Food & Drink SEPTEMBER 6, 2023

Getting In the Spirit With Aaron Paul & Bryan Cranston

The Breaking Bad duo open up about getting slapped around by a spirit, the life-changing magic of good mezcal, and the Del Mar Wine + Food Fest

Getting In the Spirit With Aaron Paul & Bryan Cranston
Courtesy of Dos Hombres Mezcal
Dos Hombres Mezcal Bryan Cranston Aaron Paul San Diego Del Mar Wine + Food Festival 2023

Dos Hombres Mezcal Bryan Cranston Aaron Paul San Diego Del Mar Wine + Food Festival 2023

Courtesy of Dos Hombres Mezcal

“Why not make a tequila, like literally everyone else?” I ask Breaking Bad actors Aaron Paul and Bryan Cranston as we discuss their mezcal brand, Dos Hombres. “That’s what I said,” Cranston laughs, but Paul had become enamored with mezcal. It had to be mezcal. Seven years after its initial conception, their mezcal brand is ascendent. But they certainly didn’t make it easy for themselves. Mezcal is a rustic spirit. Pure expression. So flavorful you can barely fit the cap on the bottle. It’s tequila’s dangerous cousin, one who rides a motorcycle and smokes cigarettes. It’s harder to make, harder to sell, even harder to find.Hearing Aaron Paul and Bryan Cranston talk about Dos Hombres is a kinetic experience. In one moment, they’re exuberant proselytizers about the charms of mezcal, and then the next deeply serious about the cultural responsibilities toward this ancient spirit and its people, all the while looking for opportunities to joke around and make each other laugh, like a couple brothers in the back seat on a road trip.On Friday, September 8 they’ll be putting this particular show on display as a part of the Del Mar Wine + Food Festival, hosting a five-course meal and tasting experience at the Lodge at Torrey Pines. Ahead of the event, I chatted with them about Dos Hombres, getting slapped around by a spirit, and about the life-changing magic of good mezcal.

Is celebrity mezcal the future? Ten years from now, is Timothée Chalamet going to have a mezcal brand?

Bryan Cranston (BC): We’d have to go pay him a visit first. [mobster voice] “Timothee. It’s really not in your best interest, Mr. Chalamet. If you don’t mind me being so personal…”But you know, it depends. Here’s the thing: we want every mezcal on the market to be good. We really do. Because if someone who is not used to mezcal is convinced to try it, and it tastes industrial or too smokey or whatever, the whole category suffers. So whatever anybody does, we just hope that they do it at a premium level.

I heard an interview where, Aaron, you describe preferring aggressive flavors and Bryan you describe preferring seductive flavors.

BC: Kind of like our personalities.Aaron Paul (AP): [laughs]BC: You know, I’m a lover, not a fighter.AP: Oh, are you?BC: Oh yeah, a lover.AP: I don’t know if “aggressive” is the appropriate word, I just don’t mind a bit of a bite, a warmth, when I taste my spirits. Typically I like to drink spirits neat or on the rocks, of course I love a good cocktail from time to time, depending on the occasion, but I like to drink it in its pure, honest form. I like to feel the warmth. And Bryan likes something incredibly smooth, seductive…BC: sexy…AP: Sexy.BC: handsome…AP: [laughs] I don’t mind getting slapped around a little bit. Look, if we both couldn’t agree on it, there’s no reason we would move forward. So we needed to find something that we both could agree on and fall in love with.

I know obviously you tasted a bunch before you reached the one you went with, but was mezcal a common ground right away? Did mezcal thread that needle between your instincts?

BC: We weren’t looking for any spirit. We were looking for a mezcal. He introduced it; I should say reintroduced it to me seven years ago, and I really love it now.AP: But when he was first introduced to mezcal, [40] years ago, it was really bad mezcal. 750ml plastic bottle. Dead worm at the bottom of it. Just not high quality.BC: It smelled like some industrial fluid cleaner. It was terrible.AP: So when I pitched him this idea, he thought I was out of my mind, you know? I said “no, man. This is the spirit.” It’s just the cleanest spirit that I know. So I reintroduced him to the world of mezcal, and he fell in love.BC: And we went down to Oaxaca, and we tried about 90 or so different spirits, and most of them weren’t exactly it. They would be way too strong for me, or too weak for him. But over the course of the week, I think our tastes started to merge to the middle. And I started to really appreciate a nice warm finish, a clean taste. It had to be clean, had to have a great aroma. It had to check all the boxes, or else, why do it?

The product that you ended up bottling: Is that the exact same thing you were given in San Luis Del Rio?

AP: Yeah. It’s from that exact same mezcalero, Gregorio [Velasco]. He started to learn the ropes from his father when he turned 8-years-old, he’s third generation. But what’s so great about mezcal is that every batch is going to be its own thing. Slightly unique. Same recipe, same process, from the same artist, but it’s always going to be slightly different. It’s all by hand, it’s artisanal, so there’s no modern machinery being used to make it. It’s not mass produced. There’s a lot of labor and care going into every batch, every bottle.

Do you collaborate on any part of the product? Does he for example give you three different proofs and you work together to choose the best one? Or does he just make it?

AP: With our Espadin [the most common type of agave used to make mezcal], which is our flagship, we tried just so many different proofs.BC: We decided on the 42 percent ABV because it still held its own by itself, and yet when you mixed it with fruit juice or seltzer or something like that, it still comes through. What we tasted in the field seven years ago was unfiltered, right out of the spout, and we now twice filter the mezcal before we take it to market, but it’s primarily the same thing from the same recipe. But about how it’s slightly different each batch—in that way, it’s similar to wine, you know? Crop by crop, it’s gonna taste a little different here and there. We’re in the farming business. It’s like, how much rain did they get? How much sunshine did they get? When was it harvested? So there’s a lot to it. It’s endlessly interesting to me.

Well it spends six years in the ground, right? So it’s got six years of a story to tell. As opposed to corn that sprouts in March and is harvested in September or whenever.

AP: Right, that’s exactly right. And the Tobala [a rarer type of agave], that takes 25 years to get mature enough to harvest. And it has to be found in the wild. They don’t farm it.

You bottle a Tobala as well, don’t you?

AP: We always knew we wanted to do something with Tobala. We only do 400 bottles a batch, and we only do one batch per quarter. And we don’t plan on expanding that at all. All these agaves are precious but the Tobala is special. It has to be found in the wild. There’s a replanting initiative so if you take one, you have to replant at least two. And so we consciously keep it small.

Let’s talk about the San Diego event! Because y’all are coming down to San Diego. How did you decide to hook up with the Del Mar Wine + Food Festival?

AP: We love doing these wine and food festivals. It’s an opportunity for us to be forward facing, raise a glass with everybody, tell the story, you know. We love getting boots on the ground. It’s important for BC and I to let people know why and how Dos Hombres came to be.BC: And even in the category itself. If we had a vodka, people already know what that tastes like, and they may not be that interested. In an explosive category like mezcal, it’s still exotic to some people, and it’s fun to be able to introduce them to a spirit that they’re not accustomed to. And so we always get excited about leaning in, and having the customer always tell us what they like. So we’ll listen to them, and they’ll go, “Oh I don’t know about mezcal.” And I’ll say, “well do you like a Margarita?” and they’ll say “Oh I love a Margarita.” And I’ll make them a Mezcalita and they’ll go crazy. There are so many different cocktails that Dos Hombres makes incredibly well. It just opens up the cocktail. It just has a burst of flavor coming through.AP: It makes it that much more complex with that smokiness that pokes through. And a lot of people still to this day—a little less now from when we first launched—still congratulate us on our “tequila.” And we love correcting them because a lot of people don’t really know the difference, you know? It’s fun to still be a part of the education process of mezcal.

Did you see this coming? That you’d end up being proselytizers not just for your brand but for mezcal in general?

BC: I would say that Aaron was more on the vanguard of this than I was. Meaning that he was on the vanguard and I wasn’t.AP: [laughs]BC: He knew this was going to be something that was really going to explode. He has a tendency—you’re like Nostradamus—you have a tendency to know the future, I don’t know how you do it.AP: Well I just… you go down to Mexico, it’s the drink of choice. It’s been around for hundreds of years. The first time I had mezcal, years ago, it was in a spicy Mezcal Margarita, and I couldn’t place the spirit. I asked my buddy who got me the drink…BC: You just assumed it was tequila?AP: Well, no! He goes, “Here’s a drink.” And I had a sip and I go “this is unbelievable.” And right away I knew it wasn’t tequila, I said, “what is this spirit?” and he said it was mezcal. I didn’t even know what mezcal was. And then of course I ordered a mezcal neat because I wanted to try it. And I come from the scotch/bourbon/whiskey background. I mean, my old instagram handle was @glassofwhiskey—I love a good glass of whiskey, I still do. But when I was introduced to mezcal, honestly, my life was changed. It quickly became my favorite spirit.

I heard you say off-the-cuff in an interview that your hangovers got less bad when you moved from whiskey to mezcal. This coincided roughly with when you turned 40, which is when hangovers tend to shift into a different gear. Now that you’re mezcal owners and you drink it all the time, do you know why? 

AP: It’s just clean, you know. There’s two ingredients in our mezcal, it’s smoked agave and mountain spring water, and that’s it. There’s nothing added. This is how it’s been done for hundreds of years. And so I think that’s why. I also typically have it neat or on the rocks. I can have a few drinks, two or three drinks, and the next day, it’s… kind of great. If I have a couple glasses of wine, the next day I’m like “why am I still drinking wine?!” Why do I do this to myself, you know what I mean?BC: The sugar…AP: I love the flavor of wine, but is it worth it the next day? Is it really worth it? But with mezcal, it’s a whole different beast.BC: We go out a lot, as you could imagine. We go to bars, restaurants, and everybody wants to have you drink with them. We want everybody to be responsible when they’re imbibing. And I will often have an ounce of Dos Hombres with club soda. And I can sip that all night long and still be fresh and alive, and still feel like I’m part of the party. It’s not like you’re always abstaining and “no no no,” you’re a part of it. But it’s just to be more responsible. In fact, we don’t do any shots.AP: Nope.BC: We have people come up to us all the time, and say “Shots! Let’s do shots!”AP: “Come on, please?”BC: And we say “shots are for getting drunk fast, and putting down bad tasting medicine.” That’s why you’d drink it quickly.AP: In Mexico, it’s sacrilegious to shoot mezcal. As they say down in Mexico, you kiss the spirit. You’ve got to respect the spirit, and respect the people behind the spirit, the community behind the spirit, the culture behind the spirit. And you just take your time with it, sip it, enjoy it.BC: I think that’s an important thing to mention, too. We have this philosophy and had it from the beginning, that there’s no reason why we can’t have an incredibly successful company, and still be good stewards to the land, and to the people down there. We have a program where 100 percent of everything we make off the merchandise sales goes to the people of San Luis del Rio, and Oaxaca. We’re building a road for them. We’re creating a brand new medical facility for them down there. We’ve already created a state of the art water filtration plant for the people of San Luis del Rio and neighboring communities. And why not? They’re a great group of people.AP: Amazing.BC: We work with them. We love them as neighbors, and when we go down there all the time, we enjoy their company. And we’re building something with them, and they’re excited about it.AP: And we’re super proud that Gregorio, our mezcalero, we called him on his birthday when we were 6 months out on the market and wished him a happy birthday, and gave him some serious skin in the game. So he’s part owner of Dos Hombres as well. So we don’t just buy his mezcal and bring it to the world, but he owns Dos Hombres, you know? And we’re proud of that fact. And our hands are forever raised if anyone ever in that village or beyond needs anything from us, they know not to hesitate to ask, and we’re very proud of the company that we’re building.

Y’all are based on LA I imagine. Is there…

AP: Yeah we actually live together. We’re roommates.BC: [laughs]

But coming down here, do you have things you like doing in San Diego? Is there anything you’re excited about, aside from coming down for this dinner?

AP: I love San Diego. Such a beautiful city. You know I did a series years ago in San Diego called Point Pleasant, so I’ve been going down to San Diego for a long time. And we go down quite a bit for Dos Hombres. It’s such a foodie, very lively place. So I plan on eating a lot.BC: It’s a fun place. I love the baseball stadium down there, and the Gaslamp District.AP: Good vibes.BC: Yeah, just a really really cool city.

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Everything SD SEPTEMBER 24, 2026

Special Activations at the 2026 Del Mar Wine & Food Fest’s Grand Tasting

Chef collaborations, cooking demonstrations, DJs, games, photo ops, and plenty of reasons to keep wandering on Oct 3 and Oct 4

Special Activations at the 2026 Del Mar Wine & Food Fest’s Grand Tasting
Courtesy of Del Mar Wine & Food Festival

At Del Mar Wine & Food Festival’s Grand Tasting, the walk between food tents can take a while. You might stop to watch a chef competition, get pulled toward the DJ, or find yourself playing mini golf before you remember which bite you were after.

Across the Del Mar Polo Fields, there’s also line dancing, a 1961 red Beetle ready for photos, and an aviation-themed pop-up with Reno Tahoe chefs and mixologists. Need a slower stretch? Check out the wellness stops or browse the shops. Here’s what to look for as you make your way through the festival’s zones:

Courtesy of Del Mar Wine & Food Festival

VIP First Bites & First Sips

VIP ticket holders get a head start, with the VIP Reception running from 11:15 a.m. to 1 p.m. and serving first bites, first sips, and a few surprises before the Grand Tasting officially gets going. Champagne Telmont will make the festival’s first pour, while Cohn Restaurant Group brings carajillos alongside pours from Karl Strauss, Licor 43, Tap Truck San Diego, Bebemos Tequila, and Devil’s Grin Gin.

The bites are just as good. Celebrity chef Beau MacMillan will serve a first bite, while Warung RieRie is bringing one of its highly coveted dishes. Yes, this is the restaurant that currently has an eight-month waitlist. You’ll also find bites from The Shellfish Affair, The Waverly, Wolf in the Woods, Dora Ristorante, Cori Pastificio Trattoria, An’s Gelato, Pacific 333, Vintana, and more.

And because every good first act needs a soundtrack, there will be live painting and music, with Courtney Govan bringing live jazz to the reception. It’s the perfect opening act before the main event.

Live Cooking & Culinary Moments

During the VIP Reception, chefs Tommy Gomes and Jeff Roberto will conduct a live ahi cutting. Plant Paradise brings another culinary angle, with celebrity chef Zuliya Khawaja joining the plant-based lineup. The area combines chef talent with plant-forward restaurants and brands, giving guests a chance to see just how creative plant-based cooking can get.

Throughout the weekend, The Stage keeps the cooking demonstrations coming, with celebrities and chefs sharing techniques, recipes, and plenty of inspiration for anyone who plans to actually cook something when they get home. Before you know it, you’re watching a chef demo, casting your awards vote, and sipping mezcal on the grass with friends you just met in line.

Courtesy of Del Mar Wine & Food Festival

DJs, Music, & The Party

At the Grand Tasting, dancing just sort of… happens. A DJ drops the right song. Someone’s holding a taco in one hand and a glass of wine in the other. The country zone breaks into a two-step. Friends convince friends. Strangers become temporary dance partners. By the end of the day, everyone’s forgotten they were ever worried about looking cool.

DJ TENAX will be spinning in Plant Paradise, bringing house, techno, and UKG to an open-air dance floor that’s hard to leave. Chris Cantore, a veteran San Diego broadcaster, takes over the VIP Tent, while BootScootin Line Dance and PVO Events bring country-style line dancing to the Polo Fields, so you can work off your tasting itinerary one two-step at a time.

Then a live guitar hum in the distance leads you to a fuchsia boa over at the Pride Zone, where you’ll find yourself covered in sequins and having the lawn party of a lifetime.

Sports, Tailgates, & Games

Not every activity at the festival requires a tasting glass (although it’s certainly encouraged).

The Matchday Experience brings San Diego FC and San Diego Wave FC into the Grand Tasting, complete with interactive tents and plenty of game-day energy. Athletic Brewing is also sharing activation space with San Diego Wave FC, bringing a fun nonalcoholic option into the mix.

For golf fans, the Los Angeles Golf Club is bringing a Dryve Box golf simulator to the festival. And if your competitive streak is less fairway and more miniature windmill, SD Pop Up Mini Golf has you covered.

The Beach Zone gets in on the action, too, with surfing-inspired elements and Playavole paddle courts. Hemlock Hats and other California brands add to the coastal atmosphere, but the real draw is having somewhere to actually play. And don’t worry, you can cool down in COOLA’s turquoise beach chairs, too, and when your bestie suggests reapplying sunscreen, obviously you do. Basically, there are plenty of ways to work up an appetite between tastings.

Courtesy of Del Mar Wine & Food Festival

Photo Ops & Instagram Moments

You’re going to want to take photos, and the festival has made that extremely easy.

A Timeless Day is bringing multiple photo moments to the Grand Tasting, including a 1961 red Beetle at The Italian Getaway and a teal VW bus in The Beach Zone. For something a little more polished than the standard group selfie, head to the Locals Zone for Pixster Photo Booth and San Diego’s version of a Glam-Bot, complete with a grass red carpet.

Bebemos Tequila is also bringing back its festival-favorite hidden speakeasy. If there’s ever a time for a photo, it’s here. Otherwise, people might not believe you. The speakeasy serves bone marrow shots straight from the bone, with candlelight, a lounge area that makes it hard to believe you’re in a tent outside, and little orange shot glasses. This is “first slide of your festival photo dump” material.

You can also grab your squad and head to LaCroix’s bright and ridiculously cute setup, or swing by San Diego Magazine’s area, where you might stop for a photo in front of the larger-than-life SD Magazine sign and find yourself watching a painting come to life.

But really, you’re in Del Mar. The ocean is essentially your backdrop, and every zone gives you an excuse to stop for the obligatory “totally candid” photo. And yes, the best strategy is to get the group shot before everyone has been sampling wine for three hours.

Shop, Browse, & Take Something Home

The Grand Tasting also doubles as a little shopping excursion, with local makers, fashion, vintage finds, jewelry, and lifestyle brands scattered throughout the grounds. Smoke Revival Vintage Vault brings the thrill of vintage treasure hunting, while Nortte Hats and Hemlock Hat Company make a pretty good case for leaving with a new accessory.

Keep an eye out for jewelry and creative vendors, too, including Iris Studio Jewelry and New Nightfall Jewelry, plus local artists and makers featured throughout the festival. 

You can come for an all day food and wine festival, but still leave with something shiny you definitely did not plan to buy.

Wellness & Reset Moments

We know, at some point, even the most dedicated grazer has to come up for air. The Novo Dia Wellness Zone is designed for exactly that, bringing together mocktails, coffee, hydration, wellness brands, and even bites from Parakeet Cafe.

Step away from the food and drink frenzy for a few minutes, relax in the shade, try some skincare, stretch with prAna, and maybe grab some Instant Hydration Electrolytes before round three.

There’s also nothing wrong with stopping to smell the roses at Green Air Botanicals while devouring a dairy-free cheese dip. It’s less about disappearing from the party and more about making sure you have enough energy to keep going.

The zones give you somewhere to wander, and the activities give you a reason to keep going. So grab your tasting glass, check the schedule, and leave a little room in your afternoon for something you didn’t plan on doing. At Del Mar Wine & Food, that’s usually where things get interesting.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Everything SD SEPTEMBER 22, 2026

Experiential Zones at the 2026 Del Mar Wine & Food Fest

Some problems are worth having—like too many things to eat, sip, and do in one afternoon

Experiential Zones at the 2026 Del Mar Wine & Food Fest
Courtesy of Del Mar Wine & Food Festival

At Del Mar Wine & Food Festival’s Grand Tasting, everyone has their own goals for the day. One friend wants oysters and Champagne. Another heard there’s line dancing. Someone disappeared into Taco Alley. The food person is making a beeline for every chef demo, the golf friend has found the simulator, and someone else is already settled into a beach chair with a mezcal cocktail and has announced they’re “never leaving.”

Consider yourself zoned in.

This year, the Grand Tasting turns the Del Mar Polo Fields into a full-blown foodie wonderland, with chef showdowns, wellness escapes, art installations, lawn games, music, and plenty of magazine-worthy plates. But the zones are where everyone gets to play their own way. You might sip your way through the SLO Zone, accidentally spend the afternoon behind the DJ booth in Plant Paradise, or live out your best beach day in The Beach Zone.

With 100-plus chefs and restaurants, 150-plus wineries, breweries, distilleries, and drink makers, plus a whole lot more happening in between, there’s no shortage of ways to spend the weekend. And with the Grand Tasting taking place October 3 and 4, there’s actually time to explore.

Because the problem with bringing your favorite people to an adult playground is that everyone wants to play differently. Luckily, you get two days to figure it out. Here’s where to start:

Courtesy of Del Mar Wine & Food Festival

The Beef Experience

The Beef Experience, presented by Brandt Beef – One World Beef, is for the people who believe a food festival is a perfectly reasonable excuse to build an entire afternoon around meat. Brandt Beef brings its signature fare to the Polo Fields alongside a seriously stacked lineup of local favorites, from Tanner’s Prime Burgers and Ranch 45 to Jimmy’s Famous American Tavern, Order Fire Barbecue, Flying Pig Pub & Kitchen, The Pit BBQ, Aloha Rib Shack, and more.

And then there’s the tent you might almost miss.

Tucked into Brandt Beef Alley, Bebemos Tequila has set up what looks, from the outside, like a fairly unassuming tent. Walk inside, though, and you’ll find a full little speakeasy lounge, complete with a bar and one very dramatic tequila trick. The team lights the shots right in front of you before pouring them straight into guests’ mouths. Candlelight, fire, tequila, barbecue. Suddenly, your casual afternoon tasting has taken a turn.

Grab a plate of Brandt Beef tallow fries, chase it with a pour from Bebemos Tequila or Tap Truck San Diego, and maybe browse Nortte Hats while you recover. The rules are simple: follow the smoke, trust the grill, and maybe don’t make dinner plans afterward.

The Beach Zone

For the friend who thinks every good afternoon should involve a little sunshine, a cold drink, and nowhere to be, there’s The Beach Zone. Presented by Reef Lifestyle, this laid-back corner brings the San Diego summer fantasy to the Polo Fields, complete with coastal bites, beach-inspired brands, and plenty of reasons to stay awhile.

Grab bites from Duke’s La Jolla, Jake’s Del Mar, Lofty Coffee Co., Dang Brother Pizza Co., and Coral Del Mar, then cool off with Summer Club, Volley, Surfside Iced Tea and Lemonade + Vodka, Tito’s Handmade Vodka, Mezo Mezoritas, Roseade Wine Spritzer, Pinkys, and more. Hemlock Hat Co., Coola, Sambazon, Playavole, Shibumi Shade, Spritz del Conte, and Out of the Woods add a little retail therapy to the mix, because the Grand Tasting obviously needs shopping, too.

And yes, there’s a photo op. Find the teal VW bus from A Timeless Day, gather your favorite people, and pretend you’ve spent the afternoon cruising the California coast instead of wandering around a wine and food festival.

It’s an area filled with surf-inspired games, your next favorite beach accessory, and a drink in hand. Basically, San Diego summer, condensed into one very convenient patch of grass.

Courtesy of Del Mar Wine & Food Festival

Pride Zone

Neon boas, glitter-filled drinks, and enough food to make choosing a single dinner impossible. The Pride Zone presented by San Diego Pride is bringing the energy, gathering some of San Diego’s favorite restaurants, bars, breweries, and sweet spots in one very colorful corner of the Polo Fields. Expect bites and beverages from Cary Q Wines, Gossip Grill, Rootdown & Es Okay, T’Maro Brands, and more.

Plant Paradise

Plant Paradise is your green oasis, but don’t expect it to be particularly peaceful. DJ Tenax returns with house, techno, UKG, and the kind of set that can turn a quick stop into an hour on the open-air dance floor. As Green Air Botanicals sets the mood, grab a cocktail from Mission Craft Cocktails, Makku, or San Hagen Tequila, and a bite from the sprawling lineup of plant-based bites and snacks from some of San Diego’s vegan favorites.

Kindred, Nourish Eats, The Plot, Maya’s Cookies and more. There’s also a full lineup of brands to snack your way through, including Aficio 22, Bücha Hard Kombucha, Nichols Farms, Nuts For Cheese.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Food & Drink SEPTEMBER 11, 2026

A Taste of Osaka Is Popping Up Around San Diego

Surf’n Slaw founder Kumi Alexander is introducing local farmers market crowds to okonomiyaki, the savory Japanese pancake she grew up eating

A Taste of Osaka Is Popping Up Around San Diego
Courtesy of Surf’n Slaw

After 15 years married, my husband and I tend to agree on most things. But there’s one argument we both refuse to bend on—I prefer okonomiyaki Osaka-style, and he’s a die-hard Hiroshima-style devotee. (To be fair, we both adore both styles, but at this point, it’s just fun to have a low-stakes disagreement.)

Okonomiyaki is one of Japan’s greatest comfort foods, a savory pancake that’s about the size of a DVD, if you aren’t too young to know what that is. It’s not terribly hard to make—it’s flour, eggs, dashi stock or water, and a whole heap of shredded cabbage, plus optional fillings like green onions, pork belly, or bonito flakes, all cooked fresh on a flat top griddle. Drizzle some kewpie mayo and okonomiyaki sauce on top, and you’re hot to go. 

However, it’s not easy to make well, and as you now know, people have capital-O Opinions about Osaka-versus-Hiroshima. Hiroshima-style layers the ingredients one by one rather than mixing them together, adding a layer of soba or udon noodles and topping it all off with a fried egg. For Osaka-style,  all the ingredients are mixed together and then cooked on the griddle, so every bite includes every ingredient in a hodgepodge of deliciousness. (One Osaka variation called modan-yaki does include soba noodles mixed in the batter, but they’re not traditionally used in that regional version.) 

Despite a childhood spent in Osaka, Japan, Kumi Alexander specializes in making Hiroshima-style okonomiyaki. “Okonomiyaki has been part of my life for as long as I can remember,” she explains. “My parents ran their own business when I was growing up, so Saturdays were often busy, and okonomiyaki was one of my mother’s go-to lunches because it was simple and easy to make.” 

Alexander came to San Diego seven years ago with a desire to bring a part of her culture with her—not just a product, but a feeling. “When I thought about what could do that, the answer was almost obvious: okonomiyaki,” she says. 

She originally launched Surf’n Slaw as a mobile pop-up food stand in August 2025, offering what Alexander calls Japanese-meets-California okonomiyaki. “Our full Surf’n Slaw includes cabbage, noodles, umami dough, beef, shrimp, and vegetables,” she explains. The menu also has a “Green Wave Slaw,” an Osaka-style version that can be made vegan and gluten-free, as well as matcha drinks. 

Currently, Surf’n Slaw pops up at farmers markets in North Park, Scripps Ranch, Hillcrest, La Jolla, and La Mesa, as well as other local markets and community events. Eventually, she may expand to a permanent location, but that’s a future goal. And while Alexander hopes that one day okonomiyaki will be as well-known to American audiences as ramen or sushi, for now, she’s just happy to share a bit of home with San Diego. 

San Diego Restaurant News & Food Events

Beth’s Bites

  • Izola Bakery announced big plans for a second location and bakery HQ (checks notes) over three years ago and it’s kind of been crickets since then. But there may be movement in the expansion plan—the East Village bakery recently put out a hiring call for “the people we need to help us build what’s next.” Here’s hoping things get cooking (or baking, as the case may be) soon. 
  • As a California-born, East Coast-raised foodie, I can confidently say the East Coast has the deli game on lock. So whenever anyone announces they’re bringing an East Coast-style sandwich to the West Coast, I remain cautiously optimistic until proven otherwise. (Big Jim’s in Pacific Beach is a phenomenal example of a transplant done exceptionally well.) Los Angeles-based Ggiata Delicatessen recently announced plans to open a location in Encinitas, promising authentic Italian staples like meatball parmesan subs, cheesesteaks, and Italian cold cuts. Don’t let me down, guys!
  • Unfortunately, it’s not all openings and expansions. Nola on 5th in Hillcrest permanently ceased operations without warning or explanation. We can probably pick from one (or more) squares on Restaurant Closure Bingo for the reason (increased costs for ingredients, labor, equipment, etc.), but for the jambalaya enthusiast, it doesn’t really matter why. It’s simply adieu to a slice of The Big Easy in San Diego. 

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S SEPTEMBER 11, 2026

Vi at La Jolla Village – Senior Living in the Heart of Everything

At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.

Vi at La Jolla Village – Senior Living in the Heart of Everything
Courtesy of Vi at La Jolla Village

Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.

All-access pass to good living.

As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.

Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.

The harmony of mind, body and community.

Courtesy of Vi at La Jolla Village

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”

Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.

Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.

While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.

“Location, location, location”

Courtesy of Vi at La Jolla Village

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.

“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.

With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.

The best of all worlds.

Courtesy of Vi at La Jolla Village

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.

This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.

To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.

Partner Content
Arts & Culture SEPTEMBER 9, 2026

Fall Arts Preview 2026

Your checklist for the best stage performances, museum exhibits, and one-night-only cinematic events hitting San Diego this autumn

Fall Arts Preview 2026
Courtesy of the San Diego Opera | Photo Credit: Karli Cadel

Fall Arts Preview presented by SDFC Playmakers

September

Cecil Beaton’s Fashionable World

Museum of Photographic Arts at the San Diego Museum of Art

Now through Jan. 10, 2027

Sift through over 200 photographs, sketches, letters, and costumes from “The King of Vogue,” who photographed World War II, modernized royal portraits, and created the aesthetic for 1920s socialites in London.

Washed Ashore: Art to Save the Sea

Natural History Museum

Now through Feb. 28, 2027

Walk through an 18-foot whale ribcage (and a couple dozen other marine-creature sculptures) made entirely of plastic bottles, flip-flops, lighters, rope, and other plastic detritus found on the beach in the Nat’s 3,000-square-foot second-floor gallery.

Forging a Legacy: 15 Years of Landmark Acquisitions

San Diego Museum of Art

Now through May 31, 2027

Part of SDMA’s centennial, “Forging a Legacy,” highlights artists from the past (Picasso, Monet) and modern day (Hugo Crosthwaite) who contributed to the museum’s collection.

ZWO Astronomy Photographer of the Year

Fleet Science Center

Now through 2027

See the stars (without the smog) at their best from the winners of the world’s largest astrophotography competition—all in the Fleet Science Center’s new basement gallery, specifically dimmed to let the cosmos shine.

Begin Again

The Old Globe

Sept. 6–Oct. 11

From the 2013 silver screen to this year’s The Old Globe stage, you can “Begin Again” (again) with a world-premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.

Dear Evan Hansen

Cygnet Theatre

Sept. 9–Oct. 4

“On the outside, always looking in…” marks the emotional crux of the Tony-, Grammy-, and Emmy-award winning musical coming to the Cygnet Theatre.

Kumeyaay Comics by the Kumeyaay Visual Storytelling Project

Museum of Us

Opening Sept. 12

Learn the history of the Kumeyaay Nation from the perspective of the members themselves in an immersive exhibit inspired by graphic novels “Our Past, Present, and Future,” and “Beyond Gaming.”

Good Night, Oscar

North Coast Repertory Theatre

Sept. 16–Oct. 11

During Oscar Levant’s appearances on “The Jack Paar Show,” he explained his reality with mental illness—the institutionalizations, electroshock therapies, nothing was too taboo for him. “Good Night, Oscar” takes us backstage in the raw moments before his 1958 television appearance.

Visiones Nocturnas: Queer Nightlife in Contemporary Art

Museum of Contemporary Art San Diego

Sept. 19–Jan. 17, 2027

A disco ball isn’t just a disco ball. It’s a symbol of where queer communities can finally exhale and be their fullest selves. “Visiones Nocturnas” uses paintings, sculptures, textiles, performances, photos, and videos from Latin American artists to explore what’s at stake when nightclub lights shut off.

Silent Movie Mondays

Balboa Theatre

Sept. 21, Oct. 26, Dec. 7

Guest organists from across the country will come to the Balboa Theatre to accompany a new silent film for each performance. This year closes out with The Headless Horseman (1922), Dr. Jekyll & Mr. Hyde (1920), and a holiday triple feature of Laurel and Hardy films.

Oh, Mary!

Civic Theatre

Sept. 29–Oct. 4

“What if Abe’s assassination wasn’t such a bad thing for Mary Todd Lincoln?” was the question that inspired Cole Escola’s play “Oh, Mary!” In the production, Mary Todd desperately tries to return to the cabaret stage, but her husband (President Lincoln in the midst of the Civil War) keeps getting in the way.

Photo Credit: Anja Koehler

October

Payare Leads Strauss’ A Hero’s Life

Jacobs Music Center

Oct. 3–4

Conductor Rafael Payare opens the San Diego Symphony’s 2026-2027 season with a three-part concert featuring composers Sofia Gubaidulina, Wolfgang Amadeus Mozart, and Richard Strauss.

Emily–No Prisoner Be

Baker-Baum Concert Hall

Oct. 8

Two dozen of Emily Dickinson’s poems are turned into songs—composed by Pulitzer Prize winner Kevin Puts and performed by Grammy-winning mezzo-soprano Joyce DiDonato—for a one-night-only exploration of love, loss, loneliness, and mortality.

Ripcord

The Roustabouts Theatre Co.

Oct. 8–Nov. 1

Roommate beef has no age limit. The latest play from Pulitzer Prize winner David Lindsay-Abaire turns that experience into a comedy through retirement home roommates Marilyn and Abby and the bet between them to see who will break first and move out.

Des Canyons aux Étoiles

La Casa del Zorro

Oct. 12

Composer Olivier Messiaen has chromesthia, so for him, sound evokes a visual connotation. His work “Des Canyons aux Étoiles” brings desert rock and the night sky to mind. See what he means from La Casa del Zorro in the Anza-Borrego Desert, in this performance immersed within nature.

San Diego International Film Festival

Locations Vary

Oct. 13–18

San Diego International Film Festival salutes the silver screen for a 25th time, now with a sixth day adding extra time for parties, screenings, and movie-star tributes.

Rigoletto

Civic Theatre

Oct. 23–25

Considered one of the masterpieces from opera great Giuseppe Verdi, San Diego Opera’s “Rigoletto” sees what happens when the prurient Duke of Mantua and his sharp-tongued court jester become entangled in a fatal curse.

Grim

La Jolla Playhouse

Oct. 27–Nov. 29

When the Grim Reaper’s job becomes too…grim…and he retires after 300,000 years, his daughter picks up the family business. But when she falls for a human and finds beauty in the souls she’s meant to reap, she questions her purpose.

Photo Credit: Ron Kerner

November

Skate Craft

Mingei International Museum

Nov. 21–May 9, 2027

San Diego is nothing without skate culture. Mingei’s “Skate Craft” portrays skateboarding as “living folk art” via its DIY roots (skateboards built in garages) and shows how that ethos shapes the future.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Food & Drink SEPTEMBER 8, 2026

Two San Diego Wine Pros Are Betting Big on Tinned Fish

With Sosal Line, Heidi Greenwood and Juerie Masters are importing traceable seafood from small producers and building a global pantry business along the way

Two San Diego Wine Pros Are Betting Big on Tinned Fish
Courtesy of Sosal Line | Photo Credit: Madison Daube

No matter your job, it’s helpful to find some sort of joy in it to avoid going completely insane. Some people savor the variety of personalities when dealing with customers. Others find comfort in the predictability of closing a bar after last call, counting tips and wiping counters. Perhaps achieving Inbox Zero really gets your blood pumping, or shipping a new product design sparks joy.

For Heidi Greenwood and Juerie Masters, work doesn’t get better than logistics and operations.

“[We] both love all the unsexy parts of supply chain and backend management,” laughs Greenwood. Tracking outbound orders? Ensuring compliance? Managing inbound freight? Stop me if this is getting too hot for you!

Not enough people think about the unsexy reality of running a business before launch, but effectively and consistently keeping an eye on operations separates successful companies from out-of-business ones. Both Masters and Greenwood already own their own businesses—Greenwood is behind the wine zine Campestre Mag and runs the online wine shop Esquina, and Masters co-owns Clos Wine Shop and Fintastic Provisions in University Heights with her husband Paul. Apparently, these gigs weren’t enough to satisfy their collective yearning for spreadsheets and inventory maintenance. 

So, they decided to start another business together—Sosal Line, a San Diego-based import and distribution company specializing in global pantry items. The pair launched Sosal Line at the beginning of 2025 and currently only sell three brands of tinned fish, but Greenwood says they plan to expand their offerings as they discover other small or family-run businesses that share their values.

“We want to work with brands and with products that really have a sense of place and actually tell a story—not just the product, but the people behind it too,” she says. 

Masters and Greenwood are both Korean-American and named this burgeoning business after Haenyeo, the legendary free-diving women of Jeju Island in South Korea. Traditional Haenyeo equipment and garb include oribal (swim fins), yeoncheol (lead belts to help them sink), and the company’s namesake sosal, a hand-held fishing spear (sometimes called jaksal). 

The average person, if sitting completely still, can stay underwater for up to a minute and a half at most. Haenyeo can hold their breath for up to three minutes while actively foraging, harvesting, and swimming. Scientists say these diving women spend more time underwater than any other group of humans on earth. Not badass enough for you? The average age of Haenyeo is around 70.

Courtesy of Sosal Line | Photo Credit: Luke Schmuecker

“Fishing is a strong heritage for Koreans, and it’s the same here in San Diego with the Portuguese settlers,” Greenwood explains. (We aren’t the tuna capital of the US for no reason.) 

Sosal Line carries 100 percent traceable, wild caught fish from Galicia in Northern Spain and the Pacific Northwest, all family-owned companies who don’t compromise on sustainable practices. Tinned fish has never been more popular—or more debated—but there’s more to it than cute labels designed for maximum Instagram reach. “I want to know who I’m purchasing from,” says Greenwood. One of their suppliers, Craft Fish Co., which is based in San Diego but fishes in the PNW, is run by JJ and Jessica Gerritsen. JJ catches, Jessica packages, and it’s a business relationship on a first-name basis. “You can’t find that when you’re working with some nameless brand.”

San Diegans can find Sosal Line products at local retailers like Clos/Fintastic (obviously), allmine in Oceanside, Always Hungry Grocery & Goods in Carlsbad, J. Brix Wines in San Marcos, Collins & Coupe/Tablespoon in North Park, and Green Acre in La Jolla. They’re also available in select retailers in Northern California, Oregon, Arizona, and strangely enough, South Carolina. Expanding its client base is, of course, a goal. But not at the expense of quality or joy of discovery.

“I would love to see people try food from different cultures and be excited about it,” says Greenwood. “Maybe make them want to travel to experience different areas of the world.” 

San Diego Restaurant News & Events

Manna Coffee Co. Is A Family Affair  

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content JUNE 25, 2026

Summer Nights at SeaWorld San Diego

SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more 

Summer Nights at SeaWorld San Diego

Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike. 

The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour. 

New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.

Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration: Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration: Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser. 

More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular. 

Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget. 

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