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A hell of a party illuminates a hell of an issue for San Diego farmers
One night about a hundred ears ago, this 144-acre nook—East of Escondido, south of cell coverage, behind the rocky hill in a shady, lovely mountain cradle you never knew existed—was host to 3,000 partiers. Ranchers, croppers, workers, folk, all of ‘em.
The inaugural “Feast on the Farm” at The Ranch at Bandy Canyon was an attempt to evoke that agrarian bacchanal. One single table was strung with carnival lights, candles, flowers, wine, water, and 176 diners. Thirty-plus farms donated food, cooked by two of San Diego’s top French chefs—Patrick Ponsaty (Ranch at Bandy Canyon, Bellamy’s) and Vincent Grumel (Vincent’s). The courses—including two full pigs, two veal, oodles of lamb, over 150 pounds of meat and 100 pounds of local cheese—just kept getting passed down the table.
Bandy Canyon is a pretty magical place. That one-story, cellar-like structure with the funky iron chandeliers and light fixtures? Reportedly the first structure by SD’s famous adobe architects, the Weir Brothers. Those bungalows? Newlywed consummation areas. There’s koi in ponds and hawks overhead, a tropical-rancher oasis in the middle of a huge swath of the county that’s mostly sagebrush and crop dust. And “Feast” was one of the best culinary events I’ve been to.
But the cause was even more compelling. “Feast” raised $25,000 for the San Diego Farm Bureau—the organization fighting for the rights of the county’s nearly 6,000 farms, and the farmers who run them. “These people do so much work for all of us farmers and rarely get credit for it,” said Mountain Meadow Mushroom owner, Gary Crouch.
So I called SDFB president Julie Walker about what kind of things keep local farmers up at night, and how you can help if helping is your kind of thing:
What is one of the biggest issues facing local farmers right now?
Water. We just don’t have enough at an affordable price. Availability of water is in jeopardy because of the situation of the delta. The delta system is in jeopardy, the levee system is fragile it needs to be shorn up and replaced. Then you have environmental concerns, which are valid, to protect the endangered species. Between that and the cutbacks in the water supply and the impact of the drought, we’re dealing with cutbacks.
Why should I care?
Agriculture is advocating not just for itself, but for everyone. Ag is serving the public—feeding us and giving us beauty with flowers and decorative plants. In the local economy, agriculture ranks No. 5 in commodity value at about $1.7 Billion. So if we’re in jeopardy, so is the public. You take that $1.7 Billion in general and how it fans over the economy—trucking, boxing, fertilizer, piping, irrigation—you’ve got about $5 Billion. Plus, we supply jobs.
So are we in crisis mode, pre-crisis mode, everyone-stay-calm mode?
It’s a slow, steady death. And as more of us fall out of the business, it’s not like we’ll come back when it starts to rain again.
How much are San Diego farmers paying?
We pay about the highest per unit of water consumption through the entire state. That varies according to commodity and need. And whether or not the commodity is water-thirsty product or water-wise.
How are farmers coping?
We’re more diligent in conserving our water. Within the last seven years, we’ve reduced our consumption about 50 percent. While that sounds good, part of that is because farmers are flat-out shutting off the water in this county. Especially avocado growers. Up along the 15 Freeway corridor, you see a lot of dead avocado groves. Avocados are a water-thirsty crop. About 10,000 acres of avocados have been shut off. About 1 million trees.
Should we stop growing avocados then and just focus on water-wise crops?
My answer is no. But we’re doing things like intensive plantings, where they’re doubling the standard distance avocado trees are grown for one another, and making better use of the water. There are lot of studies being done with trees that don’t use as much water. There’s also been a huge growth in the local wine region. That’s where our commodity grew last year—the total acreage of wine. Some avocado growers have switched to wine because wine grapes are water-wise.
What can I, Joe Blow, do to help?
The most important thing is awareness on the part of the public. The fact that our water is expensive, that we shouldn’t waste it by any means. For water use, agriculture uses only about 9 percent. The public, noncommercial use ranks between 30 and 40 percent. People can look at the 20 Gallon Challenge.
Where do we get our water?
About 20 percent is from the delta, we buy about 30 percent from the Colorado River and Imperial Valley. Only about 7 percent comes from ground water.
How about you give me something positive so it’s not all doom and gloom?
We’re doing our drip irrigation systems, water capture and water recycling. The San Diego Farm Bureau is overseeing a program called EGAP (Escondido Growers for Agricultural Preservation). They’re working with the city of Escondido to develop a system that will hopefully begin in 2015. It uses water which usually just goes off into the ocean. It’s not safe to drink, but it’s perfectly fine for agriculture. That brings the cost down to about a third. There’s also the de-salinization plant that’s beginning its process in Carlsbad.
What would be the REAL game-changer?
I’m hoping for the water bond. It was supposed to go up for a vote the last two voting periods but we took it off the table. The state was in such a budget crisis that we were afraid the public would vote it down because the cost is about $11 Billion. There are two bills going through the assembly and state of California. The one that has the most intrigue is AB 1331 by Anthony Rendon. It takes a more practical approach, bringing the total cost to the public down to $6 Billion. And it addresses water storage. What we can do is pass this bond that includes specific money for water storage. Then we won’t see the water going into the oceans.
Ever taken a firsthand look at our water system?
I went on a tour not too long ago and I was shocked to see the condition of the delta area. This is where most of our water comes in initially. It would take one very well placed earthquake to destroy our entire water delivery system. That’s shocking to me. The emergency system they have in place now, they have a system of riprap (rock, debris and sand) that is sitting, piled, waiting. If the delta is jeopardized and the levee system is broken, that means our water will be contaminated with ocean water—will make it undrinkable. They can shut all water off, including agriculture, just supplying it on an emergency level to the general public for drinking. But in order to shore up that system and bring it on down here they have this sytem of riprap which would make a direct line through the state of California. It would take six months for it to become operational again… Six months.
Party at The Farmageddon
Edible San Diego
Word of Mouth skips endless scrolling and lets two longtime industry pros choose what members drink each month
If I have to choose between letting a trusted friend pick a bottle of wine or some random algorithm boosted by a faceless entity, I’m gonna go with the human 10 out of 10 times. And when you have friends like Amanda Sarich and Robert Blair, it’s pretty easy to trust their picks are going to be unique, tasty, and probably something I haven’t seen before.
Between the two of them, they have over three decades of experience working in wine. From buying to operations to building wine lists, they’ve worked together, wined together, and now, are going into business together with the Word of Mouth Wine Club.
Word of Mouth is a members-only monthly subscription that sends you two handpicked bottles each month, chosen entirely by the duo’s palates. It’s less “build your own box” and more “enjoy the surprise.” “The goal with the wine club was basically to get members that want to turn over their faith in our collections,” Sarich says. “Trust us—we’ll send you the cool stuff.”
The two first met while working at We Olive wine bar and shop in La Jolla, where Sarich joined the opening team in 2011 before eventually becoming a corporate wine director overseeing stores and franchises throughout California. Blair arrived the following year, after stints at Holiday Wine Cellar in Escondido and Alternative Wines in Carmel Valley, later spending nearly a decade helping build Village Vino in Kensington.
When Village Vino closed last November, Sarich had recently returned home to San Diego after years in the Bay Area and brought Blair on board for a project she’s working on—Serafino, a cafe and wine bar slated to open in Mission Hills next fall. But to bridge the gap between Village Vino closing and Serafino opening, the two partners kept the momentum going by launching Word of Mouth.
Blair says once Serafino opens, the team will launch a wine club for that business that will focus on everyday drinking wines from anywhere. Word of Mouth is for us “to geek out a little bit,” he says, with more adventurous or hard-to-find options from small production family farmers. (But as a bonus, Word of Mouth subscribers will become Seraphino’s founding members, receiving exclusive benefits for supporting the project from day one.)
Current memberships include two bottles delivered monthly—usually a red and a white, though sparkling, rosé, orange, or skin-contact wines are always fair game. Members can choose three-month, six-month, or annual subscriptions, and every shipment includes detailed tasting notes, producer stories, pairing suggestions, and fun extras like playlists, puzzles, and the occasional surprise.
The selections often revolve around loose themes. For instance, they used the idea of what wines they’d drink at a summer barbecue to select the two bottles in the July box—which happened to be a pale French rosé and Mourvèdre from the Languedoc-Roussillon region of southern France.
Over the last decade, places like Rumi, Clos, and Vino Carta have helped transform the San Diego wine scene from mainstream labels and a stodgy vibe to eclectic discoveries that break a lot of the former rules. Word of Mouth hopes to continue that evolution.
“I think it’s fostered a more adventurous sense of exploration,” Blair says. “There’s room in San Diego to keep expanding people’s palates.” Sarich agrees. “We’re trying to bring our fun wine palate to the world.” Bottoms up.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The pop-culture phenom, Slurp, makes its way to Westfield UTC this Friday as the mall's first Thai restaurant
If you search “crab rangoon roll” on any search engine or AI chatbot, you’re likely to get one result—Slurp in San Diego.
The ultra-rich, decadently crabby, cream cheese-stuffed, deep-fried burrito served sliced with a side of sweet chili sauce went mega-viral last June, when a few food influencers started posting videos of themselves crunching, dipping, and moaning over the indulgent Thai-California fusion dish at Slurp’s first location in Liberty Public Market and second in Escondido.
Views went from a few hundred… to a few thousand… up to a few million.
“Our business exploded,” explains Gene Kim, partner and CFO of Slurp. “We used to sell 100 in a week, if that, and now we’re selling 300 to 500 per day.”
Somebody should check on the global crab supply, because they’re probably about to sell quite a few more. The third Slurp space soft opens on Friday, January 9 at Westfield UTC, with a grand opening planned for later in the month.
Gene’s wife and Slurp CEO Bella Kim came up with the now-immortalized crab rangoon recipe and entire Slurp concept. She came to the United States from Thailand in 2018 with an F-1 student visa, and missed street food dishes like barbecue pork, wontons, chow mein, and spicy fried rice. “Every item on the menu, that’s all my favorite things from my hometown,” she explains.
Despite the massive influx of different Asian cuisines to Westfield UTC, from Sichuan hot pot at Haidilao to Taiwanese soup dumplings at Din Tai Fung, Slurp will be the first Thai restaurant at the mall. That’s part of their calculated (and ambitious) growth plans, says Carlo Perez, the group’s third partner brought on to open UTC and facilitate their expansion across San Diego, which they hope to seriously focus on in the coming year.

The group is actively eyeing sites near colleges, universities, and in the second phase of the San Diego Airport terminal redevelopment. With a few more prime locations and some long-term social media strategy, Gene says Slurp could become an iconic local chain as ubiquitous to San Diego as Bird Rock Coffee Roasters, Phil’s BBQ, or Hodad’s.
But the Slurp phenomenon has already spread far beyond Southern California. Perez’s niece, a student at the University of Wisconsin–Madison sent them a screenshot of a friend asking where they could get a crab rangoon roll in Wisconsin. He laughs. “You have to come to San Diego to come and get it.”
Slurp soft opens on Friday, January 9 at Westfield UTC (4545 La Jolla Village Drive, Suite E-25). Hours are Monday through Thursday, 10:30 a.m. to 8 p.m. and Friday through Sunday, 10:30 a.m. to 9 p.m.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Megan Strom and Juan González are behind Escondido’s most exciting (and possibly most sustainable) new restaurant
At Mesa Agricola, a taqueria that recently opened in Escondido, the restaurant’s ethos isn’t merely farm-to-table. Chef Juan González and farmer Megan Strom are actually growing the crops, preparing the food, and occasionally posting about it on social media (although Strom says that last part is by far the hardest).
“We’re just trying to keep the concept super simple, so that we can do what we’re best at, which is farming and cooking,” Strom explains. She and González, who are married, originally launched Mesa Agricola in 2022, hosting farm dinners up and down the coast before settling into a residency at Vino Carta in Solana Beach a year later. They always had their eyes open for a space of their own, all while catering, raising a young daughter, and working a small plot of land on Mike Reeske’s farm in Valley Center. (Yes, those are all full-time jobs.)
Last fall, when Reeske (AKA the Bean Man) decided to retire, he approached the couple and offered them all five acres, plus his heirloom bean collection of 20-plus years. They were staggered by the generosity, Strom says, and it pushed them to plant more and plant sustainably. But with so much already on their plate, what made them decide to do all that and open their own restaurant?

“That had been Juan’s goal all the time,” Strom explains. “He’s a restaurant chef—he thrives off of that adrenaline.”
When they saw a turnkey space in an area not yet overdeveloped, they jumped on it. Mesa Agricola opened a few weeks ago, offering guisados, or stewed dishes. “It’s got that comfort-food feel,” Strom says. González taught himself to cook in his hometown of Rosarito, Baja California and has worked in kitchens and done restaurant consulting for years. Still, without the social media cache of celebrity chefs in an industry where fame is often tied to an existing fortune, Strom says it’s hard to get people’s attention. But slowly and surely, they have.
Chef Travis Swikard of Callie and the forthcoming Fleurette is a friend and the only chef in town with whom Strom shares her produce (besides González, of course). “If I have extras after Juan uses it, Travis just says, ‘I’ll take whatever you’ve got,’” she notes. When Swikard posted on Instagram about Mesa Agricola’s grand opening this month, it drew crowds from all over the county to come try their unique take on Mexican comfort food, she adds.

Mesa Agricola’s concept is simple: Step up to the counter and choose either a burrito or a taco, each wrapped in a housemade tortilla—flour for the former and corn for the latter. (Know that these burrito norteños are smaller than the typical super-sized American versions, so you might want one or two of each.) Options vary, depending on seasonality and the chef’s whim, but they range from veggie-stuffed vegan choices to seafood and meat (like the slow-cooked cochinita pibil or turkey mole). The menu may expand to include items like tortas and features agua frescas and some coffee beverages, as well.
The restaurant’s prices reflect the neighborhood and the couple’s ability to eliminate most of the middlemen producers by just growing what they cook themselves. “Tacos are $4 and burritos are $7. I want to make it accessible … We don’t just want to bring people from the coast out there,” Strom says. “[Opening the restaurant] has been a grind, and it’s been humbling. [But] the people who get it, get it.”
Mesa Agricola is now open at 707 South Escondido Boulevard from Wednesday through Sunday, 9 a.m. to 4 p.m.

For art lovers feeling the pinch of inflation, tariffs, and the generally ridiculous price tag of life in Southern California, I’ve got good news for you. The 17th annual La Jolla Art & Wine Festival is coming back to Girard Avenue on October 11 and 12 for two full days of arts and crafts (including a juried exhibition of over 160 artists), food (from vendors like Mariposa Ice Cream and Isola Pizza), furry friends (find a new family member with the onsite pet adoptions), live music, STEAM activities for kids, and more. Yes, you have to pony up for booze and bites, but it’s for a good cause (fundraising for local public schools).

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

The gastropub will join the promising Grand Ave. restaurant scene featuring American cuisine and more than 20 beers on tap
James Thorp has done the bar and restaurant song-and-dance in downtown San Diego. He’s done it in Pacific Beach. He’s been all over San Diego, working in hospitality for decades. And this May he’s headed to Escondido with his latest project, Upper East (155 E. Grand Ave).
Thorp says Upper East will be a spot where both families and pets are welcome as well as late-night drinkers and diners, all in the middle of a neighborhood with huge potential. For being at the foothills of San Diego’s farmland, Escondido has never been a thriving restaurant scene. But with the county growing and people leaving the city center for the less impacted edges of the county, a rise seems inevitable.
Thorp says Escondido feels like North Park did when he was just getting started. “It kind of has this really nice, local feel to it,” he explains. Restaurants, breweries, and coffee shops keep popping up, so he wanted to make sure he got in while the gettin’ was good.

Throp and his business partner John Haskett also own and operate Knotty Barrel Gastropub in Rancho Peñasquitos, which split from Knotty Barrel in East Village in 2020. They’d been looking for their next project, and Escondido’s reinvestment in the downtown area (called the Grand Avenue Vision Project) made it prime for a full-service restaurant with classic American cuisine, a full bar, and kid’s options.
The food draws inspiration from, well, everywhere—ahi poke stack appetizer, carnitas sandwich, fish and chips, and classics like burgers, wings, salads, and flatbreads. The 20-tap bar will feature mostly local beers as well as wine and cocktails that range from classic to more signature, with housemade syrups and fruit purees (like the Upper East Old Fashioned with Four Roses bourbon and an Italian orange liqueur).
After years in the biz, he says the area is ready for what he’s building. “We’re just really excited to come to Escondido,” he says. “We can’t wait to start being able to serve the community.”
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The North Park winery & Mabel’s Gone Fishing collab on a special San Diego vermouth
Nerdy drinks people and Euro-philes, alike, rejoice. Bay Park’s Oddish Wines has just released a special edition white vermouth with Michelin Bib Gourmand-awarded restaurant Mabel’s Gone Fishing. Called “Mabel’s Gone Foraging or: How I Learned to Stop Hurrying and Love the Biome,” it’s a hyperlocal fortified wine—perhaps the first of its kind on the market in San Diego.
The base wine is chardonnay. Botanicals like sagebrush, mugwort, sagewort, Torrey pine, Pinyon pine, Cleveland sage, fig leaf, coriander, elderflower, Oro Bianco grapefruit zests, and Sorrento lemon zest, all of which were foraged in San Diego County, were used to bitter and aromatize. Sweetening was accomplished with local wild buckwheat honey.

I am so relieved that vermouth culture is finally catching on here in the United States. I know, I sound like one of 800 people you follow who just got back from their August Italian vacations, waxing poetic on the way Europeans just know how to live.
The thing is, your annoying friends are kind of right. At least when it comes to drinking. Vermouth culture on the Iberian peninsula and in Italy is a social event, made to be shared with friends, especially during happy hours or weekends. Northern Italy is particularly known for its aperitivo culture, which boasts vermouth-spiked cocktails with salty bites as a pre-meal indulgence.
In Spain, “la hora del vermut” is typically the time where people gather at a cafe in a square to drink dark red vermouth on the rocks with an orange slice and maybe a spritz of soda water, also with salty snacks. It’s an excuse to chill out, shoot the shit.
What do these gorgeous locales have in common with our fair city? Sunshine, a temperate climate, arid hills ripe for growing grapes, and salt water. There’s a reason San Diego’s climate is referred to as Mediterranean. So, it makes sense that the Oddish x Mabel’s vermouth fits right in here.
“This vermouth IS San Diego,” reads the Instagram post about Gone Foraging. “It smells and tastes like walking through a trail along the bluffs in La Jolla or in Switzer Canyon or Lake Hodges or Mt. Laguna. Not sure there is anything that expresses the terroir and native flora of this beautiful region like this here bottle.”
“We were very stoked that we could find the bittering botanicals right here in San Diego,” says Oddish Wine owner Billy Beltz. “When we first started the project, we assumed we’d have to use gentian root or rhubarb root or something more common in vermouth that wouldn’t be native [to San Diego].”

He added that foraging was a “team effort” over several months with both the Mabel’s and Oddish crews, as well as some hospitality industry friends.
“I love that vermouth is so broad and regional in its experience,” says Chelsea Coleman, co-owner of Mabel’s, to that point. “My palate leans agrodulce, so it’s kind of my dream aperitif. When I drink vermouth I can believe, if only for a moment, I’m at a cafe table in a lively European square. Maybe with a cigarette. Definitely with olives and some kids playing futbol.”
It’s a nice dream, to be sure. Good thing I know a place in town where this can be a reality. Pick up the bottles in Oddish’s El Cajon Boulevard tasting room or at Mabel’s on 30th street.
Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.
Perfect pairings make this fundraiser one of our favorites
The San Diego Young Professionals Committee (YPC) and the University Club Charity Classic will host the 10th Annual Chocolate & Vino on Friday, September 5th at the University Club. Deemed an “Around the World Tasting,” guests get to sip and sample their way through different cuisines and wines of the world. Take in the city views from the 34th floor where the sunset alone is worth the ticket price. Proceeds from the event go to three different local organizations: Big Brothers Big Sisters, ALS Therapy Development Institute and Employee Partners Care Foundation.
Event Details:
Friday, September 5, 2014
The University Club atop Symphony Towers
750 B Street Suite 3400, San Diego CA 92101
6:00-9:00PM
Tickets: $60 per person
Purchase tickets HERE
10th Annual Chocolate & Vino