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Partner Content JANUARY 9, 2023

27 Best Colognes for Men of 2023

An easy way to put your best foot forward is through the nose, with a cologne that matches the attitude and attention you want.

27 Best Colognes for Men of 2023

The way we smell matters. Whether you’re carrying the scent of day-old Cheeto dust or the latest Dior aroma, people are bound to perk up and take note of your natural -or unnatural- odors.

Maybe you’re on the fence about discovering a new scent, or you hate wearing cologne altogether. But if you stop and think for a second about how other people smell, it might sway your decision. When you venture out into public places, you know you can smell every new person you walk near. So if you want to help the world smell more enjoyable -one cologne at a time-it’s a simple task to find a new signature scent.

Whether you want your scent to be a power play at the next board meeting or woo a special, sultry someone, the right scent can go a long way. Just as certain smells can evoke emotions or memories, the right scent can have others think favorably or fondly of you. The reverse is true as well. We easily remember people with horrible odors. Don’t be that guy.  Be the guy that smells so divine that people whisper about what cologne you wear when you leave a room. Take a look at 27 of the best colognes for men in 2023.

1. Blu Atlas Atlantis 

Blue Atlas

Blue Atlas

Most men aim to present themselves with confidence, boldness, and sophisticated influence. Atlantis Eau De Parfum by Blu Atlas delivers these qualities and so much more.

Inspired by the beautiful jungles of Bali, it carries the perfect balance between fresh and rich tones that will help you stand taller in a crowded room.

Masterfully blended with base notes of orris, oak-moss, violet, ambrette seed, musk, this cologne is both masculine and adventurous. It is evocative and will make you an unforgettable breath of fresh air in both spirit and scent.

2. Yves Saint Laurent L’Homme Eau de Toilette 

Being the best smelling man in the office isn’t complicated with L’Homme’s exquisite scent. It doesn’t bowl people over and smack them in the face with a strong odor but instead greets them gently and elegantly, like the professional you are.

The scent is woody while remaining fresh with a blend of bergamot, ginger, and vetiver. To get the most out of your eau de toilette, apply to your pulse points after showering and reapply halfway through the day for a refresher.

Grab this bottle if you’re looking for a timeless statement cologne to level up your scent.

3. Dior Sauvage Parfum 

With Johnny Depp as this scent’s celebrity spokesperson, you know this scent is bound to be edgy and otherworldly. It’s also an incredibly masculine and sexy scent, which makes it one of the most popular colognes sold today.

The legendary liquid weaves mandarin from Cambria and sandalwood from Sri Lanka to create a worldwide essence. They also add vanilla to round out the scent. Apply sparingly to your pulse points to release the powerful scents of Dior Sauvage most effectively.

4. Chanel Bleu de Chanel Eau de Toilette 

Chanel is a force to be reckoned with when it comes to its wildly popular scents. We know you’ve heard of the famous Chanel N° 5, the most prolific feminine perfume. Chanel Bleu de Chanel is the masculine equivalent to this renowned aroma. It unites a unique fragrance blend with grapefruit, cedar, and sandalwood. The prominent scent bursts 15 minutes after application, then you are able to smell its fresh, earthy aroma. It is available in eau de toilette and eau de parfum; go with parfum for a longer scent and staying power –with a few alterations to the smell.

5. Armani Beauty Armani Code Profumo Parfum

Are you interested in taking on a more adventurous and earthy smell? This elegant bottle evokes images of a resilient tree in an ancient wood. It stimulates the sensation of walking into the forest and experiencing a bold new scent. With a fusion of cardamom, tonka beans, and amber, it will mix with your body’s natural scent to produce an inviting all-day atmosphere.

Snag this cologne for those days when you want to feel like a masculine man walking through an ancient forest.

6. Versace Dylan Blue Pour Homme

If you’ve been feeling stuck in a rut with colognes lately, this new scent will help you find your new groove. The Mediterranean greets you with every spray and application of this masculine fragrance. It’s an excellent choice for cologne if you’re looking for something new sexy, and that helps you stand out in a room where every many smells like patchouli or cedar. With a brilliant configuration with Calabrian bergamot, grapefruit, and black pepper to make you the best smelling guy in the room.

Acquire this cologne to elevate your fragrance with a piece of the Mediterranean.

7. Versace Eros

You’ve likely heard of Eros, the Greek God of Love, who was best known for passion and sensuality. Versace’s attempt to bottle the essence of this lore brings you the aroma of Eros. It is a sexy, sensual smell while remaining masculine and strong. If you desire to bewitch a room with your scent, Eros is undoubtedly a great place to start. It uses a blend of mint leaves, Italian lemon zest, and green apple to start bewitching those around you with your fragrance.

Add this exotic fragrance to your bag if you want a manly but vibrant scent.

8. Acqua di Gio Eau de Toilette For Him

This aroma captures the adventure of skiing down a mountain with reckless abandon and then ending the day at a beachside resort. It’s the perfect scent for an explorer because it’s both refreshing and alluring. A top note of bergamot introduces the smell, a middle (heart) note of marine notes, and a base note of cedar to linger throughout your explorations. The eau de toilette is a lighter, more refreshing version than the Acqua di Gio Parfum or Acqua di Gio Eau de Parfum, both with varying scent indexes.

Corral this fragrance into your cologne collection if you’re an explorer at heart looking for a fresh scent to allure everyone around you.

9. Paco Rabanne 1 Million Eau de Toilette 

Don’t want to break the bank, but want to smell like a young god? Paco Rabanne’s mouthwatering scent will deliver the ambiance you desire. Whether you’re ready for a night on the town or a romantic dinner for two at a seaside resort, Paco Rabanne’s sultry scent will enchant those around you. You’ll look, feel, and smell like a million bucks – pun intended.

The spicy blend brings together tangerine, amber, and leather to create a unique fragrance. Especially good for cold seasons and weather. Pick this eau de toilette if you want a masculine, sexy scent to make people take note of you.

10. Ralph Lauren Deep Blue Parfum

Are you looking for something daring and mildly exotic? Deep Blue is reminiscent of island life, with endless waves and a deep surfers tan. The scent invites you to warmer climates to experience the aroma and lifestyle of the ocean.

The fragrance comes together with a top note of Hawaiian green mango, a middle (heart) note of cypress oil, and a base note of deep ocean accord. You only need a few dabs of this powerful parfum on your pulse points to relish it all day long and discover your new long-lasting scent.

Capture the incredible island scent if you’re looking for a refreshing new aroma.

11. Hugo Boss BOSS Bottled Eau de Parfum 

If you lost your sense of smell from COVID and are willing to trust our recommendation, we suggest BOSS Bottled Eau de Parfum. It’s hard to go wrong with such a classic modern scent. It is enticingly fresh while remaining masculine and captivating.

Be your own boss and dictate your aromatic atmosphere with this strong parfum. It carries top notes of redolent bergamot, middle (heart) notes of sultry cardamom, and a vetiver base note to remain strong throughout your busy day.

12. Mont Blanc Legend Eau de Toilette 

The scent for the most confident man in the room, Mont Blanc’s Legend, is here to make power plays. Perfect for any man for his mid-life adventures that show the world he’s in charge of his destiny – and scent.  We love it for its ability to straddle the line of overpowering and subtle, to make its fragrance lie perfectly in the middle, with alluring notes of lavender, verbena, and oakmoss that evoke nature’s power and aromas.

Get your hands on Mont Blanc Legend if you want people to talk about you in hushed whispers when you leave a room.

13. Givenchy Gentleman Eau de Toilette Intense 

If it costs a Benjamin -or more- you know you’ve found one of the best colognes for men. You can embrace the gentleman inside you with Givenchy’s delightfully cultivated scent. It is soft, sensitive, and warm while retaining its masculine edge and high-end aroma. The fragrance blend is arresting and includes bergamot, blue iris, and cedarwood notes.

Add this cologne to your repertoire if you want a scent to match your gentlemanly behavior.

14. Tom Ford Black Orchard Parfum 

Yes, flowers are generally reserved “for ladies perfume” and not widely applauded in a men’s cologne. But we celebrate Tom Ford’s flowery blend that brings you a unique Black Orchard Parfum for both men and women. It is a scent as rare as the black orchid itself. It is rich and bold in aroma without being overpowering.

You only need a few dabs of liquid to your pulse point to exude the rich scent of Black Orchard Parfum. It utilizes more than just black orchards to get its exclusive scent. They also add in black truffle, bergamot, and spices.

Invest in Black Orchard Parfum if you want to be the rarest and most exotic man in the room.

15. Hawthorne Tailored Fragrances 

If you’ve ever held a stud-finder, moved it to your chest, and proclaimed “found it,” this fragrance company is for you. They can find a scent for every stud.  Hawthorne has a different take on cologne, and they know every man’s body and chemical makeup is different. So instead of selling the same boring colognes, they ask you to take a quiz so they can perfectly tailor a fragrance to your scent desire.

They offer two scents, one for work and one for play. And no worries, if you’re not satisfied with a scent they send you, you can simply let them know, and they’ll switch it for something else.

16. Mr. Burberry Eau de Parfum

A good clean, woody scent for good clean fun. The simple, elegant black bottle exudes the same attitude as their famed trenchcoats. Mr. Burberry Eau de Parfum is a powerful scent made to evoke London by night. They get the job done with a blend of tarragon, cinnamon, and patchouli to create a long-lasting fragrance.

Add this scent to your toiletry bag if you’d like an excellent clean, woodsy scent for everyday use.

17. Maison Margiela Replica By the Fireplace

This is the scent of a man at home in the woods. Replica by the Fireplace aims to evoke the aroma of winter and help the wearer experience a cozy midwinter night. Its simple jar and label recall the use of herbs and tinctures from apothecaries long ago. The scent brings together clove oil, orange flower, and vanilla to make this warming aroma.

Find this fragrance if you want to awaken winter with your scent.

18. Jimmy Choo Man 

What do Jimmy Choo shoes and Jimmy Choo Man have in common? Nothing, but we hear they’re both fabulous. This cologne delivers a fresh scent while retaining its masculine, woodsy foundation. A distinct blend of top lavender notes, pink pepper middle (heart) notes, and a patchouli base note that will linger all day long. We love this scent for anyone experimenting with new aromas.

Snag this cologne for a fresh, modern take on men’s cologne.

19. Calvin Klein Eternity for Men 

Do you want something more classic? Calvin Klein’s Eternity for Men dispenses a classic scent without sacrificing the manly edge you’re looking for. It is the next secret weapon to add to your growing grooming kit. It pairs perfectly with all other Calvin Klein for men products, including their Eternity deodorant stick.

The blend uses a top note of mandarin, a middle (heart) note of jasmine, and a base note of sandalwood to bring you its eternal scent. You’ll love this cologne if you’re looking for a crowd-pleasing fragrance for men.

20. GUCCI Guilty Pour Homme Eau de Parfum

When adding this luxurious eau de parfum to your shopping cart, there is nothing to feel guilty about. The midnight black bottle holds a scent that is a statement piece in and of itself so that you can leave the bowties at home.

This bottle could last you years of enduring scents and aromas due to its high concentration of fragrance. The blend has a spicy top note with hot chili pepper, a middle (heart) note with orange blossom, and base notes including patchouli and cedarwood to endure all night long.

Get your hands on this cologne if you need a new guilty pleasure and statement piece.

21. The Harmonist Hypnotizing Fire Parfum 

Are you looking for a calming scent that helps you escape the reality of daily living? Hypnotizing Fire Parfum is a unisex fragrance that delivers high-quality aromas for both men and women. It will entrance you into a state of calm and relaxation and restore the fire inside your soul.

Its warm scent rekindles the very essence of you, with notes of Bulgarian rose, Madagascan vanilla, and Indonesian patchouli to bring it all together. Invest in this fragrance for a warm smell that grounds you.

22. K by Dolce & Gabbana Eau de Toilette 

Are you feeling more than a little audacious? Then try a sample of K by Dolce & Gabbana for an intoxicating new scent. We think this scent is the aroma of modern-day royalty, with the crown on top to highlight its reign.

The intoxicating blend has juicy citrus, amber, and vetiver notes to give you the royal treatment you deserve. Wear this eau de toilette during your next business meeting and become the center of the action with this scent.

Secure this fragrance for a royally intoxicating scent wearable day or night.

23. Bvlgari Le Gemme Empyr Eau de Parfum

It’s time to smell like success. If the price tag doesn’t take your breath away, the distinctive fragrance will. Bvlgari has melded the most luxurious pure ingredients to create their blend of unique fragrances. They use ginger and sandalwood to create this praiseworthy aroma.

Invest in Le Gemme Empry Eau de Parfum to smell like success.

24. Viktor&Rolf Spicebomb Eau de Toilette 

What do spies and double agents smell like? We think they smell like Viktor&Rolf’s Spicebomb.

It is an untamed, wild scent for the crazy nights out that you still dream of (or participate in).

They have a total detonation of spice that composes their unique fragrance. With dutch cinnamon, saffron, and pink pepper, they help the night come alive.

Grab this scent if you desire an explosive aroma.

25. CK Everyone Eau de Toilette

Let’s mix it up with a unisex scent. Not overly masculine or feminine, CK Everyone has nailed the perfect scent for all. It’s lightly fragrant, which means it won’t overpower other delicious scents. Everyone is welcome to Calvin Klein’s first clean scent.

It is vegan and made from naturally-derived alcohol and other products. They go a step further and provide a simple glass bottle that is easily recyclable. You’ll love this scent if you’re looking for a fresh, clean fragrance that doesn’t overpower.

26. COACH for Men Eau de Toilette 

Yes, Coach is well-known for its purses, but fear not, you won’t smell like the inside of your girlfriend’s bag. The bottle is similar to this famous brand, with the tag and coach engraving matching their other products. The eau de toilette is a daring scent that invites you to discover being a man in New York City. With notes of nashi pear, cardamom, and vetiver to make this scent come alive.

Add this fragrance to your repertoire if you’re looking for a new manly scent.

27. Ermengelido Zegna Essence Roman Wood 

A pricey but well worth it cologne has entered the chat. The ancient Roman woods await you in this transcendent aroma with its magically green smoked glass bottle that makes it appear as if it came from another realm. With cypress, rosemary, and sage notes to evoke the great woods and bring you a masculine scent.

Acquire a bottle of Roman Wood if you want to be the most exotic man in any room wearing one of the best colognes for men.

What is the difference between parfum, eau de parfum, eau de toilette and eau de cologne?

It’s simple, a difference in the concentration of the fragrance oil marks the difference between them. A higher concentration equals a more potent scent, and a lower concentration equals a lighter scent that will -probably- need to be reapplied during an 8 hour period.

Parfum has the highest concentration of fragrance oil. A parfum will be the longest-lasting scent. If you purchase a parfum, you only need to sparingly dab the liquid onto the skin in the prime scent locations.

Eau de parfum has the second-highest concentration of fragrance oil. It is less potent than parfum but still has a robust scent and aroma that lingers for hours.

Eau de toilette has a low percentage of fragrance oil, making it lighter. Eau de Toilettes are usually refreshing scents that must be reapplied during the day.

Eau de cologne has the lowest concentration of fragrance oil, lower than even eau de toilette, making it the lightest fragrance that does not have a long-lasting scent. It will need to be reapplied throughout the day to refresh the scent.

What is the difference between top notes, middle (heart) notes, and base notes? 

Top notes are brief ephemeral scents that last between five to fifteen minutes after spraying or blotting. They are usually fresh, sweet scents that smell like aromatic herbs or a citrusy and light aroma.

Middle (heart) notes are detectably 20 minutes after applying and last for 40 to 60 minutes. They usually have a robust yet mellow scent.

Base notes are the scent that lingers all day long. It is a slow, lingering aroma that can last up to six to eight hours. The scents that stick around are usually woody, earthy aromas.

What are the different fragrance families? 

Here is a short and brief introduction to the primary fragrance families you might find in a cologne. Many scent combinations are possible, but here are some of the basic fragrances you will smell.

Citrus will smell of citrus fruits such as lemon, lime, orange, and grapefruit. Green will host a dewy, leafy, and earthy aroma. Frutal has a sweet fruity scent. Floral denotes a floral bouquet or single flower scent. Floriental is a floral scent with an oriental background. Fougere means it has citrus with a woody background. Oriental is the fresh, almost feral aroma. Woody denotes a collection of woody scents. Chypre is citrus with a green background.

How do I apply cologne, and what is the best way to wear it? 

You can take steps to ensure a longer-lasting scent and quality of smell. Follow our top tips below to get the most out of your cologne.

  1. Properly hydrate your skin:  Make sure your skin is hydrated, using your favorite lotion or cream. Having adequately hydrated skin allows the cologne to absorb fragrance more effectively and gives it longer “staying” power. Without proper moisture levels, the cologne may evaporate more quickly.

  2. Apply after bathing: The best time to apply cologne is after showering (and applying lotion) to fresh, clean skin. After hopping out of the shower -or bath, we don’t know your lifestyle- your pores are open and ready for action. Your skin is prepared to absorb your desired scent and be longer-lasting.

  3. Apply appropriately on pulse points: Why is everyone obsessed with pulse points? They are the most productive area on the body to apply your cologne because this area is where veins are closest to the outermost skin layer, making it a warmer, stickier place. Applying to pulse points helps our scent last longer.

  4. Don’t apply too much cologne: Colognes are not meant to be sprayed over your body like a middle school boy going to his first dance. Depending on the type of cologne (eau de parfum vs. eau de toilette), you need only dab sparingly or possibly step through two sprays of the fragrance.

  5. Steer clear of rubbing wrists together: We want to avoid rubbing the fragrance away by rubbing the wrists together. If you want a long-lasting scent, spray or dab, then let dry.

What are cologne storage tips? 

  • Keep the liquid in its original container. You want to expose your cologne to as little oxygen as possible, so moving it into a different container is a bad idea. The bottle also has the correct spray density, which will be lost if moving it to a different bottle.

  • Store the cologne in a dry place. You want to avoid all light sources, whether the sun or your overhead light. The introduction of light to your cologne can break down your liquid more quickly.

  • Keep the cologne in a dark place.

  • Don’t shake the cologne bottle. Every time you shake the liquid, you will be creating bubbles. You want to avoid any type of oxidation in your fantastic cologne, which can break down your fragrance.

  • Store in a room with a consistent temperature. You don’t want it stored in a room that experiences extreme differences in temperature.

  • Don’t store your bottle in a humid bathroom. We know keeping cologne in the bathroom makes it easier to access, but you want to store your bottle in a room with low to no humidity. The room that has the best climate control and remains the same temperature is the desired spot for your scent.

  • The optimal place for storage is a room with consistent temperature no humidity, in a dark cupboard.

FAQ

Should I rub in the cologne? 

No, after spraying or dabbing the cologne onto the desired area, let it sit and absorb into the skin.

Does cologne expire? 

Yes, cologne can expire. If stored properly, it should last between three to five years. If the cologne smells sour, has a metallic odor, or seems off to you, it has probably passed the expiration date.

Will Vaseline help cologne last longer? 

Great idea, yes it will. Vaseline or other deeply moisturizing products help lock in your fragrance and create a longer-lasting scent.  Apply Vaseline to your pulse points to get the most out of your cologne.

How long will a bottle of cologne last?

In general, colognes can last between three to five years. If you apply the product properly, don’t overdo it- your cologne should last many years. You can check your fragrance bottle to see its expected life. There is no hard cut-off date when it comes to cologne expiration. You can follow a more fluid expiration date because it isn’t raw ingredients (like food, for example). If your fragrance bottle starts to develop odd scents, it’s an excellent sign to toss out the smell. Indicators such as sour notes, metallic aromas, or any other indicator that the bottle has “gone off.” Follow your nose on this one.

Mens Cologne

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Studio S OCTOBER 22, 2026

Milan Design + Build Helps San Diegans Remodel With Confidence

The San Diego home remodeling company works on full homes, kitchens, bathrooms, home additions, ADUs, garages, landscapes, and hardscapes.

Milan Design + Build Helps San Diegans Remodel With Confidence
Courtesy of Milan Design

Most homeowners want two things before they commit to a remodel: a realistic sense of cost and a clear picture of what the finished space will look like. Milan Design + Build helps deliver both through its online remodeling estimator and personalized design consultations, supported by a showroom experience and 3D renderings.

“The online estimate gives homeowners a starting number in about a minute, and the showroom and 3D renderings let them see materials and layouts before anything is built,” says David Noriani, CEO of Milan Design + Build. “Keeping design, permits, and construction with one team helps us manage expectations and keep everyone working toward the same vision.”

Courtesy of Milan Design

Modern design is a particular focus for Milan, with an emphasis on clean lines, natural light, functional layouts, and carefully selected materials. The team adapts each design to the homeowner’s lifestyle and the character of the property. Milan Design + Build combines thoughtful design with construction expertise, creating spaces that are as functional as they are beautiful.

The online estimator covers kitchen remodels, bathroom renovations, full-home remodels, and ADU construction. At Milan’s showroom on Carroll Road, visitors can review real materials, finishes, and design options, meet the design-build team, and discuss project scope, budget, and timing. Consultations can also be held virtually for homeowners who prefer to start remotely.

At Milan Design + Build, one integrated team works on the entire project. Design and construction aren’t divided between separate firms. The process begins with a consultation and feasibility review, followed by design, space planning, and 3D renderings developed from detailed measurements and digital scans. The team also coordinates architectural plans, structural engineering, city approvals, and material selection, with construction overseen by a dedicated project manager.

Homeowners can explore their remodeling options, get an initial estimate, or request a design consultation at MilanBuild.com.

Courtesy of Milan Design

Partner Content
Partner Content NOVEMBER 10, 2026

La Jolla Institute for Immunology Announces $55 Million Fundraising Campaign

The Campaign for La Jolla Institute for Immunology (LJI) will fuel scientific innovation and medical advances

La Jolla Institute for Immunology Announces $55 Million Fundraising Campaign
Courtesy of La Jolla Institute for Immunology

Philanthropists and Scientists Join Forces for a Bold $55 Million Campaign

La Jolla Institute for Immunology (LJI) is going public with a bold bet: a $55 million campaign to propel medical research into a new era. The Campaign for LJI will fuel discovery, empower scientific innovation, and expand the impact of immunology on human health. 

The Institute quietly kicked things off in 2023, guided by its Board, campaign volunteers, and early believers. Nearly 80% of the $55 million goal is already in hand. Now LJI is opening the doors and inviting the whole community to carry their visions across the finish line and back discoveries that change how LJI researchers understand, treat, and prevent disease. 

And there’s a bonus. To mark the public launch, LJI Board member and Campaign Honorary Chair Anthony R. Carr is offering a special matching gift so new donors can double their impact. Full details are here. 

The Promise of Immunology

Immunology has already rewritten human history. Advances in immune science helped wipe out smallpox, pushed polio to the brink of elimination, and revolutionized how we prevent and treat infectious disease. Today, immune-based therapies are opening doors for patients with cancer, autoimmune disorders, and other serious illnesses once considered untreatable. 

For nearly four decades, LJI scientists have stood on the front lines, driven by one insight: the immune system shapes disease in virtually every organ in the body. By decoding how the immune system works and how to harness it to prevent and treat disease, LJI researchers are chasing the Institute’s ultimate mission: Life Without Disease®. 

To make that mission real, the Institute pairs world-class scientists with cutting-edge technology, speeding up breakthroughs and turning discoveries into transformative new therapies that ease suffering worldwide. 

The Campaign for LJI supercharges that momentum, uniting the vision of the Institute’s scientists with a community that believes in research. Focused on advancing LJI’s most promising areas of study, the campaign aims to help build a future free from the burden of disease, a goal that demands bold ideas, lasting partnerships, and generous philanthropic support.

The Campaign for LJI will advance research across three critical pillars: 

1. President’s Priority Fund. Flexible, unrestricted dollars let big ideas move now, not later. Scientists can launch high-risk, high-reward projects, bring experts together across disciplines, build transformative technologies, and train tomorrow’s scientific leaders. 

2. Center for Sex-Based Differences in the Immune System. Male and female immune systems don’t respond the same way, and LJI researchers are tracing the fundamental differences down to individual cells and molecular pathways. The Campaign will speed up this pioneering work, revealing hidden drivers of disease and paving the way for more precise, biologically informed therapies for autoimmune disorders, infectious diseases, cancer, and beyond. 

3. Center for Vaccine Innovation. Immunologists, bioengineers, and vaccine experts are teaming up to design the next generation of vaccines and immune-based therapies. With donor support, LJI scientists can engineer longer-lasting and more personalized vaccines, pinpoint the cellular mechanisms driving protective immunity, and refine delivery methods to prevent autoimmune disease and treat cancer. 

A Lasting Impact

As the campaign enters its public phase, LJI welcomes new partners and supporters to join this landmark initiative. Community support is essential to accelerating scientific discovery, and there are many meaningful ways to help shape the future of immunology. Donors may direct their gifts to any campaign priority or other area of interest. As a comprehensive campaign, all gifts to LJI count toward the campaign goal, regardless of designation. Join the campaign, and multiply your impact with our limited-time matching opportunity. 

To explore the campaign, visit imagine.lji.org.

Partner Content
Partner Content NOVEMBER 9, 2026

Paving the Way for New Knee Treatments

Scripps orthopedic surgeons are investigating stem cells as an alternative to joint replacement

Paving the Way for New Knee Treatments
Courtesy of Scripps Health

Shiley Center for Orthopaedic Research and Education at Scripps Clinic recently received a $12.7 million grant from the California Institute for Regenerative Medicine to investigate whether they can transform stem cells into tissue that can repair some types of knee injuries. Currently, if a patient has lost most, if not all, of the cartilage in their knee, then their doctor will recommend a total joint replacement. Joint replacement is safe and effective, but patients who’ve only lost part of their cartilage often don’t qualify. A stem cell-based treatment would provide these patients an option that doesn’t involve donor tissue. Click here for more on the preclinical trial process. 

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

Partner Content
Partner Content NOVEMBER 9, 2026

Healing by Design

Artwork throughout the Lusardi Tower at Scripps Memorial Hospital Encinitas promotes hope and healing

Healing by Design
Courtesy of Scripps Health

The recently opened Lusardi Tower at Scripps Memorial Hospital Encinitas is a state-of-the-art addition to the hospital staffed by dedicated team members who’ve helped make Scripps one of the nation’s leading healthcare systems. Complementary to that medical excellence, the Lusardi Tower also represents the latest expansion of the Scripps Arts for Healing Program. The philanthropic initiative strategically places nature- and community-based artwork throughout the hospital to support health and well-being. Both Scripps Encinitas and Scripps Memorial Hospital La Jolla have healing arts programs as part of new building projects and growth on the campuses. Click here to read more about the Healing Arts Program and how residents from a nearby retirement community showed their support. 

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

Partner Content
Partner Content NOVEMBER 4, 2026

A Guide to South Park

From century-old Craftsman homes to vegan fantasy bars, dive bars, and a tiki room built for exactly two people, this is one of San Diego’s great little neighborhoods

You may not realize it, but Balboa Park is bigger than Central Park (in fact, 1.5 times larger). Pressed right up against its southeastern edge is a little architecture farm built on old trolley bones, where houses look like someone was collecting architectural styles and local businesses are still run by people who seem personally invested in keeping this place interesting.

This is South Park. 

To understand why it feels the way it does today—less like one commercial strip and more like a handful of tiny villages—you have to go back to the trolley.

How the Trolley Built South Park

The land that became the original South Park Addition (the subdivision’s original name) was surveyed in 1870 and officially filed in 1890, but the neighborhood really started becoming a neighborhood in the early 1900s. The Bartlett Estate Company began developing and marketing the tract in earnest around 1906, pairing lots and new homes with something extremely useful if you lived outside Downtown in the horse-and-buggy era: an electric streetcar.

On May 1, 1906, the South Park and East Side Railway made its first trip. Developers didn’t just build near transportation; they helped pay for the transportation, then used it to sell the dream. Downtown had industry, noise, and congestion. Out here were palms, sidewalks, utilities, room to breathe and a four-cent ride back to the city.

It worked. Homes began filling in around the streetcar route, and little commercial clusters grew around the places where people got on and off. That transportation pattern is still written into South Park’s geography. Some of the neighborhood’s odd street geometry is also due in part to the trolley—the old line cut across parcels instead of politely obeying the grid, leaving behind pieces of land that later businesses learned to build around. Places like Station Tavern sit on the former easement and station site of San Diego’s No. 2 trolley line.

Then San Diego went big for the 1915 Panama-California Exposition in neighboring Balboa Park. The exposition transformed much of the park and helped push the city through another burst of building and growth. South Park was right there to absorb some of that momentum.

And the people building houses here had taste.

Walk the residential streets now and it can feel like somebody planted an architectural sample garden: Craftsman, Prairie, Mission Revival, Tudor Revival, Spanish Colonial Revival. Creedence Clearwater Revival. All the revivals. The neighborhood includes work by Irving Gill, one of the defining architects of early modern California; Gill-designed Prairie homes still stand along Granada Avenue.

The city formally designated the South Park Historic District in 2017, recognizing roughly 400 properties and a period of significance stretching from 1906 through 1949. In other words, a lot of what makes the place feel old is actually old.

South Park Today

While the trolley eventually disappeared, the basic idea behind it didn’t. South Park is still a neighborhood organized around little pockets of human activity: a couple blocks where you can buy a record, drink a beer, find a 60-year-old lamp, eat a vegan burger beneath gothic beasts, browse a bookstore, and walk home past a century-old Craftsman.

The 30th-and-Fern area may be the clearest example. Several surviving buildings there date to South Park’s early development, including the old Fire Station No. 9, Rose Grocery building, and Burlingame Garage. What began as infrastructure for a young streetcar suburb became the neighborhood’s commercial heart.

That history is also partly why buying a house here can be competitive. There isn’t some endless supply of vacant land waiting around the corner for another subdivision. Much of the neighborhood filled in generations ago, and the architecture itself is part of the appeal.

San Diego Mag’s been documenting the city for 78 years. And we’ve been looking for a partner who loved the city enough to help us tell its stories. Redfin is that partner. They’re helping us tell the story of some of the city’s most unique neighborhoods. They launched Redfin Early Access this year to get their people in first and to see certain coming-soon and exclusive listings on Redfin before they appear on other major real-estate sites.

First up: South Park.

Here are some of the people and places worth knowing here:

Whistle Stop Bar

Big Kitchen Cafe

Start with Judy “the Beauty” Forman, because it’s difficult to explain South Park without her. The former social worker bought Big Kitchen in 1980 and turned a neighborhood breakfast joint into a gathering place for artists, musicians, activists, politicians, eccentrics, and pretty much anyone who needed somewhere to belong. As Judy puts it, “I built this for people who others passed over.”

One of those people was a young single mom named Whoopi Goldberg, who worked as a dishwasher here before the Whoopi Goldberg part of her career happened. Today Big Kitchen still serves breakfast and lunch Thursday through Monday.

3003 Grape Street

Whistle Stop Bar

Whistle Stop reopened in 2001, right as South Park’s little independent-business ecosystem was finding a new generation. Owner Sam Chammas—also connected to Live Wire and, later, Station Tavern—helped turn it into the kind of neighborhood bar where the calendar can jump from a DJ night to live bands to some strange communal event nobody at a normal sports bar would propose.

The room still has that laid-back, slightly sweaty house-party quality. Check what’s happening before you go, because Whistle Stop changes personality depending on the night: sometimes neighborhood beer, sometimes everyone dancing beneath the disco ball like work tomorrow was canceled.

2236 Fern Street

Station Tavern

Station Tavern may be the most literal example of old South Park becoming new South Park. It opened in 2009 on land once crossed diagonally by the No. 2 trolley line, and architect Lloyd Russell incorporated that history into the design rather than pretending the weirdly shaped lot wasn’t weirdly shaped. The project won the San Diego Architectural Foundation’s Grand Orchid Award the same year it opened.

Sam Chammas built the place as an open-air burger-and-beer spot with big communal tables, a backyard, room for kids, and room for dogs. It still works exactly that way: get a burger, get the tots, let everybody spread out, stay awhile.

2204 Fern Street

Kindred + Throne Room

Kindred arrived in late 2015 looking nothing like the beige-and-leafy vegan restaurant stereotype. The place went full gothic fever dream—heavy music, wild cocktails, decadent plant-based food—and eventually collected national vegan accolades plus local Restaurant of the Year and design honors.

And in 2026, it got even weirder. Hidden behind a chain-mail passage inside Kindred is Throne Room, a medieval-fantasy cocktail chamber whose mythology grew out of a Dungeons & Dragons-inspired map the Kindred team created for a 2017 Coachella pop-up. The 90-minute experience has scroll menus, plant-based mezze, cocktails and zero interest in pretending restaurants need to behave normally.

1503 30th Street

Bad Madge & Co.

Vinyl Junkies Record Shack

Vinyl Junkies has good music-scene DNA. Founder Eric Howarth previously ran indie label Hi-Speed Soul, whose roster included acts like Nada Surf and Swervedriver, then teamed with Casbah owner Tim Mays after the pair had spent years putting on Vinyl Junkies record swaps.

They opened the South Park brick-and-mortar shop in 2017, and it remains a buy-sell-trade temple for people who understand that owning music on a physical object is irrational in exactly the right way. Go flip through the new arrivals. Leave holding something you had absolutely no intention of buying.

2235 Fern Street

Bad Madge & Co.

Bad Madge is what happens when “vintage store” doesn’t quite explain the situation. Owner Tanya McAnear and her team fill the shop with furniture, clothing, barware, records, art, jewelry, collectibles, and various objects that seem like they may know things about their previous owners. The shop opened in 2011 and has made reuse and upcycling part of its identity ever since. Go in without looking for anything specific—specificity will only slow you down.

2205 Fern Street

Thread + Seed

Across the neighborhood’s vintage-and-vinyl universe sits Thread + Seed, a local boutique built around clothing, denim, gifts, and personal styling. Its South Park shop has an especially deep denim program—petite, tall, wide-leg, straight, flare—and the store also offers one-on-one styling built around color and body type. In other words, this is where you go after deciding the jeans currently on your body have betrayed you. South Park understands that sometimes personal renewal begins with pants.

2220 Fern Street

The Book Catapult

Seth Marko started The Book Catapult as a book blog in 2006. In 2017, he and his wife, Jennifer Powell, turned it into an actual bookstore in South Park, specializing loosely in fiction, local interest, and children’s books while maintaining the more important bookseller skill: putting something into your hands that you didn’t know you needed.

There are staff picks, author events, signed books, and the dangerous possibility of walking in for one title and emerging with four. Because no one ever died thinking, “I shoulda read less.”

3010-B Juniper Street

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Tastemakers Fall 2026: Valle

Chefs, restaurateurs, sommeliers, and craft mixers - meet our 2026 Tastemakers, the minds behind the magic.

Tastemakers Fall 2026: Valle
E-SDM—Valle-2026—Tastemakers_WEB

Roberto Alcocer, Chef

Chef Roberto Alcocer showcases all that Mexican cuisine and culture has to offer at Oceanside’s Valle. The Michelin-guide recommended restaurant takes inspiration and techniques from all over Mexico—with a heavy Baja influence—and blends them with local San Diego ingredients to create original and delectable contemporary Mexican cuisine. The seasonal tasting menu allows Chef Alcocer to experiment with the freshest available ingredients, creating dishes that defy guests’ expectations, while the wine list features more than 100 labels from Mexican artisans. Even the restaurant’s walls are a celebration of Mexican culture, all decorated with work from artists of Baja.

“My favorite part of being a chef of Valle is being able to showcase the Mexico that I know to everyone who visits,” Chef Alococer says. “Not only through the food, but with the design, culture, and welcoming service.”  

Try This!

Lobster Taco: Flour sourdough tortilla with lobster shell bisque and local red spiny lobster

Valle

222 North Pacific Street, Oceanside, California 92054
866-723-8906  | valleoceanside.com

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