His affection for Honma Golf is understandable. Clubs from the BERES line, with smooth metals dyed silver, gold, and red, look more like pieces of jewelry than they do sporting goods. It’s Moon’s job, as the company’s ecommerce and customer service manager, to sell those clubs, although that title doesn’t fully capture his role running Honma Golf’s three-person Carlsbad operation. 

Founded in Japan in 1959, the company developed a devout following, mostly in Asia, for its meticulously designed and unusually sophisticated golf clubs. They aren’t manufactured so much as they are crafted, but for decades that luxury went largely unnoticed in North America. In an effort to grow in Western markets, Honma Golf setup shop in Torrance in Los Angeles County, then Cyprus in Orange County. Finally, in 2019, the company landed in Carlsbad, known as the “golf equipment capital of the world.” 

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That may sound like a roadside oddity or an obscure Guinness World Record, but in Carlsbad the moniker is serious business. A block from Honma Golf is Titleist’s Carlsbad office. TaylorMade and Callaway are headquartered on the other side of Palomar Airport. That makes three of golf’s “Big Four” brands within two miles of each other, and you can’t swing a club without hitting dozens of smaller companies like Cobra and Honma. “It’s good to be in the mix with the big companies,” Moon says. “We’re not moving any time soon.” 

According to a report from the city’s economic development division, there are no less than 116 firms in the sports innovation and design industry cluster, which includes the city’s world-renowned golf equipment manufacturers. “We’re claiming over 2,300 employees in that sector, which is more than six times the national average,” says Bret Schanzenbach, president and CEO of the Carlsbad Chamber of Commerce. “It also generates good income—averaging $130,000 per employee per year in annual earnings.”

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Callaway and TaylorMade together earn over $5 billion annually, or about $5 for every golf ball the world manufactures in a year. And the story of selling golf balls is inextricably linked with the story of Carlsbad.

Long a farming town, Carlsbad didn’t incorporate until 1952. Its population as of the 1960 census was just over 9,000, and not many people outside of San Diego County had heard of the town until the La Costa Resort, opened in 1965, began hosting the PGA’s Tournament of Champions in 1969. A 34-year-old Gary Player, at the height of his legendary career, fended off the likes of Jack Nicklaus, Arnold Palmer, and Lee Trevino for the trophy that year.

“I believe it is the way courses should be set,” Player told The New York Times after his victory at La Costa, now known as the Omni La Costa Resort & Spa. “It’s as fine a course as I won on.” High praise from a man who had taken the crown at the British Open nine months prior. La Costa would go on to host the tournament for the next 30 years, and the city grew around it.

That’s due in large part to Ely Callaway and Gary Adams. A textiles executive from Georgia, Callaway brought his fledgling golf club company to Carlsbad in 1983. A year later, Adams came to town with TaylorMade, a company he started in Illinois that had some success hawking “metalwoods,” a departure from the traditional all-wood sets. 

In 1991, Callaway took the novel idea a step further and invented the Big Bertha driver, the first made entirely of stainless steel. The club head was massive yet light in the hand. It felt like the future, because it was. The story of golf—and Carlsbad—became centered around engineering, research and development, and technological advances. It mirrored the digital revolution rooted in Northern California. The Bay Area had Silicon Valley. Carlsbad had Titanium Valley. Honma Golf resides on Innovation Way. 

“If you’re a golf company, do you want to be based in Illinois, or are you going to go to a place like California where you can golf year round?” Schanzenbach says. Carlsbad has “infrastructure, plus the weather, plus the quality of life, and the ability to bring in top [golf] professionals to your facility to test out your equipment,” he adds. “You want to bring them to a place where, afterwards, you can go out to a really nice course with beautiful weather and treat them.” 

But the local industry has hit the rough in recent years. According to the city, employment in the sector declined 16.3 percent between 2018 and 2020, a trend that started back in 2013, despite overall golf participation being up 30 percent since 2016, according to the National Golf Foundation. While the weather in Carlsbad is still perfect, some of the factors that fueled its explosive growth, especially cheap land and plentiful labor, are today tilting against it.

“Coming out of Covid, one of the biggest things we were hearing from our membership was the challenge with finding and then retaining talent for their companies,” Schanzenbach says. “I know TaylorMade has done a good job with it. But [for] the middle-tier companies, it’s hard.”

Honma Golf felt this firsthand.

PGA tour pro Justin Rose signed with the company in early 2019, and a few weeks later, he won the Farmers Insurance Open in San Diego. Honma was finally making inroads in the US, then Covid hit. “All the momentum stopped,” Moon says. 

Sales slumped, then the company struggled with staff turnover and recruiting executive and marketing teams to achieve its goals in North America. The realities of high costs, intense competition, and hiring challenges set in, but Honma Golf is undeterred. By reorganizing its marketing team and refocusing on its core market segment of golfers interested in premium clubs, the company feels there are better days ahead. “2025 is going to be a good year,” Moon predicts.

It’s a retrenchment not unlike Callaway Golf’s. In September, the company announced it was spinning off Topgolf, the chain of entertainment-focused driving ranges it acquired just four years earlier. The company wants to focus on its traditional golf equipment and apparel business, the one based in Carlsbad—the one that helped make Carlsbad. 

After Covid’s industry-wide disruptions, the future of the local golf manufacturing industry is coming into focus. So far, it looks a lot like the first 40 years: You can’t play golf without Carlsbad.

The post How Carlsbad Became the Golf Equipment Capital of the World appeared first on San Diego Magazine.

ESPN will broadcast the debut of TGL Golf across 80 countries to millions of golf fans, including Agustin “Augie” Pizá, the San Diego architect who designed several of the holes for this future-of-golf moment.

When I reach Pizá, his excitement is palpable. He quickly apologizes for his strained voice before jumping into a slew of topics including architecture, the Chargers, Picasso, philosophy, and, most of all, the future. An award-winning golf course architect, Pizá’s San Diego-based design firm was tapped to help design several holes for “Tomorrow’s Golf League” (TGL), created by Tiger Woods and Rory McIlroy in partnership with the PGA TOUR.

“One of the things that I wanted [to do] was to challenge the top players, but also to have fun,” says Pizá between sips of tea. “It’s made-for-TV entertainment.”

This hybrid model unshackles the sport from traditional rules. It will be staged at SoFi Center in Palm Beach Gardens, Florida—a stadium custom-designed for TGL. Teams will compete in 15-hole matches, split between “triples”—3-on-3 playing alternate shots—and “singles,” or head-to-head play. Matches will take no more than two hours, and, borrowing from other sports, there are timeouts and referees and similar to fantasy sports, there’s the “Hammer,” an option for teams to go for (or lose) double the points on a hole. 

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San Diego native and world number-two golfer Xander Schauffele will be among the first to put the new format and rules to the test when his New York Golf Club faces off against The Bay Golf Club on January 7 at 6:00 p.m. on ESPN.

“To have actual teammates competing with you affecting the result is such a cool thing. I know Rick, I know Cam and Fitzy pretty well, and I think we’re just going to get closer as we compete in this league,” Schauffele says, referring to his teammates Rickie Fowler, Cameron Young, and Matt Fitzpatrick, respectively. Among them are 17 PGA Tour victories and three major championships. They’re joined in TGL by league co-founders and all-time greats Tiger Woods and Rory McIlroy, along with 18 other top golfers. A four-team playoff later this year will determine the inaugural TGL champions.

The virtual environment also lets the course designers run wild, something Pizá had been preparing for his whole career. He learned the foundations of course design during stints at Nicklaus Design and Fazio Design, two of the top course design firms in the world, and he expanded his design sensibilities at the University of Edinburgh’s golf course architecture program.

“I think one of our biggest competitive advantages is that mix of the contemporary United States–-not afraid of building bigger stuff, bolder stuff—but then having the ecological-friendly, minimalist approach from the U.K.,” Pizá says about his eponymous firm Pizá Golf. 

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One of his first solo projects was at Club Campestre Tampico in Mexico. There, he started improvising on the tenets of course design with “just a touch here and there, just an accent here and there—things that rarely you would see on a course.” Pizá’s is the language and pride of an artist, which caught the attention of TMRW Sports, the entity behind TGL. (In a reference to its parent company, TGL stands for Tomorrow’s Golf League.)

So far, Pizá has designed eight holes for TGL, but his most striking is Temple, “a hole design inspired by ancient civilizations… and found in the mountains of South America,” according to the league’s website. 

“I was playing around with two triangles and I pinched them in the middle, and I thought, ‘This could be, I don’t know if the ultimate, but a very exciting risk-and-reward hole,’” Pizá says. An errant tee shot risks losing the ball in the (fictional) valley below, and players who don’t try to reach the second, farther triangle will be left with a long approach shot to an elevated island green. “We’re very lucky to have clients that believe in us and that are as crazy as we are because if we didn’t, we would just be theorists.”

But Pizá is, in fact, a theorist. Everything has a purpose. Designing courses is like making an album. Butterfly Golf, in which four sets of six-hole loops create different courses on one site, is the future of “grass golf.” TGL isn’t a competitor to grass golf, it complements it; and what we see in TGL is 25 years of the evolution of the mind, Pizá’s mind. Talking with him, he seems less a golf designer and more an inventor.

“Art and architecture don’t know boundaries, they don’t know borders if you’re an artist… if you’re great at what you do.” Only someone raised by two teachers from Tijuana who established their studio in San Diego could put this all into practice. If Pizá is an inventor, then he is helping create the future of golf, and if TGL takes off, then he better stock up on tea. He’ll have a lot more talking to do.

The post The San Diego Architect Who Helped Tiger Woods Design the Wild, Techy Future of Golf appeared first on San Diego Magazine.

Coronado Golf Course

Coronado Golf Course, opened in 1957, is one of San Diego’s more walkable courses. Cited as a top SD course by the Golf Channel, the well-maintained public course offers views of the Coronado bridge and boats out on the water. The onsite restaurant serves American bites (including vegan options) for brunch and lunch.

2000 Visalia Row, Coronado

Torrey Pines Golf Course

Consistently ranked as one of Golf Digest’s 100 greatest courses, the challenging Torrey Pines Golf Course in La Jolla hosted the 2021 US Open and puts on the annual PGA TOUR’s Farmers Insurance Open. Named after the rare Torrey Pine tree, which only grows along the San Diego coastline and Santa Rosa Island, the course has made its way onto many golfers’ bucket lists.

11480 N Torrey Pines Road, La Jolla

The Grand Golf Club

Located at the luxurious Fairmont Grand Del Mar, The Grand Golf Club and its 50,000-square-foot driving range are open to hotel guests. Three-hundred-and-sixty degree views of each hole are available online, helping give you a leg up if you’re trying to improve your handicap. And if your kiddo dreams of becoming a future Masters champion, this course is the perfect place to take them, as children 12 and under can play and rent clubs for free.

5300 Grand Del Mar Way, Del Mar

Aviara Golf Club

Aviara Golf Club is San Diego’s only course designed by the legendary Arnold Palmer. Situated within Carlsbad’s Park Hyatt Aviara, this layout includes strategically placed bunkers and water features that provide both pretty views and tough obstacles. And, if you’d like to level up your gear game, the course’s TaylorMade Aviara Performance Center allows you to test clubs with 3D motion analysis technology. The club offers both public and resort fees, as well as online course videos that provide insight into hole details and potential strategies.

7447 Batiquitos Drive, Carlsbad

Rancho Bernardo Inn Golf Course

Designed by golf course architect William Francis Bell, the Rancho Bernardo Inn Golf Course has hosted both PGA and LPGA events. Its 18th hole, surrounded by old-growth trees, is a fan favorite. Golf lessons are also available at the Carlsbad course, whether you’re just starting out or a seasoned golfer needing a couple tips or tweaks.

17550 Bernardo Oaks Dr, Rancho Bernardo

Singing Hills Golf Club

Singing Hills Golf Club supplies golfers with three courses in the Dehesa Valley of San Diego County. The Willow Glen course runs along the Sweetwater River and features narrow fairways, while the Oak Glen course is known for rolling greens and a beautiful, yet difficult, fifth hole. The nine-hole Pine Glen course is ideal for beginners or those looking to squeeze in a quick round. 

3007 Dehesa Road, El Cajon

Mt. Woodson Golf Club

The course at Mt. Woodson Golf Club in Ramona is tough—but you don’t need to worry about having an audience for any whiffs. Each hole is so secluded it’ll feel like you and your buddies are the only ones on the course. Open to the public and surrounded by serene, rocky hills, the club also houses a bar and grill with some of the best prices in town (hello, post-birdie BLT for under $9). 

16422 North Woodson Drive, Ramona

Goat Hill Park Golf Club

Originally built in 1952, Oceanside’s Goat Hill Park Golf Club was one of the first golf courses in San Diego County and began as a regulation-length nine-hole setup. In the early 1990s, it was redesigned into an 18-hole course, enhancing its appeal to golfers seeking a fun time on the links and a laid-back atmosphere.

2323 Goat Hill Drive, Oceanside

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Admiral Baker Golf Course

Admiral Baker Golf Course, located within the historic Navy complex near Tierrasanta, is notable for its two distinct 18-hole courses—the North and South. The lush fairways and well-maintained greens are complemented by facilities like a driving range and eatery.

2400 Admiral Baker Road, No. 3604, Tierrasanta

Carlton Oaks Golf Club

Once Phil Mickelson’s playing spot in his youth, Santee’s Carlton Oaks Golf Club has hosted a range of golf tournaments and events, including the Callaway Junior World Championships and NCAA Championships. The course tests players with pot bunkers and water hazards while still highlighting the natural beauty of the surrounding landscape.

9200 Inwood Drive, Santee

Maderas Golf Club

Maderas Golf Club is a championship public course that winds through the rolling hills of Poway. Its 40 acres have been recognized by numerous golf publications. Players can rent Callaway clubs and also book lessons for themselves or their little golfers.

17750 Old Coach Road, Poway

Steele Canyon Golf Club

A 27-hole championship course in Jamul, Steele Canyon Golf Club was designed by Gary Player, one of golf’s all-time greats. Three nine-hole courses—The Canyon, The Ranch, and The Vineyard—offer diverse and challenging holes, earning the club a four-and-a-half-star rating from Golf Digest (it’s one of only three golf clubs in San Diego County with that honor).

3199 Stonefield Drive, Jamul

The Crossings at Carlsbad

Named after the bridges designed into the layout, The Crossings at Carlsbad offers a variety of terrains and elevation changes. Each hole features five separate areas to tee off, allowing players to customize both the length of the hole and their overall strategy. There are also stay-and-play rates and tee times for players through specific Carlsbad hotels and resorts.

5800 The Crossings Drive, Carlsbad

Rams Hill Golf Club

Nestled in the Anza-Borrego Desert is the Rams Hill Golf Club, a previously private but now public course that features captivating views of the mountains. The design tests golfers, especially the fifth hole, which includes deep bunkers and sits next to a lake you’ll have to work hard to keep your ball out of. 

1881 Rams Hill Road, Borrego Springs

Encinitas Ranch

Perched on a sweep of bluffs, Encinitas Ranch Golf Course offers magnificent views of the Pacific Ocean from every hole, making it one of the most picturesque courses in Southern California. The course offers rates for the public, with special discounts for Encinitas and Southern California residents. Encinitas Ranch includes the usual driving range and chipping green, along with a putting course that features two sets of six holes, a windmill, and benches if you’d rather crack open a cold one and watch your friends warm up.

1275 Quail Gardens Drive, Encinitas

The post 15 of the Best Golf Courses in San Diego appeared first on San Diego Magazine.

Friday, January 5 | 7:00 p.m. | Pechanga Arena San Diego

“Do you still have $2 beer nights?” I recently asked a Gulls ticket sales rep. After a brief hold, they got back on the line to deliver the saddest news in the era of post-Covid inflation: $2 Bud Lights at Friday home games have been replaced by $5 Blue Line Blonds.

Blue Line Blond Ale isn’t Bud Light—the latter is the best beer on earth, after all—but Friday night at the Gulls is still one of the best happy hours in San Diego. In their first home game of the new year, the Gulls take on the Bakersfield Condors. Six of the Gulls’ nine wins on the season came in December, offering a glimmer of hope that the team can climb from last place in the AHL’s Pacific Division. Whether the Gulls continue their winning trend or not, $5 beer nights are a win-win for fans.

Monster Jam

January 13-14, 27-28 | Snapdragon Stadium

Are motorsports defensible in the face of climate change? Debatable. Is Monster Jam even a sport? Also debatable. What’s not up for debate is its enduring popularity, a peculiarity of American culture that The New Yorker recently explored. “We sell four million-plus tickets a year,” Jayme Dalsing, Monster Jam’s senior director of global operations, told the publication. “That’s more than Taylor Swift.”

As Swift counts her billions, I don’t think she’s too concerned about Monster Jam, but the motorized traveling circus does have one advantage, at least to San Diegans: it actually comes to town. Monster Jam renews its San Diego residency over two weekends at Snapdragon this month. The last time Swift played San Diego was in 2015. 

SDSU vs UNLV Women’s Basketball

Wednesday, January 17 | 11:00 a.m. | Viejas Arena

The SDSU women’s basketball squad has quietly won six straight games and 10 of their last 12 to finish the 2023 schedule at 10-3. They have a slate of winnable conference games to kickoff 2024, but none will be more pivotal than their January 17 matchup against UNLV, who lead the Mountain West Conference at 11-1. It’s a rare 11:00 a.m. start as one of the program’s Field Trip Days so that local youth can attend a game, so take that first sick day of 2024 and cheer on the Aztecs with the future of San Diego.

Farmers Insurance Open

January 24-27, 2024 | Torrey Pines Golf Course

The field isn’t set yet for the annual Farmers Insurance Open, but last year’s champion and world No. 7 Max Homa is sure to be at Torrey Pines Golf Course defending his crown. Jon Rahm, who won the Farmers in 2017, as well as the 2021 U.S. Open at Torrey Pines, will likely join him. Neither will be the crowd favorite though, not if Scripps Ranch High and SDSU alum Xander Schauffele joins the field. 

The world No. 6 can hang his hat on having won a Tour Championship, an Olympic gold medal, and a Ryder Cup, but one thing missing from his résumé is a win in his hometown. At this year’s Farmers Insurance Open, Schauffele will try to become the seventh San Diego native—following Phil Mickelson, Scott Simpson, Craig Stadler, Greg Twiggs, Billy Casper, and Gene Littler—to hoist the trophy.

San Diego Mesa College vs. Santa Ana College Baseball

Saturday, January 27 | 1:00 p.m. | San Diego Mesa College Baseball Field

I am under no illusion that many San Diegans will attend the season opener for an average community college baseball program in the middle of a weekday. With 13 conference championships, 20 regional tournament appearances, 231 alumni transferred to NCAA or NAIA baseball programs, and 34 alumni having played professionally, the San Diego Mesa College baseball program is one of the most successful in California.

And one of those alumni is responsible for some of the most groundbreaking moves in the sport. In various management roles in MLB, Billy Eppler established the Yankees scouting department, brought Shohei Ohtani to the U.S. from Japan, and set a record $375 million payroll with the New York Mets. Not bad for a former ballplayer from Allied Gardens. After the holidays and weeks of the sun setting at what feels like noon, the Knights kicking off their season is worth celebrating. Baseball is back!

The post The Best 5 Lineups in San Diego Sports: January 2024 appeared first on San Diego Magazine.