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Food & Drink FEBRUARY 24, 2016

Info Tapas

News from San Diego's restaurant and bar scene.

Info Tapas
The Howlin’ Wolf cocktail, part of Grant Grill’s new menu dedicated to music legends.

Wade Hageman can cook. The one-time white tablecloth chef has become an Encinitas icon since opening his pizza joint, Blue Ribbon Artisan Pizzeria. After that, he did a more full dining concept a bit east with The Craftsman. His foray into Hillcrest didn’t work so well (a story told by numerous, numerous restaurateurs who don’t own Baja Betty/Urban Mo’s/Gossip Grill). But now he’s announced he’s next concept—Open House, a riff on Asian flavors with his take on yakitori (Japanese barbecue), ramen, and poke. He’s secured the former spot of El Callejon, which passed into the restaurant afterlife in January after 22 years in business. It’s scheduled to open by the end of the summer…

Everyone’s favorite pork joint, Carnitas Snack Shack, is finally looking ready to open at the Embarcadero this spring. This space (1004 N. Harbor Dr.) will have cocktails from San Diego’s RMD Group (Fluxx, Sidebar, Rusted Root) and tons of outdoor waterside seating….

Hey, Del Mar. New chef in town for you guys this spring. Steven Lona is relocating from the L.A. area, the former exec chef of Bistro 45 (Pasadena) and worked under James Boyce and Craig Strong at Montage in Laguna Beach. He’s part of the team opening Tasting Room Del Mar (next to the Starbucks at 15th Street and Camino Del Mar) with a talented wine connoisseur in Rusti Gilbert, formerly of Addison at Grand Del Mar, which is like the Coachella of sommeliers…

I love Carlsbad. But its food and drink scene has needed to wake up and smell the decade for a while. It’s got some standouts, like Land & Water Co. (one of the best sustainable seafood chefs in San Diego in Rob Ruiz). But the most exciting opening-to-be is Campfire—creator John Resnick was one of the main faces and brains that helped Consortium Holdings (Craft & Commerce, Ironside) develop into a top-notch food and drink company. He’s hired Bells and Whistles to design his new 6,000 square-foot space, which will include a Quonset hut, for that post-WWII barracks drinking vibe. Carlsbad will be better off for this one, slated for sometime mid-2016…

I was mixed on my review of The Hake on Prospect Street a couple years ago, but have since returned and had some seriously good dishes (their ahi taco with jicama tortilla is pretty fantastic). And not a week goes by if someone asks proudly if I’ve tried the place. Well, now they’re adding 2,000 square feet to their subterranean semi-ocean perch, which means they’ll have a new outdoor dining space and an ocean view. Trying to do business on Prospect without an ocean view is like trying to do business on Morena Boulevard without a stripper pole…

Pizzeria Mozza’s sad and not terribly surprising demise at The Headquarters was big news. Now its replacement is nearly ready for business (early March). Flour & Barley is a concept from our bedazzled brethren in Vegas that does brick oven pizzas, plus Italian apps and over 150 draft, bottle and canned beers….

Westgate Hotel is one of my favorite hotels in Downtown San Diego. Looks like a fossilized doily, in a good way. They just announced their second annual Spirit of Baja Dinner, which’ll take place on April 15—inviting chef Javier Plascencia (Bracero, and new James Beard nominee) to collaborate with Westgate’s talented chef, Fabrice Hardel on a meal. Mezcal reception, Baja wines. You can buy tickets here.

Now that the craft beer movement is into its 30s, its expanding its horizons. No longer is it “just a lot of hops plus fermentation and a beard.” We’re seeing lighter beers, sour beers, and now, especially, citrus beers like Grapefruit Sculpin. Now one of my favorite breweries in San Diego, Green Flash, just announced its new lineup under new brewer Erik Jensen, and he’s got a Passionfruit Kicker (American Wheat Ale with passion fruit), a “Soul Style” (tangerine India pale ale). They’re also releasing “Cosmic Ristretto” this Friday, a Baltic Porter with espresso and Candico, a caramelized Belgian candy sugar. For more on the new lineup, click here

The other release of note is from the ever-awesome Lost Abbey. They’ve partnered with North Carolina’s Wicked Weed Brewing and tomorrow (Feb. 24) will release the finished product—Ad Idem, a French oak-aged golden sour ale with peaches and brett. It’s a blend, between a brettanomyces blond ale and a sour blond ale, aged in neutral wine barrels with whole, local peaches…

Everyone likes a free meal. And Leap Year babies (those of you born on Feb. 29, feeling like you don’t exist every three out of four years) get a free one from the Hard Rock Café on Feb. 29….

I love pairing dinners, mostly because I like food and drink. But I also like poking fun of pairing dinners. And that’s what San Diego band Splavender will do on March 18 at Mike Hess Brewing. Instead of pairing the beers with food, the beers will be paired with original Splavender songs written for the beer. For example, the Honeysuckle & Sho’Nuff Beer, a rye imperial stout, will be paired with a deep, contemplative groovy synth song. Sounds absolutely ridiculous. I like ridiculous…

San Diego Magazine’s cocktail feature is coming out in the March issue. In there, I express extreme admiration for Grant Grill and mad-scientist cocktail guy Jeff Josenhans, who has ushered a slew of “firsts” into San Diego’s cocktail scene. However, more needs to be said about the Grill’s “chef de bar,” Cory Alberto. Well, now’s the chance to see his work. He just released a menu of cocktails inspired by his favorite musicians, including Howlin’ Wolf (Johnny Walker Red, cane sugar, chocolate, bitters and cigar foam), Ella Fitzgerald (Remy Martin 1738, Crème Yvette, rose water, tangerine, prosecco), Dick Dale (Mt. Gay Black Barrel US Grant Blend Rum, El Silencio mezcal, La Gitana sherry, tarragon orgeat, lime, pineapple, tiki bitters and a splash of absinthe), plus boozy odes to B.B. King, Ali Farka and Preservation Hall (the legendary venue in N’Awlins)…

Info Tapas

The Howlin’ Wolf cocktail, part of Grant Grill’s new menu dedicated to music legends.

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Food & Drink JULY 14, 2026

Cellar Hand Is Closing as Pali Wine Co. Moves to Hillcrest

The acclaimed restaurant will shutter after two years, while the family's Little Italy tasting room relocates to the University Avenue space

Cellar Hand Is Closing as Pali Wine Co. Moves to Hillcrest
Photo Credit: Kimberly Motos

San Diego has lost a number of ambitious concepts lately—Vulture and Dreamboat in University Heights, Wildflour Delicatessen in Liberty Station, Deckman’s in North Park, Matsu in Oceanside. All have different reasons for closing (some outgrew their space, some overshot their costs), but none of them suffered for quality. Ditto for the next casualty. On July 19, Cellar Hand in Hillcrest will close its doors. 

Unlike the other closures, there’s actually a silver lining. The Perr family, who owns both Cellar Hand and Pali Wine Co., announced they will relocate Pali’s tasting room from Little Italy to take over the vacated Cellar Hand space.

Cellar Hand opened just over two years ago with a promise to source 100 percent of their produce locally. Ambitious, but admirable. Logan Kendall, the original executive chef, launched with a menu centered around lots of funky fermentation, tinned fish preserved in-house, a bevy of fun dips like labneh and whipped tahini, and a ridiculously fantastic pork chop from Thompson Heritage Farms. Wine Enthusiast named the 120-seat eatery one of the top 50 wine-focused restaurants in the country in 2025—not a shock, considering the mega wine chops behind the project. 

Following Kendall’s tenure, chefs Ashley McBrady and then Sable-Tanya Wentwoord took over the reins, keeping things rolling with expanded brunch offerings, chef’s dinners, and all the usual accoutrements of a hyped spot. Before joining the Pali Wine/Cellar Hand team, Wentwoord worked and staged at multiple James Beard Award–recognized and Michelin-starred restaurants in Boulder, Colorado (Frasca Food and Wine); San Francisco, CA (Coi, Che Fico); Providence, Rhode Island (Persimmon); and Fredericksburg, Tex. (Southold Farm + Cellar). She will continue to head the food program at Pali Wine Co. 

Bad luck or bad timing, the reasons behind closing Cellar Hand don’t really matter. But I, for one, will really miss that pork chop.

Photo Credit: Kimberly Motos

Still, Cellar Hand’s loss is Pali Wine Co.’s gain, or at least a small balm on the sting of closure. The tasting room in Little Italy opened 10 years ago, bringing its Central Coast wine and vibes to an area smack in the middle of a craft beer boom. When it came time to renew the lease, the Perrs say the landlord did the landlord-y thing and tried to nearly double the rent. (Tale as old as time—just ask Wildwood Flour.) 

Rather than suffer a double-whammy, the Perr family instead decided to shift their focus (and finances) to the heart of their businesses: wine. And despite losing a very cool rooftop patio in one sizzling hot neighborhood, they are gaining a pretty prime spot in a different sizzling hot neighborhood with a not-too-shabby patio of its own accord. (One more silver lining: no more jet noise from the airport!)

By moving Pali Wine Co. to where Cellar Hand used to be, they could at least keep a toehold in San Diego, says Nick Perr, managing partner. His family has made wine in Santa Barbara county for over two decades, with 10 of those years in the San Diego market—an investment they refused to lose. “That’s why it’s impossible to separate our winery from our San Diego community,” he explains, adding that the new location will allow Pali Wine Co. to offer programming designed around the nearby Hillcrest farmers market.

Guests can expect the same wine selection, wine club perks, private tastings, and similar food offerings Pali Wine Co. offers in Little Italy to transfer to Hillcrest. And maybe, if we’re lucky, they’ll bring back the pork chop (please?) 

“We are extremely proud of what we accomplished at Cellar Hand,” said Perr in a statement. “Running an independent restaurant with real values is hard, and we gave it everything we had.”

Cellar Hand will permanently close on July 19. Pali Wine Co. will cease operations at 2130 India Street on July 19 and will move to 1440 University Avenue.

Pali’s new location in Hillcrest will soft open on August 12 with a grand opening on August 22. Operating hours will be Wednesday through Friday, 2 p.m. to 10 p.m.; Saturday, noon to 10 p.m.; and Sunday, noon to 9 p.m. Happy hour will run Wednesday through Sunday (hours to be determined).

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink OCTOBER 28, 2025

’90s-Inspired Brewery & Arcade Coming to Hillcrest

Rocko’s Modern Taproom, a new family-friendly arcade and beer bar, opens is in early 2026

’90s-Inspired Brewery & Arcade Coming to Hillcrest

Is craft beer dead? Not according to Justin Philips and Patrick Woolum. “I don’t think craft beer is going anywhere,” says Philips. “People still go out. People still go to those breweries, they go to bars. People are still out there.” 

He would know. He’s spent the last four-and-a-half years working at Mike Hess Brewing, plus he earned a Professional Certificate in the Business of Craft Beer from San Diego State University in 2024. Woolum worked as a bar manager at a steakhouse for nearly two decades. From their front-row seats, they kept their eyes open and waited for the right location, so when the opportunity arose, they could open their own spot. And early next year, they will—Rocko’s Modern Taproom, in the heart of Hillcrest

Rocko's Modern Taphouse opening in Hillcrest in 2026 featuring Rocko the dog
Courtesy of Rocko’s Modern Taphouse

Even though craft beer isn’t as dominant as it was in, say, 2015, Hillcrest hardly suffers from a lack of places to down a couple of drafts or slurp down some shots. But besides Hillcrest Brewing Company, Philips says he didn’t see a ton of other beer-centric places in the area and saw it as an opportunity to fill a void.

Best San Diego breweries to visit featuring Pure Project

Rocko’s, named for their dog, will be an all-ages, dog-friendly place with lots of games and entertainment options like pool tables, dart boards, old school arcades, live music, karaoke, comedy shows, open mic nights—basically, fun for everyone, he says. 

The future location for new San Diego Brewerey Rocko's Modern Taphouse opening in Hillcrest in 2026
Courtesy of Google Maps

“We’re trying to make it a fun, bright place to hang out,” he explains, with a vibrant palette inspired by the ’90s cartoon Rocko’s Modern Life. (Rocko’s Modern Life, Rocko’s Modern Taphouse… get it?) They hope to open by January or February, pending permits, with plenty of craft beer and wine, cider, kombucha, hard seltzers, and non-alcoholic options to drink. The food menu leans towards hand-helds (easier to play games that way, Philips explains), with items like paninis, burgers, and other bar food staples. 

New San Diego burger restaurant Kinchana opening in College Area in summer of 2025

Initially, they plan to open seven days a week for lunch and dinner, plus weekend brunch, depending on demand. But with Scripps Mercy Hospital across the street, plus plenty of other offices and businesses, Philips thinks they’ll probably add lunch hours by summertime. “People are going to need a place to take their break,” he says. But in true Hillcrest fashion, he welcomes everyone to come check it out. “We’re going to be open to all,” he promises. 

Rocko’s Modern Taphouse opens at 3940 Fourth Avenue, Suite 200 (second floor) in early 2026. 

San Diego social club featuring Adams Run Club at Bica in Normal Heights
Courtesy of Bica

San Diego Restaurant News & Food Events

Restaurants Look To Social Clubs To Bring In Some More Warm Bodies

Restaurants are struggling right now. The silver lining is the creativity and adaptations that come through the dip. To that end, a lot of restaurants are turning to social clubs—who bring in different crowds. Adams Run Club does a social run at 7 a.m. every Friday and a 5-mile run at 6 p.m. every Monday, both starting at Bica in Normal Heights. It gives the coffee shop a regular gaggle of runners who are probably pretty hungry when they’re done. For the more literary minded, book clubs meeting at bars has a storied history (pun apologies).

Madelyne Wagner launched Reading Not Required in 2021 as a way to connect with other women readers after Covid lockdowns. Attendees never have to read the book, she stresses. It’s much more about getting to know new folks in a very casual environment—in this club’s case, at The Ould Sod in Normal Heights. “It’s just like getting a drink with friends, and obviously you don’t have to drink,” she says. But on the last Tuesday of every month, around 30-50 people gather to talk books, trade books, or just have a drink with some new (and old) friends. It’s a win for attendees and a nice boost for the bar.

Restaurants and bars have never just been places to eat; they’re third spaces, nice-smelling gathering spots. If you’ve got a group of folks who, say, enjoy board games or bike rides, why not see if your favorite local spot will section off a space for you and your social pals every once in a while? Win-win.

Interior rendering of new listening bar in Little Italy, San Diego called Kiku Room
Rendering Courtesy of Kiku Room

Beth’s Bites

  • Puesto keeps pushing boundaries. It received its first Michelin Plate honor in the 2019 All-California Michelin guide for its from-scratch Mexican-American cuisine, won gold at the Great American Beer Festival in 2024 for brewmaster Doug Hasker’s Negra dark lager, and announced plans to expand to Nashville next year. The newest move is all eight locations have now gone completely seed oil free. The group had already moved to additive-free tequilas and non-GMO tortillas, so the move to alternatives like olive oil, avocado oil, and RSPO-certified palm oil carries that good-ingredients ethos a bit further.
  • Listening bar and lounge Kiku Room just opened, bringing low-key vibes and low-priced cocktails to Little Italy. I think everyone is ready for a dose of both.
  • Maybe only food industry nerds will be interested, but since I solidly relate to that title, here we go. The Specialty Food Association’s (SFA) Winter FancyFaire* (WFF)—yes, the asterisk is weirdly part of the official event name—is coming to San Diego for the first time ever this January from its longtime home in Las Vegas. “Why should I care?” you may be asking. Well, it’s only one of the biggest and most cutting-edge trade shows in the foodservice industry anywhere. It’s basically a showcase of all the latest kitchen gadgets and doo-dads, a bellwether of what flavors and ingredients are likely to be the Next Big Thing on menus over the next year, and a veritable Who’s Who of bigwigs behind the scenes. These are the decision-makers, the movers and shakers, the Miranda Priestlys of hospitality, and they picked San Diego over every other place they could have moved to. I think that’s worth a pat on our collective culinary back.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink FEBRUARY 27, 2025

Origen Contemporary Mexican Cuisine Coming to Hillcrest

The restaurant by co-founders Franco Mestre and Sebastian Berho opens on March 2 in the former XOXO Retro Neighborhood Diner space

Origen Contemporary Mexican Cuisine Coming to Hillcrest
Courtesy of Origen

Local food culture has finally, mercifully accepted that Mexican food goes far deeper than the albeit almighty taco. Baja seafood is world-class (if you haven’t yet enjoyed fresh lobster in Puerto Vallarta, remedy that as soon as possible). Oh, the lamb barbacoa of Hidalgo. Oaxacan mole tradition stretches back centuries, and the Caribbean influence across the Yucatán Peninsula manifests in fresh fruit accompanying things like cochinita pibil. Heck, just do a quick google search of “restaurants” + “ Mexico City” and you’ll get a glimpse of how wide the wings of Mexican food spread. 

That variety is what Origen hopes to show off and proliferate when it opens in Hillcrest this week. It’s the first collaboration between co-founders Franco Mestre and Sebastian Berho who previously launched a number of concepts (like Trattoria Da Sofia in Kensington).

Owners and chefs Franco Mestre and Sebastian Berho in the kitchen at their new Mexican San Diego restaurant Origen in Hillcrest
Courtesy of Origen

“Origen, in English, is where everything starts,” Mestre explains. 

For Mestre, whose family came to San Diego from Mexico City (his father helped open a number of restaurants in San Diego, including the beloved Candela’s), it’s long been a dream to open a place that would redefine people’s notions of what Mexican food can be. 

Chef Tomás Fernández has created a minimalist menu of shared plates that’ll change daily. Expect plenty of fresh seafood, a Mexican-seasoned short rib, a Peruvian-inspired ceviche with leche de tigre (tiger’s milk) with lots of fresh citrus, and tuna tartare—all served on custom plates made by a ceramicist in Guadalajara. Brandon MacLyman (Noble Experiment, Trattoria Da Sofia) will head the beverage program, focusing on organic ingredients and housemade accoutrements. Expect around seven house cocktails—plus wines from around the world, including natural options. “They’re fun, they’re funky, it’s something different and fresh,” Mestre says. 

Interior of new San Diego Mexican restaurant Origen opening in Hillcrest this March
Courtesy of Origen

The 3,000-square-foot space seats 90 guests, with a design that expresses the laid-back, Baja beach vibe. “A lot of tans, a lot of beiges, very calming,” explains Mestre, who says he and Berho were inspired by surf trips to the area fueled by fresh seafood at unfussy restaurants. “It’s just the art from the local people that live there, and the community that it creates in those spaces. It’s fantastic… we wanted to replicate something from down there and bring it up here.”

New San Diego gyro and pita restaurant pop-up Pirate Pita from fromer Leila chef Justin Ayoub

Origen opens Sunday, March 2 and will be open for dinner service Tuesdays through Sundays from 5 p.m. to 9:30 p.m., although Mestre says they may quietly soft open this week to work out any kinks. He hopes that with a constantly rotating menu, people will feel enticed to keep coming back.

Origen opens its doors next month at 3831 Park Blvd, Hillcrest.

Food from San Diego restaurant Marisi featuring a Michelin chef dinner hosted by chefs Rodrigo Rivera-Rio and Luis Ronzón on March 11, 2025
Courtesy of Marisi

San Diego Restaurant News & Food Events

Marisi Hosts Michelin-Starred Chefs For One Night Only

However you choose to celebrate 311 Day, there’s one place that will very likely be the most delicious destination in town. Marisi in La Jolla will host chefs Rodrigo Rivera-Rio (Michelin-starred KOLI in Monterrey) and Luis Ronzón (Ixi’im at the Chablé Yucatán, named a “50 Best” hotel in 2024) on March 11 for one night of Mexican-American wizard food. Expect course after course of housemade pastas, hearth-prepared meats, and other surprises (plus an optional wine pairing). Amber might be the color of my energy that day, but hungry will definitely be the state of my being.

Various flavors from award-winning San Diego ice cream shop Wynston's Ice Cream in San Marcos
Courtesy of Uber Eats
Wynston’s Ice Cream

Beth’s Bites

  • After some company shakeups and major real estate moves, The Lost Abbey’s iconic Duck Duck Gooze release opens to the public this Friday, giving beer fans the chance to get their mitts on the oak-aged sour ale that only comes out every three years. Who said craft beer was dead?
  • Not all hotel breakfasts are created equal. Take Gooseberries Kafe in Hillcrest, for instance. The bakery and restaurant on the ground floor of The Аврóра Hillcrest serves coffee, pastries, and other simple eats for breakfast and lunch, and is definitely a step up from run-of-the-mill continental fare. As of next month, it’ll do the same in Little Italy when they open a standalone location at 1502 India Street. 
  • San Diego is an ice cream city—I said what I said. Now that San Marco-based Wynston’s Ice Cream took home two first place ribbons from the National Ice Cream Association Awards, more people than ever are going to know about it. (It begs the question—are scoops the new fish taco?)

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S AUGUST 10, 2026

The Secret to a Home That Feels Just Right

Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.

The Secret to a Home That Feels Just Right
Courtesy of ASID

A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.

It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.

For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

Courtesy of ASID

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”

ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.

Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?

ASID’s answer: start with one hour.

ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

Courtesy of ASID

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”

Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.

“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”

Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.

Partner Content
Food & Drink JANUARY 31, 2025

Frenchy’s Hideout Coming to Hillcrest

The California-meets-France concept opens in early March from "restaurant lifer" Michael Simpson

Frenchy’s Hideout Coming to Hillcrest
Courtesy of Crème de la Crêpe

If you look up “restaurant lifer” in the dictionary, Michael Simpson’s picture will probably pop up. 

He waited tables at the iconic French Gourmet in Pacific Beach. He was sommelier at Croce’s Park West in Bankers Hill for 11 years. He was the director of operations at Barrio Star for another six. He’s currently the GM at Town and Country Resort. The man cut his teeth at Disneyland Paris in his native France, for Pete’s sake. He’s been around. 

But come March, he’ll do something he’s never done before—open his own restaurant. That restaurant is Frenchy’s Hideout, coming to University Avenue in Hillcrest.

“My whole life is based on creating experiences in hospitality,” he says.

San Diego restaurant Pali Wine Co. featuring Valentine's Day Dinner specials in 2025

At The French Gourmet, he saw how diners reacted to the alchemical magic of wine dinners—meeting winemakers, talking about regions and soils and varieties, and how and why certain wines paired so well with certain foods. Since then, he kept his eye open for the right spot at the right time. When he saw the former Crème de la Crêpe space for sale, “it was just a coincidence, but perfect timing.”

Logo for new San Diego French restaurant Frenchie's Hideout opening in Hillcrest this March

Frenchy’s Hideout will have a regular dinner menu, but focus primarily on multi-course wine dinners. Simpson will run the wine program to pair with food from chef Eric Radoc, who was chef de cuisine at ARLO at Town and Country Resort, plus California Native in Del Mar, and sous chef at 20|Twenty in Carlsbad. 

Expect traditional French dishes with a twist. “We don’t want to just be a French bistro,” Simpson says.

So, there’ll be classic seafood towers and beef Bourguignon, but also fresh pastas and some vintage dining-room theatricality. “We have a lot of things that are flambéed,” he promises, like a crepes suzette with Grand Marnier, set aflame tableside. A majority of wines will come from France, but wine dinners will focus on domestic so winemakers from, say, Napa, can attend and guide the experience. 

Exterior of new San Diego restaurant The Victorian at Hill Street in Oceanside located at the historic Wetzel House

The vibe will be moody—navy blue walls, dark wood paneling, gold accents—and the space somewhat small (Simpson calls it “exclusive”) with 42 dining seats and five bar seats. He’s enclosing the patio and adding some fire pit tables for a more intimate, social experience. “My goal is not just to have food and wine and good service, but to have people’s minds blown away,” he says. “The ambiance is more of a social place to meet people and travel the world, while enjoying food and wine together.”

The name Frenchy’s Hideout comes from his early days in the United States when “every single person called me Frenchy.” And “Hideout” because it’s intimate, “a hidden gem kind of thing. It’s my dream come true.” 

Frenchy’s Hideout opens at 142 W University Ave Ste C in Hillcrest this March. Open Tue-Sun, 4 p.m.-10 p.m., Fri-Sat, 4 p.m.-10:30 p.m. 

Alesmith Brewing Co.'s Coffee & Beer event on February 22, 2025 in San Diego

San Diego Restaurant News & Food Events

Coffee & Beer Day at AleSmith Brewing Co.

Two of my favorite beverages unite at AleSmith’s second annual Coffee & Beer event on Feb. 22, with a tap list of coffee beers from around the country. The event-exclusive six-pack includes six breweries—Firestone Walker, North Park Beer Co., Arizona Wilderness, Fort George, Masthead, and Reuben’s Brews—and their collaborative beers with different roasters, including local darling Dark Horse Coffee Roasters. It’s free, there’s coffee, there’s beer, it ends at 3 p.m., and families are always welcome at AleSmith. 

San Diego coffee shop Talitha Coffee shop from Barrio Logan
Courtesy of Liberty Public Market

Beth’s Bites


Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Features AUGUST 28, 2024

Restaurant Review: Cellar Hand

The Hillcrest restaurant knows that great local ingredients need few interventions

Restaurant Review: Cellar Hand
Photo Credit: James Tran

The Perfect Order: Chicken Liver Pate | Summer Squash | Berkshire Pork

Sure, when starting any venture—business, family, cult—many would prefer a lovingly restored Victorian home, nuzzled between always-blooming jacarandas and a pint-sized lending library. We want our dream restaurant in a structure that makes people say, “I can’t believe this is a restaurant and not the home of a great person (possibly Tom Hanks) who teaches kids to read.” It’s preferable if the house is as old as possible without triggering the “historical building” designation, which causes all kinds of permitting snafus (your proposal of adding a patio will require approval from all active and former presidents of the historical preservation society and at least two Jesuses).

Or we want the opposite: a hole in the wall that turns us into a Rudy-level inspirational story, people slow-clapping and fighting back single tears with each dish we manage to serve (see Little Lion Cafe or Banh Thai). Or an industrial warehouse whose years as an auto shop or meth lab gives it a “once gritty, now liver-moussed” je nes sais quoi (Juniper and Ivy, Ironside Fish & Oyster).

Exterior of San Diego restaurant Cellar Hand in Hillcrest featuring a sign
Photo Credit: James Tran
Cellar Hand is the rare spot where you can close your eyes and point at a menu item and still end up happy.

What few of us put on our dream boards is the middle ground—the largely uniform pockets of micro-retail that harbor America’s vital nail salons and burner-phone entrepreneurs. Yet, as commercial space in San Diego becomes scarce and gougey, strip malls are the future and saving grace of our restaurant culture. Fresh out of investor war chests or a strong WhatsApp connection with gods, most of us are going to find a reasonable box and put some oomph into it.

For fans, strip-mall restaurants have a few advantages over those perched on stilts overlooking famed surf breaks, or old barns retrofitted into charcuterie journeys. And that is: For a few months after opening, a strip mall gem will be ours and only ours. The buzz tends to be slow-burn. The first people who discover it will be a more desirable brand of food seekers, immune to the virus of glitz. Less-shiny roads bring better travelers.

Interior of San Diego restaurant Cellar Hand in Hillcrest featuring an extensive collection of wine
Photo Credit: James Tran
The restaurant is from the family behind Pali Wine Co., which specializes in low-intervention wines from Lompoc.

Though we associate strip malls with Quiznos-tier culinary might, San Diego has a more optimistic history. Convoy District is the paragon. Mira Mesa’s Indian and Middle Eastern food scene, too. There is the mighty Sushi Ota in Pacific Beach and, now, Cellar Hand in Hillcrest.

Adjacent the DMV and across from the 7-Eleven, Cellar Hand is the new concept from family-owned, Lompoc-based Pali Wine Co. and chef Logan Kendall. There is something poetic about a restaurant next to a chiropractor’s office, since the human back is no match for kitchen work.

Cellar Hand is not unsexy. They blew out the walls on this corner of University Avenue, added woods and metal, and cordoned the indoor-outdoor patio experience off from the parking lot with planters.

Berkshire pork with meat sourced from Thompson Heritage Ranch served by San Diego restaurant Cellar Hand in Hillcrest
Photo Credit: James Tran
Berkshire pork from the local pasture with huge chef fans: Thompson Heritage Ranch.

As for the food, I haven’t come across something this good since Callie opened. It blew away my expectations, but I’m not shocked—Kendall’s got a deft hand with herby sauces and has been stalking farmers and local boats and bakers in San Diego for a good while now. Though people go to Pali’s first tasting room in Little Italy for low-intervention wines, his small, simple bites there were always better than they needed to be.

But Cellar Hand is something more. And that more is ingredients. At this point the “farm-to-table” movement has been co-opted, mocked, pantsed, and wet-willied. I often wonder if some of the restaurants claiming “farm” think the back of every commercial-food semi truck is filled with a biodynamic greenhouse tilled by Wendell Berry.

Roasted tomatoes on a plate from San Diego farm-to-table restaurant Cellar Hand in Hillcrest
Photo Credit: James Tran
These tomatoes taste like tomatoes, not red-flavored water.

But I’ve been around this food scene long enough to know that most of Kendall’s friends smell like vines and hot soil. He shadows them, riding around in their ATVs, and they reward his loitering. Sure, he and sous chef Ashley McBrady are cooking at Cellar Hand. But they mostly get the best damn ingredients you’re going to find—the apple you ate off a tree that blew your mind, the tomato you grew that tasted like every “tomato” before was a sham—and build them an A-list supporting cast.

It’s farm-to-table as an extreme sport or benevolent obsession, possibly a reaction to all the half-assing and straight-up fraud. The apex of this movement was when Alice Waters served a single raw peach as a dessert at Chez Panisse. Esoteric, sure. And I’d be a little pissed if I ponied up Panisse money to be offered a piece of fruit. But her point was made: When you start with food grown in healthy soil, picked ripe in the season it was supposed to be picked in, its base charms are pretty incredible. If we look at a great dish as a 100-yard dash, using the best ingredients is like beginning that race on the 60-yard line.

Interior of San Diego farm-to-table restaurant Cellar Hands in Hillcrest
Photo Credit: James Tran
Next-level strip mall restaurants are the future as space in San Diego gets rarer.

Start a meal at Cellar Hand with the bluefin nduja toast. Instead of cured pork, it’s cubes of raw bluefin caught in San Diego, tossed in nduja spices (usually sweet smoked paprika and Calabrian chiles), white soy, and Meyer lemon. A hillock of it comes piled on charred housemade toast with dill aioli and local chives.

From the dipping section of the menu, get the baba ganoush, eggplants from Chino and D’Acquisto Farms charred in the pita oven then blended with tahini and spiked with Meyer lemon. It’s the lemon balm harissa— pulverized with arugula and cilantro (Hukama Produce), then topped with pomegranate seeds and dukkah (toasted sesame, cumin, and smoky coriander)—that sets it off. The whipped tahini is decent, but high acid bullies the seedy, nutty depth—although the warm, airy, house-fermented and wood-fired pita makes anything taste better.

Chicken liver pate with orange wine Jell-O shots on brown butter toast from San Diego restaurant Cellar Hand in Hillcrest
Photo Credit: James Tran
Chicken liver pate with orange wine Jell-O shots on brown butter toast.

The chicken liver pate looks like a frat trick: a fluffy, creamy pile of mousse topped with Jell-O shots. Hillcrest has a formidable and enduring Jell-O shot tradition, so this feels like a sign of respect—except these ’80s jiggle-party cubes are made of Pali’s orange wine (a tannic white that gets its Cointreau-bottle hue from resting the wine with skins). Put on sesame bread cooked in brown butter and topped with sumac and local grapefruit oil, it’s a fairly incredible, Gatsbian bite.

Kendall and McBrady’s favorite thing seems to be Simon & Garfunkeling local dirt candy. Farm duets. The tomato dish pairs D’Acquisto tomatoes with R&L Farms stone fruit (white peaches and plums).

They’re dressed in a simple, intoxicant sauce made of arugula and fermented red wine and garnished with Chino Farm radish greens and salt.

Exterior of San Diego farm-to-table restaurant Cellar Hands in Hillcrest
Photo Credit: James Tran
To the left of those hedges are a couple of Hondas, but you’d never know it.

For the phenomenal melon dish, they use Weiser Family Farms’ Rocky Sweet melons, JR Organics’ watermelon, and Chino Farm cucumbers (compressed with lemon juice and cinnamon basil). It’s tossed in urfa biber (a complex, moody Turkish chile that’s got a hint of dark raisin and gives the dish a rarely tasted flavor profile). They ferment cantaloupe in salt and Beylik Family Farms chiles, blend it into a gel-like kosho, and drizzle it atop the whole deal, then add Bulgarian feta and melon seeds they dehydrate and puff. The star is the cool, sweetened lemon-basil broth at the bottom (left over from compressing the cukes).

The Chino Farm squash is a meal in itself: trimmed and vacuum-sealed with dill, then charred with balm harissa and fattened up with herbed ricotta made from Thompson Heritage Ranch milk. The team makes their own za’atar (thyme, sesame, urfa biber, aleppo, sumac), then pours hot oil over it for a riff on salsa macha.

Ice cream sandwich with brown butter toast and a scoop from Chino Farm’s new creamery, Aisu served at San Diego restaurant Cellar Hand in Hillcrest
Photo Credit: James Tran
For dessert, an ice cream sandwich with brown butter toast and a scoop from Chino Farm’s new creamery, Aisu.

I try two entrees, one hit and one miss. The miss is the whole local rockfish, which gets overwhelmed in a too-acidic housemade labneh. The hit is the Berkshire pork—from the rapidly chef-famous Thompson Heritage Ranch in Ramona—that is simply seared in its own fat, basted in brown butter and pineapple sage, deglazed in Pali’s Tower 15 “Swell” wine (a mix of Bordeaux reds), and garnished with candy grapes from R&L Farms, toasted almonds, and jus. This pork redefines the genre.

It makes sense that winemakers would go this obsessive about peak agriculture—especially in San Diego, with its obscenely fertile soils (Waters would come to Chino Farm in Rancho Santa Fe for her produce), nearly year-round growing climate, and the most small farms per capita of any county in the US. Our produce is land caviar. Not all restaurant operators can afford to use it this extensively, and there’s no shame in that. But Kendall and McBrady get to, and they do it with just the right balance of tweak and restraint.

You don’t fingerpaint on Picassos.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Partner Content AUGUST 12, 2026

Theranostics: New Hope for Patients with Metastatic Cancers

Innovative treatment could offer cancer patients new options with fewer side effects

Theranostics: New Hope for Patients with Metastatic Cancers
Courtesy of Scripps Health

Chemotherapy and radiation have long been considered gold standards of cancer treatment, but they can cause severe side effects. A promising new approach called theranostics—a combination of “therapeutics” and “diagnostics”—could offer patients with certain types of metastatic cancers new hope. It’s a two-step process that uses a drug that binds to specific receptors on cancer cells. Advanced imaging detects this radioisotope, allowing doctors to then use a second radioisotope that binds to the cancer cells and destroys them. Click here to learn more about how specialists at Scripps Cancer Center are using theranostics.

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