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10 days filled with hundreds of beer-centric events that celebrate the awesomeness of San Diego brewing
Tomorrow is the official kickoff for San Diego Beer Week, which means it’s time for my annual cheerleading piece about all the great beer-centric things you can do during the next 10 days. It really is a special time to be a San Diegan!
Of course, I talk about San Diego beer all year long—and there’s plenty to great stuff to do and taste on any given day—but San Diego Beer Week offers a unique opportunity to experience special events that aren’t duplicated at any other time.
I think the official tally of all SDBW events is somewhere around 500 at this point, so I can’t mention them all here. I can, however, make a few recommendations for events I believe you shouldn’t miss (and a few shout-outs for things that just sound cool). For the complete listing of all SDBW events, searchable by day, go to sdbeer.com.
Get Ready For Beer Week!
Capital of Craft IPA, the collaboration brew from the San Diego Brewers Guild, makes its debut tomorrow | Photo courtesy of San Diego Brewers Guild
This year, the 10th Annual San Diego Beer Week gets started with a Countywide Kickoff Toast at 7:30 p.m. As part of the official festivities, participating bars and tasting rooms (see the full list here) will each be coordinating SDBW toasts, and many will be debuting this year’s collaboration brew from the San Diego Brewers Guild: the Capital of Craft IPA. I managed to get a sneak taste, and it’s super tasty! It’s a mellow, mildly bitter, medium-bodied brew that’s perfectly balanced between slightly sweet malt and great hoppy aromas and flavors of citrus, tropical fruit, honey, and woodsy pine.
This is the big day for Guild Fest, which is traditionally the year’s largest single collection of independent San Diego brewers pouring their beers in one location. This year, more than 60 local breweries will be pouring, plus—for the first time ever—members from regional guilds outside of San Diego, such as the Mexicali Brewers Guild, Sacramento Brewers Guild, Orange County Brewers Guild, and Los Angeles Brewers Guild, will also be participating. All in all, more than 110 breweries will be represented.
Two other cool, additional elements will make this year’s Guild Fest different. First, the festival will be held at a new downtown location, Embarcadero South, which will provide more space and a more cohesive feeling to the event. Second, before the festival opens, a 60-minute Flagship harbor cruise will take VIP ticket holders around San Diego Bay as they sip Capital of Craft IPA and other beers provided exclusively from the eight collaborating breweries that made it. (Sorry, last day to buy these tix was Tuesday—that ship, as they say, has sailed.)
Guild Fest runs from 2 to 5 p.m. General admission passes are $50 (plus tax and service fees) and include unlimited beer samples in a commemorative tasting cup.
Get Ready For Beer Week!
Guild Fest traditionally draws thousands of beer fans from all over the world | Photo by Bruce Glassman
Collabapalooza! This relatively new event, which debuted last year and is hosted by Karl Strauss, was easily one of SDBW’s best celebrations. This year, more than 30 San Diego breweries have created unique, one-off collaboration brews that they’ll be pouring, along with some rare releases and other special offerings. Located in the parking lot behind Observatory North Park, this event will run 2–5 p.m., with VIP admission starting at 1 p.m.
Get Ready For Beer Week!
Collabapalooza offers brewers a unique chance to gather and taste one-offs and rare beers that may never appear anywhere again | Photo by Bruce Glassman
Every year, SDBW ends in grand style with the Beer Garden at The Lodge at Torrey Pines event. Fourteen of San Diego’s most beloved chefs present dishes that they’ve created specifically for pairing with a duo of beers from two partner breweries. The food is great, as is the beer, but pairing the two is always the most satisfying aspect of being there.
Participating chefs and breweries this year:
• Jason Knibb (Nine-Ten La Jolla) collaborating with Rip Current and Rouleur
• Phillip Esteban (Consortium Holdings) collaborating with Societe and The Lost Abbey
• Gunther Emmathinger and Corey Rapp (Karl Strauss) collaborating with Burgeon and Karl Strauss
• Ronnie Schwant (Leroy’s) collaborating with Belching Beaver and Pizza Port
• Antonio Votta (Locale at Viejas) collaborating with Half Door and San Diego Brewing Co.
• Jeffrey Strauss (Pamplemousse) collaborating with The Bell Marker and White Labs
• Danny Romero (Stone Liberty Station) collaborating with Nickel and Stone
• Greg Frey (Golden Door) collaborating with Mother Earth and Wild Barrel
• Ira Sylvester (The Lodge at Torrey Pines) collaborating with Benchmark and Latchkey
• Hanis Cavin (The Pioneer) collaborating with Second Chance and Thr3e Punk Ales
• Kyle Kovar (Tom Ham’s Lighthouse) collaborating with AleSmith and Groundswell
• Brad Wise (Trust) collaborating with Coronado Brewing and Fall
• Lance Rapp (University Club) collaborating with Abnormal and SouthNorte
The beer garden runs from noon to 3 p.m. Tickets are $85 per person and include unlimited tastes of both beer and food. Tickets may be purchased here.
Get Ready For Beer Week!
The Beer Garden at The Lodge at Torrey Pines, which features food-beer pairings by 14 chefs, is the official closing event for Beer Week | Photo by Bruce Glassman
Oh, and here are a few quick mentions of other events that caught my eye and made it onto my definite SDBW to-do calendar:
Friday, November 2: The second annual BLVD Ale Trail begins at 3 p.m. Purchase a commemorative BLVD brewer glass ($15), which includes your first fill; refills are just $5 at participating breweries for the entirety of San Diego Beer Week 2018. Participating BLVD brewers: Automatic Brewing Co. (located in Tiger! Tiger!), Eppig Brewing North Park, Home Brewing Co., Pariah Brewing Co.
Get Ready For Beer Week!
A special custom pint glass is part of the BLVD Ale Trail event that lasts for the duration of Beer Week | Photo courtesy of Eppig Brewing
You can also head over to 30th Street for the official draft release of Blend-O-Matic, a super-cool collaboration between Second Chance and AleSmith. They each brewed a beer—one a hazy IPA and the other a brut IPA—but designed each recipe to be blended with the other. The beer is also being released at Second Chance’s Carmel Mountain tasting room tomorrow. Be at either location by 7 P.M. for a special Beer Week toast!
Sunday, November 4: In honor of San Diego Beer Week, the very first limited advance sneak preview screening of the upcoming documentary film The Beer Jesus From America will be shown in the main theater at the California Center for the Arts, Escondido. The film presents the tumultuous journey of Stone Brewing as it builds a brewery in Berlin. Cofounder Greg Koch and documentary filmmaker Matt Sweetwood will be on hand for a Q&A session following the film. Tickets are $10–$15 and include a complimentary three-ounce pour of a rare Stone Berlin Groundbreaking Collaborations beer at the theater, a $10 credit toward food and beverages at Stone Brewing World Bistro & Gardens Escondido any time on November 4, 5, or 6 (reservations for November 4 are encouraged), and a Mix & Mingle session at Stone Escondido following the screening. Doors open at 4 p.m. and the screening begins at 5 p.m.
Monday, November 5: Quaff Homebrewers Turned Pro Meet-Up + Tap Takeover at North Park Beer Co.
Decorated homebrewer, proprietor, and head brewer Kelsey McNair has picked a few of his favorite new breweries to take over the taps at NPBC. Support some of San Diego’s newest homebrewers-turned-pro with mix-and-match flights and throwback ’90s jams. RSVP to NPBC’s Facebook event for more details.
Wednesday, November 7: Imperfect Produce / Modern Times Special Beer Release. Imperfect Produce (which annually collects and utilizes more than 100,000 pounds of food that does not meet cosmetic standards) will be at Modern Times’ Lomaland Fermentorium (3725 Greenwood Street, Midway District) to launch its collaboration beers made with “ugly” lemons and pears. (The brewing team made two variations of Yellow Saison, one with Imperfect lemons and vanilla and another with Imperfect Asian and Bartlett pears). Guests can enjoy an “ugly” produce sampling and enter a raffle to win a month’s worth of Imperfect Produce delivery. Runs from 5 to 8 p.m. RSVP to the free event here.
November 7–9: AleSmith’s sixth annual three-day Speedway Grand Prix event revs up! Featuring 16 different specialty Speedway Stout variations, these tastings are broken into four separate flights—aka “laps”—including a VIP lap featuring barrel-aged versions. Speedway is not only one of San Diego’s most iconic beers, it’s also one of its most delicious. If you’re a dark beer fan, here’s your opportunity to taste great stouts that simply aren’t available during the rest of the year. Regular laps are $11 each, and the VIP lap is $17. All lap tickets must be purchased on Eventbrite or in the AleSmith tasting room. Laps can only be redeemed at the brewery on the day of the event for which you purchased your tickets.
November 9: Pizza Port’s eight annual Sour & Rare Beer Night gets underway, including their own offerings and a selection from their other favorite local breweries. Beer releases will include:
A special shout-out this year goes to Lyft, which is the official coproducing sponsor for SDBW. In order to provide safe and reliable rides for attendees to and from locations, Lyft is offering a 20 percent discount on up to two trips during Beer Week. The discount code is ‘SDBW2018’ and can be claimed here.
Get Ready For Beer Week!
Get your glasses ready! San Diego Beer Week starts tomorrow! | Photo by Bruce Glassman
The city's fish taco hero is opening Concrete Cowboy across the street, plus a home-cooked Mexican sandwich spot
You have to be crazy or a genius to name a restaurant Fish Guts. You have to be even crazier to open a restaurant that holds maybe two dozen people at a time—if you don’t mind elbowing one other while scarfing down some of the best fish tacos in San Diego.
And yes, “best” is a relative term. But in Fish Guts’ case, it’s for real—and that’s saying something in a town literally world-famous for fish tacos.
Ever since Pablo Becker opened up his diminutive eatery in 2023 at the corner of Logan Avenue and Sampson Street in Barrio Logan, Fish Guts has been named one of the city’s best new restaurants in 2023, Critic’s Pick for the best fish tacos in San Diego in 2024, 2025 and 2026, as well as readers’ top pick in 2024. It’s like if Rubio’s married into the royal family.
Most of his ingredients come straight from the cold waters of the Pacific Ocean, which happens to be down the street. His de espada (blackened swordfish) taco is the stuff of legend. He’s kept Fish Guts operating at an elite level, which tends to happen when you work for five years in Chicago under chef Richard Sandoval (who, by chance, is also his cousin) and open an ahead-of-its-time high-end modern Mexican restaurant in East Village (El Vitral Restaurant & Tequileria, 2009-2013).
Now Becker is branching out again, opening two new concepts in Barrio Logan this fall.
The first will be upstairs from Fish Guts, which at one point was destined to become an intimate omakase counter. Santo Poco will be a lunch-only sandwich shop, offering takeout and delivery (no dine-in), and the sandwiches will be a little Mexican, a little French, a little Italian, a little from Chicago, a little from New York. Basically, a bunch of different styles all on really, really good bread.
“There’s probably going to be a Cuban-style sandwich in there with a touch of Mexican, some cold cut Italians, too, putting my touch on them,” he says. “That’s what I feel like is my style of cooking.”
Things will be traditional, but inventive. Like his fish & chips taco at Fish Guts: two classic dishes, one killer mash-up. There will also be a hat tip to the late, great Anthony Bourdain, a sandwich called the Antonio Bourdain.
The second will be across the street from Fish Guts in the former Lia’s Lumpia space. Concrete Cowboy will be a taco-driven joint on the same wavelength as Fish Guts (keep it simple, keep it special), but featuring land animals rather than sea brethren. Think tacos made with duck confit, ribeye, pork belly, skirt steak.
The inspiration behind Concrete Cowboy comes from Becker’s father, a lifelong Western obsessive, despite growing up in Mexico City’s urban metropolis. “He always liked that cowboy life, that vibe,” he says. “I always say ‘Dad, you just grew up in the wrong city.”
He’s aiming to open Santo Poco in October and Concrete Cowboy in November. Neither require massive renovations, and while the former Lia’s Lumpia space will keep the cabin-esque aesthetic, he’s creating more of an adobe-style exterior and an interior lined with Western-themed wallpaper and taxidermied animals. He’ll also tweak the bar layout to move from a fast-casual feel to full service.
Local designer Dane Danner is designing both spaces and visual direction for menu layouts, logos, and packaging, going for low-key, but high on vibes. Once Concrete Cowboy opens, Fish Guts will temporarily close to remodel the space to switch its white palette for a warmer feel, plus introducing a refreshed menu featuring some new tacos and other items.
Could another Fish Guts be on the way somewhere else in San Diego? Not likely, says Becker. “Fish Guts is cool, “ he says. “I feel once you start branching out, it’s more forced, not as organic.” So for now, count on Becker staying in the neighborhood.
Santo Poco opens for lunch daily October 2026, 2222 Logan Avenue (above Fish Guts). Concrete Cowboy opens Tuesday through Sunday for lunch and dinner November 2026, 2219 Logan Avenue.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The University Heights eatery will close September 7 for a multi-month renovation and rebrand
Ten years ago, restaurant design centered around sleek minimalism. Fonts lacked serifs, clean lines dominated, and any manufacturer that made globe-shaped chandeliers must have made an absolute killing.
Things have changed since then, and Jeff Fink says it’s time for Madison on Park to glow up. On September 7, Madison will temporarily close its doors for a top-to-bottom renovation of the space and concept. Fink hopes to reopen this fall ahead of the busy holiday season, with a new look he calls moody mid-century maximalism.
“We have to take into consideration what’s going on culturally,” he says. When Madison first opened, TikTok wasn’t a thing in the U.S. and craft cocktails felt relatively cutting-edge. Today, he sees a resurgence in the vintage look, handmade goods, and low-to-no ABV drinks dominating menus everywhere.

Fink and his partner Matt Sieve have already dabbled with that sort of motif at Sonny’s Pizza, their Brooklyn-inspired joint around the corner. Fully half of the cocktail menu is made up of spritzes, mocktails, and Negronis. Madison 2.0 will take it further.
The new concept doesn’t have a name yet—Fink says they have to feel out the vibes as they make progress with the design. “The name comes when you see it appear,” he says. But he has a few design elements in mind: things like more artwork and more uplighting. “Not cluttered and overstuffed… I want to keep it intimate, sexy, and immersive.”
Madison rightly earned its rep as one of the best-dressed eateries in San Diego, nabbing an Orchid Award for interior design its first year. The returning designers Anna and David Sindelar originally transformed the space from weird padded walls and fake greenery at Lei Lounge into a mid-century modern wonderland, complete with a signature arched ceiling and geometric patterns aplenty. Michelin-recognized chef Mario Cassineri (Ciccia Osteria, Bice Ristorante) built a menu heavy on Mediterranean flavors mixed with California classics.
The new menu shouldn’t feel completely jarring, but will take cues from Fink’s recent travels in Spain with his family. Expect shareable plates with lighter ingredients. “Americans eat way too much, and our portions are way too big,” he says. “I like the idea of smaller plates, healthier plates, and being creative… I’d rather see 15 items on the menu that are all less than $20 so that I can try different ones.” Bar manager Danny Kuehner will continue developing craft cocktails and mocktails for the new venture, as well as curating a selection of wine from Europe and locally.

This isn’t the only project on their plate. Besides running Sonny’s in University Heights and Madi in Normal Heights, later this fall, Fink and Sieve will also open Josie’s, a modern all-day, Midwestern-style diner inspired by Sieve’s Minnesota roots. Like all their restaurants, it’ll hold a special part of their families’ legacies—something Fink hopes people feel as soon as they enter.
“You walk into Sonny’s, you’re like ‘Oh, Jeff’s at home,’” Fink laughs. “[Josies’] will be ‘Matt’s at home.’” The next version of Madison? We’ll have to wait and see.
Madison on Park will temporarily close on September 7 until October (barring any unexpected delays). Keep up with the newest updates on Madison’s Instagram.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Sinner Buns is building a following for its slow-made, seriously gooey weekend treats
When I was pregnant, my food craving was singular and intense. If I didn’t eat at least one thing doused in cinnamon every day (ideally, more than one), I was—to put it gently—a complete monster.
Since then, my obsession has tempered somewhat. But cinnamon buns still perch high on my top treats list, so I’m always on the lookout for the next great place to indulge. IMO, The Huddle in Mission Hills’ mondo cinnamon roll remains top-tier, but after eyeing the ooey, gooey goodies from Sinner Buns, we might have a contender.
Originally from Ukraine, Daria Nadar had already done everything one can do at a bakery—business operations, wholesale contracts, actually baking, you name it—so during the pandemic, she started dabbling with perfecting her cinnamon rolls. After she got a couple fans over social media, she threw her first pop-up to see how they’d be received. She sold out.
After a few false starts with a couple storefronts and business deals, Nadar officially launched Sinner Buns in October 2025 with her partner Filipe Pazi. After making it through an unexpectedly hectic season stuffed with holiday orders, the team closed temporarily to get everything in line and reopened this April. Business has remained in full swing ever since.
There are only so many ingredients in a cinnamon roll, but “the process is what makes it special,” she says, adding they use fresh yeast rather than powder and a 48-hour process for each batch of brioche dough made to order. (Thus the need for pre-orders.) Customers can preorder until Thursday each week for pickup Friday, Saturday, or Sunday from Sinner Buns’ ghost kitchen at 780 Hollister Street, just east of Imperial Beach.
You can also catch her at various pop-ups around San Diego. Eventually, Nadar opens to offer nationwide shipping (once she figures out the logistics and quality control) and one day, her own storefront.
But it’ll be on her terms, not the whims of social media. “We already learned how to not only rely on virality of the product, because you go viral and then it fades,” she says. “It’s a slow burner, and I know eventually, it’s going to grow much more.”

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.
A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.
It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.
For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”
ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.
Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?
ASID’s answer: start with one hour.
ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”
Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.
“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”
Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.
From her Rancho Peñasquitos kitchen, Yanira Majano is sharing family recipes through San Diego’s growing home-restaurant movement
When San Diego launched Micro Enterprise Home Kitchen Operations (MEHKO), it changed everything. Riverside County first established the experimental program in 2019, with San Diego introducing its own countywide pilot program in 2022 and granting it permanent status in 2024. The new category allowed people to launch at-home retail food operations—basically, home restaurants—with special requirements and restrictions to ensure food safety and smooth operations. Over two dozen counties across California have since adopted their own versions with over 1,200 permits issued, around 100 of them in San Diego alone.
Some have a dizzyingly long waitlist (Warung RieRie), others are still getting their name out there (The Hidden Gazebo Eatery), and still others use MEHKO for pickups rather than fully opening their home as an onsite dining facility. Love Pupusas falls into that category.
Yanira Majano came with her family from El Salvador to the United States when she was 11 years old, bringing a love of cooking and desire to share the country’s cuisine along with her. “There’s a lot of similarity [between Salvadoran food and] Central, South America, even Baja Mexico,” she says. Salvadoran cooking tends to be less spicy than some Mexican cuisines, with an emphasis on ingredients like corn, staples like yucca root (cassava), meats like crispy pork (chicharrón), and sides like curtido, a tangy cabbage slaw that’s typically either naturally fermented or vinegar-based.
And of course, the signature dish of El Salvador—pupusas.
In San Diego, Salvadoran food lacks the widespread availability of other Latin American cuisines like Mexican or Peruvian food, but Majano says she’s seen pupusas gain popularity over the past few years. But she likes to think her recipes, which have been passed down by her mother and kitchen partner Martha, contain a certain special something.
Some pupuserías use rice flour to create the handheld stuffed tortillas, but she prefers the more traditional gluten-free corn flour. Still, it’s what’s inside that really counts. “That’s where we put our own touch,” she explains. Most of Majano’s pupusas come with cheese and different fillings like carnitas, black beans, mushrooms, or zucchini, but she also offers vegan options. Every one comes with a side of curtido and salsa, each made fresh daily.
Showing people the magic of home-cooked food might not have been possible without the MEHKO program or The Cook Alliance, a MEHKO support and advocacy coalition. Opening a brick-and-mortar restaurant requires a huge amount of start-up capital—at least six figures, generally. Not exactly pocket change. “But when the MEHKO program started in 2022, I said, ‘Oh my God, this is for me,’” says Majano.
Now with four years under her belt, she says she’d love to bring Love Pupusas to more food festivals, host more pop-ups, and eventually open a food truck to keep serving the humble dish of her homeland, taking pride in every bite. “[I put] a lot of love in everything I do. You see it when you taste the food,” she promises.
Pre-order Love Pupusas for next day pickup in Rancho Peñasquitos between noon and 5 p.m.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
After two years of farmers markets and pop-ups, the San Diego baker is bringing its Korean-inspired pastries to University Heights
The folks at Kairoa Brewing Company must never be lonely. It seems like there’s always a local pop-up or event at the University Heights space, from Bincho Taco slinging Japanese coal-fired tacos on the rooftop patio every Tuesday to Yipao Coffee serving coffee from a window on the ground floor. Later this year, the New Zealand-inspired brewery will bring yet another resident into the fold—Mon Chourie is launching its first bakery counter service window along Park Blvd.
Mon Chourie owner and baker Kelly Kim first started selling her Korean-style cream puffs at farmers markets and places like Pizza Kaiju, Pho Ga Go, and Mixed Grounds, collaborating with a myriad of other makers (like Amor ice cream and Ming Oun’s) before nabbing a regular spot at Michi Michi Bakery every Wednesday. San Diego Magazine readers even voted Mon Chourie the Best Pop-Up for 2026.
In French, the word for an airy puff pastry is “choux,” which is pronounced generally the same way as “syu,” the Korean word for the same item. (Both sound like “shoe.”) Mon Chourie plays with both iterations with a dash of whimsy by referencing the song My Cherie Amour by Stevie Wonder, which translates to “my darling love.”
As long as all the permits and inspections move forward without issue, Mon Chourie should open in Kairoa before the busy holiday season. She’ll continue appearing every Wednesday at Michi Michi and other pop-ups in the meantime. Once open, expect best-selling flavors like the savory potato croquette (a collaboration with Karanchi chili crisp) and a sweet Dubai chocolate choux au craquelin, a version of puff pastry with a delicate cookie crust.
Classic cream puffs are fluffy, softs and often filled with custard cream in the United States. “What makes a difference for us is we use a very light version of diplomat cream, which is my mom’s recipe,” she explains. Diplomat cream is a lighter French pastry cream that uses whipped cream for a lighter, airier end result.
Choux au craquelin’s signature crunchy top comes from adding a thin disc of cookie-like dough on top of the pastry, which crackles as it bakes, leaving a thin layer of crispiness atop the final product. “It contrasts with the creamy, fluffy cream inside, so it gets that better, deeper texture experience,” she says.

Along with her popular cream puffs and her bite-sized “mini-choux” options, Kim is also planning on offering more of a newer-to-her item: salt bread, a rich butter pastry topped with sea salt that originated in Japan, but went completely viral in South Korea. There are a few places to get it in Los Angeles and New York, “but I know that a lot of people here are interested in trying out new stuff, or maybe they had it in Korea or Japan, and they came back, but they couldn’t find it anymore,” says Kim. At first, she didn’t really get why it was so popular. Then she tried it in South Korea earlier this year.
“I was in love,” she laughs. “This is what the hype is about.”
Ideally, Mon Chourie will eventually open its own storefront and introduce more events in North County to satisfy demand. “I would also love to have our own drink program that reflects what’s popular in Korea,” she says. And to mark two years of puffy pastry prosperity, Mon Chourie is throwing a two-year anniversary party at Easy Does It (5375 Kearny Villa Rd., Suite 112) on Tuesday, August 25 from 4 p.m. to 7 p.m. with drink specials like a misugaru latte (a Korean roasted multi-grain powder with espresso), a DJ, photo booths, special ceramic merch created by local ceramicist Whale Tran, and a few other vendors. Get there early.
Mon Chourie will open inside Kairoa Brewing Company by the end of 2026 and posts the next week’s schedule of upcoming events and pop-ups on Instagram every Monday.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
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