That’s What SHE Said: Richard Sax Doesn’t Mess Around
The rumors, events, people, and stories keeping the Mesa interesting
Visionary in the making learns from the man himself. Richard Sax shares his plans for Brown Field Airport, a project that will give our region a huge economic boost. | Photo by Amanda Caniglia
I don’t know why people just come up and whisper little “miracles” in my ear but hey… I get the privilege of passing them on to you. Wasn’t jokin’ when I told you last week TSRI is kickin’ some major scientific ass! Get ready for some groundbreaking news. What was just a rumor a day ago is now legit. TSRI Scientists have found a way to make leukemia cells kill each other. Not only is this huge in terms of a valuable therapeutic strategy, but these peeps have discovered that longer exposures to the antibodies and certain other “lab-dish conditions” has transformed the cells into sort of natural killer cells. Natural killers a good thing? Yes! This is huge people. Check it: 1. This means little to no modification of the cells 2. Reduced side effects, and the hope that fratricidal therapies would be way more tolerable than the current cancer treatments such as chemo 3. Could entirely wipe out the cancer altogether. Raise your hand if you think it’s awesome being surrounded by such world-class brainiacs like Dr. Richard A. Lerner and his team at TSRI. Can I get an “Amen?”
Was any one else holding on for dear life to that random person next to them on their first flight into Lindbergh airport? For years we have been trying to find a solution to our rinky dinky single runway squeezed between coast highway and the bay. In an unforgettable panel, influential former CEO Peter Farrell argued that our lack of international flights due to the single runway is a major deterrent in attracting outside foreign investment and larger companies to plant their headquarters here in San Diego. While this problem remains an enigma, two local airports have been designated as “reliever” airports. The first is Palomar in North County, the second Brown Field down in Otay Mesa. And one Mr. Sax just happens to have the recipe for success for both.
So the story began with a single jet ride compliments of Agile Jet from Palomar up to Santa Monica for drinks (and training, scouts honor). Just a few weeks later, it was the serendipitous meet up with Premier Jet owners Richard and Bettie Sax while touring the White House on the SD Chamber trip in DC. And now back to Premier Jet with owner Richard Sax. Richard took time Monday morning from his busy schedule to share his business model that has proven a huge success at the Palomar Airport. He also shared his vision and plans for his latest development project, the Brown Field Airport.
Touring Premier Jet with my mom and six-year-old Leo in tow, Richard pointed out some key features that set his company apart from the rest. First, one has to notice when they walk up to the building that it is stunning. The floor to ceiling glass walls reflects the gorgeous sky and clouds on the outside while keeping the building bright and airy indoors.
Richard is a visionary who has changed the aviation industry. He realized that no one wanted to park their glamorous jet in a dilapidated hangar straight out of a 1950s movie set. More importantly, Sax realized that if he wanted to house these company and private jets in his hangars, he was going to have to bring the business owners to his building. Connecting the dots, Sax decided that he needed to make use of his buildings and redeveloped the property, creating a business environment equipped with offices, conference rooms, and other amenities. (Mom’s personal favorite, the spa. Leo’s holding out for a playground.)
It gets better. Sax has 60,000 square feet of Class A office space available at Premier Jet. The offices are pristine and come with the option to buy. Sax has “condominium-ized” his property. Businesses can own office space and their hangar. Pure genius. With this strategy, he’s able to snag those people and companies that own jets by a. attracting them with the option to own their property, b. providing office space next to their jet, and c. offering up a stunning building decorated with beautiful artwork hand picked by owners Richard and Bettie themselves.
For those of us who don’t yet own a jet, Sax has also figured out that small businesses and start-ups need space to launch and grow. A company can start out renting a small office, add a second or third and then eventually move into a bigger office space. He has created a model in which smaller companies can incubate and then grow within the building. All conference rooms are an additional amenity and shared space. It’s first come, first serve. Everyday I am asked about office space on the Mesa from a customer who is launching their small business. Sax has got the right formula in North County.
Jet setters who park their G6 at Premier Jet are well taken care of. Someone’s there to take your bags to your flight, fresh cookies are baked and waiting for you and your family in the lounge… But here’s what I really like about Sax. He also takes care of the pilots. Usually overlooked at your average airport, there is a huge bathroom with a shower. There is also a private lounge with massage chairs and rooms for them to take a nap when needed. Another sign this man takes care of his employees, tenants and guests… he knew his custodian by name.
What I am really supposed to be writing about is Sax’s redevelopment of the Brown Field Airport in Otay Mesa. Beating out 7 others to win the RFP, Sax sunk one million dollars into the plans. One million dollars for plans! Someone asked why in the world he spent that much. Sax’s reply, “Why pay half a million and come in second?” True dat. When Sax redevelops a property, he goes big. Get this. Homeboy and his partner, real estate tycoon and philanthropist Sam Belzberg from Vancouver, who recently stepped into the project, have spent an additional 18 million dollars on entitlements.
The project will break ground in the summer of 2016 and the plans are phenomenal. Four story office spaces with all glass walls overlooking two runways, the larger runway spanning 8,000 feet. Hangars will no longer have roll up doors but all glass walls that open like a garage, maintaining the beauty of the four story glass structures. The new airport will boast a hotel, retail space and restaurants. There will be an industrial park and even 65 acres of solar panels. This clean and renewable energy will go into the SDG&E grid and is enough to run 2,000 homes. Mr. Sax doesn’t mess around.
This project will create 4,000 permanent jobs and 8,000 temporary construction jobs. Sax is bringing true economic development to our region. It’s expected 25% of his office space will be occupied by businesses from across the border. In fact, there is such demand for the industrial park that those plans have now been bumped up to first phase construction. Sax has 20 years to complete the project but is confident he will complete it in 10. I admire his ambition. It was a very worthwhile trip to learn more about this project that will clearly be an economic driver in South County. It was also a fantastic opportunity for my son to witness another great example of a local entrepreneur who believes deeply in their vision. Let’s see if Leo let’s up on his vision and gets his proposed children’s playground in the plans.
Upcoming Events (I’ll be at the fun table…)
Thomas Piketty: Capital in the Twenty-First Century The brilliant UCSD Helen Edison Lecture Series is back! This time they bring us economist Thomas Picketty who will discuss his bestseller Capital in the Twenty-First Century. Income equality… can we solve this please? Peter Gourevitch, founding Dean of UC San Diego’s School of Global Policy and Strategy will MC. Oct 22, 7 p.m., Mandeville Auditorium
Up There: A Discussion on the Latest in Cloud Innovation and Services Got a burning question or two about data storage? Seems a hot topic these days for universities, hospitals and even scientists. Come learn the latest architecture behind the cloud. Top founders of Unitas Global and top execs from Alert Logic are flying in to answer your questions. These companies play in the big leagues with clients like Microsoft, Cisco, Openstack, Citrix, Equinix, Dell, TMobile, Fandango… Oct 23, 3-5 p.m., Sanford Consortium
Bruce Gorder UCSD 5K walk for Melanoma Family and friends will come together for this year’s 22nd annual Bruce Gorder UCSD 5K walk for Melanoma. To date this walk has raised more than $1.3 million towards melanoma research at the UC San Diego Moores Cancer Center. It is also a true testament to how our community can unite to create awareness and promote research. Oct 24, 8-11 a.m., UC San Diego Moores Cancer Center
Building a Multi-Billion Dollar Company in San Diego SDVG’s event description reads, “Unicorns on paper are nice. But billion dollar exits from San Diego are real.” Hilarious! This event will feature the wisdom and insight of Faheem Hasnain. Hansmaim is current President, CEO and director of Receptos, Inc. Past positions also included President, CEO and Director of PDL BioPharma. He is also chairman of the board of Ambit BioSciences and many other scientific names I can’t pronounce. Bottom line… dude knows his stuff, so if you are looking to build a multi-billion, not million-dollar company, he’s your man. Oct 28, 5-8:30 p.m., San Diego Venture Group
Always,
Amanda
That’s What SHE Said: Richard Sax Doesn’t Mess Around
Visionary in the making learns from the man himself. Richard Sax shares his plans for Brown Field Airport, a project that will give our region a huge economic boost. | Photo by Amanda Caniglia
Archive
OCTOBER 23, 2023
The Problem With Bright Red Tuna
Many Americans still think bright red tuna means it's fresher (it's not)
You know the tuna I’m talking about. It’s easy to mistake for a cube of watermelon. It’s the color of a Lyft logo. Appears to be glowing a vibrant, tantalizing purity. Tuna that bright red or pink means it’s… what, extremely fresh? Bursting with nutrients?
I thought this was widely known, but a chef recently told me very few of his staff members were aware of this, and almost none of his customers. So, especially with the recent proliferation of poke joints, I thought I’d be helpful with this PSA of sorts.
Bright red or pink tuna means it has been gassed. In its natural state, fresh tuna is dark red, almost maroon, sometimes even chocolatey-looking.
But here’s why I personally tend to back away when I see bright red or pink tuna:
1. IT’S MUCH HARDER TO TELL IF IT’S FRESH OR NOT.
It can be left out for days and it will not turn brown. In one study, the University of Florida found that carbon monoxided tuna kept its bright red color for 11 days in the fridge. “The carbon monoxide actually hides the quality of a fish,” says Tommy Gomes, fifth-generation San Diego fisherman, host of The Fishmonger on Outdoor Channel, and owner of seafood shop Tunaville in Point Loma. “It’ll make a poor-quality fish pretty like a rose. I’ve seen them take an old piece of brown tuna [and] put the gas on it, and it comes out looking like cherry lemonade.” The gas also masks the smell of old tuna (which is one way you can tell if tuna’s getting past its eat-by stage). “Since there’s no smell, it falsifies the freshness,” Gomes explains.
2. I TRUST GOVERNMENT HEALTH ORGANIZATIONS, BUT ALSO RECOGNIZE THEY’RE NOT PERFECT.
The 1992 USDA food pyramid suggested carbs should be the bulk of our diet (they corrected that in 2005 and 2011). The government approved the fat substitute Olestra, which gave people all sorts of tummy issues. Margarine and other trans fats were also approved, then banned in May 2019. There are some smart humans in the government, but even geniuses make mistakes. So I tend to go with my gut: tuna in its natural state, or tuna treated with carbon monoxide? Easy choice.
So why gas tuna at all? Because of us. Consumers don’t like brownish fish. Tuna oxidizes quickly. It’s difficult for tuna fishermen and women to get it to market quick enough before it turns that brownish or chocolatey color. Customers erroneously think all brownish-looking fish is old or bad and will pay more for “fresher-looking” fish. So in the 1990s, the FDA allowed companies to gas the tuna and keep it artificially bright red for long stretches at a time.
“There’s nothing wrong with a hot chocolate–looking tuna loin,” says Gomes. “But, here in America, we want [it] seared on the outside, rosy pink on the inside.”
What fresh tuna should look like
Gassed tuna is also often imported and less inexpensive than fresh, un-gassed tuna, says Gomes. “So, to be fair and honest,” Gomes acknowledges, “for families on a budget, gassed tuna is one of the best alternatives out there for frozen seafood.”
In theNew York Times article cited above, a sushi restaurant owner reported his sales of tuna tripled when he started using gassed tuna. So that’s obviously good for the small business owner, as well as grocery stores. Food waste is a massive epidemic—the US throws out about half of edible seafood. If gassed tuna gets Americans to eat perfectly edible tuna they otherwise might throw out, that’s a step in a good direction.
But it’d be better if we as consumers knew that fresh, non-gassed tuna is supposed to be dark red or maroon—not bright red or watermelon pink, like a majority of the tuna I’ve seen at local poke shops. Ideally, we would look at a piece of bright red/pink tuna and think “Oh, hey there, carbon monoxide.”
The most important things about buying tuna is to trust the source (whether grocery store, fishmonger, or sushi joint). It also should be shiny and somewhat translucent, and not have slime or an off-smell.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.
Courtesy of Vi at La Jolla Village
The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”
Courtesy of Vi at La Jolla Village
One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.
Courtesy of Vi at La Jolla Village
At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!
