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Features MARCH 26, 2019

Best of North County 2019

Our annual roundup of what's up-and-coming and full-on buzzy above the 56

Best of North County 2019
Death by Tequila | Photo: Becca Batista

Categories

Food & Drink | Shopping & Beauty | Health & Wellness | Arts & Culture | Kids & Pets


Food & Drink

New Restaurant

Death by Tequila

This modern Baja concept sports more than 80 varieties of tequila to wet your whistle. In the kitchen, Top Chef: All-Stars alum Angelo Sosa is whipping up items like Hawaiian ahi crudo ceviche and lobster guac. For a sweet treat, there’s the unexpected (and brilliant) tequila flan with caramel, Manchego, and lime. And if you’ve got room after, head to the bar to indulge in those rarer spirit brands like Mezcal Vago, Tequila Ocho, and Centenario Añejo. ¡Salud!

569 South Coast Highway 101, Encinitas

Gluten-Free Breakfast

Nectarine Grove

Seeking something gluten free before a day of hitting the beach? Nectarine Grove has breakfast tacos with grain-free tortillas, veggie pesto scrambles, and paleo French toast with orange-infused almond milk ricotta. To drink, there’s kombucha on tap, charcoal lemonade, and coconut bone broth. Go back for lunch to feast on the famous plantain-crusted fried chicken, and feel good doing it—a portion of their annual profit goes to Feeding San Diego.

948 North Coast Highway 101, Encinitas

Custom Donut

Duck Donuts

The “build your own food” frenzy has a sweet new addition with this shop. Each warm vanilla cake donut comes fresh out of the fryer and is dipped in the icing and toppings of your choice. Try a melt-in-your-mouth combo like peanut butter, Oreos, and marshmallow drizzle. And if you really donut care about the calories, make your confection the foundation of an ice cream sundae.

1452 Encinitas Boulevard, Encinitas

Best of North County 2019

Best of North County 2019

Dija Mara

Brunch

Dija Mara

Mad culinary genius chef Ryan Costanza has redefined brunch with his wildly creative midday menu, a whirlwind of exotic Indonesian and Thai flavors. Start with the ceviche to share and, when craving something sweet with a twist, go for the mango tartine with fresh ricotta, lime, and Thai chili heat, or the sumptuous Kaya French toast, with brioche, coconut jam, and whipped cream. Savory fans can chow down on Thai sausage hash with pork sausage, patatas bravas, a fried egg and green curry hollandaise, or the addictive nasi goreng rice dish.

232 South Coast Highway, Oceanside

Gourmet Donut

Sidecar Doughnuts

The Costa Mesa–based bakery brought its creative confections to Del Mar Highlands Town Center early this year, and with it a menu that’s got all the favorites—huckleberry, lemon and thyme, butter and salt. There’s also a weekly gluten-friendly flavor, apple fritters on Fridays, and monthly specials from sweet to savory, like raspberry balsamic and butterscotch crunch. The malted salted cookie dough, designed in collaboration with Salt & Straw’s head ice cream maker Tyler Malek, is rumored to return later this year, as well—get in line!

3435 Del Mar Heights Road, Del Mar

Hand Pies

Homestead

This friendly neighborhood café and market in the Cedros Design District specializes in handcrafted comfort food, and its bestseller happens to be gluten-free. The hand pies are served fresh from the oven and made daily in two variations (served with a side salad or available a la carte): chicken pot pie, paired with sambol aioli, and a roasted curry farm veggie pie, with a side of seasonal chutney. Both are cocooned in warm, flaky crust and perfect with a cappuccino or passion iced tea. Delish.

346 South Cedros Avenue, Solana Beach

Afternoon Snack

Tambo Cafe

Lonche is a thing and Chef Iole Revilla is serving it. The Peruvian tradition of a late-day mini meal gets a full menu at this spot by the owner of Panca. Sample meaty, vegan, or gluten-free versions of empanadas, tamales, pasteles, and sandwiches. Indulge in sweets like alfajores, toffee pecan truffles, or ice cream made with the tangy Andean fruit lucuma. To sip, there’s bebidas from kombucha to agua fresca, espresso drinks, and more.

1904 South Coast Highway 101, Oceanside

Wood-Fired Cooking

Exhale

From Local Tap House & Kitchen executive chef Daniel Pundik comes Exhale in Oceanside. Begin your experimental food journey with a “fire starter” like made-to-order guac, wood-oven-baked oysters, and wood-grilled delicata squash with smoked garlic crema. The mains and housemade tacos are served with blue corn tortillas and filled with everything from smoked brisket to cornhusk-wrapped wild scallops. Wash down your wood-fired feast with a craft cocktail like the tequila-forward Tell Me I’m Pretty.

236 South Coast Highway, Oceanside

This Coffee is Hot!

 

Cuppa with a View

Bird Rock Coffee Roasters

Sure, they’ve been sprouting locations everywhere lately, but only Bird Rock Coffee Roasters’ Del Mar outpost (left) has a complimentary view for your cuppa. Sip the single origins from El Salvador and Panama or blends from South America while overlooking Los Peñasquitos Lagoon, and pair them with a slice of classic avo toast to make the moment last a little longer.

2212 Carmel Valley Road, Del Mar

Best of North County 2019

Best of North County 2019

Bird Rock Coffee Roasters | Photo: Robert Benson

Coffee Expansion

Steady State Roasting Co.

There’s nanoroasters, and then there’s Steady State, whose first 250-square-foot location was in an alleyway. Thankfully, connoisseurs can sniff out a good cup in the unlikeliest of places, giving this Carlsbad operation a reason to upgrade to new digs in an office complex about a block away. Another way they’re making use of the space? Public cupping classes every Thursday from 1–2 p.m.

2562 State Street, Carlsbad

New Cafe

Bump Coffee

This sleek, airy walkup by Trevor Mertens and Ryan Perry takes Bump from pop-up to permanent, offering customers the no-fuss menu of organic pour-over and cold brew they first served from a coffee truck at Pipes Beach and at local farmers’ markets. Decked out with custom woodwork and furniture by Suha Designs, the new digs (below) also boast small-batch juices and nut-milk shakes by Cardiff Juice, breakfast empanadas from Empanada Kitchen, and Mush overnight oats.

126 Aberdeen Drive, Cardiff

Asian Fusion

Chiko

Chinese meets Korean cuisine just up the way from Moonlight Beach at Chiko, which comes to us from DC (where it was also a James Beard semifinalist for Best New Restaurant in 2018). Chefs Danny Lee and Scott Drewno are serving up items like soy-glazed chopped brisket and “orange-ish” chicken. There’s something for the wee ones, too: a kids’ platter of tempura chicken bites and steamed rice with butter. Still hungry? Try the blood orange sorbet with lemongrass-infused basil seeds for dessert.

101 North Coast Highway 101, Encinitas

Izakaya

Kai Ola Sushi

Kai Ola delivers on its name as an informal Japanese sushi bar with a West Coast vibe. The menu—curated by head chef Lane Manriki (Kaisen Sushi) and a sous-chef, David Kim, who trained under Iron Chef Masaharu Morimoto—has classic options like tuna sashimi and fresh salmon, plus creative rolls and specials. Try the Delicious Roll, with spicy tuna, cucumber, and avocado, topped with seared scallops, truffle oil, spicy ponzu, and smelt egg caviar.

918 North Coast Highway, Leucadia

Pizza

Buona Forchetta

Arguably the best pizza in San Diego is also the best pizza in NoCo. Buona Forchetta opened its third location in Encinitas in October, with a menu essentially carbon-copied from its South Park flagship—so North County dwellers needn’t bear the commute anymore. As is customary to all of its locations, the pizzeria brought along its “star player,” a gilded pizza oven made in Naples. This one’s name is Isabella. Che buono!

250 North Coast Highway 101, Encinitas

Best of North County 2019

Best of North County 2019

Olleh Korean BBQ

All-You-Can-Eat

Olleh Korean BBQ

The name means “come over” in Korean—and it’s a call hungry Rancho Bernardo residents have been heeding ever since Olleh opened in The New Mercado Shopping Center in December. As if the “we meat again” neon sign weren’t a dead giveaway, the newest venture by Heesun Cha and Yong Chi (Bing Haus, Cross Street Chicken & Beer) is a hip, 5,000-square-foot temple to grill-it-yourself dining. They offer lunch and dinner centered on house-marinated proteins for the grill built into each table, served with rice and at least 12 refillable banchan (side dishes). Feast well but in moderation, or expect to pay full price for leftovers—a common practice at all-you-can-eat Korean barbecues.

11828 Rancho Bernardo Road, Rancho Bernardo

Dinner Party

Gracey Lane Farm

Jen Phillips is revving up sleepy Fallbrook with her salon-like farm dinners for up to 40 people. The quarterly affairs celebrate San Diego’s bounty with dining under the stars, live music, wine and kombucha pairings, and craft cocktails. Most importantly, it’s front-row access to compelling chefs like Derrick Fox (MasterChef alum) or Jason McLeod (Ironside, Born & Raised) who serve deli­cacies like Gracey Lane Farm snails as escargot vol-au-vent and oysters with passion fruit straight from the garden. Cheers to that—and seconds please!

2111 Gracey Lane, Fallbrook

Sushi

Umami Japanese

The latest venture from sushi chef Eric Lee (ex–Blue Ocean, Ototo), Umami opened in the new North City development near CSU San Marcos last year, offering specialty sushi rolls, poke bowls, ramen, bento boxes, bao buns, and more. Expect the sushi rolls to be large, but the prices relatively low. Look for unique rolls like the baked crawfish, spicy lemon, and fried tofu, or try a “sushi muffin” composed of two rice balls stuffed with seaweed, imitation crab, and masago, and topped with salmon, black tobiko (fish roe), and edible flowers.

251 North City Drive, San Marcos

Best of North County 2019

Best of North County 2019

Jeune et Jolie | Photo: Becca Batista

Decor

Jeune et Jolie

When there’s no possible way to replicate something good, sometimes the best decision is to head in a totally new direction. Enter Jeune et Jolie. Following their first wildly successful concept, Campfire, owner John Resnick and executive chef Andrew Bachelier took the restaurant interior design revolution to a new level. Opened in December, the 2,000-square-foot space, designed by Los Angeles firm Bells + Whistles (Campfire, Starlite Lounge) is equal parts modern French (like the cuisine) and art deco sexy, complete with velvet booths, brass accents, and bold artwork. And the name? Besides translating to “young and beautiful,” it’s also an homage to Resnick’s and Bachelier’s daughters Elsie June and Margot Jolie, respectively. It doesn’t get more charming than that.

2659 State Street, Carlsbad

Beef

Ranch 45

Calling all conscientious carnivores! Pam Schwartz is here for you. Cuts sold at her butcher shop and fast-casual eatery are sourced exclusively from Brandt Beef, a SoCal producer of certified all-natural, antibiotic-free meat. Sides include smoked cheddar and bacon mac ’n’ cheese, lemon and herb potato salad, and wild rice, quinoa, and amaranth pilaf. Schwartz also hopes to level-up appreciation of all parts bovine with cooking classes, demonstrations, and themed take-home dinners. Holy cow.

512 Via de la Valle, Solana Beach

Best of North County 2019

Best of North County 2019

Cat & Craft

Cafe Amenity

Cat & Craft

North County’s first cat café has “Purr-over” coffees from Manzanita Roasting Company to sip, and “Catprese” toast and Hazel & Jade pastries to nosh, while you canoodle with adoptable kitties from rescue organization Love Your Feral Felines. (Married owners Andrew and Caroline Vaught hope to rehome 500 cats in the café’s first year.) A glass viewing wall separates the café and the cage-free cat lounge, where you can reserve a one-hour session to pet and play with them.

3211 Business Park Drive, Vista

Catered Event Space

The Boardroom

This new farmhouse-chic event space accommodates seated dinners of up to 40 guests and cocktail parties up to 60, catered by Harvest Kitchen. The grub’s organic and available in paleo, vegan, and gluten-free menus, and there’s bar packages. But the best part? All-night, loud-as-you-like partying unhindered by neighbors—gotta love Vista for that!

1495 Poinsettia Avenue, Vista

Collaboration

Chuao Chocolatier & Vista Christian School

Since when did school get so sweet? Middle school teacher Rachel Flores’s students aced their project last May, when they brainstormed candy bar flavors and packaging ideas, surveyed their school, charted the data, and even tested a recipe in science class. Then Michael Antonorsi of Carlsbad’s Chuao Chocolatier got wind and invited them to his factory to blend the kids’ product with their own to make MintFully Brownie—and will soon distribute it nationally. A+ for collaboration!

Fresh Fast Food

Cava

Get your daily allotment of veggies at this fast-casual chain, with custom Mediterranean salads, grain bowls, and pita wraps. The portions are plentiful and the flavors are zesty—think spicy lamb meatballs, harissa, pickled banana peppers, roasted seasonal vegetables, and Sriracha Greek yogurt dressing. Find the perfect accompaniment in seasonal housemade juices such as beet lemonade or pineapple apple mint.

1042 North El Camino Real, Encinitas; One Paseo, Carmel Valley

Best of North County 2019

Best of North County 2019

Far West Lounge | Photo: Sam Wells

Plant-Based Brewpub

Far West Lounge

It’s not just Modern Times’ newest tasting room. It’s also the brewery’s only San Diego outpost to serve food, offering a small menu of plant-based dishes like Beyond Meat burgers and bratwursts, chilaquiles, and kimchi elote. (Since Modern Times founder and CEO Jacob McKean is vegan, he’s made it a point that everything the brewpub serves be vegan too—including the beer and coffee.) But don’t think their beloved brews have gone by the wayside; there are still 30 on tap to choose from.

470 South Coast Highway 101, Encinitas

Bowls

Everbowl

Everbowl’s hearty, made-to-order bowls are packed with way more than just acai, and they’re popping up all over the county, including in Encinitas, Escondido, Oceanside, and Poway, to name a few. Choose from predesigned favorites like the Hawaiian, topped with kiwi, pineapple, and coconut, or the Notso Green (can’t even taste the spinach). Feeling more adventurous? Build your own, starting with a base of either acai, pitaya, acerola, or graviola, and choose from six liquids (like cashew milk or coconut water), then load up on the toppings. With over 25 fruits, seeds, and drizzles to choose from, there’s something for everyone.

Multiple locations

Alt-Milk Shake

Cardiff Juice

Morgan Brown, Hannah Van Veen, and Jessi Goralski achieved such mastery in the art of making almond and cashew milks for their place of work—Bump Coffee—that their bosses encouraged them to think bigger. So, the trio recruited their friend and fellow nut-milk guru Rylee Owens to launch their own small-batch brand of bottled breakfast shakes featuring Bump Coffee cold brew. The grab-and-go items are available at their day job.

126 Aberdeen Drive, Cardiff

Happy Hour

20/Twenty Grill

Westin Carlsbad Resort & Spa’s newly rebranded upscale dining option serves contemporary California cuisine coupled with crystal-clear views of the Pacific. The restaurant offers daily deals in the bar and lounge areas from 4 to 6 p.m., including cocktails for $2 off, $4 well drinks, $6 house wines, and half-priced appetizers. But Wednesday from 4 to 9 p.m. is our favorite time to swing by, when 20/Twenty hosts a progressive happy hour with draft cocktails—like the lemon-basil snakebite martini that rotates seasonally—starting at $4 and increasing by $1 each hour. Bottoms up!

5480 Grand Pacific Drive, Carlsbad

Best of North County 2019

Best of North County 2019

Bar’n Co

Mobile Bar

Bar’n Co

Encinitas residents Caroline Green and Andy Wood gutted a 1982 horse trailer to its frame and transformed it into a head-turning dry bar available for events. After they literally raised the roof, the 12-by-7-foot space now features a reclaimed barn door, whitewashed wood paneling, and a hexagon-tile backsplash. It can be hauled to many locations and gussied up inside and out per a client’s theme. Packages include “The Stable,” just beer and wine; “Giddyup,” which adds two custom cocktails; and “No Horse’ing Around,” which includes a fully stocked bar and two licensed tenders for it.

Sherry Selection

Clara

Any restaurant can put together a wine menu. But how many of them curate a sherry list? Clara upstages the rest, with varietals like Pedro Ximénez San Emilio and Dry Amontillado Los Arcos. Order the fortified vinos on their own in three-ounce pours or try them in a craft cocktail (the Iron Maiden marries a Manzanilla sherry with mint, cucumber, and lime).

300 Carlsbad Village Drive, Carlsbad

Kombucha Delivery

Mightybooch

Solana Beach couple JP and Kate Franklin just made getting this gut-friendly fermented elixir easier with their weekly home delivery service. Chilled growlers of spicy ginger, kid-friendly raspberry lemonade, or apple turmeric ginger kombucha arrive at your doorstep as though from a modern-day milkman. Not ready to go all in? You can find their bottled booch at Crust, Ranch 45, and Pizza Port, too.

Best of North County 2019

Best of North County 2019

BOTTAIA Winery

Winery Experience

BOTTAIA Winery

Technically it’s in Riverside County, but we’re happy to claim it. Temecula’s newest winery got our attention when it opened last fall, situated on the other side of a 300-acre estate it shares with sister winery Ponte, and it’s the only one in Temecula Wine Country that has a wine blending lab as part of its main offerings. Opening this month are a pool, a café, and a cocktail bar (buy a guest pass or rent a cabana for the day, complete with lounge chairs, shower, and more). Vino and vitamin D? Yes, please!

35601 Rancho California Road, Temecula


Shopping & Beauty

High-End Retail

Amy Meier

The interior designer opened up her first retail space and design studio last year, housing antiques collected during her travels (for instance, a Paul McCobb bar cart). Then there’s bespoke collections created specifically for her: Grecian-inspired ceramics by La Jolla artist Joe Skoby, table lamps designed by Carol Leskanic in New York, coffee table trays by Erik Gustafson in Chicago, and mirrors by James Kendall Higgins.

16903 Avenida de Acacias, Rancho Santa Fe

Best of North County 2019

Best of North County 2019

Amy Meier | Photo: Becca Batista

DIY Accessory

Flora Aura

Encinitas mom Lindsy Richards designed and patented these adjustable leather-and-elastic headbands and corsages for use as the base of flower crowns. Gather your own blooms and arrange as you please.

Brand that Gives Back

Sea of Seven

Surfing photographer Jack English and his daughter, Eden, launched Sea of Seven from their Encinitas garage with giving back in mind—for every product sold they donate a tee to a homeless person. They sell surfer chic tees for him, her, and kids, as well as prints. Shopping never felt so good.

Sustainable Fashion

Ineffably

Sustainable and ethical—that’s the standard for the threads to hang on the racks at this airy brick-and-mortar. Opened by Audrey Latsko last year, Ineffably stocks only fair-trade organic goods that’ll withstand a lifetime of wear. There’s even seed paper price tags to ensure nothing goes to waste. Plant it, grow it, enjoy it. It’s a retail cycle that keeps on giving.

2650 Via de la Valle, Del Mar

Best of North County 2019

Best of North County 2019

Marrow Fine | Photo: Jesse Chamberlin Marble

Jewelry Line

Marrow Fine

Jillian Sassone has been handcrafting head-turning gemstone settings and gilded masterpieces from Solana Beach for years. But her “Dreaming of Marrakesh” line, dropped last summer, has given us unprecedented bling envy. Inspired by Morocco’s iconic faded and intricately patterned tiles, the collection includes those stackable pieces Sassone is so known for, as well as standalone statements like Moon Signet Rings—choose one that reflects the moon’s phase during a special moment—and the Opal Headdress Ring (pictured), which is based on the first piece she ever made, using her late grandmother’s heirloom opal.

One Paseo, Carmel Valley

Handmade Goods

Thread Spun

Heidi Ledger took over what had been storage space for her husband’s surf shop, Atacama, to set up a storefront for her online business selling women’s accessories, art, and home wares. It’s her latest step in building an environmentally conscious business that provides dignified employment opportunities to artisans around the world, including refugees resettled in San Diego. She also donates 10 percent of all sales to Circle of Health International, a nonprofit that supports organizations serving women and children. Follow @threadspun to stay in the know about future pop-ups, like one May 4–12 at Atacama Surf Shop.

1114 North Coast Highway 101, Encinitas

Shopping Destination

One Paseo

With 40-some tenants opening on a rolling basis, it’s too soon to say just how much we’ll love Carmel Valley’s new shopping concept. Still, here are the local retailers we’re glad to see moving in and the stylish and tasty newcomers we can’t wait to meet.

Best of North County 2019

Best of North County 2019

With a vibe akin to the country marts in Malibu or Santa Barbara, it makes sense that the 96,000-square-foot One Paseo has recruited some brands from those haughtier areas to drive home its concept. Take the laid-back Whiskey & Leather and the edgier West of Camden boutiques out of Santa Barbara and Huntington Beach, respectively, plus cool-kid patterns from Faherty and, for children’s threads, Nathan West, which also houses a vintage barbershop in the back for the wee ones.

But it’s the local makers expanding into their second brick-and-mortars that we’re most excited about: Encinitas swimwear shop Blackbook Bikini and North Park clean beauty boutique Shop Good, respectively. Then there’s the boho-chic Van De Vort and beloved plant and gift emporium Pigment moving into third locations after their seconds in Liberty Station.

As for the grub, check out San Diego favorites like Tender Greens, Parakeet Cafe, and Sweetfin Poke, or the more upscale Newport Beach transplants Ways & Means Oyster House and grab-and-go stop The Butchery. Any complaints about the calorie-packed Shake Shack and Salt & Straw can be left at the door of BodyRok, SoulCycle, or Vibe Flow Yoga.

Follow up your workout with some pampering at cürBAR, Drybar, or The Color Counter, and you’ll never want to leave. Beginning in July, some San Diegans won’t have to—that’s when One Paseo’s residential development opens. As they say, if you build it, they will come!

12860 El Camino Real, Carmel Valley

Custom-Made Knives

Leucadia Custom Knives

Leucadia-based father-son duo Scott and Anthony Wing adorn their Damascus steel and Swedish stainless blades with equally sharp-looking handles, made from fabric-and-resin Micarta, elk antlers, and koa, sapele, and sycamore wood. They’re perfect for fishing and just as handy in the kitchen or workshop. Choose between an eight-inch chef knife, a fillet knife, a two-inch kiridashi and bottle opener (dubbed the “Beeradashi”), or other styles. Each piece is handmade to your liking, so expect to wait up to six months.

Barbershop

The Country Club Barber Shop

Wylie Avinion’s passion for barbering goes beyond giving fresh trims; it’s a dedication to clients and community. He’s partnered with Streets of Hope San Diego to give free haircuts to homeless people. At his newly minted Ivy League Barber Academy in San Marcos, Avinion teaches up-and-comers to not only act as entrepreneurs of their own brands, but that their craft—when done with care—can remind someone of their worth. Appointments are highly recommended.

555 West Country Club Lane, Escondido; 12145 Alta Carmel Court, Rancho Bernardo

Eco-Friendly Beauty

Sonora Refillery

You won’t see a plastic vessel in sight at this boutique. Grab a glass jar or bottle and fill up on health-conscious bath and home products like plant-based laundry detergents, Himalayan sea salt, baby wash, and lotions, with the option to customize the scents with pure essential oils. You can make your own shampoo, too.

1012 South Coast Highway, Oceanside

Men’s Denim

Lone Flag

The new releases haven’t stopped since Lone Flag uprooted from Del Mar to Encinitas last year, but what’s caught our eye is their new Coast Denim line. The style is minimal and lightweight—to fit a SoCal lifestyle—and the fabric dyed in Los Angeles before the Lone Flag crew often puts its own spin on it. Consider the Moonlight Wash, where they dipped a batch of jeans in the ocean at Moonlight Beach and hung them out to dry, so each pair has a distinct distress from the salt and sun. So SoCal, indeed.

1057 South Coast Highway 101, Encinitas

CBD Facial

Four Moons Spa

This holistic hideaway is more than thatched bungalows housing inimitable healers. Inside there’s cupping, acupuncture, medical intuitive sessions and, our favorite, organic facials. Their CBD Revival Facial harnesses the power of Leef Organics CBD as a free-radical fighter and antioxidant. As you lie on a crystal-embedded infrared mat, your therapist massages the oil into your face with a chilled rose quartz roller to boost collagen and rejuvenate your skin and spirit.

775 North Vulcan Avenue, Encinitas


Health & Wellness

Health Retreat

Wellness Collective at Rancho Valencia

Hit “reset” in style and luxury with a new retreat at Rancho Valencia. Their Wellness Collective, in partnership with San Diego’s Lifewellness Institute, focuses on epigenetics and “generating positive gene expression.” Make those genes smile again with a customizable itinerary involving a combo of fitness, massages, special menus, and workshops. The revamped program allows for more flexibility and increasingly in-depth workshops on topics such as sugar addiction, the inflammatory lifestyle, and adolescent mental health.

5921 Valencia Circle, Rancho Santa Fe

Back-to-Nature Program

San Diego Wildlife Center

In many parts of North County, our neighbors are coyotes and snakes. This center, headed up by Rancho Coastal Humane Society, is teaching residents how to coexist and support our wild neighbors with fun educational events, like a “baby shower” to collect gifts and donations for their growing pack, and a spring camp for kids (April 1–5 and 8–12).

2380 Camino Vida Roble, Carlsbad

Best of North County 2019

Best of North County 2019

Inn at Moonlight Beach

R&R Destination

Inn at Moonlight Beach

A perfect staycation for a wellness weekend, this recently renovated Encinitas inn wins props for being the first building in America to adhere to the WELL Building Standard (even beyond LEED certification). The five-room modern retreat has all the right touches, from meditation nooks with gurgling fountains to biodynamic gardens for morning tea, sound therapy machines for dreamy sleep, deep soaking tubs, in-room aromatherapy, opportunities to harvest the herb and flower gardens for aromatic satchel making, and healthy organic breakfasts delivered to your door. Juice cleanse and ayurvedic wellness and relaxation packages are available too.

105 North Vulcan, Encinitas

Bike Showroom

Pinarello

Italy’s most elite and elegant bicycles have a new US headquarters in, of all places, Solana Beach. Peruse the sleek wheels, which run from $2K to $20K, and even step outside to demo your favorite. Keep an eye out for events with drop-ins from pro cyclists—2018 Tour de France winner Geraint Thomas has popped in. (Pinarello is, after all, the preferred choice of Tour de France champs.) But think gallery, not retail, as none of the bikes are for sale here. They’ll send you to one of their authorized retailers for a custom fit.

238 North Cedros Avenue, Solana Beach

Skatepark

CA Training Facility

Rather than having your little shredders “crooked grind” your flowerbeds into dust, check this out: The designer and builder of Street League Skateboarding courses (your kids will know what that means) just opened an indoor facility. Equal parts skate park and Olympic training center, it features competition-environment fixtures like time clocks and judging stands. Whether they’re beginners or budding pros, skaters can take lessons from legends and prepare to take the podium one day. Get ready to negotiate those energy drink contracts!

1410 Vantage Court, Vista

Best of North County 2019

Best of North County 2019

San Diego Botanic Garden | Photo: Rachel Cobb

Wellness Workshop

Nature Bathing at San Diego Botanic Garden

Keep your clothes on; it’s not what it sounds like. The San Diego Botanic Garden jumped on this meditative trend last year with the help of instructor Rhana Kozak, who’s trained in shinrin-yoku, the Japanese therapy of nature bathing. The two-hour course, typically held on Sunday mornings, is meant to help participants mindfully tap into their senses and soak up nature’s ambient cures. The immersion happens in two individual 20-minute walks, and ends with tea brewed with botanicals straight from the herb garden, followed by a savasana in the bamboo garden that’s as relaxing as it sounds.

230 Quail Gardens Drive, Encinitas

Cycling Studio

Verve Studios

When you’re over trying to find parking for SparkCycle or need a break from hearing the SoulCycle instructors on their inspirational pedestal, there’s a new cycling studio in town. Carlsbad native Lena Rakijian opened Verve in January after recruiting two of her former fellow spin instructors from Boston. Their most popular class is VerveCycle, a 45-to-75-minute session that combines high-intensity intervals and upper body strength training for a no-nonsense, satisfying workout.

2630 Del Mar Heights Road, Del Mar


Arts & Culture

Museum Partnership

Museum of Making Music & San Pasqual Academy

Just as schools are cutting arts programs left and right, Carlsbad’s Museum of Making Music is meeting needs with fun, unexpected programming and partnerships. Just last year they introduced a totally immersive music program for San Pasqual Academy foster teens interested in music as a possible career. Other MoMM programs put instruments in the hands of seniors or provide museum access to students living below the poverty line. Upcoming concerts include Grammy winner Daniel Ho Trio (April 6), Irish music from the Seamus Egan Project (April 13), and “chamberfolk” band Harpeth Rising (April 20).

5790 Armada Drive, Carlsbad

Best of North County 2019

Best of North County 2019

ArtWalk Carlsbad

Art Event

ArtWalk Carlsbad

Launched last year by Little Italy’s Mission Federal ArtWalk, ArtWalk Carlsbad is positively kaleidoscopic, with more than 200 artists displaying and selling their work September 21–22. In a nod to the defunct Carlsbad ArtSplash event, chalk artists bring Armada Drive to vibrant life—coloring surfaces in turquoise, tangerine, silver, and more glowing hues.

Armada Drive, Carlsbad

Street Artist

Santos Orellana

You know his work if you’ve been to Moto Deli—the mural Arriba, Abajo y de Lado a Lado (“up, down, and side to side”) has been tempting patio patrons to pause for selfies ever since its completion in 2017. But that just scratches the surface of how this Carlsbad-based artist has muralized North County in his upbeat style (pictured), inspired by the Mesoamerican tradition of his Honduran roots and the street art he absorbed as a New Yorker in the mid-’80s. His Free Beans Project is a treasure hunt in which he leaves a numbered set of paintings—each one a Warhol-like can of beans—in public places for people to find and keep. Follow @wherehaveyoubeans to see where they’ll show up next.

Best of North County 2019

Best of North County 2019

Santos Orellana

Play Festival

Final Draft New Play Festival

If you like theater and beer, this New Village Arts festival is definitely up your alley. The Final Draft New Play Festival gives local playwrights and breweries shared spotlight in a weekend-long event every January that includes readings of new plays, workshops, and panel discussions. It concludes with the Final Draft Party, where audience members can mingle and enjoy craft beers. Cheers to drama celebrated right!

2787 State Street, Carlsbad

Artsy Date Night

Oceanside Museum of Art

The city of Oceanside is heating up, and its very own OMA is right there with it. They added their popular Music at the Museum series to various First Friday Art Walks—April 5 features live music and dance performances on the terrace and lobby. The best part? Free admission from 5 to 8, but you’re welcome to stay until 10, and there’s a cash bar. It’s the artful alternative to a night at the pub.

704 Pier View Way, Oceanside


Kids & Pets

Family Bazaar

Flower Hills’ Feast + Craft Artisan Market

This new pop-up for families and foodies sprawls through Flower Hill Promenade with food trucks, live music, free crafts for kids, and educational experiences from local museums. Parents can enjoy beer gardens and vendors selling jewelry, reclaimed wood art, pottery, hand-poured candles, European shoes, and more. See it the second Sunday of each month, starting in May.

2720 Via de la Valle, Del Mar

Best of North County 2019

Best of North County 2019

Flower Hills’ Feast + Craft Artisan Market

CoWorking Space for Parents

Work With Me

You can make every day “bring your kid to work day” at this new coworking space. It’s a godsend for parents who work remotely and need more than naptime to get the job done. You’ll find a nursing lounge, Wi-Fi, private desks, communal workspaces, and a quiet room for conference calls. Children are cared for by professionals in a connected room outfitted with a baby zone, reading corner, train table, art zone, and more. All this and the chance to socialize and collaborate with other grown-ups? Sold.

7740 El Camino Real, Carlsbad

Best of North County 2019

Best of North County 2019

Legoland

Birthday Perk

Legoland

“Free” and “Lego” aren’t usually seen together, but all year, in honor of Legoland turning 20, kids 12 and younger get into the park for free on their birthday (proof of birth date required). Once inside, they can watch the new short Lego City 4D—Officer in Pursuit or take a spin on the recently opened Lego City Deep Sea Adventure submarine ride.

One Legoland Drive, Carlsbad

Baby Programming

Babies in Bloom

This birth center and boutique has long been a hub for new moms in Vista. It assists with everything prenatal and postpartum, including breastfeeding advice and support, car seat checks, and more. The infant and toddler art classes are the newest educational programs, but the most popular remain Baby & Me Yoga, Toddler & Me Yoga, and GroovaRu, a baby-wearing dance class. This month, snag free samples at the seventh annual BabyFest, April 28 at Westin Carlsbad Resort & Spa.

1948 Via Centre, Vista

Best of North County 2019

Best of North County 2019

Harumama

Kids’ Dish

Harumama

Expand your picky eater’s palate with this Asian restaurant’s adorable steamed bao buns that look like cartoon pandas, bunnies, cats, and other creatures. The cloud-soft buns envelop fillings such as pork, purple potato and, for dessert, Nutella or red beans. Each order comes with two buns, which are nestled inside a steamer basket that kids can open just like a present.

2958 Madison Street, Carlsbad

Kiddie Coachella

Hullabaloo Family Market

If your kiddo is over the park playdate or library storytime routine, they’ll love this fun and festive event, which takes place the first Monday of the month at the San Dieguito Heritage Museum. When kids aren’t dancing and singing along to children’s band headliner Hullabaloo, there are activities like face painting and crafts. Meanwhile, parents can check out the booths where family-friendly vendors sell their wares.

450 Quail Gardens Drive, Encinitas

Best of North County 2019

Best of North County 2019

Dr. Grey’s Play & Stay

Dog-Sitter

Dr. Grey’s Play & Stay

This veterinarian-run home boarding and doggie daycare is more like a boutique hotel for your fur baby. Pampered pooches can sleep on dog beds in themed rooms—like Hollywoof, Safari, and Beatles & Bowsers—watch widescreen TVs, and leap into a swimming pool. There are spacious yards for private or group play, and bonus: They’re equipped with doggy cams, so you can watch Fido frolic from afar. An extension of Carmel Mountain Ranch Veterinary Hospital, Dr. Grey’s Play & Stay will provide medical care, facilitate special diets in the dogs’ dedicated kitchen, and even bathe your hound for free with a 24-hour stay.

San Pasquale

Best of North County 2019

Death by Tequila | Photo: Becca Batista

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Everything SD JULY 15, 2026

He Saved an Encinitas Landmark Then Built a New One

After Captain Keno's closed, pro surfer Benji Weatherley gave its tables, dishes, and memories a second life at Breakers Cafe Bar & Grill

He Saved an Encinitas Landmark Then Built a New One
Photo Credit: Matt Furman

Captain Keno’s No. 8 special—pancakes, sausage, toast, home fries, and eggs for $2.99—was the fuel that powered Benji Weatherley for surf competitions as a teenage pro. A couple decades later, tears were shed when the Coast Highway dive-slash-eatery called it a day after 54 years. Usually, the guts of a shuttered restaurant go to liquidation auctions or straight to the dump to decompose along with its legend. Instead, Weatherley took in Keno’s spare parts—plus other relics from Encinitas’ past—and used them to build the newest community hangout.

Every single piece in the place is from somewhere in this town,” Weatherley says about Breakers Cafe Bar & Grill. “I’m not going to settle for anything less.”

Breakers is a Hawaiian hideout in an uncool part of the coastal surf town, but it’s got the set design of an Encinitas superfan. The plates, silverware, and coffee mugs are from Keno’s. So are the tables and booths. There’s a bench made from the last table preserved in The Derby House (a building that, for over a century, was a hotel, then became a hospital, a religious retreat, and a private home). Weatherley’s not performing CPR on old upholstery because he’s a fan of antique furniture. It’s a method to bring people together.

“Representing nostalgia in this town is the only way to grasp a hold of the community,” Weatherley says. “Everyone wants to touch and feel something different from what they’re experiencing on their phones.”

Photo Credit: Matt Furman

Every week, locals bring him photos, artifacts, and bits of paraphernalia from Encinitas’ past and ask Weatherley to give them a new home. “I’ve had ladies who were there when [Captain Keno’s] opened cry in my arms and say, ‘This table is where I had my second birthday with my grandma,’” he says. “They tell me these stories, and I tell them I have all the same stories about my mom.” (Weatherley’s mom first brought him to Keno’s and helped raise the young surfers from the Momentum Generation documentary—Weatherley, Taylor Steele, Rob Machado, Kelly Slater, etc.—as they surfed some of the world’s most dangerous waves at Pipeline in Hawaii. Back then, she owned Breakers Restaurant & Bar in Haleiwa. Name sound familiar?)

Weatherley has always been the funniest man in the room. He calls Breakers “the Chuck E. Cheese of Encinitas.” The restaurant hosts hula dancing classes, open-mic comedy nights, and evenings bartended by longtime Captain Keno’s barkeep Vaka Kaufusi. Cult-loved reggae band Steel Pulse hit the Breakers stage recently to perform a new song that Weatherley also helped write. His longtime friend Jack Johnson has dropped by to sing a few, too.

Despite not having a fancy location along the 101, people are catching on. Fire stations and hospitals have held staff parties there. Weatherley also currently sponsors four sports teams.

“Last night, I had a girl say, ‘I want my birthday party at Breakers,’” he says. “That, to me, is community in a nutshell.”

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Arts & Culture JULY 13, 2026

How Scrojo Became One of Rock’s Most Prolific Poster Artists

The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers

How Scrojo Became One of Rock’s Most Prolific Poster Artists
Courtesy of Scrojo

Let’s start with his name.

No, not his birth name, Craig McKenzie Haskett.

Scrojo.

When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.

One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”

Their response: Wow, that’s a great name.

As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Courtesy of Scrojo

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.

“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”

King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)

For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.

“I propose this: Cave paintings are the first poster art,” Scrojo says.

Courtesy of Scrojo

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.

If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.

“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.

“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.

Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.

His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.

Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

Courtesy of Scrojo

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”

He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.

“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.

Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.

He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.

Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

Courtesy of Scrojo

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.

Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.

Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.

“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

Everything SD JULY 13, 2026

San Diego Neighborhood Guide: Rancho Santa Fe

Explore restaurants, activities, and shops within this affluent North County community

San Diego Neighborhood Guide: Rancho Santa Fe
Courtesy of the Inn at Rancho Santa Fe

The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.

At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.  

Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.

Jump To: Restaurants | Things to Do | Shopping

Courtesy of Goli

Rancho Santa Fe Restaurants, Bars, and Coffee Shops

The Pony Room

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.

5921 Valencia Circle

Mille Fleurs

The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.

6009 Paseo Delicias

Nick & G’s Restaurant

Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.

6106 Paseo Delicias

Lilian’s

Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.

5951 Linea Del Cielo

Thyme in the Ranch

Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.  

16905 Avenida De Acacias

Paseo RSF

Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.

6024 Paseo Delicias, Suite C

Rancho Roasters

Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.

16950 Via De Santa Fe

Goli Pizza

Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.

18021 Calle Ambiente, Suite 403

Cocina del Rancho

Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.

16089 San Dieguito Road

Chino Farm Stand

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Studio S JULY 17, 2026

NOW CFO: Specialized Financial Solutions for San Diego Businesses

NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses

NOW CFO: Specialized Financial Solutions for San Diego Businesses

Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in. 

For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement. 

NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business. 

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.” 

With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them. 

“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block. 

And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.

Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.” 

“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.” 

Partner Content
Guides JULY 6, 2026

6 Perfect Days in North County

We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about

6 Perfect Days in North County
Courtesy of Oceanside Museum of Art

Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.

Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.

Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.

It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.

For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.

For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

Courtesy of North City Farmers Market

San Marcos

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).

Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.

Meet the Local: Patricia Prado-Olmos

Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.

After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”

Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Everything SD JULY 1, 2026

Editor’s Note, July 2026: Hello Again

New editor Emma Veidt gives an introduction and her ode to the once-sleepy, now slept-on North County

Editor’s Note, July 2026: Hello Again
Courtesy of Visit Oceanside

I am fairly sure they don’t let you graduate from Carlsbad High School without a W-2 from Legoland. Being a Legoland MC (Model Citizen, the employee’s moniker) is a rite of passage for all of us who grew up in North County. If you spent a day at the theme park in the 2010s, I probably pointed you toward the Granny Apple Fries or measured your height at a ride entrance.

And now we meet again. I can still point you to quality fries.

This is my first full issue as the new print editor for San Diego Magazine. But it’s not my first time here: I was an editorial intern for these pages back in 2018 (see photo). To be a part of a constant study of the city, its people, its culture, then finding the most compelling stories and bringing them to life—it was incredibly impactful and solidified my decision to pursue all of this (local, print magazine journalism) as a career. Since my internship, I’ve gotten my bachelor’s and master’s degrees from the Missouri School of Journalism and worked for nearly five years at Backpacker magazine. And I’m back at San Diego Magazine, baby. There’s a real magic to narrating the lives lived and dreams dreamt in the place that built me. I am excited to be a part of building the culture of where I’m from. And, born in Tri-City Medical Center and raised in Carlsbad, I can’t think of any other place than our North County issue for me to make my grand entrance as an editor.

Editor Emma Veidt at San Diego Magazine in 2018

To me, North County isn’t just where I’m from; it’s home. Throughout the years, I have run thousands of miles (I did the math) up and down the 101 between Oceanside and Cardiff. I’ve spent thousands of dollars (an estimation, too painful to do the actual math) on BRCs—beans, rice, and cheese burritos—from Lola’s, Juanita’s, and the late, great Pollos Maria.

The stretch of land between Camp Pendleton and the 56 is easy to love. We’re quieter and a little more zenned out than our lower-latitude neighbors, sure, but we’re neither sleepy nor boring.

Do you think Scrojo, the Belly Up’s punked-out poster artist featured on page 68, could last a day somewhere boring?

What I’ve always loved about North County is that the culture shifts every couple of miles as you reach a new town. For years, the media seemed to cast the realm above the merge as a two-toned monolith: sleepy surf towns to the west, suburbs and country living to the east. The nuance of each section seemed flattened or clumped. I think you’ll see the vastly different cultures of North County in this issue—but all distinctly San Diego. Which is to say a little mellower, fewer airs, come as you are.

It’s hard to imagine that the dusty trails and vibrant, muraled alleyways of Escondido are just miles from the barefoot surfers roaming Leucadia. Even though the SDM editorial staff is made up of two lifelong locals and other longtime residents, we don’t pretend to be the experts on every street. What a good city media company does is find the people who are experts, who have a unique hyper-local perspective—and give them the stage.

So we picked six North County neighborhoods—Oceanside, Vista, San Marcos, Leucadia, Rancho Santa Fe, and Escondido—and reached out to artists, community leaders, business owners, anyone making their neighborhood brighter, and we had them describe their perfect day out and favorite things that give their neighborhoods meaning and culture. These itinerary curators included San Marcos’ Patricia Prado-Olmos, Leucadia’s Jeff Schade, Oceanside’s Aaron Crossland, Escondido’s Suzanne Nicolaisen, Rancho Santa Fe’s Charo Garcia-Acevedo, and Vista’s Steve Glaudini. If there’s anyone who lives and breathes North County, it’s them. Check out their recommendations in our feature on page 56.

This month, we’re also going back in time almost 15 years to the Big Bay Boom. Yes, that meme-ified Fourth of July fireworks show where enough pyrotechnics for a 17-minute show went off at once over San Diego Bay. Content Chief Troy Johnson remembers the day and dug back through the story for a hilarious locals’ take on the big debate: Was it the worst fireworks show of all time, or the greatest? (Page 38.)

Before I leave you to our hard work, a sentimental note. When my parents moved from St. Louis to San Diego in the early ’90s, my mom subscribed to San Diego Magazine to learn about her new neighborhood. Now, over three decades later, I’m here—on this planet and in these pages. I thought about my parents a lot as we worked on this issue. Maybe there are a couple new San Diegans reading this magazine for the first time. Maybe that’s you.

Well then, to both of us, I say, “Welcome.” Let’s do this.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Partner Content JULY 10, 2026

Health & Wellness Summer 2026

It’s a Self-Care Summer. Because your best self is our favorite self.

Health & Wellness Summer 2026

If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.

Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.

Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Tommy Bahama Miramonte Resort & Spa

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.

The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.

At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.

Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.

Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

Healcove Chiropractic

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.

This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.

There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point. 

Juice Holler

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.

We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.

Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

Everwell Acupuncture

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.

Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.

Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.

At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.

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