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Everything SD AUGUST 5, 2023

The Downfall of SB10

How the rejected housing bill divided San Diego

The Downfall of SB10
anti-sb10-sign1.png

Signs opposing SB10 can still be seen in single-family neighborhoods throughout San Diego.

San Diego is in a constant state of evolution. Everyday a new construction project seems to appear, protected by new orange cones in the road. And while these headaches and changes are typically part of an effort to improve the city, not everyone agrees how best to do that.

What to build and where to build it remains a hotbed of debate.

Few topics create more economic and political friction in San Diego than housing. This became clear once again as the divisive Senate Bill 10 was kicked to the curb by the SD Planning Commission on August 3. SB10 is a state housing law that would allow re-zoning of single-family properties for multi-unit residences up to 10 units and three stories in Sustainable Development Areas (areas with proximity to public transit). The bill was signed into state law by Governor Newsom in 2021, but acts as a “voluntary law,” meaning that each city can choose to adopt it or not. However, once adopted, the law cannot be undone.

“With all the programs that have already been adopted over the last few years and the community plan updates that are going to be occurring, we’ve significantly raised the number of homes to be built, and in my opinion, SB 10 is not the right way to go,” Chairman William Hofman stated during the Planning Commission discussion. “I think we’re going down a wrong path here that we won’t be able to retreat from…there’s a reason no other city has adopted SB 10.”

San Diego nearly jumped on board, but instead, abandoned ship on the bill.

The City Planning Department initially included SB10 in its Housing Action Package 2.0, with hopes of creating more accessible and affordable housing, as well as increasing the land supply for new developments. The Housing Action Package 2.0 was presented to the Planning Commission on August 3, where it was approved and passed to the Land Use & Housing Committee for consideration in September.

The City Council will provide a final vote in October. SB10, however, did not make the cut.

After hours of public testimonials, SB10 was removed from the Package by the Planning Commission at the meeting. The Commission allowed for a “working group” to modify SB10 for future reconsideration, but no dates or details on the group were provided.

Reactions to the Planning Commission’s removal of SB10 were—predictably—mixed. According to some, SB10 could potentially provide real solutions for rising rents and a housing crisis continually pushing people into homelessness.

“At the end of the day, we are in a housing shortage, and housing policies like this would help create housing for all income levels and diverse communities,” said Angeli Hoyos, president of YIMBY (“Yes In My Backyard”) Democrats SD, a chartered democratic club made up of more than 100 volunteers.

Ricardo Flores, Executive Director of Local Initiatives Support Corporation San Diego (LISC) , believes that the bill would help fight systemic racism and classism.

“There is a deep split in our community,” he says. “We’re allowing white boomers to prevent accommodation for the growth of the more diverse and young population. SB10 would allow more diversity to enter these communities.”

But not everyone agreed SB10 would have been the right route to take.

As the date of the Planning Commission meeting loomed, concerned citizens made their voices heard against SB10 with public protests and opposing signs stuck firmly in lush green lawns across the city.

Some grassroots organizations, such as Neighbors for a Better San Diego (NFASD), have likewise taken a stand against the bill. Goeff Heuter, chair of the organization, describes it as a “watchdog role”—watching the policies the city is developing and reacting to them accordingly. From his observations, he concluded that the city was rushing into SB10 and disregarding the housing programs already in place.“We already have two ways people can develop in single family-zoned neighborhoods: the Bonus ADU Law and SB9,” he says.

Between these programs, NFASB estimates that more than one million homes can be built, far more than the organization believes is needed.

Regardless of their differing ideas, one thing these opposing groups have in common is their willingness to voice their opinions. Dozens of advocates and opponents attended the Planning Commission meeting to give public testimony and explain the urgency of either passing or rejecting the bill.

“The atmosphere in the room was very intense. It was overwhelmingly composed of SB10 opponents, and you could tell in the room that there was a generational divide amongst them,” YIMBY Democrat’s Hoyos described after the meeting. “It just shows that there’s a certain demographic that can actually take the entire day off to engage civically.”

During his own testimony, NFASB’s Heuter spoke against SB10. “The irreversibility aspect strikes us as undemocratic and entails a lot of risk,” he said. “To unilaterally adopt something that’s wildly out of scale with the neighborhoods into which it’s going to go and be irreversible by future City Council seems contrary to good governance.”Additional opposing speeches at the meeting mentioned clogged roads, safety concerns, lack of affordability requirements, and unattractive buildings emerging in quiet neighborhoods.

The Planning Commission ultimately sided with the anti-SB10ers.

Despite the Planning Commission’s decision, advocates are still hopeful the city will create more affordable housing programs. “Now, it’s about getting the word out there, attending those workshops and ensuring they’re inclusive,” said Flores. “And pushing our Councilmembers to get this on the docket.”

For now, San Diegans await the Land Use and Housing Committee’s decision in September, while continuing to dodge cones in the road.

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Guides JULY 6, 2026

6 Perfect Days in North County

We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about

6 Perfect Days in North County
Courtesy of Oceanside Museum of Art

Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.

Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.

Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.

It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.

For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.

For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

Courtesy of North City Farmers Market

San Marcos

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).

Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.

Meet the Local: Patricia Prado-Olmos

Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.

After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”

Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Everything SD JULY 1, 2026

Editor’s Note, July 2026: Hello Again

New editor Emma Veidt gives an introduction and her ode to the once-sleepy, now slept-on North County

Editor’s Note, July 2026: Hello Again
Courtesy of Visit Oceanside

I am fairly sure they don’t let you graduate from Carlsbad High School without a W-2 from Legoland. Being a Legoland MC (Model Citizen, the employee’s moniker) is a rite of passage for all of us who grew up in North County. If you spent a day at the theme park in the 2010s, I probably pointed you toward the Granny Apple Fries or measured your height at a ride entrance.

And now we meet again. I can still point you to quality fries.

This is my first full issue as the new print editor for San Diego Magazine. But it’s not my first time here: I was an editorial intern for these pages back in 2018 (see photo). To be a part of a constant study of the city, its people, its culture, then finding the most compelling stories and bringing them to life—it was incredibly impactful and solidified my decision to pursue all of this (local, print magazine journalism) as a career. Since my internship, I’ve gotten my bachelor’s and master’s degrees from the Missouri School of Journalism and worked for nearly five years at Backpacker magazine. And I’m back at San Diego Magazine, baby. There’s a real magic to narrating the lives lived and dreams dreamt in the place that built me. I am excited to be a part of building the culture of where I’m from. And, born in Tri-City Medical Center and raised in Carlsbad, I can’t think of any other place than our North County issue for me to make my grand entrance as an editor.

Editor Emma Veidt at San Diego Magazine in 2018

To me, North County isn’t just where I’m from; it’s home. Throughout the years, I have run thousands of miles (I did the math) up and down the 101 between Oceanside and Cardiff. I’ve spent thousands of dollars (an estimation, too painful to do the actual math) on BRCs—beans, rice, and cheese burritos—from Lola’s, Juanita’s, and the late, great Pollos Maria.

The stretch of land between Camp Pendleton and the 56 is easy to love. We’re quieter and a little more zenned out than our lower-latitude neighbors, sure, but we’re neither sleepy nor boring.

Do you think Scrojo, the Belly Up’s punked-out poster artist featured on page 68, could last a day somewhere boring?

What I’ve always loved about North County is that the culture shifts every couple of miles as you reach a new town. For years, the media seemed to cast the realm above the merge as a two-toned monolith: sleepy surf towns to the west, suburbs and country living to the east. The nuance of each section seemed flattened or clumped. I think you’ll see the vastly different cultures of North County in this issue—but all distinctly San Diego. Which is to say a little mellower, fewer airs, come as you are.

It’s hard to imagine that the dusty trails and vibrant, muraled alleyways of Escondido are just miles from the barefoot surfers roaming Leucadia. Even though the SDM editorial staff is made up of two lifelong locals and other longtime residents, we don’t pretend to be the experts on every street. What a good city media company does is find the people who are experts, who have a unique hyper-local perspective—and give them the stage.

So we picked six North County neighborhoods—Oceanside, Vista, San Marcos, Leucadia, Rancho Santa Fe, and Escondido—and reached out to artists, community leaders, business owners, anyone making their neighborhood brighter, and we had them describe their perfect day out and favorite things that give their neighborhoods meaning and culture. These itinerary curators included San Marcos’ Patricia Prado-Olmos, Leucadia’s Jeff Schade, Oceanside’s Aaron Crossland, Escondido’s Suzanne Nicolaisen, Rancho Santa Fe’s Charo Garcia-Acevedo, and Vista’s Steve Glaudini. If there’s anyone who lives and breathes North County, it’s them. Check out their recommendations in our feature on page 56.

This month, we’re also going back in time almost 15 years to the Big Bay Boom. Yes, that meme-ified Fourth of July fireworks show where enough pyrotechnics for a 17-minute show went off at once over San Diego Bay. Content Chief Troy Johnson remembers the day and dug back through the story for a hilarious locals’ take on the big debate: Was it the worst fireworks show of all time, or the greatest? (Page 38.)

Before I leave you to our hard work, a sentimental note. When my parents moved from St. Louis to San Diego in the early ’90s, my mom subscribed to San Diego Magazine to learn about her new neighborhood. Now, over three decades later, I’m here—on this planet and in these pages. I thought about my parents a lot as we worked on this issue. Maybe there are a couple new San Diegans reading this magazine for the first time. Maybe that’s you.

Well then, to both of us, I say, “Welcome.” Let’s do this.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Arts & Culture JUNE 30, 2026

16 Things to Do in San Diego This Weekend: June 30-July 5

Dance to the American Rhythm, shop after-hours at the Summer Sera, and catch the Big Bay Boom fireworks show

16 Things to Do in San Diego This Weekend: June 30-July 5
Courtesy of Lakehouse Resort

Before, during, and after the Fourth of July, San Diegans can commemorate America’s 250th anniversary with an abundance of stars, stripes and local celebrations. America The Beautiful: 250 at The Rady Shell and Lamb’s Players Theatre’s revival of American Rhythm will look back at the many songs which define our country. Liberty Station’s Anchored in Freedom celebration and the Independence Day Carnival offer community-centered fun and loads of family-friendly activities. And who can possibly forget the Big Bay Boom, which will resume its reign over San Diego Bay as the state’s biggest fireworks show. Outside of the holiday festivities, this week brings the yearly return of Little Italy’s Summer Sera and the Athenaeum Summer Festival, as well as a slate of championship matches for All Elite Wrestling.  

Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Courtesy of Margaritaville Hotels & Resorts

Food & Drink Events in San Diego This Weekend

Sunset & Spritz at 5 O’Clock Somewhere Bar 

July 3

Sip on refreshing beverages and savor a panoramic rooftop view this Friday from 6-8 p.m. during the 21-plus Sunset & Spritz at Margaritaville Hotel San Diego Gaslamp Quarter’s 5 O’Clock Somewhere Bar. There will be a live DJ (until 9 p.m.), appetizers, pool and cabana access, a photo booth, and a cash bar (until 11 p.m.). To accentuate the summer theme, guests are invited to dress in white, pink, and orange attire. Tickets are $29 and come with a welcome aperol spritz. 

616 J Street, Gaslamp

The 250 Grand Tasting Menu at Amaya

July 3 & 4

Bring a patriotic palette to the Fairmont Grand Del Mar for The 250 Grand Tasting Menu at Amaya this Friday and Saturday from 5-8:30 p.m. Patrons will be treated to a five-course tasting menu, curated to exhibit a selection of standout regional flavors and culinary concepts that have shaped our country’s distinct food heritage. The meal will also include beverage pairings with each course, such as wine, cocktails, and artisanal drinks. Reservations are $330 per person (with tax and 20% gratuity) on OpenTable

5300 Grand Del Mar Court, Del Mar

Concerts & Festivals in San Diego This Weekend

Don Toliver at Pechanga Arena

June 30

Don Toliver thrives at being the life of the party (and the “After Party”). His fifth album Octane, released in February, is indicative of his thrill-seeking nature. As with his earlier releases, Octane sees Toliver operating in the space between hip-hop and R&B, with warbling vocals and blaring beats that are best heard at a high volume. This Tuesday at 7:30 p.m., Toliver will play at Pechanga Arena, with rappers SoFaygo, Chase B and SahBabii—who had a guest verse on Octane standout “K9”—as special guests. Tickets start at $156 for this concert. 

3500 Sports Arena Boulevard, Midway

Blockbuster Broadway! at The Rady Shell

July 3

What makes musicals like Wicked, Cats, Chicago, and Jersey Boys so timeless is the legion of excellent songs that makes fans out of those who’ve never even watched the show. This Friday at 7:30 p.m. during Blockbuster Broadway! at The Rady Shell, conductor Evan Roider, the San Diego Symphony Orchestra, and veteran vocalists Alex Getlin, Jessica Hendy, Scott Coulter, and John Boswell (also on piano) will perform an all-star theater soundtrack. In addition to the shows named above, audiences can expect songs from A Chorus Line, The Phantom of the Opera, Annie, and more. Tickets range from $57 to $129 for this concert.

222 Marina Park Way, Embarcadero

America The Beautiful: 250 at The Rady Shell

July 4

One night after recognizing the brilliance of Broadway, The Rady Shell will ring in the United States’ landmark anniversary with America The Beautiful: 250 this Saturday at 7:30 p.m. Conductor Byron Stripling, joined by a five-performer ensemble and the San Diego Symphony Orchestra, will lead a night of ballads that best resemble the red, white, and blue, including songs sourced from the Great American Songbook. After the show, concertgoers are invited to watch the nearby Big Bay Boom from their seats. Tickets range from $71 to $139 for this concert. 

222 Marina Park Way, Embarcadero

Athenaeum Summer Festival at Athenaeum Music & Arts Library

Sundays from July 5-26

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Studio S JULY 1, 2026

Get Your Home Ready for (San Diego) Summer

Tips from the trusted experts at Mauzy Cooling, Heating, Plumbing, and Electrical

Get Your Home Ready for (San Diego) Summer
Courtesy of Mauzy Heating and Air

San Diego summers can be brutal. But since the hottest period is typically late summer into early fall, San Diegans still have time to prepare. The pros at Mauzy Cooling, Heating, Plumbing, and Electrical are standing by to help homeowners fortify their homes against the elements and ensure their air conditioning is as frosty as the penguins that serve as the company’s mascots. 

Many homeowners underestimate the load their AC system faces, especially in the inland valleys where temperatures regularly top 100 degrees. San Diego regularly sees multi-day heatwaves each summer, and a system that struggles on the first day will likely fail by the third. Longer run times, unusual sounds or smells, and uneven cooling from room to room are all signs that your system may not survive the next hot spell.  

Systems typically last 12 to 17 years, but there are exceptions. If a system is approaching that, or is already there, a professional evaluation is recommended before summer really heats up. A good rule of thumb: If you can’t remember when your system was last serviced, it’s due. 

“As technology changes, systems become smarter and smarter,” says Sean O’Connor, an install manager at Mauzy with 42 years of experience. “There are a lot of people out there who will say a system’s only good for 10 years. I don’t buy that—these systems are built to last as long as they’re taken care of.” 

There are also a few steps homeowners can take between services to extend the life of their system. Regularly changing a dirty filter—especially if you have kids or pets—and keeping an outdoor unit clean can help head off problems in the future, says O’Connor. 

Also, be realistic about whether it’s time to replace a unit. O’Connor likens pouring money into salvaging a faulty unit with patchwork repairs and replacement parts to “tripping over a dollar to pick up a dime.” When one part fails, others are sure to follow, and newer parts may not be compatible with older units. Mauzy recommends homeowners use the 50% rule: If a repair costs more than 50% of the system’s replacement value, and the equipment is over 10 years old, replacement is usually the better long-term value. And don’t forget the ducting. An older house that was built with heat and later had air conditioning added may not have sufficient airflow, regardless of how good the system is. 

Last but not least, homeowners should know who to trust when it comes to their homes. Built on three generations of professional integrity, Mauzy has grown into not just a leader for cooling, heating, plumbing, and electrical services, but a leader in the community known for supporting local nonprofits across an array of causes. To ensure complete peace of mind, Mauzy stands behind a comprehensive 12-point guarantee that outlines its commitment to outstanding service, quality equipment, expert technicians who understand how the local microclimates affect HVAC performance, and no upsells or surprises on the bill. 

“We go the extra mile. That’s what sets us apart,” O’Connor says. To get a free quote today, visit mauzy.com.

Courtesy of Mauzy Heating and Air
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Everything SD JUNE 30, 2026

The Fireworks Disaster That Made San Diego a Legend

Eighteen seconds, one unforgettable mistake, and a Fourth of July story that somehow gets better with age

The Fireworks Disaster That Made San Diego a Legend
Courtesy of The Port of San Diego

There’s a famous video.

“This is insane!” the guy filming it seems to proclaim. “It’s the best fireworks show ever!” a companion confirms, inspiring a debate lasting over a decade.

All told, 7,000 fireworks exploded in the span of 25 seconds over San Diego Bay on July 4, 2012. A Michael Bay amount of unison. $125,000 worth of shells, cakes, Roman candles, and skyrockets had been placed on a barge—enough for 17 minutes of decorative sky flares—and…

Boom.

The sky looked like someone had set a giant Rorschach test on fire. Or as if whatever we all see in our Rorschachs—butterflies, clowns, tongue kissing, dads—was being electrocuted and lifted heavenward, amen. It was shocking how bright it was, how much it sizzled the local cosmos. Could’ve been one of those sci-fi films where a hole is ripped open between warring universes. But angstier, more metal—the work of some methy creator in a sleeveless concert tee.

The sound?

Lou Reed once released an entire album that contained 64 minutes of mindflaying guitar screeches and machine noises. No regular songs, just a fascinating amount of ear distress. His record label reps no doubt heard the melodic outro of their careers, but everyone else was in pain and stumped. That album still sounded better than the bay did that night. The bay sounded like a god who struggled with emotional regulation had blown his speakers and was working through the anger stage of AV grief.

In the left frame of the video, a middle-aged woman is attempting to drag her husband off by the hand. In no way does he want to go, possibly because he had missed the time Roseanne Barr sung the national anthem at a Padres game, simultaneously disemboweling and amusing America through the power of song. He would not willingly abandon an equally worthy San Diego trainwreck.

Another woman in the video appears to have just filled her beer, rushing to sit down for the show. She pauses mid-sit and returns to the full and upright position to properly bear witness. What was supposed to be prolonged entertainment has been so radically shortened that she will have to find another reason to drink. Lucky for her, drinking will be the only way to adequately process.

Locals remember the conspiracy theories. People wondered if the fuses had been tripped by a saboteur who was sympathetic to dogs, fish, or the growing suspicion that late-stage capitalism is a gorgeously branded but impossible dream sustained by remarkably efficient top-tier wealth retention and the soft compliance of fireworks-watchers who can no longer afford a house, a beer, or the personal impacts of human reproduction.

Speaking of being terrified of babies, babies were terrified. The children who witnessed it probably still can’t go near a candle store. But those kids will be tougher, perfectly scarred kids. They’ll write better songs.

That night helped us absolutely dominate the national news cycle. For a hot minute, we became America’s water-skiing squirrel. Now, years later, when you Google “fireworks gone wrong,” San Diego is always a top contender, along with that poor Nebraska family who nearly wiped out a couple generations in their front yard, their minivan somehow turning into a howitzer of recreational TNT.

There is still debate as to whether Big Bay Boom 2012 is the worst or greatest fireworks show of all time. But the advanced parts of civilization arrived at the truth as quickly as the women in the video did. It was undeniably amazing.

First of all, the point of Fourth of July fireworks isn’t “the intricate choreography of sky fire over a guaranteed amount of show time.” It’s about creating a vivid memory shared with some people you like, love, or would like to love.

BBB2012 used large-scale chemical fire to create the ultimate memory.

Sure, some people who iron their jeans subjected their family to a sermon about how San Diego managed to botch America’s birthday like a Disney princess-for-hire who smelled of quite a few Sauvignons.

The rest of us saw how perfectly it nailed the actual feeling of being an American. Because only a miniscule percentage of us bake postcard apple pies where every inch of crust is perfectly laminated like the wood in an Irish bar. Very few of us can paint on par with Picasso. The rest of us—despite truly believing in our America-activated abilities to achieve greatness in almost any field of our choosing—burn pies. We try to paint only to realize it looks like our fine motor skills have entered active death.

That’s why BBB2012 was the most perfectly American fireworks show ever: A wildly ambitious idea galvanized thousands upon thousands of people to both work on it and come to hold a beer and gawk at it, only to have it fail in the most glorious TMZ-level spectacle.

America isn’t about immaculate, storyless wins. It’s about how the framework of a country is solid enough that we can accidentally detonate our entire lives—a few times—and still probably be OK.

No one has America’d quite like San Diego did on that day. It was performance art. Lou Reed’s heart slow-clapped. Any brief municipal embarrassment quickly became a pride of our people. I can only hope the same for the Nebraskan yard family whose Dodge Aerostar became a hyperactive Death Star.

P.S. Local writer Maya Kroth compiled a quite great oral history of that night for Thrillist. The bottom lines for me were—it took nine months to prepare, no one was hurt, and even though the pyrotechnics company tried to zero out the bill, Big Bay Boom founder H. P. “Sandy” Purdon refused and paid them in full. This year will mark the 25th Anniversary of the yearly Big Bay Boom.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Arts & Culture JUNE 29, 2026

The Best Things to Do in San Diego: July 2026

See Rosalía in concert, stroll through Little Italy for Summer Sera, and dress up for Comic-Con

The Best Things to Do in San Diego: July 2026
Courtesy of Little Italy San Diego

Summer has officially kicked off, and San Diego is celebrating the sunny season with a myriad of fun events. From San Diego Pride week and a fairytale performance at Civic Theatre to a Santigold concert and Comic-Con, there are dozens of opportunities to make memories worth adding to your scrapbook. Here are all the best things to do in San Diego this July:

Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Concerts & Festivals in San Diego This Month

3

Divine inspirations, operatic ballads, and symphonic pop production elevate Rosalía’s Lux to heavenly levels. Hear angelic vocals ascend—in up to 13 languages—during her performance at Pechanga Arena.

15

Enjoy a night of feel-good indie rock and sing-along anthems at the Cal Coast Credit Union Open Air Theatre courtesy of Young the Giant and special guest Cold War Kids.

29

Santigold collects genres like gold stars: musical accouterments that brighten her uniquely alternative sound. See her live in concert with dancehall producer Troy Baker Sound at Humphreys Concerts by the Bay.

Photo Credit: Matthew Murphy

Theater & Art Exhibits in San Diego This Month

7–12

Be the Civic Theatre’s guest for “Beauty and the Beast” and discover that a fairytale love sometimes lies beneath the surface.

10–12

Two male government workers pursue a secret romance amid the Lavender Scare in the San Diego Opera’s production of “Fellow Travelers” at the Balboa Theatre.

7/11–8/1

The deep blue sea is home to countless ecological treasures, including the remarkable marine organisms documented by Oriana Poindexter. Study her educational and experimental imagery at The Photographer’s Eye via Field Notes.

7/11–1/10/27

Audrey Hepburn. Marlon Brando. Salvador Dalí. What do these icons have in common? Each was the enigmatic focus of a Cecil Beaton portrait. Step inside Cecil Beaton’s Fashionable World, an alluring showcase of 20th-century style at San Diego Museum of Art.

Courtesy of San Diego Pride

More Fun Things to Do in San Diego This Month

1

The Little Italy Mercato will trade morning rays for golden-hour glow through its free Summer Sera, an expansion of the neighborhood’s farmers market with live music, artisanal finds, and a fetching amount of pet activities.

11–19

San Diego Pride week starts with a Dyke March and ends with the two-day “Pride Shines On” festival. The days in between? Run a 5K, march in the parade, visit the rainbow-lit St. Paul’s Episcopal Cathedral, and more.

19

Dress up for a Mediterranean-themed tea time at the Estancia La Jolla, a laid-back yet refined afternoon planned for the resort’s monthly Tea in the Garden series.

23–26

Nerd culture’s biggest gathering returns to the Convention Center. San Diego Comic-Con welcomes fans of everything from comic book cinema to ultra-rare collectibles for panels, exhibits, sneak peeks, and much more.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Partner Content JULY 2, 2026

Top Lawyers 2026: Panakos LLP

Discover San Diego’s Top Lawyers — the region’s most trusted legal professionals across diverse practice areas.

Top Lawyers 2026: Panakos LLP
SDM: Top Lawyers 2026

Daniel A. Kaplan

Daniel A. Kaplan is a founding partner of Panakos LLP with more than three decades of civil litigation experience in both state and federal courts. Mr. Kaplan pursues and defends legal claims on behalf of companies, entrepreneurs, and business owners in high-stakes disputes. He focuses on business disputes including breach of contract, unfair competition, trade secret theft, securities disputes, fraud/misrepresentations, and employment matters.

“The best advocacy combines preparation, perspective, and a client relationship built on trust and candor.” — Daniel A. Kaplan

His clients include real estate investors, private and public corporations, and individuals seeking sophisticated legal counsel. Known for practical judgment and strategic advocacy, he works closely with an experienced and diverse legal team to protect, enforce, and defend his clients’ interests.

555 W. Beech Street, Ste. 500, San Diego, California 92101
619-8000-LAW
Panakos.law

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San Diego, CA