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Features FEBRUARY 1, 2019

San Diego Date Ideas Every Couple Will Love

95 ways to explore the city with your partner (beyond just dinner and drinks!), free dating advice from experts, and five local couples divulge their go-to spots

San Diego Date Ideas Every Couple Will Love
Photography Becca Batista | Illustrations by Cristina Spanó

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Just Met | Together 1 Year | Together 5 Years | Together 10 Years | Together 20 Years | Together Forever


San Diego Date Ideas Every Couple Will Love

San Diego Date Ideas Every Couple Will Love

If You’ve Just Met…

 

Toast with a tasting flight

When you’re meeting a blind date, a little liquid courage goes a long way. Try a tasting flight at taprooms like Modern Times, Stone Brewing, Mike Hess, or Ballast Point, whose Little Italy taproom lets you try four 4-ounce tasters for $8—just enough sips to let your gut decide whether you want to stay a while longer or say buh-bye.

Go on a not-your-average stroll

Forget the typical paths—pick a more dynamic walk like the San Diego Botanic Garden in Encinitas ($18 per adult or free for members), where you can alternate conversation about your jobs and pet peeves with a look at more than 4,000 species of plants. For something more energetic, hit up a farmers’ market—Imperial Beach’s holds court by the ocean on Fridays—or a street festival like Adams Avenue Unplugged, Normal Heights’ weekend music and food fest held every April.

San Diego Date Ideas Every Couple Will Love

San Diego Date Ideas Every Couple Will Love

Wrench & Rodent Seabasstropub | Photo: Sam Wells

Make dinner more adventurous

Beat those awkward pauses at Wrench & Rodent Seabasstropub’s omakase dinner in Oceanside, offered nightly. The term means you let the chef pick the dishes (tell your server your budget in advance so they can determine the number of dishes, or just tell them when you’re full). Make sure to book a seat at the sushi bar so whenever those first-date silences creep in, you can just focus on chef slash owner slash mad scientist Davin Waite as he crafts sashimi, passion-fruit-flavored soups, and vegan options. For something a little farther south, Hidden Fish also offers omakase.

Break the ice at Belmont Park

Take your first date to Nostalgia Town with some carnival fare, games, and primo people-watching at Belmont Park, San Diego’s 94-year-old amusement park in Mission Bay. Riding the Giant Dipper is a must; the historic wooden roller coaster tops out at 48 miles per hour for a one-minute adrenaline rush. And while it’s no longer 15 cents to ride, as it was when the park opened (now $6), the butterflies in your stomach are the same. (Then again, maybe that’s a sign of a second date!)

Jet-set for the day to another city

High rollers can kick-start a relationship on a private plane. Carlsbad’s Schubach Aviation coordinates customizable one-day round trips from McClellan-Palomar Airport. Charter a jet for a day of preplanned activities, like a rare vintage wine tasting and cave dinner in Napa (starts at $14,000 for a couple). Another operator out of that airport, Latitude 33 Aviation, can also tailor experiences with a concierge and will offer discounted one-way flights when they’re returning from a one-way elsewhere. A private charter can set you back at least $7,500, but your date will gush about it all the way down the aisle.

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San Diego Date Ideas Every Couple Will Love

San Diego Date Ideas Every Couple Will Love

If You’ve Been Together 1 Year…

Make it “Instagram official” at The Flower Fields

Your family and close friends may know you’re dating, but now it’s time to declare it to the masses, and you’ll need an impressive backdrop to do it. The Flower Fields’ Giant Tecolote Ranunculus begin to bloom at this Carlsbad landmark next month (through Mother’s Day). Walk to the top of the hill to get a full scope of the flower beds. They also host special events, like their Field to Vase dinner (below) on April 18.

San Diego Date Ideas Every Couple Will Love

San Diego Date Ideas Every Couple Will Love

The Flower Fields

Indulge at Petco Park

The Padres are celebrating their 50th this year—only 49 years ahead of you and your partner. At Petco Park, get tri-tip nachos from Seaside Market or pizza, wine, and even a fresh-cut flower from Buona Forchetta, then whoop it up in your seats to get on the video board.

Sail into the sunset

Feeling pressure to take things to the next level or answer “Where is this relationship going?” Lighten things up by renting a FunCat—a miniature, electric-powered catamaran with lounge chairs—for up to a four-hour cruise in Mission Bay when you leave from Paradise Point Resort & Spa. After you’ve docked, head to the resort’s Barefoot Bar & Grill to say cheers to another year.

Get competitive at trivia night

Does your partner have a temper? Are they a sore loser? You’ll find out during an innocent game of questions about music, movies, history, and esoteric political factoids. Some of our favorite spots include Shakespeare Pub in Mission Hills (Sundays), Del Mar’s Viewpoint Brewing Co. (Mondays), The SandBox in Pacific Beach (Thursdays), and Gossip Grill’s Smarty Pants Saturday Brunch in Hillcrest.

Do a winery crawl

See, swirl, sniff, sip, swish, and savor your way through San Diego’s urban wineries in Little Italy—consider Carruth Cellars’ romantic patio or Pali Wine Co.’s quaint rooftop—hit the road toward Temecula for a day, or head below the border to Valle de Guadalupe. One year in, it’s the perfect setting to ask your partner to finally meet your parents. Wine not?

Picnic in style

You’ve wooed your partner at all the nice eateries around town. It’s time to personalize your dining with a sunset picnic. Bring your blanket and unpack your basket at Mount Helix Park, Sunset Cliffs Natural Park, or your favorite beach. Or pay to take the setup and cleanup off your plate with Pop Up Picnic Co., which brings the goods to you in select areas in San Diego County (Sunset Cliffs included). Order just the grub—like charcuterie boards or a rotating seasonal menu—or add a little ambience with tables, chairs, pillows, and blankets.

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San Diego Date Ideas Every Couple Will Love

San Diego Date Ideas Every Couple Will Love

If You’ve Been Together 5 Years…

 

Park it at the drive-in

Congrats! You’ve graduated from the timeline of being high school sweethearts, but that doesn’t mean you have to act like an old married couple just yet. Tuck into one of San Diego’s drive-in movie theaters—Santee Drive-In Theatre or South Bay Drive-In Theatre—any day of the week for a double feature (and no remorse about not telling Mom and Dad why you’re not home by curfew).

Stargaze in the mountains

Just over an hour from San Diego, perched 4,800 feet up Palomar Mountain, is the Observatory Campground ($15–$30 per night). Cement pads are handy to set up telescopes, and if you’re camping, you’ll have grills, fire rings, picnic tables, and in peak season, flush toilets and coin-operated showers. Then visit nearby Palomar Observatory to see the Hale Telescope, which famously analyzed the Andromeda Galaxy.

Horse around on a ranch

A half decade in, your quarrels have meant you’ve both fallen from the horse and decided to get back on many a time. Make the metaphor literal with horseback riding at The Ranch at Bandy Canyon in Escondido. Most rides cost $75 for an hour, but there’s also the optional upgrade to a specialized trail ride package, which can be customized for occasions like birthdays, anniversaries, or—dare we say—marriage proposals.

San Diego Date Ideas Every Couple Will Love

San Diego Date Ideas Every Couple Will Love

You & Yours Distilling Co. | Photo: Sam Wells

Upgrade your farm-to-table dinner

Farm-to-table is good, but eating on the farm right where the ingredients are grown is better. Oceanside’s Cyclops Farms hosts a Quarterly Water Bill Dinner ($100 per person), with a portion of the proceeds going toward paying their utilities and other upkeep. The night starts with a tour of the 2.5-acre farm, before big-name local chefs Samantha Parker (Privateer Marketplace & Wine Bar) and Daniel Pundik (Local Tap House) cook with ingredients plucked just a few feet away from your seat.

Party for a cause

Nothing strengthens a relationship like showing compassion for others—so why not do it with some style? Put on a tie for Art Alive (April 11–14 at the Museum of Art) and the Chefs, Cork & Craft Gala (April 27 at San Diego Food Bank’s warehouse). Go casual for Feeding San Diego’s Pairings with a Purpose (April 13), and get in costume for The New Children’s Museum’s annual fundraiser (November 9 at the museum), which is always fun and playful—last year’s theme was “A Totally 80s Birthday Bash,” with a Tom Cruise impersonator and Cheers-themed bar.

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San Diego Date Ideas Every Couple Will Love

San Diego Date Ideas Every Couple Will Love

If You’ve Been Together 10 Years…

 

Splurge on an over-the-top couple’s spa treatment

By now you’ve learned silence can be golden. Visit a luxury spa, close your eyes, and treat yourselves right. The “Lovers’ Ritual” at The Spa at Rancho Valencia begins with a scented bathtub soak; next, you paint each other with oils and mineral clay, take in a sun bake, rinse, enjoy side-by-side massages, and finish with a fruit plate and Champagne. The “Ultimate Escape” at Park Hyatt Aviara’s Aviara Spa involves four hours of alone time with your SO—two scrubs, two massages, two facials, an organic lunch, and one uninterrupted hour in the couple’s suite, which is outfitted with a fireplace, outdoor heated Whirlpool, and indoor Swiss shower for two. Ooh là là.

Listen to dueling pianos

Give your vinyl records or Spotify playlist a break in favor of a little live music—and competition—at a dueling piano bar, like The Shout! House downtown, where two performers post up at face-to-face grand pianos to play rock ’n’ roll hits from the ’50s to the present. Word to the wise: It gets a little rowdy on the weekends. For a mellower, noncompetitive alternative, head to the historic Red Fox Steakhouse and Piano Bar in North Park, closing in March but rumored to be reopening soon nearby.

Become cocktail connoisseurs

Time to put that bar cart from your wedding registry to real use. Sign up for a cocktail class at You & Yours Distilling Co. for the basics on shaking, stirring, and pouring tipples like real hosts do. The hourlong session ($45 per person) is held the first and third Wednesday of every month at 6:30 p.m. using their housemade gins and vodkas, and comes with two cocktails per person to enjoy and bottles available to purchase.

Take a lesser-known hike

After a decade, you’ve been there and done that obligatory photo at Potato Chip Rock, Torrey Pines, and Sunset Cliffs. Take a hike around the lesser-traveled trails, like Los Peñasquitos Canyon Preserve or, for a challenge, Cuyamaca Peak, where you can pitch a tent for the night.

Train it to downtown LA for a day

The worst part about LA is driving. Thankfully, when you hop on the Pacific Surfliner from downtown’s Santa Fe Depot, Solana Beach, or Oceanside, you can get to DTLA in under two and a half hours—no road rage required. Once you’re there, take a ride-share to lunch at Grand Central Market, a giant food hall serving everything from New York–style bagels to noodle bowls and pastries; check out The Broad museum, whose walls are lined with Warhols, Lichtensteins, and the reservation-required Infinity Mirror Rooms by acclaimed Japanese contemporary artist Yayoi Kusama; shop the Arts District (ROW DTLA has multiple boutiques in one space); and have an early dinner at the buzzy Middle Eastern spot Bavel before training it home.

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San Diego Date Ideas Every Couple Will Love

San Diego Date Ideas Every Couple Will Love

If You’ve Been Together 20 Years…

 

Take an ultra-luxe staycation

The Lodge at Torrey Pines’ Putt & Pamper Package (from $1,819) gets you a two-night stay, two rounds on the Torrey Pines Golf Course, and two spa treatments. L’Auberge Del Mar’s “From the Sea With Love” package (from $7,500; through March 31) includes one night in their Del Mar Suite, a Rolls-Royce ride to a bubbly and caviar picnic, massages, a wine-paired aphrodisiac-inclined dishes, and a rose petal turn-down.

Appreciate art after hours

Leave the kids at home and enjoy the peace and quiet of the San Diego Museum of Art, which stays open until 8 p.m. on Fridays. On display this month are sculptures by Javier Marín and installations by Tim Shaw. On the way out, head to the Sculpture Court for cocktails, craft beer, and live music, (usually jazz and soul) at the alfresco gastropub Panama 66.

See a big-name chef in action

The new Fort Oak in Mission Hills, from the team behind Hillcrest’s Trust restaurant, has a 16-seat table that wraps around the kitchen, where you’ll interact with Executive Chef Brad Wise and his team. At Little Italy’s Kettner Exchange, exec chef Brian Redzikowski hosts monthly five-course menus for up to 12 people at a table in the kitchen. The February 20 theme is “Chinese New Year 2019: Year of the Pig,” with a pork-centric, Asian-inspired menu.

Go bowling at a hip alley

If you haven’t been bowling since your kid chose it for a birthday party, the new crop of alleys are less musty, more must-Instagram. Punch Bowl Social in the East Village spans eight lanes, two bocce courts, shuffleboard, an arcade, and gourmet takes on diner fare spearheaded by Top Chef alum Hugh Acheson, plus old-school cocktails like Negronis. In San Marcos, Bowlero boasts 40 black-lit lanes, HD screens playing family flicks, and even beer pong tables.

Snuggle up for outdoor theater

Reconnect with your partner in a blanket under the stars. The Moonlight Amphitheatre’s summer 2019 season brings The Producers, Matilda, West Side Story, and Victor/Victoria. We recommend getting reserved lawn seating (they provide lawn chairs) and bringing a picnic when the gates open 90 minutes before curtain. Can’t wait until summer? Catch live entertainment at Club M, the indoor “venue” with pub and dinner seating on the actual Moonlight stage. Their winter lineup features Kiss and Tell: Valentine’s Cabaret (February 1), Spencer Day: The Look of Love (February 16), and David Burnham: Mostly Broadway (March 2).

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San Diego Date Ideas Every Couple Will Love

San Diego Date Ideas Every Couple Will Love

If You’ve Been Together Forever…

 

Go mezcal tasting

Swap out your beer, wine, and martini diets for a taste of the hottest spirit in town—mezcal. Tahona in Old Town boasts a tasting room with over 100 variations of the agave-based liquor and a bar manager able to tell a story about each of them. Book a sit-down tasting (starting at four pours for $25) any day of the week or drop in for live guitar music on Sundays, and yes, they host Taco Tuesday, too.

Dress up for charity

If you’ve grown too comfy around each other in sweatpants, it’s time to dress up for a cause. Our favorite black-tie galas include: Rady Children’s Charity Ball (February 9 at Hotel del Coronado), The San Diego Opera Lover’s Ball (February 23 at The US Grant), and Rendezvous in the Zoo (June 15) to enjoy the San Diego Zoo sans grandkids.

Try coffee cupping

Did you know you can sip, analyze, and contemplate coffee just like wine? At Café Virtuoso in Barrio Logan, settle into an hourlong class ($15 per person) alongside their Q Grader (like a sommelier) to learn how to “grade” coffee. Little Italy’s Frost Me Gourmet hosts free sessions that include three to five roasts. Both cafés offer cupping classes by request.

Put a modern spin on a movie theater date

Relive first-date movie theater memories at Cinema Under the Stars, Mission Hills’ year-round outdoor movie theater. They play new movies and classics like Breakfast at Tiffany’s on a 20-foot screen with HD projection, surround sound, and a variety of seats (single and double zero-gravity reclining, love seats, and deck chairs with ottomans). Concessions are also cheaper than typical theater snacks, with coffee, candy, and microwave popcorn at $2 each. For another option, Rooftop Cinema Club at the Manchester Grand Hyatt is rumored to be back in April.

Have a laugh together

Give yourselves a break from hearing each other’s jokes a hundredth time over and attend a comedy show at one of San Diego’s humor houses, such as Comedy Heights in University Heights, American Comedy Co. downtown, or The Comedy Store in La Jolla, all of which draw performers from both San Diego and around the US.

Dance like no one’s watching

Studies show that dancing improves brain health, so start moving and encourage your partner to do the same. Learn salsa, bachata, African, and other styles at North Park’s A Time to Dance. For lessons combined with food and drink, there’s InCahoots, the country line-dancing bar in Mission Valley. If you’re 55 or older, San Diego’s Parks and Recreation Department hosts themed Senior Dances ($5, 619-236-6905) every second and fourth Thursday of the month at the Balboa Park Club. Just want to sit and feel the rhythm? Pampas Argentine Grill in Serra Mesa showcases live tango every Friday and Saturday night, while downtown’s Café Sevilla has flamenco dinner shows on Friday and Saturday nights (and classes Tuesday through Thursday).

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San Diego Date Ideas Every Couple Will Love

Photography Becca Batista | Illustrations by Cristina Spanó

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Arts & Culture AUGUST 5, 2026

The Best of San Diego 2026: Readers’ Picks

From tacos to tailors and trainers to travel, these are the businesses, people, and places that earned San Diego readers' votes

The Best of San Diego 2026: Readers’ Picks
Photo Credit: Narrative Images

Beauty + Cosmetic

Brow Studio

Elicia Marie Beauty

Hair Removal Business (Non-Laser)

Brazilia Skin Care

Laser Hair Removal

San Diego Aesthetics and Med Spa

Lash + Brow Technician

Elicia Soltesz, Elicia Marie Beauty

Lash Studio

Cupid Complexion

Makeup Artist

Ashley Fierro, Ashley Fierro Makeup

Microblading Artist

Sunny Olais, Sunny Bee Brows

Microneedling

Michelle Langston, MSN, APRN, FNP-BC, HNB-BC, Starlite Aesthetics

Spa for Skin Care (Non–Med Spa)

Honest Skin

Spray Tan Artist

Alysa Espiritu, Afterglo Beauty Lounge

Spray Tan Studio

Afterglo Beauty Lounge

Waxer

Tracy McMaster, The Wax Lady

Cosmetic or Beauty Product: San Diego–Based

KOA+ROY

Barber

Ronnie Page, Gold Comb Barbershop North Park

Barbershop

Hillside Barber

Courtesy of The Blow Dry Lounge

Blow Dry Bar

The Blow Dry Lounge

Colorist (Balayage)

Mariela Urbina, Rinse Salon

Colorist (Highlights)

Ryleigh Hunter, Headbang Salon

Colorist (Single-Process)

Mariela Urbina, Rinse Salon

Hair Extensions

The Hair Extension Bar

Hair Salon

Pixiedot Salon

Hair Stylist

Ann Teresa Degischer, Maen the Salon

Keratin or Smoothing Treatment Specialist

Lindsay Axelrod, Pixiedot Salon

Scalp Treatment Specialist

Cheng Tan, Koda Salon

Manicurist

Moni, Clawed Up by Moni

Nail Salon

Lulu Nails

Pedicurist

Zoe Walter, Pure Nailz

Piercing Studio

Enigma

Tattoo Artist

Lauren Skinker, Lucky Cat Tattoo

Tattoo Studio

Lucky Cat Tattoo

Courtesy of SUVA Fitness

Fitness

5K Run

Father Joe’s Villages Turkey Trot

Aerial Fitness Studio

Aerial Revolution

Barre Studio

barre3

Best New Class/Program, Opened 2025

SUVA Fitness

Best New Fitness Studio, Opened 2025

Sculpted. A Lagree Studio

Body Sculpting Studio

Move Madly

Boutique Gym

MK Fitness

Boxing Studio

City Boxing

Climbing Gym (Indoor Rock Climbing)

Mesa Rim Climbing

CrossFit Studio

Invictus Fitness

Dance Studio

Madhouse Dance

Fitness Bootcamp

The Camp Transformation Center, West Chula Vista

Fun Run

San Diego Santa Run

Golf Clinic

Singing Hills Golf Club at Sycuan

Half Marathon

Carlsbad Half Marathon

HIIT Studio

Orangetheory Fitness

Kickboxing Studio

9Round Kickboxing Fitness

Lagree Studio

Rise Lagree Studio

Courtesy of Rock ‘n’ Roll San Diego

Marathon

Rock ‘n’ Roll San Diego

Martial Arts Studio (Including Jiu-Jitsu, Judo, Karate, Krav Maga, and MMA)

Legacy San Diego

Personal Trainer

Camila Casanueva, The Yard Gym

Pickleball Courts

Barnes Tennis Center

Pickleball Lessons

The Hub Pickleball Club

Pilates Studio

SaltVault

Pole Fitness Studio

The Dollhouse Fitness

Spin Studio

Activate House

Surf Lessons

Little Groms Surf Camp

Tennis Club

Balboa Tennis Club

Tennis Courts

La Jolla Beach & Tennis Club

Tennis Lessons

Mission Hills Tennis

Traditional Gym/Fitness Center

Fit Athletic Club

Triathlon

San Diego Triathlon Series

Yoga Studio

Yoga Box

Photo Credit: James Tran

Food + Drink

Açaí Bowl

everbowl

Bagel

Big City Bagels

Bakery

Valerio’s Bakeshop

Bar

Happy Medium

Bartender

Austin Harrington, Captain’s Quarters

Best Local Alt-Drink, Alcoholic

Bivouac Ciderworks, Savoy Dry Apple Cider

Best New Bar Opened 2025

Kiku Room

Best New Brewery Opened 2025

Good Pressure Brewing Company

Birria

Birria El Rey

Bloody Mary

Waterfront Grill

Bread

Izola

Brewery

Harland Brewing Company

Burrito

The Taco Stand

Canned Cocktails

Cutwater

Caterer

Snake Oil Cocktail Company

Cheese Shop

Venissimo Cheese

Chips & Salsa

La Puerta

Chocolate Shop

San Diego Chocolate Co.

Coffee Beans/Roaster

Bird Rock Coffee Roasters

Craft Cocktails

Happy Medium

Distillery

Cutwater

Dive Bar

Aero Club

Donuts

Nomad Donuts

Farmers Market

Little Italy Mercato

Farmers Market Food Vendor

Flavors of East Africa

Fish Market

Tunaville Market and Grocery

Fish Taco

Oscars Mexican Seafood

Food Truck

Shawarma Guys

Fries

The Crack Shack

Gourmet Grocery Store

Lazy Acres

Happy Hour

La Puerta

Ice Cream/Gelato

Stella Jean’s

Juice Bar

Señor Mangos

Kombucha

Juneshine

Liquor Store

Old Town Liquor

Local Agave Spirits (Tequila/Mezcal)

Bebemos

Local Beer

Pure Project

Courtesy of Seven Caves Distillery

Local Gin

Seven Caves Distillery

Local Vodka

619 Spirits North Park

Local Whiskey

Skrewball Whiskey

Local Wine

Bernardo Winery

Margarita

Cantina Mayahuel

Martini

Turf Supper Club

Mocktails

Juniper and Ivy

Negroni

Sonny’s Pizza

Old Fashioned

Cowboy Star

Pasta

Pazza Market & Cucina

Phở

Phở Ca Dao

Pizza

Tribute Pizza

Pop Up

Mon Chourie

Produce Market

Specialty Produce

Romantic Bar

Starlite

Rooftop Bar

Communion

Sandwich

Big Jim’s Roast Beef

Smoothies

Señor Mangos

Sommelier

Missi Burns, Et Voila

Speakeasy

Raised by Wolves

Specialty Food Store

The Wise Ox

Sports Bar

Fairplay

Taco

Tacos El Gordo

Taproom/Tasting Room

Pure Project

Tequila/Mezcal Bar

Cantina Mayahuel

Whiskey Bar

Seven Grand

Wine Bar

Finca

Wine Store

Vino Carta

Winery

Gianni Buonomo Vintners

Wings

OB Noodle House

Courtesy of Four Moons Spa

Health + Wellness

Aesthetics + Med Spas: Aesthetician for Facials/Peels/Non-Medical Skincare

Cara Paymaster, CARA Studios

Aesthetics + Med Spas: CoolSculpting/Body Contouring Clinic

Cosmetic Laser Dermatology

Aesthetics + Med Spas: Hormone Therapy/Anti-Aging Clinic

Prospera Internal Medicine and Aesthetics

Aesthetics + Med Spas: IV Therapy/Hydration Lounge

San Diego Aesthetics and Med Spa

Everything SD AUGUST 5, 2026

Your Guide to Del Mar Wine & Food Festival 2026 

From celebrity pickleball tournaments to intimate dinner parties with your favorite Food Network chefs, here are all of the can’t-miss events going on Sept 30–Oct 4

Your Guide to Del Mar Wine & Food Festival 2026 
Courtesy of Del Mar Wine & Food Festival

Play is underrated. Somewhere along the way, someone decided it was something we should outgrow. That you A good song comes on, and they dance. A game appears, and they’re in. Someone hands them a melting ice cream cone, and somehow it’s the best part of the day.

Adults tend to need a reason. Or maybe just the right setting.

That’s part of what makes the Del Mar Wine & Food Festival feel different. Yes, the week revolves around food and wine, with celebrated chefs, winemakers, and restaurants drawing crowds from across the region. But what lingers afterward is the conversations that stretch a little longer than expected, the strangers who become dinner companions, the live music that pulls people out of their seats, and the rare chance to spend a few hours simply enjoying yourself without much of an agenda.

The Grand Tasting is the festival’s centerpiece, bringing thousands of guests together over two days for hundreds of bites and pours. But some of the week’s most memorable experiences happen on a smaller scale. In the days leading up to the main event, intimate dinners, chef collaborations, and guided tastings create opportunities for guests to interact more closely with the people behind the food and wine and with each other.

Here’s your guide to the 2026 Del Mar Wine & Food Festival happening September 30–October 4.

Photo Credit: Olivia Lillian

Wednesday, September 30

Signature San Diego Opening Night Party at Monarch Ocean Pub

Start festival week the San Diego way: ocean views, Baja-inspired bites, and a drink in hand as the sun goes down. The Signature San Diego Opening Night Party at Monarch Ocean Pub sets the tone for the week ahead with a walk-around tasting experience celebrating the flavors that make this city impossible to replicate. It’s an evening of fresh coastal cuisine, bold Mexican flavors, Baja seafood, and plenty of local favorites—all served against one of Del Mar’s most iconic backdrops. Consider it your first official toast to the weekend ahead…

  • Monarch Ocean Pub | 1555 Camino Del Mar, Del Mar
  • 5–9 p.m.
  • Get Tickets 
Courtesy of Del Mar Wine & Food Festival

Friday, October 2

Celebrity Pickleball Tournament Presented by Justin Vineyards & Winery

Wine and competition make an unexpectedly perfect pair. You can join Drew Brees and celebrity players at Barnes Tennis Center for a pickleball tournament benefiting Feeding San Diego, where the sidelines are just as exciting as the court. Grab a paddle, cheer from the sidelines, or simply enjoy a glass of wine while the action unfolds. The day blends friendly competition with an all-inclusive tasting experience.

Since year one, Del Mar Wine & Food Festival has partnered with Feeding San Diego to raise $100,000 in support of the organization’s mission to fight hunger across the region. Every serve, sip, and bite helps give back to the community that makes this festival possible.

Remember that pickleball paddle you swore you’d use? Time to put it to work.

  • Barnes Tennis Center | 4490 W Point Loma Blvd, San Diego, CA 92107
  • 11 a.m.—3 p.m.
  • Get Tickets
Courtesy of Del Mar Wine & Food Festival

Thursday, October 1

Rioja Uncorked at Rancho Valencia

This is essentially a passport to Spain with no airport required. Set among the lush grounds of Rancho Valencia, Rioja Uncorked celebrates one of Spain’s most iconic wine regions with an evening of exceptional pours and thoughtfully paired bites. Guests will sip their way through Rioja wines while enjoying a menu featuring everything from Hiramasa crudo and uni toast to duck rillette, birria mini tacos, Cardiff Crack tri-tip sandwiches, and a sweet finale from Karen Krasne of Extraordinary Desserts (date night plans, solved).

  • Rancho Valencia | 5921 Valencia Cir, Rancho Santa Fe
  • 6–9 p.m.
  • Get Tickets
Courtesy of Del Mar Wine & Food Festival

Friday, October 2

Justin Wine Dinner with Chefs Kaitlyn Weber, Buddha Lo & Jackson Kalb

Justin Wine Dinner sounds simple: three chefs, one unforgettable table. But chefs Kaitlyn Weber (Estancia La Jolla), Buddha Lo (Top Chef), and Jackson Kalb (Top Chef) are taking you on a one-night-only culinary ride where three styles collide over a multi-course menu paired with exceptional pours from Justin Vineyards & Winery. Set in Estancia’s coastal estate, the evening unfolds course by course with pairings from Justin wines as each chef brings their own style to a menu focused on craft, connection, and a bit of friendly culinary overlap. It’s the kind of culinary conversation that only happens when very, very talented people cook together. 

  • Estancia – Olive Lawn | 9700 N Torrey Pines Road, La Jolla, California 
  • 6–9:30 p.m
  • Get Tickets
Courtesy of Del Mar Wine & Food Festival

Saturday, October 3

Official After Party at Guesthouse La Valle

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Music AUGUST 4, 2026

15 Things to Do in San Diego This Weekend: August 4–9

Watch Flicks on the Bricks, sample the Taste of Imperial Ave. and explore paradise at Tiki Oasis

15 Things to Do in San Diego This Weekend: August 4–9
Courtesy of Athenaeum Music & Arts Library

The beautiful, wide-ranging relationship between art and culture is the driving force behind several of this weekend’s standout events. Locals and tourists can explore every aspect of a tropical getaway at Tiki Oasis and tap into the kinetic energy of one of the city’s most iconic neighborhoods through Hillcrest CityFest. Museum visitors can view culturally resonant art via MCASD’s closing celebration for Giants: Art from the Dean Collection of Swizz Beatz and Alicia Keys and the Chicano Block Party at California Center for the Arts Museum. Lastly, what is food if not art? And during the Taste of Imperial Ave., foodies can try the diverse culinary offerings that make Logan Heights such an engrossing destination.  

JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Courtesy of Del Mar Thoroughbred Club

Food & Drink Events in San Diego This Weekend

Chef’s Dinner: The Study of Stone Fruit at MCASD

August 6

What do nectarines, apricots and cherries have in common? Two things: all are stone fruits, and each one is an element on the menu for this Thursday’s Chef’s Dinner: The Study of Stone Fruit at The Kitchen inside the Museum of Contemporary Art San Diego. Guests will dine on seasonal fare via a five course, prix fixe meal highlighting seasonal ingredients and the delicious versatility of stone fruits. Reservations are $95 per person, with seatings from 5-8 p.m.; if no reservations are available online, join the waitlist by emailing [email protected]

700 Prospect Street, La Jolla

Taste of Imperial Ave.

August 7

Sample the shopping, culture and, most important, cuisine, that Logan Heights has to offer during the 5th annual Taste of Imperial Ave. this Friday from 4-9 p.m. Try bites from a wide range of local mainstays along Imperial Avenue (4-7:30 p.m.) and enjoy an entertainment hub at Gilliam Place (6-9 p.m.) with a beer garden, live music and a small business marketplace. Ticket options include food-only tickets ($30), food and drink tickets ($40) and a four-ticket family pack ($110). 

Imperial Avenue (19th Street to 31st Street), Logan Heights 

Turf & Surf Festival at Del Mar Thoroughbred Club

August 8

This Saturday from 1-6 p.m., indulge in Brandt Beef steak and imported Maine lobster during the first-ever Turf & Surf Festival at Del Mar Thoroughbred Club. Festivalgoers can watch the day’s races from the Seaside Cabana, sip on libations and enjoy a meal with 1.25 pounds of steamed lobster—butter and lemon included—with watermelon, coleslaw and a dinner roll on the side. Ticket options include adult early bird admission ($43), which comes with five drink tickets and a souvenir cup, admission for ages 11-20 ($14) and the lobster feast add-on ($52). 

2260 Jimmy Durante Boulevard, Del Mar

Courtesy of Death Cab for Cutie

Concerts & Festivals in San Diego This Weekend

Death Cab for Cutie at Gallagher Square

August 4

As one of the most remarkably consistent indie rock bands which emerged from the genre’s ‘90s-00s golden age, Death Cab for Cutie remains a reliable source of audial and lyrical enchantment. I Built You a Tower, released in June, is the band’s first independent release in over two decades and sees lead singer Ben Gibbard grieving his divorce with considerate self-exploration. The indie rock veterans will perform their new album this Tuesday (7 p.m.) at Gallagher Square, with synth-pop group Nation of Language as the opening act. Tickets start at $60 for this concert.

899 J Street, Downtown

Tiki Oasis

August 5-9

Live on island time throughout Tiki Oasis, the yearly mecca for fans of tiki culture and the laid-back life, returning Wednesday-Sunday to Town and Country Resort with a psychedelic theme. As is tradition, the festivities will kick off in Mission Bay Wednesday with a luau at the Catamaran Resort Hotel, before heading back to Mission Valley for mixology seminars, drink tastings, burlesque shows, concerts, a groovy art exhibition and much more. Ticket options include seminar tickets (free-$132), luau admission ($68-$175) and admission for three ($189), four ($235-$525) or all five days ($699) of the festival.

500 Hotel Circle North, Mission Valley

Hillcrest CityFest 

August 9 

Make the most out of a day in Hillcrest during the free Hillcrest CityFest, home to an eclectic live music lineup, local art and craft vendors and an electric After Dark dance party. The festivities will include a kid’s zone, DJ sets and a drag performance from Lydia B Kollins plus two beer gardens, cocktail bars and a new wine garden, featuring two ounce pours from Cork & Stem, Pali Wine Co. and Negociant Winery. Wine garden ticket options include a three ticket ($12), six ticket ($20) and 10 tickets + a commemorative wine glass package ($45). 

Fifth Avenue from University Avenue to Pennsylvania Avenue, Hillcrest

FNGRS CRSSD x Cross Pollination Present: Lane 8 + more at Waterfront Park

August 9

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Photo Credit: Matt Furman

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Photo Credit: Matt Furman

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Photo Credit: Matt Furman

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Photo Credit: Matt Furman

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Photo Credit: Matt Furman
Photo Credit: Matt Furman

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Photo Credit: Matt Furman

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Everything SD JULY 31, 2026

The Best of San Diego 2026: Retail

From handmade goods to one-of-a-kind finds, these local shops prove the best souvenirs are the ones with a story

The Best of San Diego 2026: Retail
Photo Credit: Matt Furman

Best Place to Buy Original Art Without Needing a Tiny Paddle

Goblin Shark Emporium

Almost everything in this Oceanside shop is made by local artists and independent weirdos, and almost none of it requires a gallerist’s budget. Goblin Shark Emporium rotates a new featured artist every month between the vinyl crates, blacklight posters, and hilariously specific stickers, so you can walk out with original work and a tarot reading to contemplate as you sip your Banana Dang Coffee from a couple storefronts down.

Best Hidden Gem

Through the Fold

Tucked within the potting tables and ferns of Mission Hills Nursery, the oldest nursery in Southern California and a Kate Sessions original, sits Through the Fold, the sweet indie bookstore that mother-daughter team Gail Levine and Jennifer Medeiros hand-built and opened in late April. Two retired educators and lifelong bibliophiles run it like a neighborhood living room: three book clubs, toddler story time, and a summer camp for the 7-to-12 set. It’s the rare retail run that smells like soil and new paperbacks, which is to say, like a very specific kind of heaven.

Best Place to Blast Off Into Another Universe

Mysterious Galaxy Bookstore

Open since 1993 under the unbeatable tagline “Books of Martians, Murder, Magic, and Mayhem,” this Rosecrans Street institution is the city’s portal for anyone who would rather be on a different planet. Load up on sci-fi, horror, and fantasy, then stick around for the weekly Dungeons & Dragons campaign, because the only thing better than reading about another universe is rolling a d20 inside one.

Best Stop into Trinket Town

Library Shop

On the ground floor of the downtown Central Library, tucked into the Joan and Irwin Jacobs Common, sits the Library Shop, a tightly curated gift store stocked with presents and trinkets you didn’t know you needed: wind-up kitchen timers, specialty pencils, felt coasters in colors cheerful enough to overcome the first half of the Padres’ season—you get it. Every dollar funds the San Diego Public Library system, which makes the shop’s official “Guilt-Free Shopping” motto the rare slogan that holds up. Come for a paperback, leave having formed a genuine emotional attachment to a $4 pencil.

Best Window Shopping

Purrgatory

The window at this North Park shop is alive: a front-of-house catio where adoptable rescue cats audition for your heart while you pretend to be just browsing. From there, a literal catwalk runs along the ceiling to a back resting room (because existing around inferior beings is exhausting for cats). Owner Vera Blatchley of Purrgatory stocks the full cat-lover arsenal, plus a wall of gifts for the feline who already has nine of everything. Fan favorite: a retro-style, bubblegum-pink Kit-Cat Clock.

Best San Diego Mood Board

Club Paradise

Surf art’s everywhere, but it’s somehow always a little kooky. Painter Andy Davis’ style captured that elemental soul, making him one of the most successful surf artists of the last few decades (check his giant mural at Town and Country Resort). His tiny Encinitas storefront, Club Paradise, is a gallery-slash-gift shop that stocks his paintings and prints—and he’s using the space as a culture club for local and touring creatives.

Best Limited-Edition Tan Line

Tulux Resortwear

Tulux is the Pacific Beach swimwear label out of Cass Street, where designer Yamhed Torres turns the whole Tulum fantasy into bold, limited-run bikinis. This year, Vogue México y Latinoamérica named her one of just 10 emerging designers to watch, so each suit comes with the kind of credentials that practically books its own sunset getaway. Everything is one and done: When a piece sells, it’s gone for good, which is either smart scarcity or the universe telling you to commit.

Ramen Nagi Table full of food Best UTC Westfield Mall Restaurants and Bars San Diego

Best Malachite-to-Millionaire Shortcut

Pacific Beads

Free lotto tickets at crystal shops? Yes, please. Pacific Beads owner Shlomo Gruer greets you at the door of this Clairemont Mesa warehouse with 4,000 square feet of crystals, geodes, and beads by the bin. You come for wholesale amethyst and sterling findings; you leave holding a fistful of healing stones and a statistically remote shot at early retirement. Need another reason to visit? Owner Gruer has his own line of jewelry, and Pacific Beads also hosts jewelry-making classes.

Best Nostalgia Purchase

123 Sweetsss

El Cajon’s Parkway Plaza could look radically different in the near future, as city officials are hatching plans to reinvent the one-time community and commercial center. Inflection points of iconic structures are always compelling times to visit and tabulate your own urban-planning daydreams. As you do, hit the first NAMA-certified automatic cotton candy vending machine in the country. Push a button, and 123 Sweetsss spins you a fresh cloud of childhood in under a minute. No carnival, no county fair admission, no sweaty teenager in a paper hat required.

Everything SD JULY 31, 2026

The Best of San Diego 2026: Health & Outdoors

From getting your sweat on at hip-hop class to celebrating with a zero-proof cocktail, here are San Diego's top fitness and wellness spots

The Best of San Diego 2026: Health & Outdoors
Photo Credit: Brett Butterstein

Best We Named It What for Why Oh Dear

Cush-pii

For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.

Courtesy of Culture Shock San Diego

Best Pop and Lock Spot

Culture Shock

In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.

Best Way to Sweat on a Lava Lamp

Yoga Box

In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.

Courtesy of Fit Athletic Club

Best Leg Day Turned Social Hour

Fit Mission Beach

A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.

Best Place to Learn What a Vagus Is

Breathe Degrees

The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.

Photo Credit: Shot On Us

Best Pilates Studio for People With Tiny Roommates

Soul Pilates and Care

Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.

Best Million-Dollar Massage

Spa at The Del

The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.

Best Cheers Without Beers

Good News Bar

As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.

Partner Content AUGUST 6, 2026

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery

Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery
Sam Sulek, co-owner of NewBioRX | Courtesy of NewBioRX

From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.

While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.

The Growing Importance of Biotechnology

In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.

Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.

This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.

The Hidden Infrastructure Behind Discovery

Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.

Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.

When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.

Why Discovery Depends on More Than Researchers Alone

As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.

Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.

As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.

Why Science Is Reaching Wider Audiences

One of the most notable developments in recent years has been the growing public fascination with science and human biology.

Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.

The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.

One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.

As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.

As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.

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