Reinvention has never been more necessary in the restaurant world. Used to be you only had to come up with a good concept, and diners would be very comfortable patronizing it for a couple decades. Now the cult of new is driving every American experience—from retail to restaurants to tech to dating. Diners used to find “their spot” and go back again and again until they got a plaque on a seat somewhere. Now the new “regular spot” is whatever spot is new.
Not saying the need for renewal was what drove Cohn Restaurant Group (CRG) to re-brand 100 Wines in Hillcrest, but re-brand they have. And ambitiously. With the help of their designer Philippe Beltran, the spot (1027 University Ave.) has been recast in three different ways. It almost echoes the multi-concept trend diners have come to love at places like Eataly (New York) or Liberty Public Market (Point Loma).
The first part of the reinvention isn’t new, per se. It’s arguably CRG’s most beloved concept, Bo-Beau Kitchen, a California-French bistro built on knock-out brussels sprouts and sepia-toned mood lighting. It’s next door where CRG is really spreading its wings.
The major news is Libertad, San Diego’s first not-for-profit taco shop. The joke, of course, knowing the industry’s notoriously small margins, is: Aren’t all restaurants non-profits?
The for-charity restaurant is actually a trend that’s been slowly emerging across America, from Portland’s Oregon Public House to Troop Café in Milwaukee. At Libertad, 100 percent of the profits will go to charities. An advisory committee of five San Diegans will choose the charities, which will rotate every month. No advisory committee members will be part of CRG, and CRG will not have a role in choosing the charities. Even if Tacos Libertad loses money, CRG is guaranteeing at least $3,000 to that charity. When it comes to “profits,” CRG is just accounting day-to-day operations of the restaurant (food costs, employee wages, etc.) before paying out the charities. They’re not trying to recoup any of the build-out costs, cost of home office support or marketing from CRG, or designer Philippe Beltran’s work.
Seems to be a big win-win for Hillcrest and CRG. The company is accepting applications from charities online. If chosen, the charities are encouraged to promote in every which way they can, naturally, and sell as many tacos as they can. The customers buying a taco benefit from giving back and getting a meal. The Cohns have lived in Hillcrest for years, so they’re giving back to their own neighborhood. And as these charities promote and drive traffic every month, Libertad customers will no doubt see Bo-Beau Hillcrest. They may even decide to get a drink at the third part of this remodel—a “speakeasy” called caché.
Caché will be a small, 19th century-inspired Parisian craft cocktail and wine bar hidden behind Libertad, with vintage chandeliers, a Toulouse Lautrec-era mural, wax paper-lined walls, living trees, etc.
Enough with the talk. The concepts open doors in Hillcrest this week. Take a look at the first known photos in the universe.
San Diego has lost a number of ambitious concepts lately—Vulture and Dreamboat in University Heights, Wildflour Delicatessen in Liberty Station, Deckman’s in North Park, Matsu in Oceanside. All have different reasons for closing (some outgrew their space, some overshot their costs), but none of them suffered for quality. Ditto for the next casualty. On July 19, Cellar Hand in Hillcrest will close its doors.
Unlike the other closures, there’s actually a silver lining. The Perr family, who owns both Cellar Hand and Pali Wine Co., announced they will relocate Pali’s tasting room from Little Italy to take over the vacated Cellar Hand space.
Cellar Hand opened just over two years ago with a promise to source 100 percent of their produce locally. Ambitious, but admirable. Logan Kendall, the original executive chef, launched with a menu centered around lots of funky fermentation, tinned fish preserved in-house, a bevy of fun dips like labneh and whipped tahini, and a ridiculously fantastic pork chop from Thompson Heritage Farms. Wine Enthusiast named the 120-seat eatery one of the top 50 wine-focused restaurants in the country in 2025—not a shock, considering the mega wine chops behind the project.
Following Kendall’s tenure, chefs Ashley McBrady and then Sable-Tanya Wentwoord took over the reins, keeping things rolling with expanded brunch offerings, chef’s dinners, and all the usual accoutrements of a hyped spot. Before joining the Pali Wine/Cellar Hand team, Wentwoord worked and staged at multiple James Beard Award–recognized and Michelin-starred restaurants in Boulder, Colorado (Frasca Food and Wine); San Francisco, CA (Coi, Che Fico); Providence, Rhode Island (Persimmon); and Fredericksburg, Tex. (Southold Farm + Cellar). She will continue to head the food program at Pali Wine Co.
Bad luck or bad timing, the reasons behind closing Cellar Hand don’t really matter. But I, for one, will really miss that pork chop.
Photo Credit: Kimberly Motos
Still, Cellar Hand’s loss is Pali Wine Co.’s gain, or at least a small balm on the sting of closure. The tasting room in Little Italy opened 10 years ago, bringing its Central Coast wine and vibes to an area smack in the middle of a craft beer boom. When it came time to renew the lease, the Perrs say the landlord did the landlord-y thing and tried to nearly double the rent. (Tale as old as time—just ask Wildwood Flour.)
Rather than suffer a double-whammy, the Perr family instead decided to shift their focus (and finances) to the heart of their businesses: wine. And despite losing a very cool rooftop patio in one sizzling hot neighborhood, they are gaining a pretty prime spot in a different sizzling hot neighborhood with a not-too-shabby patio of its own accord. (One more silver lining: no more jet noise from the airport!)
By moving Pali Wine Co. to where Cellar Hand used to be, they could at least keep a toehold in San Diego, says Nick Perr, managing partner. His family has made wine in Santa Barbara county for over two decades, with 10 of those years in the San Diego market—an investment they refused to lose. “That’s why it’s impossible to separate our winery from our San Diego community,” he explains, adding that the new location will allow Pali Wine Co. to offer programming designed around the nearby Hillcrest farmers market.
Guests can expect the same wine selection, wine club perks, private tastings, and similar food offerings Pali Wine Co. offers in Little Italy to transfer to Hillcrest. And maybe, if we’re lucky, they’ll bring back the pork chop (please?)
“We are extremely proud of what we accomplished at Cellar Hand,” said Perr in a statement. “Running an independent restaurant with real values is hard, and we gave it everything we had.”
Cellar Hand will permanently close on July 19. Pali Wine Co. will cease operations at 2130 India Street on July 19 and will move to 1440 University Avenue.
Pali’s new location in Hillcrest will soft open on August 12 with a grand opening on August 22. Operating hours will be Wednesday through Friday, 2 p.m. to 10 p.m.; Saturday, noon to 10 p.m.; and Sunday, noon to 9 p.m. Happy hour will run Wednesday through Sunday (hours to be determined).
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Is craft beer dead? Not according to Justin Philips and Patrick Woolum. “I don’t think craft beer is going anywhere,” says Philips. “People still go out. People still go to those breweries, they go to bars. People are still out there.”
He would know. He’s spent the last four-and-a-half years working at Mike Hess Brewing, plus he earned a Professional Certificate in the Business of Craft Beer from San Diego State University in 2024. Woolum worked as a bar manager at a steakhouse for nearly two decades. From their front-row seats, they kept their eyes open and waited for the right location, so when the opportunity arose, they could open their own spot. And early next year, they will—Rocko’s Modern Taproom, in the heart of Hillcrest.
Courtesy of Rocko’s Modern Taphouse
Even though craft beer isn’t as dominant as it was in, say, 2015, Hillcrest hardly suffers from a lack of places to down a couple of drafts or slurp down some shots. But besides Hillcrest Brewing Company, Philips says he didn’t see a ton of other beer-centric places in the area and saw it as an opportunity to fill a void.
Rocko’s, named for their dog, will be an all-ages, dog-friendly place with lots of games and entertainment options like pool tables, dart boards, old school arcades, live music, karaoke, comedy shows, open mic nights—basically, fun for everyone, he says.
Courtesy of Google Maps
“We’re trying to make it a fun, bright place to hang out,” he explains, with a vibrant palette inspired by the ’90s cartoon Rocko’s Modern Life. (Rocko’s Modern Life, Rocko’s Modern Taphouse… get it?) They hope to open by January or February, pending permits, with plenty of craft beer and wine, cider, kombucha, hard seltzers, and non-alcoholic options to drink. The food menu leans towards hand-helds (easier to play games that way, Philips explains), with items like paninis, burgers, and other bar food staples.
Initially, they plan to open seven days a week for lunch and dinner, plus weekend brunch, depending on demand. But with Scripps Mercy Hospital across the street, plus plenty of other offices and businesses, Philips thinks they’ll probably add lunch hours by summertime. “People are going to need a place to take their break,” he says. But in true Hillcrest fashion, he welcomes everyone to come check it out. “We’re going to be open to all,” he promises.
Rocko’s Modern Taphouse opens at 3940 Fourth Avenue, Suite 200 (second floor) in early 2026.
Courtesy of Bica
San Diego Restaurant News & Food Events
Restaurants Look To Social Clubs To Bring In Some More Warm Bodies
Restaurants are struggling right now. The silver lining is the creativity and adaptations that come through the dip. To that end, a lot of restaurants are turning to social clubs—who bring in different crowds. Adams Run Club does a social run at 7 a.m. every Friday and a 5-mile run at 6 p.m. every Monday, both starting at Bica in Normal Heights. It gives the coffee shop a regular gaggle of runners who are probably pretty hungry when they’re done. For the more literary minded, book clubs meeting at bars has a storied history (pun apologies).
Madelyne Wagner launched Reading Not Required in 2021 as a way to connect with other women readers after Covid lockdowns. Attendees never have to read the book, she stresses. It’s much more about getting to know new folks in a very casual environment—in this club’s case, at The Ould Sod in Normal Heights. “It’s just like getting a drink with friends, and obviously you don’t have to drink,” she says. But on the last Tuesday of every month, around 30-50 people gather to talk books, trade books, or just have a drink with some new (and old) friends. It’s a win for attendees and a nice boost for the bar.
Restaurants and bars have never just been places to eat; they’re third spaces, nice-smelling gathering spots. If you’ve got a group of folks who, say, enjoy board games or bike rides, why not see if your favorite local spot will section off a space for you and your social pals every once in a while? Win-win.
Rendering Courtesy of Kiku Room
Beth’s Bites
Puesto keeps pushing boundaries. It received its first Michelin Plate honor in the 2019 All-California Michelin guide for its from-scratch Mexican-American cuisine, won gold at the Great American Beer Festival in 2024 for brewmaster Doug Hasker’s Negra dark lager, and announced plans to expand to Nashville next year. The newest move is all eight locations have now gone completely seed oil free. The group had already moved to additive-free tequilas and non-GMO tortillas, so the move to alternatives like olive oil, avocado oil, and RSPO-certified palm oil carries that good-ingredients ethos a bit further.
Listening bar and lounge Kiku Room just opened, bringing low-key vibes and low-priced cocktails to Little Italy. I think everyone is ready for a dose of both.
Maybe only food industry nerds will be interested, but since I solidly relate to that title, here we go. The Specialty Food Association’s (SFA) Winter FancyFaire* (WFF)—yes, the asterisk is weirdly part of the official event name—is coming to San Diego for the first time ever this January from its longtime home in Las Vegas. “Why should I care?” you may be asking. Well, it’s only one of the biggest and most cutting-edge trade shows in the foodservice industry anywhere. It’s basically a showcase of all the latest kitchen gadgets and doo-dads, a bellwether of what flavors and ingredients are likely to be the Next Big Thing on menus over the next year, and a veritable Who’s Who of bigwigs behind the scenes. These are the decision-makers, the movers and shakers, the Miranda Priestlys of hospitality, and they picked San Diego over every other place they could have moved to. I think that’s worth a pat on our collective culinary back.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Local food culture has finally, mercifully accepted that Mexican food goes far deeper than the albeit almighty taco. Baja seafood is world-class (if you haven’t yet enjoyed fresh lobster in Puerto Vallarta, remedy that as soon as possible). Oh, the lamb barbacoa of Hidalgo. Oaxacan mole tradition stretches back centuries, and the Caribbean influence across the Yucatán Peninsula manifests in fresh fruit accompanying things like cochinita pibil. Heck, just do a quick google search of “restaurants” + “ Mexico City” and you’ll get a glimpse of how wide the wings of Mexican food spread.
That variety is what Origen hopes to show off and proliferate when it opens in Hillcrest this week. It’s the first collaboration between co-founders Franco Mestre and Sebastian Berho who previously launched a number of concepts (like Trattoria Da Sofia in Kensington).
Courtesy of Origen
“Origen, in English, is where everything starts,” Mestre explains.
For Mestre, whose family came to San Diego from Mexico City (his father helped open a number of restaurants in San Diego, including the beloved Candela’s), it’s long been a dream to open a place that would redefine people’s notions of what Mexican food can be.
Chef Tomás Fernández has created a minimalist menu of shared plates that’ll change daily. Expect plenty of fresh seafood, a Mexican-seasoned short rib, a Peruvian-inspired ceviche with leche de tigre (tiger’s milk) with lots of fresh citrus, and tuna tartare—all served on custom plates made by a ceramicist in Guadalajara. Brandon MacLyman (Noble Experiment, Trattoria Da Sofia) will head the beverage program, focusing on organic ingredients and housemade accoutrements. Expect around seven house cocktails—plus wines from around the world, including natural options. “They’re fun, they’re funky, it’s something different and fresh,” Mestre says.
Courtesy of Origen
The 3,000-square-foot space seats 90 guests, with a design that expresses the laid-back, Baja beach vibe. “A lot of tans, a lot of beiges, very calming,” explains Mestre, who says he and Berho were inspired by surf trips to the area fueled by fresh seafood at unfussy restaurants. “It’s just the art from the local people that live there, and the community that it creates in those spaces. It’s fantastic… we wanted to replicate something from down there and bring it up here.”
Origen opens Sunday, March 2 and will be open for dinner service Tuesdays through Sundays from 5 p.m. to 9:30 p.m., although Mestre says they may quietly soft open this week to work out any kinks. He hopes that with a constantly rotating menu, people will feel enticed to keep coming back.
Origen opens its doors next month at 3831 Park Blvd, Hillcrest.
Courtesy of Marisi
San Diego Restaurant News & Food Events
Marisi Hosts Michelin-Starred Chefs For One Night Only
However you choose to celebrate 311 Day, there’s one place that will very likely be the most delicious destination in town. Marisi in La Jolla will host chefs Rodrigo Rivera-Rio (Michelin-starred KOLI in Monterrey) and Luis Ronzón (Ixi’im at the Chablé Yucatán, named a “50 Best” hotel in 2024) on March 11 for one night of Mexican-American wizard food. Expect course after course of housemade pastas, hearth-prepared meats, and other surprises (plus an optional wine pairing). Amber might be the color of my energy that day, but hungry will definitely be the state of my being.
Courtesy of Uber Eats Wynston’s Ice Cream
Beth’s Bites
After some company shakeups and major real estate moves, The Lost Abbey’s iconic Duck Duck Gooze release opens to the public this Friday, giving beer fans the chance to get their mitts on the oak-aged sour ale that only comes out every three years. Who said craft beer was dead?
Not all hotel breakfasts are created equal. Take Gooseberries Kafe in Hillcrest, for instance. The bakery and restaurant on the ground floor of The Аврóра Hillcrest serves coffee, pastries, and other simple eats for breakfast and lunch, and is definitely a step up from run-of-the-mill continental fare. As of next month, it’ll do the same in Little Italy when they open a standalone location at 1502 India Street.
San Diego is an ice cream city—I said what I said. Now that San Marco-based Wynston’s Ice Cream took home two first place ribbons from the National Ice Cream Association Awards, more people than ever are going to know about it. (It begs the question—are scoops the new fish taco?)
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in.
For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement.
NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business.
“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.”
With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them.
“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block.
And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.
Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.”
“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.”
If you look up “restaurant lifer” in the dictionary, Michael Simpson’s picture will probably pop up.
He waited tables at the iconic French Gourmet in Pacific Beach. He was sommelier at Croce’s Park West in Bankers Hill for 11 years. He was the director of operations at Barrio Star for another six. He’s currently the GM at Town and Country Resort. The man cut his teeth at Disneyland Paris in his native France, for Pete’s sake. He’s been around.
But come March, he’ll do something he’s never done before—open his own restaurant. That restaurant is Frenchy’s Hideout, coming to University Avenue in Hillcrest.
“My whole life is based on creating experiences in hospitality,” he says.
At The French Gourmet, he saw how diners reacted to the alchemical magic of wine dinners—meeting winemakers, talking about regions and soils and varieties, and how and why certain wines paired so well with certain foods. Since then, he kept his eye open for the right spot at the right time. When he saw the former Crème de la Crêpe space for sale, “it was just a coincidence, but perfect timing.”
Frenchy’s Hideout will have a regular dinner menu, but focus primarily on multi-course wine dinners. Simpson will run the wine program to pair with food from chef Eric Radoc, who was chef de cuisine at ARLO at Town and Country Resort, plus California Native in Del Mar, and sous chef at 20|Twenty in Carlsbad.
Expect traditional French dishes with a twist. “We don’t want to just be a French bistro,” Simpson says.
So, there’ll be classic seafood towers and beef Bourguignon, but also fresh pastas and some vintage dining-room theatricality. “We have a lot of things that are flambéed,” he promises, like a crepes suzette with Grand Marnier, set aflame tableside. A majority of wines will come from France, but wine dinners will focus on domestic so winemakers from, say, Napa, can attend and guide the experience.
The vibe will be moody—navy blue walls, dark wood paneling, gold accents—and the space somewhat small (Simpson calls it “exclusive”) with 42 dining seats and five bar seats. He’s enclosing the patio and adding some fire pit tables for a more intimate, social experience. “My goal is not just to have food and wine and good service, but to have people’s minds blown away,” he says. “The ambiance is more of a social place to meet people and travel the world, while enjoying food and wine together.”
The name Frenchy’s Hideout comes from his early days in the United States when “every single person called me Frenchy.” And “Hideout” because it’s intimate, “a hidden gem kind of thing. It’s my dream come true.”
Frenchy’s Hideout opens at 142 W University Ave Ste C in Hillcrest this March. Open Tue-Sun, 4 p.m.-10 p.m., Fri-Sat, 4 p.m.-10:30 p.m.
San Diego Restaurant News & Food Events
Coffee & Beer Day at AleSmith Brewing Co.
Two of my favorite beverages unite at AleSmith’s second annual Coffee & Beer event on Feb. 22, with a tap list of coffee beers from around the country. The event-exclusive six-pack includes six breweries—Firestone Walker, North Park Beer Co., Arizona Wilderness, Fort George, Masthead, and Reuben’s Brews—and their collaborative beers with different roasters, including local darling Dark Horse Coffee Roasters. It’s free, there’s coffee, there’s beer, it ends at 3 p.m., and families are always welcome at AleSmith.
The coffee news keeps coming—Public Square Coffee surprised-opened its second location at 550 West C Street on Tuesday with promises of more food and full service once they get their feet under them. Promisingly, Wavy Burgers—the concept started by top chef Phillip Esteban (White Rice, Wildflour), and sold to current owners—is handling food.
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Sure, when starting any venture—business, family, cult—many would prefer a lovingly restored Victorian home, nuzzled between always-blooming jacarandas and a pint-sized lending library. We want our dream restaurant in a structure that makes people say, “I can’t believe this is a restaurant and not the home of a great person (possibly Tom Hanks) who teaches kids to read.” It’s preferable if the house is as old as possible without triggering the “historical building” designation, which causes all kinds of permitting snafus (your proposal of adding a patio will require approval from all active and former presidents of the historical preservation society and at least two Jesuses).
Or we want the opposite: a hole in the wall that turns us into a Rudy-level inspirational story, people slow-clapping and fighting back single tears with each dish we manage to serve (see Little Lion Cafe or Banh Thai). Or an industrial warehouse whose years as an auto shop or meth lab gives it a “once gritty, now liver-moussed” je nes sais quoi (Juniper and Ivy, Ironside Fish & Oyster).
Photo Credit: James Tran Cellar Hand is the rare spot where you can close your eyes and point at a menu item and still end up happy.
What few of us put on our dream boards is the middle ground—the largely uniform pockets of micro-retail that harbor America’s vital nail salons and burner-phone entrepreneurs. Yet, as commercial space in San Diego becomes scarce and gougey, strip malls are the future and saving grace of our restaurant culture. Fresh out of investor war chests or a strong WhatsApp connection with gods, most of us are going to find a reasonable box and put some oomph into it.
For fans, strip-mall restaurants have a few advantages over those perched on stilts overlooking famed surf breaks, or old barns retrofitted into charcuterie journeys. And that is: For a few months after opening, a strip mall gem will be ours and only ours. The buzz tends to be slow-burn. The first people who discover it will be a more desirable brand of food seekers, immune to the virus of glitz. Less-shiny roads bring better travelers.
Photo Credit: James Tran The restaurant is from the family behind Pali Wine Co., which specializes in low-intervention wines from Lompoc.
Though we associate strip malls with Quiznos-tier culinary might, San Diego has a more optimistic history. Convoy District is the paragon. Mira Mesa’s Indian and Middle Eastern food scene, too. There is the mighty Sushi Ota in Pacific Beach and, now, Cellar Hand in Hillcrest.
Adjacent the DMV and across from the 7-Eleven, Cellar Hand is the new concept from family-owned, Lompoc-based Pali Wine Co. and chef Logan Kendall. There is something poetic about a restaurant next to a chiropractor’s office, since the human back is no match for kitchen work.
Cellar Hand is not unsexy. They blew out the walls on this corner of University Avenue, added woods and metal, and cordoned the indoor-outdoor patio experience off from the parking lot with planters.
Photo Credit: James Tran Berkshire pork from the local pasture with huge chef fans: Thompson Heritage Ranch.
As for the food, I haven’t come across something this good since Callie opened. It blew away my expectations, but I’m not shocked—Kendall’s got a deft hand with herby sauces and has been stalking farmers and local boats and bakers in San Diego for a good while now. Though people go to Pali’s first tasting room in Little Italy for low-intervention wines, his small, simple bites there were always better than they needed to be.
But Cellar Hand is something more. And that more is ingredients. At this point the “farm-to-table” movement has been co-opted, mocked, pantsed, and wet-willied. I often wonder if some of the restaurants claiming “farm” think the back of every commercial-food semi truck is filled with a biodynamic greenhouse tilled by Wendell Berry.
Photo Credit: James Tran These tomatoes taste like tomatoes, not red-flavored water.
But I’ve been around this food scene long enough to know that most of Kendall’s friends smell like vines and hot soil. He shadows them, riding around in their ATVs, and they reward his loitering. Sure, he and sous chef Ashley McBrady are cooking at Cellar Hand. But they mostly get the best damn ingredients you’re going to find—the apple you ate off a tree that blew your mind, the tomato you grew that tasted like every “tomato” before was a sham—and build them an A-list supporting cast.
It’s farm-to-table as an extreme sport or benevolent obsession, possibly a reaction to all the half-assing and straight-up fraud. The apex of this movement was when Alice Waters served a single raw peach as a dessert at Chez Panisse. Esoteric, sure. And I’d be a little pissed if I ponied up Panisse money to be offered a piece of fruit. But her point was made: When you start with food grown in healthy soil, picked ripe in the season it was supposed to be picked in, its base charms are pretty incredible. If we look at a great dish as a 100-yard dash, using the best ingredients is like beginning that race on the 60-yard line.
Photo Credit: James Tran Next-level strip mall restaurants are the future as space in San Diego gets rarer.
Start a meal at Cellar Hand with the bluefin nduja toast. Instead of cured pork, it’s cubes of raw bluefin caught in San Diego, tossed in nduja spices (usually sweet smoked paprika and Calabrian chiles), white soy, and Meyer lemon. A hillock of it comes piled on charred housemade toast with dill aioli and local chives.
From the dipping section of the menu, get the baba ganoush, eggplants from Chino and D’Acquisto Farms charred in the pita oven then blended with tahini and spiked with Meyer lemon. It’s the lemon balm harissa— pulverized with arugula and cilantro (Hukama Produce), then topped with pomegranate seeds and dukkah (toasted sesame, cumin, and smoky coriander)—that sets it off. The whipped tahini is decent, but high acid bullies the seedy, nutty depth—although the warm, airy, house-fermented and wood-fired pita makes anything taste better.
Photo Credit: James Tran Chicken liver pate with orange wine Jell-O shots on brown butter toast.
The chicken liver pate looks like a frat trick: a fluffy, creamy pile of mousse topped with Jell-O shots. Hillcrest has a formidable and enduring Jell-O shot tradition, so this feels like a sign of respect—except these ’80s jiggle-party cubes are made of Pali’s orange wine (a tannic white that gets its Cointreau-bottle hue from resting the wine with skins). Put on sesame bread cooked in brown butter and topped with sumac and local grapefruit oil, it’s a fairly incredible, Gatsbian bite.
Kendall and McBrady’s favorite thing seems to be Simon & Garfunkeling local dirt candy. Farm duets. The tomato dish pairs D’Acquisto tomatoes with R&L Farms stone fruit (white peaches and plums).
They’re dressed in a simple, intoxicant sauce made of arugula and fermented red wine and garnished with Chino Farm radish greens and salt.
Photo Credit: James Tran To the left of those hedges are a couple of Hondas, but you’d never know it.
For the phenomenal melon dish, they use Weiser Family Farms’ Rocky Sweet melons, JR Organics’ watermelon, and Chino Farm cucumbers (compressed with lemon juice and cinnamon basil). It’s tossed in urfa biber (a complex, moody Turkish chile that’s got a hint of dark raisin and gives the dish a rarely tasted flavor profile). They ferment cantaloupe in salt and Beylik Family Farms chiles, blend it into a gel-like kosho, and drizzle it atop the whole deal, then add Bulgarian feta and melon seeds they dehydrate and puff. The star is the cool, sweetened lemon-basil broth at the bottom (left over from compressing the cukes).
The Chino Farm squash is a meal in itself: trimmed and vacuum-sealed with dill, then charred with balm harissa and fattened up with herbed ricotta made from Thompson Heritage Ranch milk. The team makes their own za’atar (thyme, sesame, urfa biber, aleppo, sumac), then pours hot oil over it for a riff on salsa macha.
Photo Credit: James Tran For dessert, an ice cream sandwich with brown butter toast and a scoop from Chino Farm’s new creamery, Aisu.
I try two entrees, one hit and one miss. The miss is the whole local rockfish, which gets overwhelmed in a too-acidic housemade labneh. The hit is the Berkshire pork—from the rapidly chef-famous Thompson Heritage Ranch in Ramona—that is simply seared in its own fat, basted in brown butter and pineapple sage, deglazed in Pali’s Tower 15 “Swell” wine (a mix of Bordeaux reds), and garnished with candy grapes from R&L Farms, toasted almonds, and jus. This pork redefines the genre.
It makes sense that winemakers would go this obsessive about peak agriculture—especially in San Diego, with its obscenely fertile soils (Waters would come to Chino Farm in Rancho Santa Fe for her produce), nearly year-round growing climate, and the most small farms per capita of any county in the US. Our produce is land caviar. Not all restaurant operators can afford to use it this extensively, and there’s no shame in that. But Kendall and McBrady get to, and they do it with just the right balance of tweak and restraint.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.
Tommy Bahama Miramonte Resort & Spa
Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.
Healcove Chiropractic
There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.
Juice Holler
West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.
Everwell Acupuncture
We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.
