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Features MARCH 26, 2019

Best of North County 2019

Our annual roundup of what's up-and-coming and full-on buzzy above the 56

Best of North County 2019
Death by Tequila | Photo: Becca Batista

Categories

Food & Drink | Shopping & Beauty | Health & Wellness | Arts & Culture | Kids & Pets


Food & Drink

New Restaurant

Death by Tequila

This modern Baja concept sports more than 80 varieties of tequila to wet your whistle. In the kitchen, Top Chef: All-Stars alum Angelo Sosa is whipping up items like Hawaiian ahi crudo ceviche and lobster guac. For a sweet treat, there’s the unexpected (and brilliant) tequila flan with caramel, Manchego, and lime. And if you’ve got room after, head to the bar to indulge in those rarer spirit brands like Mezcal Vago, Tequila Ocho, and Centenario Añejo. ¡Salud!

569 South Coast Highway 101, Encinitas

Gluten-Free Breakfast

Nectarine Grove

Seeking something gluten free before a day of hitting the beach? Nectarine Grove has breakfast tacos with grain-free tortillas, veggie pesto scrambles, and paleo French toast with orange-infused almond milk ricotta. To drink, there’s kombucha on tap, charcoal lemonade, and coconut bone broth. Go back for lunch to feast on the famous plantain-crusted fried chicken, and feel good doing it—a portion of their annual profit goes to Feeding San Diego.

948 North Coast Highway 101, Encinitas

Custom Donut

Duck Donuts

The “build your own food” frenzy has a sweet new addition with this shop. Each warm vanilla cake donut comes fresh out of the fryer and is dipped in the icing and toppings of your choice. Try a melt-in-your-mouth combo like peanut butter, Oreos, and marshmallow drizzle. And if you really donut care about the calories, make your confection the foundation of an ice cream sundae.

1452 Encinitas Boulevard, Encinitas

Best of North County 2019

Best of North County 2019

Dija Mara

Brunch

Dija Mara

Mad culinary genius chef Ryan Costanza has redefined brunch with his wildly creative midday menu, a whirlwind of exotic Indonesian and Thai flavors. Start with the ceviche to share and, when craving something sweet with a twist, go for the mango tartine with fresh ricotta, lime, and Thai chili heat, or the sumptuous Kaya French toast, with brioche, coconut jam, and whipped cream. Savory fans can chow down on Thai sausage hash with pork sausage, patatas bravas, a fried egg and green curry hollandaise, or the addictive nasi goreng rice dish.

232 South Coast Highway, Oceanside

Gourmet Donut

Sidecar Doughnuts

The Costa Mesa–based bakery brought its creative confections to Del Mar Highlands Town Center early this year, and with it a menu that’s got all the favorites—huckleberry, lemon and thyme, butter and salt. There’s also a weekly gluten-friendly flavor, apple fritters on Fridays, and monthly specials from sweet to savory, like raspberry balsamic and butterscotch crunch. The malted salted cookie dough, designed in collaboration with Salt & Straw’s head ice cream maker Tyler Malek, is rumored to return later this year, as well—get in line!

3435 Del Mar Heights Road, Del Mar

Hand Pies

Homestead

This friendly neighborhood café and market in the Cedros Design District specializes in handcrafted comfort food, and its bestseller happens to be gluten-free. The hand pies are served fresh from the oven and made daily in two variations (served with a side salad or available a la carte): chicken pot pie, paired with sambol aioli, and a roasted curry farm veggie pie, with a side of seasonal chutney. Both are cocooned in warm, flaky crust and perfect with a cappuccino or passion iced tea. Delish.

346 South Cedros Avenue, Solana Beach

Afternoon Snack

Tambo Cafe

Lonche is a thing and Chef Iole Revilla is serving it. The Peruvian tradition of a late-day mini meal gets a full menu at this spot by the owner of Panca. Sample meaty, vegan, or gluten-free versions of empanadas, tamales, pasteles, and sandwiches. Indulge in sweets like alfajores, toffee pecan truffles, or ice cream made with the tangy Andean fruit lucuma. To sip, there’s bebidas from kombucha to agua fresca, espresso drinks, and more.

1904 South Coast Highway 101, Oceanside

Wood-Fired Cooking

Exhale

From Local Tap House & Kitchen executive chef Daniel Pundik comes Exhale in Oceanside. Begin your experimental food journey with a “fire starter” like made-to-order guac, wood-oven-baked oysters, and wood-grilled delicata squash with smoked garlic crema. The mains and housemade tacos are served with blue corn tortillas and filled with everything from smoked brisket to cornhusk-wrapped wild scallops. Wash down your wood-fired feast with a craft cocktail like the tequila-forward Tell Me I’m Pretty.

236 South Coast Highway, Oceanside

This Coffee is Hot!

 

Cuppa with a View

Bird Rock Coffee Roasters

Sure, they’ve been sprouting locations everywhere lately, but only Bird Rock Coffee Roasters’ Del Mar outpost (left) has a complimentary view for your cuppa. Sip the single origins from El Salvador and Panama or blends from South America while overlooking Los Peñasquitos Lagoon, and pair them with a slice of classic avo toast to make the moment last a little longer.

2212 Carmel Valley Road, Del Mar

Best of North County 2019

Best of North County 2019

Bird Rock Coffee Roasters | Photo: Robert Benson

Coffee Expansion

Steady State Roasting Co.

There’s nanoroasters, and then there’s Steady State, whose first 250-square-foot location was in an alleyway. Thankfully, connoisseurs can sniff out a good cup in the unlikeliest of places, giving this Carlsbad operation a reason to upgrade to new digs in an office complex about a block away. Another way they’re making use of the space? Public cupping classes every Thursday from 1–2 p.m.

2562 State Street, Carlsbad

New Cafe

Bump Coffee

This sleek, airy walkup by Trevor Mertens and Ryan Perry takes Bump from pop-up to permanent, offering customers the no-fuss menu of organic pour-over and cold brew they first served from a coffee truck at Pipes Beach and at local farmers’ markets. Decked out with custom woodwork and furniture by Suha Designs, the new digs (below) also boast small-batch juices and nut-milk shakes by Cardiff Juice, breakfast empanadas from Empanada Kitchen, and Mush overnight oats.

126 Aberdeen Drive, Cardiff

Asian Fusion

Chiko

Chinese meets Korean cuisine just up the way from Moonlight Beach at Chiko, which comes to us from DC (where it was also a James Beard semifinalist for Best New Restaurant in 2018). Chefs Danny Lee and Scott Drewno are serving up items like soy-glazed chopped brisket and “orange-ish” chicken. There’s something for the wee ones, too: a kids’ platter of tempura chicken bites and steamed rice with butter. Still hungry? Try the blood orange sorbet with lemongrass-infused basil seeds for dessert.

101 North Coast Highway 101, Encinitas

Izakaya

Kai Ola Sushi

Kai Ola delivers on its name as an informal Japanese sushi bar with a West Coast vibe. The menu—curated by head chef Lane Manriki (Kaisen Sushi) and a sous-chef, David Kim, who trained under Iron Chef Masaharu Morimoto—has classic options like tuna sashimi and fresh salmon, plus creative rolls and specials. Try the Delicious Roll, with spicy tuna, cucumber, and avocado, topped with seared scallops, truffle oil, spicy ponzu, and smelt egg caviar.

918 North Coast Highway, Leucadia

Pizza

Buona Forchetta

Arguably the best pizza in San Diego is also the best pizza in NoCo. Buona Forchetta opened its third location in Encinitas in October, with a menu essentially carbon-copied from its South Park flagship—so North County dwellers needn’t bear the commute anymore. As is customary to all of its locations, the pizzeria brought along its “star player,” a gilded pizza oven made in Naples. This one’s name is Isabella. Che buono!

250 North Coast Highway 101, Encinitas

Best of North County 2019

Best of North County 2019

Olleh Korean BBQ

All-You-Can-Eat

Olleh Korean BBQ

The name means “come over” in Korean—and it’s a call hungry Rancho Bernardo residents have been heeding ever since Olleh opened in The New Mercado Shopping Center in December. As if the “we meat again” neon sign weren’t a dead giveaway, the newest venture by Heesun Cha and Yong Chi (Bing Haus, Cross Street Chicken & Beer) is a hip, 5,000-square-foot temple to grill-it-yourself dining. They offer lunch and dinner centered on house-marinated proteins for the grill built into each table, served with rice and at least 12 refillable banchan (side dishes). Feast well but in moderation, or expect to pay full price for leftovers—a common practice at all-you-can-eat Korean barbecues.

11828 Rancho Bernardo Road, Rancho Bernardo

Dinner Party

Gracey Lane Farm

Jen Phillips is revving up sleepy Fallbrook with her salon-like farm dinners for up to 40 people. The quarterly affairs celebrate San Diego’s bounty with dining under the stars, live music, wine and kombucha pairings, and craft cocktails. Most importantly, it’s front-row access to compelling chefs like Derrick Fox (MasterChef alum) or Jason McLeod (Ironside, Born & Raised) who serve deli­cacies like Gracey Lane Farm snails as escargot vol-au-vent and oysters with passion fruit straight from the garden. Cheers to that—and seconds please!

2111 Gracey Lane, Fallbrook

Sushi

Umami Japanese

The latest venture from sushi chef Eric Lee (ex–Blue Ocean, Ototo), Umami opened in the new North City development near CSU San Marcos last year, offering specialty sushi rolls, poke bowls, ramen, bento boxes, bao buns, and more. Expect the sushi rolls to be large, but the prices relatively low. Look for unique rolls like the baked crawfish, spicy lemon, and fried tofu, or try a “sushi muffin” composed of two rice balls stuffed with seaweed, imitation crab, and masago, and topped with salmon, black tobiko (fish roe), and edible flowers.

251 North City Drive, San Marcos

Best of North County 2019

Best of North County 2019

Jeune et Jolie | Photo: Becca Batista

Decor

Jeune et Jolie

When there’s no possible way to replicate something good, sometimes the best decision is to head in a totally new direction. Enter Jeune et Jolie. Following their first wildly successful concept, Campfire, owner John Resnick and executive chef Andrew Bachelier took the restaurant interior design revolution to a new level. Opened in December, the 2,000-square-foot space, designed by Los Angeles firm Bells + Whistles (Campfire, Starlite Lounge) is equal parts modern French (like the cuisine) and art deco sexy, complete with velvet booths, brass accents, and bold artwork. And the name? Besides translating to “young and beautiful,” it’s also an homage to Resnick’s and Bachelier’s daughters Elsie June and Margot Jolie, respectively. It doesn’t get more charming than that.

2659 State Street, Carlsbad

Beef

Ranch 45

Calling all conscientious carnivores! Pam Schwartz is here for you. Cuts sold at her butcher shop and fast-casual eatery are sourced exclusively from Brandt Beef, a SoCal producer of certified all-natural, antibiotic-free meat. Sides include smoked cheddar and bacon mac ’n’ cheese, lemon and herb potato salad, and wild rice, quinoa, and amaranth pilaf. Schwartz also hopes to level-up appreciation of all parts bovine with cooking classes, demonstrations, and themed take-home dinners. Holy cow.

512 Via de la Valle, Solana Beach

Best of North County 2019

Best of North County 2019

Cat & Craft

Cafe Amenity

Cat & Craft

North County’s first cat café has “Purr-over” coffees from Manzanita Roasting Company to sip, and “Catprese” toast and Hazel & Jade pastries to nosh, while you canoodle with adoptable kitties from rescue organization Love Your Feral Felines. (Married owners Andrew and Caroline Vaught hope to rehome 500 cats in the café’s first year.) A glass viewing wall separates the café and the cage-free cat lounge, where you can reserve a one-hour session to pet and play with them.

3211 Business Park Drive, Vista

Catered Event Space

The Boardroom

This new farmhouse-chic event space accommodates seated dinners of up to 40 guests and cocktail parties up to 60, catered by Harvest Kitchen. The grub’s organic and available in paleo, vegan, and gluten-free menus, and there’s bar packages. But the best part? All-night, loud-as-you-like partying unhindered by neighbors—gotta love Vista for that!

1495 Poinsettia Avenue, Vista

Collaboration

Chuao Chocolatier & Vista Christian School

Since when did school get so sweet? Middle school teacher Rachel Flores’s students aced their project last May, when they brainstormed candy bar flavors and packaging ideas, surveyed their school, charted the data, and even tested a recipe in science class. Then Michael Antonorsi of Carlsbad’s Chuao Chocolatier got wind and invited them to his factory to blend the kids’ product with their own to make MintFully Brownie—and will soon distribute it nationally. A+ for collaboration!

Fresh Fast Food

Cava

Get your daily allotment of veggies at this fast-casual chain, with custom Mediterranean salads, grain bowls, and pita wraps. The portions are plentiful and the flavors are zesty—think spicy lamb meatballs, harissa, pickled banana peppers, roasted seasonal vegetables, and Sriracha Greek yogurt dressing. Find the perfect accompaniment in seasonal housemade juices such as beet lemonade or pineapple apple mint.

1042 North El Camino Real, Encinitas; One Paseo, Carmel Valley

Best of North County 2019

Best of North County 2019

Far West Lounge | Photo: Sam Wells

Plant-Based Brewpub

Far West Lounge

It’s not just Modern Times’ newest tasting room. It’s also the brewery’s only San Diego outpost to serve food, offering a small menu of plant-based dishes like Beyond Meat burgers and bratwursts, chilaquiles, and kimchi elote. (Since Modern Times founder and CEO Jacob McKean is vegan, he’s made it a point that everything the brewpub serves be vegan too—including the beer and coffee.) But don’t think their beloved brews have gone by the wayside; there are still 30 on tap to choose from.

470 South Coast Highway 101, Encinitas

Bowls

Everbowl

Everbowl’s hearty, made-to-order bowls are packed with way more than just acai, and they’re popping up all over the county, including in Encinitas, Escondido, Oceanside, and Poway, to name a few. Choose from predesigned favorites like the Hawaiian, topped with kiwi, pineapple, and coconut, or the Notso Green (can’t even taste the spinach). Feeling more adventurous? Build your own, starting with a base of either acai, pitaya, acerola, or graviola, and choose from six liquids (like cashew milk or coconut water), then load up on the toppings. With over 25 fruits, seeds, and drizzles to choose from, there’s something for everyone.

Multiple locations

Alt-Milk Shake

Cardiff Juice

Morgan Brown, Hannah Van Veen, and Jessi Goralski achieved such mastery in the art of making almond and cashew milks for their place of work—Bump Coffee—that their bosses encouraged them to think bigger. So, the trio recruited their friend and fellow nut-milk guru Rylee Owens to launch their own small-batch brand of bottled breakfast shakes featuring Bump Coffee cold brew. The grab-and-go items are available at their day job.

126 Aberdeen Drive, Cardiff

Happy Hour

20/Twenty Grill

Westin Carlsbad Resort & Spa’s newly rebranded upscale dining option serves contemporary California cuisine coupled with crystal-clear views of the Pacific. The restaurant offers daily deals in the bar and lounge areas from 4 to 6 p.m., including cocktails for $2 off, $4 well drinks, $6 house wines, and half-priced appetizers. But Wednesday from 4 to 9 p.m. is our favorite time to swing by, when 20/Twenty hosts a progressive happy hour with draft cocktails—like the lemon-basil snakebite martini that rotates seasonally—starting at $4 and increasing by $1 each hour. Bottoms up!

5480 Grand Pacific Drive, Carlsbad

Best of North County 2019

Best of North County 2019

Bar’n Co

Mobile Bar

Bar’n Co

Encinitas residents Caroline Green and Andy Wood gutted a 1982 horse trailer to its frame and transformed it into a head-turning dry bar available for events. After they literally raised the roof, the 12-by-7-foot space now features a reclaimed barn door, whitewashed wood paneling, and a hexagon-tile backsplash. It can be hauled to many locations and gussied up inside and out per a client’s theme. Packages include “The Stable,” just beer and wine; “Giddyup,” which adds two custom cocktails; and “No Horse’ing Around,” which includes a fully stocked bar and two licensed tenders for it.

Sherry Selection

Clara

Any restaurant can put together a wine menu. But how many of them curate a sherry list? Clara upstages the rest, with varietals like Pedro Ximénez San Emilio and Dry Amontillado Los Arcos. Order the fortified vinos on their own in three-ounce pours or try them in a craft cocktail (the Iron Maiden marries a Manzanilla sherry with mint, cucumber, and lime).

300 Carlsbad Village Drive, Carlsbad

Kombucha Delivery

Mightybooch

Solana Beach couple JP and Kate Franklin just made getting this gut-friendly fermented elixir easier with their weekly home delivery service. Chilled growlers of spicy ginger, kid-friendly raspberry lemonade, or apple turmeric ginger kombucha arrive at your doorstep as though from a modern-day milkman. Not ready to go all in? You can find their bottled booch at Crust, Ranch 45, and Pizza Port, too.

Best of North County 2019

Best of North County 2019

BOTTAIA Winery

Winery Experience

BOTTAIA Winery

Technically it’s in Riverside County, but we’re happy to claim it. Temecula’s newest winery got our attention when it opened last fall, situated on the other side of a 300-acre estate it shares with sister winery Ponte, and it’s the only one in Temecula Wine Country that has a wine blending lab as part of its main offerings. Opening this month are a pool, a café, and a cocktail bar (buy a guest pass or rent a cabana for the day, complete with lounge chairs, shower, and more). Vino and vitamin D? Yes, please!

35601 Rancho California Road, Temecula


Shopping & Beauty

High-End Retail

Amy Meier

The interior designer opened up her first retail space and design studio last year, housing antiques collected during her travels (for instance, a Paul McCobb bar cart). Then there’s bespoke collections created specifically for her: Grecian-inspired ceramics by La Jolla artist Joe Skoby, table lamps designed by Carol Leskanic in New York, coffee table trays by Erik Gustafson in Chicago, and mirrors by James Kendall Higgins.

16903 Avenida de Acacias, Rancho Santa Fe

Best of North County 2019

Best of North County 2019

Amy Meier | Photo: Becca Batista

DIY Accessory

Flora Aura

Encinitas mom Lindsy Richards designed and patented these adjustable leather-and-elastic headbands and corsages for use as the base of flower crowns. Gather your own blooms and arrange as you please.

Brand that Gives Back

Sea of Seven

Surfing photographer Jack English and his daughter, Eden, launched Sea of Seven from their Encinitas garage with giving back in mind—for every product sold they donate a tee to a homeless person. They sell surfer chic tees for him, her, and kids, as well as prints. Shopping never felt so good.

Sustainable Fashion

Ineffably

Sustainable and ethical—that’s the standard for the threads to hang on the racks at this airy brick-and-mortar. Opened by Audrey Latsko last year, Ineffably stocks only fair-trade organic goods that’ll withstand a lifetime of wear. There’s even seed paper price tags to ensure nothing goes to waste. Plant it, grow it, enjoy it. It’s a retail cycle that keeps on giving.

2650 Via de la Valle, Del Mar

Best of North County 2019

Best of North County 2019

Marrow Fine | Photo: Jesse Chamberlin Marble

Jewelry Line

Marrow Fine

Jillian Sassone has been handcrafting head-turning gemstone settings and gilded masterpieces from Solana Beach for years. But her “Dreaming of Marrakesh” line, dropped last summer, has given us unprecedented bling envy. Inspired by Morocco’s iconic faded and intricately patterned tiles, the collection includes those stackable pieces Sassone is so known for, as well as standalone statements like Moon Signet Rings—choose one that reflects the moon’s phase during a special moment—and the Opal Headdress Ring (pictured), which is based on the first piece she ever made, using her late grandmother’s heirloom opal.

One Paseo, Carmel Valley

Handmade Goods

Thread Spun

Heidi Ledger took over what had been storage space for her husband’s surf shop, Atacama, to set up a storefront for her online business selling women’s accessories, art, and home wares. It’s her latest step in building an environmentally conscious business that provides dignified employment opportunities to artisans around the world, including refugees resettled in San Diego. She also donates 10 percent of all sales to Circle of Health International, a nonprofit that supports organizations serving women and children. Follow @threadspun to stay in the know about future pop-ups, like one May 4–12 at Atacama Surf Shop.

1114 North Coast Highway 101, Encinitas

Shopping Destination

One Paseo

With 40-some tenants opening on a rolling basis, it’s too soon to say just how much we’ll love Carmel Valley’s new shopping concept. Still, here are the local retailers we’re glad to see moving in and the stylish and tasty newcomers we can’t wait to meet.

Best of North County 2019

Best of North County 2019

With a vibe akin to the country marts in Malibu or Santa Barbara, it makes sense that the 96,000-square-foot One Paseo has recruited some brands from those haughtier areas to drive home its concept. Take the laid-back Whiskey & Leather and the edgier West of Camden boutiques out of Santa Barbara and Huntington Beach, respectively, plus cool-kid patterns from Faherty and, for children’s threads, Nathan West, which also houses a vintage barbershop in the back for the wee ones.

But it’s the local makers expanding into their second brick-and-mortars that we’re most excited about: Encinitas swimwear shop Blackbook Bikini and North Park clean beauty boutique Shop Good, respectively. Then there’s the boho-chic Van De Vort and beloved plant and gift emporium Pigment moving into third locations after their seconds in Liberty Station.

As for the grub, check out San Diego favorites like Tender Greens, Parakeet Cafe, and Sweetfin Poke, or the more upscale Newport Beach transplants Ways & Means Oyster House and grab-and-go stop The Butchery. Any complaints about the calorie-packed Shake Shack and Salt & Straw can be left at the door of BodyRok, SoulCycle, or Vibe Flow Yoga.

Follow up your workout with some pampering at cürBAR, Drybar, or The Color Counter, and you’ll never want to leave. Beginning in July, some San Diegans won’t have to—that’s when One Paseo’s residential development opens. As they say, if you build it, they will come!

12860 El Camino Real, Carmel Valley

Custom-Made Knives

Leucadia Custom Knives

Leucadia-based father-son duo Scott and Anthony Wing adorn their Damascus steel and Swedish stainless blades with equally sharp-looking handles, made from fabric-and-resin Micarta, elk antlers, and koa, sapele, and sycamore wood. They’re perfect for fishing and just as handy in the kitchen or workshop. Choose between an eight-inch chef knife, a fillet knife, a two-inch kiridashi and bottle opener (dubbed the “Beeradashi”), or other styles. Each piece is handmade to your liking, so expect to wait up to six months.

Barbershop

The Country Club Barber Shop

Wylie Avinion’s passion for barbering goes beyond giving fresh trims; it’s a dedication to clients and community. He’s partnered with Streets of Hope San Diego to give free haircuts to homeless people. At his newly minted Ivy League Barber Academy in San Marcos, Avinion teaches up-and-comers to not only act as entrepreneurs of their own brands, but that their craft—when done with care—can remind someone of their worth. Appointments are highly recommended.

555 West Country Club Lane, Escondido; 12145 Alta Carmel Court, Rancho Bernardo

Eco-Friendly Beauty

Sonora Refillery

You won’t see a plastic vessel in sight at this boutique. Grab a glass jar or bottle and fill up on health-conscious bath and home products like plant-based laundry detergents, Himalayan sea salt, baby wash, and lotions, with the option to customize the scents with pure essential oils. You can make your own shampoo, too.

1012 South Coast Highway, Oceanside

Men’s Denim

Lone Flag

The new releases haven’t stopped since Lone Flag uprooted from Del Mar to Encinitas last year, but what’s caught our eye is their new Coast Denim line. The style is minimal and lightweight—to fit a SoCal lifestyle—and the fabric dyed in Los Angeles before the Lone Flag crew often puts its own spin on it. Consider the Moonlight Wash, where they dipped a batch of jeans in the ocean at Moonlight Beach and hung them out to dry, so each pair has a distinct distress from the salt and sun. So SoCal, indeed.

1057 South Coast Highway 101, Encinitas

CBD Facial

Four Moons Spa

This holistic hideaway is more than thatched bungalows housing inimitable healers. Inside there’s cupping, acupuncture, medical intuitive sessions and, our favorite, organic facials. Their CBD Revival Facial harnesses the power of Leef Organics CBD as a free-radical fighter and antioxidant. As you lie on a crystal-embedded infrared mat, your therapist massages the oil into your face with a chilled rose quartz roller to boost collagen and rejuvenate your skin and spirit.

775 North Vulcan Avenue, Encinitas


Health & Wellness

Health Retreat

Wellness Collective at Rancho Valencia

Hit “reset” in style and luxury with a new retreat at Rancho Valencia. Their Wellness Collective, in partnership with San Diego’s Lifewellness Institute, focuses on epigenetics and “generating positive gene expression.” Make those genes smile again with a customizable itinerary involving a combo of fitness, massages, special menus, and workshops. The revamped program allows for more flexibility and increasingly in-depth workshops on topics such as sugar addiction, the inflammatory lifestyle, and adolescent mental health.

5921 Valencia Circle, Rancho Santa Fe

Back-to-Nature Program

San Diego Wildlife Center

In many parts of North County, our neighbors are coyotes and snakes. This center, headed up by Rancho Coastal Humane Society, is teaching residents how to coexist and support our wild neighbors with fun educational events, like a “baby shower” to collect gifts and donations for their growing pack, and a spring camp for kids (April 1–5 and 8–12).

2380 Camino Vida Roble, Carlsbad

Best of North County 2019

Best of North County 2019

Inn at Moonlight Beach

R&R Destination

Inn at Moonlight Beach

A perfect staycation for a wellness weekend, this recently renovated Encinitas inn wins props for being the first building in America to adhere to the WELL Building Standard (even beyond LEED certification). The five-room modern retreat has all the right touches, from meditation nooks with gurgling fountains to biodynamic gardens for morning tea, sound therapy machines for dreamy sleep, deep soaking tubs, in-room aromatherapy, opportunities to harvest the herb and flower gardens for aromatic satchel making, and healthy organic breakfasts delivered to your door. Juice cleanse and ayurvedic wellness and relaxation packages are available too.

105 North Vulcan, Encinitas

Bike Showroom

Pinarello

Italy’s most elite and elegant bicycles have a new US headquarters in, of all places, Solana Beach. Peruse the sleek wheels, which run from $2K to $20K, and even step outside to demo your favorite. Keep an eye out for events with drop-ins from pro cyclists—2018 Tour de France winner Geraint Thomas has popped in. (Pinarello is, after all, the preferred choice of Tour de France champs.) But think gallery, not retail, as none of the bikes are for sale here. They’ll send you to one of their authorized retailers for a custom fit.

238 North Cedros Avenue, Solana Beach

Skatepark

CA Training Facility

Rather than having your little shredders “crooked grind” your flowerbeds into dust, check this out: The designer and builder of Street League Skateboarding courses (your kids will know what that means) just opened an indoor facility. Equal parts skate park and Olympic training center, it features competition-environment fixtures like time clocks and judging stands. Whether they’re beginners or budding pros, skaters can take lessons from legends and prepare to take the podium one day. Get ready to negotiate those energy drink contracts!

1410 Vantage Court, Vista

Best of North County 2019

Best of North County 2019

San Diego Botanic Garden | Photo: Rachel Cobb

Wellness Workshop

Nature Bathing at San Diego Botanic Garden

Keep your clothes on; it’s not what it sounds like. The San Diego Botanic Garden jumped on this meditative trend last year with the help of instructor Rhana Kozak, who’s trained in shinrin-yoku, the Japanese therapy of nature bathing. The two-hour course, typically held on Sunday mornings, is meant to help participants mindfully tap into their senses and soak up nature’s ambient cures. The immersion happens in two individual 20-minute walks, and ends with tea brewed with botanicals straight from the herb garden, followed by a savasana in the bamboo garden that’s as relaxing as it sounds.

230 Quail Gardens Drive, Encinitas

Cycling Studio

Verve Studios

When you’re over trying to find parking for SparkCycle or need a break from hearing the SoulCycle instructors on their inspirational pedestal, there’s a new cycling studio in town. Carlsbad native Lena Rakijian opened Verve in January after recruiting two of her former fellow spin instructors from Boston. Their most popular class is VerveCycle, a 45-to-75-minute session that combines high-intensity intervals and upper body strength training for a no-nonsense, satisfying workout.

2630 Del Mar Heights Road, Del Mar


Arts & Culture

Museum Partnership

Museum of Making Music & San Pasqual Academy

Just as schools are cutting arts programs left and right, Carlsbad’s Museum of Making Music is meeting needs with fun, unexpected programming and partnerships. Just last year they introduced a totally immersive music program for San Pasqual Academy foster teens interested in music as a possible career. Other MoMM programs put instruments in the hands of seniors or provide museum access to students living below the poverty line. Upcoming concerts include Grammy winner Daniel Ho Trio (April 6), Irish music from the Seamus Egan Project (April 13), and “chamberfolk” band Harpeth Rising (April 20).

5790 Armada Drive, Carlsbad

Best of North County 2019

Best of North County 2019

ArtWalk Carlsbad

Art Event

ArtWalk Carlsbad

Launched last year by Little Italy’s Mission Federal ArtWalk, ArtWalk Carlsbad is positively kaleidoscopic, with more than 200 artists displaying and selling their work September 21–22. In a nod to the defunct Carlsbad ArtSplash event, chalk artists bring Armada Drive to vibrant life—coloring surfaces in turquoise, tangerine, silver, and more glowing hues.

Armada Drive, Carlsbad

Street Artist

Santos Orellana

You know his work if you’ve been to Moto Deli—the mural Arriba, Abajo y de Lado a Lado (“up, down, and side to side”) has been tempting patio patrons to pause for selfies ever since its completion in 2017. But that just scratches the surface of how this Carlsbad-based artist has muralized North County in his upbeat style (pictured), inspired by the Mesoamerican tradition of his Honduran roots and the street art he absorbed as a New Yorker in the mid-’80s. His Free Beans Project is a treasure hunt in which he leaves a numbered set of paintings—each one a Warhol-like can of beans—in public places for people to find and keep. Follow @wherehaveyoubeans to see where they’ll show up next.

Best of North County 2019

Best of North County 2019

Santos Orellana

Play Festival

Final Draft New Play Festival

If you like theater and beer, this New Village Arts festival is definitely up your alley. The Final Draft New Play Festival gives local playwrights and breweries shared spotlight in a weekend-long event every January that includes readings of new plays, workshops, and panel discussions. It concludes with the Final Draft Party, where audience members can mingle and enjoy craft beers. Cheers to drama celebrated right!

2787 State Street, Carlsbad

Artsy Date Night

Oceanside Museum of Art

The city of Oceanside is heating up, and its very own OMA is right there with it. They added their popular Music at the Museum series to various First Friday Art Walks—April 5 features live music and dance performances on the terrace and lobby. The best part? Free admission from 5 to 8, but you’re welcome to stay until 10, and there’s a cash bar. It’s the artful alternative to a night at the pub.

704 Pier View Way, Oceanside


Kids & Pets

Family Bazaar

Flower Hills’ Feast + Craft Artisan Market

This new pop-up for families and foodies sprawls through Flower Hill Promenade with food trucks, live music, free crafts for kids, and educational experiences from local museums. Parents can enjoy beer gardens and vendors selling jewelry, reclaimed wood art, pottery, hand-poured candles, European shoes, and more. See it the second Sunday of each month, starting in May.

2720 Via de la Valle, Del Mar

Best of North County 2019

Best of North County 2019

Flower Hills’ Feast + Craft Artisan Market

CoWorking Space for Parents

Work With Me

You can make every day “bring your kid to work day” at this new coworking space. It’s a godsend for parents who work remotely and need more than naptime to get the job done. You’ll find a nursing lounge, Wi-Fi, private desks, communal workspaces, and a quiet room for conference calls. Children are cared for by professionals in a connected room outfitted with a baby zone, reading corner, train table, art zone, and more. All this and the chance to socialize and collaborate with other grown-ups? Sold.

7740 El Camino Real, Carlsbad

Best of North County 2019

Best of North County 2019

Legoland

Birthday Perk

Legoland

“Free” and “Lego” aren’t usually seen together, but all year, in honor of Legoland turning 20, kids 12 and younger get into the park for free on their birthday (proof of birth date required). Once inside, they can watch the new short Lego City 4D—Officer in Pursuit or take a spin on the recently opened Lego City Deep Sea Adventure submarine ride.

One Legoland Drive, Carlsbad

Baby Programming

Babies in Bloom

This birth center and boutique has long been a hub for new moms in Vista. It assists with everything prenatal and postpartum, including breastfeeding advice and support, car seat checks, and more. The infant and toddler art classes are the newest educational programs, but the most popular remain Baby & Me Yoga, Toddler & Me Yoga, and GroovaRu, a baby-wearing dance class. This month, snag free samples at the seventh annual BabyFest, April 28 at Westin Carlsbad Resort & Spa.

1948 Via Centre, Vista

Best of North County 2019

Best of North County 2019

Harumama

Kids’ Dish

Harumama

Expand your picky eater’s palate with this Asian restaurant’s adorable steamed bao buns that look like cartoon pandas, bunnies, cats, and other creatures. The cloud-soft buns envelop fillings such as pork, purple potato and, for dessert, Nutella or red beans. Each order comes with two buns, which are nestled inside a steamer basket that kids can open just like a present.

2958 Madison Street, Carlsbad

Kiddie Coachella

Hullabaloo Family Market

If your kiddo is over the park playdate or library storytime routine, they’ll love this fun and festive event, which takes place the first Monday of the month at the San Dieguito Heritage Museum. When kids aren’t dancing and singing along to children’s band headliner Hullabaloo, there are activities like face painting and crafts. Meanwhile, parents can check out the booths where family-friendly vendors sell their wares.

450 Quail Gardens Drive, Encinitas

Best of North County 2019

Best of North County 2019

Dr. Grey’s Play & Stay

Dog-Sitter

Dr. Grey’s Play & Stay

This veterinarian-run home boarding and doggie daycare is more like a boutique hotel for your fur baby. Pampered pooches can sleep on dog beds in themed rooms—like Hollywoof, Safari, and Beatles & Bowsers—watch widescreen TVs, and leap into a swimming pool. There are spacious yards for private or group play, and bonus: They’re equipped with doggy cams, so you can watch Fido frolic from afar. An extension of Carmel Mountain Ranch Veterinary Hospital, Dr. Grey’s Play & Stay will provide medical care, facilitate special diets in the dogs’ dedicated kitchen, and even bathe your hound for free with a 24-hour stay.

San Pasquale

Best of North County 2019

Death by Tequila | Photo: Becca Batista

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Features SEPTEMBER 22, 2026

Who Was San Diego’s Original Theater Star?

A century ago, there was a stage actress known as San Diego’s Sweetheart—we traced her footprint through history, up to modern day

Who Was San Diego’s Original Theater Star?

There was once an actress known as “San Diego’s Sweetheart” who mailed herself to Los Angeles—donning a helmet covered in postage stamps and boarding a two-seater, single-engine mail plane. The publicity stunt was billed as the first air parcel package in the US. It wasn’t. She wasn’t even the first human to be mailed: When the US parcel post started in 1913, at least seven people mailed their newborns to relatives (an innovative loophole eventually outlawed).

Technicalities be damned. That kind of nose for spectacle was why Virginia Brissac was such a star—landing bit parts in TV shows (I Love Lucy, Dragnet) and 155 films, notably playing James Dean’s grandmother in Rebel Without a Cause. “Nobody could help but love her,” her dresser told San Diego Magazine in a 1971 feature, published when Brissac was 88 years old.

In 1911, she topped the Playbill at the opening of the Savoy Theatre at 3rd and C streets in Downtown—a grand live-performance hall built for $150,000 ($5.2 million in today’s money). It became one of the premiere vaudeville theaters in the country (under vaudeville king Alexander Patages). The theater helped make San Diego a destination for stars like silent-film comedian Roscoe “Fatty” Arbuckle, heavyweight champ Jack Dempsey, plus classical legends Rachmaninoff and Anna Pavlova. As theaters converted to movie houses through the ’20s and ’30s, the Savoy remained dedicated to live humans. It closed in 1940, and the Civic Theater now stands in its footprint.

As for Brissac, during a time when women couldn’t even vote, she led a stock company under her own name at the Strand Theatre. The Brissac Company held a four-year residency, “an all-time successful record run for San Diego,” the article says. That classic Ocean Beach theater (featured in San Diego film legend Cameron Crowe’s Almost Famous) has been closed for decades, its bones now a chain beachwear and souvenir store. But Brissac’s legacy lives through the women leading San Diego’s theater scene.

Read the entire 1971 article by Merle Clayton below…

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Features
Arts & Culture SEPTEMBER 14, 2026

What Will It Take to Make San Diego a Global Arts City?

Jonathon Glus on the Art + Design District, investing in the creative economy, keeping artists in the city, and what we can learn from places like London and Chicago

What Will It Take to Make San Diego a Global Arts City?
Photo Credit: Stacy Keck

Jonathon Glus is the Prebys Foundation senior fellow leading the development of the Art + Design District at the Downtown San Diego Partnership. He has been asked what an arts and design district is many times. In our conversation, I asked him instead to describe what it isn’t. His answer opened up a broader discussion about what San Diego has and hasn’t invested in, what it has the capacity to become, and what other cities have done that we haven’t. Glus speaks about global art fairs and architecture biennials in Chicago and long tables at dinner parties all with the same fluency. He also discusses who gets to live in the neighborhoods where creative work happens, and what it means when they can’t afford to stay.

Claire Johnson: You have been asked what an arts and design district is many times. Can you tell me what it isn’t?

Jonathon Glus: It is not a place designed intentionally and specifically for tourists. Of course there will be opportunities for tourists to come, but the district is really focused on creatives, on creative education, and on the creative workforce—as well as our major performing arts organizations. That is the emphasis.

What does the district need to do in the next five years for you to consider it a success?

[It needs to] develop greater connectivity between the anchor institutions—the symphony, Broadway San Diego, the opera, all the wonderful things happening in Balboa [Park]—and the creative workforce that will be living and working in that neighborhood 24/7.

What does San Diego not have that you wish it did?

We have not been intentionally investing in the contemporary art product that other major cities have been building. A contemporary art fair. A biennial that reflects the ethos of this region. Chicago developed an architecture biennial about eight years ago. London has a design biennial. Desert X, right here in Southern California, invests in and elevates contemporary artists inside a city. We have not really been playing in the global art market in a way that we have the capacity to.

What capacity do we have?

We have a wonderful foundation. Two theater companies that produce work that goes to Broadway more than many regional theaters in the country, major museums, artists teaching at UC San Diego and University of San Diego. What a city does when it wants to take itself to the next level is intentionally create the product. Miami went after the Art Basel fair; they did not passively receive it. You have to have the intention and the will, and you have to go after it. We haven’t done that in the way that other cities have.

Look at what we did with the tech sector; we’re now a major tech center. That was intentional. Leadership organized around it. We have to do the same thing around the arts. We have a lot of contemporary art collectors here. We have a lot of galleries. But the ecosystem of the business of contemporary art is not as organized or as visible as it should be.

Which city is your North Star?

It’s bits and pieces of different cities. Dubai has invested very quickly and very intentionally in contemporary art—art fairs, design fairs, higher education, artist residencies from all over the world. London has centered artists and creatives in the contemporary zeitgeist in a way that was not true 40 years ago. They built biennials. They ensured British artists had affordable housing and workspace. They made sure the media paid attention to what they were doing.

If you don’t have an artist at your dinner table, it’s not a dinner party. That sounds elitist, but it’s true. It shows the value that artists have in a community. Our relationship culturally with Tijuana is really significant here because artists in Baja seem to be at the table.

We’ve talked before about how food, fashion, design, and art aren’t siloed anymore.

They aren’t. When super creative people are in a community doing extraordinary work, that draws other super creative people doing extraordinary work. That’s why other arts and design districts around the world end up populated with some of the most interesting restaurants and young fashion designers. Creatives want to be around other creatives.

Which leads to the economic argument…

Our creative economy already employs about 170,000 people and generates more than $11 billion in economic activity. It’s large and robust. But we must center all of this in accessibility and affordability. Williamsburg used to be affordable. Artists can’t afford to live there anymore. Wicker Park and Bucktown in Chicago—artist central, now unaffordable. If we’re going to invest in this district, we have to be really intentional about housing and workspace, so creatives have a place in the future of this district.

I see all these new supper clubs and creative collectives popping up. What is the lesson there for San Diego in terms of the commercialization of cultural and creative groups?

I think the lesson is that nothing changes. What do people love? Long tables. Why? Because you’re with a lot of people—some you may have known your entire life, but most you don’t. And if it’s driven by a creative process, all the better. We know one of the best ways to do that is around food, but also music.

For the Art + Design District, part of why we’re leaning into the process is because, culturally, we’re bringing down the barriers between film, fashion, multimedia, tech, and architecture. It’s an experiential mashup in the best possible way.

And it’s not just about art and design, but community writ large. Creative expression is something we all desire. Whether it’s at a long table, at the opera, or in your studio, we gravitate toward creative expression as a way of building community and communicating with the people around us.

Is there a question I should have asked you but haven’t?

I hope you are writing about this in seven years when the district is fully mature. But this is just the beginning for all of this. I think that’s what’s most exciting to me. We don’t know what this is going to be like, but we know it’s going to be creatively centered, and that’s super exciting to me.

Arts & Culture SEPTEMBER 11, 2026

San Diego FC’s Vision Goes Beyond the Soccer Field

A conversation with Sebastián Morúa on art, community, and why the club’s future heroes should include the creatives helping build it

San Diego FC’s Vision Goes Beyond the Soccer Field
Photo Credit: Xavier Hernandez

Sebastián Morúa is the Senior Vice President of Brand & Innovation for San Diego FC. He oversees Playmakers, the program through which the club has, over the past three years, engaged with over 80 working artists—not as marketing partners, but as co-creative directors.

Morúa didn’t build Playmakers as a community-outreach program bolted onto a Major League Soccer franchise. He built it as the identity of the franchise. When we sat down, he talked about the World Cup, San Diego’s creative workforce, his challenge to other sports franchises in the city, and the mural of heroes he hopes people will see one day when they close their eyes and picture San Diego FC.

Claire Johnson: Why does an MLS team invest in arts and culture?

Sebastián Morúa: I want to answer that in two parts. Philosophically first—because I think what you’re really asking is why should any sports team do this when most don’t.

Sport is a platform for transformation. It has proven that over and over. We saw it this summer with countries participating in the World Cup for the first time and what that did in their home countries—the sense of self-identification, pride, possibility. That is the power of sport.

When you take a sports team that’s fueled by that principle and understands what it could mean for other stakeholders in a community, you start to think about what you can accomplish in collaboration with them. One of those stakeholders, very early on, was the creative community. If we were going to build a team that represents this place and its people, we needed to go to the source. Artists are uniquely positioned to translate the essence and the soul of a community. When you zoom out and look at the multitude of artists in a place, you start to see the fabric of that local culture. That’s where the sense of pride and possibility gets unlocked.

But you’re also San Diego FC specifically. That matters.

Our mission is to create opportunities for talent to flourish and make San Diego shine. That means the club is a platform. When we started doing the early research for the brand, we brought artists into our focus groups. The response was immediate. There was a clear need. In 2024, we ran the first full year of what became Playmakers, working with more than 20 artists to help us tell the story of how San Diego FC could weave 18 distinct communities together.

We’re in the business of developing communities through sport. We’re not in the business of fútbol to entertain communities. That is an outcome—but not the purpose.

When you started, were you thinking about the profitability of this type of program?

No. I wasn’t thinking about where this was going or how much it would cost. It instinctively felt aligned with our organizational purpose, and we made a decision to go for it. Now it’s become what it’s become.

What does Playmakers look like in 10 or 20 years?

If a fan closed their eyes 20 years from now and tried to paint a mural of the heroes that make up the club, they would see a big percentage of Playmakers artists on that mural. Ask any fan about the team they’ve supported for decades, and they’ll tell you about players, maybe a coach, maybe an owner. We’re expanding that. In our mural, there’ll be artists, entrepreneurs, community leaders, youth coaches. The community will be present.

Three to five years from now, Playmakers is an established community of creatives who have co-directed the identity of the club and the evolving identity of San Diego. If we keep the pace we’ve kept, we should have collaborated with 150 to 200 artists whose stories we’ve told and whose next steps we’ve helped support.

What would you tell another organization considering this kind of investment?

There’s a huge benefit for us as a club and as a brand. This is symbiotic. The artists have a need, we can support that need, and in return the community cares more about our club because of the investment we’re doing in the community. That’s what I would tell another organization.

What excites you most about how San Diego is changing?

San Diego is waking up to how much it has to offer the global conversation around culture. There’s a purity to life here—partly because of the weather, which allows us to spend so much time outside, in nature—and that exists alongside this incredible richness in food, music, art, and now sports.

I have a sense that San Diego is ready to unlock its full potential. You see it in the artists and creatives here. They’re ready. There’s very little hesitation. It’s more like: “Hell yeah, of course I want to do this. I know I’m talented. I’ve been waiting for something like this.”

That energy, combined with the unique lifestyle and character of this place, creates a really exciting sense of what San Diego can become in the years ahead.

Is there a question I should have asked you that I haven’t?

I would ask: What would you say to the other big players in San Diego who are—or could be—shaping the cultural fabric of our community? Do they understand the symbiotic benefit? Are they supporting it?

Because Playmakers, in the end, is a cultural compass. It’s making sure that San Diego still feels—and will always feel—represented in the creative process of building San Diego FC and what that means for San Diego.

The pitch is a canvas. Athletes are painting collectively during every game. There is a story in every game. That’s the link between sport and art. At the core, it’s the same creative process.

Arts & Culture Q&A
Studio S SEPTEMBER 11, 2026

Vi at La Jolla Village – Senior Living in the Heart of Everything

At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.

Vi at La Jolla Village – Senior Living in the Heart of Everything
Courtesy of Vi at La Jolla Village

Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.

All-access pass to good living.

As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.

Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.

The harmony of mind, body and community.

Courtesy of Vi at La Jolla Village

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”

Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.

Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.

While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.

“Location, location, location”

Courtesy of Vi at La Jolla Village

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.

“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.

With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.

The best of all worlds.

Courtesy of Vi at La Jolla Village

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.

This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.

To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.

Partner Content
Arts & Culture SEPTEMBER 4, 2026

What’s Next for Arts and Culture in San Diego?

Artists and advocates are building a more sustainable creative future through public funding, political organization, and cross-border collaboration

What’s Next for Arts and Culture in San Diego?
Photo Credit: Katie Gardner & Matt Furman

This is part of a three-part series. This is Act III. See Act I and Act II here.

The Future

We’ve been here before.

In 2012, city funding for the arts and culture in San Diego had eroded. As a corrective, the city council unanimously approved “Penny for the Arts”—a promise to dedicate roughly one penny of every dollar spent on hotel rooms (the Transient Occupancy Tax, or TOT).

The logic was fair and sound: Cultural institutions and events help attract visitors. Those visitors pay hotel taxes. So, the people agreed, some of that hotel-tax revenue should go back into maintaining the cultural ecosystem that helps bring those visitors and that money.

Projected as a five-year plan, the measure was supposed to increase funding to $17.9 million by 2017.

It never did. The penny was never guaranteed, so each year the city used part of it for other priorities. By 2023, the money going to arts and culture was up to about a half a penny. Even as TOT revenue has gone up significantly.

In 2019, TOT revenue was $245 million.

In 2025: $325 million.

One fix would be to guarantee the penny. Not simple, given San Diego’s financial woes. But the alternative—eroding the culture that makes San Diego San Diego, give it its identity—also doesn’t feel wise. Plus, even a locked percentage still rises and falls with tourism, which is why culture advocates want a guaranteed floor on top of it.

Another solution would be to give the arts commission actual authority.

“It’s an advisory body,” says arts commissioner Kamaal Martin. “You’d be hard-pressed to find anybody who takes our advice.”

Photo Credit: Katie Gardner & Matt Furman

He described the commissioners debating real, consequential questions this year, like whether and how to divide the cuts between funding pools. But those conversations “don’t connect to whoever’s actually deciding,” Martin says. “We haven’t been entrusted with decision-making about relevant things nearly enough.”

Christine Martinez is building political infrastructure through her organization Arts+Culture:San Diego—which is starting a 501(c)(4) lobbying structure not unlike police and fire unions. Martinez is also keeping her community actively engaged. “We won’t be caught off guard next year like we were this year,” she tells me.

Then there’s the evergreen issue of affordability and accessibility. Kiplinger’s most recent report ranks San Diego as the 11th most expensive city in the US, based on cost of living. The average home value is $980,700 (the US median is $540,000), but San Diego’s median household income is only one-third greater than the national level. Rent is also 66 percent higher than the national average ($2,716 vs. $1,636).

This is why San Diego has long suffered from the creative brain drain—creatives leaving for more affordable cities. “Artists are free to live wherever they want, and they will go where the rent is affordable,” says Jennifer de Poyen of Space 4 Art. “When they leave, they take their gifts with them, and their contributions, and their economic impact.”

One saving grace is the presence of Tijuana, where the cost of living is about 60 percent lower than San Diego, per Numbeo. Tijuana has long functioned as an affordable neighborhood for many in San Diego’s creative culture. It’s part of the reason why the binational identity is such a constant in our galleries, music, theater, murals, and culture. While that cross-border blood flow is one of San Diego’s most compelling attributes, few artists living that life would call it convenient or easy. A city is at a disadvantage when its culture creators have to cross a border to go home at night, and cross again the next morning to work.

In May, San Diego County Board of Supervisors approved a $2.75 million arts initiative of its own. It includes an Artist Space Grant Program aimed directly at the affordability crisis, as well as an artist-in-residence program, a dedicated Binational Creative Economy Investment, and a one-time investment in the Black Arts and Culture District in Encanto.

Bob Lehman of San Diego Art Matters has been doing county-level, binational organizing for years; in 2023, he helped get the county’s arts commission reestablished after 30 years of defunctness. That’s important because it gives arts and culture an official seat in county government, advising the County Board of Supervisors on arts and culture policy. He also brought in consultant Laura Zucker, who ran LA County’s arts program for three decades, to build a real regional plan.

“I really believe we’ll have something set up here that other communities come and look at,” he told me. “A national template other cities come to learn from.”

When asked who decides which artists will get the new grant money, county arts commissioner and executive director of the Chicano Park Museum and Cultural Center Monica Delgadillo Hernandez doesn’t hedge.

“That’s part of the infrastructure we’re going to be building,” she says. “What should a panel of reviewers look like? Should it be the commissioners? Should it be other folks? A supervisor?” She was just as candid that the commission itself doesn’t reflect San Diego’s population—Chicano communities are roughly a third of the city, she tells me, “and that’s not represented at the table yet.”

Photo Credit: Katie Gardner & Matt Furman

What Other Cities Prove Is Possible

The great news is that none of these solutions have to be invented from scratch. Numerous cities serve as examples of what’s possible—if we have the will.

Jonathon Glus—Prebys Foundation Senior Fellow for Art & Design, the Executive Director of the Art + Design District, and board president for California for the Arts—worked in Houston before coming to San Diego. The Texas city dedicates 74.5 percent of its hotel tax to arts grants by formula, and that support is guaranteed. Washington, DC locked in dedicated arts funding in 2019. Salt Lake City, my hometown, has run a voter-approved arts tax for almost 30 years, most recently reauthorized through 2034. And just this summer, New York City pushed cultural funding to a record $323.8 million, even incorporating an emergency fund.

Denver’s model is interesting because instead of a city-dependent funding model, theirs is a 0.1 percent regional sales tax. In place since 1988 and renewed by voters three times, their Scientific & Cultural Facilities District has distributed between $54 million and $85 million to arts, culture, and scientific orgs—each of the last 12 years.

This is part of a three-part series. This is Act III. See Act I and Act II here.

None of these cities got there by accident. They decided, on purpose, that arts and culture were worth protecting from politics—and, in some cases, worth building an entire identity around.

“That’s how Miami has flipped the switch,” says Glus. “People go to Miami for culture as much as they do the beach.”

San Diego has spent decades selling itself backward: Beach and weather first, culture as an afterthought you might stumble into. Glus would love to see the strategy flipped: Visitors should come for the art, “and then, by the way, you’re on the beach.”

Photo Credit: Katie Gardner & Matt Furman

So What Happens From Here?

“I do think it was a wake-up call for the community,” de Poyen says of the budget fight. “People understand that our funding is vulnerable. It was a lesson in how much power people have when they coalesce. But wow, is it painful.”

Glus says he’s genuinely optimistic. “The players have all changed seats, but the work is moving forward.”

“I believe optimism is a moral duty,” says Martin, who’s both power-fist and polite.

In eight months, there will be another budget fight. Everyone I talked to expects it will be worse. But something happened this spring that can’t be undone.

“I hope this rupture has brought us together in a moment of self-realization,” says Leticia Gomez Franco of the Balboa Art Conservation Center. “I hope we stop being so transactional; we begin to see ourselves and each other as partners in this work.”

That’s the whole ask, really. And it’s on all of us.

This is part of a three-part series. This is Act III. See Act I and Act II here.

A

About Aaryn Belfer

Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.

Art Arts & Culture
Arts & Culture SEPTEMBER 4, 2026

How San Diego Became a City of Art and Culture

The history, communities, and creative movements behind a cultural scene that extends far beyond the city’s postcard image

How San Diego Became a City of Art and Culture
Photo Credit: Katie Gardner & Matt Furman

This is part of a three-part series. This is Act II. See Act I and Act III here.

Without concrete, wildflowers are just weeds. Any honest history of San Diego art and culture is tension and its reckonings. It begins before the name existed, with the Kumeyaay. It must pass through the Panama-California Exposition, one hell of a county fair that conjured Balboa Park as our grand cultural stage. It pays tribute to the lights of La Jolla, where the donor pool helped realize unrealizable things. It should mention names like Marston, Scripps, Ochoa, DeWitt, Lopez, Klauber, Baldessari, Torres… so many.

In short spaces like this, long histories like that become roll calls. So this is more of a walk through pressure points, notes on recurring forces and regional oddities.

Border life is key to understanding the here of here. Art without dialogue is just decoration. At its best, that dialogue should be a tad muddy, emotionally gassed. In other words, it should be in need of art—to widen perspective, parse meaning, see the unseen.

San Diego’s central dialogue—the magic and the stressor—is being flatmates with Mexico’s second-largest city by population. That makes San Diego a swing-gate of shared and vastly different perspectives, both its own place and something larger. And in no other major city in the US do the fresh flow of ideas from two countries—different governments, laws, mores, expressions, arts, cultures, traditions, economies, loves, and resentments—mingle at such a constant daily rate (due respect to El Paso).

That binational steam created Chicano Park, one of the most uniquely San Diegan contributions to national and international culture. When construction of the I-5 and Coronado Bridge divided Logan Heights, neighbors protested by transmuting prejudicial concrete into redwoods of Chicano art. Turning a civic wound into a beautiful and enduring landmark that expressed and preserved a core identity—like East Side Gallery in Berlin or Constitution Hill in Johannesburg—is damn near the core of what art is supposed to do.

Like any city, the underground-overground friction is crucial in San Diego. Our culture is headlined by institutions that lift creative work onto national and international stages: MCASD, The Nat, SDMA, Centro Cultural de la Raza, the Symphony, WorldBeat Center, The Old Globe, La Jolla Playhouse, Mingei, Museum of Us, Stuart Collection, Timken, ICA, Comic-Con, etc. The next mutations grow in the seams: street murals, music dives, tattoo shops, wheatpasted walls, graffiti, lowriders, surf and skate art (though in San Diego, this is mainstream), pop-up shows, backyard shows, beach raves, any place with room for people and a loose relationship with regulations.

Photo Credit: Katie Gardner & Matt Furman

Both art and culture get their power from power. They’re fundamentally a conversation with and retort against dominant structures. San Diego’s most pervasive structure is arguably the most rigid form: the military. Its presence is heavy in the southern tip (Border Patrol), the middle (Navy and MCAS Miramar), and northern edge (Camp Pendleton). The military is San Diego’s largest employer, by a long shot.

Within this plus-sized environment of order and hierarchy, it’s understandable that Shepard Fairey’s “OBEY” posters in the late ’90s struck such a potent chord. The most compelling punk rock is often outside a strong governor’s window. (The “OBEY” series featured an ominous, propaganda-style André the Giant wheatpasted on random ugly surfaces across San Diego—launching Fairey’s style that he eventually used for Obama’s “HOPE” poster.)

Armed forces are often viewed as the absence of creative culture—understandably so, since rogue individual expression feels like a pretty sure way to sink a war effort.

But in San Diego, the Navy’s unsuspecting role as art creator—directly or indirectly—is hard to ignore. Tattoos are a dawn-of-time practice of many early cultures, including the Kumeyaay. But Polynesia was a core realm. Sailors were exposed to it on deployment in the Pacific Rim, inking their arms with the names of loved ones and unit insignia. Back in San Diego, they’d flaunt those tats in the beaches and bars of Mission Beach or PB (Marines did the same in Oceanside.) Enlistees were the muscular flesh galleries that helped turn skin art into one of the city’s most widespread modern art forms.

During WWII, the military also trained huge legions of San Diego laborers how to build war machines. Those mechanics, engineers, machinists, welders, painters, and metal fabricators used those skills for creative good in their neighborhoods—especially in custom car culture, which took off in the post-war ’50s and ’60s. Mexican-American vets helped develop the lowrider scene, a deeply rooted part of San Diego creative expression. Galleries on slow-moving wheels.

Tourism is the other mainstream force ripe for creating against. It is both critical to San Diego’s economy, and one of the greatest barriers to deeper, more nuanced expressions of what and who San Diego is. The industry of selling our city to passers-through creates a gigantic tarp of cultural tropes. It reinforces the most obvious charms—cute zoo animal takes in an epic sunset with a giant margarita—and doesn’t yield much airspace to the thrilling micro-cultures that live and breathe where locals live and breathe. Nothing against watercolors of dolphins, but much against the hegemony of watercolors of dolphins.

Maybe because of these dominant forces, San Diegans especially tend to force underground and institutional art into a needless cage match. It’s human instinct to champion the underdog as more worthy, but that has always felt like a form of articide.

Photo Credit: Katie Gardner & Matt Furman

It’s like saying the only good food is made by gritty upstarts who crafted their own whisks from discarded shopping carts. Most of those plucky whisk-makers would love to eventually be paid properly, would love a stage, a grant, a building, a donor, a lighting rig, health insurance, maybe even one chair that doesn’t threaten the spine.

That’s what the major institutions do. Both stages—the duct-taped and the donored—serve vital roles and deserve commensurate support if we care about the entire lifespan of creative expression and not just its first exciting steps. Championing the starving artist exclusively just secures an enduring poverty for the creative class at large.

I’ve often theorized it’s harder to create great art and culture in cities like San Diego, where the climate is supernaturally pleasant. In colder/hotter/rainier/less beautiful cities, people are forced indoors to fabricate their own beauty (the grunge music of Seattle, the obscene creative output of Reykjavík). San Diego’s eternally mild sunshine tends to make the human body our art medium of choice. But scratch the surface of that surf poster (and I’ve only scratched a miniscule percent here), and this city’s far from the cultural shallows it gets accused of being.

Addendum: A Personal Agenda. In scouting the route of art and culture across San Diego county through history, two areas come up again and again: La Jolla and Barrio Logan. So I propose a collaboration between two icons of artful concrete—Chicano Park and Salk Institute (one of the world’s great examples of brutalism architecture). Let Barrio Logan’s muralists go nuts on that coastal science fortress, unite the realms for a moment in time.

This is part of a three-part series. This is Act II. See Act I and Act III here.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

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NewBridge School

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NewBridge School
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NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!

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