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The fast-casual shop focuses on the region’s two specialties: grilled meat and thin flour tortillas
Americans often have our own regional cuisine preferences—for instance, I tend to go for Carolina-style whole hog barbecue over Texas brisket (but certainly wouldn’t kick a Kansas City burnt end out of bed, either). So why is it when it comes to Mexican food, we’re occasionally guilty of lumping the entire country’s cuisine under one broad brush?
There’s far more to Mexican cuisine than tamales, pozole, and chilaquiles—Oaxaca is as famous for its seven moles as Baja California is for the Ensenada-style fish taco. And when it comes to Sonora, the northwestern Mexican state bordering Arizona and New Mexico features plenty of cattle ranches and wheat fields, giving the region its signature ranchero grilling culture and paper-thin flour tortillas. San Diego is about to get a taste of the fire-grilled flavors, when TacoNora opens in Pacific Beach on Saturday, March 7.
Renata Vázquez, founder of Tyche Food & Beverage Consulting and cofounder of TacoNora, says it’s the first location for the family-owned brand (although the ownership group operates four other taquerías in Sonora under a different name), and they are already actively looking to open more locations in North County and Arizona. But Pacific Beach felt like a good place to start for the grill-forward, fast-casual concept.

“Guests start by choosing their protein,” she explains, pointing to options like asada, pork belly, chicken made with a house seasoning mix, trompo-style ribeye or sirloin steak, or grilled Anaheim chiles. Then they can choose if they want it as a regular taco, lorenza (an open-faced, crispy taco), caramelo (a Sonoran specialty where carne asada and melted cheese are sandwiched between two crispy flour tortillas), costra (a “crust” of caramelized cheese wrapped around the chosen filling), a Sonoran-style burrito, or TacoNora’s signature taco pizza.
“Each format highlights the tortilla and the grill differently, but the meat remains the focus,” Vázquez explains.
TacoNora will also offer housemade guacamole, beans slow-cooked with pork fat and red chile, and a salsa bar with 10 different housemade salsas. The entire experience is meant to be interactive, customizable, and something new, but still unfussy. “We wanted to create a concept where the quality of the meat speaks first, the tortilla supports it, and everything else enhances it—without overcomplicating the experience,” she says. “Sonoran food deserves a voice in San Diego.”
TacoNora opens Saturday, March 7 at 956 Garnet Avenue.

Tip Top Meats, the iconic European deli and market that closed in 2024, officially soft re-opened at 6118 Paseo Del Norte in Carlsbad, bringing back its famous meats and Old World sundries. While the team and family may have decades of experience under their belts, it’s still a new era, so give ‘em some grace during the soft opening as they get their feet (and meat) under them once more. Open 7 a.m. to 8 p.m. daily.

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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
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