Newsstand sales are a barometer for the vitality of a magazine and show our editorial team just what our readers are craving. Sales are tracked by Kable Media Services who record the number of copies sent to newsstands and total sales. The efficiency is key. The number of copies sold is divided by the total number of copies put on stands to assign a percentage to each issue. Anything above 30% is considered a solid newsstand hit. It often takes months to finalize the results to see just how well an issue performed. Based on this year’s top 10 best covers, it’s clear our readers like to eat, drink and hike, especially in places hidden around our city.
- September – Hidden San Diego – 65%
- July – Things To Do This Summer – 63%
- April – Trails – 45%
- June – Best Restaurants – 42%
- October – Top Doctors – 42%
- May – Beer – 40%
- March – Neighborhood Guide – 37%
- August – Best of San Diego – 33%
- January – Get Happy – 30%
- February – Brunch – 22%