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Consortium brings juice bar, two big cocktail brains to San Diego

By Troy Johnson

Consortium Holdings—the group behind Neighborhood, Craft & Commerce, Noble Experiment, Ironside Fish & Oyster, your entire social life it seems—must hatch a new concept every staff meeting. Their next slated project is a deli-and-schnaps spot called Rare Form, opening next to the Stone Company Store near Petco Park.

Now they’ve recruited two big names in cocktail culture to relocate to San Diego. To helm their next concept—Juice, a juice bar (the nutritious sort you make when you don’t know what to do with that huge CSA box of vegetables)—they’ve pulled in Lindsay Nader as their operating partner. Nader was the deputy cocktail editor for Food & Wine magazine’s 2011 Cocktail Book. She designed the cocktail menu for L.A. restaurant, Son of a Gun (the second restaurant from the guys behind Animal). She also worked at Harvard & Stone and Pour Vous and has many other impressive resume points. At Juice, going into the former Venissimo Cheese spot at 871 G Street, she’ll basically create juices (and nut milks, syrups, orgeat, etc.) that will be served on their own on location and also in cocktails at Consortium’s other concepts.

She’s not coming alone. Her longtime boyfriend and San Diego native Trevor Easter has been named the new GM at Noble Experiment. Easter has spent time at seemingly every cocktail house with a good name, including Shady Lady, Heaven’s Dog, The Wilson, Bourbon & Branch and Rickhouse. He’s won awards (Tales of the Cocktail). He makes good drinks.

Lindsay Nader. Makes good drinks, looks like Italian movie star.

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