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Living & Design MARCH 15, 2014

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Guides JULY 6, 2026

6 Perfect Days in North County

We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about

6 Perfect Days in North County
Courtesy of Oceanside Museum of Art

Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.

Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.

Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.

It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.

For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.

For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

Courtesy of North City Farmers Market

San Marcos

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).

Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.

Meet the Local: Patricia Prado-Olmos

Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.

After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”

Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Everything SD AUGUST 13, 2025

Special Activations at the Del Mar Wine + Food Fest’s Grand Tasting Event

Chef collabs, cooking demonstrations, DJs, and tailgates—your guide to all the experiences featured at this year’s affair

Special Activations at the Del Mar Wine + Food Fest’s Grand Tasting Event
Courtesy of Del Mar Wine + Food Festival

Slip into the moment: You’re strolling through Surf Sports Park in the fall outfit you’ve been dying to wear, maybe even snagging some handmade jewelry with rare natural gemstones from Timka Jewelry while sipping locally made hard kombucha and snacking on Michelin-starred must-try meals from San Diego restaurants. In the background, celebrity chefs mingle by small parties with DJs spinning and professional athletes passing by floral photo ops that are basically made to be framed. You pause for a wine pour that looks almost too good to drink and catch acclaimed talents like Jackson Kalb collaborating with Quixote. 

This is the Del Mar Wine + Food Festival—one of SoCal’s premiere food and drink events showcasing the unique culinary experiences infused with San Diego’s fitness and wellness culture. If you’re heading to the fest this year, we put together an insider’s guide to all the standout activations at the Grand Tasting taking place from September 13 & 14. Here’s what not to miss:

The Del Mar Wine + Food Festival Grand Tasting 2025

Sips, Tastings & Photo-Ops

Across Saturday and Sunday, festival-goers can wander the grounds to enjoy activations from sponsors like LaCroix, Landmark Vineyards, Justin Wines, and Clink. These pop-ups will be offering food and drink tastings, goodie-bags, and little surprises that make wandering the festival half the fun.

Clink will be pouring a mix of wines in the picnic area just outside the VIP tent, while Justin, Landmark, and Lewis wines will host tastings nearby. Heaven Hill Tequila Ocho and Mezcal Vago, will be outside the beach area near Feeding San Diego, and LaCroix will be available throughout the grounds with sparkling water and an Instagram-worthy floral photo-op near the Locals zone. 

You can also catch San Simeon wines outside the VIP tent, Spritz in the beach area, Peroni and Blue Moon outside VIP, The Grill Dads throwing tailgate-style parties with Grillin’ Time canned cocktails flowing from branded coolers, and The Los Angeles Golf Club Dryvebox giving everyone the chance to test their swing on a golf simulator. Follow your taste buds, your camera, or your curiosity and you’re guaranteed to run into something worthy of a pause at every turn.

Exclusive Chef Collabs

Chef collabs at the Del Mar Wine + Food fest mix flavor, personalities, and a little bit of culinary chaos in the best way. After all, how often do you catch two acclaimed talents sharing the same space? On Saturday, Jackson Kalb teams up with Quixote, while Jet Tila links with Serea and Lionfish for a full-on takeover of the Culinary Comp Zone. Both days feature Fox Point partnering with Haven’s Mawa McQueen in the VIP area, while Plant Paradise joins forces with Nichols Farms and chef Zuliya Khawaja. 

And this is just some of many prime celebrity-spotting opportunities. Your favorite chefs will be sprinkled all across the weekend’s lineup. Get the full lowdown on where to find them here

Local Bites & Cooking Demonstrations 

Beyond the zones, the weekend features some of the best SoCal names in the food and drink industry including A+M Catering, Amalfi Cucina Italiana, Quixote, Glass Box, Rosemarie’s Buns & Brews, Bianchi Winery, Rootdown Wine Cellars, and more. Saturday brings the star power of STK Steakhouse, Jake’s Del Mar, ARLO San Diego, and Provisional Kitchen, while Sunday turns the spotlight to Lana Restaurant, Waverly, Flame & Flavor, and Seasons 52. Click here to see the full list of participating restaurants.

Kyoku Knives will also make its mark as a headline sponsor throughout the festival, with chef Jeff Roberto breaking down sushi, sashimi, and Wagyu beef during the Sushi on a Roll activation in the VIP Reception Area. He’ll be joined by Brian Malarkey (Top Chef, Herb & Wood, Animae) and Tommy “The Fishmonger” Gomes (Outdoor Channel) so be sure to get your cameras ready. 

Games, DJs & Tailgates

Field games and foodie finds galore, throughout the weekend, attendees can catch some wiffle ball and classic ballpark eats at Ballpark in the Park, dive into a soccer experience with San Diego Wave FC or join tailgate enthusiasts with SDFC and DirecTV. Or, keep the celebration going with DJs spinning at the Mountain experience.

At Street Fleet Alley, find local food trucks and street food pop-ups serving their best fare. Plus, this year, Baja and Paso Robles head to San Diego to showcase their local breweries, restaurants, and lifestyle brands—keep an eye out for their activations. 

Everywhere you turn, you’ll find art installations, local food, celebrity chefs, TV personalities, and unique pop-ups. It’s what the Grand Tasting is all about: living your best life, one sip, bite, and beat at a time.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Everything SD JULY 30, 2025

The Best of San Diego 2025: Retail

The top local shops and boutiques where you can buy gifts, gear, clothes, décor, and more

The Best of San Diego 2025: Retail
Courtesy of Thread Spun

Best Place to Shop for a Cause

Thread Spun

Much as you’ll want to, you can’t move into Thread Spun, a sustainably minded Encinitas boutique on North Coast Highway. But you can stock up on beautifully made, thoughtfully curated homewares, apparel, accessories, personal care items, and goodies for kids to turn your own abode into the closest approximation, knowing you’re doing good in the process—Thread Spun donates two percent of its sales to charitable causes. Excellent excuse to pick up a seabuckthorn facial serum for yourself when you grab beaded coasters for your bestie’s birthday.

Best Retail Relocation

REI

Every climber’s favorite store just got fresh digs: North County’s REI moved from Encinitas to Carlsbad in the La Costa Town Square in February. The grand-opening ceremony included free camping mugs, activities, and a ribbon-chopping ceremony (starring an axe instead of scissors)—a fitting debut for an adventure-focused outpost in one of America’s outdoorsiest cities. Stop by for anything you might need to live your best life al fresco, whether that means an off-the-grid camping trip or a day at the beach with a reusable water bottle and a nice, new umbrella.

Courtesy of Architectural Salvage

Best Spot to Source Century-Old Doorknobs

Architectural Salvage

Egyptian doors from the Napoleonic era, North Park street lamps from the early 1900s, and 100-year-old Hungarian workbenches are just a few of the eclectic treasures you’ll find at Architectural Salvage. Walking into the home and building materials shop feels like stepping into a real life I Spy book—a world of whimsy packed with storied relics. Formerly located in Little Italy, the beloved store reopened this past November in a new Barrio Logan location. Whether you’re giving an antique a second life or hunting for a hidden gem, this spot delivers surprises you didn’t know your home needed.

Quartyward Wotown San Diego thrift store vendor

Best Source of Rare Star Wars Action Figures

Replay Toys

In February, heaven on earth for toy lovers and collectors—Replay Toys—moved from Ray Street into a newer and larger location on University Avenue in North Park. Mom of two Kim Nabours started selling her kids’ old playthings at the swap meet 14 years ago. Her side hustle turned to a permanent brick-and-mortar where kids can pick out new and used toys and grown-ups can chase down rare collectibles and nostalgic mementos.

Best Store For Spell Ingredients

Datura

Get out your grimoire—North Park’s Datura (named after a lovely but hallucinogenic and potentially deadly f lower) carries everything you need for witchy business: candles and crystals, incense and oils, plus more than 200 different dried herbs and plants. Seeking shatavari for boosting libido? Gentian root for better intuition? Frankincense for warding off the haters? It’s all here.

Interior of San Diego miniatures shop Ms. Peggie's Place

Best Replacements For Your Decade-Old Work Shirts

Uniqlo

People call Uniqlo the “Japanese Gap” for a reason: It’s an affordable, reliable, wildly popular source of wardrobe staples. So, last year, when the first San Diego location opened at Westfield UTC in La Jolla, the 1,000-person crowd that gathered at its grand opening celebration came as no surprise. The store had a ribbon-cutting ceremony, a taiko drum performance, and even Japanese pastries and tea. Now, the beloved store will unveil an outpost at Fashion Valley Mall later this year. Get in line early.

Courtesy of Maxwell’s House of Books

Best Bookshop That’s Old Enough To Drink

Maxwell’s House of Books

Maxwell’s House of Books’ 22-year tenure in La Mesa makes perfect sense once you learn that owner Craig Maxwell’s grandpa Vernon Wahrenbrock ran the iconic Wahrenbrock’s Book House in downtown for more than seven decades. Maxwell’s packed used book emporium stocks rare editions and budget-friendly finds alike across genres. While you’re digging for your next read, don’t forget to say hi to the shop’s most esteemed bibliophile: its chubby resident cat.

Best Rose-Scented Ode

David’s Daughter

A surefire way to brighten a loved one’s day? Flowers—especially ones as thoughtful and artfully arranged as the bouquets at David’s Daughter in North Park. Owner Chandler Rossi named the chic, welcoming shop in memory of her father, a fellow florist and lifelong inspiration. Offering custom or premade arrangements, floral subscriptions, cute knick-knacks, and collaborative workshops like Pilates & Petals, David’s Daughter purveys everything you need to express sympathy, say thank you to a devoted family member, or help a new romance bloom.

Best New Obsession For Budding Designers

Fringe Fabrics

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Photo Credit: Matt Furman

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Photo Credit: Matt Furman

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Photo Credit: Matt Furman

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Photo Credit: Matt Furman

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Photo Credit: Matt Furman
Photo Credit: Matt Furman

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Photo Credit: Matt Furman

Partner Content
Everything SD OCTOBER 18, 2023

Neighborhood Guide: Clairemont

The suburban community is home to hidden gems, local faves, and outdoor adventures

Neighborhood Guide: Clairemont
Photo Credit: Sydney Valiente

Nestled near University City, Clairemont is a seemingly sleepy residential neighborhood packed with hidden culinary gems. Turkish classics, Hawaiian comfort food, vegan shrimp—you’ll find it all here, along with expansive green spaces, wellness-focused studios, and unassuming shops catering to hobbyists and pet owners.

Here are our favorite spots to eat, shop, and play in Clairemont.

Havana Grill cuban restaurant's spacious interior with skylight and tree located in Clairemont San Diego
Courtesy of Havana Grill

Clairemont Restaurants & Bars

Aladdin Cafe

This casual, strip-mall joint offers Mediterranean eats inside or out on the patio. The robust menu includes a solid lineup of vegetarian options and harder-to-find dishes like Turkish tajine, zarb, and borak in addition to shawerma and gyros.

5420 Clairemont Mesa Boulevard

Havana Grill

Settle into Havana Grill’s soft bench seats with a plate of plantains and lechón. This Cuban restaurant centers organic and locally sourced ingredients in traditional dishes like arroz con pollo, ropa vieja, and yuca fries. Douse it all in mojo sauce—a classic blend of olive oil, garlic, and citrus.

5450 Clairemont Mesa Boulevard, Suite G

Yakitori Taisho

Tucked away in a Smart & Final parking lot is a cozy spot with a broad selection of yakitori and sake. The jazz music–filled eatery is just as popular as its sister restaurants, Convoy’s Yakyudori and Kearny Mesa’s Hinotez, so make a reservation to nab one of the few seats.

5185 Clairemont Mesa Boulevard

The Butcher N Cheese

This hidden gem is a craft burger and local beer joint serving meat (including bison, turkey, and lamb) and plant-based burgers, hot dogs, seafood, and more. On Fridays and Saturdays, stop by The Butcher N Cheese at 6 p.m. for live music and $5 beers. 

4705 Clairemont Drive, Suite C

Barrio Donas

This bakehouse slinging Mexican-inspired donuts landed a spot on our March 2023 staff favorites list for its tart guayaba flavor, but there are plenty of other bites worth the visit here, including mazapan and jamaica donuts. They sell tortas, tamales, and coffee, too.

4714 Clairemont Mesa Boulevard

Mike’s Red Tacos

San Diegan Mike Touma took a birria tour of Mexico to help develop the recipes at his birria-focused food-truck-turned-storefront. Mike’s Red Tacos loads its titular tacos with beef birria, but you’ll also find the slow-simmered meat in unexpected places, like ramen, fries, and a Taco Bell–inspired “crunchstack.”

4310 Genesee Avenue, Suite 104

Feng Cha Tea House

A just-as-casual alternative to the coffee date, Feng Cha is a bustling spot ideal for catching up with friends or getting to know romantic prospects over foam-topped teas and tiny cakes. Try the crème brûlée dirty boba, which comes threaded with crunchy brown sugar bits.

4340 Genesee Avenue, Suite 107

Homestyle Hawaiian

This hole-in-the-wall slings giant plates of Hawaiian comfort food, including Spam musubi, loco moco, and Kahlua pig. Breakfast is technically served all day, but you’ll have to arrive early to grab an order of macadamia nut pancakes—they always sell out. 

7524 Mesa College Drive

Sipz

Plant-based diners, rejoice: Everything at this Asian-fusion outpost is vegetarian (and most dishes are vegan), from the kung pao “chicken” and salt-and-pepper “shrimp” to the sushi and pho. Before digging into your main dish, split an order of vegan crab rangoons with the table.

5501 Clairemont Mesa Boulevard

Mongolian Hot Pot

Grab your chef’s coat. At this family-owned Mongolian restaurant, you’ll select from six different broths (including two vegetarian options) and dunk in an array of meats, seafood, veggies, and noodles. Their weekday lunch special for one is a steal.

4718 Clairemont Mesa Boulevard

Aquraium Fish Depot interior full of fish in Clairemont San Diego
Courtesy of Aquarium Fish Depot

Clairemont Shops & Boutiques

Comickaze

A San Diego mainstay for more than 20 years, Comickaze vends popular and independent titles for graphic novel and manga fans. They always see a long line of customers during San Diego Comic-Con weekend, but it’s worth stopping by year-round to poke through the packed bookshelves. 

5517 Clairemont Mesa Boulevard, Suite A

Balboa International Market

Making mezze? Pick up everything you need for your chef-ing at Balboa International Market, which carries a swath of tough-to-find groceries from the Mediterranean and beyond, plus pre-packaged tabbouleh and dolmas to go. 

5905 Balboa Avenue

Bridge Thrift

Around 84 percent of items donated to thrift shops end up in landfills, a stat Bridge Thrift works to combat. The secondhand shop ensures even unsellable items receive a second life (through recycling or upcycling) and donates 100 percent of its profits to local organizations like Hope for San Diego.

4220 Balboa Avenue

The Fruit Stand

A nondescript warehouse hides one of SD’s most vibrant outposts for local and organic produce. In addition to seasonal fruits and veggies, shoppers can find snacks, nuts, honey, salad dressings, and firewood.

4330 Morena Boulevard, Suite C

Aquarium Fish Depot

Anyone who spent their childhood dentist visits enthralled with the waiting room fish tank can fulfill their aquarium dreams at this well-stocked shop featuring finned friends (both fresh and saltwater varieties), live coral, and marine invertebrates like shrimp, snails, and crabs—and everything they need to thrive.

5121 Santa Fe Street, Suite F

BirdSmart

Find a new feathered friend (and all their required supplies) at BirdSmart, where staff has been hand-raising birds onsite for more than 26 years. Even if you’re not in the market for a pet, drop by to say hello to baby finches, macaws, and other avian infants.

4688 Clairemont Mesa Boulevard

Clairemont Sportscards

This little shop is packed wall to wall with collectable cards. Neatly organized by player and year, the stock primarily features NFL, NBA, and MLB heavy hitters (plus a nice assortment of Pokémon cards).

3949 Clairemont Drive, Suite 4

Tecolote Canyon Natural Park located in Clairemont San Diego
Courtesy of Wikipedia

Things to Do in Clairemont

Olive Grove Park

This spacious community park gets its moniker from a shady, bench-filled olive grove. The ample green space, picnic tables, and playground make it a great spot for kids’ birthday parties, while NBA aspirants can hit the park’s open basketball courts.

6075 Printwood Street

Marian Bear Memorial Park

Perched in San Clemente Canyon, the 467-acre Marian Bear Memorial Park provides three miles of creekside walking and hiking paths. While most treks are flat, adventurers seeking a challenge can follow finger canyon trails up to the top of the mesa.

5491 Genesee Avenue

Tecolote Canyon Golf Course

Tee up at this 3,161-yard golf course designed by Robert Trent Jones, Sr., and Sam Snead. A large practice facility with a driving ranges, putting and chipping greens, and more offers space to perfect your game before hitting the links.

2755 Snead Avenue

Tecolote Canyon Natural Park and Nature Center

This park’s nature center is an ideal spot to learn about the canyon’s flora and fauna, including the owl (or tecolote) after which it is named. The preserve features about 6.5 miles of trails open to runners, hikers, and bikers.

5180 Tecolote Road

Vinya

A glass of malbec probably won’t help your balance in triangle pose, so plan to hit this yoga studio’s onsite wine bar after your 5:30 p.m. “happy hour” flow. The bar also serves bites like salads, sandwiches, and charcuterie, making it a good brunch spot for pals embracing both fun and wellness.

6185 Balboa Avenue

Indigo Dance

Partner dances like salsa and bachata form the focus at this all-ages studio (though they also offer a women’s-only Latin fusion class). While classes typically start at $35 per drop-in, Indigo sometimes holds $5 intro events where you can pick up a few beginner steps.

5035 Shawline Street

Golden Rishi Qigong & Tai Chi

This martial arts studio offers tai chi, qi gong, and taekwondo classes for adults, teens, and kids four years and older. Golden Rishi offers free intro classes for beginners, and little ones ready to go all-in can sign up for summer camp programs that run for one or two months. 

7380 Clairemont Mesa Boulevard, Suite 110

Mimi Le

About Mimi Le

Mimi Le is a web intern at San Diego Magazine. She is currently majoring in Communications at the University of California - San Diego with a minor in Marketing and plans to graduate in spring of 2024. She is always looking for creative and culturally-enriching ways to fill her days.

Living & Design AUGUST 14, 2023

San Diego Neighborhood Guide: San Marcos

Where to eat, drink, shop, and play in this North County gem

San Diego Neighborhood Guide: San Marcos
Courtesy of the Lakehouse Hotel & Resort

Eat & Drink

San Marcos has a variety of delectable dining options conveniently located downtown in Old California Restaurant Row. This Spanish-style plaza houses a dozen chain and regional restaurants, many of which are open for outdoor dining, including mainstay Fish House Vera Cruz, gold-rush-inspired Old California Mining Company, and North County’s first microbrewery, San Marcos Brewery & Grill. Just up the street you’ll find Mama Kat’s. This charming café named for the owner’s mother offers breakfast favorites, specialty coffees, pastries, and pies.

San Marcos / Fish House Vera Cruz

Fish House Vera Cruz

Justin Halbert

San Marcos has some tasty drink options, too. Meadiocrity’s sweet honey wine supports local beekeepers and helps hives thrive. Visitors to Sunshine Mountain Vineyard can enjoy its varietals on a patio overlooking the lush, rolling hillsides.

 

San Marcos / Antique Village

Antique Village

Justin Halbert

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Tucked amid the warehouses and showrooms along Furniture Row is Antique Village, a one-stop shop for vintage jewelry, collectibles, coins, china, toys, memorabilia, and more from over 60 vendors. San Marcos also caters to crafters and creators with stores like Yarning for You, Grand Country Quilters, Quilt in a Day, and Discount Hobby.

 

San Marcos / Double Peak

Double Peak

Justin Halbert

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Affectionately known as “San Parkos,” this city is blanketed with green space and trails for hiking, biking, and horseback riding. Double Peak, accessible via scenic Discovery Lake, is one of the most popular treks. At the top of this 1,000-foot climb in the San Elijo Hills, hikers are treated to views stretching from the mountains to the sea. Not a hiker? Not a problem. There are plenty of outdoor options for you, too. Head to Lake San Marcos for a day on the water. Lakehouse Hotel & Resort rents motorboats to cruise along the calm waters, and you can even explore the lake by gondola by booking an advance tour with The Black Swan Gondola Company. End the day with a cold one at Decoy Dockside, the resort’s restaurant, which has two spacious decks.

San Marcos / Discovery Lake

Discovery Lake

 

Bonus!

Nearby Elfin Forest is a hiker’s paradise and Halloween-lover’s delight. Legend has it that shadowy apparitions, a wicked witch, and a ghostly woman in white roam this rugged reserve after dark. However, after-hours visits are strictly off-limits for a dangerous practical reason: Mountain lions and the other wildlife who call the reserve home need to do what they do undisturbed.

Mama Kat’s

Justin Halbert

Partner Content JULY 31, 2026

Blood Pressure Basics

Hypertension is the leading cause of cardiovascular disease and premature death in women

Blood Pressure Basics
Courtesy of Scripps Health

It’s estimated that 44% of women in the U.S. have high blood pressure, also known as hypertension, but many don’t know it. The disease often has no symptoms, and when symptoms do present, they can appear similar to many other conditions. High blood pressure increases the risk for heart disease and stroke, so it’s critical that it’s detected and treated early. And for women at risk of developing high blood pressure, prevention is key. Click here for the basics of high blood pressure and how Scripps physicians at Scripps use screenings not just as a diagnostic tool, but as part of routine preventive care.

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