Often the first city that comes to mind when we think East County, El Cajon has developed into one of our region’s more complex communities. On the one hand, “The Big Box” is characterized by classic cars cruising its Main Street every Wednesday night, and by its pride in hometown sports heroes, including auto racing icon Jimmie Johnson, and Padres ace Joe Musgrove.
On the other, thanks to a three-decade influx of Middle Eastern immigration, its box-shaped valley has earned a newer nickname: “Little Baghdad.” An estimated 30 percent of its 105,000 residents hail from abroad, led by Chaldean and Arab Iraqis, followed by more recent thousands fleeing wars in Syria and Afghanistan.
Their contributions have transformed the suburban valley into San Diego’s epicenter for Middle Eastern cuisine. Not every El Cajon restaurant hails from this tradition, but thanks in large part to those that do, there’s never been a better time to eat here.
Tekka at Ali Babba
For going on 20 years, this Arabian Nights-inspired family restaurant has introduced Iraqi fare ranging from lamb shank quzi to lamb offal pacha. But Ali Baba’s standouts are also its most accessible dishes: beef, chicken, and sumptuous lamb kababs, which are long strips of seasoned ground meat. The charcoal-grilled skewers featuring hunks of meat go by the name tekka.
Masgoof at Nahrain Fish & Chicken Grill
Despite the name, the modest Masgoof at Nahrain Fish & Chicken Grill eatery wins its fans by roasting fish and fowl in a clay tandoor oven, in particular the Iraqi whole fish preparation, masgoof. In the style of San Diego’s beloved fish markets, customers may peruse a glass counter filled with fish and decide which will wind up on their plates. Popular choices include red snapper and striped bass, but it’s worth remembering the word Nahrain translates to “two rivers.” For freshwater fish traditionally associated with the Tigris and Euphrates, choose carp.
This Syrian kitchen at Mal Al Sham: The Taste Of Damascus is dominated by a pair of shawerma rotisseries, and skewered meats on the menu likewise reinforce the link between Arab and Mediterranean cuisines. For something more distinctly Syrian, look to the kibbeh makkliyah: fried dumplings stuffed with seasoned ground beef and crushed walnuts. Better yet, if you have 30 minutes to spare, wait on the grilled version: kibbeh mashweeyeh.
Salad at Crafted Greens
It’s not al halal in El Cajon. This scratch kitchen at Crafted Greens on Jamacha Road embraces modern terms such as grass-fed, organic, free-range, and sustainable. That said, the keys to Crafted Greens’ success are its myriad salads, flatbreads and hot sandwiches loaded with house-made dressings and vibrant produce sourced from California farms.
Baklava Taco at Al Sultan Baklava
Not to be confused with downtown El Cajon’s stylish baklava bakery Sultan Baklava, Al Sultan sits farther east, just off Jamacha Road. This Turkish dessert specialist offers little to look at beyond bare walls, meaning all eyes are on its rich phyllo-dough pastries, decadently soaked in honey and simple syrup, stuffed with ground nuts, and perhaps drizzled with chocolate.
Phở at Grandpa Táo Kitchen
Another of El Cajon’s refugee populations recently scored a win with his new restaurant devoted to Vietnamese fare, alongside a limited assortment of sushi. But reason number one to pay attention is Grandpa Táo Kitchen‘s phở menu. Whether based in chicken or beef stock, they’re made fragrant thanks to long hours steeped with clove, onions, and star anise—and the best noodles east of the 15.
Based in San Diego, Ian Anderson writes contemplative features about food, drinks, travel, and culture. On the side, he authors left coast road trip guidebooks, and is currently at work on a collection of autobiographical essays, Stories from Before We Were Connected. He did not form British prog rock band Jethro Tull in 1967.
“Our sound is clean; it’s clear. It cuts through,” Taylor says. But when asked how long it took to engineer that classic Taylor sound, he laughs. “Oh, I did not [engineer it]. It was just like, ‘Oh, you really like it? Oh, okay, yeah, I meant to do that.’ We made a guitar that was very innocent, half an accident, but it helped change the music industry.”
Taylor, who started making guitars at 16, only knew one thing when he began: He’d turn his passion into a career. Three years later, he partnered with Kurt Listug, who was 21 at the time. The pair purchased a small guitar shop in Lemon Grove and began building.
On October 15, 1974, they founded Westland Music Company, which became Taylor Guitars in 1976. This year, the company celebrates its 50th anniversary. Having grown sales worldwide to $125M, Taylor counts among its fans some of the music industry’s biggest artists: John Fogerty, Jewel, Zac Brown, Jason Mraz, Katy Perry, and Taylor Swift, to name a few.
But it took more than three decades before Taylor Guitars was a household name. In the ’80s, music was all about heavy metal, synth, and glam—acoustic guitars weren’t exactly flying off the shelves.
Photo Credit: Matt Furman
“We started selling in Los Angeles during the Laurel Canyon days. And, you know, music was changing a lot then,” Taylor says. “Acoustic guitars were always hard to play. The necks were too big, the strings were too high; it took a death grip to play them.”
But Taylor and Listug had faith in their product. They packed up their axes and headed to the 1985 National Association of Music Merchants (NAMM) show, an annual trade event that is the largest of its kind today.
There, they showcased a new line of guitars called the Artist Series, limited-edition models finished in colored stain. One of Taylor Guitars’ distributors challenged them to make a 12-string purple guitar for Prince, who had just released “Purple Rain,” garnering him global stardom.
Prince played his new 655 Artist Series guitar in a Live Aid video that year, though he requested no branding be shown at the time. Luckily, the industry found out who was behind the artist’s new instrument. The calls from musicians trickled in. The shift had begun.
Photo Credit: Matt Furman
Acoustic guitars began reclaiming their popularity. In 1989, MTV Unplugged started showcasing musicians playing acoustic versions of their songs. Riding this wave of renewed interest, Taylor Guitars ramped up production in the ’90s and early aughts. Taylor refined his guitar-making process and, in 1992, found the business a new home in El Cajon, where they remain today, occupying eight buildings.
Around that time, a young Taylor Swift purchased a Baby Taylor, which she used to write songs in the backseat of her car. Swift’s dad dropped off a cassette tape to Taylor’s office while the now-billionaire Swift was still flying under the radar, Taylor recalls.
“I know that every dad thinks his daughter’s special, but mine really is. Would you listen to that cassette?” Swift’s father said to Taylor. In 2008, Swift held her Fearless album release party at the factory.
Photo By Matt Furman
Two years later, the company hired Andy Powers—an Oceanside native who began crafting guitars at the age of 7 and previously ran an instrument-building business of his own—as Taylor’s design successor. Powers re-engineered the brand’s entire lineup of guitars, created new body styles, offered a more diverse range of musical sounds, and developed new guitar voicing architectures. Taylor Guitars sealed its name as one of the best in the industry.
But today, as we tour the facilities, Taylor’s stories are less about the many musicians he’s worked with and more about the families his company—which became fully employee-owned in 2021—has been able to help along the way.
“[Wuhan] came to us from Cambodia,” says Taylor, who gave her a job shortly after she arrived in the states. “She worked for six months and got a raise. She was like, ‘I never thought that life could be like this.’”
Walking along the factory floor, we’re surrounded by half-finished guitar bodies, tiny lasers, larger-than life robots buffing wood, and workers installing fretboards, applying back bracing, and cutting sound holes. Wherever we go, Taylor takes the time to say hello to his countless employees by name.
I ask him what he’s most proud of after half a century of crafting instruments. Even with his focus on his team, I still half-expect him to gesture toward a wall of various celebs playing his guitars. But his reply is swift: “That we were able to make this career out of guitar-making for all these people. That’s what I’m most pleased with.”
Nicolle Monico is an award-winning writer and the director of creative projects, digital editor for San Diego Magazine with more than 19 years of experience in media including Outside Run, JustLuxe and The San Francisco Chronicle.
A foodie's guide to El Cajon's top restaurants and where to explore outdoors
Ariana Drehsler
By Jeanette Giovanniello
Feast for Three plate at Ali Baba
Ariana Drehsler
Eat + Drink
Ali Baba:This Mediterranean spot is known best for its big portions. Order the Feast for Three, which comes with skewers of kebab, chicken tekka, shawarma, cream chop (fried chicken cutlet), salad, rice, bulgur, and hummus. Pair all of that with their homemade naan, then order their Arabic coffee to wrap up your experience.
Sahara: This Iraqi restaurant does falafel best, but you can’t go wrong with chicken and beef kufta kebabs paired with beet salad and tabbouleh.
Hummus and chicken shawarma plate from Mal Al Sham
Ariana Drehsler
Mal Al Sham: Find Syrian food at this halal eatery. The restaurant opened in 2018 and is known for their chicken shawarma wraps, kibbeh makliyah (deep-fried beef, bulgur, and walnut meatballs) and fresh, flavorful hummus.
Al Azayem: While this eatery may look small, its flavorful, tender meat makes it mighty. Highlights from the extensive menu include the lamb shank plate, eggplant stew, and Iraqi samoon bread.
Baklava at Royal Sweets
Ariana Drehsler
Royal Sweets: The options seem endless at this bakery that specializes in traditional Middle Eastern pastries. Try the pistachio baklava, honey-drizzled cheese kanafeh, and sweet Turkish delight to expand your palate and satisfy your sweet tooth.
Grand Ole BBQ Flinn Springs: The East County outpost of this beloved barbecue joint still hits the spot with their popular beef short ribs, brisket, pulled pork, seasoned hot sausage links, and filling sides. Order, then sit outside on the patio to enjoy live music and dancing.
Summers Past Farms Nursery
Ariana Drehsler
Explore
Roam through the family-owned Summers Past Farms nursery, which also houses an herbal soap store and outdoor coffee bar with views of El Capitan Reservoir. The Water Conservation Garden at Cuyamaca College calls for botanical fun with the family. Travel through the park’s six acres and learn about California ecology in the park’s themed gardens. Lastly, check out the Olaf Wieghorst Museum & Western Heritage Center to ponder the history of the American West through the local artist’s paintings of Native Americans, cowboys, and desert landscapes. While not currently open for tours, the Taylor Guitars factory is one of the largest guitar manufacturers in the country, whose axes have been played by artists as iconic as Prince
You have to be crazy or a genius to name a restaurant Fish Guts. You have to be even crazier to open a restaurant that holds maybe two dozen people at a time—if you don’t mind elbowing one other while scarfing down some of the best fish tacos in San Diego.
And yes, “best” is a relative term. But in Fish Guts’ case, it’s for real—and that’s saying something in a town literally world-famous for fish tacos.
Ever since Pablo Becker opened up his diminutive eatery in 2023 at the corner of Logan Avenue and Sampson Street in Barrio Logan, Fish Guts has been named one of the city’s best new restaurants in 2023, Critic’s Pick for the best fish tacos in San Diego in 2024, 2025 and 2026, as well as readers’ top pick in 2024. It’s like if Rubio’s married into the royal family.
Most of his ingredients come straight from the cold waters of the Pacific Ocean, which happens to be down the street. His de espada (blackened swordfish) taco is the stuff of legend. He’s kept Fish Guts operating at an elite level, which tends to happen when you work for five years in Chicago under chef Richard Sandoval (who, by chance, is also his cousin) and open an ahead-of-its-time high-end modern Mexican restaurant in East Village (El Vitral Restaurant & Tequileria, 2009-2013).
Now Becker is branching out again, opening two new concepts in Barrio Logan this fall.
The first will be upstairs from Fish Guts, which at one point was destined to become an intimate omakase counter. Santo Poco will be a lunch-only sandwich shop, offering takeout and delivery (no dine-in), and the sandwiches will be a little Mexican, a little French, a little Italian, a little from Chicago, a little from New York. Basically, a bunch of different styles all on really, really good bread.
“There’s probably going to be a Cuban-style sandwich in there with a touch of Mexican, some cold cut Italians, too, putting my touch on them,” he says. “That’s what I feel like is my style of cooking.”
Things will be traditional, but inventive. Like his fish & chips taco at Fish Guts: two classic dishes, one killer mash-up. There will also be a hat tip to the late, great Anthony Bourdain, a sandwich called the Antonio Bourdain.
The second will be across the street from Fish Guts in the former Lia’s Lumpia space. Concrete Cowboy will be a taco-driven joint on the same wavelength as Fish Guts (keep it simple, keep it special), but featuring land animals rather than sea brethren. Think tacos made with duck confit, ribeye, pork belly, skirt steak.
The inspiration behind Concrete Cowboy comes from Becker’s father, a lifelong Western obsessive, despite growing up in Mexico City’s urban metropolis. “He always liked that cowboy life, that vibe,” he says. “I always say ‘Dad, you just grew up in the wrong city.”
He’s aiming to open Santo Poco in October and Concrete Cowboy in November. Neither require massive renovations, and while the former Lia’s Lumpia space will keep the cabin-esque aesthetic, he’s creating more of an adobe-style exterior and an interior lined with Western-themed wallpaper and taxidermied animals. He’ll also tweak the bar layout to move from a fast-casual feel to full service.
Local designer Dane Danner is designing both spaces and visual direction for menu layouts, logos, and packaging, going for low-key, but high on vibes. Once Concrete Cowboy opens, Fish Guts will temporarily close to remodel the space to switch its white palette for a warmer feel, plus introducing a refreshed menu featuring some new tacos and other items.
Could another Fish Guts be on the way somewhere else in San Diego? Not likely, says Becker. “Fish Guts is cool, “ he says. “I feel once you start branching out, it’s more forced, not as organic.” So for now, count on Becker staying in the neighborhood.
Santo Palo opens for lunch daily October 2026, 2222 Logan Avenue (above Fish Guts). Concrete Cowboy opens Tuesday through Sunday for lunch and dinner November 2026, 2219 Logan Avenue.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.
It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.
For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.
Courtesy of ASID
“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”
ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.
Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?
ASID’s answer: start with one hour.
ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!
Courtesy of ASID
“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”
Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.
“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”
Ten years ago, restaurant design centered around sleek minimalism. Fonts lacked serifs, clean lines dominated, and any manufacturer that made globe-shaped chandeliers must have made an absolute killing.
Things have changed since then, and Jeff Fink says it’s time for Madison on Park to glow up. On September 7, Madison will temporarily close its doors for a top-to-bottom renovation of the space and concept. Fink hopes to reopen this fall ahead of the busy holiday season, with a new look he calls moody mid-century maximalism.
“We have to take into consideration what’s going on culturally,” he says. When Madison first opened, TikTok wasn’t a thing in the U.S. and craft cocktails felt relatively cutting-edge. Today, he sees a resurgence in the vintage look, handmade goods, and low-to-no ABV drinks dominating menus everywhere.
Courtesy of Madison on Park | Photo Credit: Andy McRory
Fink and his partner Matt Sieve have already dabbled with that sort of motif at Sonny’s Pizza, their Brooklyn-inspired joint around the corner. Fully half of the cocktail menu is made up of spritzes, mocktails, and Negronis. Madison 2.0 will take it further.
The new concept doesn’t have a name yet—Fink says they have to feel out the vibes as they make progress with the design. “The name comes when you see it appear,” he says. But he has a few design elements in mind: things like more artwork and more uplighting. “Not cluttered and overstuffed… I want to keep it intimate, sexy, and immersive.”
Madison rightly earned its rep as one of the best-dressed eateries in San Diego, nabbing an Orchid Award for interior design its first year. The returning designers Anna and David Sindelar originally transformed the space from weird padded walls and fake greenery at Lei Lounge into a mid-century modern wonderland, complete with a signature arched ceiling and geometric patterns aplenty. Michelin-recognized chef Mario Cassineri (Ciccia Osteria, Bice Ristorante) built a menu heavy on Mediterranean flavors mixed with California classics.
The new menu shouldn’t feel completely jarring, but will take cues from Fink’s recent travels in Spain with his family. Expect shareable plates with lighter ingredients. “Americans eat way too much, and our portions are way too big,” he says. “I like the idea of smaller plates, healthier plates, and being creative… I’d rather see 15 items on the menu that are all less than $20 so that I can try different ones.” Bar manager Danny Kuehner will continue developing craft cocktails and mocktails for the new venture, as well as curating a selection of wine from Europe and locally.
Courtesy of Madison on Park | Photo Credit: Haley Hill
This isn’t the only project on their plate. Besides running Sonny’s in University Heights and Madi in Normal Heights, later this fall, Fink and Sieve will also open Josie’s, a modern all-day, Midwestern-style diner inspired by Sieve’s Minnesota roots. Like all their restaurants, it’ll hold a special part of their families’ legacies—something Fink hopes people feel as soon as they enter.
“You walk into Sonny’s, you’re like ‘Oh, Jeff’s at home,’” Fink laughs. “[Josies’] will be ‘Matt’s at home.’” The next version of Madison? We’ll have to wait and see.
Madison on Park will temporarily close on September 7 until October (barring any unexpected delays). Keep up with the newest updates on Madison’s Instagram.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
When I was pregnant, my food craving was singular and intense. If I didn’t eat at least one thing doused in cinnamon every day (ideally, more than one), I was—to put it gently—a complete monster.
Since then, my obsession has tempered somewhat. But cinnamon buns still perch high on my top treats list, so I’m always on the lookout for the next great place to indulge. IMO, The Huddle in Mission Hills’ mondo cinnamon roll remains top-tier, but after eyeing the ooey, gooey goodies from Sinner Buns, we might have a contender.
Originally from Ukraine, Daria Nadar had already done everything one can do at a bakery—business operations, wholesale contracts, actually baking, you name it—so during the pandemic, she started dabbling with perfecting her cinnamon rolls. After she got a couple fans over social media, she threw her first pop-up to see how they’d be received. She sold out.
After a few false starts with a couple storefronts and business deals, Nadar officially launched Sinner Buns in October 2025 with her partner Filipe Pazi. After making it through an unexpectedly hectic season stuffed with holiday orders, the team closed temporarily to get everything in line and reopened this April. Business has remained in full swing ever since.
There are only so many ingredients in a cinnamon roll, but “the process is what makes it special,” she says, adding they use fresh yeast rather than powder and a 48-hour process for each batch of brioche dough made to order. (Thus the need for pre-orders.) Customers can preorder until Thursday each week for pickup Friday, Saturday, or Sunday from Sinner Buns’ ghost kitchen at 780 Hollister Street, just east of Imperial Beach.
You can also catch her at various pop-ups around San Diego, the next one taking place on Saturday, August 22 at Infusion Lab Coffee in Pacific Beach. Eventually, Nadar opens to offer nationwide shipping (once she figures out the logistics and quality control) and one day, her own storefront.
But it’ll be on her terms, not the whims of social media. “We already learned how to not only rely on virality of the product, because you go viral and then it fades,” she says. “It’s a slow burner, and I know eventually, it’s going to grow much more.”
Courtesy of San Diego Spirits Festival
San Diego Restaurant News & Food Events
Beth’s Bites
Get spirited away at the 17th annual San Diego Spirits Festival. If you understood that reference, I regret to inform you that it is not a Studio Ghibli watchathon, but it’s still a win with a bonanza of craft makers pouring libations at the Museum of Contemporary Art in La Jolla for two full days. On September 26-27, try sips, glugs, and guzzles from brands like Condesa Gin and Uncle Nearest (with some bites to wash it all down, of course). Could you ask for a more picturesque venue? Spoiler alert: no.
You love to see a longtime employee take the reins of a beloved local institution. That’s exactly what happened at Konito’s Cafe in Pacific Beach, which is currently transitioning to Pablo’s Cafe, which is now under new ownership. (Yes, his name is Pablo.) Will their breakfast sandwich still slap? Guess we’ll have to go find out.
I’ve yet to visit Tigawok, the small California-based chain serving mini bowls like Kung Pao chicken and Mapo tofu. But the latest storefront (and the first in San Diego) is now soft open in La Jolla, and it’s only a matter of time before their Sichuan shredded chicken gets in my belly.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Mai Vue was just 34 weeks pregnant when she delivered her baby. Her pregnancy had been complicated, and she’d had a recent second trimester pregnancy loss, which led to her receiving specialized care from Sean Daneshmand, MD, a Scripps Clinic perinatologist who oversees high-risk pregnancies. Dr. Daneshmand and his team took care of Mai during her pregnancy, through the birth of her healthy baby girl and beyond. Mai was part of a program Scripps launched to provide support to new moms in the weeks and months after delivery. The postpartum program, known as Scripps Health’s Fourth Trimester Continuum of Care, provides care for women with high-risk pregnancies to optimize their health after childbirth and reduce the risk of complications in future pregnancies. Click here to learn more.
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