Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.

Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.

Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.

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It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.

For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.

For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

San Marcos

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).

Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.

Meet the Local: Patricia Prado-Olmos

Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.

After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”

Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.

Slip into the moment: You’re strolling through Surf Sports Park in the fall outfit you’ve been dying to wear, maybe even snagging some handmade jewelry with rare natural gemstones from Timka Jewelry while sipping locally made hard kombucha and snacking on Michelin-starred must-try meals from San Diego restaurants. In the background, celebrity chefs mingle by small parties with DJs spinning and professional athletes passing by floral photo ops that are basically made to be framed. You pause for a wine pour that looks almost too good to drink and catch acclaimed talents like Jackson Kalb collaborating with Quixote. 

This is the Del Mar Wine + Food Festival—one of SoCal’s premiere food and drink events showcasing the unique culinary experiences infused with San Diego’s fitness and wellness culture. If you’re heading to the fest this year, we put together an insider’s guide to all the standout activations at the Grand Tasting taking place from September 13 & 14. Here’s what not to miss:

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Sips, Tastings & Photo-Ops

Across Saturday and Sunday, festival-goers can wander the grounds to enjoy activations from sponsors like LaCroix, Landmark Vineyards, Justin Wines, and Clink. These pop-ups will be offering food and drink tastings, goodie-bags, and little surprises that make wandering the festival half the fun.

Clink will be pouring a mix of wines in the picnic area just outside the VIP tent, while Justin, Landmark, and Lewis wines will host tastings nearby. Heaven Hill Tequila Ocho and Mezcal Vago, will be outside the beach area near Feeding San Diego, and LaCroix will be available throughout the grounds with sparkling water and an Instagram-worthy floral photo-op near the Locals zone. 

You can also catch San Simeon wines outside the VIP tent, Spritz in the beach area, Peroni and Blue Moon outside VIP, The Grill Dads throwing tailgate-style parties with Grillin’ Time canned cocktails flowing from branded coolers, and The Los Angeles Golf Club Dryvebox giving everyone the chance to test their swing on a golf simulator. Follow your taste buds, your camera, or your curiosity and you’re guaranteed to run into something worthy of a pause at every turn.

Exclusive Chef Collabs

Chef collabs at the Del Mar Wine + Food fest mix flavor, personalities, and a little bit of culinary chaos in the best way. After all, how often do you catch two acclaimed talents sharing the same space? On Saturday, Jackson Kalb teams up with Quixote, while Jet Tila links with Serea and Lionfish for a full-on takeover of the Culinary Comp Zone. Both days feature Fox Point partnering with Haven’s Mawa McQueen in the VIP area, while Plant Paradise joins forces with Nichols Farms and chef Zuliya Khawaja. 

And this is just some of many prime celebrity-spotting opportunities. Your favorite chefs will be sprinkled all across the weekend’s lineup. Get the full lowdown on where to find them here. 

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Local Bites & Cooking Demonstrations 

Beyond the zones, the weekend features some of the best SoCal names in the food and drink industry including A+M Catering, Amalfi Cucina Italiana, Quixote, Glass Box, Rosemarie’s Buns & Brews, Bianchi Winery, Rootdown Wine Cellars, and more. Saturday brings the star power of STK Steakhouse, Jake’s Del Mar, ARLO San Diego, and Provisional Kitchen, while Sunday turns the spotlight to Lana Restaurant, Waverly, Flame & Flavor, and Seasons 52. Click here to see the full list of participating restaurants.

Kyoku Knives will also make its mark as a headline sponsor throughout the festival, with chef Jeff Roberto breaking down sushi, sashimi, and Wagyu beef during the Sushi on a Roll activation in the VIP Reception Area. He’ll be joined by Brian Malarkey (Top Chef, Herb & Wood, Animae) and Tommy “The Fishmonger” Gomes (Outdoor Channel) so be sure to get your cameras ready. 

Games, DJs & Tailgates

Field games and foodie finds galore, throughout the weekend, attendees can catch some wiffle ball and classic ballpark eats at Ballpark in the Park, dive into a soccer experience with San Diego Wave FC or join tailgate enthusiasts with SDFC and DirecTV. Or, keep the celebration going with DJs spinning at the Mountain experience.

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At Street Fleet Alley, find local food trucks and street food pop-ups serving their best fare. Plus, this year, Baja and Paso Robles head to San Diego to showcase their local breweries, restaurants, and lifestyle brands—keep an eye out for their activations. 

Everywhere you turn, you’ll find art installations, local food, celebrity chefs, TV personalities, and unique pop-ups. It’s what the Grand Tasting is all about: living your best life, one sip, bite, and beat at a time.

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Eat & Drink

San Marcos has a variety of delectable dining options conveniently located downtown in Old California Restaurant Row. This Spanish-style plaza houses a dozen chain and regional restaurants, many of which are open for outdoor dining, including mainstay Fish House Vera Cruz, gold-rush-inspired Old California Mining Company, and North County’s first microbrewery, San Marcos Brewery & Grill. Just up the street you’ll find Mama Kat’s. This charming café named for the owner’s mother offers breakfast favorites, specialty coffees, pastries, and pies.

Fish House Vera Cruz

Justin Halbert

San Marcos has some tasty drink options, too. Meadiocrity’s sweet honey wine supports local beekeepers and helps hives thrive. Visitors to Sunshine Mountain Vineyard can enjoy its varietals on a patio overlooking the lush, rolling hillsides.

Antique Village

Justin Halbert

Shop

Tucked amid the warehouses and showrooms along Furniture Row is Antique Village, a one-stop shop for vintage jewelry, collectibles, coins, china, toys, memorabilia, and more from over 60 vendors. San Marcos also caters to crafters and creators with stores like Yarning for You, Grand Country Quilters, Quilt in a Day, and Discount Hobby.

Double Peak

Justin Halbert

Play

Affectionately known as “San Parkos,” this city is blanketed with green space and trails for hiking, biking, and horseback riding. Double Peak, accessible via scenic Discovery Lake, is one of the most popular treks. At the top of this 1,000-foot climb in the San Elijo Hills, hikers are treated to views stretching from the mountains to the sea. Not a hiker? Not a problem. There are plenty of outdoor options for you, too. Head to Lake San Marcos for a day on the water. Lakehouse Hotel & Resort rents motorboats to cruise along the calm waters, and you can even explore the lake by gondola by booking an advance tour with The Black Swan Gondola Company. End the day with a cold one at Decoy Dockside, the resort’s restaurant, which has two spacious decks.

Discovery Lake

Bonus!

Nearby Elfin Forest is a hiker’s paradise and Halloween-lover’s delight. Legend has it that shadowy apparitions, a wicked witch, and a ghostly woman in white roam this rugged reserve after dark. However, after-hours visits are strictly off-limits for a dangerous practical reason: Mountain lions and the other wildlife who call the reserve home need to do what they do undisturbed.

Mama Kat’s

Justin Halbert

One of the great joys of San Diego is the way its culture shifts between neighborhoods. We all contain multitudes—and there’s a SD borough for every self. We can unleash our inner Carrie Bradshaw amid the high rises of downtown. Relive our halcyon college days in hard-partying PB. Cultivate the cocktail taste of a film noir detective at a North Park whiskey bar.Sometimes, though, we want to leave city life behind for the slower pace of smaller coastal ’burbs, where we can wake to the sound of crashing waves and make leisurely plans over diner coffee. Of course, in SD county, things can slow down, but they’re never boring.Just north of downtown San Diego is a collection of towns that are rich in history and full of unique attractions. From surf museums to three-star Michelin restaurants and family-friendly activities, North County celebrates Southern California’s creativity and sense of community.Here are the top must-visit spots to eat, adventure, shop, and stay in North County San Diego, California:

Courtesy of 101 Cafe

Eat & Drink

101 Cafe

Oceanside, CA

An Oceanside staple, the 101 Cafe has been serving diner-style food since 1928. The retro, easygoing eatery is a local-favorite spot to enjoy a hearty omelet, stack of pancakes, and a good ‘ole cup of joe.

Photo Credit: Eric Wolfinger

Addison

San Diego, CA

There’s no menu at Southern California’s first and only three-star Michelin restaurant, Addison. Instead, diners place their palates in the capable hands of chef William Bradley and explore a seasonal, nine-course tasting that celebrates California ingredients and cuisine.

 

 

 

 

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Cali Cream

Encinitas, CA

Satisfy your sweet tooth at Cali Cream. The Encinitas ice cream shop is known for their vast selection (50-plus flavors!) and generous scoops. With a second shop located in the Gaslamp Quarter, Cali Cream is a must-visit for a sunny day treat.

Courtesy of Campfire

Campfire

Carlsbad, CA

Inspired by the California landscape and its produce-forward flavors, Campfire is a rustic spot built on the spirit of bringing people together. The Carlsbad eatery lives up to their name, preparing meals on a custom 12-foot hearth. Led by chef Eric Bost, Campfire offers fun cocktails, vegan options, and s’mores for dessert.

Claire’s on Cedros

Solana Beach, CA

If you’re looking for a cozy breakfast and lunch joint, then Claire’s on Cedros is the place to go. Try meals like the brioche breakfast grilled cheese sandwich, blackberry-stuffed french toast, and salted caramel waffles, all made with locally sourced ingredients. Claire’s Too, the restaurant’s coffee shop and bakery, is a great quick stop for grab-and-go goodies.

Courtesy of Golden Coast Mead

Golden Coast Mead

Oceanside, CA

Golden Coast Mead sells delicious, preservative-free sips made from fermented honey. Serving dry, sour, sweet, and spiced versions of mead, the Oceanside shop prides itself on innovative flavors—and its commitment to saving the bees.

Courtesy of Encinitas Visitors Center

Ironsmith Coffee Roasters

Encinitas, CA

Bringing coffee shop cuteness to Encinitas is Ironsmith Coffee Roasters. The team focuses on sourcing high-quality coffee beans and providing rejuvenating drinks. Need a little treat? Ironsmith serves Wayfarer Bread pastries and sourdough loaves on Sundays.

Courtesy of Pizza Port

Pizza Port

Solana Beach, CA

While Pizza Port has made its mark in San Diego with multiple spots, the original location is nestled in Solana Beach. Siblings Gina and Vince Marsaglia opened the restaurant in 1987, launching their line of craft brews five years later.

 

 

 

 

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Rouleur Brewing Company

Carlsbad, CA

Carlsbad watering hole Rouleur Brewing Company is a local, cycling-inspired craft brewery that keeps charity and philanthropy top of mind. They’ve collaborated with orgs such as Curebound, a local nonprofit striving to raise money for cancer research.

Tony’s Jacal

Solana Beach, CA

In 1946, Tony and Catalina Gonzales transformed their family home into a cozy Mexican restaurant called Tony’s Jacal. Today, their daughters, grandchildren, and great-grandchildren run the business, cooking up the couple’s original recipes for turkey tacos and chile rellenos.

 

 

 

 

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Explore

Belly Up Tavern

Solana Beach, CA

A San Diego legend, the Belly Up Tavern has been North County’s hottest venue for live music since the 1970s. Located in Solana Beach, the venue has hosted a laundry list of talented artists and bands, including Etta James, The Red Hot Chili Peppers, and the Rolling Stones.

Courtesy of the California Surf Museum

California Surf Museum

Oceanside, CA

1935 Cactus Garden

Often confused with the Desert Garden off Park Boulevard, Balboa Park’s 1935 Cactus Garden is home to a wide variety of cacti and succulents, including a collection of exotic African and Australian Protea plants. The garden has also been claimed by a feral cat colony—the cats are friendly and mind their own business, and local organizations have worked to spay and neuter and re-release them. You can access the garden by walking through the parking lot behind the Balboa Park Club or taking a trail from Palm Canyon.

2144 Pan American Road West, Balboa Park

Sri Chinmoy Peace Garden

This garden’s unassuming location off bustling Adams Avenue is part of what makes it such a sacred place for meditation. You won’t find any frills here, just a few benches, simple landscaping, and a statue in honor of the garden’s namesake spiritual leader, creating a small, tranquil respite from our busy world. For those who want to take their practice a step further, San Diego’s Sri Chinmoy Centre, located a couple miles down the road, offers free online meditation courses.

2508-2518 Adams Avenue, University Heights

San Diego Botanic Garden

Riley Murphy

San Diego Botanic Garden

A true urban oasis in North County, the Botanic Garden boasts 37 acres of peaceful landscaping to get lost in. Here, you’ll find flowering trees, vistas, thousands of plant species from all over the world, and the nation’s largest public bamboo collection. As you wend your way through the 29 themed gardens, you’ll catch glimpses of the Pacific Ocean beyond. The garden is currently operating by reservation only, so book ahead of time.

300 Quail Gardens Drive, Encinitas

1935 Cactus Garden

Riley Murphy