The November Project began in Boston as an experiment to get people moving during the winter months. Since its inception in November 2011 (hence the name), the grassroots workout has expanded to 15 cities. The San Diego branch, or “tribe,” launched last October with just five attendees. Now, about 40 to 50 mostly twenty-somethings show up every Wednesday at 6:30 a.m. at Kate Sessions Park in Pacific Beach. Creating the free workouts—which typically include running, planks, squats, etc.—are Lauren Padula, Jessica Craik, and Ashleigh Voychick, former college roommates. Their goal is to get people out of their treadmill funks and back to interacting with others (Warning: There will be hugs from strangers).
A Rare Look Inside Callaway Golf’s San Diego Test Center
The Ely Callaway Performance Center is where tour-level fittings, cutting-edge technology, and golf equipment you can’t buy yet all come together
Courtesy of Ely Callaway Performance Center
By Tina Mickelson
“Come test something.”
Those are quite possibly my three favorite words in the English language—all due respect to “I love you” or the highly underrated “you were right.”
I’ve been a PGA Golf Professional since 1994, and yes, full bias disclosure, a Callaway Golf Ambassador for 18 years. One of the bonuses that comes with that combo is access to the Ely Callaway Performance Center—a place so exclusive it gives “velvet rope” vibes.
Originally opened in 2006 as a highly functional (yet not exactly breathtaking) test facility, the ECPC got a serious glow-up in 2018 when Gil Hanse (along with partner Geoff Shackelford) turned it into what can only be described as a fully engineered golf playground. Hanse is no stranger to golf course renovations. In 2024, he completed an extensive redesign of the Omni La Costa North Course in Carlsbad, so it could host the NCAA Division 1 Golf Championships. He also worked on acclaimed courses like Winged Foot, Merion Golf Club, and Oakmont Country Club.
In just two months, it went from a standard test center and R&D lab to a fully dialed-in golf playground.
Courtesy of Ely Callaway Performance Center
What was once purely practical is now intentionally designed to be both precise and inspiring. The targets are staggered with purpose—forcing creative shot-making while also calling you out on your actual distances (no more “that’s my 150-yard club … ish”).
Add a massive hitting area, bunkers and greens that mimic real on-course conditions, a “Himalayas” putting green (named for its roller-coaster undulations), an upgraded indoor putting lab, and a 120-decibel sound system blasting a very golf-appropriate playlist, and suddenly it’s a rare blend of high-performance testing facility and “don’t mind if I stay here all day” energy. Since this isn’t exactly open to the public, SDM asked me to take you behind the curtain.
As the iron gates part, it feels less like arriving at a practice facility and more like being granted backstage access at a rock concert—if the bandmembers were made entirely of launch monitors and perfectly manicured turf.
There are no mats. No guessing. No “I think that one felt good?” Just conditions that mirror exactly what tour players see in competition. Because when you’re testing equipment at this level, accuracy isn’t a bonus—it’s the whole point.
Even the sand matters. Different textures. Different densities. Because bunkers have personalities, too, and they are often unfriendly. And the golf balls? Brand. New. Not the usual “these have seen some things” range balls. New balls mean consistent spin, truer trajectory, and no surprises. The older a golf ball gets—and the more it’s been baked in the sun, scuffed, or generally lived a full and complicated life—the less reliable it becomes. Think of it like this: fresh ball, predictable performance; old range ball, slight chaos with a side of mystery.
I’m escorted to my personal hitting bay—basically a pop-up shaded oasis stocked with enough equipment to make a gear junkie weak in the knees. Shafts in every weight and profile imaginable. Heads lined up like they’re waiting to be drafted by their favorite team.
Courtesy of Ely Callaway Performance Center
Toptracer technology was patiently waiting to track every one of my swings, each shot instantly delivering ball speed, launch, spin, carry distance, and dispersion (a polite way of saying consistency, or lack thereof), so there’s no guessing—just data telling the truth, whether I like it or not.
We start with irons. Different heads, different feels, different results. When I miss a shot, the ball tends to leak right, so we check lie angle. A quick adjustment—2 degrees upright—and suddenly the clubface is consistently square at impact like it remembered its job. Effort level: down. Ball flight: improved. Confidence: creeping back.
Next we look at the different shaft options—because nothing says “fun afternoon” like realizing a higher kick point can change your entire golf identity. Shaft flex (how much the shaft bends during your swing) helps determine whether you get more height and distance or more control, while kick point (where the shaft bends the most) influences your ball flight—lower kick point for higher launch, higher kick point for a flatter, more penetrating shot. In other words, one small tweak and suddenly you’re hitting shots you’d normally only describe later, slightly exaggerated, over a glass of wine.
Then we move through the bag: hybrids, fairway woods, drivers, wedges. It’s a full rotation of “try this,” “now try this,” and “okay wait … THAT one.”
And yes—the new Quantum driver and fairway woods made an appearance. Without getting too deep in the weeds, they’re faster, more forgiving, and smarter (thanks to AI face mapping) than previous models. Translation: Even your mishits are now slightly less embarrassing. And they were not the only things getting tested. My patience was under attack because the driver and woods would not be available to the public for a good three months.
Courtesy of Ely Callaway Performance Center
Watching the fitting team work is like watching a Formula 1 pit crew. Clubs are swapped in seconds. Shafts tightened, adjusted, replaced. One minute you’re swinging something that seems “fine,” and the next, you’re holding a club that feels like it is a part of your DNA.
Then there’s the putter fitting. Drivers are physics. Putters are therapy. Inside the putting lab, sensors track everything—tempo, face angle, path—things you didn’t even know could be measured. Within minutes, my data politely informs me that my putter face is slightly closed at impact. Not shocking, but also not ideal.
A few quick adjustments—different head (with a bit more weight at the toe to discourage the face swinging closed at impact), shorter shaft (so I feel more over the ball, which helps my eyeline)—and suddenly the ball starts rolling exactly where I’m aimed.
Same stroke. Same golfer. Completely different outcome. If only the rest of life worked like that.
And then there’s the part that feels slightly classified. The ECPC isn’t “just” a performance center—it’s also where future equipment lives before the public even knows it exists. I’ve been there when certain clubs were basically under surveillance. Not “don’t touch,” but more “please keep phones in your pocket.”
It’s golf’s version of Area 51. Except instead of aliens, it’s drivers that won’t hit shelves for another year—and like I mentioned, waiting is not my strong suit.
Getting to test the newest equipment isn’t just a perk—it’s part of the job. It’s what allows me to stand in front of students and say, “I’ve tried it. I know what works and what doesn’t. And more importantly, I know why.” And if I happen to sprint to my car every time the phone rings and someone says, “Come test something” … well, that’s just professional courtesy.
Callaway isn’t the only place to get your swing analyzed and clubs fitted. You can stroll into big retail spots like The Golf Mart or Golf Galaxy, book a next-level session at a dedicated studio like Club Champion or True Spec Golf, test brand-specific gear at various manufacturing companies (many located in Carlsbad), or even combine a lesson and a fitting at GOLFTEC. And let’s not forget your local golf course, where fittings happen on actual turf, on a driving range you have some history with—many times with the golf professional who is familiar with your swing so they can give you valuable input. With this many options, there’s really no excuse, other than pride, to keep blaming your clubs.
For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.
Courtesy of Culture Shock San Diego
Best Pop and Lock Spot
Culture Shock
In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.
In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.
Courtesy of Fit Athletic Club
Best Leg Day Turned Social Hour
Fit Mission Beach
A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.
Best Place to Learn What a Vagus Is
Breathe Degrees
The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.
Photo Credit: Shot On Us
Best Pilates Studio for People With Tiny Roommates
Soul Pilates and Care
Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.
The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.
Best Cheers Without Beers
Good News Bar
As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.
Rub some dirt on it. Walk it off. Be a man. The tropes and reasons for men ignoring their health and doing preventive care are many, reinforced by action heroes and generational norms. As a result, compared to American women, American men live an average of five years less, seek healthcare treatment half as often, and die by suicide nearly four times more often.
Many national campaigns have tried to change this. This year’s “Relax Your Tight End” ad from Novartis during the Super Bowl—in which NFL legends advocated for early prostate cancer screenings—was a high-profile example. Meanwhile, in San Diego, Evan Miller seems to have figured it out.
Miller founded Gameday Men’s Health in 2018 as a small clinic in Carlsbad. The idea was to create a space men would actually want to spend time in. So he built Gameday to feel more like a sports bar or a man cave—snacks, sports on oversized, high-def flat screens in the waiting room. He personalized the care for each client, made the experience more casual, and, above all, efficient. If the wait for payoff is too long, Miller says, men won’t show up for their health.
“We need to feel better quick,” he says. “So that’s where the real hook with Gameday is: It’s fast; it works quick.”
The idea has worked. Big time.
Gameday now has 430 locations spread across 46 US states and parts of Canada, with hundreds more set to open over the next three years.
Prior to Gameday, Miller—who has a Ph.D. in clinical psychology—ran Akua Mind Body, an addiction treatment center in Newport Beach. After selling the center, Miller says he searched for a new way to help his community.
He drew from his behavioral health training and dispiriting past experiences with “sketchy” men’s clinics, albeit with a slightly different concept at first.
Courtesy of Gameday Men’s Health
“My original idea for Gameday, funny enough, was men’s group therapy,” Miller says. “I wanted to put it in this ‘man cave’ environment because I knew guys wouldn’t show up otherwise.”
Initially envisioned as safe spaces to encourage men to open up emotionally, Miller pivoted to a more clinical approach with an athletic design that personally appealed to him. Soon, it evolved into a one-stop shop of compounded medication treatments for weight loss plans, hair loss treatments, anti-aging injections, sexual wellness strategies, and testosterone replacement therapy. The hotly debated trend of peptides—mini amino acid proteins that the FDA has yet to approve—has become a popular feature.
New patients undergo in-clinic assessments for testosterone and prostate levels with the goal of producing test results in just a quarter of an hour. “Our philosophy with our treatments is we only do what the research supports,” Miller says.
An Orange County native, Miller found Carlsbad to be a natural headquarters. He found a much bigger market in coastal North County of men seeking a boost—both in their marriages and their overall livelihoods. The pandemic proved to be a watershed moment, with front-yard gyms and outdoor, highly visible exercise sparking a wave of self-care. According to Cleveland Clinic, after the pandemic, about 20 percent of men started to exercise more and eat healthier, with a quarter of men reporting they scheduled more sleep and spent more time with family.
“When Covid happened, [suddenly] everyone looked in the mirror and was like, ‘I need to take care of my health; I have to do everything possible to get in shape,’” Miller says.
Two years after Gameday first began, Miller opened a second clinic in Temecula, followed by locations in Laguna Beach and Newport. Demand kept coming, so they started franchising in 2023. They sold 1,000 licenses in the first year. By 2025, they had over 400 clinics across the country.
When asked about the rapid growth, Miller cites the feedback he received along the way: “People were so excited about men’s health, cash-pay medicine, and not having to wait for insurance. They understood the model. It was for guys; it felt like ESPN meets healthcare.”
Now Miller says Gameday is starting to map out a global expansion—to Europe, Latin America, and the Middle East. Since the company first cultivated a following, Miller says there have been persistent questions about whether Gameday would ever expand its focus to include women. Their answer: Her Way.
“We only offer a very narrow menu, almost like In-N-Out Burger, because we stay in our lane, we do it really, really well, and we gain trust that way,” Miller says. “So we created the Her Way model to do the same thing for women [that] we’ve done with men.”
Her Way Health & Hormones launched in 2024 in clinics with more neutral and calming décor. With locations in Carlsbad and Mission Valley, it will officially start franchising this summer. Miller seems incapable of thinking small and expects around 1,000 Her Way locations to open nationwide within a few years.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.
Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.
Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.
Courtesy of Avant Restaurant
Rancho Bernardo Restaurants, Bars, and Coffee Shops
Avant
Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.
Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.
13330 Paseo Del Verano Norte
Bushfire Kitchen
Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.
11962 Bernardo Plaza Drive, Suite 110
The Cork & Craft
Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.
16990 Via Tazon
Courtesy of Carvers Steaks & Chops
Carvers Steaks & Chops
You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.
1940 Bernardo Plaza Drive
Burma Place
This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.
16719 Bernardo Center Drive, Suite A
Phở Ca Dao
Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.
11808 Rancho Bernardo Road, Suite 100
The Kebab Shop
It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.
11980 Bernardo Plaza Drive
Casa Lahori
Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.
11975 Bernardo Plaza Drive
Kangnam Korean BBQ
Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.
11828 Rancho Bernardo Road, Suite 117–119
Courtesy of Curry & More Indian Bistro
Curry & More Indian Bistro
Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
At the top of a golf swing, the world settles into a hush. Anyone within 50 yards kindly shuts up in reverence. Steady heartbeats tuck inside the sound of the wind. Time stands still.
Or—panic sets in, a thousand warnings from coaches and YouTube tutorials prattle through your brainpan. You wonder if a good walk prepares to be ruined.
On descent, the club rearranges air particles as it slices on a perfect or unwise line toward an earth so green, it seems like AI. The iron face meets the ball, and the satisfying or unsettling thwack echoes across the fairway like a nonviolent gunshot or a cry for help. Breath catches, curse words load in the prefrontal cortex. Eyes squint to follow the hard-to-see projectile zip majestically through the air or bounce lamely along the ground like a failed hurdler.
Sometimes it goes a couple hundred yards in the right direction, other times a couple yards into uncaring swamps. Golf’s beautiful and hard as hell.
Mindfulness and stillness reign over speed and might—which goes against most basal American instincts regarding sport. Its quiet, serene mocking of our human abilities is what brings so many of us to the life-long process of sharpening the skill. Because who hasn’t stared at the most beautiful parks and lawns in the world and said, “How can I turn this into a game and win it?”
Luckily, San Diego has an abundance of courses to improve and curate self-doubt. The county is home to over 70 courses that attract the top golfers in the country. Some of the biggest names in the sport—Callaway, TaylorMade, Cobra, Titleist, Odyssey, Honma—are based here. Perfect weather never hurts. But San Diego golf courses also promise a smorgasbord of terrains: rocky canyons, hot deserts, and lush greens overlooking the expanse of the Pacific Ocean.
If you could take the 1,300-ish holes around San Diego and pick the very best ones to create your ultimate course, which would they be? We asked some of the top golf pros in the county to do just that. The result? San Diego’s Dream 18. Think fantasy football but for golf.
Just like any great course, our Dream 18 includes four par 3s, 10 par 4s, and four par 5s—everything from tricky dog legs and psychological tee shots to just pretty, pretty views. Once we had our list, we either asked the head golf pro what makes a hole so special, or other pros spoke on its behalf. Go ahead, tell us what we missed.
“One of the most iconic par 3s on the West Coast. The cliffside setting above the Pacific and the constant ocean breeze make it both beautiful and demanding.”
—Anthony Valverde, Director of Golf, The Crosby Club atRancho Santa Fe
“It’s a downhill par 3 over water with a great view from the tee down to the green. It’s surrounded by bunkers as well, so it almost feels like an island green even though it’s not. What’s really cool is once you drive to the next hole, if you look back on No. 14, it’s a great view as well. One of the signature holes [at Santaluz].”
“Hole 15 is widely considered one of the best and most memorable holes on the course. At about 250 yards, it’s a long downhill with multiple tiers and panoramic views into the valley. It looks intimidating at first, but there are lots of recovery contours and the green is fairly large.”
“While it’s beautiful with the backdrop of the Batiquitos Lagoon and the Pacific Ocean, this finishing hole demands both precision and nerve. The water guarding the right side and fairway bunkers ahead create a visually striking, strategic tee shot, while the expansive green rewards a confident, well-placed approach. If you can make a par on this hole, you’ve played it very well.”
“The 18th hole at Del Mar CC is a demanding par 4 with an elevated tee box. Water guards the right side of the green, and a player must hit a precise shot into this green.”
“It’s a difficult 428-yard par 4 playing into the predominant west wind. The hole is post-renovation and the vegetation was trimmed back, so now it exposes a penalty on the right. It’s uncomfy at the tee but a good challenge. Plus, it’s the No. 1 handicap for [all players].”
—Chris Lungo, Head Golf Pro, Rancho Santa Fe Golf Club
Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.
Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
2025-Torch-SD-09131839 (2)
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
A vendor who always delivers — and always explains why.
A competitor who chooses the high road even when shortcuts tempt.
A team within your own company whose day-in, day-out choices reflect deep character.
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
