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Was it worth it, was it mind-blowing, was it good as god?
This is part two of a story about eating at one of the most famous restaurants in the world. Should you be interested in the whole chronicle, this is the link to the first part.
There is a very specific diet you should stick to in the hours leading up to a 12-course French meal—one that wipes your palate clean, throttles your appetite, and prepares your body for the caloric hailstorm to come. I’m sure there is. I don’t know. Claire and I ate McDonald’s and a Slim Jim.
It was my first Egg McMuffin in at least a decade, and her first ever McMuffin of any varietal. Having drastically underestimated our drive time to Napa, we were terrified of being late and losing the non-refundable $650 ($325 per person, paid in advance). We needed to barely exit the freeway, barely slow down near a window, and have a nice man throw barely food into our car. McDonald’s is the best at that.
This was dumb genius on our part, and I highly suggest starting your French Laundry Day from a heat-lamped food position. Comparison puts a couple exclamation points on greatness.
The rumor is true: the most famous restaurant in the U.S. is almost missable. Just an inconspicuous wood-and-stone structure with tiny windows, its front hidden in a lush burkha of ivy. Kind of feels like you stumbled on some nice-looking hedges and found a 12-course meal in there. Chef Thomas Keller has explained that people often pop into The French Laundry asking for directions to The French Laundry. They’re expecting some grand architectural gesture, men with nice veneers loitering around fire pits out front, dipping cigars in cognacs, picking their teeth with ortolan bones. Instead, they get an understated 100-plus year-old Napa structure that lived a life as a saloon and a brothel and a steam laundry business (thus the name) before Keller cooked it into a national landmark.
Opened in 1994, The French Laundry this year marks its 25th anniversary. They gave themselves a $10 million birthday gift—a remodel that added the glassed-in terrarium of a kitchen (designed to mimic the central pyramid at the Louvre), a wine cellar (including over 400 half-bottles, a good way to try expensive wines without committing to a whole 750mL), and a new private dining room that glows like orange sherbert after dark. So TFL is no longer just a humble structure on a quaint street (few things in Napa have been quaint since the Paris Judgment in 1976, when area wines beat the famous French ones in a blind taste test and us thirsty herds descended). But from the front, it still refuses to show off, looks like a wealthy older woman’s probably inside making tea and watching soaps with her cats.
Once we’re inside, the hostess acts like she’s been expecting us for weeks, like maybe we all summered together years back and it went well. She knows our names, the nature of our special occasion, probably that my grandmother died in 1993. I imagine her job requirements include Googling the proper pronunciation of international surnames (I’ll overhear conversations in at least three languages tonight). No detail goes unobsessed at the Laundry.
If you arrive early, you can relax or stress out in the thin lounge, shadowy and twinkled with candlelight. They’ll offer you complimentary sparkling wine (though knowing the cost of the whole night, “complimentary” feels a little sarcastic). We don’t get the pleasure of this pre-game, since we arrive barely on time smelling of gas station snack meat. They patiently take Claire’s coat. Dress code is for men only (jacket required, no tennis shoes, no t-shirts), since our gender tends to need fashion encouragement. The captain unhurriedly, pleasantly ushers us to our seats for the one of the longest meals most humans will eat in their lifetime (we’re out in just over three hours, which seems fast).
The main dining room feels like it would pull a quarter from behind your ear or give you socks for Christmas—both grandfatherly and grandmotherly at the same time, a genderless antiquity. Bare white walls are scarcely adorned with flickering sconces, white tablecloths hold white candles. There is carpet. Restaurant carpet has been the mangy scorn of the industry for years, due to its tendency to adopt stray bits of food and never let them go, with all the accompanying smells and microbes. I assure you the Laundry’s carpet does not smell, has never smelled, is probably bacteria proof. It’s very nice carpet. But carpet also softens noise, so even with every table full (they are always full), the Laundry feels acoustically balanced, hushed but alive, like a recording studio between takes.
Basically, the Laundry dining room seems intentionally designed to NOT demand your attention. Instead, you focus on the food, the wine, and the faces in front of you. In the absence of conversation pieces, people piece together conversations.
The captain makes all the right moves (chair pulled, etcetera) and hands us our menus. On one side is the nine-course “Chef’s Tasting Menu,” with lobster and quail and calotte de bouffe (a ribeye-adjacent cut of beef). On the other, a nine-course “Tasting of Vegetables,” a vegetarian menu with produce pulled that day from their garden across the street. There is no a la carte ordering. The Laundry is tasting menu-only. You can sub for certain courses (maybe you don’t enjoy seafood or it makes you die, for instance). But you’re in for the whole marathon.
I’ve been lucky to eat at a handful of Michelin-starred restaurants, and if the night goes wrong, it’s almost always the servers who deflate the balloon. And it’s almost always because they’re stiff, rigor mortised. They’re so focused on the strict protocol of formal service that they forget about the lightness of hospitality. The self-seriousness drains them of personality, disables their humor, fills the room with compressed air. As your emotional support human for the night, the server makes or breaks.
And the Laundry’s front of the house staff, dressed in wrinkle- and lint-free dark blue suits, is profoundly, awesomely human. It’s the biggest surprise, and crucial to the restaurant’s success. There’s pressure eating inside a legend like this. It makes people nervous and weird in the same way being on a Jumbotron does. People either clam, up or they lose all composure and try to shotgun a bottle of Reisling. Laundry staff seems to know about nerves and humans, and constantly wink to break the tension.
Sure, they deliver our amuse bouche—a tiny ice cream cone of salmon mousse, delicate and intricately perfect, the fine result of small tools, like a bonsai tree of food—as if unveiling a rare book from the white-gloves part of the library, with just the right amount of reverential ta-dah. And when a woman at a table next to us is unable to read the menu, the Laundry immediately becomes Warby Parker, presenting her a stately wooden box full of reading glasses in all shapes and fashions. While eating our fourth course—a “choux farcie” with grilled cabbage, daikon radish, and a pretty mind-blowing preserved cabbage “bouillon,” with a hi-hat zing from fermentation and base note of umami seasoning—a light breeze picks up over our table, and a freshly laundered pashmina is immediately wrapped around Claire’s shoulders.
But their hyper-professionalism and stalking of details isn’t intrusive, militaristic, or servile. Just easy breezy. I imagine pre-service huddles where the captain says, “And remember, it’s food, not Jesus, loosen up.” The soundtrack helps. I’d expected Chopin or Wagner, a Spotify playlist with a photo of an ascot. But it’s mostly old rock ‘n’ roll and soul, and at one point we think we heard Sam Smith.
A majority of the diners in the Laundry do appear to be wildly affluent, their money making more money while they dig into a butter cocoa-laminated brioche with Diane St. Clar’s Animal Farm Butter. Rich people look just like you and I, just a little more preserved, their suit coats form-fitting, their jewelry big enough to help ships find harbor in heavy fog. But looking around I see a few I assume are like us, who did a little financial yoga to justify this meal. I bond with them, unbeknownst to them.
I could run through all 24 dishes in lurid detail, but that seems a sure way to make you want to cut their eyes out or quit food altogether. At the risk of sounding too effusive, let me just say that every dish is an arty little diorama that’s part cookery, part science and engineering, and part story. Precious as it may sound, it’s art.
Egg custard at The French Laundry
The French Laundry’s truffle-infused egg custard
For instance, the truffle-infused egg custard. A polished silver egg holder holds aloft a white egg shell, just enough of the top removed (in a perfectly straight line, as if they used a diamond-cutter) so you can get at its contents. Inside is a custard, like molten silk (its ultra-refined texture is precisely why so many people compare great food to great sex), and a veal ragout as deeply rich as a stew. Rising from the egg like a paper-thin oar is a single potato chip. In the middle of the chip is one perfectly straight chive, fossilized in place for a bolt of bright, sharp flavor to cut through the fat. It’s everything food can be—a visual narrative (one humble breakfast egg filled with Michelin-star custard, a riff on rags to riches), sweet and soft from the cream, salty and crisp from the chip. The amount of work and precision that goes into this tiny morsel (surgically cutting the shell, right-angling that chive, pressing it into the chip so that it’s spine-straight) is more than average kitchens spend on entire meals.
And this concert of minutiae goes on for 12 courses. I’ll spare you the plate-by-plate, but I want to highlight a few thoughts:
1. Order the “Menu of Vegetables.” The Laundry let us order each menu, and we shared. We actually preferred the vegetarian to the omnivore “Chef’s Tasting Menu” (though both are, again, about as good as food gets). That says a lot about the kitchen, and where we’re at with American food. Plant-based cuisine is no longer a loathed outsider concept, begrudgingly cooked for those with inconvenient ethics. Based on this experience, I’d love to see a Keller/Breeden plant-based restaurant. For instance, on course eight—the climax of the menus’ savory portions—the best dish was the slow-roasted hen-of-the-woods mushroom in a bordelaise sauce, with cloudlike potato puree (using La Ratte potatoes, which have an almost hazelnut richness), Nantes carrots and glazed onions. Mushrooms are the ribeye of the forest, but I’ve never had one this moanfully good. Maybe it’s because they put so much work into transforming the vegetables. With meat, chefs are often told to leave it alone, because the best way to mess up a steak is to mess with it. Or because the fruits and vegetables are grown across the street in highly fertile soil, picked hours before the meal. The menu rotates constantly. But at least this night, if I could go back and only order one, I would choose the vegetarian.
2. Skip the truffle if money matters. I texted a chef friend to ask for pointers on doing French Laundry right. He gave great tactical advice for a wealthier version of me. But he also said, “get the truffle, because if one place is going to be the absolute best representation of that food, this is the place.” So I did. They presented a lovely, stinking box of massive, fresh white truffles, probably worth $10,000. They shaved a snow flurry of them onto my mac ‘n’ cheese, and it was absolutely delicious, that intoxicating forest cologne carried by the decadent fat of the Parmesan “mousseline.” But it was $175 extra charge for that one dish. I love truffles, but that seems a bit excessive and is a fairly large no-thanks from me.
3. Dear god that Oysters & Pearls. It’s the dish that made Keller famous—buttery poached Island Creek Oysters swimming in a “sabayon” of pearl tapioca with a small rubble pile of Regiis Ova Caviar. It’s almost like they discovered an entirely new texture—smoother than smooth, silkier than silk, creamier than cream—that drastically improves your existence. And the brine from the caviar cuts it perfectly.
4. Only one dish out of 24 missed the mark. And it was another Keller classic—the butter-poached Nova Scotia lobster. The petite lobster tail by itself, poached in butter and shelled and curled on plate, is perfect. But lobster (and butter, for that matter) are already sweet. Pairing it with the saffron-vanilla emulsion took it into the realm of a dessert, the very taste of insulin.
5. You get a wooden laundry pin to take home. That famous wooden laundry pin, embossed with the restaurant’s name, is a talisman of food culture. A sacred tchotchkie. It is to food people what the ring was to the troll in Lord of the Rings. You get to take it home, do laundry with it, use it as a cigarette holder, frame it, talk to it, pray to it, lose it in a drawer.
Troy with Chef de Cuisine David Breeden
Compare this with our tasting last year at Momofuku Ko, where David Chang’s awesomely unbending avant gardeness led to a few clunker dishes that were better ideas than they were food. Keller’s and chef de cuisine David Breeden’s dishes are just textbook delicious French-ish cuisine, with storytelling and art and food magic and seriousness and good old-fashioned fun (earlier this year, after New York Times critic Pete Wells said a mushroom soup at Keller’s other restaurant, Per Se, tasted like bong water; the chef cheekily served soup at French Laundry in weed bongs).
Based on my current financial station, I’m not sure I can ever justify paying this much for a meal again. Alinea and Blue Hill at Stone Barns may have to wait for another life. My life is a balance of daily financial diligence and strategic, periodic ah-screw-it spending. But even after all these years, even after people claiming Keller had lost a step, been distracted by his extrapolating empire, possibly grew a little weary—French Laundry was the best meal I’ve ever had, the rare thing that lives up to insane expectations and hype on all fronts, from front door to petit four.
Now I’m gonna go home and cook beans for a couple months, resuscitate my bank account, get back to being a real person.
I queried my social media friends for questions they may have about The French Laundry experience. Here I try to answer them to the best of my ability:
No one can really answer this for anyone else. Worth is personal, based on what you dig in life, what you’re passionate about, and how much money you have. For me, as a professional food writer, it was worth it (except the truffles). Thomas Keller is my Banksy and someone else’s Beyoncé, and I’m willing to pay an amount that may seem absurd to others in order to get front-row access to his and Breeden’s art. And do I think Keller and Breeden and a legacy of talented cooks, chefs, designers, servers, sommeliers, bakers, etcetera bring enough value to the meal? Absolutely. They are among the best in the world at creating the very best hospitality experience, the ultimate night out with food and drink, the dinner to experience before dying. They have slogged and tinkered and mastered their craft, and earned every dollar of that bill. But, like I said, I may have personally reached my maximum of meals in this price range. I have a daughter, and she seems smart enough for college one day.
It’s hard enough to maintain this level of talent under one roof. The restaurant business is tough and transient. While I’d love to see a three-course version that’s equal to the mothership, it seems impractical. To get the talent all-in, they have to create an all-in experience.
Claire and I meeting chef Breeden and getting a brief tour of his new kitchen. The curtain parting in Oz. And when the woman at the table next to us received her new earrings from her beau, and asked if he could return them.
Excellent and never-ending. There were macaroons and cakes and truffles and sugar cookies and their famous “Coffee & Donuts” (cappuccino semifreddo with cinnamon-sugar donut holes). To be honest, the only lackluster thing was the donuts. The donut arts have evolved, and these weren’t the best I’ve had.
I was probably the worst offender in the room. I was shocked. It wasn’t a food-selfie frenzy. Though our server was very supportive of the Instagram arts. “Relax, take your photos, don’t worry about writing down notes, we’ll send you home with a menu,” he said.
Very basic and clean, like almost everything French Laundry. Simplicity and starkness are their trademark style. The decor equivalent of a chef’s coat. Unremarkable, and not the point.
I always prefer a group. Half the fun of going here is dissecting the food, riffing on the story. That said, the staff was so chummy I doubt dining alone would feel lonely.
We set a total spend on wine for our server, and asked him to choose wines to fit that budget. That’s when a funny thing happened. When you’re already paying this much on a meal, your concept of money gets skewed. I gave him a budget of $300 for the night. I never spend $300 on wine for a meal, because I enjoy paying rent. Since they have such an impressive half-bottle program, it gave him flexibility to give us three different experiences: a 2014 Albert Grivault Meursault Clos du Murger” (a great white Burgundy), and a 2011 Araujo Estate Syrah Eisele Vineyard (a Napa Syrah with a touch of Viognier), and aged tawny Port for dessert.
No. I would’ve been surprised if he was. In restaurants, it’s the chef de cuisine who does the nightly cooking (and even then, not really—it’s the sous chefs and the line and station cooks—the chef de cuisine expedites and quality controls). I’ve heard Keller is at Laundry more than most of his restaurants. This is where it all started, his sacred place.
I’ve had epic, multi-course tastings where I felt gross afterward, almost embalmed with over-indulgence. But the Laundry has been portioning out these dishes for 25 years, and it seems they’ve calibrated it perfectly (as well as kept the heavy and light dishes in balance). I did not need to go get tacos, although I support tacos at all times.
The French Laundry Experience, Part II
Patine packs new and used cookbooks, hard-to-find ingredients, and fresh-baked goods into a one-car garage—and a much bigger storefront is coming soon
There are two types of people: those whose cookbooks remain clean and crisp, and those whose cookbooks are dog-eared, stained with flecks of oil and butter, and graffitied with handwritten notes scrawled on each page.
Courtney Geilenfeldt falls in the second group. Sure, it’s easy to go to TikTok or Instagram to figure out what to cook on any given day. “But there’s something about a physical, analog book, where you can see the photos and get pasta sauce splattered on it,” she says. “I just have always loved that.”
In the spirit of sharing that love, earlier this year Geilenfeldt opened Patine, a cookbook micro-shop and grocery with an itty-bitty selection of curated goods. And when I say micro-shop, I mean it literally—she runs it out of her one-car garage in University Heights that’s too small to even fit her car.
What she lacks in square footage, she makes up for with unique offerings. “If I know that there’s this very specific ingredient in a cookbook that I’ve had to hunt down, then I will try to have that in the shop to just make it a little bit easier,” explains Geilenfeldt. Patine’s shelves are lined with items like specialty beans, a handful of wines, and fresh baked goods like loaves of sourdough, but the main attraction is her collection of new and used cookbooks on cuisines ranging from the Caribbean to Japan.
Her garage shop is only a placeholder. Later this year, Patine will open as a brick-and-mortar on Fifth Avenue and Nutmeg Street in Bankers Hill, across from Heavenly Bodega. That space will be “much, much bigger,” she promises, with an expanded selection of books and goods, plus space for cooking classes, author events, book club meetings, and other events.
The educational-plus-retail approach is something she missed from her years in Seattle, where bookshops like Book Larder have been combining the two since 2011. Although Geilenfeldt is a San Diego native, the Pacific Northwest is where she really began to cut her teeth in the world of professional baking. From there, she bakery-bopped to Germany, where she learned the art of European-style baking and embraced the more methodical, slowed-down culture.
“‘Patine’ is the French word for patina,” she explains. Items only acquire patina, or a polished look of something well-used and cared for, over years. It’s not something you can fake or make new, and it was the idea that inspires her in both baking and business.
That’s not to say Geilenfeldt doesn’t create new things. Actually, quite the opposite—she’s launched a micro-bakery cottage food business, hosted a supper club series, worked as a recipe writer, food stylist, private chef, pop-up host, book club host, and pretty much every other food-related entrepreneurial route you can think of. And if everything falls into place, Patine’s future storefront will open in August or early fall, bringing people together for the love of food and each other.
Patine’s micro-store currently operates at 4673 Alabama Street in University Heights. Check Instagram for current hours of operation.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
After a childhood obsession with the Barefoot Contessa and years in Michelin-starred kitchens, Juan Lopez is bringing Poppy Bakeshop to Liberty Station
It wasn’t his mother who inspired Juan Lopez to start baking. Nor was it pandemic boredom. It was Ina Garten. Lopez remembers it clearly—he was in third grade, watching TV at home in San Diego when the Food Network’s Barefoot Contessa appeared on the screen. She was in Paris, France, making profiteroles, which are essentially French cream puffs. He’d never seen them before. “That stuck with me forever,” Lopez says.
Forever, or at least present day. It was enough inspiration for him to launch his own pop-up bakery this June: Poppy Bakeshop, which now appears every weekend from 7 a.m. to 12:30 p.m. (or sellout) at Moniker Coffee in Liberty Station.
But let’s not fast-forward how he went from a third-grader to burgeoning bakery entrepreneur. After falling under Garten’s spell—I mean, who among us hasn’t at one point or another—Lopez decided to try his hand at making cookies, which proved equal parts satisfying (making something from scratch) and frustrating (not actually knowing what on Earth he was doing). But that itch never went away through high school, when he decided to pursue culinary school. But before enrolling, prospective students had to complete a six-month internship in a professional kitchen.
So Lopez went to the first French restaurant he ever visited—Cafe Chloe in East Village, where chef Katie Grebow took him under her wing. School didn’t pan out, but his education was just beginning.
In the early 2010s, San Diego’s culinary scene was still an afterthought on the national scale. Lopez recalls Grebow encouraging him to move to San Francisco to really hone his skills. “I was 18 and was like, ‘Well, I’ve got nothing else to do,’” he laughs. He walked into the one Michelin-starred La Folie in the Russian Hill neighborhood, resume in hand, and asked chef Roland Passot for a job. He started the next day.
After a few years in San Francisco, he returned to San Diego with the intention of moving out of restaurants and focusing on perfecting the foundations of pastry. After stints at Con Pane Rustic Breads, Herb & Wood, and Hommage Bakehouse, he landed at Wayfarer Bread & Pastry in 2023.
The Bird Rock bakery was already well on its way to national acclaim—it was named one of the best 100 bakeries in America by Food & Wine Magazine in 2020, not to mention the Critic’s Pick for “Best Bakery” by San Diego Magazine in 2022, 2024, 2025, 2026, runner-up in 2023, critic’s pick and runner-up in 2021, and then I stopped counting (because I’m pretty sure we all get the picture).
He still works part-time at Wayfarer while growing Poppy, but Lopez says he hopes to increase his pop-up schedule and collaborate more with other local makers. “The ultimate goal is to get a storefront,” he says. Normal Heights would be ideal, but he’s flexible on location and timeframe.
One thing he’s not flexible on is boxing himself into one type of pastry or flavor profile. “I really want Poppy to be this overwhelming abundance of items with different colors and different textures… I don’t want to be known for one thing,” he says. French-inspired, Mexican-influenced, and yes, even taking cues from the fashion industry. Take his plum cornbread, for instance. It’s an homage to Belgian designer Dries Van Noten’s vibrant palette.
“They had this one outfit that had this very, very bright kind of burgundy with this khaki-ish color. Then I went to the farmer’s market, and one of my favorite farmers, Heritage Family Farms, they had these gorgeous, gorgeous plums, and I was like, ‘Well, those are literally the color of that.’” The result? A sweet slice of rich reddish-purple plum cake.
He also draws inspiration from his own family. Every year, he makes coffee cake for Mother’s Day. Cinnamon rolls for Christmas. Basically, anything and everything that makes it onto his shelves is “based on what I’m craving,” Lopez laughs.
And he’s ready to share his cravings with you. “I’ve had so many bad days, and so many of them have been made better through pastry or through food,” he says. “I think as long as everyone just takes the time to just really enjoy what’s in front of them, that’s kind of all I hope for.”

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Along with other Filipino culinary icons, Ashley del Rosario is making Filipino pastries a category of their own
Baker Ashley del Rosario estimates she makes five people cry every day. It’s not because she’s some salty old grump. In fact, del Rosario is such a delight to talk to that we ended up chatting in the sunshine for 20 minutes after my two-hour parking meter ran out. (I got lucky—no ticket!) It’s because her baking philosophy, which centers around spotlighting her culture as a Filipina-American and using some of her mom’s recipes as inspiration, seems to uniquely touch a nerve in her community.
“People message me every day saying… ‘Oh my God, my mom loves your stuff. Oh my God, this made me so emotional. This reminds me of my childhood,’” she says. “I must be doing something right.”
We’re sitting outside at Michi Michi in Bankers Hill, where she finished up a two-month residency as the in-house guest baker on June 30. Her menu of Filipino-inspired pastries feature ingredients like mango, ube, pandan, calamansi, and taro leaves in items like French croissants and Italian maritozzos. But she’s also pushing flavor boundaries with pastries like a champorado tart, a Filipino chocolate rice pudding topped with a dollop of anchovy paste.
Love it or hate it, to del Rosario, the point is that she introduced champorado to a new audience. “If you don’t like Filipino food, or you’re not interested in it, or you don’t even get it… you [still] came into this bakery and you saw Filipino desserts,” she says. So the next time you come across champorado, your brain will already recognize it and hey, maybe you’ll give it a try.
San Diego is home to the fifth-largest Filipino population in the United States, with enclaves in Mira Mesa, National City, southeast San Diego, and Chula Vista. That’s led to a rise in popularity of Filipino food in San Diego, as well as across the country.
In 2021, Phillip Esteban—San Diego Magazine’s “Chef of the Year” in 2020—opened the first location of his fast-casual Filipino concept White Rice, which now has locations in Normal Heights and Sorrento Valley. Kristin Cleavinger’s coffee and matcha pop-up One of One draws inspiration from her own Filipina-American heritage. Tara Monsod, executive chef at Animae and Le Coq, is a three-time semifinalist for Best Chef in California by the James Beard Awards and one of the leading champions of Filipino-American cuisine. She was also del Rosario’s boss at her first kitchen job, which was doing pastries at Animae. (Nothing like jumping straight into the fire!)
Del Rosario says Monsod became a cultural and culinary mentor, pushing her to explore new and bigger opportunities. When she got the chance to study at the illustrious Italian Culinary Institute in Calabria, Italy, Monsod encouraged her to go. It changed del Rosario’s life—so much so, she’s moving to Italy later this year to continue honing her pastry skills.
In the future, she says she hopes to split her time between Italy and San Diego, continuing collaborations and pop-ups while developing what she sees as an entirely new lane within pastry: Italian pastry technique with distinctly Filipino flavors.
Italian pastry technique is different from classic French. Take croissants, for example. The Italian version, called cornetto, is often filled with creams, jams, or savory fillings, and tends to feel softer than its buttery, flakier French counterpart. They’re also more regionally driven, with different areas utilizing local specialties like citrus for the filling—an ideal vehicle for launching a Filipino-fusion creation.
There are plenty of globally-inspired bakeries in San Diego with their own specialties—Azúcar in Ocean Beach is Cuban, Su Pan offers traditional Mexican pastries, and Asa Bakery is modeled after Japanese kissaten cafés. There are even a number of local Filipino bakeries like Valerio’s 1979 (formerly Valerio’s City Bakery), Kababayan Bakery, and Starbread Bakery. But a Filipino-Italian bakery? Not yet. And even if there were, del Rosario says the more, the merrier.
“There is no competition,” she says. “It’s just showing our culture.”
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
A customized memory-filled explosion gift box is a creative way to show someone you care
Finding a gift that feels truly personal can be surprisingly difficult. In a sea of generic options — flowers, gift cards, candles, and the like — Xplosion Box offers something more lasting: a customized keepsake built around the photos, messages, and memories that matter most.
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The brand was built for people who want to give something meaningful without spending hours printing photos, cutting paper, folding cardstock, or assembling a DIY project. Customers simply choose a box, upload their favorite photos, add personal messages, and the Xplosion Box team transforms those details into a polished keepsake that feels thoughtful, personal, and beautifully made.
Xplosion Box offers personalized gift boxes for birthdays, anniversaries, weddings, graduations, Mother’s Day, Father’s Day, Valentine’s Day, Christmas, proposals, bridesmaid gifts, long-distance relationships, and thoughtful “just because” moments.

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What sets Xplosion Box apart is its high level of customization combined with convenience. Filled with personal photos, custom text, decorative details, and layered surprises, each box gives customers the freedom to create a gift that feels one-of-a-kind — without having to make it themselves.
At its core, Xplosion Box helps people turn favorite photos, stories, and words into something tangible: a keepsake that can be opened, revisited, and remembered long after the occasion has passed. asion has passed.
The Mexican restaurant continues the Barrio Logan tradition of art in unexpected places
I’m sitting in a slab of concrete under a freeway, eating a ceviche black as eyeliner.
There might be seven seats in this restaurant. Or maybe it’s 12 minus five. That area under the stairs might also be a couple seats, or it might just be a very inviting storage area with a flower vase. The restaurant is so small your core instinct is to count seats and tabulate if Alchemy – Choose Thy Poison is a real place with a sane business plan or if it’s a social art project designed to question the reality of restaurants and business plans.
There’s a large, floor-to-human-height window near our table. Through it, I notice someone didn’t make their bed this morning. It’s a decision I deeply empathize with. It’s moments like this that make you acutely aware that Alchemy is also technically the courtyard of a six-room micro-hotel called Narcissus. Not the kind of massagey boutique hotel you’re thinking of with soft woods, obscene amounts of linen, and opinions on bonsai therapy. It’s a near-Brutalist cube of base industrial materials—concrete and acrylics bent and molded into a series of alcoves, with pods to sleep in. Sculptures lie behind glass like Tilda Swinton circa 2013.
The window to the unmade bed forcibly crams light voyeurism into the dining experience. The hotel and Alchemy feel like the parts of Mexico I love the most. Although Mexico has its multimillion-dollar restaurants, a vast majority of the best street-level places feel like you’re temporarily recreating in a very lovely construction project.
Alchemy’s location is what most people comment on (“I can’t believe a place like this exists on a block like this.”)—jammed at the bottom of the freeway embankment on the northeast side of Barrio Logan. But that makes it distinctly Barrio, the historic cradle of San Diego’s Hispanic and Chicano culture. The I-5 freeway was built through Barrio in 1963—a fairly traumatic gashing of the neighborhood—and residents responded by painting epic murals on the ugly concrete belly of eminent domain. Where some would’ve just accepted the industrial blight, locals saw shade for a park. There is a deep history here of turning concrete into art, and Alchemy carries that on.

The vision for the property came from owner Benjamin Longwell, whose company—The Society of Master Craftsmen—sounds like it wears a monocle. Longwell is part of the new guard of developers who focus on urban infill. Instead of adding to the city sprawl, they find unused or underutilized parcels of land in established neighborhoods, then build creative mixed-use spaces that, in perfect scenarios, add something of value for locals.
I’m not making a case for architectural sainthood, but there isn’t a huge list of developers who would look at the line of cars exiting the freeway in front of Alchemy and think, “We must build here.” So in that sense, Narcissus and Alchemy feel additive to the community, not extractive.

I stare back at Alchemy’s ceviche negro, a glossy mound of halibut that looks inspired by the La Brea Tar Pits or melted vinyl records. Chef-owner and Mexico City–native Eddy Cortes saves all the trimmings of his dishes (garlic and onion skins, vegetable shavings), then chars them into an ash to create a recado negro—a Yucatán specialty that usually involves toasted chiles, achiote paste, vinegar, and a ton of warm spices. He tosses local halibut with squid ink, tamari, charred pineapple, and citrus. The usual charm of ceviche is that it’s light, bright, full of color. Not here.
It is fantastic—acidic but with a whole world of toasted, warm flavors, like ceviche that’s seen some things.
The menu from Cortes—a home cook his whole life, only having taken it professional a few years ago with his popular pop-up, Barracruda—is really a tour of specialties from various states in Mexico.

A crema de poblano has the blended ghost of rajas at its core: an emulsion of roasted poblanos with butter-sautéed onions and garlic, plus a touch of milk that’s topped with queso fresco, chile ancho, and morita oil. Morita—a smoky Mexican condiment made from dried and smoked red jalapeños for a less intense, fruitier cousin of chipotle—is the key here. It specializes in spiking fats (guacamole, fried eggs, burritos). Sop up the crema with house-baked garlic-rosemary sourdough, blackened from the ash of a corn husk.
Smoked tuna is a Baja gift that’s become an anchor for most San Diego taco shops, and Alchemy combines mesquite-smoked yellowtail with caramelized onions, sweet peppers, and Chihuahua cheese (the OG quesadilla filling), then stuffs it in a perfectly baked masa empanada. The result is somewhere between a TJ Oyster Bar taco, a calzone, and a tamale—but with extra flavor and more black hue from cuttlefish ink.
Alchemy’s huaraches de res is Cortes’ ode to where he’s from. Huaraches are the New Haven–style pizza of Mexican food—thick, oblong masa flatbread layered with refried beans and a payload inspired by the Mexico City markets the chef grew up roaming with his dad: braised beef (braseado), avocado salsa, pickled vegetables, salsa macha, and jocoque (Mexico’s fermented dairy product, like a cross between crema and labneh).
Alchemy’s seared tuna crudo gets a tad abused by the riot of big flavors: charred hibiscus salsa, avocado salsa, pickled grapes, pomegranate salsa macha, and chipotle aioli. It’s a fate that also tempers the joy of the zarandeado, with the adobo marinade on the shrimp fighting a bit with recado negro and chipotle crema. Sticking with curmudgeonly food critic notes, flies are a part of the Alchemy experience, at least during our visit. They’re fairly hard to evict from the outside world, but more measures could be taken to discourage their participation.

The oxtail tetelas—like a Mexican pupusa—are a diary note from Cortes’ travels to Tlaquepaque, where they famously superboost their salsa with a touch of instant coffee. First, Cortes braises the oxtail with beer and Mexican spices. Then he blends that braising liquid into a salsa with beef tallow, guajillo, charred onions, tomatoes, and black garlic. Keeping with the goth food theme, the oxtail goes into masa negra infused with squid ink.
Desserts are where you realize just how deeply Alchemy is committed to the art bit. Rarely do you see a neighborhood bistro trying to pull off trompe l’œil—the French specialty of making pastries and other desserts look like fruit or other everyday objects. (The phrase means “to deceive the eye” and is the historical precedent for the Is It Cake? phenomenon.) Pastry chef Catherinne Avila does, though. A “Naranja” comes out in the form of a mandarin, but inside is orange blossom mousse, apricot jelly, and sablée (a delicate, crumbly shortcrust). A “Philosopher’s Stone” comes in the form of a brick of gold with a serpent on top; inside are mango mousse, mango-Tajín jelly, and a coconut dacquoise.
As Barrio Logan enters an apprehensive phase—its creative culture and restaurant scene growing rapidly, bringing economic promise face-to-face with the need to protect the Chicano way of life—this concrete tuckaway from a Mexico City kid feels like a good step. The Barrio has a long history of making art in unexpected places, and Alchemy carries that a little further.
Photos Credit: Dee Sandoval






Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
After building a loyal following through coffee shop pop-ups, Scoopy Scoopy is putting down roots in Leucadia
There’s a saying in business that if you’re not evolving, you’re dying. I personally have a saying that if you’re not eating ice cream, you’re also probably dying, but of sadness.
Scoopy Scoopy doesn’t have either of those problems. The premium ice cream pop-up launched last year with the idea of setting up in coffee shops after hours, helping those businesses maximize their profitability while also avoiding the costs of a brick and mortar. But it turns out, a lot of people in Leucadia really like ice cream—so much so that Scoopy Scoopy decided to open their own scoop shop in the same building as Moto Deli and Cadence Cyclery (in the former Queenstage Coffee House space) on July 8.
Evolving doesn’t mean leaving the old ways behind. Zach Zien, who runs Scoopy with his partner Steven Segal and wife Sophia, says they will continue to pursue the shared space model on weekends at Coffee Coffee in Leucadia through the summer and are still open to popping up at other venues. “That’s still a core part of our business,” he says. But with steady demand in the Encinitas area, it gave them the confidence to put down roots of their own.
“People have really welcomed us and we’ve been well-received,” he explains. “We think this is the market to succeed in.”
The super-premium ice cream is still sourced from Chocolate Shoppe Ice Cream in Wisconsin, but instead of the eight flavors they’re limited to for popups, the permanent storefront will be able to offer 12. “There will be three or four that regularly rotate, with probably eight staples that are our best sellers,” says Zien, pointing to flavors like peanut butter, oatmeal cookie, and the alternating vegan options. They’ll also be able to fill pints to order, something they haven’t been able to do in the past.
Currently, Moto Deli closes at 4 p.m. daily, but once Scoopy Scoopy is up and running, it will offer beer and wine until 8 p.m. for a shared drinks-and-dessert Happy Hour. “We’re hoping to get a food truck vendor on regular rotation to have food options available after hours as well,” says Zien.
The spontaneity of pop-ups can be as exciting as it is efficient. But when it comes to ice cream, I like knowing exactly when and where I can get a scoop—before the sadness kicks in.
Scoopy Scoopy soft opens on July 8 at 190 N. Coast Hwy 101 in Encinitas. Initial operating hours are Wednesday and Thursday, noon to 8 p.m.; and Friday through Sunday, noon to 9 p.m. (subject to change).

Speaking of pop-ups, San Diego’s culinary entrepreneurs keep ramping things up with more concepts launching every week. But after a parade of pastry prodigies and brilliant breadmakers, it might be nice to sink your teeth into something with a bit of protein. (Shoutout to all my carboholic brethren out there.)
Jim Adamski is joining the ever-swelling ranks of MEHKO (Micro Enterprise Home Kitchen) businesses alongside the likes of The Hidden Gazebo Eatery in Lemon Grove and Warung RieRie in Serra Mesa with his new venture, Cold Smoke BBQ. He’s not following a specific regional barbecue style like Central Texas, Kansas City, or St. Louis—he’s driven by whatever inspires him at the time (or, whatever he’s craving). He’s also not following a specific schedule. “My loose plans are weekends… then eventually maybe during the week,” he says. His menu and pick-up schedule get updated regularly, with pre-orders available to pick up from his house in 4S Ranch. So far, he says the dry-rubbed ribs and rib tips have been the best-sellers. But if you absolutely can’t resist adding a bread-adjacent item, you’re still in luck—he’s got cornbread.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
It’s a Self-Care Summer. Because your best self is our favorite self.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.