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Every January, San Diego Magazine’s editors select an eclectic mix of 50 San Diegans worth watching in the coming year. The 50 People to Watch Party celebrates these honorees in an evening filled with delectable bites, cocktails and unforgettable entertainment. It’s an event not to be missed. This event is 21+.
Tilted Kilt Tartan Terrace on the 15th Green at the Torrey Pines Golf Course
January 25, 2013
7:00 – 9:00PM
(Valet parking available at Scripps garage. Do not park at The Lodge at Torrey Pines):
Heading north- Exit Genesee and go west. Veer to the right and it becomes North Torrey Pines Road. At Science Park rd/ Hilton Driveway make a U-Turn. Third driveway down turn right into the driveway of the parking structure.
Heading South- pass golf course parking and stay to the right. After reaching Science Park Rd intersection go three driveways and then turn right into the driveway of the parking structure. The Scripps garage does not have a physical address but the address you reference is for the hospital next door, 10666 North Torrey Pines Road, La Jolla, CA 92037.
We’re also teaming up with Uber so you can ride in style to the 50 People to Watch Party!
To get $20 off your first Uber ride in San Diego, sign up here or download the mobile application, and enter the promo code 50PEOPLESD.
Not sure how to Uber? It’s easy!
iPhone or Android:
Behind the scenes video of the 50 People to Watch 2013 cover shoot
Video by FortyOneTwenty
Click here to see the 50 people »
50 People to Watch Party 2013
Browse photos from the 50 People to Watch Party 2012
Tickets for the 50 People to Watch Party are OFICIALLY SOLD OUT!
Best of San Diego Party – Sony Comp
Best of San Diego Party – Sony Comp
50 People to Watch Party 2013
PARTNER CONTENT
San Diego’s biggest food and drink festival is back for a week-long celebration of SoCal’s best restaurants, chefs, and wineries from Sept. 30–Oct. 4
Maybe it was when Breaking Bad stars Bryan Cranston and Aaron Paul drank mezcal with chefs from San Diego and Food Network on the cliffs over Blacks Beach. Or the dinner outside under lights with Alex Morgan, celebrating some of the country’s most badass women chefs. Or the celebrity pickleball tournament hosted by NFL Hall of Famer Drew Brees, where the star of It’s Always Sunny in Philadelphia made thwacking sounds with locals. Or when Iron Chef winner Beau MacMillan commandeered (some say “stole”) a golf cart and delivered drinks and ice to chefs.
Whatever it is, Del Mar Wine & Food seems to have become the food and wine festival for people who don’t usually like food and wine festivals. The most San Diego thing.

Two years ago, Thrillist named it one of the best food festivals in the country. Last year, 10,000 people came out to experience it, including Guy Fieri. Afterward, the founders spent a couple days trying to put their finger on why it felt so special. They had to name it, lean into whatever that was.
“It all came back to play,” says one of those founders, SDM co-owner Troy Johnson, a longtime San Diego food writer and Food Network judge. “Making world-class bread is serious, but breaking bread shouldn’t be. We gather all these incredibly talented people who take their craft very, very seriously—work their butts off all year to make some of the best food and drink in the country—and then we all just kinda play in the grass. We believe it’s possible to create something of incredible value and make the experience of that thing a laidback, easygoing, unpretentious experience. That’s what this is, and who we are in San Diego. The whole reason we did this was to shine a national spotlight on the people who make our food and drink culture hum.”

The festival dropped its 2026 lineup today.
Headlining the fest are Food Network chefs Jet Tila, Maneet Chauhan, and Aarti Sequeira; Top Chef winner and Michelin-starred Buddha Lo; Iron Chef alum Beau MacMillan; MasterChef winner Kelsey Murphy; MasterChef Latinos winner Michelle Mathelin, chef and Guy’s Grocery Games judge Catherine McCord, chef and former Masterchef Mexico judge Benito Molina, Top Chef alum Jackson Kalb, Michelin-starred chef Drew Deckman, Michelin-starred chef Javier Plascencia, James Beard award-winning chef Brady Ishiwata Williams, and James Beard-nominated chef Mawa McQueen.
The party kicks off on Wednesday, September 30 at Monarch Ocean Pub with Signature San Diego, a walk-around tasting of the city’s greatest bites, from Baja seafood to bold Mexican flavors. From there, the energy carries into a celebrity pickleball tournament hosted by Drew Brees at Barnes Tennis Center on October 2, pairing friendly competition with an all-inclusive tasting experience in support of Feeding San Diego.
The main event is the two-day Grand Tasting at Surf Sports Park on Oct. 3 and 4. The city’s top chefs, food people from TV lands, and local tastemakers gather on the weirdly perfect grass to serve up everything from juicy Wagyu burgers and beef tallow fries to yellowtail tuna tostadas and veggies dressed up in their Sunday best. Wine and cocktail pairings are designed to round out the whole experience, including activations from Aperol Spritz, Hendrick’s Gin, Tequila Ocho, Mezcal Vago, Rioja wines, and Temecula producers.

A VIP lounge offers exclusive access to curated small plates from Michelin-level chefs and pour from some of SoCal and Napa’s finest wineries and drink makers. The Official After Party at Guesthouse La Valle on October 3, a spirited walk-around tasting just steps from the Grand Tasting, where cocktails take center stage through imaginative bites inspired by the smoky, citrus-forward, and bittersweet flavors of classic drinks.
Zones return with activations including the Big Queer Food Fest celebrating queer chefs and queer-owned businesses; the Wellness Zone led by Novo Dia offering a built-in reset with non-alcoholic mocktails, movement-driven activations, and wellness-forward moments. Coastal lifestyle and locally made brands are also integrated throughout the festival.
“We are excited for the fourth edition of the Del Mar Wine & Food Festival this fall, which has quickly become one of the largest food and wine experiences on the West Coast,” says co-founder Chris Finn. “As the festival continues to grow, we are constantly looking to add events, experiences, and partners that will resonate with our San Diego community, and embody the Southern California way of life.”
Returning as the festival’s partner is local nonprofit Feeding San Diego. To date, Del Mar Wine & Food has raised $100,000 to support their ongoing fight against hunger across the region.
Stay tuned for additional events hosted by festival partners including Rob Machado, San Diego Wave, San Diego FC, Town & Country, and San Diego Mojo.

The 2026 Del Mar Wine & Food Festival will take place September 30–October 4 throughout San Diego County.
The week culminates with the Grand Tasting at Surf Sports Park (formerly the Del Mar Polo Fields) at 14989 Via De La Valle, Del Mar.
A wide variety of exclusive dinners, drink tastings, and other lifestyle events will be announced soon and available for purchase individually on Del Mar Wine & Food Festival’s website. These festivities include chef-curated dining experiences across San Diego’s hottest restaurants, a celebrity pickleball tournament, wine tastings, and more.
The Grand Tasting takes place this year on Saturday, October 3 and Sunday, October 4.
General admission for the single-day Grand Tasting starts at $185. An Early Access option is also available at $235, which includes an extra four hours before general admission to meet, mingle, and feast. For a two-day pass, General Admission starts at $275, while Early Access is $375.
VIP tickets begin at $425 for a single day, offering access to pre-festival experiences, exclusive food vendors, a dedicated VIP area, and more. For the full weekend in VIP, passes are priced at $765.
Buy tickets today at DelMar.Wine.
Unfortunately, only service animals are allowed at the venue. All attendees must be 21 years or older.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Peruse the EXPO Design Market, savor the Sabor Del Barrio, and see a plethora of sets at North Park Music Fest
There’s a creative inertia that resides in San Diego, producing a near-constant stream of cool events. Fortunately, this weekend is no different. Those with an artistic inkling can search for inspiration at MCASD’s EXPO Design Market or admire the mixture of live performance and neighborhood charm during the North Park Music Fest. Foodies can dine (with wine) at Stake Chophouse & Bar during its ZD Wines Dinner or explore Barrio Logan’s standout eats at the Sabor Del Barrio. Plus, Pride Month is already in full swing in SD with the return of DISCO RIOT’s Queer Mvmnt Fest and the two-day Out & Abt Music Festival.
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Stake Chophouse & Bar is collaborating with Napa Valley’s ZD Wines—a family-run winemaking institution that’s been around since 1969—on an intimate four-course dinner this Thursday at 6:30 p.m. Throughout the meal, each dish will be paired with a curated pour from ZD Wines, with patrons set to receive a chardonnay, pinot noir, and pair of cabernet sauvignons. Dinner guests will also be treated to insight on the night’s wine pairings from ZD Wines’ senior winemaker Chris Pisani. Reservations are $210 pre-paid through OpenTable.
1309 Orange Avenue, Coronado
Take advantage of all the dynamic attractions that the Barrio Logan Cultural District has to offer—and eat very well while you’re at it—during the third annual Sabor Del Barrio. This Sunday from noon to 4 p.m. attendees can devour their way through 35 neighborhood staples and traverse the tasting stops on foot, by bike, via a free trolley shuttle, or a combination of the three. Tickets are $40 online ($55 day of) and come with complimentary admission to Quint Gallery, the Athenaeum Art Center, and the Chicano Park Museum & Cultural Center, plus a free tour of Tao of Clay.
Barrio Logan
Survey the depth of oral storytelling during the free annual Sam Hinton Folk Heritage Festival this Saturday from 10 a.m. to 4 p.m. at Old Poway Park. Named for harmonica virtuoso, marine biologist, and longtime San Diegan Sam Hinton, this event highlights folk artists who specialize in time-honored traditions. Throughout the day, attendees can see performances by musicians with roots in Americana, Cajun, and Appalachian rhythms on the main stage, dance in the Templars Hall, and hear historical tales from the Storytellers of San Diego in the Porter House.
14134 Midland Road, Poway
Psychedelic rockers Frankie and the Witch Fingers will headline an eclectic lineup at the North Park Music Fest. This Saturday, enjoy sets from noon to 1:45 a.m. from over thirty performers—including DJs, bands, and local acts—across a dozen North Park venues. Ticket options include general admission ($25 online, $35 day of) and VIP passes ($65) which come with lounge access at Granada House, line-skipping privileges and more; festival proceeds will go towards the North Park Business & Neighborhood Foundation. Plus, performances at Pure Pawsh, Visual Art + Supply, Overland, and Playground Art + Coffee will be open to the public.
North Park
The calendar has just flipped to Pride Month, and Out & Abt is celebrating in style. The two-day Out & Abt Music Festival begins Saturday from 3-10 p.m. at The Soap Factory with drag shows, circus acts, a manic pixie dream market, two stages of live music, and last but not least, a mechanical bull. The festivities will continue with an after party from 10 p.m. to 2 a.m. at Gossip Grill and conclude with an afternoon pool party at Hard Rock Hotel San Diego on Sunday from 1-7 p.m. Ticket options include weekend general admission passes ($70), and entry to the music festival ($30), after party ($17) and pool party ($27).
Citywide

Fresh off its Drama Desk Award-winning run in the Big Apple this past winter, The Monsters will have its first West Coast production beginning Tuesday in the Mandall Weiss Forum at La Jolla Playhouse. Written by and co-starring Ngozi Anyanwu, The Monsters finds its reconciliatory narrative in a young woman yearning to repair her relationship with her estranged older brother in the brutal and unforgiving world of mixed martial arts. The Monsters will have preview performances this Tuesday through Thursday at 7:30 p.m., Saturday at 2 & 8 p.m. and Sunday at 1 & 7 p.m., with tickets ranging from $30-$74.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
From jazz concerts to devouring fried foods at the fair, here are all the best things to do this month in San Diego
June Gloom isn’t stopping San Diegans from making the most out of the month. There’s something for every music lover, from swaying to smooth jazz at The Rady Shell to rocking out at Slightly Stoopid’s Field of Dreamz Festival. Art enthusiasts can visit the Mingei for an exhibit showcasing Native American and Pacific Rim heritage, while foodies can try the latest fried fad at the San Diego County Fair. Whatever your interests, it’s time to text the group chat and make some plans. Here are all the best things to do in San Diego this month:
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
World-class jazz musicians are returning to The Rady Shell for the San Diego Smooth Jazz Festival.
“If you build it, they will come,” and so they shall to Slightly Stoopid’s inaugural Field of Dreamz Festival. The OB-native rock band will share the lineup with Stephen Marley, Sublime, Pepper, and more at Petco Park.
Khalid is headlining his first tour since 2019—this time for the R&B and pop showstopper After the Sun Goes Down—and he’s ready to dance through Cal Coast Credit Union Open Air Theatre.

With a beat that can’t be stopped, New Village Arts will revive the joyful musical Hairspray, a fusion of teen pop stardom and racial integration in Civil Rights–era Baltimore.
Cat Gunn poignantly examines the impact of forced separation from ancestral lineage through If Only by the Light of a New Moon, their solo museum debut at ICA Central.
See lasting visions of cultural heritage via Clearly Indigenous: Native Visions Reimagined in Glass, a traveling showcase for Native American and Pacific Rim glassmakers at Mingei International Museum.

Proceed to Pride Month with the Out & Abt Festival, featuring a carnival-themed playground at The Soap Factory, an afterparty hosted by Gossip Grill, and the next day, a sapphic poolside bash at the Hard Rock Hotel.
Imagine and experience your favorite fairytale ending during the San Diego County Fair, which returns this summer with a new theme: Once Upon a Fair.
The return of the Switchfoot Bro-Am means two things: an elegant seaside fundraiser in North County and a free bash at Moonlight Beach full of sun, surf competitions, and live music.
For the first time, NASCAR will start its engines in San Diego. Naval Base Coronado will host this one-of-a-kind racing spectacle to commemorate the U.S. Navy’s semiquincentennial.
Itadakimasu! In other words: Let’s eat! Sample, then rank, the best Pan-Asian dishes from local eateries at Julep Venue during SD Mag’s 21+ Omakase Open, done to support the Convoy District.
If you ever needed a reason to eat ice cream and gelato, here’s a charitable one. Raise money—one waffle cone at a time—for Feeding San Diego during this year’s Scoop San Diego festival.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
Hear The Sound of Music, reserve a seat at The Blank Table and spend two days jamming at Fiesta Del Sol
Dive into the unexpected this weekend, where curated meals, experimental performances and behind-the-scenes experiences await. Foodies are invited to the first 2026 gathering of The Blank Table as well as Chef Onyi’s seasonal Rooted dinner at Millport. Broaden your artistic horizons with Project [BLANK]’s Working Title No. 5, or check out the genre-bending musical lineups at Seek Fest or Fiesta Del Sol. As an added bonus, The Rosin Box Project is pulling back the curtain and opening a trio of after-hours rehearsals to the public ahead of its new Incubator Lab show.
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
San Diego may be a craft beer capital, but it’s also home to a diverse array of wineries. During the San Diego County Vintners Association’s annual San Diego Wine Week, oenophiles can sample several of the best pours the region has to offer. The centerpiece event, Sunday’s all-inclusive SDCVA Wine Festival from 3-6 p.m., will feature over 20 local wineries at Bernardo Winery; general admission is $90. Additional Wine Week events include Vintners Table at Cordiano Winery (Thursday), San Diego Wine Country at the Bay at Mission Beach Women’s Club (Thursday) and the Seedling Soiree at Olivewood Gardens (Saturday).
Citywide
The Blank Table series is an exercise in local culinary creativity, innovation and collaboration with the most secret of ingredients readily available: the element of surprise. On six Thursdays from May-October—with year seven of the series beginning this Thursday at 6 p.m.—60 patrons will be served a unique menu with five set courses, each with curated cocktail pairings. And to keep the air of mystery alive, the dinner location and menu will not be disclosed until 24 hours ahead of time. Tickets are $275 for Thursday’s dinner and a season pass for all six monthly dinners is $1,402; a portion of event proceeds will be donated to Feeding San Diego.
Surprise Location
Chef Onyinyechukwu Akpa welcomes food lovers to try a seasonal spread, dually inspired by her mastery of West African flavors and California’s seasonal ingredients, during the second edition of Rooted: A Dinner Experience at Millport. This Saturday from 6-9 p.m., chef Onyi will serve a five-course tasting menu, with dishes such as slow roasted beef, plantain upside down cake and akara, Nigerian black-eyed pea fritters. The meal will be entirely gluten-free, with vegan accommodations also available. Tickets are $115 and can be purchased here.
775 13th Street, Imperial Beach
Dearest reader, Estanica La Jolla opens up its grounds once a month for its outdoor Tea in the Garden series, and you’re in luck, because this month’s tea time is inspired by the enchanted English setting of Bridgerton. During the Bridgerton & Blooms High Tea this Sunday from noon to 3 p.m., guests can savor an afternoon worthy of the ton, complete with floral accoutrements, custom teas, cocktails, finger foods and enough sweets treats for Lady Whistledown to write home about. Tickets are $82.
9700 North Torrey Pines Road, La Jolla

Over the years, Juvenile has more than proven himself as an all-time emcee, with his breakout 1998 album 400 Degreez still a defining example of the South’s hip-hop brilliance. This Friday at 7 p.m. at House of Blues San Diego, Juvenile will play hits like “Slow Motion” and “Back That Azz Up,” along with selections from Boiling Point, his first album in 12 years. Plus, he’ll be joined by the sensational 400 Degreez Band, and as anyone who’s seen his NPR Tiny Desk performance already knows, Juvenile with a live ensemble is a match made in music heaven. Tickets start at $55 for this concert.
1055 Fifth Avenue, Gaslamp
Kuumba Fest returns this Saturday from 11 a.m. to 5 p.m. with the theme of “Black 2 Mind, Spirit & Body” for its 34th annual iteration. This free community festival, organized in support of the city’s Black Arts + Culture District, will feature DJs, dancing, spoken word, musical performances and an African marketplace with food, apparel, health resources and more. Then from 6-8 p.m. at the Elementary Institute of Science, the festival will conclude with a screening of the documentary American Curl followed by a Q&A panel with the film’s producers.
6381 Imperial Avenue, Encanto; 608 51st Street, Emerald Hills
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Hear The Inaudible Ocean, see the San Diego Ballet in action, and eat your fill of fruit at the Vista Strawberry Festival
Summer may technically be a month away, but San Diegans can tap into the summertime spirit as soon as this weekend. Outdoor explorations include the return of Summertime Spectacular at SeaWorld San Diego, along with another monthly edition of Fit Yoga at The Rady Shell. Those looking for full-day fun can try the Vista Strawberry Festival or the Santee Street Fair & Craft Beer Festival, both of which offer free admission and a full slate of activities. Or, plan a day at the ballpark to cheer on the Padres and hopefully see Fernando Tatis Jr. hit his first home run of the season (manifesting this one).
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

As evidenced by the To Catch a Fish exhibition at Mingei International Museum, fishing is a significant element of culture, cuisine and everyday life on a global scale. For Thursday’s ARTIFACT at Night dinner, the 36th edition of the monthly series, seafood is all over the four-course menu, including roasted blue barramundi and squid stuffed with spicy Calabrian sausage. Reservations are $95 per person and come with optional beverage pairings. Seatings available are from 5-8:30 p.m.; menu modifications will not be accommodated.
1439 El Prado, Balboa Park
Spend the day shopping, watching live entertainment, and tasting locally-made brews during the free Santee Street Fair & Craft Beer Festival. This Saturday from 10 a.m. to 6 p.m., check out over three hundred vendors, complimentary workshops, live music, dance and street performances, a kids zone and the event’s inaugural classic car show at Trolley Square. As for the suds, 21+ attendees can purchase discounted pours and bring their dogs along too. Pre-sale drink tokens (five 16 oz. pours for $30) are available to purchase online.
Town Center Parkway & Riverview Parkway, Santee
Every May, Downtown Vista unearths the seeds of its bygone berry heritage. This Sunday from 8 a.m. to 6 p.m., the free annual Vista Strawberry Festival will offer much more than just a chance to eat fresh fruit and decadent strawberry desserts—though both are certainly encouraged. The festival will feature over 450 vendors, live music, a youth film festival, a 5K race and kids runs (one mile and ¼ mile), and several contests, including prizes for those with the best strawberry couture and the biggest appetites for strawberry pies and sundaes.
Main Street, Vista

Oceans cover more than two-thirds of the Earth, and their watery depths preserve much more than just marine creatures and aquatic mysteries. To composer Lei Liang and oceanographer Joshua Jones, the most fascinating thing concealed is the range of sounds, many of which are imperceptible to humans. Through The Inaudible Ocean, premiering this Wednesday at 7 p.m. at UC San Diego’s Conrad Prebys Concert Hall, audiences will be treated to the oft-hidden magic of underwater frequencies via a chamber music trio. General admission is $20 for this concert.
9410 Russell Lane, La Jolla
Like all genres, country music is far from monolithic, and Russell Dickerson is a prime example of its versatility. Dickerson’s musical persona is that of a kind and reminiscent soul, musing on good times and crafting hard-to-forget hooks, like on his newest single “Boots” with Fetty Wap. Plus, when he hits the road, Dickerson embraces his lifelong love for wrestling, meaning fans will get to see him in full WWE garb during his RussellMania show this Thursday at 6:30 p.m. at Gallagher Square. Country pop crooner and prolific songwriter-for-hire Niko Moon will open the show. Tickets start at $54 for this concert.
899 J Street, Downtown
For nearly two decades, it looked as if American Football would be a one-album wonder, since the emo rock pioneers never reconvened for a follow-up. But since reuniting in 2014, the band has produced three new self-titled albums, and though they nearly broke up again in the making of their most recent offering, LP4, their music is still as sharp and emotionally devastating as ever. This Sunday at 8 p.m., they’ll play at The Observatory North Park with opener Mei Semones, a tonally opposite artist whose music explores J-pop, jazz and blissful indie rock. Tickets start at $35 for this concert; $1 from every ticket sold will go towards the artist nonprofit PLUS1.
2891 University Avenue, North Park
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.