Get ready to geek out—San Diego Comic-Con 2025 returns to the San Diego Convention Center from Thursday, July 24, through Sunday, July 27. This massive pop-culture celebration draws fans from around the world for panels, celebrity appearances, exclusive merch, cosplay, and major announcements from the biggest names in comics, TV, movies, anime, and gaming.
Founded in the far-far-away year of 1970 under the moniker San Diego’s Golden State Comic-Con, the convention has exploded in popularity. Highlights over the years include an under-the-radar Star Wars preview in 1976, the event’s relocation to the San Diego Convention Center in 1991, Avengers announcement in 2010, and memorable cameos—like Breaking Bad‘s Bryan Cranston going incognito in a Walter White mask.
Each year, Comic-Con puts the international spotlight on San Diego, drawing more than 135,000 visitors. This year, the fun returns with a full slate of panels, events, and passionate fandoms. While major studios like Marvel, DC, and Legendary won’t be attending, there will still be plenty of big names from across the multiverse making appearances.
Whether you’re camping out for Hall H, debuting a fresh cosplay costume, or just enjoying the people-watching downtown, our Comic-Con 2025 guide will ensure you make it to all your favorite events.
Comic-Con 2025 takes place Thursday, July 24 through Sunday, July 27 at the San Diego Convention Center. Preview Night is Wednesday, July 23 and is only open to 2025 badge holders.
Comic-Con 2025 Hours
Wednesday: 6–9 p.m.
Thursday: 9:30 a.m.–7 p.m.
Friday: 9:30 a.m.–7 p.m.
Saturday: 9:30 a.m.–7 p.m.
Sunday: 9:30 a.m.–5 p.m
Where Do I Pick Up My Comic-Con Badge?
If you registered in advance, Comic-Con badges will be shipped 3–4 weeks before the event. If yours doesn’t arrive, you can pick it up at the Sails Pavilion inside the convention center starting July 22. Bring a valid photo ID and your badge confirmation email.
Can I Still Get Tickets to San Diego Comic-Con 2025?
Badges for Comic-Con 2025 are sold out. To increase your chances next year, register for Comic-Con 2026 on the official website. Open registration begins in November. Mark your calendar and hit that refresh button like you’re the Flash.
How to Get to San Diego Comic-Con?
If you have wings or a cape, getting there is a breeze. If not, transportation might be your kryptonite. Parking downtown is limited, and ride-sharing is strongly recommended. Starting Wednesday, July 23, a complimentary Comic-Con shuttle will run every 15–30 minutes with stops in Mission Valley, downtown, and hotel zones near the airport on Shelter and Harbor Islands.
There are plenty of food and drink vendors inside the convention center. Badge holders can also access the Comic-Con Hospitality Suite at the Marriott Marquis, open 2 p.m.–midnight, Thursday through Saturday. It offers free snacks and an air-conditioned break from the crowds.
What Are the Biggest Events Happening Outside of Comic-Con?
If you missed out on a 2025 badge, there is plenty of fun outside of the convention halls.
This year Paramount+ returns with The Lodge, an immersive activation inviting fans to nerd out with exclusive content in the Gaslamp Quarter. Anime enthusiasts can dive into the Crunchyroll Anime Fan Fest at The Rady Shell, featuring guest panels, limited-edition merch, and interactive installations. Don’t miss the Malibu Barbie Café, transforming Bayside Kitchen & Bar into a sun-soaked, retro-glam pop-up from July 11 through Comic-Con weekend.
The iconic Voodoo Ranger Pirate Ship is also back for its fourth year on San Diego Harbor, serving up tropical drinks, pirate-themed games, and swag. BBC Studios is bringing the Doctor Who Whoniverse to life with an off-site UNIT Black Archive installation at the Harbor Club. Video game nostalgia returns with the PAC-MAN Café, opening July 12 at 323 Seventh Avenue for themed bites and pixel-perfect décor. And for superhero fans, Batman (1989) In Concert hits Gallagher Square on Saturday, July 26.
Want weekly updates leading up to the event? Listen to the SD Con Cast from the Unofficial Comic-Con Blog.
Devise Your Master Plan
The San Diego Convention Center spans 2.6 million square feet. That’s a lot of carpet to cover—especially in chainmail, platform boots, or 10 pounds of prosthetics.
Use the Comic-Con app’s scheduling feature to prioritize your top panels and exhibits. Fill in gaps with backup options and keep a shopping list handy so you don’t accidentally walk out with a $400 statue of Baby Yoda (unless that’s the plan).
Photo Credit: Cole Novak
Secure Your Loot
Freebies and exclusives vanish faster than Thanos snaps. Hit your must-visit booths early, and circle back at day’s end when vendors might slash prices—plus, you won’t have to lug your oversized plushies all day.
Shield Your Soles
Whether you’re Spider-Man or Wonder Woman, the real hero is wearing comfortable, closed-toe shoes. Your feet will thank you after hours of walking, standing, and accidentally getting stomped on in the exhibit hall.
Pack a small bag with water, snacks, Band-Aids, a phone charger, and other supplies you’ll need to replenish yourself throughout the weekend.
Suit Up
Cosplay is half the fun—until San Diego’s July sunshine melts your makeup or your helmet turns into a personal sauna.
Test your costume outdoors before the con. Bring safety pins, duct tape, blotting paper, and extra makeup for repairs on the fly. Bonus tip: check online for cosplay repair stations and meetups to show off your fit and score photos.
Courtesy of Comic-Con
No Pass, No Problem
The Gaslamp Quarter transforms into a comic wonderland overnight with exhibits and pop-up events, immersive experiences, and off-site parties.
Whether it’s the heat, the smells, or the non-stop walking, it’s important to take breaks and stay hydrated to avoid burnout. Swing by the Marriott’s Hospitality Suite (for badge holders only) or Seaport Village, just north of the convention center, for a snack, shade, and a refreshing coastal breeze.
Take the Trolley In
Unless you’re driving a Batmobile with reserved parking, avoid downtown traffic. Ride the trolley or hop on the free Comic-Con shuttle from Mission Valley, the airport hotels, or other locations.
The Magic of Comic-Con
Plans are great. So is throwing them out the window. Some of the best Comic-Con memories come from spontaneous discoveries—a surprise panel, a new favorite artist, or an unforgettable conversation in line.
Cole Novak is an award-winning writer with a passion for highlighting local figures, small businesses, and nonprofits. Born and raised in San Diego, Cole is passionate about photography, surfing, art, the local food scene, and the great outdoors.
At Del Mar Wine & Food Festival’s Grand Tasting, everyone has their own goals for the day. One friend wants oysters and Champagne. Another heard there’s line dancing. Someone disappeared into Taco Alley. The food person is making a beeline for every chef demo, the golf friend has found the simulator, and someone else is already settled into a beach chair with a mezcal cocktail and has announced they’re “never leaving.”
Consider yourself zoned in.
This year, the Grand Tasting turns the Del Mar Polo Fields into a full-blown foodie wonderland, with chef showdowns, wellness escapes, art installations, lawn games, music, and plenty of magazine-worthy plates. But the zones are where everyone gets to play their own way. You might sip your way through the SLO Zone, accidentally spend the afternoon behind the DJ booth in Plant Paradise, or live out your best beach day in The Beach Zone.
With 100-plus chefs and restaurants, 150-plus wineries, breweries, distilleries, and drink makers, plus a whole lot more happening in between, there’s no shortage of ways to spend the weekend. And with the Grand Tasting taking place October 3 and 4, there’s actually time to explore.
Because the problem with bringing your favorite people to an adult playground is that everyone wants to play differently. Luckily, you get two days to figure it out. Here’s where to start:
Courtesy of Del Mar Wine & Food Festival
The Beef Experience
The Beef Experience, presented by Brandt Beef – One World Beef, is for the people who believe a food festival is a perfectly reasonable excuse to build an entire afternoon around meat. Brandt Beef brings its signature fare to the Polo Fields alongside a seriously stacked lineup of local favorites, from Tanner’s Prime Burgers and Ranch 45 to Jimmy’s Famous American Tavern, Order Fire Barbecue, Flying Pig Pub & Kitchen, The Pit BBQ, Aloha Rib Shack, and more.
And then there’s the tent you might almost miss.
Tucked into Brandt Beef Alley, Bebemos Tequila has set up what looks, from the outside, like a fairly unassuming tent. Walk inside, though, and you’ll find a full little speakeasy lounge, complete with a bar and one very dramatic tequila trick. The team lights the shots right in front of you before pouring them straight into guests’ mouths. Candlelight, fire, tequila, barbecue. Suddenly, your casual afternoon tasting has taken a turn.
Grab a plate of Brandt Beef tallow fries, chase it with a pour from Bebemos Tequila or Tap Truck San Diego, and maybe browse Nortte Hats while you recover. The rules are simple: follow the smoke, trust the grill, and maybe don’t make dinner plans afterward.
The Beach Zone
For the friend who thinks every good afternoon should involve a little sunshine, a cold drink, and nowhere to be, there’s The Beach Zone. Presented by Reef Lifestyle, this laid-back corner brings the San Diego summer fantasy to the Polo Fields, complete with coastal bites, beach-inspired brands, and plenty of reasons to stay awhile.
Grab bites from Duke’s La Jolla, Jake’s Del Mar, Lofty Coffee Co., Dang Brother Pizza Co., and Coral Del Mar, then cool off with Summer Club, Volley, Surfside Iced Tea and Lemonade + Vodka, Tito’s Handmade Vodka, Mezo Mezoritas, Roseade Wine Spritzer, Pinkys, and more. Hemlock Hat Co., Coola, Sambazon, Playavole, Shibumi Shade, Spritz del Conte, and Out of the Woods add a little retail therapy to the mix, because the Grand Tasting obviously needs shopping, too.
And yes, there’s a photo op. Find the teal VW bus from A Timeless Day, gather your favorite people, and pretend you’ve spent the afternoon cruising the California coast instead of wandering around a wine and food festival.
It’s an area filled with surf-inspired games, your next favorite beach accessory, and a drink in hand. Basically, San Diego summer, condensed into one very convenient patch of grass.
Courtesy of Del Mar Wine & Food Festival
Pride Zone
Neon boas, glitter-filled drinks, and enough food to make choosing a single dinner impossible. The Pride Zone presented by San Diego Pride is bringing the energy, gathering some of San Diego’s favorite restaurants, bars, breweries, and sweet spots in one very colorful corner of the Polo Fields. Expect bites and beverages from Cary Q Wines, Gossip Grill, Rootdown & Es Okay, T’Maro Brands, and more.
Plant Paradise
Plant Paradise is your green oasis, but don’t expect it to be particularly peaceful. DJ Tenax returns with house, techno, UKG, and the kind of set that can turn a quick stop into an hour on the open-air dance floor. As Green Air Botanicals sets the mood, grab a cocktail from Mission Craft Cocktails, Makku, or San Hagen Tequila, and a bite from the sprawling lineup of plant-based bites and snacks from some of San Diego’s vegan favorites.
Kindred, Nourish Eats, The Plot, Maya’s Cookies and more. There’s also a full lineup of brands to snack your way through, including Aficio 22, Bücha Hard Kombucha, Nichols Farms, Nuts For Cheese.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
San Diego is full of people who deserve a few thousand words on what they make, who they bring together, and how their work changes the city around them. The artists, makers, advocates, and behind-the-scenes talent below are a small part of that larger ecosystem.
To help us narrow our list, we looked for names that kept coming up, work that reflects the diversity of our region, and people building something bigger than themselves.
Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.
Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Gail Czyszczon is owner/copywriter at Z3 Writing and best-selling author of a children’s book series. As a strategic communications professional and editorialist, she's passionate about discovering untold stories and themes that ignite fresh conversation and true change in communities.
Imagine being the song continuously getting skipped on the playlist. Not because no one wants to hear you, but because you never quite fit the moment. For years, San Diego has been that song on the touring circuit. Artists who have outgrown intimate clubs but aren’t yet filling arenas and stadiums have often passed us by, heading north to venues better suited to the size of their show. San Diego wasn’t missing the audience, it was missing the room.
That’s all about to change.
On August 17, Live Nation Entertainment announced plans to transform the historic Wonder Bread Building, which it purchased in June for $16.8 million, into a 4,000-capacity indoor venue slated to open in fall 2028. The new space will host music acts as well as private, corporate, and community events.
Currently, San Diego’s concert landscape jumps quickly from intimate clubs like the Casbah, Winston’s, and Belly Up to larger theaters, amphitheaters, arenas, and stadiums. What’s largely missing—particularly downtown—is a modern indoor room built specifically for roughly 4,000 concertgoers. This leaves a gap in mid-size venues for touring acts that land stages like the Hollywood Palladium or Boston’s MGM Music Hall at Fenway.
“We are filling a void in the market,” says John Schalk, Live Nation’s Vice President, San Diego Market. “There are other venues in town, but this […] building is just something that doesn’t currently exist.” Although SDSU’s Cal Coast Credit Union Amphitheater serves the 4,000-capacity range, its outdoor, fixed-seating arrangement isn’t as versatile as the proposed Live Nation project.
Located at 171 14th Street, just a six-minute walk from Petco Park, the building carries a century of history. Architect Eugene Hoffman designed it in 1924, a year after completing the Barcelona Apartment Hotel in Bankers Hill. The landmark brick building served as a bakery and warehouse for the Southern California Baking Company before Continental Baking Company, producers of Wonder Bread, took over in the 1950s and operated there through 1988 continued at the site until 2007.
In the early 2000s, Bob and Gay Sinclair, the couple behind a portfolio of East Village properties, purchased the building. After Bob—the founder of Pannikin Coffee & Tea—died in 2011, Gay sold much of their real estate portfolio but held onto the Wonder Bread Building. Mission Brewing eventually took over the space, where it operated for more than a decade before announcing its 2026 departure.
Now, the building is preparing for another reinvention. Live Nation plans to preserve the historic bakery’s four exterior walls, red brick façade, grain silo, barrel-vaulted trusses, and skylights as part of its next chapter.
Live Nation isn’t looking to erase its history but to celebrate it, allowing the building’s past to give the new venue some soul. “It’s really important for us that we maintain the integrity and the history of that building,” Schalk says. “There will be new construction and design elements as we go through the process to create the concert venue, but we’re working really hard to preserve it.”
Blueprint Studio, Live Nation’s in-house design and development group, and Gensler, the architecture firm behind San Diego International Airport Terminal 1 and Snapdragon Stadium, will be heading the project. The plan is to design the ground-floor space as an open, general-admission area with a premium level above with 600-plus fixed seats, in addition to box and suite sections. There will also be an additional structure built on top of the historical portion of the building (the four original walls that house the lobby) called the Vinyl Room—a Japanese-inspired hi-fi listening VIP lounge serving elevated food options.
One of the most reassuring aspects of the project is the focus on the concertgoer’s experience—specifically the “pet peeves” we all know too well: long bathroom lines, cramped exits, obstructed views. According to Schalk, one of the best things about building upon the existing structure is having the ability to consider potential obstacles and tackle them before construction begins. “I’d say we are ‘purpose building’ the entirety of the project for a music venue,” says Gensler lead project architect Garrett van Leeuwen. “As part of our design process, we do an in-depth sightline analysis to make sure that sightlines are optimized from every point and seat within the venue.”
Circulation design is also being implemented to ease traffic flow, alongside acoustic optimization and a transformative outdoor beautification effort. According to van Leeuwen, this “public realm space” will grow the existing 14-foot sidewalk to a 32-foot sidewalk complete with plazas and landscaping.
“This venue is for the fans. For the music lovers,” Schalk explains. The vision is intimate: “I want a fan to walk up to that building, see that red brick facade, grab their ticket from the box office, go into the lobby and see some of the history that will present itself… and feel like you entered a home.” Schalk also expressed a “keen interest in making sure that we work with the local artists, the local bands, the local musicians in town.” It’s a project that recognizes San Diego as a growing market that is hungry and ready to see a vibrant arts and culture community thrive.
According to an analysis by Oxford Economics analysis shared by Live Nation, the venue is projected to deliver a significant boost to the local economy, generating approximately $97 million in annual economic impact and supporting 660 jobs. This also includes welcoming 316,000 fans each year—with 126,000 traveling from outside the San Diego metro area—and driving $53 million in local spending at nearby restaurants, hotels, and retail establishments.
Considering its proximity to other major event spaces and overall busy urban areas, traffic and parking may be a concern, especially on nights of overlapping events. But in those cases, Schalk said they would work together on communication efforts; parking availability; and staggering start, end, and loading times; as well as providing easy access to designated rideshare areas. With transit stations nearby (the closest one being a 4-minute walk at 12th & Imperial), public transportation is another great option for enjoying your night out.
There are still two years of design, construction, and plenty of logistics between now and opening night. But the bigger promise of the Wonder Bread Building is simple: San Diego finally gets a venue built for the artists who have historically passed it by. After years of getting skipped on the touring playlist, the city may finally be getting its turn on repeat.
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.
Courtesy of Vi at La Jolla Village
The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”
Courtesy of Vi at La Jolla Village
One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.
Courtesy of Vi at La Jolla Village
At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
Arts District Liberty Station officially became one of the state’s designated cultural districts, joining a list reserved for places with thriving creative communities. Considering the campus is home to more than 100 galleries, artist studios, museums, and arts organizations—not to mention The Joan, the 42,000-square-foot performance center housing Cygnet Theatre—it was only a matter of time until the district got its flowers.
Best Deterrent of Public Vandalism
Vision Culture Foundation
If you can’t beat ’em, join ’em. The National City Public Works building has been a target of graffiti artists for years, only to be constantly painted over (and the cycle restarts). Now, it’s working with the local artists from Vision Culture Foundation to create intentional public murals. A win-win in our book.
One of the biggest questions this year is who will show up for San Diego arts and culture—so a Best Of nod goes to a nonprofit that’s been doing it for years. Founded by longtime arts advocate Susanna Peredo Swap, Vanguard Culture has staged events for creatives, told their stories, and just created an SD ARTS Pass—a single ticket that gets you access to 39 creative spots.
Photo credit: Carly Topazio
Best Way to Overcome Your Fear of Ghosts
The Rosin Box Project
Ballet’s already got a sort of otherworldly thing going for it, with people morphing into 90-degree angles and defying gravity with each pirouette. The Rosin Box Project feels like a raw, creative new force in the classic art form, though—especially with its annual Ghost Light Masquerade. It’s a dance of eerie spirits that makes you second-guess what’s real and what’s not.
Best Music Venue That Also Sells Hot Dogs
Gallagher Square
Once upon a time, Gallagher Square was just a grassy knoll behind the outfield wall at Petco Park. Now, it’s a concert venue, playground, play ball field, dog park, and unofficial home for those who prefer the vibe of baseball more than the actual game. Big-time performers are showing up: Ms. Lauryn Hill, Cypress Hill, and Peach Pit.
Best Local Canvas
Casa Casillas
Casa Casillas has filled a long-standing gap in Chula Vista’s art scene. Open since last August, the space gives local artists a dedicated venue to display their work and visitors a chance to explore the neighborhood’s vibrant art. Two rotating resident artists always keep the space moving, so it rarely looks the same twice.
Courtesy of Alley Cat Art Fest
Best Place to Say “I Think It’s About Capitalism”
Alley Cat Art Fest
El Cajon translates to “the box” in Spanish—a nod to the city’s surrounding hills—but Alley Cat Art Fest (previously called Artivál) doesn’t stay inside it. As the first arts festival in East County, it celebrates local galleries, sculpture, live music, and food trucks—the whole nine.
Best On-Two-Feet Art Tour
Barrio Art Crawl
Every second Saturday, Barrio Logan turns into a choose-your-own-adventure with the Barrio Art Crawl, a free self-guided art tour through galleries, museums, and murals, with street food and music filling in the gaps. Barrio is one of the city’s most thriving arts neighborhoods, and it’s worth getting a bit lost in.
Leave it to The Old Globe to give the local theater scene some Hollywood glamour. Katie Holmes led the premiere of Henrik Ibsen’s Hedda Gabler this past spring, turning the classic Norwegian play into one of the most buzzed-about theater productions of the year.
The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.
At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.
Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.
Rancho Santa Fe Restaurants, Bars, and Coffee Shops
The Pony Room
Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.
5921 Valencia Circle
Mille Fleurs
The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.
6009 Paseo Delicias
Nick & G’s Restaurant
Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.
6106 Paseo Delicias
Lilian’s
Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.
5951 Linea Del Cielo
Thyme in the Ranch
Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.
16905 Avenida De Acacias
Paseo RSF
Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.
6024 Paseo Delicias, Suite C
Rancho Roasters
Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.
16950 Via De Santa Fe
Goli Pizza
Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.
18021 Calle Ambiente, Suite 403
Cocina del Rancho
Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego
The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!
Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.
Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.
The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:
Outstanding Development Emerging Leader – Taylor Thompson Self-Nominated
Outstanding Development Professional – Sharyn Goodson Nominated by: AJ Steinberg & Jeanne Schmelzer
Outstanding Organization for IDEA – Accessity Self-Nominated
Outstanding Philanthropic Institution – Life Science Cares San Diego Nominated by: Blair Search Partners
Outstanding Philanthropist – Dan & Phyllis Epstein Nominated by: CSU San Marcos & KPBS
Outstanding Student Volunteer – Camden Hall Nominated by: Curebound
National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!
Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.
