Every year, after the shopping fervor of Black Friday and Cyber Monday, comes Giving Tuesday, a global initiative encouraging people to use their dollars for good. There’s no specific charity or organization tied to the movement—instead, you’re welcomed to choose the cause that lights you up and donate accordingly. To help you find the recipient closest to your heart, we rounded up 40 San Diego nonprofits fighting for social justice, environmental conservation, and everything in between. Donate your time or money to one of these meaningful organizations making a difference locally.
Feeding San Diego is one of the county’s most impactful hunger-relief organizations. To date, the nonprofit has provided San Diegans with more than 350 million meals through initiatives such as food drives, CalFresh program assistance, school pantries, food rescue programs, and more. The organization utilizes excess stock from local grocery stores and farms to reduce food waste while fighting hunger in our area.
Jacobs & Cushman San Diego Food Bank
The San Diego food bank distributed 50 million pounds of food last year and serves nearly half a million people every month across the county. As they advocate for the hungry and provide them with nutritious food, they educate others about issues related to food insecurity locally.
Lucky Duck Foundation
Lucky Duck funds and leads programs focused on aiding San Diego’s homeless population. The organization connects individuals to shelters, provides employment opportunities and job training, and delivers food and water to unhoused people.
Father Joe’s Villages
Established in 1950, Father Joe’s Villages have been a beacon of hope for San Diego’s homeless population. Each night, their shelters house 2,000 individuals, offering food, housing, and opportunities for those faced with serious illness, mental health issues, substance abuse, and domestic violence. Through their food, housings, education, and family services, Father Joe’s Village serves as a sanctuary for those in dire need within the local community.
Sharia’s Closet
Founded in 2006 by Shamine, Sharia’s Closet began with her personal mission to gather clothes, diapers, and hygiene essentials for those in need throughout San Diego. Today, this nonprofit has aided over 55,000 individuals, dedicated to providing emergency clothing to families and individuals facing crises.
Courtesy of the ACLU of San Diego and Imperial Counties
Social Justice Organizations
This Is About Humanity
This Is About Humanity focuses on helping children separated from their families at the border. The org supports families by providing legal services, mental wellness checkups, and living essentials. It also funds educational trips to the border and fights for changes to the US asylum system.
GenerateHope
Founded by Susan Munsey, LCSW, GenerateHope provides sex trafficking survivors long-term care, mental health services, safe housing, and comprehensive education programs to help them reintegrate into society and build brighter futures. To date, the program has helped more than 160 women in San Diego.
Support the Enlisted Project
Support the Enlisted Project (STEP) aims to develop financial literacy among enlisted service members and recently discharged veterans. STEP offers counseling, education, and grants to military members and their families. The organization also maintains an emergency financial assistance program and distributes food, supplies for babies, and other items to military families in need.
Fundación Tijuana Sin Hambre
During the pandemic, Mexico reached its highest poverty level in a century. In response, Maru Rique created Tijuana Sin Hambre, an organization fighting hunger in San Diego’s sister city across the border. The nonprofit delivers 3,000 meals per day to shelters and orphanages throughout Tijuana.
AMVETS
AMVETS (American Veterans) works to assist local veterans through mental and physical health resources and housing programs. You can also support AMVETS by shopping at its two local thrift stores.
ACLU of San Diego & Imperial Counties
The American Civil Liberties Union (ACLU) is a public interest law firm working to protect human rights in the US. The organization’s local branch fights for equality, immigrant rights, reproductive justice, education equity, housing equity, and LGBTQ rights through litigation and lobbying efforts.
Courtesy of the Rady Children’s Hospital Foundation
Health & Medical Charities
Scripps Health Foundation
As the most highly ranked hospital in San Diego County, Scripps focuses on philanthropy with the new Here for Good campaign, which is raising funds for the expansion of the Scripps medical system and community programs. The Scripps Health Foundation supports medical research and care for patients facing cancer, Covid, neurological issues, and more.
Rady Children’s Hospital Foundation
The Rady Children’s Hospital is considered one of the top ten children’s hospitals in the US. Its foundation funds orthopedic, cardiovascular, neurological, genomic, and mental health research for local kids.
San Diego Blood Bank
San Diego Blood Bank donates 150,000 units of blood per year to hospitals throughout Southern California. The nonprofit also supports research into more advanced blood type matching and the usage of umbilical cord blood to treat various diseases.
San Ysidro Health
San Ysidro Health offers affordable care in more than 20 clinics across San Diego County. Children and adults can utilize San Ysidro Health for medical, dental, and behavioral or mental health services.
Foundations of Sharp HealthCare
The Foundations of Sharp HealthCare plays a vital role in supporting San Diegans through critical medical services, groundbreaking clinical research, and compassionate caregivers across multiple campuses throughout the city. Donations to this foundation contribute to emergency health services, art-based healing initiatives, support for women and newborns, rehabilitation programs, and various other philanthropic efforts.
GiGi’s Playhouse San Diego
Since 2018, GiGi’s Playhouse San Diego has been supporting more than 600 families in the area, offering free educational, therapeutic, and career-building programs for individuals with Down syndrome from prenatal stages to adulthood. Run by primarily by volunteers, GiGi’s Playhouse strives to help participants and their families reach their highest potential
Courtesy of Baja Animal Sanctuary
Animal Charities
Baja Animal Sanctuary
Established in 1997, Baja Animal Sanctuary is Northern Mexico’s only no-kill shelter. The organization sterilizes stray and abandoned animals, cares for more than 400 pets at its Rosarita campus, and finds forever homes for rescued cats and dogs.
Helen Woodward Animal Center
In addition to functioning as a shelter for rescued dogs and cats, the Helen Woodward Animal Center delivers pet food to homebound, low-income, and disabled seniors and veterans; offers educational and animal therapy programs; and operates two animal hospitals. Since its founding in 1972, the organization has taken in 44,483 animals and successfully found homes for 29,474 of them.
San Diego Humane Society
Every year, the San Diego Humane Society cares for over 40,000 animals, while sharing its expertise with other shelters nationwide. The organization raises orphaned baby cats in its kitten nursery, rehabilitates wild animals, and teaches kids about pet safety, among other programs.
FACE Foundation
The Foundation for Animal Care and Education (FACE) partners with local veterinary hospitals and healthcare providers to offer assistance to at-risk pet owners. The organization serves low-income families, seniors, students, military, and anyone at risk of losing their beloved pet by supplying financial support for vital veterinary care.
Voices for Children has supported the needs and well-being of local children in foster care for more than 40 years. The organization trains and supports Court Appointed Special Advocate (CASA) volunteers who spend time with kids in foster care and champion their needs before a judge.
South Bay Community Services
South Bay Community Services aids children and adults in need in the southern region of San Diego County. The organization offers early childhood education, mental health services, an LGBTQ center, resources for survivors of domestic violence, housing support, and other diverse programs. Through community efforts, the nonprofit has positively impacted the lives of over 50,000 children each year
ElderHelp
With over 350 volunteers committed to helping older adults live independently, ElderHelp coordinates care for seniors and provides transportation to appointments and social activities. Operating since 1974, the organization also helps connect seniors with affordable housing and provides other essential services for our community’s elders.
Meals on Wheels San Diego County
Meals on Wheels has delivered 624,887 nutritious meals to the homes of San Diego’s senior citizens. Volunteers also conduct safety checks and spend time with meal recipients to ensure the physical and mental well-being of local residents 60 years and older.
Teri Campus of Life
Founded in 1980, TERI Campus of Life provides lifelong support, education and vocational training to neurodiverse children, adults and families throughout Southern California. Its programs now serve more than 900 individuals and families each year, offering residential care, life skills training and community‑integrated support.
Promises2Kids, a dedicated San Diego organization, focuses on uplifting the foster youth population by providing them with invaluable opportunities, tools, and guidance. Over 3,000 foster youth have found support through developmental screenings, pet therapy, mentoring programs, engaging extracurricular activities, higher education counseling, and fundraising initiatives, all of which have been instrumental in helping them overcome various challenges.
Big Brothers Big Sisters San Diego
For 55 years, Big Brothers Big Sisters of San Diego has been a cornerstone for local youth, offering personalized mentoring that empowers children to strive for positive outcomes. This local chapter arranges frequent mentoring sessions, typically 2-4 times each month, and offers tailored programs catering to San Diego’s diverse populations, including the deaf, Latino, and military communities.
Arts & Culture Nonprofits
San Diego Symphony
Founded in 1910, the San Diego Symphony performs more than 140 concerts each year in addition to bringing music programs to local elementary, middle, and high school students. The organization hosts a paid summer internship program for teenagers, helping them develop leadership and public speaking skills.
Resounding Joy
Resounding Joy utilizes music therapy to aid those suffering from depression, PTSD, brain injuries, and other disorders. The organization offers programs specifically tailored to children, military service members, and senior citizens, including songwriting workshops and music lessons.
Balboa Park Cultural Partnership
Balboa Park’s collaborative brings together 25 members of its art, science, and cultural organizations—including museums, performing arts groups, cultural centers, gardens, and the San Diego Zoo—to increase the park’s environmental sustainability and improve visitor experience.
Las Patronas
Since 1946, this devoted team of volunteers has partnered with nonprofits across San Diego County to fundraise and provide grants for key community services that benefit health, education, and cultural arts. Las Patronas generates funds through initiatives and events such as their annual Jewel Ball—a social, philanthropic tradition in San Diego.
Kitchens for Good
Established in 2014, Kitchens for Good is a San Diego nonprofit harnessing the power of food to transform lives. Since launching its Baking and Hospitality Apprenticeship program in 2016, the organization has provided over 700 individuals with hands-on training in culinary, baking, and hospitality skills, aiming to break cycles of poverty and promote sustainable community growth.
Courtesy of Serge Dedina
Environmental Conservation Nonprofits
Surfrider Foundation
Surfrider San Diego is an environmental activism group centered on the protection of local beaches and coastal habitats. This organization combats plastic waste and ocean pollution through research, beach cleanups, and efforts to pass national and local legislation.
Wildcoast
This international team strives to conserve Earth’s ecosystems and address climate change. Wildcoast manages protected areas, advocates for conservation policies, promotes ocean wildlife education, and works to protect coastal communities across Mexico, Cuba, and the US.
Berry Good Food Foundation
Founded with a focus on regional, sustainable food systems, the Berry Good Food Foundation has built a network of farmers, chefs, and scientists to improve local access to healthy food, reduce food insecurity, and provide nutrition education for San Diegans.
Living Coast Discovery Center
Located in Chula Vista, the Living Coast Discovery Center advocates for local wildlife through education and conservation efforts. The Discovery Center offers exhibits highlighting San Diego–area sea creatures, birds, and insects and hosts community events, local cleanups, and other projects.
I Love A Clean San Diego (ILACSD)
Originating as the San Diego War Against Litter Committee in 1954, I Love A Clean San Diego has spent over seven decades serving the community to keep San Diego beautiful and sustainable. In partnership with the San Diego Ecology Center since 1989, ILACSD organizes more than 600 community cleanups each year, collecting nearly half a million pounds of litter and working toward a zero-waste future for the region.
ECOLIFE Conservation
Founded by renowned conservation biologist Bill Toone, ECOLIFE Conservation is a San Diego nonprofit tackling major global threats to both people and wildlife. Known for its impactful initiatives, the organization has established the Monarch Butterfly Biosphere Reserve in Mexico and delivered over 13,500 eco-stoves, which have preserved more than half a million trees in the process.
More than 6,000 ice cream lovers devoured tasty treats at this year’s Scoop Ice Cream Festival for a great cause. The event on June 28 launched an ongoing partnership with Feeding San Diego and raised $60,000, or enough to provide 120,000 meals to San Diegans facing hunger.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Raise money for cancer research while you work out at the Curebound Cancer Challenge. Fundraisers will cycle along the San Diego coastline, run a 10K on the UC San Diego campus, and participate in group spin, yoga, and strength classes.
August 1: Club Masterpiece: One Haute Havana Night
Patrons of the Prado will channel 1950s Havana at this year’s Masterpiece Gala. Club Masterpiece: One Haute Havana Night will raise money for Balboa Park cultural institutions and will include a special honor for philanthropists Joan and Irwin Jacobs.
August 3: CaddyHack Golf Festival
Golfers will tee off to support Boys to Men Mentoring at the CaddyHack Golf Festival. Celebrating its 10th anniversary this year, the charity golf tournament will include golf, music, food, and fun at Fairbanks Ranch Country Club.
August 7: Music By Eras Fundraiser for TERI Campus of Life
Acclaimed San Diego musicians will join together to support TERI’s programs and services for individuals with intellectual and developmental disabilities. The Music By Eras performance at TERI’s Bornemann Theatre will feature artists Whitney Shay, Jesse Ray Smith, Lauren Leigh, and Will Stucky.
August 8: 80th Annual Jewel Ball
Las Patronas will recreate the magic of Venice at its 80th annual Jewel Ball. Las Patronas has spent the entire year preparing for the event, as well as raising money to support nonprofit organizations across San Diego County.
August 14: Shelter to Soldier Be the Light Gala
Help Shelter to Soldier train rescue dogs to be psychiatric service animals for local veterans at the 14th annual Be the Light Gala aboard the USS Midway Museum. The gala will include silent and live auctions, dinner, dessert, and appearances by canine ambassadors and veteran recipients.
August 15: Haute with Heart Fashion Show
St. Madeline Sophie’s Center will celebrate its “hidden diamonds” at its 48th annual Haute with Heart Fashion Show. The lively event at the Hilton San Diego Bayfront will include a pre-luncheon reception, live music, a live auction, a stunning fashion show, and surprise entertainment to benefit the nonprofit’s programs for adults with intellectual and developmental disabilities.
August 15: Symphony at Salk’s Concert Under the Stars
The Bacon Brothers will perform with the San Diego Symphony at this year’s Concert Under the Stars. Now in its 30th year, Symphony at Salk supports research in areas such as cancer, Alzheimer’s, wellness, and agriculture.
August 22: SummerFest Gala 2026
La Jolla Music Society supporters will enjoy an evening of exclusive performances at its SummerFest Gala 2026. The event at the Museum of Contemporary Art San Diego will raise money for La Jolla Music Society’s artistic, learning, and engagement programs.
August 28: 2026 Alpha Project Golf Tournament
Tee off to help San Diegans facing homelessness at Alpha Project’s 16th Annual Charity Golf Classic. The four-person scramble at the Rancho Bernardo Inn Golf Resort and Spa will support the Alpha Project’s housing, employment, recovery, and support services.
August 29: Relay for Life of San Diego
Walkers will join forces to celebrate cancer survivors and remember those who lost their fight at the annual Relay for Life of San Diego. The 24-hour relay at Liberty Station NTC Park is part of a global network of similar events that raise money for the American Cancer Society.
August 29: A Night United: Illuminating the Way
United Way of San Diego County will host its A Night United: Illuminating the Way gala at Eve, an event destination on San Diego Bay. The elegant evening will benefit UWSD’s mission to improve lives and strengthen communities across the region.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
San Diego has always worshipped at the altar of good skin. Equal parts surf town, biotech hub, and wellness capital, it’s a city where lunch breaks become beach walks and sunscreen sits beside car keys by the front door. The products that get used here earn their place. With 266 sunny days a year and one of the highest rates of skin cancer in the country, we take skincare seriously. Dr. Bronner’s has been making soap in North County since the 1960s. Sun Bum was born in Encinitas and is now on shelves in over 70 countries. The tradition runs deep.
“Living in San Diego means your skin is exposed to sun almost every day of the year,” says Sue Zhang, M.D., a San Diego physician specializing in aesthetic medicine. “The products that tend to succeed here are the ones that can keep up with daily life, UV exposure, sweat, and movement, while still supporting long-term skin health.”
From a mineral powder that solves the sunscreen-over-makeup problem to an acorn oil serum rooted in Indigenous plant medicine, the local San Diego shelf is more diverse, and comprehensive, than most of us realize.
Courtesy of Kopari
Kopari
Sun Shield Body Glow SPF
A hydrating gel-oil hybrid that applies like a body treatment and leaves skin with a sheen that reads as healthy rather than oily. La Jolla–founded Kopari built its reputation on cold-pressed coconut oil sourced from family farms in the Philippines, and the Sun Shield Body Glow SPF is exactly that in summer form: coverage that doubles as skincare.
4-Skin
Morning Rub
The name is intentional. The founder got a melanoma diagnosis that his dermatologist caught—she’s now his business partner. The question he couldn’t shake was why the skincare industry hadn’t yet figured out how to talk to men, and 4-Skin is the answer: a premium sunscreen and skincare line built around the kind of blunt, self-aware humor that gets guys to pay attention. Men’s skincare has needed this for a long time, and the formulas are serious enough to deliver.
Courtesy of Coola
Coola
Classic Face Sunscreen SPF 50
Carlsbad-based Coola was formulating organic SPF before “clean sunscreen” was a marketing category, and the Classic Face Sunscreen is the brand’s thesis: protection that disappears into skin and layers cleanly under makeup. Sheer and lightly hydrating, it makes sunscreen easy to reapply before an afternoon walk at Torrey Pines.
Saffron and Sage
Glow Finishing Oil
Squalane, argan, jojoba, and CoQ10: a short ingredient list that does a lot. The Glow Finishing Oil from Mission Hills wellness sanctuary Saffron and Sage is plant-based, scientifically grounded, and formulated to absorb rather than sit on the skin. The brand started as an integrative health practice where acupuncture, naturopathic care, and functional medicine share a roof, and the skincare line runs on the same philosophy.
Courtesy of Alastin
Alastin
Restorative Skin Complex with TriHex+
The Restorative Skin Complex is powered by TriHex+, a patented peptide blend developed by Carlsbad-based Alastin’s team of SkinMedica veterans. It promises to clear out damaged collagen and elastin while supporting new production, the kind of gradual improvement that makes a product hard to quit.
Beldi is a multi-functional cleansing tradition rooted in Moroccan hammam culture, dating back over 12 centuries. Alia Jouj is the brand’s flagship product, and San Diego–based founder Dr. Mia Chae Reddy built a brand around it. Alia Jouj uses 100 percent organic, cold-pressed argan oil and the same ancient saponification method to produce a honey-thick liquid cleanser that softens skin without stripping it.
Courtesy of N8iV Beauty
N8iV Beauty
Móyla Moon Polish
Acorn oil has been used by California’s Indigenous communities as plant medicine for generations. Ruth-Ann Thorn, an enrolled member of the Rincon Band of Luiseño Indians, built N8iV around it as the first Native American–owned skincare brand to reach the national mainstream. The Móyla Moon Polish, named for the Luiseño word for moon, is an exfoliant centered on acorn oil Thorn gathers herself each year from the La Jolla reservation. Find it at the Gaslamp Quarter store Thorn owns at the historic Yuma Building.
Courtesy of Colorescience
Colorescience
Sunforgettable Total Protection Brush-On Shield SPF 50
This product solved the reapplication problem. As a brush applicator, this mineral SPF goes over makeup without disturbing it, which is why it has been on derm-office retail shelves in Carlsbad and beyond for over two decades. The tinted version doubles as foundation.
Courtesy of Tubby Todd
Tubby Todd
All Over Ointment
This steroid-free, petroleum-free eczema treatment was built specifically for babies and toddlers (although grown-ups can use it, too). It’s centered on FDA-approved 1 percent colloidal oatmeal with a base of sunflower seed oil, beeswax, and jojoba. The “linoleic-acid-rich sunflower oil is helpful for atopic, eczema-prone skin that is often deficient in that fatty acid,” says Dr. Zhang. Gentle enough for newborns, safe for daily use, and tested by both pediatricians and dermatologists.
Korej
The Mandelic Night Serum
The Mandelic Night Serum pairs mandelic acid, an AHA derived from almonds and gentler than glycolic acid on sensitive skin, with lactic acid, niacinamide, and urea to brighten, smooth texture, and reduce breakouts overnight. Fragrance-free, vegan, cruelty-free. The brand name is the initials of the founder’s five daughters, pronounced like courage. Dr. Zhang also says she “really value[s] [the founder’s] mission to create pregnancy-safe skincare products that are both effective and wallet-friendly.”
Ingrid Yang, M.D., J.D. is a hospital-based physician in San Diego, CA, certified yoga therapist, and longevity specialist. She loves *double hearts* San Diego and spends her days helping people fully engage in long, healthy lives through evidence-based lifestyle medicine. Her books include Adaptive Yoga, Zen Mindfulness, and Hatha Yoga Asanas. When she’s not leading international wellness retreats, she is chasing sunsets, handstanding in nature, or geeking out over mitochondria.
Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas.
For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns.
“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says.
Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality.
She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.
“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.
How Scrojo Became One of Rock’s Most Prolific Poster Artists
The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers
When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.
One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”
Their response: Wow, that’s a great name.
As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.
Courtesy of Scrojo
Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.
“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”
King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)
For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.
“I propose this: Cave paintings are the first poster art,” Scrojo says.
Courtesy of Scrojo
Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.
If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.
“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.
“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.
Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.
His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.
Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.
Courtesy of Scrojo
“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”
He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.
“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.
Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.
He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.
Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.
Courtesy of Scrojo
“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.
Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.
Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.
“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
Before, during, and after the Fourth of July, San Diegans can commemorate America’s 250th anniversary with an abundance of stars, stripes and local celebrations. America The Beautiful: 250 at The Rady Shell and Lamb’s Players Theatre’s revival of American Rhythm will look back at the many songs which define our country. Liberty Station’s Anchored in Freedom celebration and the Independence Day Carnival offer community-centered fun and loads of family-friendly activities. And who can possibly forget the Big Bay Boom, which will resume its reign over San Diego Bay as the state’s biggest fireworks show. Outside of the holiday festivities, this week brings the yearly return of Little Italy’s Summer Sera and the Athenaeum Summer Festival, as well as a slate of championship matches for All Elite Wrestling.
Sip on refreshing beverages and savor a panoramic rooftop view this Friday from 6-8 p.m. during the 21-plus Sunset & Spritz at Margaritaville Hotel San Diego Gaslamp Quarter’s 5 O’Clock Somewhere Bar. There will be a live DJ (until 9 p.m.), appetizers, pool and cabana access, a photo booth, and a cash bar (until 11 p.m.). To accentuate the summer theme, guests are invited to dress in white, pink, and orange attire. Tickets are $29 and come with a welcome aperol spritz.
616 J Street, Gaslamp
The 250 Grand Tasting Menu at Amaya
July 3 & 4
Bring a patriotic palette to the Fairmont Grand Del Mar for The 250 Grand Tasting Menu at Amaya this Friday and Saturday from 5-8:30 p.m. Patrons will be treated to a five-course tasting menu, curated to exhibit a selection of standout regional flavors and culinary concepts that have shaped our country’s distinct food heritage. The meal will also include beverage pairings with each course, such as wine, cocktails, and artisanal drinks. Reservations are $330 per person (with tax and 20% gratuity) on OpenTable.
Don Toliver thrives at being the life of the party (and the “After Party”). His fifth album Octane, released in February, is indicative of his thrill-seeking nature. As with his earlier releases, Octane sees Toliver operating in the space between hip-hop and R&B, with warbling vocals and blaring beats that are best heard at a high volume. This Tuesday at 7:30 p.m., Toliver will play at Pechanga Arena, with rappers SoFaygo, Chase B and SahBabii—who had a guest verse on Octane standout “K9”—as special guests. Tickets start at $156 for this concert.
What makes musicals like Wicked, Cats, Chicago, and Jersey Boys so timeless is the legion of excellent songs that makes fans out of those who’ve never even watched the show. This Friday at 7:30 p.m. during Blockbuster Broadway! at The Rady Shell, conductor Evan Roider, the San Diego Symphony Orchestra, and veteran vocalists Alex Getlin, Jessica Hendy, Scott Coulter, and John Boswell (also on piano) will perform an all-star theater soundtrack. In addition to the shows named above, audiences can expect songs from A Chorus Line, The Phantom of the Opera, Annie,and more. Tickets range from $57 to $129 for this concert.
222 Marina Park Way, Embarcadero
America The Beautiful: 250 at The Rady Shell
July 4
One night after recognizing the brilliance of Broadway, The Rady Shell will ring in the United States’ landmark anniversary with America The Beautiful: 250 this Saturday at 7:30 p.m. Conductor Byron Stripling, joined by a five-performer ensemble and the San Diego Symphony Orchestra, will lead a night of ballads that best resemble the red, white, and blue, including songs sourced from the Great American Songbook. After the show, concertgoers are invited to watch the nearby Big Bay Boom from their seats. Tickets range from $71 to $139 for this concert.
222 Marina Park Way, Embarcadero
Athenaeum Summer Festival at Athenaeum Music & Arts Library
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
AVRP Studios’ tradition for Design Excellence and Innovation began in 1976 with Doug Austin, FAIA, in Solana Beach, California. The firm has since grown to complete major projects throughout the United States and Canada. We think of ourselves as a family and we care deeply about people. We want to inspire, help make their lives richer and more complete through our efforts. We believe that architecture is one of the most important art forms because of the impact it can have on the lives of those it touches. We’re delighted to have been recognized with over 150 awards for design excellence.
703 16th Street, Suite 200, San Diego, California 92101 | 619-704-2700 | avrpstudios.com
