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Neighborhoods FEBRUARY 22, 2023

2023 Home Décor Trends, According to Experts

San Diego’s top interior designers share what’s in and what’s out this year—say goodbye to fiddle leaf figs

2023 Home Décor Trends, According to Experts
Photo Credit: Deb Shields Photography
pastel pinks, home decor

pastel pinks, home decor

Photo Credit: Deb Shields Photography

In comparison to fashion and even food (remember when butter boards were the hottest thing on our Instagram feeds?), home design trends move slowly. A house full of comfortable furnishings and beautiful art can often take years to acquire, and we tend to remain loyal to our favorite styles as the decades pass.

Ever walk into your grandma’s house to find she got a new coffee table? I have, and it’s startling. Nevertheless, there comes a time when even our most beloved décor darlings—farmhouse furniture, fog-colored cabinets—start to feel a little stale.

To help you decide on the best home refreshes and interior tweaks you can do to offer your sanctuary a refresh (and, you know, maybe dust off those pandemic vibes), we asked professional designers throughout San Diego to offer their insights.

Here are the hottest home décor trends (and the styles saying goodbye) in 2023, plus the best ways to bring them into your place on any budget.


mirror, home decor trends 2023

mirror, home decor trends 2023

Photo Credit: Natalia Robert Photography

Home Décor Trend:

Focus on Organic Architecture

Many San Diego transplants chose the city for its natural beauty: near-endless sunshine, wildflower-framed hiking trails, and sweeping shorelines. And, as founder and CEO of Kearny Mesa firm Blythe Interiors, designer Jennifer Verruto has seen an uptick in homeowners aiming to bring the coastal climate indoors. “They’re wanting these flowing, comfortable, simplified, organic spaces,” she says.

Architects are replacing hard edges with arched doorways and rounded windows. Paint and accents often come in beach-inspired palettes: soft neutrals with touches of blue and terracotta. Local designer Michelle Harrison-McAllister adds that stylish décorators are increasingly drawn to natural materials and interesting textures, from stone backsplashes to seagrass wallcoverings.

San Diegans can easily echo the environment outside their door with tactile elements like faux fur throws or accent pillows in creative shapes (think spheres, clouds, or even squiggles). Try replacing a sharp-angled, mid-century modern chair with softer seating, like a chair with curved lines and nubby boucle upholstery. Or capture the vibe of domed windows sans major construction with an arched mirror.

M. Swabb Interior Design

M. Swabb Interior Design

Courtesy of M. Swabb Interior Design

Home Décor Trend:

Return to Warm Woods

Somewhere around 2008, homeowners began lacquering dark-toned dressers, bookshelves, and sideboards in white as a way to streamline and lighten up the aesthetic of their furnishings. However, it might be time to haul that cherry-wood estate sale find out of storage.

“We’re seeing a lot of mahogany [and] espresso-colored furniture in living rooms, kitchens, and bathrooms,” says Oscar Bravo, a San Diego–based décorator and blogger who focuses on budget-friendly home upgrades. “It’s less of the white-painted, shabby-chic [look].”

If you ditched your teak dining table around the same time your Ugg boots started to lose their shine (those are back now, too, by the way), you can often dig up heirloom-quality furnishings on resale sites like Facebook Marketplace, OfferUp, and the old-reliable Craigslist.

“I’m redoing my bathroom, and I just found a beautiful, solid-wood curio cabinet for $30,” Bravo says. “A lot of the older furniture [pieces] from the ‘50s and ‘60s have those warm wood tones that are really in style right now.”

Deb Shields Photography

Deb Shields Photography

Photo Credit: Deb Shields Photography

Home Décor Trend:

Show Off Your Eclectic Side

“Homeowners are tired of generic interiors that look like they were styled for a social media post,” says Esteban Lopez, chief creative officer at Old Town’s Esteban Interiors. “People are wanting home design that conveys their personal story.”

Eclectic spaces are trending, giving DIY décorators the opportunity to buck old rules about consistent design styles and matchy-matchy finishes in favor of embracing whatever brings them joy. Varnish your kitchen island with your favorite color, or hit local art fairs and maker’s markets to discover one-of-a-kind pieces from hometown painters, ceramicists, and artisans.

Verruto points out that traveling can be an excellent way to slowly build a collection of homewares that hold personal memories. “I’ve had [clients] pick up a rug in Turkey, then use it in their kitchen and think of that trip every day,” she says.

And, while a chabudai table from Japan may not fit in your suitcase, you can still draw inspiration from past adventures when searching for new décor. “Maybe Tahiti is [your] favorite place on earth,” Verruto says as an example. “[You] can order a huge print from Tahiti on art.com and have it framed.”

Oscar Bravo Home green accents

Oscar Bravo Home green accents

Courtesy of Oscar Bravo Home

Home Décor Trend:

All Green Everything

“The color green is super, super in style right now,” Bravo says. “All shades of green: olive, emerald, hunter, sage.”

Especially appealing to outdoorsy San Diegans, verdant accents reflect nature, injecting extra oxygen into interior spaces (literally) when green décor comes in the form of live plants. “Statement plants are here to stay, but the fiddle leaf fig is overused,” Lopez says. “Instead, aim your sights toward the black olive. [It’s] become the darling of designers and stylists.”

Folks who bring doom even to the most resilient houseplants can turn to throw pillows or framed art for emerald adornments that require zero watering. Bravo suggests switching artwork out on the cheap with downloadable prints from Etsy.

Search the site for high-res JPGs in your preferred shade and style and shell out a few dollars to download them. Then order poster-sized prints from Walgreens for less than $20. “Get an inexpensive frame and put it on your wall,” Bravo says. “You can incorporate color within a day or two.”

M. Swabb Interior Design

M. Swabb Interior Design

Courtesy of M. Swabb Interior Design

Home Décor Trend:

Hidden in Plain Sight

Ever watch a celebrity home tour on YouTube and wonder, “Where’s all their stuff?” The answer is often, “In the walls.” Many contemporary homes maximize storage space with built-in cabinets and shelving, not only in kitchens, bathrooms, and laundry rooms, but also in living rooms and bedrooms, where permanent bookshelves might flank the television and drawers may hide beneath window nooks.

Painted in neutral tones and ornamented with the simplest possible hardware, the built-ins typically disappear, but designers might also use bold lighting or statement colors to draw attention to cupboards and make them part of the décor.

If you’re not ready to replace your gallery wall with 70 square feet of immovable shelving, North Park–based designer Maegan Swabb recommends investing in furniture that comes equipped with hidden storage. “There are nice benches or banquettes with storage in them that you can use in your dining space,” Swabb says. Bed frames, too, might have cubbies and drawers for kids’ toys or linens, and some even bear bookcase headboards for easy access to bedtime reads.

Deb Shields Photography, yellow wallpaper

Deb Shields Photography, yellow wallpaper

Photo Credit: Deb Shields Photography

Home Décor Trend:

Pretty in Pastels

Perhaps struck by beige fatigue after the endless off-white walls that surrounded us in the ‘90s and aughts, designers and homeowners spent the 2010s making real life resemble an Old Hollywood movie with paint, furniture, and textiles in every shade of gray. According to Harrison-McAllister, on-trend homeowners are now ditching pewter and dove in favor of equally soft pastels, including lavender, avocado, Champagne pink, and butter yellow.

The muted hues function like neutrals, adding visual interest without clashing with other colors or patterns in the room. “If you have a green sofa and you add a graphic pastel print, it’s still going to go,” Harrison-McAllister says.

Bringing pastel into your home can be as low-commitment as a vase of pale pink carnations. But if you want a larger-scale refresh (without losing your security deposit), Harrison-McAllister recommends investing in a roll of peel-and-stick wallpaper. Start small, giving your bathroom a single accent wall or papering behind your headboard in the bedroom.

Or grab a ladder and transform your view above. “Our firm likes exploring the [fifth] wall, ceilings,” Lopez says. “Adding wall covering can make a great impact.”

 

Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.

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Guides JULY 6, 2026

6 Perfect Days in North County

We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about

6 Perfect Days in North County
Courtesy of Oceanside Museum of Art

Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.

Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.

Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.

It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.

For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.

For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

Courtesy of North City Farmers Market

San Marcos

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).

Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.

Meet the Local: Patricia Prado-Olmos

Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.

After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”

Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Everything SD JUNE 12, 2026

San Diego Neighborhood Guide: Rancho Bernardo

Discover eateries, outings, and shops within this inland North County community

San Diego Neighborhood Guide: Rancho Bernardo
Courtesy of Rancho Bernardo Inn

Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.  

Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.  

Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.

Courtesy of Avant Restaurant

Rancho Bernardo Restaurants, Bars, and Coffee Shops

Avant

Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.

17550 Bernardo Oaks Drive

Things to do in Ramona, CA near San Diego featuring

The Kitchen at Bernardo Winery

Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.

13330 Paseo Del Verano Norte

Bushfire Kitchen

Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.

11962 Bernardo Plaza Drive, Suite 110

The Cork & Craft

Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.

16990 Via Tazon

Courtesy of Carvers Steaks & Chops

Carvers Steaks & Chops

You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.

1940 Bernardo Plaza Drive

Burma Place

This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.

16719 Bernardo Center Drive, Suite A

Phở Ca Dao

Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.

11808 Rancho Bernardo Road, Suite 100

The Kebab Shop

It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.

11980 Bernardo Plaza Drive

Casa Lahori

Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.

11975 Bernardo Plaza Drive

Kangnam Korean BBQ

Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.

11828 Rancho Bernardo Road, Suite 117–119

Courtesy of Curry & More Indian Bistro

Curry & More Indian Bistro

Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.

11808 Rancho Bernardo Road, Suite 123

Sushi Kami

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Everything SD JUNE 5, 2026

The Best Restaurants in San Diego 2026

We asked, you voted, and food critic Troy Johnson chose his favorites—these are the top food and drink people and places in the city

The Best Restaurants in San Diego 2026
Photo Credit: Eric Wolfinger

Some keep lists of favorite books, of quotes, of enemies whose time shall come. At SDM we keep vast, nuanced, hotly debated lists of the best food and drink in the city. Menus are our smut novels. From Michelin stars to mom and pops, our list constantly evolves over hundreds of new bites tried every year. Here’s the 2026 list from food critic Troy Johnson and 129,000-plus votes from our readers, who really, really know their food.

Scroll down for the full list of Best Restaurant winners

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Studio S JULY 17, 2026

NOW CFO: Specialized Financial Solutions for San Diego Businesses

NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses

NOW CFO: Specialized Financial Solutions for San Diego Businesses

Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in. 

For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement. 

NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business. 

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.” 

With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them. 

“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block. 

And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.

Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.” 

“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.” 

Partner Content
Features MARCH 16, 2026

The Locals’ Guide to Visiting Alpine, CA

This historical East County community offers numerous hikes, family-owned shops, and a slower pace of life.

The Locals’ Guide to Visiting Alpine, CA
Photo Credit: Ariana Drehsler

You don’t have to go far to get your forest fix in San Diego County—just take the 8 East past El Cajon and gain altitude in the Cuyamaca Mountains and you’ll hit Alpine, a quasi-rural community of 15,000 with sweeping views. Surrounded by national forest land and two reservations and perched at 2,000-feet elevation, Alpine is only about 30 miles east of downtown San Diego, perfect for a day trip when you’re in the mood for a small-town outing (or a stop along the way to the desert or Viejas).

The Kumeyaay hunted, gathered, and farmed in what is now Alpine more than 12,000 years ago before Spanish missionaries forced them to convert their villages to rancherias. By the late 1840s, after California and Mexico declared independence from Spain, the rancherias were consolidated into one massive “rancho,” and, in the 1850s, the area became a stopover on the “Jackass Mail,” SoCal’s first regular postal route. Then came the Gold Rush and a road to Julian, followed by another kind of gold: Alpine was California’s leading producer of honey in the late 1800s.

Former historical society president and honorary mayor Bob Ring says that during WWI, Alpine became known for having the “best climate” in the United States—healthy for soldiers’ convalescence or those with respiratory issues. Good weather, agriculture, and deer hunting brought folks to Alpine as it grew from hunting shacks to cottages to family homes.

Nowadays, Alpine is a place where “you have to get in touch with nature—because we have no movie theaters,” jokes real estate broker and former chamber of commerce board member Jeff Campbell, a resident since 1974. Getting outdoors in Alpine might mean joining 4-H or Future Farmers of America; hiking or dog-walking at Wright’s Field or Loveland Reservoir; riding horses, ATVs, and mountain bikes; or hitting the trails to discover seasonal waterfalls like Cedar Creek Falls, which cascades into a swimmable pool. Alpine is also the place to get up close with raptors at Sky Falconry and meet rescued big cats at the animal sanctuary Lions Tigers and Bears.

Photo Credit: Ariana Drehsler

Facts About Alpine, CA

  • Famous Broadway actor William Dalton, who went by the stage name Julian Eltinge and made a fortune playing women’s roles on stage, lived in Alpine in the 1920s. His ranch home still stands.
  • One of California’s earliest female physicians, Dr. Sophronia Nichols, lived in Alpine. Her 1896 home now houses the Alpine Historical Society Museum.
  • Former major league pitcher and Padres commentator Mark “Mud” Grant resides in Alpine.
  • Zillow reports the median home price in Alpine is almost $930,000.
  • Alpine has hosted its holiday Parade of Lights for 30 years. Thousands attend from all over San Diego County.
Photo Credit: Ariana Drehsler

The Locals’ Guide to Alpine, CA

“Here’s how favorites work in Alpine: We all have our preferred menu items at each of our town’s 11 eateries,” Campbell explains. The restaurants are mostly concentrated along Alpine Boulevard right off the 8.

Ring likes the rolled tacos at family-owned Alpine Taco Shop, with extra guac and cheese, while Campbell is partial to the fried fish tacos at Casino Inn Bar & Grill. According to Campbell, Franca’s Italian Kitchen and Bar has the best baked rigatoni not only in Alpine but in all of San Diego County. Ring goes there for family dinners and says he could be satisfied with “just the homemade bread with balsamic and olive oil.” Or head to Mediterraneo (locals call it “the Med”) for vegetarian lasagna. “I’m a keto dude, but it’s that good,” Campbell says.

For coffee, there’s The Well Cafe, where Cecilia Kennedy runs the shop and her husband Alan roasts beans in micro batches at home. Try the dark roast for drip and Mexican mocha for something a little fancier. Breakfast is a must at Janet’s Montana Cafe, which Campbell says serves the fluffiest pancakes, with no syrup needed. “[Janet’s has] homemade everything,” Ring adds, “but try the pies.” Grab supersized treats at Steph’s Donut Hole, and lunch is on the go at Barons Market, where you can pick up soup and salad.

Photo Credit: Ariana Drehsler

With two award-winning breweries in town, Alpine has a good beer scene for its size. Campbell gets the Assaulted By Feather Pillows IPA at Mike Hess Brewing and the Apricot Bells Bluff blonde ale at Mcilhenney Brewing Co.

The town also has a healthy populace of gearheads: Locals like to bring out their classic cars, motorcycles, dune buggies, and fifth wheels. Hang out on a Sunday to ogle old Thunderbirds, Mustangs, and Corvettes. For fun, Alpine parents take their kids to Viejas Outlet Center for outdoor ice skating in winter (and roller skating the rest of the year) or games at the center’s big arcade.

Overall, Campbell and Ring agree, you gotta have humor and heart to live in Alpine. “The culture of this community is that people are always willing to help, even in these busy times,” Ring says.

Photo Credit: Ariana Drehsler

What’s About to Happen?

Change in Alpine is incremental. Campbell anticipates Alpine’s mix of historic and suburban-type housing won’t shift dramatically in the near future, but he has seen some movement by the county to rezone some of its land to encourage more affordable units. “It’s my greatest hope for Alpine,” he says. “Nothing is deeded yet, but it’s on the county’s radar.”

Caltrans is also paying attention to the area, with a recent freeway expansion east of Alpine to Pine Valley, which means more road enhancements could be coming to the two-lane stretch of the 8 that leads from El Cajon west to Alpine.

Best Hikes in Southern California featuring Cactus to Clouds Trail on San Jacinto Peak in Palm Springs

A new state law that took effect in 2026 will certainly bring changes to Alpine’s mountain aesthetic: Homeowners and businesses must remove all combustible materials within five feet of any structure to help prevent fires. Compliance means replacement of existing landscaping with bare soil, rocks, gravel, concrete, or stone. It could be a whole different look for a rugged town with natural smatterings of oaks, bushy sage, and chaparral.

Campbell has recently seen positive growth and possible expansion in the tribal areas, with new housing subdivisions. In Alpine, he’s noticed a gradual ADU trend, gaining momentum but not catching on as quickly as in other parts of San Diego—“because people come out here for elbow room,” he says.

It’s kind of big news that there’s talk of a small grocery store incoming (the first supermarket to arrive in town since Barons in 2015). New businesses in Alpine used to be heralded with ribbon-cuttings by the chamber of commerce, which disbanded last year—but, Campbell has heard, the organization may get revived soon and bring back this charmingly small-town style of welcome. “Alpine has a need for a center to elevate business to a new level,” he says.

Where to Eat in Alpine

Off the 8 Café

Franca’s Italian Kitchen and Bar

Grove Steakhouse

Where to Shop in Alpine

Seek + Gather

For the Love Gift Boutique

Summit Thrift

More Things to Do in Alpine

Cleveland National Forest

Alpine Acres Sanctuary Farm

Viejas Bowl

Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.

Everything SD MARCH 2, 2026

The Locals’ Guide to Visiting La Jolla, CA

Explore the ins-and-outs of this coastal beach town, including what to do, see, and eat

The Locals’ Guide to Visiting La Jolla, CA
Photo Credit: Ariana Drehsler

Need help deciding which of La Jolla’s seemingly endless beaches to lay your towel out at today? Each little sandy sliver between the neighborhood’s sea cliffs has its own name and character: the Cove for swimming, Children’s Pool for seal-watching, Wipeout Beach for skim-boarding. Head to La Jolla Shores for that wide, sandy, picnic-with-the-family feel, and if you know what you’re doing, go surfing at Windansea or Bird Rock (if you’re a beginner, opt instead for the Shores, where most of San Diego learned to surf).

Surfers at Blacks Beach San Diego

Of course, beachy isn’t La Jolla’s only vibe. The Village (locals don’t call it downtown anymore, says La Jolla resident and senior editor of lajolla.ca Elisabeth Frausto) is La Jolla’s most walkable area—highlighted by the main drag, Prospect Street—with a wide radius of shop-lined roads sloping down to the coast.

At long standing neighborhood staples like Warwick’s bookstore and Harry’s Coffee Shop, “old-timers still belly up to the counter and talk politics,” Frausto says. Art enthusiasts visit to peruse through its many galleries, including Quint and Joseph Bellows, and check out what’s on at the Museum of Contemporary Art San Diego (MCASD). Shoppers wander Girard Avenue, picking out activewear at Lululemon and Vuori and fancier digs at Thread + Seed and Sigi’s Boutique. Friends gossip and sip coffee at locally owned outposts like Flower Pot Cafe and Il Giardino Di Lilli.

Il Giardino Di Lilli
Courtesy of Il Giardino Di Lilli

Once isolated from the rest of San Diego, La Jolla became a popular resort destination when the San Diego, Pacific Beach, and La Jolla Railway arrived in the 1890s and made the area more accessible to visitors (who wanted to spend time there so badly they stayed in tents during the summer). Some of those tourists got creative, too.

“Our tradition of supporting the arts goes back to the days of the Green Dragon Artist Colony that was founded in 1894,” says Athenaeum Music & Arts Library Executive Director Christie Mitchell. Anna Held started the Green Dragon Colony to attract visiting artists to La Jolla for a weekend getaway; it quickly became a venue for ad-hoc performances and bohemian artists’ salons.

However, it was Ellen Browning Scripps more than anyone who shaped La Jolla into the neighborhood we know today, commissioning buildings like the structure that now houses MCASD. The arrival of the Scripps Institution of Oceanography in 1907 laid the foundation for the establishment of UC San Diego 53 years later at the longtime site of the military base Camp Matthews. All of these developments helped establish La Jolla’s layered identities: high-dollar beach town, arts magnet, academic research hub.

Athenaeum Music & Arts Library
Photo Credit: Ariana Drehsler

Facts About La Jolla, CA

  • Ellen Browning Scripps commissioned Irving Gill to design a building for the La Jolla Woman’s Club in 1914; it still meets today in the same building.
  • La Jolla’s scenic beauty is a backdrop for many movies, including Thor, Gattaca, Traffic, Mr. Jones, and Andy Warhol’s 1968 experimental film San Diego Surf.
  • Every summer, thousands of pregnant female leopard sharks gather in La Jolla’s Marine Protected Areas to incubate their pups.
  • Zillow reports the average home price in La Jolla is $2.3 million.
  • Old Hollywood film star and La Jolla native Gregory Peck was one of the founders of La Jolla Playhouse, which opened its doors in 1947.
Christie Mitchell
Photo Credit: Ariana Drehsler

Locals’ Guide to La Jolla, CA

Athenaeum Music & Arts Director Christie Mitchell is a bona fide La Jolla local, having grown up in the LJ neighborhood of Bird Rock. Her dad still surfs, and Mitchell met her own surfer husband at La Jolla High (their toddler has already tried surfing, too). Mitchell’s mom still lives in Bird Rock, and “it’s gotten a lot livelier and more pedestrian-friendly,” she says.

On weekends, she makes sure to hit Wayfarer Bread for “the gooiest, heaviest, stickiest cinnamon loaf—definitely preorder because there’s always a line,” she advises. Friday and Saturday are pizza night at Wayfarer, and the bakery’s industry collabs produce some unique pies. For coffee, head to Bird Rock Coffee Roasters, of course, where you can grab a cup and hang out in the open-air seating or stroll to La Jolla Hermosa Park for ocean views (and a skate park and bike paths for little ones to tire themselves out on).

One of Mitchell’s favorites for lunch with coworkers in the Village is Peruvian-inspired Pepino, owned by one of her high school classmates. “The sweet potato bowl is really good,” she says.

The Marine Room
Courtesy of The Marine Room

She also cherishes La Jolla institutions. The Ascot Shop, a longtime men’s clothing boutique, is a go-to for gifts; founded by a local fisherman, El Pescador Fish Market is the place for the freshest seafood and fish tacos; and The Marine Room is for special occasions, with on-point service against a backdrop of crashing waves. “And nothing says ‘La Jolla’ like George’s at the Cove,” Mitchell adds. “With the John Baldessari mural and the view, it’s a great mix of the arts and the ocean.”

There’s a surprising amount to do on the weekdays in La Jolla, Mitchell says, with free live music every Monday at the Athenaeum (and weekly ticketed events), late-night DJ sessions at Le Coq, acts at The Comedy Store, concerts at the The Conrad (home of La Jolla Music Society), and the monthly First Friday Art Walk.

Lucien La Jolla
Photo Credit: Kimberly Motos

What’s About to Happen

The biggest talk of the town for La Jollans? Possible secession from the city of San Diego, Frausto says. Proponents want to separate so La Jolla can maintain its own infrastructure and make decisions about development (critics say La Jolla should contribute taxes to the rest of the city). If the initiative advances, final say would come down to a city-wide vote.

Additionally, locals and visitors alike are witnessing a genuine culinary explosion. Restaurateur Sami Ladeki’s Roppongi, a Japanese fusion and sushi favorite that closed in 2015, reopened in December 2025 under returning chef Alfie Szeprethy. Michelin-starred chef Elijah Arizmendi launched tasting-menu-only restaurant Lucien last year, and chef Accursio Lota of North Park’s Cori Trattoria Pastifico opened his new spot Dora in November. Local designers Paul Basile and Jules Wilson are building Roseacre, 5,000 square feet of culinary concepts on Girard Avenue. And one of La Jolla’s favorite restaurant families is opening a completely new eatery near Torrey Pines Golf Course in summer 2026: From the guys behind Puesto and Marisi comes an Eastern Mediterranean spot called Ikaria.

Back in the Village, a new boutique hotel by Orli is landing in the old nurses’ quarters (now condos) next to the original 1924 Scripps hospital (the institution moved to Genesee Avenue in 1964). La Jolla is also getting in on the thrifting trend—Goodwill opened a shop on Herschel Avenue in early 2026.

Pedestrian-friendly changes are afoot in two of LJ’s walkable areas. At La Jolla Shores, look for enhancements to Avenida de la Playa from El Paseo Grande to Calle de la Plata, where the street has been closed to vehicles since 2020 for outdoor dining. The Village Streetscape Plan is coming to Girard Avenue between Silverado Street and Prospect Street, bringing expanded walking areas, corner parks, improved lighting, new seating, public art, and landscaping to create shade canopies and gathering spaces.

La Jolla
Photo Credit: Ariana Drehsler

Also look for beautification projects along the coast. The 1920s stairs leading down to the tide pools at Whale View Point are finally getting a redo; Ellen Browning Scripps Park will receive fresh sod and much-needed widened sidewalks. And ADA trail improvements and a new restroom facility are on their way at Torrey Pines State Natural Reserve, making the beloved natural area more accessible.

As for housing, Frausto says, affordable units are hard to come by, and that probably won’t change soon. Most new homes and apartments are geared toward the luxury market, like La Jolla’s first new gated community in 40 years, Foxhill, which broke ground in October 2025 on the site of a former golf course—with empty lots selling for more than $8 million.

Where to Eat in La Jolla

Le Coq

Marisi

Catania

Where to Shop in La Jolla

Mitch’s Surf Shop

Mood Indigo

Gracie James Co.

More Things to Do in La Jolla

Birch Aquarium

Torrey Pines Gliderport

La Jolla Kayak

Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.

Partner Content JULY 10, 2026

Health & Wellness Summer 2026

It’s a Self-Care Summer. Because your best self is our favorite self.

Health & Wellness Summer 2026

If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.

Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.

Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Tommy Bahama Miramonte Resort & Spa

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.

The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.

At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.

Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.

Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

Healcove Chiropractic

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.

This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.

There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point. 

Juice Holler

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.

We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.

Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

Everwell Acupuncture

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.

Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.

Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.

At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.

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