CBMA Woman of the Year Award Winner Megan Stone

Being named the first “Woman of the Year” by the Craft Beer Marketing Awards (CBMA) is a huge honor, says recipient Megan Stone. But

it’s an honor that Stone, who uses both “she” and “they” pronouns, would love to see evolve.

“Whenever I reference the award, I actually try to use ‘Woman/Person of the Year,’ because honestly, I just don’t think it matters about gender. But at the same time, it is important to be inclusive,” they explain. “What if someone was gender nonconforming? What category would you put that person in?”

If this seems like heady talk for “just beer,” you’re right. But conversations about diversity, equity, and inclusion (DEI) are what Stone is known for, along with their brewing expertise and social media savvy. As the media coordinator at Societe Brewing Company in Clairemont, a member of the San Diego Brewers Guild Inclusion Committee, and well-known Instagram personality under their handle @isbeeracarb, Stone has long been open about their experiences as a gay woman in craft beer—an industry that’s not always welcoming to either group.

They explain that a lack of respect and representation in any mostly male industry acts as an avoidable barrier for prospective consumers and employees: “If you have all the same people doing the same thing all the time, you’re never going to grow and flourish.”

Their own growth has been buoyed by a number of collaborations and initiatives around the globe, including launching a brewing apprenticeship with Laine Brew in the UK for people from marginalized groups who wish to enter the industry. While international travel is still restricted, Stone has been working to introduce other programs closer to home, like purposely selecting a diverse range of models for Societe’s social media feeds.

“I love to give representation to all different kinds of people across our social media, so that when people look at it, they see familiar faces. They know that Societe is welcoming. They know that it’s a safe place for them.”

Megan Stone brewing

Even with the CMBA award recognition, Stone remains adamant that they’re far from the only voice making positive change in the beer industry, citing inspiration from other equity advocates, like Canada’s Ren Navarro and San Diego’s Brandon Montgomery. And while the award made them feel “shocked, pleasantly surprised, honored, and humbled,” Stone hopes the attention it has brought acts as a catalyst for

continued change. “I think it’s good to highlight the people who are doing good things. Hopefully, it encourages other people to follow suit.”

Looking to the future, they know the San Diego craft beer scene still has a long way to go. But they’re cautiously optimistic about the potential progress.

“I see a lot of efforts that breweries or guilds or people are putting into DEI, and I think it’s great. A lot of it won’t stick around, but I think there will be a lot that does, and that’ll continue to build over time.” Stone, for one, remains committed to helping build that progress, step by step.

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Half of what Americans think they know about Oktoberfest is wrong. First off, Oktoberfest doesn’t start in October. (The annual Bavarian bacchanal in Munich kicks off in mid-September.) Secondly, similar to champagne from the Champagne region of France, Oktoberfestbier isn’t an officially recognized style of beer when served outside of Munich’s festivities.

I could get into the history of why these malty German lagers are often called “Oktoberfests,” but frankly, only über beer nerds care. My advice? If a tap or bottle list offers a “festbier,” “Oktoberfest,” or “Märzen” during the autumn season, order a stein of it. It’ll be crisp, clean, a little creamy, and most likely delicious. San Diego has an abundance of similarly-styled beers, and since these seasonal delights are (regrettably) only available for a few short weeks each fall, it’s worth seeking them out to enjoy them at their freshest.

Karl Strauss Brewing Company has been brewing their Oktoberfest since before half of San Diego’s breweries were even open. Needless to say, they’ve got it pretty well dialed in, and it’s always a solid representation of the style. It’s a wee bit maltier than a classic German festbier, but the Old World hops keep it from getting too Americanized. It’s available at all Karl Strauss locations, but a bottle of it enjoyed in a backyard alongside a plump bratwurst off the grill is my preferred way to go.

Another packaged option to savor outside of the tasting room is Eppig Brewing’s festbier. Eppig’s new brewing headquarters and authentic Bavarian beer hall in Vista aren’t quite open yet, but their take on festbier is available in six-packs at their North Park and Point Loma locations. (Look for the secret message on the bottom of the cans for a fun Oktoberfest Easter egg.) Since lager legend Doug Hasker is between breweries right now—he’ll be back in the brewhouse when Puesto opens in the former Gordon Biersch space in Mission Valley later this year—Eppig’s festbier may very well be the best in town right now.

Five Festbiers To Try This Fall

Eppig’s festbier | Photo by Beth Demmon

There are a few other contenders for top honors. Societe Brewing Company’s “Die Kellnerin” Oktoberfest lager is definitely up there. Craft brewers—and yes, I’ll say many San Diego brewers in general—often rely on making the biggest, boldest brews around. We birthed Arrogant Bastard, for Pete’s sake. It takes restraint to put out a beer that relies on craftsmanship rather than showmanship, but the brewers at Societe are masters at this and still somehow achieve both. Die Kellerin is just one example, and an absurdly good one.

Deft Brewing follows the same ideology as Societe when it comes to understated artistry. Their portfolio of European-inspired brews lacks over-the-top offerings in favor of more subtle styles like English IPAs and Belgian singles. Right now, I’d be hard-pressed to find another draft list with a bigger variety of housemade German beers; they have everything from a sticke altbier to a helles lager, schwarzbier, and more. It’s their Märzen that shines, with a richness and complexity that seems to come straight from Deutschland’s beer halls.

Finally, Home Brewing Company remains one of San Diego’s most underrated breweries, despite its strategic location just off 30th Street in North Park. Their tap list of German-inspired lagers and ales will stay on draft for the next few weeks, so I recommend popping by for a pint before it’s too late. (If the keg of Hometoberfest has kicked, any of the saisons will be a solid alternative.)

Burning Beard Brewing, Gravity Heights, North Park Beer Company, AleSmith Brewing Company, Thorn Brewing Company, Amplified Ale Works, and many other San Diego breweries also have their twists on Oktoberfest libations available for the next few weeks, so don’t miss the once-a-year chance to find your own favorite. Prost!

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thedelightedbite @delightedbite

Five Festbiers To Try This Fall

Photo courtesy of Societe Brewing Company

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