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Health & Fitness MARCH 16, 2023

I Tried Semaglutide Injections: Here’s What Happened

The process, side effects, cost and results of using the new FDA-approved weight loss drug

I Tried Semaglutide Injections: Here’s What Happened
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Editor’s Note: This article is not an endorsement of semaglutide (GLP-1) injections (such as Ozempic or Wegovy) and should not be taken as medical advice. Consult your healthcare provider or primary care physician before considering treatment. This is a personal account from a writer doing her own research into the topic. The writer is not a medical professional. 

First Appointment | Background Info | Treatment | Stopping Use | Final Thoughts | Cost


I first heard about this new FDA-approved weight loss wonder drug while scrolling through my social channels last year. Ozempic, Wegovy, GLP-1s, semaglutide—these names and terms were everywhere.

Images of celebrities such as Kim and Khloe Kardashian, Chelsea Handler, Rosie O’Donnell, Mindy Kaling, Elon Musk, and others were showing off incredibly slim frames almost overnight. Some began referring to their new looks as “heroin chic,” recalling images of stick-thin ‘90s models.

In June of 2021, the FDA approved Wegovy and Ozempic, a drug that mimics a hormone called semaglutide (GLP-1) that helps regulate appetite and food intake, as a weight loss tool for chronic weight management. When paired with a healthy diet and regular exercise, some studies have shown that participants can lose around 10%-15% of their weight, with other studies showing that in those who were overweight or obese, 5.9% total body weight loss at three months and 10.9% at six months was achieved.

Of course, there were also plenty of articles warning of the negative effects of Ozempic and the complications of going off Wegovy. There are also philosophical conversations regarding pharmaceutical use for weight management that have continued over the years—anyone remember the Fen-Phen days of the ‘90s?

As someone who comes from a family that struggles with diagnosed obesity, it piqued my interest immediately, though I had a lot of reservations. But being a journalist, I needed to try it firsthand before recommending it as a potential weight loss tool for my family.

A quick Google search brought me to iThriveMD, a clinic offering these injections to patients in Mission Valley. After doing some initial research, I scheduled a visit to meet with Dr. Thomas Macsay, a naturopathic doctor and the VP of clinical operations.

Though losing weight was a goal (10 to 12 pounds ideally), what I wanted to find out was whether its side effects would be harmful or difficult to endure before I took this new tool to my family.

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Inside the waiting room at iThriveMD where the clinic offers IV wellness therapies.

The First Appointment

Before the first injection, we chatted about my weight journey as well as my medical and social history (drinking, drugs, etc.) before drawing blood to send to the lab. This was to ensure that I met the medical requirements to take the semaglutide injections.

“Thyroid cancer and multiple endocrine neoplasia Type II are those Black Box warnings for semaglutide,” says Dr. Macsay. “If someone has a family history of it or history of thyroid cancer or those types of cancers, we will recommend against using semaglutide for weight loss, unless they’re working with an oncologist who clears them for therapy.”

As we spoke, he walked me through what happens in the body while taking these injections. Semaglutide (brand names Ozempic, Wegovy and Rybelsus) is an antidiabetic medication which has was developed by Novo Nordisk in 2012. It is used for the treatment of type 2 diabetes, as well as for long-term weight management for those struggling with obesity.

The injections are a natural-based peptide, a protein that occurs in our bodies, Dr. Macsay shared. It works by changing the way our bodies secrete insulin and glucagon—two hormones that work together to regulate blood sugar levels throughout the day.

“Insulin gets released when we put food in our body to drop all the nutrients and sugar into the body to store,” Macsay says. “So, what happens is it decreases insulin secretion, moderates nutrient absorption, and regulate storage of nutrients throughout the body. This is experienced as an overall slowing of the digestive system allowing for appetite suppression.”

Essentially, food moves out of our stomachs more slowly, making us feel full faster and stay full longer. It’ll also allow you to crave sugar less and break down our own internal sugar reserves first. “It’s pretty much … shifting our metabolism,” Dr. Macsay explains.

After a prick in my stomach, I was sent home with a second needle to inject myself the following week. I started off on a 0.25 mg dose for two weeks to get my body acclimated to the medicine.

Each syringe is filled with your designated dose and should be kept in the fridge until it’s ready to be used. Some patients choose to go in weekly to avoid having to prick themselves.

Background Info & Starting Weight

My baseline before going on the medication was “active but loves cheeseburgers.” I lift weight regularly, indoor rock-climb about once a week, and go on casual walks throughout the month. In the past, I’ve run marathons and kept up weekly mileage to stay fit.

But when it comes to nutrition, I crave all the bad-for-you foods, and because obesity runs in my family, I have to be careful about what I eat. The pounds come quickly and I have a propensity to overeat. Looking at me, though, no one would call me overweight or unhealthy, and I’m fully aware of that while writing this.

I’ve never desired to be model thin and being “healthy” can look different on every person—the scale and body measurements shouldn’t determine this.

During this experience, I chose not to workout (to eliminate another variable) and didn’t go on any type of diet. I ate what I wanted, for the most part, while still focusing on getting in some greens when I could. My starting weight was 142.4 pounds at 5’1”.

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Injections can be done via your stomach, glutes, or thighs. I found that doing so on my thigh produced less gastrointestinal side effects than via my stomach.

What Happened While Taking Semaglutide

Weeks 1-4

On the first day, I felt okay, but over the course of the next two weeks, I experienced every side effect possible: fatigue, bloating, diarrhea, stomach pains, and a lack of appetite. Eating was rough; I ate little to nothing because of all the issues my body was experiencing.

I ate for calorie intake rather than to enjoy my meals. The fatigue was intense. I could barely keep my eyes open during the day. It wasn’t until Day 20 that I saw a steady four-pound weight loss (the scale previously shifted up and down a few pounds until then).

“I’m experiencing crazy fatigue and feel nauseated all day long. I’m hungry, but I don’t want to eat,” I wrote in my journal after one month of injections, the last being at 1.00 mg.

Unlike what I had heard and read, my sugar cravings remained the same and sugary foods didn’t taste awful to me. Some have reported that they no longer craved their favorite foods and that their taste buds changed, creating a bitter or unpleasant flavor when eating previously desired fare. This was never the case for me—for better or for worse.

Weeks 5-8

During this time, I stuck to the 1.0 mg dose and the pounds began to drop quickly—I lost about 1 to 2 pounds a week. Most side effects eventually went away, though the fatigue was still present.

Daily life became easier and I was starting to fit into clothes better, even regaining some energy. Honestly, it felt good.

Weeks 9-12

Toward the end, I felt pretty regulated and saw the most weight loss by going up to a 1.5 mg dose. Overall, the side effects were uncomfortable but expected. Meaning, any time you do a “magic” or “fast” dieting method, you can assume you won’t feel your best. It’s not natural.

In speaking with a friend who shared her own weight loss struggles, our conversation surrounded semaglutide injections as a way to kickstart a diet while learning how to make lifestyle changes.

iThriveMD offers dietary counseling online to help patients learn what may be triggering your need to overeat, what sensitives you may have that cause bloating, and how to eat more mindfully. This kind of understanding of your body and its needs is essential to maintaining long-term weight loss, no matter how you initially shed pounds.

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Final results after 90 days. 

Stopping Injections

After stopping, I did eventually get my cravings back in full force, so without eating a balanced diet and incorporating some level of physical activity in my weeks, it could easily lead to weight gain. I’ve already gained back three pounds before enforcing healthier eating habits and hitting the weight room again.

Dr. Macsay’s patients never stop cold turkey. “Once someone has been on an elevated dose for a few months, we’re going to taper them down over a month to a low dose and then ideally keep them there for like a month or two,” he says.

He shares that, similar to going off a medication, tapering gives our bodies the time to readjust to stopping treatment. Additionally, your appetite will start to normalize in the days and weeks after. Slowing that quick return to your normal appetite is essential to keeping the weight off. This is similar to those following a calorie deficit diet before returning to a more moderate calorie intake.

By the time I finished my last injection over the course of three months, I was up to 1.50 mg (the highest approved by the FDA is 2.4 mgs). My final weight was 132.2. While my clothes fit better, not working out added to muscle loss along with fat (which wasn’t part of my goals).

Final Thoughts on Semaglutide Injections

In thinking about conversations with my family and friends about the drug, those dialogues will center around semaglutide injections as a tool to work toward a healthier lifestyle while outlining the sometimes-intense side effects. Its worth considering how far we’ve come from pharma trends of the past to now, and the steps we’ve made to help individuals manage weight.

I believe that nothing can ever really replace a balanced diet and physical activity. There’s also more involved in weight struggles, including past trauma, family history, access to healthy meals, medical issues, and more that need to be taken into account. It’s a complicated conversation, and for any weight loss questions, it’s best to do your research and speak with your physician about what’s best for your body and goals.

Paying for Semaglutide Injections

Without insurance, most semaglutide injections around the city will be generic brands manufactured in-house and not Ozempic or Wegovy, the brands tied to a supply shortage. Because, although there’s an industry for this drug to be used for weight management, we can’t forget that its primary function is to treat patients suffering with Type II diabetes.

“There isn’t a patent on the actual medications. So compounding pharmacies can buy all the ingredients and precursors from American-based FDA-registered companies and make it in a legit compounding pharmacy,” says Dr. Macsay. “And then all they have to do is mix it with, like with ours, we mix it with B12 because that makes it technically a new type of medication and the FDA doesn’t consider this as part of that semaglutide shortage.”

Currently, at iThriveMD, the cost of injections starts at $299 a month without insurance and increases at 1.5 mg. However, the clinic is working to stabilize the cost and offer the injections at the same price for all doses. Most are recommended 6-12 months of treatment to see results and your physician may suggest staying on a lower dose long-term to maintain weight loss.

Nicolle Monico is an award-winning writer and the director of creative projects, digital editor for San Diego Magazine with more than 19 years of experience in media including Outside Run, JustLuxe and The San Francisco Chronicle.

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Arts & Culture AUGUST 5, 2026

The Best of San Diego 2026: Readers’ Picks

From tacos to tailors and trainers to travel, these are the businesses, people, and places that earned San Diego readers' votes

The Best of San Diego 2026: Readers’ Picks
Photo Credit: Narrative Images

Beauty + Cosmetic

Brow Studio

Elicia Marie Beauty

Hair Removal Business (Non-Laser)

Brazilia Skin Care

Laser Hair Removal

San Diego Aesthetics and Med Spa

Lash + Brow Technician

Elicia Soltesz, Elicia Marie Beauty

Lash Studio

Cupid Complexion

Makeup Artist

Ashley Fierro, Ashley Fierro Makeup

Microblading Artist

Sunny Olais, Sunny Bee Brows

Microneedling

Michelle Langston, MSN, APRN, FNP-BC, HNB-BC, Starlite Aesthetics

Spa for Skin Care (Non–Med Spa)

Honest Skin

Spray Tan Artist

Alysa Espiritu, Afterglo Beauty Lounge

Spray Tan Studio

Afterglo Beauty Lounge

Waxer

Tracy McMaster, The Wax Lady

Cosmetic or Beauty Product: San Diego–Based

KOA+ROY

Barber

Ronnie Page, Gold Comb Barbershop North Park

Barbershop

Hillside Barber

Courtesy of The Blow Dry Lounge

Blow Dry Bar

The Blow Dry Lounge

Colorist (Balayage)

Mariela Urbina, Rinse Salon

Colorist (Highlights)

Ryleigh Hunter, Headbang Salon

Colorist (Single-Process)

Mariela Urbina, Rinse Salon

Hair Extensions

The Hair Extension Bar

Hair Salon

Pixiedot Salon

Hair Stylist

Ann Teresa Degischer, Maen the Salon

Keratin or Smoothing Treatment Specialist

Lindsay Axelrod, Pixiedot Salon

Scalp Treatment Specialist

Cheng Tan, Koda Salon

Manicurist

Moni, Clawed Up by Moni

Nail Salon

Lulu Nails

Pedicurist

Zoe Walter, Pure Nailz

Piercing Studio

Enigma

Tattoo Artist

Lauren Skinker, Lucky Cat Tattoo

Tattoo Studio

Lucky Cat Tattoo

Courtesy of SUVA Fitness

Fitness

5K Run

Father Joe’s Villages Turkey Trot

Aerial Fitness Studio

Aerial Revolution

Barre Studio

barre3

Best New Class/Program, Opened 2025

SUVA Fitness

Best New Fitness Studio, Opened 2025

Sculpted. A Lagree Studio

Body Sculpting Studio

Move Madly

Boutique Gym

MK Fitness

Boxing Studio

City Boxing

Climbing Gym (Indoor Rock Climbing)

Mesa Rim Climbing

CrossFit Studio

Invictus Fitness

Dance Studio

Madhouse Dance

Fitness Bootcamp

The Camp Transformation Center, West Chula Vista

Fun Run

San Diego Santa Run

Golf Clinic

Singing Hills Golf Club at Sycuan

Half Marathon

Carlsbad Half Marathon

HIIT Studio

Orangetheory Fitness

Kickboxing Studio

9Round Kickboxing Fitness

Lagree Studio

Rise Lagree Studio

Courtesy of Rock ‘n’ Roll San Diego

Marathon

Rock ‘n’ Roll San Diego

Martial Arts Studio (Including Jiu-Jitsu, Judo, Karate, Krav Maga, and MMA)

Legacy San Diego

Personal Trainer

Camila Casanueva, The Yard Gym

Pickleball Courts

Barnes Tennis Center

Pickleball Lessons

The Hub Pickleball Club

Pilates Studio

SaltVault

Pole Fitness Studio

The Dollhouse Fitness

Spin Studio

Activate House

Surf Lessons

Little Groms Surf Camp

Tennis Club

Balboa Tennis Club

Tennis Courts

La Jolla Beach & Tennis Club

Tennis Lessons

Mission Hills Tennis

Traditional Gym/Fitness Center

Fit Athletic Club

Triathlon

San Diego Triathlon Series

Yoga Studio

Yoga Box

Photo Credit: James Tran

Food + Drink

Açaí Bowl

everbowl

Bagel

Big City Bagels

Bakery

Valerio’s Bakeshop

Bar

Happy Medium

Bartender

Austin Harrington, Captain’s Quarters

Best Local Alt-Drink, Alcoholic

Bivouac Ciderworks, Savoy Dry Apple Cider

Best New Bar Opened 2025

Kiku Room

Best New Brewery Opened 2025

Good Pressure Brewing Company

Birria

Birria El Rey

Bloody Mary

Waterfront Grill

Bread

Izola

Brewery

Harland Brewing Company

Burrito

The Taco Stand

Canned Cocktails

Cutwater

Caterer

Snake Oil Cocktail Company

Cheese Shop

Venissimo Cheese

Chips & Salsa

La Puerta

Chocolate Shop

San Diego Chocolate Co.

Coffee Beans/Roaster

Bird Rock Coffee Roasters

Craft Cocktails

Happy Medium

Distillery

Cutwater

Dive Bar

Aero Club

Donuts

Nomad Donuts

Farmers Market

Little Italy Mercato

Farmers Market Food Vendor

Flavors of East Africa

Fish Market

Tunaville Market and Grocery

Fish Taco

Oscars Mexican Seafood

Food Truck

Shawarma Guys

Fries

The Crack Shack

Gourmet Grocery Store

Lazy Acres

Happy Hour

La Puerta

Ice Cream/Gelato

Stella Jean’s

Juice Bar

Señor Mangos

Kombucha

Juneshine

Liquor Store

Old Town Liquor

Local Agave Spirits (Tequila/Mezcal)

Bebemos

Local Beer

Pure Project

Courtesy of Seven Caves Distillery

Local Gin

Seven Caves Distillery

Local Vodka

619 Spirits North Park

Local Whiskey

Skrewball Whiskey

Local Wine

Bernardo Winery

Margarita

Cantina Mayahuel

Martini

Turf Supper Club

Mocktails

Juniper and Ivy

Negroni

Sonny’s Pizza

Old Fashioned

Cowboy Star

Pasta

Pazza Market & Cucina

Phở

Phở Ca Dao

Pizza

Tribute Pizza

Pop Up

Mon Chourie

Produce Market

Specialty Produce

Romantic Bar

Starlite

Rooftop Bar

Communion

Sandwich

Big Jim’s Roast Beef

Smoothies

Señor Mangos

Sommelier

Missi Burns, Et Voila

Speakeasy

Raised by Wolves

Specialty Food Store

The Wise Ox

Sports Bar

Fairplay

Taco

Tacos El Gordo

Taproom/Tasting Room

Pure Project

Tequila/Mezcal Bar

Cantina Mayahuel

Whiskey Bar

Seven Grand

Wine Bar

Finca

Wine Store

Vino Carta

Winery

Gianni Buonomo Vintners

Wings

OB Noodle House

Courtesy of Four Moons Spa

Health + Wellness

Aesthetics + Med Spas: Aesthetician for Facials/Peels/Non-Medical Skincare

Cara Paymaster, CARA Studios

Aesthetics + Med Spas: CoolSculpting/Body Contouring Clinic

Cosmetic Laser Dermatology

Aesthetics + Med Spas: Hormone Therapy/Anti-Aging Clinic

Prospera Internal Medicine and Aesthetics

Aesthetics + Med Spas: IV Therapy/Hydration Lounge

San Diego Aesthetics and Med Spa

Everything SD JULY 31, 2026

The Best of San Diego 2026: Health & Outdoors

From getting your sweat on at hip-hop class to celebrating with a zero-proof cocktail, here are San Diego's top fitness and wellness spots

The Best of San Diego 2026: Health & Outdoors
Photo Credit: Brett Butterstein

Best We Named It What for Why Oh Dear

Cush-pii

For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.

Courtesy of Culture Shock San Diego

Best Pop and Lock Spot

Culture Shock

In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.

Best Way to Sweat on a Lava Lamp

Yoga Box

In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.

Courtesy of Fit Athletic Club

Best Leg Day Turned Social Hour

Fit Mission Beach

A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.

Best Place to Learn What a Vagus Is

Breathe Degrees

The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.

Photo Credit: Shot On Us

Best Pilates Studio for People With Tiny Roommates

Soul Pilates and Care

Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.

Best Million-Dollar Massage

Spa at The Del

The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.

Best Cheers Without Beers

Good News Bar

As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.

Everything SD JULY 22, 2026

There’s a New SPF for Men Called 4-Skin (Yes, Really!)

Why a well-known San Diego restaurateur launched a skincare brand with a name you can’t unhear

There’s a New SPF for Men Called 4-Skin (Yes, Really!)
Courtesy of 4-Skin

In Mexico for a wedding, a friend got a tourist-level sunburn. One of San Diego’s top restaurateurs—Arturo Kassel, founder of Catania and Gravity Heights—was on hand. He made a joke about how basic sunscreen literacy seems to be a male-pattern blindness.

“I said, ‘You know what? I’m going to start a men’s sunscreen brand, and I’m going to call it 4-Skin—because men are dicks and they need to cover up,’” he explains. “We spent the whole weekend thinking of puns and innuendos for this hypothetical brand we were never actually going to launch.”

The joke refused to die. Days later, one of the Mexico-wedding friends—a top marketer in the city—called Kassel and said the highly intentional dude humor might have a couple top notes of genius. So Kassel did a little digging into men and very basic skincare/sunscreen usage. Turns out, 1 in 29 are at risk of developing melanoma compared to 1 in 40 women.

“I was shocked to learn that only about one in 10 men actively use sunscreen, and that’s at the beach, on the golf course, or at the pool, when you’re going to get fried,” he says. “Daily use is essentially nonexistent.” During the process, Kassel became part of the story.

“My dermatologist called and told me I had basal cell carcinoma,” he says. “At that point, it went from being a business to a very personal mission. I became determined to move the needle when it comes to men’s apathy toward sunscreen.” And so—hundreds of hours later, including a still-going crash course on launching a CPG brand—a local restaurateur launched a jarringly named sunscreen and moisturizer for men. Broad spectrum, high-quality, SPF 50, lightweight, goes on clear, all the things. The daily-use morning routine version is called Morning Rub. Of course it is.

Kassel reached out to his friend Troy Johnson—San Diego Magazine co-owner and co-founder of Here We Are Studios,—to collaborate on creating two commercials for the brand. They launched July weekend. Friends went down to the beach to talk to strangers about their 4-Skin. Awkward, funny, and if all goes to plan: making men rethink their relationship to the blazing ouchie star in the sky. 

“4-Skin is funny as a brand, but there’s nothing funny about skin cancer,” says Kassel. “That’s the one-two punch: we got your attention, maybe we made you laugh. And now we can tell you something that might extend your life.”

For this special-edition podcast from Here We Are Studios, Troy and Arturo sit down and tell the entire story of how a joke became a brand with a serious mission.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Photo Credit: Matt Furman

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Photo Credit: Matt Furman

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Photo Credit: Matt Furman

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Photo Credit: Matt Furman

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Photo Credit: Matt Furman
Photo Credit: Matt Furman

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Photo Credit: Matt Furman

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Everything SD JULY 17, 2026

10 Local Skincare Products We’re Loving Right Now

For a city that lives outdoors, these hometown makers understand exactly what your complexion is up against

10 Local Skincare Products We’re Loving Right Now
Courtesy of Saffron & Sage

San Diego has always worshipped at the altar of good skin. Equal parts surf town, biotech hub, and wellness capital, it’s a city where lunch breaks become beach walks and sunscreen sits beside car keys by the front door. The products that get used here earn their place. With 266 sunny days a year and one of the highest rates of skin cancer in the country, we take skincare seriously. Dr. Bronner’s has been making soap in North County since the 1960s. Sun Bum was born in Encinitas and is now on shelves in over 70 countries. The tradition runs deep.

The best skincare routine for sun protection according to dermatologists featuring someone putting on sunscreen

“Living in San Diego means your skin is exposed to sun almost every day of the year,” says Sue Zhang, M.D., a San Diego physician specializing in aesthetic medicine. “The products that tend to succeed here are the ones that can keep up with daily life, UV exposure, sweat, and movement, while still supporting long-term skin health.”

From a mineral powder that solves the sunscreen-over-makeup problem to an acorn oil serum rooted in Indigenous plant medicine, the local San Diego shelf is more diverse, and comprehensive, than most of us realize.

Courtesy of Kopari

Kopari

Sun Shield Body Glow SPF

A hydrating gel-oil hybrid that applies like a body treatment and leaves skin with a sheen that reads as healthy rather than oily. La Jolla–founded Kopari built its reputation on cold-pressed coconut oil sourced from family farms in the Philippines, and the Sun Shield Body Glow SPF is exactly that in summer form: coverage that doubles as skincare.

4-Skin

Morning Rub

The name is intentional. The founder got a basal cell carcinoma diagnosis that his dermatologist caught—she’s now his business partner. The question he couldn’t shake was why the skincare industry hadn’t yet figured out how to talk to men, and 4-Skin is the answer: a premium sunscreen and skincare line built around the kind of blunt, self-aware humor that gets guys to pay attention. Men’s skincare has needed this for a long time, and the formulas are serious enough to deliver.

Courtesy of Coola

Coola

Classic Face Sunscreen SPF 50

Carlsbad-based Coola was formulating organic SPF before “clean sunscreen” was a marketing category, and the Classic Face Sunscreen is the brand’s thesis: protection that disappears into skin and layers cleanly under makeup. Sheer and lightly hydrating, it makes sunscreen easy to reapply before an afternoon walk at Torrey Pines.

Saffron and Sage

Glow Finishing Oil

Squalane, argan, jojoba, and CoQ10: a short ingredient list that does a lot. The Glow Finishing Oil from Mission Hills wellness sanctuary Saffron and Sage is plant-based, scientifically grounded, and formulated to absorb rather than sit on the skin. The brand started as an integrative health practice where acupuncture, naturopathic care, and functional medicine share a roof, and the skincare line runs on the same philosophy.

Courtesy of Alastin

Alastin

Restorative Skin Complex with TriHex+

The Restorative Skin Complex is powered by TriHex+, a patented peptide blend developed by Carlsbad-based Alastin’s team of SkinMedica veterans. It promises to clear out damaged collagen and elastin while supporting new production, the kind of gradual improvement that makes a product hard to quit.

Courtesy of Dehiya Beauty

Dehiya Beauty

Alia Jouj Liquid Argan Beldi Cleanser

Beldi is a multi-functional cleansing tradition rooted in Moroccan hammam culture, dating back over 12 centuries. Alia Jouj is the brand’s flagship product, and San Diego–based founder Dr. Mia Chae Reddy built a brand around it. Alia Jouj uses 100 percent organic, cold-pressed argan oil and the same ancient saponification method to produce a honey-thick liquid cleanser that softens skin without stripping it.

Courtesy of N8iV Beauty

N8iV Beauty

Móyla Moon Polish

Acorn oil has been used by California’s Indigenous communities as plant medicine for generations. Ruth-Ann Thorn, an enrolled member of the Rincon Band of Luiseño Indians, built N8iV around it as the first Native American–owned skincare brand to reach the national mainstream. The Móyla Moon Polish, named for the Luiseño word for moon, is an exfoliant centered on acorn oil Thorn gathers herself each year from the La Jolla reservation. Find it at the Gaslamp Quarter store Thorn owns at the historic Yuma Building.

Courtesy of Colorescience

Colorescience

Sunforgettable Total Protection Brush-On Shield SPF 50

This product solved the reapplication problem. As a brush applicator, this mineral SPF goes over makeup without disturbing it, which is why it has been on derm-office retail shelves in Carlsbad and beyond for over two decades. The tinted version doubles as foundation.

Courtesy of Tubby Todd

Tubby Todd

All Over Ointment

This steroid-free, petroleum-free eczema treatment was built specifically for babies and toddlers (although grown-ups can use it, too). It’s centered on FDA-approved 1 percent colloidal oatmeal with a base of sunflower seed oil, beeswax, and jojoba. The “linoleic-acid-rich sunflower oil is helpful for atopic, eczema-prone skin that is often deficient in that fatty acid,” says Dr. Zhang. Gentle enough for newborns, safe for daily use, and tested by both pediatricians and dermatologists.

Korej

The Mandelic Night Serum

The Mandelic Night Serum pairs mandelic acid, an AHA derived from almonds and gentler than glycolic acid on sensitive skin, with lactic acid, niacinamide, and urea to brighten, smooth texture, and reduce breakouts overnight. Fragrance-free, vegan, cruelty-free. The brand name is the initials of the founder’s five daughters, pronounced like courage. Dr. Zhang also says she “really value[s] [the founder’s] mission to create pregnancy-safe skincare products that are both effective and wallet-friendly.”

Ingrid Yang

About Ingrid Yang

Ingrid Yang, M.D., J.D. is a hospital-based physician in San Diego, CA, certified yoga therapist, and longevity specialist. She loves *double hearts* San Diego and spends her days helping people fully engage in long, healthy lives through evidence-based lifestyle medicine. Her books include Adaptive Yoga, Zen Mindfulness, and Hatha Yoga Asanas. When she’s not leading international wellness retreats, she is chasing sunsets, handstanding in nature, or geeking out over mitochondria.

Everything SD JUNE 25, 2026

The Breakout Idea: Gameday Men’s Health

The Carlsbad-based concept has exploded nationally by turning men’s health clinics into man caves

The Breakout Idea: Gameday Men’s Health
Collage by Casiel Sanchez

Rub some dirt on it. Walk it off. Be a man. The tropes and reasons for men ignoring their health and doing preventive care are many, reinforced by action heroes and generational norms. As a result, compared to American women, American men live an average of five years less, seek healthcare treatment half as often, and die by suicide nearly four times more often.

Many national campaigns have tried to change this. This year’s “Relax Your Tight End” ad from Novartis during the Super Bowl—in which NFL legends advocated for early prostate cancer screenings—was a high-profile example. Meanwhile, in San Diego, Evan Miller seems to have figured it out.

Miller founded Gameday Men’s Health in 2018 as a small clinic in Carlsbad. The idea was to create a space men would actually want to spend time in. So he built Gameday to feel more like a sports bar or a man cave—snacks, sports on oversized, high-def flat screens in the waiting room. He personalized the care for each client, made the experience more casual, and, above all, efficient. If the wait for payoff is too long, Miller says, men won’t show up for their health.

“We need to feel better quick,” he says. “So that’s where the real hook with Gameday is: It’s fast; it works quick.”

The idea has worked. Big time.

Gameday now has 430 locations spread across 46 US states and parts of Canada, with hundreds more set to open over the next three years.

Prior to Gameday, Miller—who has a Ph.D. in clinical psychology—ran Akua Mind Body, an addiction treatment center in Newport Beach. After selling the center, Miller says he searched for a new way to help his community.

He drew from his behavioral health training and dispiriting past experiences with “sketchy” men’s clinics, albeit with a slightly different concept at first.

Courtesy of Gameday Men’s Health

“My original idea for Gameday, funny enough, was men’s group therapy,” Miller says. “I wanted to put it in this ‘man cave’ environment because I knew guys wouldn’t show up otherwise.”

Initially envisioned as safe spaces to encourage men to open up emotionally, Miller pivoted to a more clinical approach with an athletic design that personally appealed to him. Soon, it evolved into a one-stop shop of compounded medication treatments for weight loss plans, hair loss treatments, anti-aging injections, sexual wellness strategies, and testosterone replacement therapy. The hotly debated trend of peptides—mini amino acid proteins that the FDA has yet to approve—has become a popular feature.

New patients undergo in-clinic assessments for testosterone and prostate levels with the goal of producing test results in just a quarter of an hour. “Our philosophy with our treatments is we only do what the research supports,” Miller says.

An Orange County native, Miller found Carlsbad to be a natural headquarters. He found a much bigger market in coastal North County of men seeking a boost—both in their marriages and their overall livelihoods. The pandemic proved to be a watershed moment, with front-yard gyms and outdoor, highly visible exercise sparking a wave of self-care. According to Cleveland Clinic, after the pandemic, about 20 percent of men started to exercise more and eat healthier, with a quarter of men reporting they scheduled more sleep and spent more time with family.

“When Covid happened, [suddenly] everyone looked in the mirror and was like, ‘I need to take care of my health; I have to do everything possible to get in shape,’” Miller says.

Two years after Gameday first began, Miller opened a second clinic in Temecula, followed by locations in Laguna Beach and Newport. Demand kept coming, so they started franchising in 2023. They sold 1,000 licenses in the first year. By 2025, they had over 400 clinics across the country.

When asked about the rapid growth, Miller cites the feedback he received along the way: “People were so excited about men’s health, cash-pay medicine, and not having to wait for insurance. They understood the model. It was for guys; it felt like ESPN meets healthcare.”

Now Miller says Gameday is starting to map out a global expansion—to Europe, Latin America, and the Middle East. Since the company first cultivated a following, Miller says there have been persistent questions about whether Gameday would ever expand its focus to include women. Their answer: Her Way.

“We only offer a very narrow menu, almost like In-N-Out Burger, because we stay in our lane, we do it really, really well, and we gain trust that way,” Miller says. “So we created the Her Way model to do the same thing for women [that] we’ve done with men.”

Her Way Health & Hormones launched in 2024 in clinics with more neutral and calming décor. With locations in Carlsbad and Mission Valley, it will officially start franchising this summer. Miller seems incapable of thinking small and expects around 1,000 Her Way locations to open nationwide within a few years.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Partner Content AUGUST 6, 2026

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery

Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery
Sam Sulek, co-owner of NewBioRX | Courtesy of NewBioRX

From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.

While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.

The Growing Importance of Biotechnology

In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.

Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.

This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.

The Hidden Infrastructure Behind Discovery

Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.

Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.

When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.

Why Discovery Depends on More Than Researchers Alone

As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.

Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.

As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.

Why Science Is Reaching Wider Audiences

One of the most notable developments in recent years has been the growing public fascination with science and human biology.

Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.

The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.

One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.

As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.

As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.

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