BBB4Good connects conscious shoppers with purpose-driven businesses.
For San Diegians, caring for our people and planet is not just an idea, it’s a crucial component woven into the fabric of our lives. Residents volunteer, donate proceeds, create initiatives focused on DEI, use environmentally conscious products, organize beach clean-ups, and much more. The business community is not only following suit, but using its platform to lead by example.
As trust in businesses continues to evolve, Better Business Bureau® Pacific Southwest (BBB) is proud to celebrate its one-year anniversary of the BBB4Good Trustmark. Launched to meet the rising consumer demand for purpose-driven businesses, BBB4Good has empowered consumers to choose local companies that support causes and positively impact their communities.
(Credit: BBB Pacific Southwest, BBB4Good Trustmark)
In its inaugural year, BBB4Good has received interest from over 150 businesses doing positive work in the community, and of those, a prestigious 12 are in San Diego County. In addition to their mission:
“Trust in business extends beyond delivering products and services with integrity; it encompasses contributing to social well-being and fostering positive impact,” shares Kryistyna Hook, Senior Director of Brand Strategies & Social Impact for BBB Pacific Southwest. “As we mark the first anniversary of honoring businesses with the BBB4Good Trustmark, we are thrilled to see the program’s success in elevating those committed to a higher purpose.”
BBB4Good builds upon BBB Accreditation, ensuring that purpose-driven businesses meet rigorous BBB Standards for Trust and BBB4Good Standards of higher purpose, community engagement, authentic marketing, and social and/or environmental impact substantiation. Consumers can easily identify BBB4Good Verified Businesses by the display of the BBB4Good Trustmark on their profiles on bbb.org and websites.
“There are consumers that also want to vote with their dollars. They want to vote for companies that do the right thing,” said Scott Stephens, founder of the San Diego-based World’s Most Traveled Band, Liquid Blue. “You can have great customer service and a great product and that’s wonderful. But beyond that, what are you doing? Are you doing something that benefits the greater society? And that’s what BBB4Good is all about.”
(Credit: Liquid Blue Band, BBB permission to use)
“Family and community are at the top of our list of core values. So, when those are my filters for how I make business decisions, we’re designed to make a positive impact,” said Surf Education Academy founder Sean Brody. “In short, becoming a BBB4Good Verified Business in San Diego truly shows that we care about our community.”
(Sean Brody of Surf Education Academy and student Quinn, photo credit Trent Padillo, BBB permission to use)
BBB4Good has played a crucial role in recognizing businesses addressing important social issues while providing products and services. By spotlighting these efforts, BBB is fostering trust and guiding consumers toward businesses that align with their values.
Businesses interested in earning BBB4Good Verification can apply at bbb.org/bbb4good.
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The San Diego home remodeling company works on full homes, kitchens, bathrooms, home additions, ADUs, garages, landscapes, and hardscapes.
Most homeowners want two things before they commit to a remodel: a realistic sense of cost and a clear picture of what the finished space will look like. Milan Design + Build helps deliver both through its online remodeling estimator and personalized design consultations, supported by a showroom experience and 3D renderings.
“The online estimate gives homeowners a starting number in about a minute, and the showroom and 3D renderings let them see materials and layouts before anything is built,” says David Noriani, CEO of Milan Design + Build. “Keeping design, permits, and construction with one team helps us manage expectations and keep everyone working toward the same vision.”
Modern design is a particular focus for Milan, with an emphasis on clean lines, natural light, functional layouts, and carefully selected materials. The team adapts each design to the homeowner’s lifestyle and the character of the property. Milan Design + Build combines thoughtful design with construction expertise, creating spaces that are as functional as they are beautiful.
The online estimator covers kitchen remodels, bathroom renovations, full-home remodels, and ADU construction. At Milan’s showroom on Carroll Road, visitors can review real materials, finishes, and design options, meet the design-build team, and discuss project scope, budget, and timing. Consultations can also be held virtually for homeowners who prefer to start remotely.
At Milan Design + Build, one integrated team works on the entire project. Design and construction aren’t divided between separate firms. The process begins with a consultation and feasibility review, followed by design, space planning, and 3D renderings developed from detailed measurements and digital scans. The team also coordinates architectural plans, structural engineering, city approvals, and material selection, with construction overseen by a dedicated project manager.
Homeowners can explore their remodeling options, get an initial estimate, or request a design consultation at MilanBuild.com.
This year’s theme, 'Impact Through Philanthropy,’ spotlights the impact of individuals, businesses and community organizations throughout San Diego County.
On Friday, November 13, 2026, more than 1,000 community, business, nonprofit and philanthropic leaders will gather at the Manchester Grand Hyatt for AFP San Diego’s 54th Annual National Philanthropy Day, presented by PNC Bank.
“Impact through Philanthropy isn’t just a theme; it’s what we see every day in San Diego’s diverse communities,” said Ingrid de Llamas, CFRE, IAP, AFP San Diego chapter president. “The honorees show what’s possible when intention meets generosity, leadership and dedication come together. We’re honored to celebrate the honorees alongside our presenting sponsor, PNC Bank.”
“Philanthropy is one of San Diego’s great strengths—not just because of this community’s generosity, but because of what happens when people unite around the belief that our region can be better,” said Mark Stuart, President & CEO of the San Diego Foundation and Honorary Committee Chair for National Philanthropy Day. “National Philanthropy Day lets us recognize the donors, volunteers, fundraisers, and organizations who turn that belief into action, strengthening lives throughout our community. Celebrating them reminds us all of the extraordinary power we have when we work together.”
Eleven honorees, including eight individuals and three organizations, were selected from scores of nominees submitted from throughout San Diego County. Honorees were selected through a rigorous vetting process by AFP San Diego’s Honorary Committee.
2026 National Philanthropy Day Honorees:
Beyond recognizing local philanthropic leadership, National Philanthropy Day supports the Empower Fund, powered by U.S. Bank, which provides scholarships, educational opportunities and professional development for nonprofit leaders.
In its inaugural year, AFP San Diego raised $28,000 for the Empower Fund through National Philanthropy Day, with a goal of $50,000 in 2026. Contributions directly support educational initiatives for nonprofit professionals throughout the region. Donations are accepted year-round.
AFP San Diego’s National Philanthropy Day is made possible through the generous support of Presenting Sponsor PNC Bank, Empower Sponsor U.S. Bank, Focus Sponsor Sanford Institute of Philanthropy at NU and dozens of partners. View the full list of 2026 sponsors.
Friday, Nov. 13, 2026 | 11 a.m.–1:30 p.m.
Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101
Tickets and partnership opportunities are available at AFPSD.org – NPD 2026! For more information, contact Fiona King at 619-538-6605 or [email protected].
The Association of Fundraising Professionals (AFP) San Diego Chapter has supported fundraising professionals and nonprofit leaders throughout San Diego County since 1974. Through professional education, mentorship, networking and leadership opportunities, AFP San Diego connects people at every stage of their careers while advancing ethical and effective fundraising practices. With more than 350 local members and connections to a global network of fundraising professionals, AFP San Diego invests in the people behind philanthropy to strengthen nonprofits and the communities they serve. Learn more at AFPSD.org & follow AFPSD on LinkedIn
Oral oncolytics provide certain patients with effective treatment without IV medication
In the last several years, there’s been a surge in FDA approvals for what’s known as oral oncolytics. Oral oncolytics are targeted cancer therapies that come in tablet, capsule or liquid form that patients can take at home, rather than in an infusion clinic. Scripps physicians have seen exponential growth using this approach, with patients citing convenience as a major quality-of-life enhancement in their cancer treatment. This approach also allows treatments to be customized based on specific genetic mutations and a patient’s unique disease biology. Find out more about oral oncolytics here.
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Meet San Diego’s leading healthcare professionals, delivering exceptional medical and dental care through innovation, expertise, and dedication to patients.
Unio Specialty Care is a multi-specialty practice specializing in urology, gastroenterology, and radiation oncology.
Unio’s Radiation Oncology team—Dr. Donald B. Fuller, Dr. Tahir Ijaz, Dr. Reza Shirazi, and Dr. Siavosh Vakilian—combines extensive clinical experience with a commitment to personalized cancer care. The RO team treats cancerous and non-cancerous conditions using precision therapies including SBRT, IGRT, and the CyberKnife® S7 System, the only system of its kind in Southern California. Their expertise spans prostate, breast, lung, gastrointestinal, pancreatic, and central nervous system cancers, as well as low-dose radiotherapy for osteoarthritis.
In 2026, Dr. Shirazi and Dr. Vakilian were recognized as San Diego Top Doctors, joining Dr. Fuller and Dr. Ijaz, who have previously received this distinction.
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5395 Ruffin Rd, Suite 103, San Diego, CA 92103 | 858-221-9135
@uniospecialtycare | uniospecialtycare.com
Meet San Diego’s leading healthcare professionals, delivering exceptional medical and dental care through innovation, expertise, and dedication to patients.
At San Diego Fertility Center, parenthood starts with personalized, cutting-edge care. Nationally recognized physicians offer individualized plans spanning IVF, PGT, egg donation, surrogacy, Gentle IVF, fertility preservation, and LGBTQ+ family building. Newsweek ranked them among America’s Best Fertility Clinics in 2026: top 6% of 450+ clinics nationwide, and best in San Diego.
“Remind yourself you are not alone! You don’t have to have all the answers before you walk through the door,” says Dr. Friedman. “Our job is to listen, explain your options, and guide you toward what makes sense for you. Because fertility care isn’t one-size-fits-all — and building your family should feel like your journey, supported every step of the way.”
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11425 El Camino Real, San Diego, California 92130 | 858-794-6363
@sandiegofertilitycenter | sdfertility.com
Meet San Diego’s leading healthcare professionals, delivering exceptional medical and dental care through innovation, expertise, and dedication to patients.
At NCCS, both doctors take a personal, traditional approach to cardiovascular care. Patients speak directly with their physicians and build lasting relationships with doctors who know them.
“We became doctors to care for patients, not to run a business,” says Dr. Kabra, who trained in England and the United States and leads the practice’s office-based cardiac care. Dr. Rajamanickam, an interventional cardiologist trained under renowned Dr. Samin Sharma, shares the same philosophy.
Guided by evidence-based medicine, they tailor care to each patient’s unique history, physiology, lifestyle and goals. Both are respected, well-reviewed physicians and four-time Top Doctors.
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3142 Vista Way, Suite 206, Oceanside, CA 92056
760-224-7776
