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Features JANUARY 27, 2023

Walk This Way

Hitting the streets of Carlsbad Village, where thoughtful development is on the rise

Walk This Way
Courtesy of Carlsbad Village
Carlsbad Village SDM 02-23

An aerial shot of Carlsbad Village.

Courtesy of Carlsbad Village

Having garnered national acclaim for its alkaline water, it seems fitting that Carlsbad Village is now a wellspring of development, too.

Innovative architecture, biotech start-ups, and unparalleled walkability to shops, restaurants, and other attractions have collectively transformed Carlsbad Village into a sleeper hit of pedestrian hubs—something notable for car-centric North County.

Transplants from the Bay Area to the Midwest are migrating to the coastal city between Oceanside and Leucadia for more than beachy proximity alone. Unlike the downtowns of, say, Encinitas or Solana Beach, Carlsbad boasts an extremely walkable gridded network of widely spaced streets, offering developers—and developments—more room to scale and play.

The walkable timeline starts in 2016, when Cardiff-based architect Brett Farrow teamed up with Chris Miller, the visionary Vuori co-founder and former pro skateboarder, to transform an old garage and former home of the Dragmaster into a mixed-use project. It houses Campfire—restaurateur John Resnick’s Carlsbad debut—still burning brightly alongside tenants Baba Coffee and Carruth Cellars.

Jeune et Jolie SDM 02-23

A redeveloped electric supply warehouse is now where Jeune et Jolie and the neighboring co-working space are housed.

Courtesy of Fabric

In 2018, Resnick teamed up with local development firm, Fabric, for a ballyhooed follow-up, the vintage-luxe Jeune et Jolie just one block north as a part of a mixed-use project. The French-tinged SoCal fare earned its star in the 2021 Michelin Guide California and has since become a calling card for the culinary scene.

Today, cups runneth over. A new wave of design is underway for players, old and new. For Farrow, there’s Laguna Row, featuring 13 residences perched on the southerly edge of the Buena Vista Lagoon. Meanwhile, Resnick has a dual concept yet to break ground that will feature Wildland, an all-day neighborhood cafe, and Lilo, a fine dining experience. There’s talk of a Japanese garden, too. Add a drumroll for local namestay, Fabric, too: It has created a tapestry with seven projects in a four-block radius.

“There’s still lots of blank canvas here,” says managing principal Brendan Foote as he ambles along State Street. “The topography here orients itself toward the ocean.”

Laguna Row Carlsbad SDM 02-23

Laguna Row is a residential masterpiece, inspired by Sea Ranch, by visionary architect Brett Farrow.

Courtesy of Brett Farrow

Behind Fabric’s alluring mixed-use façades, the group has carved out serious achievements in Oceanside, Carlsbad, and Little Italy. The urban infill development and redevelopment company has punctuated its portfolio with adaptive reuse, architectural integrity, and innovative design that prioritizes community.

State Street Commons SDM 02-23

Former Carlsbad Antique Mall now home to Lofty Coffee and Warner Bros.

Courtesy of Fabric

State Street Commons Clock SDM 02-23

A custom clock at State Street Commons pays homage to the Carlsbad Train Station across the street.

Courtesy of Fabric

Take State Street Commons, which transformed the decrepit antique mall into a vibrant project that houses Lofty Coffee, Nick’s, Pure Taco, Pacific Sotheby’s, and Warner Bros. Games. There’s a buzz from sunrise to sunset. Out front, an old-school clock keeps time for the nearby train station where the group is one of three finalists vying for the redevelopment of North County Transit District’s Carlsbad Village Coaster station in partnership with Sea Breeze Properties.

“We are finding ways to develop what the neighborhood needs,” says Foote.

Over on Roosevelt, he points out two forthcoming mixed-use projects underway. The live-work-play Roosevelt—located next to Resnick’s double vision—includes offices, retail, and 17 apartments anchored by a plaza. And the live-work Beech House is inspired by an East Coast Montauk surf style.

Nick's Carlsbad SDM 02-23

An original Quonset hut now home to Nick’s.

Courtesy of Fabric

There’s an easy familiarity to Fabric’s projects. Instead of cookie-cutter, buildings are designed to reflect the soul and identity of the location through a new-era lens. Take the HQ for TYRA Biosciences, which feels more residential than clinical with its rough-hewn wood exterior sourced from an Oregon grain silo. In January, construction began on the HQ expansion next door with an additional 9,500 square feet of creative office and lab space.

Tyra Biosciences HQ SDM 02-23

An office and lab HQ for TYRA on State Street, clad in reclaimed wood from an old grain silo in Central Oregon.

Courtesy of Fabric

In 2021, Carlsbad’s economy grew by $1 billion to $14.6 billion, second only to the City of San Diego, according to a report presented to the City Council. In addition, the city’s seven miles of beaches attract over 3.5 million visitors annually, supporting over 6,300 brick-and-mortar businesses. San Diego Start-Up Week chose to kick off its 10th annual event here, with Fabric playing host in its own Carlsbad HQ—an old car wash. The more polished office space? That’s The Reserve, Fabric’s 17,000-square-foot commercial office building located near the lagoon.

The Reserve is in good company with Laguna Row. Recently earning headlines in the international design magazine, Dezeen, Farrow’s project is a study in organic architecture with distinctive exterior symmetry giving way to interior diversity with five different floor plans. Farrow says he called upon Sonoma County’s Sea Ranch for his dramatic use of cedar.

“I chose the materials for a reason,” says Farrow, standing on a rooftop deck. “Cedar will age and arrive at its final color—a deep silver gray that will achieve that moody beachiness.”

The Reserve Carlsbad SMD 02-23

The Reserve, a creative office building overlooking the Buena Vista Lagoon and Pacific Ocean on north end of State Street.

Courtesy of Fabric

As both the architect and developer, Farrow was able to maximize the lot (former home to an old medical building) and methodically tap into the lagoon’s natural beauty throughout the design with unfolding decks and surprise-and-delight views chiseled into unexpected rooms.

“This site presented a unique opportunity to offer a private life facing onto nature while also offering a very public, urban lifestyle with restaurants, mass transit, and the beach all within walking distance,” he said.

Next up? Environmentalists celebrated the December news that a generous $3 million donation to the Buena Vista Audubon Society will transform the 220 acres of lagoon from freshwater to a native saltwater habitat. The saltwater option would reinvigorate the lagoon, killing off invading vegetation and adding more species of fish and birds while reducing problems with mosquitoes and flooding.

On State Street, the award-winning Safdie Rabines is getting in on the action. The new saw-toothed Seaglass consists of eight breezy townhomes featuring elevators, garages, double decks, and ocean views.

“Carlsbad surprised us with its urban village feel,” says founding partner Taal Safdie. “The train is very much part of the city activity here.”

Seaglass Carlsbad SMD 02-23

Award-winning architecture firm Safdie Rabines designed the new Seaglass complex, which consists of eight townhomes featuring elevators, garages, double decks, and ocean views.

Courtesy of Safdie Rabines

As such, the architects created floor plans that tapped into the street energy, connecting residents to the village action—not separating them from it. That philosophy also strongly influences the NTCD station development proposal, where they teamed up with Fabric.

Located in the heart of Carlsbad Village, the station draws hundreds of thousands of riders annually. Redevelopment could accommodate more than 300 residential units and offers the potential for some 40,000 square feet of commercial space while providing parking for transit riders, residents, and patrons. The other two finalists are Sea Breeze Properties run by father-and-son developers Gary Levitt and Darren Levitt, who brought North City to San Marcos, and Holland and Raintree.

The new Carlsbadians, according to architect Mark Benjamin, are from New York, Colorado, Chicago, Germany, and the Bay Area. At least that’s the tenant mix between his two multi-family luxury lofts, the LEED gold-certified Railyard, and the new Townhouse. They’re attracted to the accessibility and proximity to both the train and the beach.

“The big bonus here is connectivity,” says the Rancho Santa Fe-based architect. “It’s inevitable that Carlsbad will be the next Manhattan Beach.”

Townhouse Front Door SMD 02-23

The front door of Townhouse by architect Mark Benjamin of Archipelago Development is a favorite local selfie spot.

Courtesy of Archipelago Development

Until then, the artful metal doors outside Townhouse, custom-made by Forms+Surfaces, will remain a prized local selfie spot.

“We had a band doing an album cover out front one day,” says Benjamin.

Consider it the new postcard.

Living North County

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Guides JULY 6, 2026

6 Perfect Days in North County

We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about

6 Perfect Days in North County
Courtesy of Oceanside Museum of Art

Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.

Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.

Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.

It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.

For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.

For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

Courtesy of North City Farmers Market

San Marcos

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).

Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.

Meet the Local: Patricia Prado-Olmos

Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.

After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”

Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Features SEPTEMBER 6, 2023

Following the LEEDers

The climate is changing fast. Is San Diego building for the future?

Following the LEEDers
Photo Credit: Arnel Garcia
Drew Hubbell Architect LEED Home Design Climate Change San Diego

Architect Drew Hubbell equipped this home with green features like natural ventilation and photovoltaic panels—plus Fibonacci spirals inspired by its mathematician owner

Photo Credit: Arnel Garcia

Green is what the San Diego of 2023 aspires to be: ambitious, growth-oriented, and planet-forward. But you wouldn’t know it from our existing housing crop. Despite new homes and accessory dwelling units (ADUs) popping up on seemingly every block, few are considered green builds.

San Diego’s history with green building practices might well have started with James Hubbell and his sculptural, organic-looking structures crafted from local, low-impact materials. The visionary architect is widely considered the original vanguard of the movement here in San Diego. But while Hubbell and his son Drew helped lead California towards more environmentally friendly construction (see “Sticks and Stones”), San Diego overall has been slow to join the green building renaissance.

The city claims its landmark 2022 Climate Action Plan “takes bold steps” towards a more sustainable San Diego. And while that may be true in certain categories, in terms of building, the plan mainly focuses on phasing out natural gas and converting new projects to electric. “Bold” might be a bold choice of words. It’ll take a lot more than swapping out gas stoves for induction burners to get the city where it needs to be.

Irons and Fins Eco House LEED Home Design Climate Change San Diego

Irons and Fins, ECOhouse’s current project in Coronado, features overhangs that will help cool the home in summer. BELOW Irons and Fins maximizes space by spreading 11,000 square feet across three floors, including a basement. 

Courtesy of Irons and Fins

“A green building is much more comprehensive,” says Colleen FitzSimons, executive director of the San Diego chapter of the US Green Building Council.

Green building advocates look toward more holistic criteria like LEED certification, a sustainability rating system that awards architectural projects with points for reducing carbon, energy, water use, and waste; utilizing renewable materials; and more. That might include the use of reclaimed wood, rain-catching, and greywater irrigation systems. LEED-inspired architects consider how to place structures in such a way that they gain more sun for natural heating, or they implement passive cooling systems to keep interior temps low with less energy. Projects need to meet a minimum environmental threshold to qualify as LEED-certified, with additional tiers for higher-scoring buildings, from silver through platinum.

Irons and Fins Eco House LEED Home Design Climate Change San Diego - 2

Irons and Fins maximizes space by spreading 11,000 square feet across three floors, including a basement

 

The city of San Diego maintains several LEED-certified buildings—but don’t be surprised if none of them are on your residential block. Because green projects cost more upfront to construct but have reduced maintenance costs over time, sustainable approaches are often used for big, industrial buildings, says Lauren Cook, executive director of the San Diego Architectural Foundation.

In SD county, that includes a LEED gold–certified senior center, a silver-certified recreation center, and three fire stations ranging from silver to gold. Snapdragon Stadium and many structures at UCSD also employ green building approaches, because they are “a long-term investment for [institutions] to save money,” Cook adds.

In the residential realm, Cook concedes, green buildings are generally going to be luxury homes.

FitzSimons echoes this, adding, “People who can afford to design and build their own home typically have more resources”—meaning that they can shoulder the weightier construction costs sometimes associated with greener builds.

Prismática Design Kitchen LEED Home Design Climate Change San Diego

ADUs, like this one designed by Prismática, are secondary housing units built on a single- family residential lot

 

And because developers and homeowners may not be cognizant of the money they can save long-term with tactics like solar power and natural heating, they sometimes dismiss greener building methods off-the-bat. “There’s this perceived idea that it’s going to cost more, and so a lot of developers won’t go the extra steps beyond the Green Building Code,” FitzSimons emphasizes. (The California Green Building Standards Code is the first-in-the-nation mandatory green building code, which San Diego builders must abide by. In other parts of the state, even more strict regulations are in place.)Nevertheless, the city of San Diego is increasingly committed to investing in sustainable construction. As of April 2022, San Diego has its own chief sustainability officer in Shelby Rust Busó, who has worked with the US Green Building Council, the national entity that awards LEED certifications. According to Sustainability and Mobility Department director Alyssa Muto, Busó will “lead the city’s work on the long-term planning and implementation for decarbonizing buildings and neighborhoods.”“I definitely am super excited about where we’re heading, but, at the moment, we’re not there,” FitzSimons says. But, she continues, larger policies from the county of San Diego and the San Diego Association of Governments are “going to help push our region to be a forerunner in green building.”As it stands, San Diego does have its share of architects and firms helping move the city toward a greener future. That includes Elizabeth J. Carmichael, owner and principal architect of ECOhouse and president of the San Diego Green Building Council. Though 95 percent of her clients are developers, she has seen the shift in priorities from businesses and homeowners alike.

Prismática Design Shower LEED Home Design Climate Change San Diego

Prismática Design Shower LEED Home Design Climate Change San Diego

 

“We get clients that really want to do as much sustainability as possible,” Carmichael says. “They come in and tell me, ‘We want to be green. We want to make it sustainable.’ Whereas before … we were kind of pushing our philosophy on the client. Now it’s almost the opposite.”ECOhouse has a current project in Coronado that is emblematic of their holistic approach to integrating sustainability and functional design. Nicknamed “Irons and Fins,” the house encompasses 11,000 square feet. Rather than building out, however, the blueprint saves space by moving up (and down) with a three-story floor plan, including a basement.The luxury property also boasts a coveted list of green amenities and functionality, with a roof entirely covered in solar panels, alongside solar water heating and a separate solar-powered battery should going off the grid ever be necessary. The house is outfitted with two giant tanks for rainwater harvesting, and the LED-efficient residence also benefits from a basement design with a passive cooling system, where sliders open up to bring in cool air which passes to the first floor.The top floor features a similar system for hot air to escape. South-facing with overhangs, the house is designed to capture the sun in the winter for passive heating, while the overhangs protect and cool during the heat of the summer. Two-hundred-year-old juniper trees that were harvested while preparing the property for the build were later thrown in a kiln and are now being used to create furniture and fixtures for the new home.

But what about building green with more modest funds? American Institute of Architects award–winning, Barrio Logan– based architecture firm Prismática may have some answers. “We try to make the building as efficient as possible,” says co-founder and principal architect Jesús Fernando Limón.

And while clients’ options for sustainable techniques vary according to their budget, “the biggest things you can do that are accessible to everyone are the types of things that we do,” adds Pristmática co-founder José F. “Pancho” García. That includes strategically maximizing natural light, employing cross-ventilation, and using construction tactics that produce less waste.

Prismática Design ADU LEED Home Design Climate Change San Diego

Prismática equipped this ADU with passive cooling and rainwater- catching systems. The massive windows invite in natural light, reducing daily energy use

 

This year, the firm finished an ADU with energy-efficient elements in Oak Park. It opens up to a lush courtyard that has the capacity for passive cooling, ample natural light sources, and rainwater-catching to irrigate the garden.

Prismática wants to offer these sustainable techniques all over the county and beyond. They work across San Diego from North County to Paradise Hills, with designs on projects in our Baja backyard of Tijuana, where García calls home.

Another way to move towards sustainability while saving cash is to think small. Density and urban infill—maximizing the residential or commercial potential of a plot of land—can help contain urban sprawl and reduce the amount of travel required to access goods and services, preserving resources and natural spaces.

“Micro units are hot,” Cook quips. They’re also a way to increase density in combination with de-carbonization and other targets of green proponents. National City’s Parco, for example, designed by the architects at Miller Hull Partnership, is a mixed-use building spanning 131,000 square feet with energy-efficient micro units. The development achieved a carbon offset of 950 tons, the equivalent of more than 1,900 trips between San Diego and Seattle (where Miller Hull calls home). Not a bad start.

San Diego still has a ways to go in hitting the goals imposed not only by the city but by the culture of its residents. The city’s dwellers are already demanding more bike lanes and public transit. We’re ready for more energy-efficient ways to live our lives, including in the places we call home.“There are a lot of people really active and interested in getting us to where we want to be, climate-wise, equity-wise, [and] health-wise,” FitzSimons says.

San Diego may not be leading the green building charge, but there are plenty of people here working to push the city in a more sustainable direction. The green housing wave is upon us. You just have to squint a little harder to see it around here.

Danielle is a freelance culture journalist focusing on music, food, wine, hospitality, and arts, and founder-playwright of Yeah No Yeah Theatre company, based in San Diego. Her work has been featured in FLAUNT, Filter Magazine, and San Diego Magazine. Born and raised in Maui, she still loves a good Mai Tai.

Features Living
Features SEPTEMBER 6, 2023

Pioneering Green Building Practices in San Diego

Father-son team James and Drew Hubbell helped change the way California builds homes, one straw house at a time

Pioneering Green Building Practices in San Diego
Photo Credit: Arnel Garcia
Smoketree Ranch San Diego Green Building Hubbell and Hubbell Design

Smoketree Ranch by Hubbell Architecture

Photo Credit: Glyn Jones

Straw houses get a bad rap. If nursery rhymes are to be believed, folks in them are a heavy breath away from being a wolf’s dinner. But according to architect Drew Hubbell, the piggy in his straw abode would’ve been just fine—and impressed the LEED certification panel while he was at it.“Straw bale homes have been around for over 120 years,” Drew explains. “They’re one of the most green building technologies you can use.”

Straw is a byproduct from the farming of wheat, rice, and barley. While straw has long served as insulation between stone masonry, straw bales—the big blocks of scratchy hay that city slickers mostly see at pumpkin patches—became a primary building material in Kansas a little over a century ago. Homebuilders would simply stack the bales and slather plaster over them to create walls.

Elfin Forest Residence Bathroom San Diego Green Building Hubbell and Hubbell Design

Each Hubbell project carries a touch of whimsy

Photo Credit: Arnel Garcia

A few decades back, the tech spread to the American southwest. Hubbell helped pioneer its usage in California, securing the first-ever permits for straw bale buildings in both San Diego and LA counties. He and his team have now constructed more than 40 straw structures, often sourcing their material from Imperial Valley wheat farms, which have historically burned their excess hay.T

hey use the time-honored straw-and-plaster method while adding a wood or steel frame to ensure the buildings withstand California earthquakes (and maybe the occasional huffing, puffing wolf). Even with the use of a frame, straw bale structures utilize 50 to 60 percent less lumber than conventionally constructed buildings. The bales keep those inside warm in the winter and cool in the summer, and, because straw is an annually renewable waste material, it’s inexpensive and “super sustainable,” Drew says.

As the son of legendary artist and longtime environmentally minded builder James Hubbell, Drew considers green strategies to be rooted in his DNA. Known for his “Hobbit houses”—undulating, cave-like structures that resemble Lord of the Rings set pieces—James Hubbell became renowned for sourcing materials from the local environment to create work that honors and respects that landscape.

Ilan-Lael San Diego Green Building Hubbell and Hubbell Design

Ilan-Lael buildings made from sustainable foam core sandwich panels

Photo Credit: John Durant

“My parents practiced sustainability in the 1970s and ’80s, before it became a popular thing,” Drew says. Growing up on the property that is now Ilan-Lael, a 10-acre Hubbell family compound just outside of Santa Ysabel, Drew and his brothers helped erect structures using adobe bricks and planks of cedar milled from local trees. The family grew their own produce and composted the scraps.

So when Drew and his father set out to start an architecture firm in 1995, it was only natural to focus their work on green techniques. But they ran into bureaucratic barriers: The city and county of San Diego were reluctant to issue permits for approaches they considered new and untested. Rather than fall back on less earth-friendly methods, the Hubbells went to bat for technologies like straw bale structures, putting together a source book that detailed state laws authorizing the approach and addressing common concerns.“They have [taken the use of] natural materials, particularly straw bales, from something that’s unheard of to something that’s considered a viable option,” emphasizes Colleen FitzSimons, executive director of the San Diego chapter of the US Green Building Council.

Friends Center San Diego Green Building Hubbell and Hubbell Design

The Hubbells’ mixed-use Friends Center was designed to showcase innovative green building techniques

Photo Credit: Drew Hubbell

As government institutions became more attentive to issues like climate change, San Diego County instituted the Green Building Program, which incentivizes builders to conserve resources, energy, and water in their projects. In 2000, a Hubbell-designed commercial residence close to Mount Woodson became the first building permitted under the program.

More than 20 years later, Hubbell & Hubbell remains among the most sought-after green building firms in the county—and the duo have helped pave the way for fellows in the field. “They are constantly supporting and cultivating other architects and builders who are interested in this work,” FitzSimons says. She points to local straw bale builders like Simple Construct Homes, noting, “I don’t think that firm would be around if it weren’t for what Hubbell & Hubbell have done.”The Hubbells have found such success, perhaps, because their work may resonate even with clients whose primary concerns are aesthetics or function over sustainability. Their approach is holistic: “We respect the earth and the environment,” Drew says, “but also the clients and the site we’re designing for. Most of our projects don’t have a familiar design style because they grow from the [landscape] and the clients’ needs.”

Deep Park Monastery San Diego Green Building Hubbell and Hubbell Design

The use of rice straw ensured excellent insulation for the nuns of Deer Park Monastery

Photo Credit: Arnel Garcia

For example, at Deer Park Monastery, a Buddhist institution just north of Escondido, Drew and his team built three different structures totalling 4,500 square feet in 2016. Formerly, the monastery’s nuns slept in small wooden shacks. “They would freeze in the winter and sweat in the summer,” Drew recalls, so insulation became a priority. With the help of the nuns and other community members, the firm utilized rice straw, adobe, clay plaster, and reclaimed wood to craft Spanish hacienda– style buildings around a central courtyard. The result was a budget-friendly, comfortable living space that still allowed the nuns ample access to nature.

The firm’s current residential project gets its clients even closer to the landscape—rather than hauling rocks off the homeowners’ property to build, Drew and his team are making a massive boulder a focal point of the house’s interior, adding a sleeping nook atop the rock. The surrounding walls consist of insulated concrete form, a virtually indestructible material made by mixing recycled Styrofoam with cement.

There’s no common thread that weaves through every Hubbell & Hubbell project, it’s true. But each building carries hints of the organic whimsy familiar to James Hubbell’s famous Hobbit houses, and this impulse—to invite the earth in; to prompt us to notice its power and beauty; to ask us all to coexist—may be what defines them.

Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.

Features Living
Studio S JULY 17, 2026

NOW CFO: Specialized Financial Solutions for San Diego Businesses

NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses

NOW CFO: Specialized Financial Solutions for San Diego Businesses

Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in. 

For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement. 

NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business. 

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.” 

With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them. 

“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block. 

And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.

Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.” 

“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.” 

Partner Content
Guides AUGUST 31, 2023

Tips & Tricks for Small-Space Decorating on a Budget

How to make your home feel like you without straining your square footage or bank account, according to local interior designers

Tips & Tricks for Small-Space Decorating on a Budget
Courtesy of Boho on a Budget
Jordan Miranda Boho on a Budget Interior Designer Small Space Decorating San Diego Nook

Courtesy of Boho on a Budget

I recently cried in an Ikea.

It wasn’t my finest moment, fighting tears while a kindergartener bounced on a display mattress two feet away. My girlfriend and I are moving in together for the first time, and I found myself feeling unexpectedly overwhelmed—obviously, love conquers all, but combining two peoples’ lives into a 680-square-foot one-bedroom (and making it look as cool as we are) is tough.

And as much as I’d like to call up whoever put a ball pit in Cara Delevigne’s house and ask them to turn our place into a miniature version of the revamped Lafayette Hotel, that’s not exactly in our budget. (Also, we’re renting.) So I did the next best thing: I tapped four local interior designers for their best storage solutions, favorite renter-friendly décor hacks, and top tips for giving tight spaces personality on a dime.

Here’s their advice for small-space decorating on a budget in San Diego.

Oscar Bravo Interior Designer Small Space Decorating San Diego

Courtesy of Oscar Bravo

Identify Your Personal Taste & Buy Accordingly

“When someone first starts designing their place and they don’t really know what their style is, they jump into what the trends are,” says interior designer Nicola Hopwood. “They go on social media and do what everybody else is doing. But if they just follow trends, it’s not going to feel like home.”

She notes that clues to what you genuinely love can be found close at hand: Peek into your closet to learn what colors you’re drawn to. Consider your hobbies and lifestyle to figure out what functions your furniture and décor need to serve. (If you entertain often, for example, you’ll need more seating than someone who usually meets their friends for lunch.)

Ultimately, you’ll save money by choosing not to keep up with the trend cycle and instead filling your space with items you truly love—which requires patience and time. “[It’s] not going to happen in a two-day shopping spree,” Hopwood says. “Everything you buy, no matter how big or small, is like a puzzle piece that contributes to your unique home.

”And if you (like me) are worried that simply going with your gut will result in a houseful of items that don’t play well together, Hopwood has an easy tip for ensuring your collection doesn’t get too eclectic: “Go in with a color palette. Use that as a guide when you’re picking things, and it will all end up coming together.”

Remember that items don’t have to be an exact color match—in fact, a green-and-orange rug, for example, looks best set against throw pillows in slightly lighter or darker shades.

Nicola Hopwood Interior Designer Small Space Decorating San Diego Bedroom

Courtesy of Nicola Hopwood

Spend Where It Counts

The designers I spoke to all said the same thing: Invest in your sleep. “The right mattress is something you’re going to have for years,” says local interior designer Elizabeth Aaron. Once you find your ideal one (Firm or soft? Cozy or cooling?), “you better buy a mattress protector,” Aaron continues. While it may seem like an unnecessary purchase, it can dramatically expand the life of your mattress.

Spend a little more outfitting your bed, too. “You can’t really find nice linen bedding for cheap,” cautions Jordan Miranda, founder of affordable design firm Boho on a Budget.

Follow similar guidelines for anything that you’re going to be spending a lot of time curled up on, like couches and chairs (including desk chairs). “You want to avoid buying cheaply made furniture for these times, because you’ll need to replace them multiple times in the lifespan of better-quality furniture,” Hopwood says. “Over time, you’ll end up spending more money.”

You can save on less-functional décor pieces. “You don’t have to spend a bazillion dollars on an area rug you’ll love,” Aaron says. She recommends the brand Surya for a range of budget-friendly rug options. When searching for art, wall hangings, coffee table books, and other fun details, explore local boutiques like Pigment, Botanica Home and Garden, and Solo for relatively affordable pieces that add personality and depth.

Jordan Miranda Boho on a Budget Interior Designer Small Space Decorating San Diego Bedroom

Courtesy of Boho on a Budget

Consider Construction

Even when it comes to budget furniture, not all couches are created equal. “Any upholstery, you want to make sure you’re getting performance fabric,” Aaron says. “It’s a hundred percent polyester, and it’s bulletproof”—unlike linen textiles that show stains and pet scratches.

Try to determine what’s going on under the surface of potential buys. More durable couches and chairs are constructed with high-density foam. “As much as you think you want a squishy sofa, the sheet foam that’s not high-density is going to break down and you’re going to be left with a lumpy sofa,” Aaron continues.

Similarly, when it comes to items like dining tables and nightstands, “look for plywood frames as opposed to particle board,” Aaron suggests. “Particle board is flimsy, and it’s going to disintegrate on you.

”When shopping on resale sites like Craigslist, Facebook Marketplace, and OfferUp, hunt for deals on solid-wood furniture. Since low-cost “wooden” furniture tends to be veneered, it doesn’t stand up well to spills or condensation-covered glasses, which will cause the veneer to peel or warp.

Real wood, on the other hand, will stand the test of time—budget-friendly interior decorator Oscar Bravo purchased a friend’s solid-wood dining table for $40 more than 20 years ago and “it’s still in perfect condition,” he says. If you find a sturdy piece but don’t love the look, remember that you can sand and stain it and replace elements like drawer pulls to help it match your style.

Nicola Hopwood Interior Designer Small Space Decorating San Diego Bathroom

Courtesy of Nicola Hopwood

Alter the Architecture (Without Losing Your Security Deposit)

There are plenty of simple tricks to make teacup-sized spaces feel grander: A large mirror (though not too big, Hopwood cautions, since a glut of oversized mirrors sometimes make small rooms “feel like a gym”) can create the illusion of more space. And floor-to-ceiling curtains, Hopwood adds, help ceilings appear taller.

If you’re up for a bigger project, Bravo says that you can transform a cookie-cutter apartment with elements like peel-and-stick molding—especially if your lease allows you to paint. You can purchase relatively inexpensive kits designed for DIY wainscoting, paneling, tiling, or molding. When put up and painted over, they look like a built-in detail.

Scones can serve as a softer source of light than overhead bulbs while making your space appear customized (and expensive!). To avoid any tricky hard-wiring, look for battery-operated wall sconces, or make your own by attaching remote-control puck lights to a bulb base adapter.

Elizabeth Aaron Interior Designer Small Space Decorating San Diego Bedroom

Courtesy of Elizabeth Aaron

Avoid Clutter, Including the Sneaky Kind

Apartment living requires a certain minimalist sensibility—in a 600- or 700-square-foot space, there’s simply not much room for stuff. But according to the designers, you can Marie Kondo everything you own and still feel like you’re surrounded by clutter if your furniture is too large or attention-grabbing.“The goal is to show more of the floor, which creates [the impression of] more space,” Hopwood says. Floating bookshelves and coffee tables with slim legs, for example, will make rooms feel more open.

Miranda says that you can also reduce clutter by sourcing furniture that plays double-duty. A storage bench at the foot of your bed, for example, can hold games and blankets while bringing in additional seating.

Finally, ensure surfaces don’t look too busy. You can keep everyday essentials off of tables and counters by “[bringing] in worker baskets and visually appealing storage pieces,” Hopwood says, adding that lesser-used items can lurk in underbed bins, cloaked by a floaty bedskirt. (“A skirt that is very structured and [made from] a thick material still brings that element of bulk,” she explains.)

Jordan Miranda Boho on a Budget Interior Designer Small Space Decorating San Diego Kitchen

Courtesy of Boho on a Budget

Size Matters

You’ve probably seen photos online of eclectic gallery walls packed with playful art of different shapes and sizes. They’re super cute—but not ideal for small spaces. “They tend to look a bit cluttered, especially in smaller floor plans,” Bravo explains. While it may seem counterintuitive, large-scale, poster-sized art can make your space feel more expansive.

Websites like Drool, PSTR Studio, and The Poster Club offer affordable, funky prints with more of a point-of-view than your old Pulp Fiction poster from college. Or get even more creative: In his own home, Bravo wallpapered the inside of three mega-sized frames. “It’s really a statement, and it looks expensive because of the size,” he adds.

Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.

Living
Living & Design AUGUST 14, 2023

San Diego Neighborhood Guide: San Marcos

Where to eat, drink, shop, and play in this North County gem

San Diego Neighborhood Guide: San Marcos
Courtesy of the Lakehouse Hotel & Resort

Eat & Drink

San Marcos has a variety of delectable dining options conveniently located downtown in Old California Restaurant Row. This Spanish-style plaza houses a dozen chain and regional restaurants, many of which are open for outdoor dining, including mainstay Fish House Vera Cruz, gold-rush-inspired Old California Mining Company, and North County’s first microbrewery, San Marcos Brewery & Grill. Just up the street you’ll find Mama Kat’s. This charming café named for the owner’s mother offers breakfast favorites, specialty coffees, pastries, and pies.

San Marcos / Fish House Vera Cruz

Fish House Vera Cruz

Justin Halbert

San Marcos has some tasty drink options, too. Meadiocrity’s sweet honey wine supports local beekeepers and helps hives thrive. Visitors to Sunshine Mountain Vineyard can enjoy its varietals on a patio overlooking the lush, rolling hillsides.

 

San Marcos / Antique Village

Antique Village

Justin Halbert

Shop

Tucked amid the warehouses and showrooms along Furniture Row is Antique Village, a one-stop shop for vintage jewelry, collectibles, coins, china, toys, memorabilia, and more from over 60 vendors. San Marcos also caters to crafters and creators with stores like Yarning for You, Grand Country Quilters, Quilt in a Day, and Discount Hobby.

 

San Marcos / Double Peak

Double Peak

Justin Halbert

Play

Affectionately known as “San Parkos,” this city is blanketed with green space and trails for hiking, biking, and horseback riding. Double Peak, accessible via scenic Discovery Lake, is one of the most popular treks. At the top of this 1,000-foot climb in the San Elijo Hills, hikers are treated to views stretching from the mountains to the sea. Not a hiker? Not a problem. There are plenty of outdoor options for you, too. Head to Lake San Marcos for a day on the water. Lakehouse Hotel & Resort rents motorboats to cruise along the calm waters, and you can even explore the lake by gondola by booking an advance tour with The Black Swan Gondola Company. End the day with a cold one at Decoy Dockside, the resort’s restaurant, which has two spacious decks.

San Marcos / Discovery Lake

Discovery Lake

 

Bonus!

Nearby Elfin Forest is a hiker’s paradise and Halloween-lover’s delight. Legend has it that shadowy apparitions, a wicked witch, and a ghostly woman in white roam this rugged reserve after dark. However, after-hours visits are strictly off-limits for a dangerous practical reason: Mountain lions and the other wildlife who call the reserve home need to do what they do undisturbed.

Mama Kat’s

Justin Halbert

Partner Content JULY 10, 2026

Health & Wellness Summer 2026

It’s a Self-Care Summer. Because your best self is our favorite self.

Health & Wellness Summer 2026

If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.

Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.

Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Tommy Bahama Miramonte Resort & Spa

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.

The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.

At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.

Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.

Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

Healcove Chiropractic

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.

This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.

There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point. 

Juice Holler

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.

We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.

Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

Everwell Acupuncture

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.

Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.

Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.

At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.

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