Despite some preemptive eulogizing, the latest Brewers Association statistics estimate that though craft beer’s national volume is down 5 percent, it’s still a $72.5 billion industry. It ain’t going anywhere; just normalizing.
In San Diego, it seems like the ones who are chugging mightily along are the ones who offer more than just beer. Craft Coast, for instance. The brewery and taco stand opened its first brewpub in Oceanside in August 2020 and its second in San Marcos in April 2024. Both locations feature their own beer and Baja-style tacos, mulitas, and bowls.
Blake Masoner, one of the three co-founders with Lars Erickson and Brian Gillen, says he and his partners built a business plan on the premise of caring equally about the quality of the beer as the tacos. Food is no longer an option for a fledgling brewery’s survival. It’s essential.
“The days of business park breweries are limited, I think,” he says, noting they intentionally keep it simple.“In-N-Out doesn’t give everything to everybody for a reason, because they’re good at what they’re good at.”
His time at Pizza Port’s brewery was inspiration—a business model that survived on craft beer and pizza since the ’80s.
Craft Coast has had a successful five years in North County, where all three founders are lifelong locals. After one failed attempt to snag a spot in Encinitas in 2021 (followed by a successful bid in late 2023), they’ll open its first spot in the neighborhood this summer at 476 S. Coast Highway 101 in the former Filiberto’s space where the owners spent many late nights filling up on tacos.
The roughly 3,000-square-foot indoor and outdoor space (located directly underneath the Encinitas arch) will open seven days a week for lunch and dinner, with possible late-night hours on weekends. The dozen or so taps will include Craft Coast’s five core beers (Agua Baja Mexican lager, Shootz Mahalo hazy IPA, Old West American IPA, XPA extra pale ale, and Sunset Market prickly pear sour with a rotating fruit) along with other collaborations and seasonals, plus canned and bottled non-alcoholic options and a selection of recently released to-go cans.
Expect the same food menu as the first two locations, plus a fully built-in salsa bar (my literal dream) designed by Ralitsa Kombakis of Studio Rallou. If the name sounds familiar, she also designed the soon-to-open À L’ouest French brasserie by chef Brad Wise (Trust Restaurant Group) in North Park.
Masoner says while the team likes to grow slowly, they’re committed to prioritizing their home zone of North County. If (and when) they open another brewpub, this is where they hope to stay.
“We’ve spent a lot of time living in Encinitas,” he says. “We always said if this building ever comes up, we should get it and do something. Then we established Craft Coast and here we are, five-and-a-half years later.”
Craft Coast opens this summer at 476 S. Coast Highway 101 in Encinitas.
San Diego Restaurant News & Food Events
Something Bedda is Coming to South Park
When Matteo (somewhat suddenly) closed in South Park in December, it already had a succession plan in place. Angela Catania, who owns nearby Carbon Angela’s Kitchen, took the keys and announced Bedda in January. Bedda, which means “beautiful” in Sicilian, will not be an Italian restaurant—so don’t expect pizza or pasta, but do expect all-day dining, plus a deli and market and nighttime bar with cocktails and wine. Personally, I’m always glad when an uber-visible corner restaurant doesn’t stay empty for too long. I’m already counting down to its opening in mid-February.
Beth’s Bites
- Chef Phillip Esteban has had a few stops and a lot more starts over the past few years, but he’s still taking big swings. The latest outpost of his fast-casual Filipino concept White Rice soft opens on February 11 at the SD Tech by Alexandria Megacampus in Sorrento Mesa (yes, the same one as Puesto Taco Bar) and if the packed padel courts are any indication, I have a feeling there will be plenty of hungry athletes to go around.
- Pâtisserie Mélanie had a solid if relatively short run in North Park. The pink-toned corner bakery will close this Sunday, February 8 after not quite two years of treats, like San Diego Magazine favorite kouign-amann and a rotating variety of ultra-flaky croissants that were delightfully crumbly and packed with more butter than I care to know about.
- I guess Necessity Coffee figured it might as well shake things up—it barely finished moving to its new location in Encinitas before putting in plans to open its next spot in San Marcos’ North City development (coincidentally, also home to Christophe Rull Patisserie, run by literally one of the best chocolatiers in the entire world). Necessity #2 should open later in February, barring any unforeseen permitting or construction issues. (Did I just jinx it?)
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