For San Diegians, caring for our people and planet is not just an idea, it’s a crucial component woven into the fabric of our lives. Residents volunteer, donate proceeds, create initiatives focused on DEI, use environmentally conscious products, organize beach clean-ups, and much more. The business community is not only following suit, but using its platform to lead by example.
As trust in businesses continues to evolve,Better Business Bureau® Pacific Southwest (BBB) is proud to celebrate its one-year anniversary of the BBB4Good Trustmark. Launched to meet the rising consumer demand for purpose-driven businesses,BBB4Good has empowered consumers to choose local companies that support causes and positively impact their communities.
In its inaugural year, BBB4Good has received interest from over 150 businesses doing positive work in the community, and of those, a prestigious 12 are in San Diego County. In addition to their mission:
Liquid Blue: Commits to environmental sustainability and carbon-neutral travel through a variety of efforts and donations to 1% for the Planet.
Optima Office: Serves the community through various volunteer efforts including helping to end food insecurity, donating accounting and HR services to those in need and providing student scholarships.
The Rug Mine: Empowers Afghan women artisans creating quality wool rugs, provides humanitarian aid, preserves cultural heritage and sources cruelty free, sustainable wool for rugs.
Identity Recon: Supports the unsheltered population, advocates for cultural competency in the workplace, and donates career transition and business services to military and veteran service members.
Extreme Power Gym: Provides life skills and support to veterans, military service members, and those affected by unfavorable situations through volunteerism and Muay Thai principles.
At Home Nursing Care: Donates and volunteers time to local charities to support the health of the community and provides tuition scholarships to support those obtaining home health aide, nursing assistant and CPR training.
Surf Education Academy: Ensures surfing access to all and volunteer efforts with local nonprofits.
At Your Home Familycare: Commits to volunteerism with organizations that support health and equal opportunities for seniors, disabled adults, veterans and persons with developmental disabilities and for offers long-term career opportunities in marginalized communities.
Mirimar Kitchen and Bath: Supports local animal rescues and animal welfare groups to help prevent pet overpopulation and the euthanasia of animals.
Surrogate Alternatives, Inc.: Aids LGBTQ+ individuals and couples in achieving parenthood, while advocating for diverse family structures’ acceptance and legal recognition.
Seaside Landscape & Design: Offers sustainable landscaping practices, including drought-tolerant planting, xeriscaping, water conservation, native plant promotion, and the replacement of lawns with artificial turf and hardscape solutions and for providing sustainability education through local organizations, schools, and community initiatives.
“Trust in business extends beyond delivering products and services with integrity; it encompasses contributing to social well-being and fostering positive impact,” shares Kryistyna Hook, Senior Director of Brand Strategies & Social Impact for BBB Pacific Southwest. “As we mark the first anniversary of honoring businesses with the BBB4Good Trustmark, we are thrilled to see the program’s success in elevating those committed to a higher purpose.”
BBB4Good builds uponBBB Accreditation, ensuring that purpose-driven businesses meet rigorousBBB Standards for Trust andBBB4Good Standards of higher purpose, community engagement, authentic marketing, and social and/or environmental impact substantiation. Consumers can easily identify BBB4Good Verified Businesses by the display of the BBB4Good Trustmark on their profiles on bbb.org and websites.
“There are consumers that also want to vote with their dollars. They want to vote for companies that do the right thing,” said Scott Stephens, founder of the San Diego-based World’s Most Traveled Band, Liquid Blue. “You can have great customer service and a great product and that’s wonderful. But beyond that, what are you doing? Are you doing something that benefits the greater society? And that’s what BBB4Good is all about.”
(Credit: Liquid Blue Band, BBB permission to use)
“Family and community are at the top of our list of core values. So, when those are my filters for how I make business decisions, we’re designed to make a positive impact,” said Surf Education Academy founder Sean Brody. “In short, becoming a BBB4Good Verified Business in San Diego truly shows that we care about our community.”
(Sean Brody of Surf Education Academy and student Quinn, photo credit Trent Padillo, BBB permission to use)
BBB4Good has played a crucial role in recognizing businesses addressing important social issues while providing products and services. By spotlighting these efforts, BBB is fostering trust and guiding consumers toward businesses that align with their values.
Businesses interested in earning BBB4Good Verification can apply at bbb.org/bbb4good.
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SEPTEMBER 11, 2026
Vi at La Jolla Village – Senior Living in the Heart of Everything
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.
Courtesy of Vi at La Jolla Village
The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”
Courtesy of Vi at La Jolla Village
One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.
Courtesy of Vi at La Jolla Village
At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!
The Children’s School (TCS) is an independent school in La Jolla working with students from toddler through eighth grade. Rooted in the belief that every child has unique strengths and limitless potential, TCS provides a joyful, challenging education that inspires curiosity, confidence, and a lifelong love of learning. Experienced teachers know each student well and create meaningful opportunities for academic, social, and emotional growth through personalized instruction and hands-on, interdisciplinary learning. A culture of respect, inclusion, and collaboration encourages students to ask questions, take thoughtful risks, and develop a strong sense of responsibility to one another and the world around them. At TCS, learning extends beyond the classroom through meaningful connections with the local community and natural environment. Graduates leave TCS with a strong academic foundation, a sense of purpose, and the character to thrive in high school and beyond as engaged learners, compassionate leaders, and thoughtful citizens.
Enrollment: 240
Grades: Toddler – Grade 8
Tuition: $10,800 – $34,000
Deadline: Priority Application & Tuition Assistance for new students: Feb. 1, 2027
Gender: All-inclusive
Details Progressive, independent school. No religious affiliation
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
Your feet and ankles probably aren’t something you give much thought to—until something goes wrong. Orthopedic surgeons at Scripps Clinic are on the leading edge of foot and ankle reconstruction, treating patients with sports injuries, deformities, traumatic injuries and other conditions. That includes repairing torn Achilles tendons with a minimally invasive procedure that shrinks the incision site to less than a centimeter, and performing advanced ankle replacement on some patients with ankle arthritis. Read more about Scripps’ innovations in foot and ankle care here.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
Mai Vue was just 34 weeks pregnant when she delivered her baby. Her pregnancy had been complicated, and she’d had a recent second trimester pregnancy loss, which led to her receiving specialized care from Sean Daneshmand, MD, a Scripps Clinic perinatologist who oversees high-risk pregnancies. Dr. Daneshmand and his team took care of Mai during her pregnancy, through the birth of her healthy baby girl and beyond. Mai was part of a program Scripps launched to provide support to new moms in the weeks and months after delivery. The postpartum program, known as Scripps Health’s Fourth Trimester Continuum of Care, provides care for women with high-risk pregnancies to optimize their health after childbirth and reduce the risk of complications in future pregnancies. Click here to learn more.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
