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The beaches and weather are just the start of it. We have extreme sailing, cross-cultural markets, maker space labs, plus 21 more reasons we're so ridiculously happy to live here.
After 20 years on the endangered species list, the International Union for the Conservation of Nature recently downgraded the giant panda to “vulnerable.” This is a huge victory for conservationists everywhere, including the San Diego Zoo, where giant pandas are the main attraction. In fact, the zoo’s own director of applied animal ecology, Ron Swaisgood, serves as chair of the IUCN’s Giant Panda Expert Team and authored the report that led to the status change. The zoo began breeding pandas after Bai Yun (pronounced “by yoon”) arrived in 1996. She’s since given birth to six cubs, and the zoo’s breeding program is considered one of the most successful outside of China.
24 Reasons to Love San Diego Right Now
And it’s delicious, too. AleSmith Brewing Company’s partnership with Mr. Padre led to the San Diego Pale Ale .394. Last summer, AleSmith opened the Tony Gwynn Memorial Museum in its tasting room, featuring a rotating selection of memorabilia. Proceeds from .394 beer sales benefit the Tony & Alicia Gwynn Foundation, which helps the homeless and local at-risk youth. They’ve sold 788,928 bottles so far—their most popular beer to date. Just another way the beloved slugger’s legacy lives on.
In November, the city released the first annual report on its Climate Action Plan, which aims to cut greenhouse gas emissions in half by 2035. The report showed that we have already reduced emissions by 17 percent since 2010. At this rate, we could reach our goal by 2025, a decade ahead of schedule!
Marc Sanchez of Reeco Surfboards is making treasure from another man’s trash. The Point Loma shaper is a pioneer in the upcycled surfboard movement, rescuing old, broken, and forgotten boards from landfills and making them new again. Not only do these eco-friendly boards look super cool, they are also, as Surfer Magazine described, “perfectly rippable crafts.”
Following the success of its classroom/maker space combo Thinkabit Lab, Qualcomm sponsored the construction of an Innovation Station in the Chula Vista Public Library. The new lab, opened in August at the Civic Center Branch, gives kids hands-on experience with science, tech, engineering, and math. Kids can experiment with circuitry, Arduino microcontrollers, LEDs, solar panels, and more. It’s got high-tech looks, too, with colorful Tetris-block carpets and Hokki rubber stools that allow students to rock, twist, and turn while sitting in one place. Here’s to the next gen of smarty-pants!
As of October, the San Diego History Center in Balboa Park is no longer charging admission—entry is now contribution based. According to Executive Director Bill Lawrence, daily attendance shot up between 200 and 500 percent in the first month. The Give Forward admissions policy will support future visitors. This month: The History & Heritage of San Diego’s Jewish Community.
24 Reasons to Love San Diego Right Now
Most longtime San Diego residents will never forget Chelsea King, the Poway teen who was murdered while running near Lake Hodges in 2010. Local athletic apparel company Graced by Grit, which was founded on the principles of female empowerment and safety, is doing its part to keep King’s memory alive. Its new Chelsea Legging comes with a safety whistle and cell phone pocket, and up to $50 from each sale will benefit the Chelsea’s Light Foundation.
Our lifeguards are cruising the sand in slick new wheels, thanks to the city’s renewed partnership with Toyota. The Japanese carmaker will provide 34 state-of-the-art trucks and maintain them on its own dime. In exchange, Toyota gets the title Official Vehicle of the San Diego Lifeguards. Arigato!
Take San Diego resident Joe Behm, whose best-selling Behmor 1600 Coffee Roaster was just the beginning. After discovering that most farmers have never roasted nor tasted their own beans, he began traveling to Guatemala, El Salvador, Costa Rica, and Burundi, donating equipment to local associations and bringing farmers their own cups of joe. Through the Behmor Inspired program, he shows farmers how the right soil and growing conditions influence the taste of their coffee and how an improved product can up their earnings. To date, the program has worked with 30,000 Guatemalans alone, and Behm, having met the country’s president, Jimmy Morales, will be returning this month to push for another private meeting with him to discuss education and what can be done to bring greater opportunity to the Guatemalan people.
Save Starlight is a grassroots nonprofit initiative to bring Balboa Park’s historic amphitheater back to life. The venue has seen nary a jazz hand, flea hop, or paying audience member since 2012. Save Starlight plans to repair and maintain the bowl, as well as apply creative technology to figure out how performers might work around the increased plane flyovers. It hopes to use the venue for concerts, screenings, plays, musicals, events, and more. (And how about reviving SD Civic Light Opera while you’re at it?)
24 Reasons to Love San Diego Right Now
Herb & Wood | Photo by Sam Wells
Somewhere between sitting on upturned milk crates and depositing our chinchilla at coat check is a happy and satisfying dining experience. We would like backs on our chairs, please, and the ability to hear our tablemates. Thank you to places like Parc Bistro-Brasserie, Cucina Sorella, Herb & Wood, and Madison for toeing the fabulous, cool, thoughtful line.
It’s Comic-Con all year long, thanks to IDW Publishing and a team of local superhero aficionados who started the San Diego Comic Art Gallery. Kevin Eastman, co-creator of TMNT, curates a rotating selection of comic book art. And there’s a permanent exhibit dedicated to TMNT that includes original sketches, toys, and more. Even though the gallery opened over a year ago, the space remains largely under the radar. Ninja, indeed.
Local nonprofit Words Alive is promoting literacy across San Diego. Through its Read Aloud program, trained volunteers make weekly visits to preschools and elementary schools in low-income communities and read stories to the students. Its current reach is about 3,600 children in 135 classrooms at 27 San Diego schools, and this winter every child in the program received a brand-new book to take home.
24 Reasons to Love San Diego Right Now
Samoas and Alesmith’s Speedway Stout
To celebrate 100 years of Girl Scout Cookies, local craft brewers will be offering $15 cookie flights February 24–26. The Cookies on Tap event, happening at Mike Hess, AleSmith, and select Stone locations, pairs five cookies with five beers. Proceeds benefit Girl Scouts San Diego and Operation Thin Mint, which sends cookie boxes to deployed troops. Cheers!
24 Reasons to Love San Diego Right Now
Encinitas software engineer and mother Vivian Lee completed a marathon at the North Pole last April. She had taken up running only two years prior, but that didn’t stop her from wanting to go 26.2 miles in minus-30-degree weather. On race day, she was often knee-deep in snow but managed to finish in 7 hours, 4 minutes.
Carlsbad-based Denise Mueller set the women’s world record for fastest speed on a paced bicycle, at a blistering 147.7 miles per hour. For this record category, the bicycle’s single gear is so enormous that a pace vehicle must tow it to 90 mph first, so the cyclist can gain the additional speed herself.
Tierra Santa’s Angela Shartel competes in ultramarathons—anything longer than 26.2 miles. In 2016, Angela placed first overall at Lost Boys 50, a 50-mile race in Borrego Springs; won again at Fat Dog 120, a 120-miler through British Columbia; and most recently placed first female at the 28-mile Quad Dipsea in Mill Valley.
—Jade Belzberg
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Last year the San Diego Film Festival hosted stars like Simon Helberg, Kate Beckinsale, and Annette Bening, with Bening earning the Gregory Peck Award for Excellence in Cinema. Meanwhile, Chris Noth received the La Costa Film Festival’s first Shining Star Award last October. Sure, we might not be Sundance or Cannes, but our fests seem to get Mr. Bigger and better every year.
Twelve school districts in San Diego County are participating in a new program called California Thursdays, which serves school lunches made from ingredients grown in California. In addition to the added health benefits of eating fresh, the program also teaches kids where their food comes from, supports local farms, and helps the environment by reducing the school’s carbon footprint.
We deliver quite the bang for your buck, according to Money’s data-driven article that factored in quality, cost, and value. We do have some super-fine restaurants that offer great deals like taco Tuesdays and all-night happy hours. And as for those miles of beaches and dreamy pink sunsets? They’re free!
24 Reasons to Love San Diego Right Now
Fair@44 is a City Heights neighborhood gathering place and international food market, intended to serve as an incubator for vendors while teaching neighbors about one another’s cultures. The market—a collaboration between City Heights Economic Development Collaborative, City Heights Community Development Corporation, El Cajon Boulevard Business Improvement Association, and more—is situated on a lot between Fairmount Avenue and 44th Street on El Cajon Boulevard. It has taken off with lunchtime Zumba and concerts by local musicians, supporting City Heights businesses and individual artists. Fair@44 has helped launch a handful of new businesses in just three months, such as Cultura Fe, y Yoga (Mexican artisanal clothing) and Tortas Ahogadas La Potranca (Guadalajara-style sandwiches dipped in salsa), all part of La Maestra micro-enterprise program. Soon to launch: food trucks, increased operating days, and a more robust events schedule.
4350 El Cajon Boulevard, City Heights
Thanks to a new compensation plan and some operational changes, the city’s emergency wait times reached an all-new low last year. In April, the average wait time was 15.38 seconds. By July, that number had dropped to 7.03. Here’s to keeping the city safer and those wait times shorter!
This October, Harbor Island will host a new spectator sport, the Extreme Sailing Series. Called the “Formula One of sailing,” the event features hydrofoiling GC32 catamarans that reach top speeds of 39 knots. The series has typically been held overseas, with its last American appearance in Boston in 2011. Expect to see some of the sport’s brightest stars, plus some local talent, too.
24 Reasons to Love San Diego Right Now
SDSU Commencement
This year, San Diego State University and the Grossmont-Cuyamaca Community College District were among 83 nationwide recipients of INSIGHT Into Diversity magazine’s Higher Education Excellence in Diversity Award. This is SDSU’s fourth consecutive year. A+ for diversity!
24 Reasons to Love San Diego Right Now
Sip your way through Julian, shop SD’s first-ever Hella Plants Market and check out a wide range of Comic-Con happenings
This week in nerd news: San Diego Comic-Con is back, and with it, loads of sneak peeks, special events and surprise announcements sure to keep the excitement at a fever pitch. For those who forgot to snag tickets, or whose Wi-Fi let them down when it mattered most, there are plenty of offsite (and badge-free) events, including the Comic-Con Art Show and Indigi-Con. Now, over to the classics. A pair of 17th-century French playwrights are the source of two theater offerings on San Diego stages: Molière’s Scapin at North Coast Repertory Theatre and The Old Globe’s adaptation of Cyrano. Finally, in the world of sports, the San Diego Strike Force will cap off their regular season against the Tucson Sugar Skulls, San Diego FC will return to the pitch versus FC Dallas and the San Diego Wave will look to conquer the Seattle Reign during their annual Pride Match.
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

For the next installment in its ethereal Canyon to Coupe series, the Fairmont Grand Del Mar is teaming up with Valle executive chef and Michelin Star recipient Roberto Alcocer. This Friday at 6 p.m., guests will be treated to a five-course dinner curated by Alcocer and cocktails infused with Reserva de la Familia tequila. This outdoor dining experience will also feature live music and views of the picturesque Los Peñasquitos Canyon. Reservations are $165 per person plus tax and 20% gratuity.
5300 Grand Del Mar Court, Del Mar
Dine, dress up and do a good deed during the Taste of EastLake, a farm-to-table fundraising dinner for local public education, this Friday from 6-9:30 p.m. This 21-plus soiree at Chula Vista Elite Training Center calls for a vibrant garden party dress code and will feature live entertainment, a silent auction and over 40 food and drink vendors. Tickets are $85 for Taste of EastLake; all proceeds will go towards K-12 public schools in Chula Vista’s EastLake neighborhood.
2800 Olympic Parkway, Chula Vista
Kick off a blistering weekend in East County with a refreshment-filled day trip during the 10th annual Sip of Julian. This Saturday from 11 a.m. to 5 p.m., pop in and out of the town’s tasting rooms for locally sourced libations, including wine, cider, beer and cocktails, paired with small bites. Eventgoers are also encouraged to sign up for the shuttle option to ensure safe transportation. Ticket options include regular admission ($35), sip + shuttle passes ($60) and complimentary designated driver tickets; tickets include a commemorative glass and wine tote.
Julian

After closing the loop on his 13-year, five-album cycle that began with the smash-hit single “The A Team,” Ed Sheeran pressed Play on a new era in 2025. The project returned Sheeran to the pop bona fides that made him a superstar and kicked off a planned six-album cycle, switching mathematical building blocks for media control icons. During his Tuesday (5:30 p.m.) performance at Peto Park, Sheeran will bridge his two eras, and be joined by singers Myles Smith, Sigrid and Aaron Rowe as special guests. Tickets start at $92 for this concert.
100 Park Boulevard, Downtown
Ahead of their highly anticipated Comic-Con plans, K-pop sextet Enhyphen will perform this Tuesday (7:30 p.m.) at Snapdragon Stadium. Originally formed through the 2020 music competition show I-Land, Enhyphen have built an image steeped in mythical lore, including a web comic series that dives into the band’s vampiric origins. With January’s The Sin: Vanish EP, the recent departure of member Heeseung and the impending release of The Sin:Bliss next month, 2026 has been an eventful chapter for the boy band. Tickets start at $55 for this concert.
2101 Stadium Way, Mission Valley
A 15th anniversary reunion for Grimm, an exclusive look at Avatar Aang: The Last Airbender and a special Marvel Studios presentation are just a few of the standout parts of this year’s San Diego Comic-Con lineup. And that’s just what’s going down in Hall H. Fans of sci-fi, fantasy, superheroes and nearly every other corner of pop culture can explore panels, autograph signings, memorabilia and much more at San Diego Convention Center. Though the badges are all gone, there are plenty of badge-free parties, pop-ups and activations that ensure Comic-Con is for all.
111 West Harbor Drive, Embarcadero
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
After Captain Keno's closed, pro surfer Benji Weatherley gave its tables, dishes, and memories a second life at Breakers Cafe Bar & Grill
Captain Keno’s No. 8 special—pancakes, sausage, toast, home fries, and eggs for $2.99—was the fuel that powered Benji Weatherley for surf competitions as a teenage pro. A couple decades later, tears were shed when the Coast Highway dive-slash-eatery called it a day after 54 years. Usually, the guts of a shuttered restaurant go to liquidation auctions or straight to the dump to decompose along with its legend. Instead, Weatherley took in Keno’s spare parts—plus other relics from Encinitas’ past—and used them to build the newest community hangout.
Every single piece in the place is from somewhere in this town,” Weatherley says about Breakers Cafe Bar & Grill. “I’m not going to settle for anything less.”
Breakers is a Hawaiian hideout in an uncool part of the coastal surf town, but it’s got the set design of an Encinitas superfan. The plates, silverware, and coffee mugs are from Keno’s. So are the tables and booths. There’s a bench made from the last table preserved in The Derby House (a building that, for over a century, was a hotel, then became a hospital, a religious retreat, and a private home). Weatherley’s not performing CPR on old upholstery because he’s a fan of antique furniture. It’s a method to bring people together.
“Representing nostalgia in this town is the only way to grasp a hold of the community,” Weatherley says. “Everyone wants to touch and feel something different from what they’re experiencing on their phones.”

Every week, locals bring him photos, artifacts, and bits of paraphernalia from Encinitas’ past and ask Weatherley to give them a new home. “I’ve had ladies who were there when [Captain Keno’s] opened cry in my arms and say, ‘This table is where I had my second birthday with my grandma,’” he says. “They tell me these stories, and I tell them I have all the same stories about my mom.” (Weatherley’s mom first brought him to Keno’s and helped raise the young surfers from the Momentum Generation documentary—Weatherley, Taylor Steele, Rob Machado, Kelly Slater, etc.—as they surfed some of the world’s most dangerous waves at Pipeline in Hawaii. Back then, she owned Breakers Restaurant & Bar in Haleiwa. Name sound familiar?)
Weatherley has always been the funniest man in the room. He calls Breakers “the Chuck E. Cheese of Encinitas.” The restaurant hosts hula dancing classes, open-mic comedy nights, and evenings bartended by longtime Captain Keno’s barkeep Vaka Kaufusi. Cult-loved reggae band Steel Pulse hit the Breakers stage recently to perform a new song that Weatherley also helped write. His longtime friend Jack Johnson has dropped by to sing a few, too.
Despite not having a fancy location along the 101, people are catching on. Fire stations and hospitals have held staff parties there. Weatherley also currently sponsors four sports teams.
“Last night, I had a girl say, ‘I want my birthday party at Breakers,’” he says. “That, to me, is community in a nutshell.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
We the Commas are mixing surf, soul, alternative rock, and sibling chemistry into one unmistakable sound
Siblings make better music. That’s the hot take, and there’s some logic and science behind it. The Bee Gees, Jackson 5, Billie Eilish and Finneas, AC/DC, Van Halen, The Allman Brothers—heck, even the Hanson brothers, why not? Beyond just a shared sense of taste and nonverbal communication developed over decades of living and evolving together, there’s a thing called “blood harmony.” The genetically similar throat cavities, vocal cords, speech patterns, and resonant bone structures all blend each unique voice into a more homophonic sound than what comes out of two non-related singers.
Those throat cavities are working wonders for emerging San Diego band We the Commas—three brothers (from oldest to youngest) Lenny, Jordon, and Cam Comma.
Raised in Vista and Carlsbad, the family opted out of cable TV (video games got a pass). Without binge-watching to fill bored hours, the trio turned to music. Guitar Hero led to GarageBand and finally to live instruments—guitars for Lenny and Cam, drum set for Jordon. In their sound, the influence of Stevie Wonder, Erykah Badu, The Who, and Dave Matthews Band is obvious, and so is surf culture, specifically that laid-back chill of North County surf culture.
“We’re like the Black Beach Boys,” Cam says. (Note: Three of the five founding members of the Beach Boys were siblings—the theory gets stronger.)
Their debut EP pretty clearly lays out how they see their sound—titled SARB, an acronym for Surf Alternative R&B. That resonates in the song “Sherry,” with its easy-listening, windows-down-on-the-101 vibe. It also works in the louder, surf-punkier “Pissed Off.” Despite some advances in reducing core stereotyping tendencies, people still tend to autofill Black musicians into rap and R&B. The Comma brothers immediately circumvent that by declaring themselves out the gates.
“SARB makes it so [listeners are] open to all of the things that we want to do,” Lenny says. “From there, you can put a label on whatever you think it sounds like.”

People—and musicians further up the stream—are taking note. In 2023, they co-wrote the song “I Keep Fallin’” with Eric Cannata, guitarist for multi-platinum SoCal band Young the Giant. In early 2024, they were tapped to open the national tour of Brooklyn’s jazz-pop heroes, Sammy Rae & The Friends. Comedian Gabriel “Fluffy” Iglesias invited them to warm up his show at Pechanga a couple months later.
“We really believe genuinely, with our whole hearts, minds and souls, that this is going to work the way that we think it’s going to,” Cam says, grinning ear to ear.
Currently, the Commas live together in Vista, and the dream, wholeheartedly, is more alive than ever. They’ve put out two dozen singles and a trio of EPs: SARB (2020), Old School Love (2021), and Aeroplane (2024); this year alone brought the release of three new singles, including “Let Me,” a silky-smooth entry in their growing collection of love songs.
“We fully realized the magic is in all of us together,” Lenny says. “We know that this doesn’t happen without each person, and we have respect for each other because we need each other.”
As they grow as brothers and as a band, the Commas try to always remember what unified them in the first place.
“Music has always been a glue,” Jordon says.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses
Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in.
For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement.
NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business.

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.”
With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them.
“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block.
And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.
Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.”
“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.”
The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers
Let’s start with his name.
No, not his birth name, Craig McKenzie Haskett.
Scrojo.
When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.
One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”
Their response: Wow, that’s a great name.
As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.
“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”
King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)
For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.
“I propose this: Cave paintings are the first poster art,” Scrojo says.

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.
If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.
“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.
“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.
Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.
His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.
Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”
He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.
“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.
Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.
He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.
Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.
Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.
Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.
“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
Explore restaurants, activities, and shops within this affluent North County community
The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.
At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.
Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.
Jump To: Restaurants | Things to Do | Shopping

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.
5921 Valencia Circle
The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.
6009 Paseo Delicias
Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.
6106 Paseo Delicias
Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.
5951 Linea Del Cielo
Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.
16905 Avenida De Acacias
Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.
6024 Paseo Delicias, Suite C
Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.
16950 Via De Santa Fe
Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.
18021 Calle Ambiente, Suite 403
Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.
16089 San Dieguito Road
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
It’s a Self-Care Summer. Because your best self is our favorite self.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.