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Nominating + Voting
Nominations: 6/4 – 6/28
Voting: 7/13 – 7/26
San Diego Magazine’s Annual Celebrating Women Awards are back to honor one Pioneer and one Rising Star in 15 categories that represent the diverse span of industries that make up our beautiful city. Nominate the San Diego women you feel are paving the way, inspiring others, or just all around doing great things for our community. For further details on the categories and nominating, please see below.
A panel of San Diego Magazine judges will review all nominations. Nominations that adhere to the nomination form rules + criteria will move on to the next stage and be featured on our website for people’s choice voting, where the public will decide who will be awarded the Pioneer and Rising Star in each of the 15 categories. San Diego Magazine will additionally name one Pioneer of the Year and One Rising Star of the Year that we (the folks at the magazine) feel particularly shined.
San Diego Magazine will announce and honor both the people’s choice winners in each category and the overall Pioneer and Rising Star of the Year at the annual Celebrating Women Summit on November 4, 2026 at The Fairmont Grand Del Mar. To purchase tickets to the Summit, click here.
An individual that has and continues to carve a path to a brighter future. This is someone who is regarded as an expert in their industry and may be seen as a mentor.
An individual that is regarded as an up-and-comer in their industry. Someone who is actively trailblazing their way to a brighter future and setting the stage for those to follow.
Artist, Architect, Fashion Designer, Interior Designer, Graphic Designer, Photographer, Videographer, Florist, Hair Stylist, Makeup Artist, etc.
Teacher, Principal, School Board Member, Professor, Program Director, Counselor, Librarian, Superintendent, Tutor, Academic Development, etc.
Accountant, Financial Advisor, Banker, Lender/Loan Officer, Actuary, Analyst, Auditor, Insurance Provider, Tax Examiner/Collector, etc.
Personal Trainer, Gym Associate, Nutritionist/Dietician, Life Coach, Natural Healing, Class Instructor, Employee Health Services, Mental Wellness, Physical Wellness, etc.
Waiter/Waitress, Chef, Sous-Chef, Busser, Bartender, Barista, Mixologist, Sommelier, Beverage Director, Restaurant/Bar/Business Owner, Baker, Brewer, Winemaker, Distiller, Distributor, Importer, Agriculture, etc.
Doctor, Therapist/Psychiatrist, Dentist, Orthodontist, Surgeon, Nurse, Hospital Personnel, Field Assistant/Technician, Pharmacist/Pharmaceuticals, Doula/Midwife, etc.
Lawyer, Attorney, Paralegal, Judge, Hearing Officer, Arbitration/Mediation, Court Reporter/Captioner, Firm Associate, Criminal Justice, etc.
Broadcasting, Journalism, Public Relations, Advertising, Marketing, Multimedia, Influencers, Social Media, Photography, Videography, etc.
Military Personnel, Veteran, Emergency Services, Social Worker, Law Enforcement, Firefighter, Public Health, Government/Private Sector, etc.
Volunteer, Grant Writer, Administrator, Chief Officer, Director, Manager, Priest/Pastor, etc.
Realtor/Real Estate Agent, Loan Officer, Appraiser, Property Manager/Company, Broker, Consultant, Escrow Office, Home Inspector, Leasing Agent, Compliance Officer, etc.
Athlete, Musician, Producer, Director, Composer, Actor/Actress, Talent Director, Dancer/Choreographer, Singer, Couches/Scouts, Referee, etc.
Engineer, Scientist, Researcher/Developer, Analyst, Mathematician, Geologist, Astronomer, Astronaut, Chemist, Computer Programmer, Technician, etc.
Hotel/Lodging, Travel Agent, Booking Agent, Tour Guide, Concierge, Transportation, Flight Attendant, Housekeeper, Recreation Worker, etc.
Specialty Services, Construction, Electrician, Plumber, Auto, Landscaper, Carpenter, Painter, Mechanic, etc.
We look forward to receiving your nomination(s) and wish your nominee(s) the best of luck!
The 2025 Winners
Deborah Szekely Lifetime Achievement Award – Deborah Szekely
San Diego Vanguard Award – Kerri Kapich
Overall Rising Star – Jessica Pride, Managing Partner at The Pride Law Firm
Overall Pioneer – Sabrina Martucci Johnson, president and CEO at Daré Bioscience
Art + Design
Rising Star – Jennifer Findley, art advisor at JFiN Collective
Pioneer – Nicole Zappala, chief of color at Nic Zap Art + Experience
Education
Rising Star – Kathleen Dang, specialist, AANHPI Student Achievement Program at the Foundation for California Community Colleges
Pioneer – Michelle Bailow, Tutor Connection Program supervisor at the San Diego County Office of Education
Rising Star – Claire Shinholser, wealth advisor at High Bluff Private Wealth
Pioneer – Tara Cordato, partner and senior wealth advisor at Pathview Wealth Advisors
Rising Star – Stephanie Issa, entrepreneur at The Lullabar
Pioneer – Sally Baumann, senior sports dietitian for the US Olympic & Paralympic Committee and founder of The Inspired Dietitian
Rising Star – Kalani Millsaps, co-founder at One of Us
Pioneer – Lauran Madden, PhD, chief technology officer at BlueNalu
Rising Star – Marisa Varond, CEO at McAlister Institute
Pioneer – Sabrina Martucci Johnson, president and chief executive officer at Daré Bioscience
Rising Star – Katie Balatbat, counsel attorney at Witham Mahoney & Abbott LLP
Pioneer – Chanté Coleman, deputy director at California ChangeLawyers
Rising Star – Ashley Snyder, marketing manager at Homies
Pioneer – Angela Lockwood, VP of marketing and communications at 4Liberty, Inc.
Rising Star – Dr. Katherine Nguyen Williams, child and adolescent psychologist, clinical professor, and director of strategic development and clinical innovations at UCSD Psychiatry and Rady Children’s Hospital
Pioneer – Wendy Moore, executive director at San Diego Fire-Rescue Foundation
Rising Star – Lori Kongmalay, co-founder and secretary at The Doan Foundation
Pioneer – Sarah E. Beckman, executive director at Outside The Lens
Rising Star – Alexandra Kalasho, realtor at Alexandra Kalasho Realtor
Pioneer – Cathy Herrick, president and CEO at San Diego Historic Properties Inc.
Rising Star – Becca Fox, director of marketing and internal operations at Freedom Boat Club of San Diego
Pioneer – Diana Puetz, vice president of public affairs at the San Diego Padres
Rising Star – Amina Schartup, associate professor of marine chemistry and geochemistry at Scripps Institution of Oceanography, UC San Diego
Pioneer – Rashmi Char, VP of engineering at Qualcomm
Rising Star – Theresa Cunningham, vice president of people, culture, and purpose at San Diego Tourism Authority
Pioneer – Summer Shoemaker, general manager at San Diego Mission Bay Resort
Trade + Craft
Rising Star – Emma Storm Sabo, owner of The Mudd House
Pioneer – Helena Gibson, founder and CEO at Strut Hair Solutions

Contact the VP of Experiential Marketing at [email protected]
Contact the VP of Experiential Marketing at [email protected]