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The City of San Diego is 250! Instead of looking back, we asked experts to predict how our city will look in 50 more years.
future of San Diego transportation
Illustrations by Michele Marconi
By Bruce Appleyard, associate professor of City Planning & Public Administration, San Diego State University
Transit is derived from how we arrange land uses at a regional scale, so a good regional land use plan is actually a good transportation plan. The city and county governments and agencies like MTS, Caltrans, and SANDAG will all convene and coordinate like never before in order to balance access; they’ll consider housing, jobs, education, services, and all the important destinations for learning and play.
We’ll also achieve important sustainability goals by not only reducing the distances people have to travel, but by freeing ourselves from having to drive cars (known in 2069 as “climate-killing murder machines,” or CKMMs) in favor of something closer to human power—walking, bicycling, or scooting.
By planning for housing and jobs at a regional level, we’ll be able to make things more accessible to transit. When important destinations are closer to one another, bicycling will become more viable. We’ll start creating protected bike lanes everywhere, looking to Europe to create the world’s best bicycle superhighway system, rivaling our present-day freeways. We’ll save so much space that we’ll tie the bike superhighway into the old freeway system, converting freeway lanes to bicycle lanes and renaming San Diego’s portion of Interstate 8 the Stephan Vance Highway, after the godfather of San Diego cycling.
We’ll also make sure people properly pay for the full costs and impacts of their transportation choices. You can use a car if you want; you just have to compensate for its livability, sustainability, and equity impacts.
It’ll be a challenge to get there with autonomous vehicles, but we’ll build smaller cars and even use emojis to improve how these vehicles interact with people in the streets. Vehicles will have different-colored lights to indicate when it’s safe for pedestrians to cross, and bright symbols on their front bumpers will communicate their intent. We’ll look to music and dance to help traffic work with the rhythm of the streets. Our favorite roads will use waltz timing.
We’ll also undertake a major redesign of roads and parking spaces. Once cars can drop their owners off and then park themselves (in a place humans don’t need regular access to) we can repurpose hugely expensive urban parking structures into affordable housing. If we house people near where they want to work, they won’t need to travel.
By Mary L. Walshok, Associate Vice Chancellor for Public Programs and Dean of Extension, University of California San Diego
Children will enter college a decade from now with very different competencies and learning styles. Four straight years sitting in classes with “expert” professors won’t work. San Diegans with advanced degrees will continue updating their knowledge and competencies online, in workshops, and in summer schools, seek advanced credentialing in entirely new fields in their 40s and 50s, and join communities of learning even after retirement. Learning will happen in many settings with multiple forms of delivery, including classrooms, across many decades in a lifetime. Open, flexible, lifelong learning opportunities assure innovative companies an able talent pool and a superb quality of life.
To imagine one likely story, let’s take my seven-year-old grandson. By age 18, he will have mastered a foreign language, become deeply familiar with world music and great works of art, and designed a house or sports arena complete with maquette. And he won’t have studied any of these topics in a formal classroom. This is because at seven, he is already figuring out on his own from the web how to hear, recognize, solve problems, design, and build things on 3D printers.
At 18, he will need a college experience that is only partially classroom based. Thanks to innovative universities like Stanford, he will spend a year on campus mastering advanced concepts in fields like math, science, literature, history, and economics, and the following year he will work full-time in a cooperative learning program with a global architecture firm such as Gensler.
Having mastered the Korean language before entering Stanford, he will in his third year study abroad, travel, and further develop his budding architectural skills in project-based learning experiences fully accredited by Stanford. His fourth year back on campus will involve seminars, workshops, and papers as he readies for the rigors of architecture school.
By 27, my grandson, even though he will have an architecture degree from Harvard, will be released from his job to take an intensive six-week engineering seminar at UC San Diego on new materials and environmentally sustainable building practices.
During his 30s my grandson, who always loved music, will get an MFA in music primarily online, studying and learning on airplanes and on cool summer evenings and weekends, complemented by weeklong sessions at the Berklee College of Music in Boston, in Helsinki, Finland, and in Indonesia because he loves the gamelan.
By his mid-40s, my architect grandson will have decided he loves music so much he wants to leave architecture after 20 years and become CEO of his hometown La Jolla Music Society, for which he will be a superb leader with great problem-solving skills, international connections, and management know-how thanks to eight weekends in an executive education program at USD.
Eventually my grandson will join a foundation that supports the development and construction of performing arts centers in developing countries, blending his international, musical, and architectural competencies in the “job of a lifetime.”
By the year 2070, with the strength of a rich and diverse educational experience behind him, just imagine the opportunities my grandson and others in his generation will be able to create for their own grandchildren.
What Will San Diego Look like in 2069?
By Eric Topol, MD, Executive VP, Scripps Research; Director and Founder, Scripps Research Translational Institute; Author, Deep Medicine
In the future we will not be doing the wasteful things we do today where every woman has a mammogram, every person has every screening test. Health care will be highly individualized and we won’t be wasting billions of dollars treating people like cattle. We won’t have all the false positives that lead to all sorts of unnecessary procedures and profound anxiety. We can do so much better than that.
The main thing is, patients will own all their data. The missing link is getting our arms around that information. That’s where deep learning, a breakthrough of artificial intelligence, kicks in. For example, a medical scan can be put through layers of artificial neurons, and each layer gets better and better at figuring out what the data is. At the end you get an answer that turns out to be as good or better than humans could have discerned.
Data will be totally private and secure, but integrated with the entire medical literature up to the moment—everything that’s known to human beings will be known to patients. All their data will be continually updated to give them an avatar or voice or text feedback as to what they can do to prevent the conditions they’re at risk for developing. That might include the best things to eat or avoid eating. The avatar will interact with you and see if you’re tired or stressed or angry. It is actually consulting with you; it’s got a nervous system. It will be your watchdog, advocate, digital coach, assistant. What we have today is so dumb because everyone gets the exact same warnings. There will still be warnings, but it’ll be a lot better than a warning on your watch to tell you to stand up. It will be geared to you.
Simple tests and diagnoses like a urinary tract infection, skin rash, or ear infection will all be done with algorithms, no doctor. There will be imaging capabilities on smartphones. You can already do a total body medical selfie with a smartphone ultrasound, and get interpretation. People will do all their lab tests at home with either their breath, a drop of blood, or urine.
This markedly reduces the burden on doctors, because a lot more responsibility and charge will be assumed by patients and the machines helping patients. So the doctor visits that do occur will be for serious matters, like cancer, and the doctor will be able to spend time going over everything and not staring at a computer screen. We will restore the human relationship, and put back the care in health care.
future of San Diego AI
By Betsy Brennan, President and CEO, Downtown San Diego Partnership
While its slated 2021 completion date certainly isn’t 50 years from now, UC San Diego’s new downtown presence will transform our urban core into a center for ever-evolving sustainable innovation over the next few decades. Technology companies like Shield AI and Comma.ai are already finding a home in our urban core. A recent focus on opening additional creative office space will give more brilliant minds the opportunities they need to solve challenges the world faces and enhance our quality of life.
Converting streets into pedestrian space, such as the Piazza della Famiglia in Little Italy, creates ways to reimagine how land can be repurposed for people and communities—not for cars. Fifty years from now, this vision will have expanded, turning downtown into the most pedestrian-friendly community in the county, with accessibility for people with all types of mobility needs. Colorful and activated public spaces will enable people to step out from behind their screens to live the downtown spirit in real time.
By Margaret Leinen, Director of Scripps Institution of Oceanography; Vice Chancellor for Marine Science at UC San Diego
San Diego will look and feel different from today. Heat waves will be more frequent and intense. Sea-level rise will cause the ocean to encroach upon the coast from Imperial Beach to Sunset Cliffs, La Jolla, and Oceanside. Droughts will likely become more severe, impacting San Diego’s water supplies locally, in the Sierra Nevada, and the Colorado River Basin.
But the future won’t all be bad news. Scientists will have made great strides in state-of-the-art modeling that can produce long-range forecasts of weather and drought, and also air quality, water quality, and biological events from harmful algal blooms to disease outbreaks.
Advances in robotics will mean swarms of micro-robots monitoring the ocean and atmosphere, and remote sensing that can tell us the minute an ice shelf in Antarctica falls into the sea.
Scientists in San Diego will be leading the charge to slow the pace of climate change. This includes removing carbon dioxide from the atmosphere, utilizing algae for food, fuel, and to replace plastic, and attempting to stabilize the climate with a greater understanding of the implications of geoengineering.
San Diego will also be leading the blue economy, with innovation in ocean technology, aquaculture, and development of drugs from the sea.
By Mike Hoeck, Senior Vice President, CBRE
Neighborhoods will gradually become more localized and self-contained, more closely resembling downtown San Diego rather than the sprawling suburbs we see today. It’s likely that Kearny Mesa and Mission Valley will supplant downtown as the central business districts of the county.
This densification will be particularly prominent in our coastal communities. In the next 50 years, many of these communities will see older real estate repositioned as mixed-use projects that promote hyperlocality through retail and office space, while also providing apartments for residents.
Where will the San Diego International Airport be in 2069? Miramar or somewhere east of I-15, because downtown and the San Diego Bay will always restrict the growth of our airport as it is currently situated, limiting the ability of San Diego to be a waypoint for major international flights. To better service all its residents and add more flights (at its present location, SAN has no room to add additional runways), a move east would allow for better access to the entire county, while also allowing for the redevelopment of the current airport site.
By Bob Kelly, Founder and President, San Diego Seniors Community Foundation; President Emeritus, The San Diego Foundation
Imagine a day when humanoid robots can carry on conversations with a senior who is living alone and socially isolated, or can lead a group of older adults through an exercise class at a nursing home. These things are already happening in Japan—out of necessity, due to a significant shortage of caregivers.
In San Diego, we have the same issue. We are facing an unprecedented demographic shift. By the year 2030, the county’s population of residents age 60 and up will double to nearly 1 million. And from the year 2010 to 2060, the number of residents age 85 and up will increase a whopping 427 percent. This growth rate outpaces the generations below it, which means we too will soon have a shortage of caregivers, just like Japan.
One of the most vulnerable subsets within the aging community is senior orphans—those who for various reasons, including lack of nearby relatives, never having children, or divorce, are alone and have no support system to help them as they age. We need to find ways to reach out to these senior orphans and ensure they have someone they can turn to and trust.
Looking ahead, technology can help fill some of the anticipated gaps, but there are certain “human” tasks a robot will never be able to replace. We must get serious about building the support network for older adults and change our negative perceptions about aging. Currently just two percent of all philanthropic giving in the US goes toward seniors. Why? Because people are either unaware of the extreme need or simply don’t care.
The Japanese have instituted long-term insurance coverage for anyone 65 or older. But bigger than health care and robots is the overarching Japanese culture that treats its seniors with the utmost respect, and feels a responsibility to take care of them. Can we say the same about our culture in San Diego? 50 years from now, I hope the answer will be yes.
By Gillian Flynn, Writer; Founder, @the.vintage.editor
The greatest cultural currency will be community.
Instagram spawned sameness among the millennial set. In 2069, there will be a new generation searching for the antidote, taking a stand against perfectionist ideals. Anything too polished will be viewed as too contrived. Local retailers will be gathering, educating, and celebrating individuality like never before.
The adage of “knowing your audience” will give way to “teaching your audience.” And independent bookstores will be the signifiers of hope, as they will be the ones to outlast Amazon with bibliophilic sanctuaries thriving across the country. Oh, analog.
Shoppers will be smarter still and feel most accomplished when their knowledge comes from a portfolio of workshops conducted by the boutiques, intimate trunk shows, and members-only co-ops—not just Google searches. The purchase alone won’t be the brag. The grail will be community literacy of a new understanding. Consumers will crave real stories over branded ones, and differing points of view will be welcomed by all.
The most successful retailers of the future will nurture a grassroots lifestyle network for word-of-mouth knowhow—from your tailor and interior designer to your artist and family photographer. Consider it a real-time social register for the “gets it” set.
The world’s most stylish have always opted for vintage and artist-made pieces with all the depth and intrigue they offer. The new generations want in, buying pieces that are one-of-a-kind. And people will be asking questions again (radical curiosity!). More than ever, consumers will want to know where everything comes from—food, water, coffee tables, clothes. Already, the ripples of a total fast-fashion revolt can be felt in San Diego (no one is bragging about shopping at Zara, and the arrival of West Elm on Cedros Avenue made Solana Beach weep).
Sure, there will still be errands to the mall, and families will shop at chains and stock up on essentials at department stores. But the delightful outings and intimate meetings will take place at local shopping centers like Flower Hill and the new One Paseo, all sun-dappled and cocooned from the fray. And the retailers who get it right will double as newsy gathering places to rediscover the little things we love about shopping.
A great American pastime. Where likes mean less.
By Troy Johnson, Food Critic, San Diego Magazine
future of San Diego food
It was a historic night. Auguste Applebottom had just become the world’s first chef awarded a fourth Tesla Star, the flying car company’s highest honor for cuisine. Upon the news, Applebottom remained motionless and without expression, as all 3D printers do. Its creator, a six-year-old MIT grad, celebrated alongside his parent-employees with a round of cricket milk.
There was nothing motionless about the scene outside He/Him/Mister A’s. The fly-by fruitings had been especially brutal recently. A hovering Freeus had assaulted the restaurant using the Baba Ghanoushitzer—essentially a high-pressure water gun filled with mushy eggplant (the nonviolent weapon of choice for vegan activists). As the plant goop ran down the dining room windows, well-dressed carnivores inside started to wonder if coq au vin was worth it anymore.
Newly elected plant-based president Kale Bezos hadn’t made meat illegal, but citing environmental and public health factors, she’d taxed ranchers and chicken farmers into near-extinction and banished meat eaters from all the same places as last century’s tobacco smokers. Which is what made reservations at Flesh such a transgressive thrill. The location was never the same for the illegal supper club. Sometimes it was in an abandoned grocery store, whose business model hadn’t been able to compete with the extra screen time afforded by meal injections. Other times, it was in the desolate streets of Los Angeles, no longer inhabitable after Botox made it into the water system. The protein-based feasts—rib eyes, duck confit, chicken thighs, lamb chops—were all supplied by Bone Appetit, the leading cartel in the meat-bootlegging underworld.
A reservation at Flesh meant one night of nostalgic, promiscuous omnivoring. One night when you did something besides getting your to-go cube from the vitality chain Claritin, whose instant-read DNA profiles customize meals to avoid all major American allergens: gluten, nuts, lactose, shellfish, oxygen, etc. Studies paid for by Claritin have shown that the debut of their proprietary nutrient paste, engineered to maximize consumption/excretion efficiency, correlates strongly with the country’s skyrocketing app-development rates.
And yet, out a window on the 648th floor of a new condomaxium, the unmistakable smell of a double cheeseburger persisted.
By Peter Callstrom, CEO, San Diego Workforce Partnership
In 50 years, jobs will exist that few could imagine today. Employers will do something radical by investing deeply in our region’s residents: youth, young adults, seasoned workers, and people with barriers to employment opportunities (e.g., transportation, criminal justice system involvement, disability).
Equity, diversity, and inclusion are not just buzzwords. They add great value to our workforce and talent pool. The skills and talent required to fill the jobs of San Diego’s future must be developed and inspired in our youth and in all zip codes.
Today, nearly one in every 10 young adults (individuals between the ages of 16 and 24) are neither in school nor working. These young people are disconnected from work and school for innumerable reasons. They all have talent and hold an important place in our communities, yet they are not on track to develop the skills necessary to prosper in our rapidly changing economy. This must change. It requires our public and private sectors to welcome more internships and work experiences—a small investment of time, resources, and mentoring that can reap a lifetime of success. A job can change everything.
By Steven Dinkin, President, National Conflict Resolution Center
The future is purple. Though we appear to be living in a time of polarization and oppositional conflict—characterized in the political arena by “red states” and “blue states”—I remain quite optimistic about the future.
There is a rising interest in discovering new forms of effective communication, breaking through the gridlock of restrictive labels and narrow identities to find common solutions to pressing problems. The vast middle, where most Americans find themselves, will form fluid coalitions and productive alliances based not on rigid ideologies, but problem solving and collective progress. Polarized identities will be rejected as inefficient and ineffective. “Red” and “blue” will disappear from the map as people in all sectors of society learn to work more effectively together rather than against each other, to focus on issues and solutions rather than competition and domination of one group against another.
This rising of The Purple Nation will be fostered by the rediscovery of community dialogue in the “town square” and widespread adoption of inclusive communications training and collaborative conflict resolution models in schools, universities, workplaces, community centers, governments, and faith communities. The result will be greater productivity in the workplace, more efficient delivery of services by government agencies, more cohesive and collaborative communities, and a more peaceful and prosperous nation.
By Jean Guerrero, Author, Crux: A Cross-Border Memoir; Journalist, KPBS
In 50 years, the border will be reeling from a reverse in the direction of traffic. Mexico will see an influx of asylum seekers from the US, fleeing hate crimes and post-truth hysteria. The president of Mexico will be known as “La Malinche” for her dislike of foreigners; she will have turned the concept of that historical figure on its head, showing that the indigenous woman long perceived as a traitor never loved the white man who raped and enslaved her. She will build El Gran Muro (“The Great Wall”), characterizing Los Estadounidenses as invaders and devils, bringing vices and lies.
The American asylum seekers will face months of backlog at the ports of entry before they can see la migra, who will decide if their fears are credible. A few dozen will be allowed to access Mexico’s colorful cities and playa paradises wearing GPS-monitor ankle bracelets. Most will be kept in centros de detención for months, surrounded by guards who speak no English and don’t understand their requests to speak to lawyers. Some of Los Estadounidenses will dig tunnels under El Gran Muro. Many will be deported. Others will try to break El Gran Muro and will die doing so.
However, this dire future—inspired by Lizz Huerta’s short story “The Wall” and my years of reporting on the border—will not come to pass if we come together with urgency to stop the spread of fear-based misinformation, and to listen closely to the people we think are our enemies.
What Will San Diego Look like in 2069?
By Josh Baxt, Owner, Baxt Communications
San Diego’s life sciences landscape will focus extensively on genomics, which will be routinely used to identify genetic anomalies, detect cancer, and personalize treatments. Most babies will be sequenced at birth to acquire baseline readings that inform their lifestyles and (when necessary) their treatments.
These and other changes will power massive industry growth. Gene sequencing giant Illumina will be among the world’s top five largest companies and the biggest employer in San Diego. However, despite decades of market dominance, a number of smaller companies in the US, the UK, and China will begin chipping away at its market share. Illumina will still be licking its wounds from a failed hostile takeover attempt against one of these upstarts—a gene-y Boston company named Barbara Eden.
Illumina’s presence will have a ripple effect in the local bioinformatics industry, with dozens of companies developing new hardware and software to identify mutations and match them with treatments. Also, with so much genomic data being stored for life, network security will become an even greater priority, boosting San Diego’s reputation as a cybersecurity mecca.
Gene editing laws will be tightly enforced in the United States. Genomes can be edited only to correct congenital diseases, such Duchenne muscular dystrophy. However, Singapore, Estonia, Brazil, and other nations will encourage the practice (or look the other way). Offshore gene editing clinics will make extravagant promises to parents, guaranteeing smarter, more athletic and/or more attractive children at steep prices. Whether these efforts actually achieve the desired results will be an open question.
By Susanna Peredo Swap, Founder and Executive Director, Vanguard Culture
I imagine an era of worldwide Neo-Idealism that passionately counters the current downtrend in the way that we treat the planet and each other. San Diego’s arts sector, in particular, will embrace this trend with cutting-edge visual and performing arts events that are socially responsible on both a micro and a macro level. Creatives will embrace cross-industry collaboration and sharing of resources with the ultimate goal of nurturing San Diego’s audiences and local businesses into enthusiastic supporters of arts and culture.
City, state, and federal governments will also fully embrace the importance of a healthy and dynamic arts community by thoughtfully investing in the success of its creatives. The city of San Diego will produce a cultural master plan that delineates a strong vision for the city’s arts and culture, supports remarkable cultural activities, and offers subsidized rent for visual and performing arts spaces as well as artist studio spaces. The city’s Arts and Culture Commission will also have a budget double its current size, thus strengthening San Diego’s reputation as a prominent tourist destination with world class arts and culture.
By Omar Passons, Director of Integrative Services, County of San Diego Health & Human Services Agency
Last fall, my boss sent me a copy of a Kresge Foundation study he’d been involved in. The study, Human Progress and Human Services 2035, predicted the future of human services based on current factors. Two takeaways from that work are worth noting: The impact on the social safety net caused by current dramatic reductions in federal resources will be felt far into the future, and the continued loss of jobs to automation will create a strong need for advances that lower the cost of living—improvements in how we secure healthy food and housing, for example. These future scenarios also point to one other area that will impact our social safety net: climate change.
We don’t often link the two. But when heat waves can last a month, seniors—especially those in parts of the county with fewer street trees and older infrastructure—will need places to avoid heat exhaustion. Similarly, the impacts of sea level rise on access to drinking water and on San Diego’s tourism industry reveal the critical links between our health, our economy, and our environment. Our political and social will to dramatically mitigate climate change is a major variable in the future of social service need in San Diego.
As someone who is often accused of being unreasonably optimistic, I don’t offer these sober forecasts lightly.
Today, we must focus on the social determinants of health—the living conditions that can affect a wide range of risks and outcomes, including exercise, education, economic well-being, housing, and more. As a region, our ability to bring down the cost of safe homes and better connect these homes to economic opportunities is key.
We can ensure a future in which every San Diegan is able to live well. But that will only be possible with a robust safety net, true prevention strategies, and a deepening commitment to protecting our changing world.
future of San Diego robots
By Neal Bloom, Founder, Fresh Brewed Tech; Chairman, Startup San Diego
Our tech companies will actually be blurred as software eats more and more of our industries, including health care, precision medicine, and most things biotech. We will be printing and growing more of our own things instead of buying them, with in-home 3D printers able to print every item we need on demand.
While we’ll be able to get anywhere on the planet within 30 minutes (thanks, Elon Musk) and virtual reality will be an accepted form of allowing us to be anywhere at any time, our local workforce and how we work will be very different. In the next 50 years, we are going to redesign how we attain skills and put them into practice. Along the way, we’ll upskill and reskill non-tech jobs (like shifting from car sales into software sales), while we train robots to do the tasks that humans weren’t designed for, like car maintenance and grocery store restocking. San Diego will be the first adopter of this, and therefore take advantage of a next-generation workforce that doesn’t revolve around us driving (since the robots will also be doing that for us, too). From a robot firefighter to an intelligent floor cleaner, San Diego–based AI companies are already on the leading edge of this space.
PARTNER CONTENT
While some of our tech industries will morph into different and not-yet-created sectors, one thing will probably stay the same in San Diego—we’ll still love tacos.
We ask the city's best food photographers to choose their favorite pics and share their secrets to capturing a drool-worthy pic
Food is a notorious diva to photograph. The wrong lighting can make José Andrés’ paella look like a jaundiced grain bowl. You could be staring at the best sandwich of your life, but shoot it from above and—hey, congrats on that abandoned piece of lettuce bread. A cottage meme industry has been built around the hilariously bad photos on review sites that make Michelin-star food look like Michelin tires.
Especially in a visual modern media world, food culture depends on great photographers capturing the painstaking work in equally deserving ways. We asked four of San Diego’s top food photographers for their favorite shot from another year of documenting what we eat.

Getting this kind of shot takes a bit of yoga. Asana yourself into the corner, hold your breath, pray that a chef on the move doesn’t back into your light stand.
“You’re stepping into someone’s workspace during their busiest moments, so it’s a balance of being present to get the shot and being invisible to not slow anything down,” Kimberly Motos says.
The subject here is the Birdman sandwich from Chick & Hawk—hot fried chicken thigh, tangy slaw, kimchi comeback sauce, sweet and spicy pickles, potato brioche bun—getting a hearty dousing of its difference-maker seasoning. Motos captures the parts of the process that diners don’t usually see: the chaos behind something that looks so simple.

“I love this image because it feels like a moment you want to step into,” says Lucianna McIntosh. A warm, sunny day at The Fishery in PB with oysters, caviar, and martinis. Yes, please.
The little details—the glass sweating a little, the direct afternoon light creating stark shadows, the oyster glistening on the tray—are the main characters. Instead of trying to overly control the setup, McIntosh “followed the light and lines that draw you in more,” she says. “This was one of those moments where everything lined up on its own for a second. I love it when the shadows end up being just as important as the food itself.”

La Jolla native Eric Wolfinger—who won a James Beard Award for Tartine Bread, one of the most stunning bread books of all time—says he doesn’t have a signature style. His style is a conduit.
“I see my job is to translate the chef’s point of view into something you can feel,” he says.
For this shot, Fleurette chef Travis Swikard had one directive: cuisine du soleil (“cuisine of the sun”). With a spread of leeks vinaigrette, herb-roasted golden chicken, and beets, Wolfinger wanted to create a scene that felt straight out of the French Riviera, relaying the light, bright style of Swikard’s new spot.
Some bonus additions here: Extra lights—to add lots of warmth—and a clipping from an olive tree.

Timing and light are everything in food photography. In Lucien—La Jolla’s tasting-menu-only restaurant with moody ambiance—a single strobe flash creates the ideal spotlight.
Dee Sandoval says she uses the “natural, just-plated energy” of the dish to “create a portrait of moment and craft.” That’s why this Mostra Ghost Bear espresso ice cream—with San José dark chocolate mousse, soy-miso caramel, and koji shoyu chocolate sauce—looks like it might dissolve halfway to your mouth.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
As NASCAR lands in San Diego this weekend, a recently burgled dad is irregularly excited
My 15-year-old daughter tried to steal our car this week, so I’m ready to become a NASCAR dad. It would be appropriate discipline. We just relocated to a nice suburb within walking distance of her high school. The suburbs are like living in a Tesla commercial. I am pretty far from the wealthiest dad in this neighborhood (I am the least wealthy dad in this neighborhood), more than a few engineering degrees short of being in the running.
I’m fairly certain watching NASCAR is a violation of our HOA and a violation of my daughter’s emotional HOA. But NASCAR hits San Diego this weekend and I have a fever I’ve never felt before. I want to watch 111 drivers do dangerous things in cars and trucks on an active military base in the ocean. Since my lifelong exposure to NASCAR is limited to Talladega Nights and every single iteration of the movie Cars, I can only base my plan of attack on oafish stereotypes.
So while other neighbor dads are sizing bubble jackets for their golf simulators, I’m gonna grow a Ricky Bobby, run the extension cord for the TV out into the carport we share with six other condos, fill a cooler with a proper 80-20 split of Hamm’s and Mountain Dew, treat a lawn chair like an ADU, and spend a few hours yelling ohsheeeit as if it’s a single, nine-syllable word.
The quality parents in our neighborhood seem highly attuned to the sound of any vehicle breaching the 6 MPH threshold, so I should gather a crowd pretty fast. They may come over with strongly worded emails in their hearts, but one glimpse of Shane van Gisbergen and hometown hero Jimmy Johnson guzzling the last remaining drops of gasoline on the planet in a dazzling display of carmanship—they’ll join my NASCAR pop-up party.
By the time my daughter brings her friends over, we’ll have a real welcoming committee.
Because, like I said, my daughter tried to steal my car.
She wasn’t going to Mexico. But while Claire and I were off doing businessy stuff to afford my teen’s skincare rituals, she and a friend decided to teach themselves stick shift. She’s never driven a stick before. I’m not saying she has, but if she has driven a vehicle at all—it would have been done in a remote, abandoned parking lot where the only possible thing she could destroy was the concept of driving itself.
But a couple TikTok videos later, she and her friend felt a certain level of mastery had been achieved, and they gave it a go. They backed our VW Bug out of the garage with a series of stalls and transmission seizures, and managed to get it into the carport, attempting to do “donuts.” That’s when I got a call from a resident, who had taken an active interest in this experiment.
Which got me wondering about the power and might of vehicles. Turns out, even at carport speeds there exists a bit of potential fireworks. A garage door could become not a garage door anymore. At 145 MPH on Naval Base Coronado this weekend (don’t worry, they slow down to 100 MPH for turns), NASCAR drivers are essentially doorbell ditching gods. I didn’t register the temperature after my daughter’s trial run, but the track at NASCAR races usually hits a cool 130-150 degrees, enough to lightly sear some Nikes (the tires themselves hover in the 200 degree range).
And that is at least part of our fascination with NASCAR (the other fascination is the legendary pit parties, which either set humanity back a few evolutionary links, or advance it by the same amount of links). These drivers do something all of us do every day in a very efficient, boring way—drive a car—and take it to its extreme impulse. Grace and precision at the thunderous edge of shit going terribly wrong. Most of us have looked at San Diego home prices and felt a burning desire to see how fast our Honda Pilot could make it to our new home in Vegas. So NASCAR drivers are acting on our own wildest impulse.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
In a sport obsessed with prestige, a San Diego–born golf brand is betting on something more fun and less fussy
Music drifts across the fairway. Someone’s in flip flops. The Pacific flashes in the distance. Sun peeks onto shoulders through the palm trees. It’s spring, technically, but the air reads suspiciously like summer. At the par-3 course at Liberty Station, the longest hole barely stretches past 120 yards, and no one looks particularly interested in becoming the next PGA legend.
This is where Sunday Golf was born.
“I got dragged to a par-3 course in 2019 —The Loma Club—and it was way more my jam,” says Ronan Galvin, CEO and co-founder of Sunday Golf, a company that makes lightweight golf bags for players who’d rather carry less and laugh more. “It was a lot different than the stereotypical ideas you have about golf where it’s kind of long, uptight, and exclusive.”
Galvin spent over a decade in the golf industry working in product development, sourcing and manufacturing. But he didn’t grow up swinging clubs. Basketball and football were more his speed. What clicked for him was a simpler, more relaxed kind of play: shorter rounds and weekend games built for fun rather than formality. The kind of golf that resonated for him felt accessible, effortless, and surprisingly his lifestyle.

He noticed something else, too.
On a course where five clubs do the job, players were still lugging 14. So Galvin built something smaller. Lighter. A bag designed specifically for par-3 rounds, the Loma Bag is sleek, functional, and refreshingly unfussy. It’s practical minimalism in a sport known for excess.
Sunday Golf was slated to launch in January 2020. Then, COVID hit. Shipments stalled; lost at sea. The future felt shaky. But the series of catastrophes for the young company turned out to be anything but: By the time inventory arrived that August, golf had become one of the few activities people could safely do.
“It introduced and brought so many people back to the game,” Galvin says. “It created a habit for a lot of people, which is a big reason golf is on its growth trajectory.”
It turns out Americans can’t get enough of golf. Forty-eight million of them swung clubs last year, a 41 percent jump since 2019, and the National Golf Foundation says the total could top 50 million by the end of 2026.
The brand rode this unlikely momentum. Since 2021, Sunday Golf has expanded into larger lightweight bags and continues evolving from there. A major reason for the company’s success is its approachability, a value so central that it’s literally written on the office walls in the form of the company’s guiding mission: “Get 500,000 golfers having more fun by 2027.” This goal is measured, fittingly, by golf bags sold.
Sunday Golf has already passed 300,000 bags sold.
But the numbers aren’t the point.

“To remind the world that life is meant to be enjoyed,” Galvin says of the brand’s why. In an era dominated by screens, golf offers something analog. “People are outside, touching grass with their friends. A golf bag is a golf bag, but our products are vehicles to help support that.”
Unlike legacy golf giants promising proximity to Rory McIlroy-level greatness, Sunday Golf leans into what Galvin jokingly calls “diet golf” or “golf light”—weekend rounds, driving range sessions, company scrambles. The bags are built for the casual golfer, and the fit feels obvious.
That philosophy resonates across Southern California, where year-round sunshine means golf courses never really hibernate for winter. As Galvin puts it, “the laid-back lifestyle of San Diego kind of seeps into everyone’s veins.”
Sometimes the validation arrives via email: a 76-year-old customer is able to walk the course again because their golf bag is lighter. Parents are able to take their children out with Sunday Golf’s kids line.
For Galvin, that’s the real win. Not perfection. Not prestige. Just more people outside, enjoying themselves. In San Diego, that might be the most natural mission of all.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Stake Chophouse & Bar brings contemporary classics and old-school service to the heart of Coronado
Stake Chophouse & Bar isn’t your average steakhouse. Blue Bridge Hospitality’s Coronado outpost is a modern interpretation of a big-city steakhouse nestled in the heart of the small coastal community. The team at Stake has reimagined the whole steakhouse experience. By prioritizing a seasonal farm-to-table sourcing philosophy, a personalized guest experience, and unique service touches, like a formal steak presentation and a bespoke knife selection process, Stake distinguishes itself in a sea of steakhouses.
Exceptional steaks, including Wagyu from Japan, Australia, and the U.S., and fresh seafood flown in daily form the core of Stake’s culinary identity. The menu features a five-course omakase-style steak experience highlighting house favorites, plus an array of cuts, and classic steakhouse staples—think a wedge salad, baked potato, or pasta carbonara—refined for a contemporary palate without losing their traditional appeal. Stake focuses on seasonal sourcing from the region’s best family farms and specialty purveyors, and incorporates intentionally unexpected touches to create something truly unique.
“I challenge our chefs and myself to take it a step further in sourcing,” says Chef Ronnie Schwandt. “It’s important to us to highlight different farms, unique one-off farms—whether it’s cattle, strawberries, a local fisherman or from anywhere in the United States, we’re always trying to find that niche.”
Beyond the menu, Stake emphasizes outstanding service, says Vinny Spatafore, Director of Hospitality Operations. Staff maintains detailed notes, allowing them to remember guests by name, recall previous orders such as a favorite martini (also memorable for the customer since it’s served in an extra tall, distinctly-shaped glass), and celebrate special occasions like birthdays and anniversaries.
“When you have those points of topic that you remember about a guest, they appreciate that,” he says. “Our servers are really good with that—we have a couple servers who have been here since the beginning and they’ll remember somebody from years ago, their name, their kids’ names, where they live. I’m really thankful to have a great front of house staff.”
Award-winning wines, rare whiskeys, special events, and a complementary black car service that provides transportation for guests throughout Coronado add to Stake’s appeal.
Schwandt stresses that Stake offers more than a meal; they aim to give patrons something unforgettable.
“It starts when you walk up the stairs and are greeted by the hostess—that sets the tone for the night. Then you’re greeted by a server, who may know you by name, and can guide you through the menu and curate as they get to know you,” says Schwandt. “Most people leave kind of blown away; they leave feeling like they just had an experience. That’s the goal, right? Whether you’re serving smash burgers or high-end steak, you want somebody to leave thinking, Wow, that was awesome.”
Announcing a partnership between Art & Design District, SDFC Playmakers, and San Diego Magazine
FOR IMMEDIATE RELEASE
SAN DIEGO, CA — [June 15th, 2026] — Art plus story equals culture. Today, three local groups deeply invested in advancing San Diego arts and culture— San Diego FC Playmakers, Art & Design District, and San Diego Magazine—have joined forces to tell its stories.
The initial project will be a landmark September edition of San Diego Magazine—fully dedicated to the people, ideas, and identities of the city’s creative community. After its release, those stories and more will extend across six months of integrated digital, social, and multi-platform coverage. Art & Design District and SDFC Playmakers will serve as co-publishers of the expanded editorial vision.
The Art & Design District is evolving into San Diego’s first home for the performing arts at iconic downtown venues like the Civic Theatre and Jacobs Music Center alongside research and development programs focused on artist live/work spaces, galleries, studios, and New School of Architecture & Design.
“[The Art & Design District initiative] is a long-term investment in San Diego’s creative life and the creative workforce that powers our cultural experiences and creative industries here at home and across the world,” says Jonathan Glus, Prebys Senior Fellow for Art & Design in Residence at Downtown San Diego Partnership. “But infrastructure alone is not enough. The public needs to see, understand, and participate in what’s being built and why. Joining as co-publisher of this issue means helping ensure that the story of San Diego’s creative community—its artists, its institutions, its future—gets told at the level of ambition the moment requires.”
San Diego has entered a defining chapter in how the region invests in its creative community, with civic and philanthropic leaders working alongside artists, brands, institutions, and people to chart a new model of public-private support for arts and culture.
As digital co-publishers of San Diego Magazine‘s arts and culture coverage, SDFC’s Playmakers partnership will include a six-month integrated collaboration designed to sustain the visibility of San Diego’s creative community well beyond a single issue.
“The Playmakers program was built on the belief that the creative community is essential to what makes San Diego, San Diego,” says Sebastian, San Diego FC’s SVP of Brand and Innovation. “Investing in local media that tells those stories—and reaches the audiences who need to hear them—is one of the most direct ways we can support the artists, organizations, and cultural leaders shaping this city’s future. We’re proud to step in as digital co-publishers of San Diego Magazine‘s arts and culture coverage and the founding partner of this new editorial program.”
Under the partnerships:
The partnership represents a new model for regional media: civic and cultural institutions providing the resources required for sustained, ambitious, local editorial media focused on the neighborhoods it serves.
“For 78 years, the magazine has told the story of arts and culture here,” says Claire Johnson, CEO of San Diego Magazine. “But the fragmentation of traditional media has made it harder than ever to cover this community at the depth and scale it deserves. SDFC Playmakers and the Art & Design District have recognized something critical: Media is not separate from the civic conversation, it’s the stage for the conversation.”
San Diego Magazine retains full editorial control over all reporting, features, and original content produced under both partnerships.
“Our role in this ecosystem is to tell the story of San Diego’s culture and provide context for our readers.” says Johnson. “These partnerships give us the resources to do justice to that responsibility—and to extend that commitment well beyond a single issue. Our readers also deserve to know exactly how this work was funded. I’m grateful to our partners, and to the arts and culture community in San Diego for letting us tell this story.”
The September Arts & Culture Issue will be released early September 2026, with digital, social, video, and podcast coverage rolling out through early 2027.
ABOUT SAN DIEGO MAGAZINE For 78 years, San Diego Magazine has been the region’s leading lifestyle and culture publication, reaching approximately 6 million readers monthly across print, digital, newsletter, and social platforms. Owned and operated locally, the magazine has been the connective tissue of San Diego’s cultural conversation since 1948.
ABOUT SDFC PLAYMAKERS The Playmakers program is an ongoing initiative that seeks to identify and showcase the talent of San Diego creatives who are contributing to the culture, substance, and flow of our community. We want to bring the San Diego community together by marrying football and creativity to provide a platform for these Playmakers who are positively impacting our culture by pushing the boundaries through innovative ideas. The goal is to create a program that consistently provides growth and exposure opportunities for San Diego creatives, while shaping an authentic direction for San Diego FC’s brand and community-building process. Through this program we hope to contribute to the creative fabric of our city by providing paid jobs, projects, collaborations, as well as networking opportunities for Playmakers.
ABOUT THE ART & DESIGN DISTRICT The Art & Design District is a Downtown San Diego Partnership initiative, supported by the Prebys Foundation, working to shape a connected, vibrant arts and design district in downtown San Diego. Led by Art and Culture Expert Fellow Jonathan Glus, the initiative convenes artists, cultural leaders, civic stakeholders, and residents in service of a downtown that reflects the creativity, identity, and diversity of the region. Learn more at downtownsandiego.org.
Discover eateries, outings, and shops within this inland North County community
Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.
Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.
Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.

Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.
17550 Bernardo Oaks Drive
Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.
13330 Paseo Del Verano Norte
Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.
11962 Bernardo Plaza Drive, Suite 110
Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.
16990 Via Tazon

You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.
1940 Bernardo Plaza Drive
This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.
16719 Bernardo Center Drive, Suite A
Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.
11808 Rancho Bernardo Road, Suite 100
It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.
11980 Bernardo Plaza Drive
Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.
11975 Bernardo Plaza Drive
Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.
11828 Rancho Bernardo Road, Suite 117–119

Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.
11808 Rancho Bernardo Road, Suite 123
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
Scripps study shows that some patients may be able to taper their dose and maintain results
While glucagon-like peptide-1 (GLP-1) receptor agents have been used to treat Type 2 diabetes for more than 20 years, their recent emergence as weight-loss wonder drugs marked a new frontier in medicine. But their effectiveness has left some patients wondering what to do once they’ve reached their goal. Stopping the medication could mean regaining some, if not all, of the weight. A Scripps Clinic internal medicine physician recently conducted a small study of whether GLP-1 patients who had reached their goal weight could maintain that weight by taking their regularly prescribed injection every other week instead of weekly. Spoiler alert: 30 of 34 patients did. Read more about the study here and what that may mean as pharmaceutical companies roll out oral GLP-1s.
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