You’ve heard of sommeliers. They’re wine experts who’ve studied the grapes, varietals, winemaking methods, sugar levels, acid levels, chemical compounds—everything that makes a good wine and determines how well it will pair with your dinner. This isn’t a self-appointed title like “social media guru.” This is a very grueling, specific, years-long testing program overseen by the Court of Master Sommeliers, a British organization.
There are three tests and certifications that matter. First is Certified Sommelier (the entry-level title, but still no easy feat). Then Advanced Sommelier (hundreds if not thousands of study hours and practical experience). And the end-all, be-all is to become a Master Sommelier (you’ve dedicated your life to wine, and your firstborn will be named Assyrtiko).
Since the first exam in 1969, only 214 people in the world have been named a Master Sommelier. Stories abound about sommeliers giving up after their fourth or fifth try. “I’ve heard of people walking into the blind tasting, sniffing the glasses and saying, ‘I’ve got nothing—I’m out of here,’” says Joshua Orr, an Advanced Sommelier who oversees the wine program at San Diego’s Marina Kitchen.
Orr takes his test this week. Expectations are high, especially since he just won Top Somm, an annual competition that crowns the best up-and-coming sommelier in America. Top Somm gathers some of the brightest and best from across the US and sends them through a competition in which they’re heckled, flustered and harassed by Master Sommeliers. They’re tested on wine service, wine theory, and have to execute a blind tasting in which they sniff, sip and analyze six unnamed glasses of wine and try to nail the global region, the grapes, the approximate age, whether it’s oaked, who made it, etc.
The previous four winners were from The French Laundry, the Ritz-Carlton Half Moon Bay, Café Boulud and Hotel Fauchere. And now Orr.
It’s a humungous honor. I always looked at the competitors and winners and said, “Oh, man—you’re the man.”
Tell me a feel-good story about civic San Diego pride.
Usually in these things it’s New York versus San Francisco versus Chicago. When I moved here five years ago, a mentor told me, “San Diego is where sommeliers go to die.” But we recently had a Master Sommelier down here and he was shocked at the talent level. Another San Diego guy—Brian Donegan, formerly of Market—is going with me next week to take the Master Sommelier exam.
Had you tried to enter the competition before?
Yeah. I’d never advanced beyond the initial round prior to last year, when I was allowed in as the “Top New Somm.” I’ve probably taken it two times maybe three prior to that.
What’s the competition like?
You start with the written exam online. It’s timed. They encourage you to Google and cheat because if you do, you’ll never finish on time.
What’s the blind tasting like?
You’re presented with six glasses of wine. In competition, they tend to be less obvious stuff. You gotta expect it. You just know they’re gonna screw with you. We had an Australian Riesling and they threw two sparkling wines at us. Then the questions come: How do you think it’s made? Is there lees contact? What style? What are the primary grapes? How old do you think it is? What’s the retail price of it? I got those right on the first one—a Pinot Noir-dominant Champagne from Bollinger.
There’s a “service” portion of the competition?
Yeah, you actually have to serve wine to these Master Sommeliers while getting harassed at the same time. It’s no-holds-barred, and it’s not meant to be fair. I got quizzed on Calvados and brandy. They were peppering me with the minimum alcohol, which apple types are used, name three small producers, what’s the alcohol level when it’s shipped, whether it’s batched still or continuous still, what’s the soil like…. And while all of this is going on, I have to walk around a table and serve wine.
Go back to the contest. You’ve just picked up a glass of white wine. What’s in your head?
Wine No. 1 was herbal and super mineral, but had a little elevated alcohol. It had a Sauvignon Blanc character, but it’s not super herbal so maybe it’s a riper style of white like Blanc de Blanc or Assyrtico. There’s a chive character to it. It doesn’t fit the Old World style. It ended up being a Sonoma Valley Sauvignon Blanc.
The second wine, because the nose was off. I’m at a blind tasting at Top Somm. Do I dare call the wine a little corky? I’m afraid they’re going to walk over to me and whisper, “Son, you’re going to need to politely bow out of the competition for suggesting we would ever serve a corked wine at Top Somm.” Well, I ended up saying that the nose was corked—and I got points for doing so.
How the hell do you break that down?
Certain grape varieties have certain markers. There are chemical compounds called pyrazines. It puts off a green bell pepper note that’s very prevalent in Sauvignon Blanc, Cabernet Sauvignon, Cab Franc and Merlot. If you can identify that in a glass of wine it makes the world of possible answers so much smaller. Rotundone is a chemical that smells like black pepper, so I’d think something like Syrah or Mourvédre. From there, it’s matching with structure. Sauv Blancs have high acid. Rieslings, too. Gewürztraminers have low acid and high alcohol. Sangiovese has a really distinctive orange color, but it’s also high acid and high tannin. You’re thinking, Is it ripe? Is it overripe? Dry? Jammy? All those things can point to climate, part of the world, Old World or New World.
I’m thirsty. Give me a recent “find” that you’re excited about at Marina Kitchen…
Samsara’s Turner Vineyard Syrah from Santa Rita Hills. It has that dark berry flavor but it’s not over the top. What I love is it’s got that peppery, smoky, olive, almost bacon character. But it’s not so heavy that it knocks you off your feet. I’m also huge on dry Rieslings. We do a great one called Wagner-Stemple that I just brought on by the glass.
The ultimate bottle on your list? For when I sell my startup.
The 91 Vega Sicilia Unico. That’s arguably the most heralded wine out of Spain—a Tempranillo. A crazy wine, made by a family so wealthy that they don’t have to worry about the bottom line. So they have 100-year-old vines and age it as long as they see fit. On our list it’s $525. Unfortunately, it does live up to the price. Damn you for being so expensive, and damn you for being so good.
Biggest part of your success as a sommelier?
Having access to a consistent, high-quality tasting group. Getting your MS is like a marathon—you need constant exposure and training.
So you and sommelier pals get together regularly and taste? Who pays for all the wine? I’m assuming it’s not Barefoot and Smoking Loon.
We pay for it ourselves. This isn’t cheap. It’s like getting a degree. Instead of spending it on books, you’re spending it on alcohol—which most college kids do anyway.
Anything else new?
I jumped on the Coravin bandwagon and I’m having fun with it. It looks like a little hand pump with a needle on it, and it lets you pull a glass of wine without uncorking the bottle. So I use it to feature four different wines—something old and something new. For instance I’m doing a Riesling from 1989 that you can taste for $8. I’ve got a 10 year-old Napa Valley Merlot. I’m going to start posting which wines I’m offering on the Twitter feed (@somm_morr).
How’d mom react to the Top Somm win?
She was on the east coast waiting up in a hotel room for me to call. I’ve done well but never great in competitions. So my dad joked, “Well, you picked a hell of a time to break through.”
Top Somm is a big deal in the wine world. San Diego's Joshua Orr just won it.
By Troy Johnson
You’ve heard of sommeliers. They’re wine experts who’ve studied the grapes, varietals, winemaking methods, sugar levels, acid levels, chemical compounds—everything that makes a good wine and determines how well it will pair with your dinner. This isn’t a self-appointed title like “social media guru.” This is a very grueling, specific, years-long testing program overseen by the Court of Master Sommeliers, a British organization.
There are three tests and certifications that matter. First is Certified Sommelier (the entry-level title, but still no easy feat). Then Advanced Sommelier (hundreds if not thousands of study hours and practical experience). And the end-all, be-all is to become a Master Sommelier (you’ve dedicated your life to wine, and your firstborn will be named Assyrtiko).
Since the first exam in 1969, only 214 people in the world have been named a Master Sommelier. Stories abound about sommeliers giving up after their fourth or fifth try. “I’ve heard of people walking into the blind tasting, sniffing the glasses and saying, ‘I’ve got nothing—I’m out of here,’” says Joshua Orr, an Advanced Sommelier who oversees the wine program at San Diego’s Marina Kitchen.
Orr takes his test this week. Expectations are high, especially since he just won Top Somm, an annual competition that crowns the best up-and-coming sommelier in America. Top Somm gathers some of the brightest and best from across the US and sends them through a competition in which they’re heckled, flustered and harassed by Master Sommeliers. They’re tested on wine service, wine theory, and have to execute a blind tasting in which they sniff, sip and analyze six unnamed glasses of wine and try to nail the global region, the grapes, the approximate age, whether it’s oaked, who made it, etc.
The previous four winners were from The French Laundry, the Ritz-Carlton Half Moon Bay, Café Boulud and Hotel Fauchere. And now Orr.
It’s a humungous honor. I always looked at the competitors and winners and said, “Oh, man—you’re the man.”
Tell me a feel-good story about civic San Diego pride.
Usually in these things it’s New York versus San Francisco versus Chicago. When I moved here five years ago, a mentor told me, “San Diego is where sommeliers go to die.” But we recently had a Master Sommelier down here and he was shocked at the talent level. Another San Diego guy—Brian Donegan, formerly of Market—is going with me next week to take the Master Sommelier exam.
Had you tried to enter the competition before?
Yeah. I’d never advanced beyond the initial round prior to last year, when I was allowed in as the “Top New Somm.” I’ve probably taken it two times maybe three prior to that.
What’s the competition like?
You start with the written exam online. It’s timed. They encourage you to Google and cheat because if you do, you’ll never finish on time.
What’s the blind tasting like?
You’re presented with six glasses of wine. In competition, they tend to be less obvious stuff. You gotta expect it. You just know they’re gonna screw with you. We had an Australian Riesling and they threw two sparkling wines at us. Then the questions come: How do you think it’s made? Is there lees contact? What style? What are the primary grapes? How old do you think it is? What’s the retail price of it? I got those right on the first one—a Pinot Noir-dominant Champagne from Bollinger.
There’s a “service” portion of the competition?
Yeah, you actually have to serve wine to these Master Sommeliers while getting harassed at the same time. It’s no-holds-barred, and it’s not meant to be fair. I got quizzed on Calvados and brandy. They were peppering me with the minimum alcohol, which apple types are used, name three small producers, what’s the alcohol level when it’s shipped, whether it’s batched still or continuous still, what’s the soil like…. And while all of this is going on, I have to walk around a table and serve wine.
Go back to the contest. You’ve just picked up a glass of white wine. What’s in your head?
Wine No. 1 was herbal and super mineral, but had a little elevated alcohol. It had a Sauvignon Blanc character, but it’s not super herbal so maybe it’s a riper style of white like Blanc de Blanc or Assyrtico. There’s a chive character to it. It doesn’t fit the Old World style. It ended up being a Sonoma Valley Sauvignon Blanc.
What part was the most nerve-wracking?
The second wine, because the nose was off. I’m at a blind tasting at Top Somm. Do I dare call the wine a little corky? I’m afraid they’re going to walk over to me and whisper, “Son, you’re going to need to politely bow out of the competition for suggesting we would ever serve a corked wine at Top Somm.” Well, I ended up saying that the nose was corked—and I got points for doing so.
How the hell do you break that down?
Certain grape varieties have certain markers. There are chemical compounds called pyrazines. It puts off a green bell pepper note that’s very prevalent in Sauvignon Blanc, Cabernet Sauvignon, Cab Franc and Merlot. If you can identify that in a glass of wine it makes the world of possible answers so much smaller. Rotundone is a chemical that smells like black pepper, so I’d think something like Syrah or Mourvédre. From there, it’s matching with structure. Sauv Blancs have high acid. Rieslings, too. Gewürztraminers have low acid and high alcohol. Sangiovese has a really distinctive orange color, but it’s also high acid and high tannin. You’re thinking, Is it ripe? Is it overripe? Dry? Jammy? All those things can point to climate, part of the world, Old World or New World.
I’m thirsty. Give me a recent “find” that you’re excited about at Marina Kitchen…
Samsara’s Turner Vineyard Syrah from Santa Rita Hills. It has that dark berry flavor but it’s not over the top. What I love is it’s got that peppery, smoky, olive, almost bacon character. But it’s not so heavy that it knocks you off your feet. I’m also huge on dry Rieslings. We do a great one called Wagner-Stemple that I just brought on by the glass.
The ultimate bottle on your list? For when I sell my startup.
The 91 Vega Sicilia Unico. That’s arguably the most heralded wine out of Spain—a Tempranillo. A crazy wine, made by a family so wealthy that they don’t have to worry about the bottom line. So they have 100-year-old vines and age it as long as they see fit. On our list it’s $525. Unfortunately, it does live up to the price. Damn you for being so expensive, and damn you for being so good.
Biggest part of your success as a sommelier?
Having access to a consistent, high-quality tasting group. Getting your MS is like a marathon—you need constant exposure and training.
So you and sommelier pals get together regularly and taste? Who pays for all the wine? I’m assuming it’s not Barefoot and Smoking Loon.
We pay for it ourselves. This isn’t cheap. It’s like getting a degree. Instead of spending it on books, you’re spending it on alcohol—which most college kids do anyway.
Anything else new?
I jumped on the Coravin bandwagon and I’m having fun with it. It looks like a little hand pump with a needle on it, and it lets you pull a glass of wine without uncorking the bottle. So I use it to feature four different wines—something old and something new. For instance I’m doing a Riesling from 1989 that you can taste for $8. I’ve got a 10 year-old Napa Valley Merlot. I’m going to start posting which wines I’m offering on the Twitter feed (@somm_morr).
How’d mom react to the Top Somm win?
She was on the east coast waiting up in a hotel room for me to call. I’ve done well but never great in competitions. So my dad joked, “Well, you picked a hell of a time to break through.”
Ask any local, human or shark—San Diego summer doesn’t really start until August. After June Gloom lifts and children file back into the halls of academia, our coastline comes to life with more space on the sand and a water temperature that finally rises above muscle-clenchingly frigid.
What better way to welcome Local’s Summer than by celebrating the bounty of the sea? At least, that’s what the gang at Puffer Malarkey Collective (PMC) figured when they launched Dockside Night Market four years ago.
Despite being born and raised in San Diego, Lillian Dang (the event’s co-producer and marketing director for PMC) says she didn’t know how abundant our local seafood scene was until she left and came back. “We are spoiled here,” she says, pointing not only to our plentiful produce from local farms, but also our sea-borne treasures.
When she and her co-producer Lucien Conner (PMC’s director of operations) brainstormed over what they felt the city’s food scene lacked, they realized: “What’s missing is an event that really celebrates the local seafood,” explains Dang.
Photo Credit: Enrique Espinoza
Dockside Night Market is meant to be a “San Diego summer party on the pier,” she says, bringing together local fishermen and local chefs to highlight the fruits of the local seas. Chefs from some of San Diego’s best restaurants clamor to be a part of the 15-chef-max roster, including Travis Swikard (Callie and Fleurette), David Sim (Kingfisher), Aidan Owens (Herb & Wood), Chianne Mallari (Herb & Sea), Tara Monsod (Animae), Jacob Ruck and Eric Bost (Jeune et Jolie), not to mention Mabel’s Gone Fishing, Bica, The Lion’s Share, Nine-Ten, Marisi… you get the idea.
Part of the intrigue is not knowing exactly what seafood will appear—in past years, there’s been uni, bluefin tuna, halibut, black cod, but it ultimately comes down to what’s fresh and what’s available. And with a chef lineup like that, it’s fun to imagine what sorts of surprises await. (If you’d like a small hint, there arecalendars of seasonal availability in the area.)
The one-night-only annual event takes place at Tuna Harbor Dockside Market on Tuna Harbor Pier (598 Harbor Lane), the same spot as the weekly fish market every Saturday from 8 a.m. until 1 p.m. or sellout (it’s usually the latter). VIPs get in at 6 p.m. and general admission is 7 p.m., and 100 percent of all ticket profits go to support the San Diego Fishermen’s Working Group, a 501(c)(3) nonprofit created to support the best interests of the region’s commercial fishermen. There’s also four cash bars and a live DJ (but leave the kids and pets at home).
“I think this is an event that can only happen in San Diego,” says Dang. Our city’s culinary cache is on the rise, and our proximity to some of the best fishing waters in the world make it a pretty dynamic duo. “It’s curated, it’s intimate, it’s all the things,” she promises.
The future of one of San Diego’s quintessential restaurants is up in the air. For 50 years, Kearny Mesa’s 94th Aero Squadron has slung its signature champagne brunch buffet, lunch, and dinner from a WWI-inspired restaurant and events space that looks like it was dropped straight from the French countryside. Recently and without fanfare, the restaurant added a message to its website that reads “Our restaurant is closed until further notice. We apologize for the inconvenience.” Mysterious, alarming, and vague—one can only hope it takes flight once more.
Apparently July is “National Pickle Month,” and if I’d known sooner, I would have celebrated accordingly (by stealing all the leftover pickles from people’s plates at lunch). I’m already deeply devoted to TNT’s pickle pizza any month of the year, but Town and Country Resort in Mission Valley is joining the briny fun with two specials at the lobby bar Monkeybar through the end of June—the Monkeybar Spicy Pickletini (vodka, spicy pickle juice, dry vermouth, the the resort’s housemade Riki Tiki hot sauce) and the “What’s the Big Dill” pizza, a not-terribly-creatively-named pie with mozzarella, red sauce, dill pickles, bacon bites, and a dill garnish. I’ll admit I haven’t had a pickle pie with red sauce before, so I’m interested in checking it out for that novelty alone. (Have you tried either? I’m genuinely curious how they are, so drop me a line at [email protected] to let us know!)
Since 2009, restaurateur Tracy Borkum’s Urban Kitchen Group restaurant collective has operated places like Cucina Urbana, The Kitchen at MCASD, and more, racking up local likes and an IYKYK reputation for solid food at decent prices. Now, all three of her Cucina locations (San Diego, Newport Beach, and Irvine) are offering new price-conscious specials that help ease the financial stress for people who just want to eat some damn good food without going broke. One example: for $145, their Sunday Supper special feeds four people with a family-style Italian feast of focaccia, salad, a whole spatchcock chicken, veggies, polenta, a choice of Rigatoni Bolognese or Bucatini Amatriciana, and tiramisu to finish things up. For a casual pizza and wine night, their happy hour bar special from 2 p.m. to 4 p.m. gets you a margherita or pepperoni pizza, plus a bottle of red or white wine for $45. Simple? Yes. Savings? Also yes. Scrumptious? Undoubtedly.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Ten million dollars can buy 30 small helicopters, two or three houses in Del Mar (depending on how many bathrooms there are), or one really, really extravagant restaurant remodel. Harrah’s Resort Southern California went with that last one, revamping the former Salt & Fin space into Tierra y Mar, the resort’s new signature restaurant next to Hell’s Kitchen by Gordon Ramsay.
The 25-year-old Valley Center casino and resort went through its first major expansion in 2014, adding more pools, more restaurants, a convention center, and hundreds of new rooms—basically, the full works. In 2016, the Rincon Band of Luiseño Indians officially renamed the land the resort sits on as “Funner, California,” dubbing David Hasselhoff (excuse me, The Hoff) as the rechristened town’s first mayor and inviting guests to leave their hassles behind.
Still, any respectable resort knows the spectacle has to be fresh to keep guests coming back for the newest, most eye-popping, droolworthy, thrill-inducing, jackpot-hitting experiences. So Harrah’s spared no expense with Tierra y Mar, tapping JCJ Architecture to completely reimagine the 7,245-square-foot restaurant as a transportive Mediterranean-meets-Mexico space bridging Cycladic and Moorish architecture details with mid-century glamour.
Courtesy of Harrah’s Resort Southern California
Derek Sola, design principal at JCJ and project lead, says his team had to completely demolish Salt & Fin to create Tierra y Mar from the ground up—literally. The Tini Bar? Adios. The fixtures and furnishings? Vayan con Dios! The very floors, walls, kitchen, and ceiling? Gone. New plumbing, new kitchen equipment, new HVAC—tabula rasa.
Now, the natural wood-lined, mosaic-laden, greenery-rich space feels like a coastal hacienda, with woven elements and artisan accents that seem surprisingly intimate in such a sprawling room. Sola says by moving the kitchen and back-of-house operations out of view, guests can focus more on the dining experience than the cooking process. And yes, it’s meant to feel wildly different from the flashing lights and ding-ding-dings of the casino floor. That’s why the entry portal uses columns and archways—it’s like a bridge from buzzy commotion to complete calm.
Courtesy of Harrah’s Resort Southern California
Considering Tierra y Mar translates to “land and sea,” specialty chef Bryan Texis highlights both as forefronts of the menus, incorporating his birthplace of Mexico City, childhood home in Baja California, and current proximity to Baja. It’s that all-encompassing influence that Harrah’s food and beverage Director Ryan Adams says served as inspiration. “We pulled influences from all over the country,” he says, pointing to items like birria (Jalisco), whole Pacific rockfish (Baja California), salmon zarandeado (Nayarit), and tacos al pastor (Mexico City).
“Our goal was to create just a fully immersive menu for all to enjoy, despite whether or not you grew up in Mexico, eating your abuelita’s food, or you are new to the area and just want something that just tastes amazing,” says Adams.
Highlights include salmon marinated in a chipotle sauce and served with arroz verde and a petite frisée salad with cucumber, cherry tomatoes, citrus segments, and honey citrus vinaigrette; a shrimp aguachile appetizer with cucumber, red onion, radish, avocado, and cilantro; a salsa sampler with three heat levels; the “siete mares,” or “seven seas,” with seared seabass, mussels, littleneck clams, scallops, shrimp, and fried crab cakes, all served in a lobster tomato consommé; and their house birria: an eight-ounce braised short rib wrapped in hoja santa (an aromatic herb from Mexico), served with consommé reduction and a sweet corn purée. Texis’ pan de elote provides a sweet-and-savory end to a meal, made with fried corn bread, chantilly (whipped cream) banana mousse, pecans, and totomoxtle (corn husk).
Courtesy of Harrah’s Resort Southern California
While menudo and brunch (think breakfast burrito, huevos rancheros, and a masa waffle) will only be available on the weekends, the bar is always open. Naturally, Tierra y Mar’s bar emphasizes tequila, with plenty of beer, wine, cocktails, and margaritas. Like Old Fashioneds? Try the Tequila Old-Fashioned, made with Callfino Añejo, agave, orange bitters, orange peel, and dark cherry. Or kick up your margarita by opting for a blended Mangonada, with Casa Dragones blanco tequila, passion fruit liqueur, blue curaçao, mango puree, Chamoy, and fresh lime, served with a chamoy and tajin rim and tamarind candy stick.
Pulling off such an ambitious, far-reaching restaurant revamp required a group effort, says Adams. General manager Jill Barrett, vice president of resort operations Shannon Upson, and the Rincon Band of Luiseño Indians have worked for a year-plus to bring Tierra y Mar to life. It might not be “traditional” Mexican food, according to Adams. But he invites guests to take a chance on their approach.
In other words: come for the fun, stay for the food.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”
Matt Furman Photography
Building the Infrastructure Behind Clean Energy
Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Developing Medicine One Patient at a Time
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”
Matt Furman Photography
Growing a Beach-Town Brand into a National Business
Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.
When Rigo Munoz opened a weekends-only taco stand on Market Street in 2018, at first, he was just hoping to sell his tacos to however many customers he could. That low-key, word of mouth approach worked well for a couple years. Very well.
“Then, the line started,” he laughs. He began to double his sales week after week, until an influencer from Tijuana paid them an undercover visit in 2024. Munoz was hanging out in his backyard the next Monday when his phone started pinging and ringing off the hook. “So I go onto my social media and there, lo and beyond, the video already had 10,000, 12,000 views in like, less than an hour,” he says. The next day, there was a line of customers waiting for him before he opened at 5 p.m. The Chula Tacos revolution sparked there.
Now, he’s ready to open his third location on August 1 at 4994 Newport Avenue in Ocean Beach. It wasn’t an easy or straightforward path—the city shut down his original location citing too much noise and traffic. But Munoz was looking ahead, already in talks with a restaurateur to take over his space at 1719 Palm Avenue in the Nestor neighborhood of southeast San Diego. From the time he got shut down to getting the keys of his first brick-and-mortar was less than two days.
The second location in Chula Vista caught fire on Valentine’s Day and is slated to reopen later this fall (689 H Street). Munoz says he also plans to open a fourth location somewhere between the Ocean Beach and Morena Boulevard areas, but has aspirations for more.
“I’d like to become the In-N-Out of tacos,” he says. He’s actively looking for places that could support either a drive-thru or the typical fast-casual taqueria style, but no matter what, he’s going to keep his menu simple.
Each location has the same menu, except labio, which are ox lips, and beef intestines. They’re top-sellers at Palm Avenue, but might not translate as well to the OB crowd, he says. But guests can still get their fix of vampiro tacos, tacos de trompo, and from-scratch horchata and jamaica.
Chula Tacos is best known for its kekas (pronounced keh-kuhs), which are extra-large quesadillas stuffed with your choice of meat. “It’s a hefty thing,” Munoz promises. It’s such a trademark that he filed for a patent, which is still pending.
Building a taco empire has been a long time coming. Munoz first started making tacos at age 12, and has operated a number of cafes, delis, and other businesses on both sides of the border ever since. “We’re a family business,” he says. He’s been trying to hit that mother lode for years—and all it took was one video to light the fuse.
The newest location of Chula Tacos opens August 1 at 4994 Newport Avenue, Suite A in Ocean Beach. Hours of operation are 11 a.m. to midnight daily. (Opening date subject to change.)
Courtesy of Oceanside Sustainable Food Festival
San Diego Restaurant News & Food Events
Beth’s Bites
Everyone (clap) watches (clap, clap) women’s sports! (Thunderous applause!) San Diego’s first women’s sports bar, One of Us, opened this week in the former URBN Pizza space in North Park. I stopped by the preview and can confirm the Big Ass Fan is still there, but now there are tons of TVs lining the walls ready to broadcast women’s soccer, basketball, volleyball, and all the other sports events you could ever dream of. (And yes, they’ll be showing the men’s World Cup on Sunday, because I guess people watch men’s sports, too.)
Rolando’s ears must have been burning, because a month after interviewing chef Coral Strong of the now-closed Garden Kitchen, Campus Burgers announced plans to turn the formerly hyperlocal farm-to-table restaurant into a spot for affordable smashburgers. I’m sure the local college kids will appreciate the $1.99 smashburger special—although let’s face it, in today’s expensive times, everyone is ready for a wallet-friendly outing.
A few months ago, I gave Navore Market’s farm-to-front door delivery service a try and as a longtime former CSA subscriber, I have to admit it felt nice to leave the produce purchasing to the pros. But as of July 12, you can now head to Navore’s second community pickup hub at Mission Valley YMCA (5505 Friars Road) every Sunday from noon to 4 p.m. Having a centralized drop-off point makes it easy for farmers, and buyers don’t have to commit to a subscription—sounds like a farm-to-table win to me.
Keeping on with the farm-to-table news, the 4th annual Oceanside Sustainable Food Festival is scheduled for July 25 in downtown Oceanside, bringing 50-plus vendors together for a day of global food and drink, artisan products, home goods, live music, and more. The event usually draws in a couple thousand people, so might I suggest arriving close to the 11 a.m. kickoff for the best chance at maximizing your nom?
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
There’s a place in heaven for a steakhouse that remakes chicken nuggets but uses Jidori instead of whatever glum bird is proffered in the children’s section. And then they top it with caviar. That, plus an editor with an obsession-level ranking of chai in Carlsbad, and a whole fish from one of San Diego’s OG top chefs who has mercifully returned to the kitchen. These are the very best things we’ve found from another month of eating professionally in San Diego. Go get some.
Stake Chophouse & Bar
Caviar Chicken Nugget
One of my favorite experiences at Stake in Coronado is that—if the patio is chilly enough to warrant heaters—they’ll surround you with towers of flame. Paired with the retaining wall of heat against the glass railing overlooking Orange Avenue, there is so much surrounding fire that it feels like dining in a much nicer version of the Elmo meme, in which the nasally puppet’s whole world has amusingly arsoned.
Three things you have to get here: first, the Wagyu popcorn (kernels popped in melted Wagyu beef fat, salted with paprika); second, the Snake River Farms Wagyu skirt steak (its Gold grade means incredibly high marble), one of the best steaks in the city; third, the Jidori chicken nuggets with herbed crème fraîche, pickle, and a perm of caviar. A childhood food, deliciously adulted. —Troy Johnson
Flying Pig Pub & Kitchen
Tri-Tip Sando
It’s been 15 years since married folk Aaron and Roddy Browning opened Flying Pig Pub & Kitchen in a hidden south Oceanside hovel—using vinyl records as placemats, the decor an assortment of welded metal weirdities. One thing has always remained: Pork is their native tongue.
This sandwich pries open long-dormant pleasure receptors in most alive human bodies. Brandt Beef tri-tip is rubbed with its “Pig Spice” (hint: good paprika and celery seed do wonders), sleeps for 24 hours, then is seared and rested for an hour—sliced and seared again, placed on a mini baguette wet with fresh chimichurri and smoked tomato aioli, then topped with melted aged provolone, grilled peppers, onions, and gremolata (parsley, garlic, lemon zest). Order two, or be prepared to fight. —Troy Johnson
Valentina
Pan Tomaquet
Pintxos are Basque-country bar snacks, finger foods for Real Sociedad games. The appropriate utensils are a couple of fingers and a toothpick. But Valentina’s in Leucadia are done with just enough culinary school ambition (not too much, fuss has no place in pintxos) from exec chef Enrique Ñol, who worked at the estimable Wrench & Rodent.
Its tomaquet (tomato bread) could be underestimated as a stacked pile of quality ingredients, but it’s undeniably great—toasted pan de cristal (light, airy, Catalan “glass bread”) dressed with tomato, garlic, salt, EVOO, and a layer of one of the world’s greatest meats: Cinco Jotas Iberian jamón. Eat it with a minor winefall of porrón, and ask for Todd—a certified sommelier and one of the most knowledgeable food minds in the local scene. —Troy Johnson
Ironside Fish & Oyster
Whole Fish
Get the whole fish. Doesn’t matter the catch, just trust that chef Jason McLeod’s got you. When CH Projects opened Ironside in Little Italy in 2014, the restaurant group took over the old Farkas furniture store and turned it into a replica of an ocean liner, tapping McLeod (a chef who’d earned two Michelin stars in Chicago) to oversee its menus.
It quickly became a San Diego staple for seafood. After leaving for a few years to help concept and launch some big-name restaurants in Vegas, McLeod is back again getting his hands dirty in the kitchen. And his fish? They come in fresh from local fishermen who he’s established relationships with over the years. So yeah, get the whole damn thing. —Nicolle Monico
Steady State Roasting
Indian Summer
I have a running spreadsheet of chai rankings in Carlsbad. The chai that stays on the highest shelf? Steady State’s gingery, nutmeggy Indian Summer with an almond milk base and fresh nutmeg shavings on top. Juiced ginger gives the drink deeper, warmer notes, but not so much spice that your throat closes on the first sip.
Too often, coffee shops advertise authentic chai, then uncork that carton of sugar-bomb concentrate from an artisanal wholesaler called Costco. This is the real deal; it’s mildly sweet, a little more spicy, and in my opinion, best served hot. If I could order a keg of it, I would. (Can I?) —Emma Veidt
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.
Tommy Bahama Miramonte Resort & Spa
Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.
Healcove Chiropractic
There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.
Juice Holler
West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.
Everwell Acupuncture
We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.
