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Fill your social calendar with these must-attend events north of the 56
Encinitas Oktoberfest
Grab Your Lederhosen Warning: There will be a Chicken Dance. But it’s tradition, and the Encinitas Chamber of Commerce has decreed it shall be so (and Encinitans love it). The 18th annual Encinitas Oktoberfest, on September 22, is six blocks and 200 vendors of German food, the Gemütlichkeit Alpine Dancers, a kiddie fun zone, ceremonial parade, and more. Is there ever a better time had with beer and brats? Nein. Mountain Vista Drive and El Camino Real, 10 a.m.–5 p.m., encinitasoktoberfest.com
September marks the ninth annual California Wine Month. To celebrate, Temecula Valley’s 35 wineries are offering the Sip Passport—four tasting flights and a souvenir wine glass, valid the entire month ($35). They are also hosting the fourth annual CRUSH Gala at Callaway Winery’s hilltop patio on September 14, 7 p.m. to 9:30 p.m., with local cuisine and live music. Tickets start at $75. temeculawines.org
Escondido
More than 2,000 cheeseheads will attend the Wedge Artisanal Cheese Festival, taking over Grand Avenue in Escondido on October 12. For $35, you can stop at more than 25 tents to taste craft beer, local cuisine, boutique wines, and, of course, cheese. The event is big with Slow Foodies and attracts music fans as well: Talk Like June, a rock-country band from Escondido, will perform. Tickets go up to $45 the day before. 2 p.m.–8 p.m., wedgeescondido.com
The jury’s still out on whether we need another film festival. They seem to be proliferating faster than Taste Ofs. Still, Omni Laâ¨Costa Resort and Spa is trying its hand at hosting one. La Costa Film Festival, October 24–27, is produced by “festival vets,” i.e. Hollywood people Nancy Collet and Jon Fitzgerald. And while they don’t have Judd Apatow—who, by the way, is being honored at the San Diego Film Festival the same month (October 2–6)—this one’s at a resort, and it’s got poolside parties and al fresco screenings. The lineup will include documentaries, student shorts, and award-winning feature films. Proceeds go to local Boys and Girls Clubs. lacostafilmfestival.org
PARTNER CONTENT
A handful of local wellness centers are participating in National Spa Week, October 14–20. Pay $50 for a number of treatments that normally cost between $100 and $500. Participating North County spas include Facelogic Spa (Encinitas); PLACE360 Health + Spa (Del Mar); and Morgan Run Spa and Sport Retreat (Rancho Santa Fe). spaweek.com
5 local real estate experts dish on the hottest hoods in San Diego
Where We Will Live – Steve Matsumoto
“With an influx of infrastructure, vogue businesses, and new housing options, Encinitas continues to be one of the hottest markets in San Diego. Home buyers are flocking to the ever-evolving beach city, and median home prices have increased 41.8 percent in 92024 since 2015. The revitalization of the downtown area enhanced the array of boutiques, restaurants, breweries, and coffee shops. New businesses and office spaces dot the 101. A recent SANDAG project added bike paths and pedestrian walkways, increasing walkability. Stellar schools, picturesque beaches, and a relaxed vibe make Encinitas a popular destination in today’s market.”
—Steve Matsumoto, broker, Compass
Where We Will Live – Tommy Walker
“The neighborhood of Paradise Hills has seen a significant jump in sales. The average across San Diego County is a 21.6 percent increase, and Paradise Hills has seen a 37.5 percent increase. It’s an up-and-coming neighborhood, as it’s in a central location in South Bay. The community comes together three times a year to put together events for the neighborhood. New businesses like Project Reo Collective (a community arts collective and café), as well as seasoned local businesses like Babycakes, are calling Paradise Hills home. People also visit to see the murals, and there’s the House of Boxing gym, which Canelo Álvarez frequents prior to main events.”
—Tommy Walker, broker, Willis Allen
Where We Will Live – Jennifer Wu
“With new breweries and restaurants opening up along the coastal business areas, more people are enjoying the living space and culture. Both active service members and veterans are seeking their first home or step-up home here. The median home price in 2018 for a detached three-bedroom, two-bath home in Oceanside was $515,000. As of 2019, a similar property now costs $543,750. These price points, coupled with the growing food and retail culture, make Oceanside the most affordable coastal living in San Diego County.”
—Jennifer Wu, broker, Harcourts Pinnacle
Where We Will Live – Jean Rivaldi.jpg
“This neighborhood borders La Mesa and is bounded by 68th Street on the west, El Cajon Boulevard to the north and University Avenue to the south. The area is seeing a lot of new buyers due to turnover of older homes. Being on the outside of San Diego creates more affordable opportunities and slightly bigger homes for less. With La Mesa’s burgeoning restaurant scene nearby, this is an attractive option—especially for people who are looking to buy and may have been renting in the urban core area of San Diego.”
—Jean Rivaldi, owner, Community Realty
Where We Will Live – Ami Lewallen.jpg
“Get excited, Mission Valley homeowners! The future of Mission Valley is looking up. The San Diego City Council is adopting the Mission Valley Community Plan. Not only can we expect a surge in housing inventory, and an increase in sales price for the location, we can also expect pedestrian- and bicycle-friendly pathways, more parks, and overall better amenities for the community. Considering this revitalization project and the residential population’s expected 248 percent increase, there’s no better time than now to be a homeowner in Mission Valley.”
—Ami Lewallen, owner, Red Rhino Realty
Oceanside, California
Cafe Chloe Pop-Up, Treasure Chest, Taste of the Nation
WHERE: Oliver & Rose, 721 9th Ave., Downtown, 619.232.3242, oliverandrosesd.com
â¨WHEN: Aug. 28, 6PM
â¨â¨COST: $120â¨
MORE INFO: oliverandrosesd.comâ¨
â¨â¨If East Village has a spiritual food center, it’s Café Chloe and its tucked-away, magical little event space, Oliver & Rose. Just being in either place makes you feel drastically more capable of successful romance. To introduce Cafe Chloe’s new chef Jay Roberts, they’re throwing this five-course wine-paring dinner using Chino Farms produce and pairings by San Diego’s Vesper Winery. Filling out the experience will be artist Deborah Brenner, Venissimo Cheese, Dallman Fine Chocolates, Snake Oil Cocktail and coffee roaster West Bean.
WHERE: Green Flash Brewing, 6500 Mira Mesa Blvd., 858.622.0085, greenflashbrew.com
WHEN: Sept. 6, 12PM-6PM
COST: $40
MORE INFO: http://www.eventbrite.com/e/treasure-chest-fest-san-diego-tickets-12377590707
One of the best rare beer events in San Diego, the fourth annual “Treasure Chest” is a specialty suds party designed to raise money for breast cancer (Susan G. Komen Foundation). The star beer will be a barrel-aged saison with plum, but there will be many, many others. Like a white IPA with Szechuan peppercornds, an Imperial with Thai chiles and basil, a cinnamon stout, plus some barley wine. Each attendee will get 10 rare beer tastings and 10 food pairings from local restuarants like Carnitas Snack Shack, Waypoint Public, The Bellows, Urge Gastropub, The Grill at The Lodge at Torrey Pines, Viva Pops, etc. Venissimo Cheese and The Meat Men will also give demos on artisanal cheese and charcuterie. You’ll be stimulated to the core.
WHERE: Hilton San Diego Bayfront, 1 Park Blvd., Downtown, 619.564.3333, hiltonsandiegobayfront.com
WHEN: Sept. 14, 3PM-6PMâ¨
COST: $75-$100â¨
MORE INFORMATION: http://ce.strength.org/events/taste-nation-san-diego
â¨â¨Share Our Strength is one of the better organizations in the country raising money for America’s hungry kids. Their “No Kid Hungry” campaign. To date, they’ve supplied over 107 million meals to kids who need it. The San Diego event is hosted by Food Network star and Coronado resident Melissa D’Arabian, who’s about to release her new cookbook Supermarket Healthy. brings together some of the better local chefs and restaurants, including Café Chloe, Buona Forcheta, Ironside Fish & Oyster, Jayne’s Gastropub, Pizzeria Mozza, Pacifica Del Mar, Puesto and Searsucker. It’s an impressively varied beverage list with the usual top-notch SD breweries (Stone, Culture, etc.), but also wineries (Bonterra, Cordiano), plus Julian Hard Cider, Madria Sangria, Kill Devil Spirit Company and Snake Oil Cocktail Co. In short, it’s a great grazing dinner-and-drinks at a nice resort property—all for our kids.
The Best Food & Drink Events for August-September
Melissa D’Arabian, Taste of the Nation
Cafe Chloe Pop-Up, Treasure Chest, Taste of the Nation
WHERE: Oliver & Rose, 721 9th Ave., Downtown, 619.232.3242, oliverandrosesd.com
â¨WHEN: Aug. 28, 6PM
â¨â¨COST: $120â¨
MORE INFO: oliverandrosesd.comâ¨
â¨â¨If East Village has a spiritual food center, it’s Café Chloe and its tucked-away, magical little event space, Oliver & Rose. Just being in either place makes you feel drastically more capable of successful romance. To introduce Cafe Chloe’s new chef Jay Roberts, they’re throwing this five-course wine-paring dinner using Chino Farms produce and pairings by San Diego’s Vesper Winery. Filling out the experience will be artist Deborah Brenner, Venissimo Cheese, Dallman Fine Chocolates, Snake Oil Cocktail and coffee roaster West Bean.
WHERE: Green Flash Brewing, 6500 Mira Mesa Blvd., 858.622.0085, greenflashbrew.com
WHEN: Sept. 6, 12PM-6PM
COST: $40
MORE INFO: http://www.eventbrite.com/e/treasure-chest-fest-san-diego-tickets-12377590707
One of the best rare beer events in San Diego, the fourth annual “Treasure Chest” is a specialty suds party designed to raise money for breast cancer (Susan G. Komen Foundation). The star beer will be a barrel-aged saison with plum, but there will be many, many others. Like a white IPA with Szechuan peppercornds, an Imperial with Thai chiles and basil, a cinnamon stout, plus some barley wine. Each attendee will get 10 rare beer tastings and 10 food pairings from local restuarants like Carnitas Snack Shack, Waypoint Public, The Bellows, Urge Gastropub, The Grill at The Lodge at Torrey Pines, Viva Pops, etc. Venissimo Cheese and The Meat Men will also give demos on artisanal cheese and charcuterie. You’ll be stimulated to the core.
WHERE: Hilton San Diego Bayfront, 1 Park Blvd., Downtown, 619.564.3333, hiltonsandiegobayfront.com
WHEN: Sept. 14, 3PM-6PMâ¨
COST: $75-$100â¨
MORE INFORMATION: http://ce.strength.org/events/taste-nation-san-diego
â¨â¨Share Our Strength is one of the better organizations in the country raising money for America’s hungry kids. Their “No Kid Hungry” campaign. To date, they’ve supplied over 107 million meals to kids who need it. The San Diego event is hosted by Food Network star and Coronado resident Melissa D’Arabian, who’s about to release her new cookbook Supermarket Healthy. brings together some of the better local chefs and restaurants, including Café Chloe, Buona Forcheta, Ironside Fish & Oyster, Jayne’s Gastropub, Pizzeria Mozza, Pacifica Del Mar, Puesto and Searsucker. It’s an impressively varied beverage list with the usual top-notch SD breweries (Stone, Culture, etc.), but also wineries (Bonterra, Cordiano), plus Julian Hard Cider, Madria Sangria, Kill Devil Spirit Company and Snake Oil Cocktail Co. In short, it’s a great grazing dinner-and-drinks at a nice resort property—all for our kids.
The Best Food & Drink Events for August-September
Melissa D’Arabian, Taste of the Nation
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
The best events in San Diego this week
Don Quixote
Don Quixote
The loco man of La Mancha and his trusty sidekick, Sancho, are on an operatic adventure in San Diego Opera’s performance of Don Quixote.
The San Diego Museum of Art blooms to life with the three-day Art Alive floral exhibition and fundraiser, kicking off with tonight’s Bloom Bash opening celebration.
Classic cars coast into the cove at the La Jolla Concours d’Elegance.
The unlikely combo of classical music and heavy metal makes orchestral melodies at Megadeth frontman Dave Mustaine’s “Symphony Interrupted“ concert with the San Diego Symphony.
Get schooled in culinary arts in the College Area Taste self-guided tour of the foodie side of SDSU.
In Carlsbad, Northeats is a food festival and chef competition featuring only chefs/restaurants north of 56.
Art Alive
Art Alive
The best events in San Diego this week
Don Quixote
Don Quixote
The loco man of La Mancha and his trusty sidekick, Sancho, are on an operatic adventure in San Diego Opera’s performance of Don Quixote.
The San Diego Museum of Art blooms to life with the three-day Art Alive floral exhibition and fundraiser, kicking off with tonight’s Bloom Bash opening celebration.
Classic cars coast into the cove at the La Jolla Concours d’Elegance.
The unlikely combo of classical music and heavy metal makes orchestral melodies at Megadeth frontman Dave Mustaine’s “Symphony Interrupted“ concert with the San Diego Symphony.
Get schooled in culinary arts in the College Area Taste self-guided tour of the foodie side of SDSU.
In Carlsbad, Northeats is a food festival and chef competition featuring only chefs/restaurants north of 56.
Art Alive
Art Alive
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
