The Fee-Only San Diego Advisor Built for Founders, Executives, and Retirees

Platt Wealth Management is the San Diego firm that founders, executives, and retirees turn to for advice with no commission behind it. Its founder and chief investment officer, Jeff Platt, holds a CFP®, a CFA designation, a law degree, and a master of laws in taxation, and brings over thirty years of wealth management experience to the firm's clients.

Platt Wealth Management is a fee-only, NAPFA-registered independent advisory firm headquartered at 3838 Camino del Rio North in San Diego, serving individuals, families, business owners, and executives across the country. Alongside Jeff Platt, advisor Curtis West, CFP®, brings more than twenty years of experience in financial services to the team.

A fee-only structure

The firm's structure is its most distinctive quality. Platt Wealth Management earns no commissions on any products. It sells no proprietary investment vehicles. Its only compensation comes from clients. Asset management fees start at 0.90% and tier down to 0.30%. Financial planning fees typically range from $3,000 to $5,000. The minimum for investment management is $500,000. Financial planning carries no minimum.

What the firm does

The service line covers investment management, financial planning, retirement income planning, tax planning, estate and legacy planning, family legacy planning, charitable giving strategies, real estate analysis, and risk management. The tax planning service includes tax-loss harvesting, asset location optimization across IRAs, Roth IRAs, and 401(k)s, and proactive coordination with clients' CPAs to identify opportunities before they expire. Business owners receive dedicated support for retirement plan design, including SEP IRAs, solo 401(k)s, and custom employee plans, along with business succession planning, entity structuring, and tax optimization across both business and personal filings. Executives can access concentrated stock diversification, executive compensation planning for stock options and RSUs, and estate and legacy planning coordinated with their legal team.

How portfolios are built

Platt Wealth Management's investment philosophy is grounded in discipline, research, and a long-term perspective. The firm designs custom portfolios based on each client's risk tolerance and time horizon, using disciplined, data-driven asset allocation matched to each client's situation. It holds no preference for any particular allocation, managing portfolios across the full spectrum from conservative to aggressive based solely on what fits each client's situation. Tax efficiency is built into every portfolio decision, from investment selection to withdrawal sequencing.

Who Platt serves

The firm serves retirees, families, young professionals, business owners, and executives. It is particularly well suited to high-earning professionals, including doctors, lawyers, entrepreneurs, and corporate executives, whose financial lives involve equity compensation, complex tax situations, business ownership, or retirement transitions. For business owners, Platt Wealth Management treats personal and business finances as a single, interconnected ecosystem, addressing both dimensions with a unified strategy.

Recognition

Platt Wealth Management holds a 5.0 rating across 22 Google reviews. Jeff Platt has been named to San Diego Magazine's Best Five Star Wealth Managers list for multiple years. The firm carries membership in NAPFA, the National Association of Personal Financial Advisors, the national standard-setting body for fee-only financial planning.

Platt Wealth Management is located at 3838 Camino del Rio North, Suite 365, in San Diego. The firm offers a complimentary consultation and a free portfolio review. Platt Wealth Management is built for business exits, complex executive compensation, and retirement plans that must perform across decades. Schedule a first conversation at 619-255-9554 or at plattwealthmanagement.com.