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Everyone keeps a list and this is ours: 75 things we love about San Diego right now
Seneca Trattoria
Ideas on what to eat, drink, do, see, lose a day or month of your life to—from mezcal dens and lowrider art to a romance canoe where you can live out any Ryan Gosling-related fantasies. Compiled by 20 writers who kick the tires on what’s new and good in this city every single day. Go, do.
Click on the links above to see our full list in each category.
Herb & Wood
James Tran
Herb & Wood was where chef Brian Malarkey and co-owner Chris Puffer started their prolific run. Animae and Herb & Sea now share the shine, but the flagship’s young gun Carlos Anthony came out of the pandemic strong. Like Malarkey, he’s a frequent flier on Food Network because he’s got a clinical amount of personality—and he can really, really cook.
The Rady Shell
Jenna Selby
Rookie of the year, for sure. The city’s $98 million al fresco answer to the Hollywood Bowl or Sydney Opera House is one of the planet’s premier outdoor music experiences. A view of the downtown skyline. Gentle, bay breeze. Even better is the inclusiveness: public park by day and pay-nothing seats along the edges. Anyone else think it also kinda looks like a Dyson fan? (A compliment.)
Louis Vuitton Sunset Catwalk at the Salk Institute
Giovanni Gianonni
San Diego made fashion history when Louis Vuitton conducted a sunset catwalk at the Salk Institute. Glitterati (Vogue editor Anna Wintour, starlet Gemma Chan) descended upon the brutalist icon for the 2023 Cruise collection. “The architecture, with the sea as a horizon, the raw cliffs, it’s searing,” exclaimed artistic director Nicolas Ghesquière. Shimmy in the collection; it’s available at the new Westfield UTC boutique in November.
South Mission Beach Courts
Patrick Davis for Life’s a Beach
Each weekend on the courts of South Mission Beach, the sand is taken over by 2v2 players—many of which are ESL speakers from various countries. They’ve made this plot of sand their sacred community, where the universal language is bump, set, and spike.
Lions, Tigers & Bears
Kathleen Reeder
When it comes to big cat (and bear) rescues, Lions, Tigers & Bears is legit—accredited by the Global Federation of Animal Sanctuaries and the American Sanctuary Association. It’s home to more than 60 animals, including Louie the lion and Meatball, a California grizzly. Visitors who win the drawing that kicks off each tour get to feed an animal (with a really big skewer).
Revival Vintage Eyewear
Gail Owens
This North Park eyewear gallery is functional and fashionable. Each frame is never-worn, deadstock vintage, which means sustainable shopping. Sourced from Germany, Japan, and France, glasses date from the 1960s-1990s, boasting designs by Dior and Lanvin. In-house opticians process your Rx, so all you have to worry about is which looks best in the tiny mirror.
Contributors: Cherie Gough, Danielle Allaire, Jordan Ligons, Beth Demmon, Kelly Davis, Kai Oliver-Kurtin, James Stout, Brent Crane, Mary Beth Abate, Anissa Durham, Helen Hwang, Elena Gomez, Matt Eisenberg, Ligaya Malones, Collin Spink, Brain Ulery, and Ann Wycoff
Whether you're a lover of the arts, music, or a leisurely stroll through the park, these are Balboa's best attractions
On February 28, 1926, the Fine Arts Gallery of San Diego (now called the San Diego Museum of Art) opened its Plateresque doors to 3,000 guests for opening day. Over the next century, the museum changed with the times—even once functioning as a naval hospital after Pearl Harbor. This year, the museum is celebrating its 100th birthday with an exhibit (open through January 24, 2027) featuring photographs, ephemera, and film footage spanning the museum’s history.

Every Sunday from 2 to 3 p.m., stop by the historic Spreckels Organ Pavilion for a free concert presented by the City of San Diego on the largest outdoor organ in the world (more than 5,000 pipes). The pavilion seats 2,400 for performances by the civic organist or guest artists.
Some think natural history museums are just cemeteries for dioramas that haven’t received an update since the Reagan administration. When it comes to The Nat, which just finished a $7.5 million rejuvenation, they’re totally wrong. The museum debuted a new rooftop that replaces its 25-year-old atrium. The old roof created a greenhouse effect that steamed up some exhibits, so the new one—which includes 200 solar panels and better temperature control—will help preserve the artifacts inside. Each Friday in the summer, The Nat also becomes one of the season’s vibiest hotspots during Nat at Night, with food from places like Wolf in the Woods and The Craft Taco, bars and signature cocktails on several floors, and a rooftop DJ.
The Fleet Science Center just received its most significant update since the 1990s. It expanded its exhibit space by 20 percent and introduced a newly designed entrance gallery (formerly the IMAX theater lobby) that includes free exhibits for visitors who want a taste of the science without paying an admission fee. The former ticketing area now houses the Mindbender Mansion exhibit, and there’s a new café, Element 8, that will, of course, sell the center’s famous soft serve.
Boredom's not an option. These are a few of the top events in the city each year, including a rodeo, free summertime music festival, and a chili cook-off
Meet some rodeo queens (or be crowned as one yourself) in R-Town’s annual celebration of the Wild West. Three days of mutton bustin’, tie-down roping, and barrel racing are all doing the community some good: Proceeds from the event funnel into local organizations like Ramona Town Hall and the Guy B. Woodward Museum. This month marks the 45th annual Ramona Rodeo, which takes place in the Fred Grand Arena and draws more than 12,000 attendees each year.
For nearly half a century, OB has hosted a chili cooking competition that has drawn thousands of hungry locals. (Buzz Cannabis presented this year’s event, so taste testers could have been under the influence of munchies-enhancing drugs.) Non-chili-related street fair festivities include beachfront live music, Fun Zone family-friendly play areas, and a Dirty Birds wing-eating contest.

In 1970, Chicano Park was set to become a California Highway Patrol station. The problem: The city had promised a community park in that area. After decades of development fractured Barrio Logan and displaced thousands of families, Chicano locals were tapped out. So, for 12 days, locals occupied the area under the Coronado Bridge, blocking bulldozers and planting cacti. It worked. Construction stopped, and that area is now Chicano Park. Each year, locals celebrate the successful preservation of Chicano Park and the resilience of the Chicano Movement.
Solana Beach gathers at Fletcher Cove Park at the start of each summer for two days of live music ranging from country to pop to Chicano rock, plus an arts and crafts fair, an international food court, a beer and wine garden, and the Solana Beach Firefighters Association’s pancake breakfast. The event is free, but if you want an elevated experience, grab Seaside Pavilion ($75) or VIP Deck ($160) tickets for reserved seating, private cash bars, exclusive restrooms, and discounted swag.

The entire North Park neighborhood hosts an annual music festival, meaning a dozen venues—from Queen Bee’s to Bacari to North Park Community Park—become live music spaces each June. Some locations are open to the public, but if you’d prefer lounge access at Granada House and line-skipping privileges, check out the $65 VIP passes. General admission otherwise starts at $25.
It’s weird if you don’t wear a lemon-themed outfit at Chula Vista’s annual Lemon Festival. For one day each August, Third Avenue pays tribute to the city’s former “Lemon Capital of the World” status with live music, citrus-themed photo ops, arts and crafts vendors, a lemon cook-off competition, and plenty of other food that doesn’t include the famed hesperidium. But who would want that at Lemon Fest?
From getting your sweat on at hip-hop class to celebrating with a zero-proof cocktail, here are San Diego's top fitness and wellness spots
For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.

In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.
In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.

A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.
The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.

Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.
The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.
As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.
Earlier this year, Fit quietly dropped "athletic" from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
There’s a version of San Diego that lives in two extremes. On one side, the 5 a.m. crowd: biohackers, marathoners, people who’ve already logged a cold plunge before your alarm goes off. On the other, the after-dark crowd, the ones chasing sunset happy hours and late dinners with friends. Everyone seems to be either optimizing or unwinding, and most of us feel like we’re failing at both.
Fit, San Diego’s reigning Best Gym for the third year running, has built its entire identity around erasing that divide.
Walk into one of Fit’s three San Diego locations on a Tuesday afternoon and the lines blur fast. Someone’s mid-set on the squat rack. Someone else has a laptop open at a café table a few feet away, half-working, half-people-watching. A group is trading plans for the weekend’s event by the recovery lounge. Nobody’s in a rush to leave.
“We’re not competing for the same people,” says Emily Waybright, Public Relations Manager at Fit, addressing the arrival of a national luxury gym chain in San Diego this year. “We don’t really feel like we’re in the gym category. It’s this unique thing.”
That unique thing has a name now. Earlier this year, Fit quietly dropped “athletic” from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
It’s a small wording change with a bigger idea behind it. Fit was never built around escaping the workday. It was built around the people who genuinely like what they do, and who want workouts, work, and friendships to happen in the same place instead of three separate ones. Because sometimes red light therapy with a stranger turns into weekend plans.
Fit’s philosophy traces back to its founder, who started the brand nearly two decades ago after failing to find a gym he actually wanted to belong to. He looked instead to the old-school country club, where people came for a shared interest and stayed for the community. His version was made for a younger generation, minus the golf, plus the loud music.
Which makes it a little ironic that the very award putting Fit back in the spotlight this year is Best Gym.
What does the best traditional gym look like when the definition of a gym is becoming less traditional? It’s a fair question, and Fit’s answer is that the fitness industry itself is shifting. The 45-minutes-in, 45-minutes-out model is giving way to something closer to a genuine third space, the kind of role the office and the bar used to play before remote work and changing nightlife habits rearranged how people spend their time
For Fit, community isn’t a marketing add-on to fitness. It’s the through-line. Members aren’t just paying for a treadmill; they’re paying for an entire day of social wellness that’s built on performance, recovery, connection, and a plan for the next event on the calendar. That’s a much harder membership to walk away from.
Ambition and ease aren’t opposites here, they exist side by side, where passion and play share the same morning. On September 12, Fit is hosting Sol, a full day wellness festival at Fit Social. The morning focuses on wellness classes and vendors and then the evening is a full party with multiple DJ sets and an open bar. Think of it as a kick-off to locals’ summer in San Diego.
Ready to see what a social wellness club actually looks like? Visit fitclubs.com, or follow along at @thefitclubs on Instagram.
From elephant encounters to escape rooms, these are the adventures that kept San Diego families busy all year long
If you can’t quite swing the cost of a trip to the African outback, the Safari Park’s new Elephant Valley is a pretty convincing Plan B. The 13-acre immersive habitat—the largest project in the San Diego Zoo Wildlife Alliance’s 109-year history—is home to eight African elephants, but it’s the thoughtful details that steal the show. Keep your eyes open for intricate Kenyan-inspired artwork, native landscaping, and stop by the Mkutano House, where you can grab lunch with a front-row view of the herd.
Pepper Park became the emotional anchor of the bayfront overhaul when the National City park reopened this March with a 2.5-acre expansion. Hopefully that’s just the start. The California Coastal Commission also approved the city’s ambitious waterfront plan, clearing the way for a long-envisioned 77-acre bayfront makeover with more green space, better bike paths, and improved waterfront access. Money still has to be raised, but head to Pepper Park, sit on a brand-new bench, and gaze out at the future of the South Bay.
Not every family destination comes with roller coasters—sometimes, they have paint rollers. The Willie Henderson Sports Complex in southeast San Diego recently received a new paint job and major facelift (courtesy of San Diego FC, the Prebys Foundation, and community advocates), giving thousands of kids a safer, smoother, and more colorful place to play basketball or soccer. If your weekends revolve around sports gear, folding chairs, and orange slices, you’ll definitely appreciate the upgrade.
Parents come for the pizza. Kids come for the games. Sci-fi nerds come for it all. Killer Pizza From Mars is an Oceanside mainstay for families who love arcades, vintage Star Wars memorabilia, and piled-high pizzas with outrageously silly names like the “Mars”gherita pizza. Order a basket of Killer Fries, sink your teeth into a Martian Melt sandwich, and don’t be surprised if your kids clamor for a return mission.
After what must have felt like an eternity for Pacific Beach families, Fanuel Street Park’s playground is finally back. The old play structure got the heave-ho nearly two years ago, but this spring, the community raised enough donations to replace it with modern climbing structures, new swings, and better accessibility. It’s finally back to being a low-key locals spot perfect for picnicking, splashing around, and letting the kids burn off some energy.

If screen time has obliterated your attention span, try giving your brain a workout at an escape room. Lara’s Labyrinth provides a few options ranging from kid-friendly to “try not to pee your pants in fright,” where participants can attempt to escape an enchanted forest or decipher clues left by Leonardo da Vinci. (Some rooms have G, PG-13, and R-rated versions for your family’s comfort level, but maybe save the “Cannibal” room for an adults-only excursion.)
Birch Aquarium has always made a splash, but the $18.7 million Living Seas exhibit is a tidal wave of awesome. The immersive exhibit features different marine ecosystems throughout the Pacific Ocean, from the warm aqua waters of tropical zones to the frigid (but nourishing) Pacific Northwest. Bigger is better here: There are areas designated for the gigantic sunflower sea star and giant Pacific octopus, so prepare for oceanic marvels to wow you.
Forget “don’t touch the art.” At Artopia, touching, building, climbing, experimenting, and making a colorful mess are all exactly the point. Created by the museum’s in-house Creative Studios team, the interactive space invites kids to become artists through hands-on projects like weekend ceramics workshops and after-school programs. When creativity gets a little chaotic is when it’s at its most fun.
The Fairmont Grand Del Mar used to feel like someplace you admired from afar. Grand Social changed that. Three levels of outdoor space are now home to a bar and grill, bocce courts, and other lawn games, as well as a summertime concert series and other family-friendly events that welcome locals just as much as overnight guests. It’s proof that one of San Diego’s fanciest addresses also knows how to have a little fun.
You don’t need a cage to come face-to-face with sharks anymore. SeaWorld’s revamped Shark Encounter lets you get startlingly close to species like reef sharks, massive sand tigers, and endangered Australian leopard sharks, all inside newly redesigned habitats. It’s equal parts adrenaline and education, and a good reminder that these misunderstood predators are closer to Bruce in Finding Nemo than Jaws in… well, Jaws.

Houston, we have a new reason to visit LEGOLAND California. LEGO Galaxy is the plastic-brick haven’s biggest in-park investment ever, including the first new roller coaster in 20 years. Between the customizable Galacticoaster experience, build-your-own spacecraft stations, and interactive space adventures, aspiring astronauts can easily spend hours exploring this brick-built universe.
The top local shops and boutiques where you can buy gifts, gear, clothes, décor, and more
Much as you’ll want to, you can’t move into Thread Spun, a sustainably minded Encinitas boutique on North Coast Highway. But you can stock up on beautifully made, thoughtfully curated homewares, apparel, accessories, personal care items, and goodies for kids to turn your own abode into the closest approximation, knowing you’re doing good in the process—Thread Spun donates two percent of its sales to charitable causes. Excellent excuse to pick up a seabuckthorn facial serum for yourself when you grab beaded coasters for your bestie’s birthday.
Every climber’s favorite store just got fresh digs: North County’s REI moved from Encinitas to Carlsbad in the La Costa Town Square in February. The grand-opening ceremony included free camping mugs, activities, and a ribbon-chopping ceremony (starring an axe instead of scissors)—a fitting debut for an adventure-focused outpost in one of America’s outdoorsiest cities. Stop by for anything you might need to live your best life al fresco, whether that means an off-the-grid camping trip or a day at the beach with a reusable water bottle and a nice, new umbrella.

Egyptian doors from the Napoleonic era, North Park street lamps from the early 1900s, and 100-year-old Hungarian workbenches are just a few of the eclectic treasures you’ll find at Architectural Salvage. Walking into the home and building materials shop feels like stepping into a real life I Spy book—a world of whimsy packed with storied relics. Formerly located in Little Italy, the beloved store reopened this past November in a new Barrio Logan location. Whether you’re giving an antique a second life or hunting for a hidden gem, this spot delivers surprises you didn’t know your home needed.
In February, heaven on earth for toy lovers and collectors—Replay Toys—moved from Ray Street into a newer and larger location on University Avenue in North Park. Mom of two Kim Nabours started selling her kids’ old playthings at the swap meet 14 years ago. Her side hustle turned to a permanent brick-and-mortar where kids can pick out new and used toys and grown-ups can chase down rare collectibles and nostalgic mementos.
Get out your grimoire—North Park’s Datura (named after a lovely but hallucinogenic and potentially deadly f lower) carries everything you need for witchy business: candles and crystals, incense and oils, plus more than 200 different dried herbs and plants. Seeking shatavari for boosting libido? Gentian root for better intuition? Frankincense for warding off the haters? It’s all here.
People call Uniqlo the “Japanese Gap” for a reason: It’s an affordable, reliable, wildly popular source of wardrobe staples. So, last year, when the first San Diego location opened at Westfield UTC in La Jolla, the 1,000-person crowd that gathered at its grand opening celebration came as no surprise. The store had a ribbon-cutting ceremony, a taiko drum performance, and even Japanese pastries and tea. Now, the beloved store will unveil an outpost at Fashion Valley Mall later this year. Get in line early.

Maxwell’s House of Books’ 22-year tenure in La Mesa makes perfect sense once you learn that owner Craig Maxwell’s grandpa Vernon Wahrenbrock ran the iconic Wahrenbrock’s Book House in downtown for more than seven decades. Maxwell’s packed used book emporium stocks rare editions and budget-friendly finds alike across genres. While you’re digging for your next read, don’t forget to say hi to the shop’s most esteemed bibliophile: its chubby resident cat.
A surefire way to brighten a loved one’s day? Flowers—especially ones as thoughtful and artfully arranged as the bouquets at David’s Daughter in North Park. Owner Chandler Rossi named the chic, welcoming shop in memory of her father, a fellow florist and lifelong inspiration. Offering custom or premade arrangements, floral subscriptions, cute knick-knacks, and collaborative workshops like Pilates & Petals, David’s Daughter purveys everything you need to express sympathy, say thank you to a devoted family member, or help a new romance bloom.
Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
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