16th Annual San Diego Spirits Festival

The San Diego Spirits Festival returns for its 16th anniversary, bringing a weekend of coastal charm, craft cocktails, and world-class spirits to the iconic Museum of Contemporary Art San Diego in La Jolla (MCASD).

The one-of-a-kind celebration invites cocktail lovers, trendsetters, and industry pros to experience a bold mix of over 65-plus spirit brands, from luxury labels to artisanal small-batch distillers. Whether you’re a seasoned mixologist or a curious newcomer, the festival offers unlimited tastings, lively entertainment, and panoramic ocean views.

Beyond the Glass: Entertainment & Engagement – The San Diego Spirits Festival isn’t just about drinks—it’s about elevated experiences. This year’s entertainment lineup adds an exciting new dimension:

George Pajon from the Black-Eyed Peas will be performing live, joined by acclaimed singer-songwriter Andrew Cole, bringing amazing music and energy to the festival floor.

Expect a multi-sensory journey, including:
 Exceptional spirits and craft cocktails
 Immersive brand activations
 Eclectic entertainment
 Mouthwatering culinary delights.
 A mini bartender challenge, hosted by San Diego Chapter of the United States Bartenders’ Guild (USBG), compete for recognition as the 14th Annual San Diego Spirits Festival International Bottle Competition.
 Opportunities to connect with top industry professionals and tastemakers.

Since its debut in 2009, the San Diego Spirits Festival has earned accolades from Fodor’s Travel and Premier Traveler, as one of the top cocktail festivals in the country. This year’s edition builds on that legacy with more brands, bolder flavors, and unmatched ambiance.

Tickets are available for purchase on Eventbrite here.

The festival takes place from 2:00 to 6:00 p.m. on Saturday, Sept. 27, and from 1:00 to 5:00 p.m. on Sunday, Sept. 28. General admission tickets start at $85 (Saturday) and $75 (Sunday) and include unlimited cocktails. All attendees must be 21 years of age or older.

For more information about the festival, visit the website at www.sandiegospiritsfestival.com.