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Guides FEBRUARY 14, 2014

Aztec Legend

Coach Steve Fisher will once again take the SDSU basketball program he turned into a powerhouse to the NCAA Tournament.

Aztec Legend
Aztec Legend

SDSU Coach Steve Fisher

SDSU Coach Steve Fisher

Marching into madness

Fisher heads into tournament season
with a record-breaking 300 wins.

San Diego’s sports fans didn’t exactly storm Montezuma Mesa on the night Steve Fisher made his Aztecs coaching debut.

Though San Diego State basketball has become the hottest ticket in town, it was barely lukewarm on November 24, 1999, when just 2,697 showed up to watch Fisher—who’d led Michigan to a national championship 10 years earlier—direct SDSU to a 73–57 victory over UC Riverside at Cox (now Viejas) Arena. Empty seats outnumbered people by almost 4–1.

Things got ugly after that opening win, with the Aztecs finishing 5–23 overall and 0–14 in the Mountain West Conference. Plus, only true believers bothered to watch. The average attendance: 2,618.

“Our announced attendance was small, but it was a lot more than were actually in the building,” says Fisher, laughing.

“We waited a long time for this to happen,” says Tony Gwynn. “Coach Fisher deserves all the credit in the world. It’s the hottest ticket in town.”

It’s easy for Fisher, 68, to smile. He’s been the architect of one of the greatest turnarounds in college basketball.

In his 15th season, this March Fisher will take the Aztecs into the NCAA Tournament for the fifth straight season, and the seventh since he was hired. Before Fisher’s arrival, SDSU had been a part of March Madness just three times, the most recent in 1985.

Fisher transformed a program that had had just one winning season in its previous 14 to one with nine straight 20-win seasons and 11 postseason appearances.

Today, a long row of championship and tournament banners hangs in Viejas Arena. The team is often nationally ranked, its games shown on national television, and attracts some of the country’s top recruits. Every home game for two seasons has sold out, and the “The Show”—a loud, irreverent, and fervent flock of fans—has helped create one of the best environments in college basketball.

The underdog became a top dog, and Fisher says he tries to step back now and then to savor what he’s built.

“I’m at a stage and an age where I have enjoyed the whole process,” he says. “We talk to the players, ‘Enjoy the journey. Don’t get so caught up in what’s next. Enjoy what’s going on.’ So yeah, I’ve been able to do that.”

It took hundreds of small steps for the Aztecs to get where they are today.

Following Fisher’s first season, the Aztecs signed talented transfer Randy Holcomb, a true difference maker, and climbed to 14–14. In year two, they broke a 30-game road losing streak. “We celebrated like we had just gotten to the Final Four,” says Fisher.

In year three they got hot, won the conference tournament, went to the NCAA Tournament and finished 21–12.

It was a shocking transition, but Myron Epps—who came to SDSU the year before Fisher and was part of that first NCAA team—knew it was a sign of things to come.

“It was awesome,” says Epps, now a high school coach in Tulare who also runs a youth program called the Aztec Basketball Academy. “It came on overnight. We became known on the national scene and started drawing the interest of kids all over.”

The signing of Holcomb—”That was huge,” says Fisher—and more winning seasons led to signing a succession of other talented players such as Brandon Heath, Marcus Slaughter, Kawhi Leonard, Jamaal Franklin, and Xavier Thames. The program has thrived on Fisher’s formula of athleticism and defense, defense, and more defense.

Epps says SDSU attracts great talent because of Fisher’s reputation.

“He can adapt and he can relate to kids from many backgrounds,” says Epps. “We could confide in him and trust that he had our best interests at hand.”

Another famous Aztec alum sees the same qualities in Fisher.

“When you play a style the kids believe in and you have a coaching staff that preaches playing together and believing in each other, that’s the kind of thing that can happen,” says Tony Gwynn. “We waited a long time for this to happen. Coach Fisher deserves all the credit in the world. It’s the hottest ticket in town. And it’s well worth it, too, if you can get in there.”

But at 68, how long will Fisher coach?

In 2011, he signed a four-year contract extension through the 2014–15 season. As part of that deal, his longtime assistant, Brian Dutcher, was designated as head coach-in-waiting. Dutcher has taken on more of a central role so that when Fisher retires, the transition will be seamless. Fisher says he has absolute faith the program will continue to flourish and calls Dutcher a terrific coach and tactician.

Fisher wanted Dutcher designated his successor to send a signal to recruits that there will be continuity. In part, that was to counter rumors of retirement that were largely generated by schools competing with SDSU for the same talent.

“Some people were starting to say, ‘Well, he’s not going to be there for you. Who’s going to be your head coach? You don’t want to play for a guy you don’t know,’” says Fisher.

Fisher will decide after each season if he’ll continue or walk away. He has a terrific team this year and a touted class of recruits for next season.

“I could go longer, but I’m not going to go forever,” he says, smiling. But he’s still enjoying the journey.

“It’s always more fun when you win.”

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Guides FEBRUARY 14, 2014

Aztec Legend

Coach Steve Fisher will once again take the SDSU basketball program he turned into a powerhouse to the NCAA Tournament.

Aztec Legend

SDSU Coach Steve Fisher

SDSU Coach Steve Fisher

Marching into madness

Fisher heads into tournament season
with a record-breaking 300 wins.

San Diego’s sports fans didn’t exactly storm Montezuma Mesa on the night Steve Fisher made his Aztecs coaching debut.

Though San Diego State basketball has become the hottest ticket in town, it was barely lukewarm on November 24, 1999, when just 2,697 showed up to watch Fisher—who’d led Michigan to a national championship 10 years earlier—direct SDSU to a 73–57 victory over UC Riverside at Cox (now Viejas) Arena. Empty seats outnumbered people by almost 4–1.

Things got ugly after that opening win, with the Aztecs finishing 5–23 overall and 0–14 in the Mountain West Conference. Plus, only true believers bothered to watch. The average attendance: 2,618.

“Our announced attendance was small, but it was a lot more than were actually in the building,” says Fisher, laughing.

“We waited a long time for this to happen,” says Tony Gwynn. “Coach Fisher deserves all the credit in the world. It’s the hottest ticket in town.”

It’s easy for Fisher, 68, to smile. He’s been the architect of one of the greatest turnarounds in college basketball.

In his 15th season, this March Fisher will take the Aztecs into the NCAA Tournament for the fifth straight season, and the seventh since he was hired. Before Fisher’s arrival, SDSU had been a part of March Madness just three times, the most recent in 1985.

Fisher transformed a program that had had just one winning season in its previous 14 to one with nine straight 20-win seasons and 11 postseason appearances.

Today, a long row of championship and tournament banners hangs in Viejas Arena. The team is often nationally ranked, its games shown on national television, and attracts some of the country’s top recruits. Every home game for two seasons has sold out, and the “The Show”—a loud, irreverent, and fervent flock of fans—has helped create one of the best environments in college basketball.

The underdog became a top dog, and Fisher says he tries to step back now and then to savor what he’s built.

“I’m at a stage and an age where I have enjoyed the whole process,” he says. “We talk to the players, ‘Enjoy the journey. Don’t get so caught up in what’s next. Enjoy what’s going on.’ So yeah, I’ve been able to do that.”

It took hundreds of small steps for the Aztecs to get where they are today.

Following Fisher’s first season, the Aztecs signed talented transfer Randy Holcomb, a true difference maker, and climbed to 14–14. In year two, they broke a 30-game road losing streak. “We celebrated like we had just gotten to the Final Four,” says Fisher.

In year three they got hot, won the conference tournament, went to the NCAA Tournament and finished 21–12.

It was a shocking transition, but Myron Epps—who came to SDSU the year before Fisher and was part of that first NCAA team—knew it was a sign of things to come.

“It was awesome,” says Epps, now a high school coach in Tulare who also runs a youth program called the Aztec Basketball Academy. “It came on overnight. We became known on the national scene and started drawing the interest of kids all over.”

The signing of Holcomb—”That was huge,” says Fisher—and more winning seasons led to signing a succession of other talented players such as Brandon Heath, Marcus Slaughter, Kawhi Leonard, Jamaal Franklin, and Xavier Thames. The program has thrived on Fisher’s formula of athleticism and defense, defense, and more defense.

Epps says SDSU attracts great talent because of Fisher’s reputation.

“He can adapt and he can relate to kids from many backgrounds,” says Epps. “We could confide in him and trust that he had our best interests at hand.”

Another famous Aztec alum sees the same qualities in Fisher.

“When you play a style the kids believe in and you have a coaching staff that preaches playing together and believing in each other, that’s the kind of thing that can happen,” says Tony Gwynn. “We waited a long time for this to happen. Coach Fisher deserves all the credit in the world. It’s the hottest ticket in town. And it’s well worth it, too, if you can get in there.”

But at 68, how long will Fisher coach?

In 2011, he signed a four-year contract extension through the 2014–15 season. As part of that deal, his longtime assistant, Brian Dutcher, was designated as head coach-in-waiting. Dutcher has taken on more of a central role so that when Fisher retires, the transition will be seamless. Fisher says he has absolute faith the program will continue to flourish and calls Dutcher a terrific coach and tactician.

Fisher wanted Dutcher designated his successor to send a signal to recruits that there will be continuity. In part, that was to counter rumors of retirement that were largely generated by schools competing with SDSU for the same talent.

“Some people were starting to say, ‘Well, he’s not going to be there for you. Who’s going to be your head coach? You don’t want to play for a guy you don’t know,’” says Fisher.

Fisher will decide after each season if he’ll continue or walk away. He has a terrific team this year and a touted class of recruits for next season.

“I could go longer, but I’m not going to go forever,” he says, smiling. But he’s still enjoying the journey.

“It’s always more fun when you win.”

Guides JANUARY 15, 2014

Belle of the Ball

SDSU alum Hilary Maiberger plays Disney's beloved princess in the Broadway San Diego's presentation of 'Beauty and Beast'

Belle of the Ball
Belle of the Ball

The Beast and Belle

The Beast and Belle | Photo by Amy Boyle

Hilary Maiberger is currently starring as Belle in Broadway San Diego’s presentation of Disney’s Beauty and the Beast, which opens at the Civic Theatre on January 7. The San Diego State alum talks with San Diego Magazine about playing a princess, her future as a film star, and the local training that led to her dream role.

How would you say your experience in the music department at SDSU shaped you as a performer?

When I applied at the SDSU music department I had no idea what to expect. All I knew is that I loved to sing. I quickly found out that I had my work cut out for me. Taking voice lessons that focused on classical training (which I had never had before), theory, piano, dictation, aural skill, music history… it was the hardest, most fulfilling four years of my life. I was becoming a well-rounded musician, which I never really thought I could be. I wanted to be a pop star when I came to SDSU, and there I was singing Italian arias, playing piano, and composing music! I then decided to continue on to get my master’s, and after that, there was no turning back.


Any teachers that were particularly influential?

Enrique Toral taught me that singing is so much more than just simply singing what is on the page.  It is about storytelling and taking people on a incredible journey. Enrique was not only a great performer, but an incredible and inspiring teacher. He put the emphasis on motivating acting choices, while teaching vocal technique. He was my first classical voice teacher and, really, my first acting teacher.

What advice can you give to aspiring actors in San Diego?

Practice, practice, practice. You can never practice enough! You have to put in the time and work if you really are serious about pursuing this career. I would also highly recommend taking dance and acting classes. I did not take any dance classes, and I frequently have trouble surviving a dance call. You’ve got to learn your strengths. If you are an amazing dancer, but a weaker singer/actor, do what you need to be better in those areas. If you’re a confident singer, and not a strong dancer, take the steps to be a more confident mover. School is great for discovering who you are, and gives you lots of opportunities to fail. It is also very important to be a well-rounded musician. Darick Pead, who plays the Beast, said it perfectly, “You can’t give of your heart if you’re focusing on technique.” I couldn’t agree more. 


Belle of the Ball

The Beast and Belle

Hilary Maiberger as Belle | Photo by Joan Marcus

What are some things you miss about San Diego?

Oh how I miss the perfect weather, the beautiful people, and the amazing theater scene. And you can’t forget the ocean. Lying on the beach for hours with not a care in the world. It feels like home. â€¨

How does the theater scene in San Diego compare to other areas where you’ve performed?

I’ve performed in places where there is no theater so we perform in an ice arena that converts to a stage. Then there are places where there are four or five theaters in a two-mile radius.  I didn’t really know how good the theater scene was while I was attending SDSU. There are so many places that can help you perfect your craft. Moonlight Amphitheatre, San Diego Musical Theatre, La Jolla Playhouse, The Old Globe… all incredible theaters.

Do you have a favorite role of all time? 

Belle. Hands down.

Why?

She is an incredible human being. Strong-willed, loving, caring, adventurous, spunky. She is everything I wanted to be when I was a kid which is why she was my favorite Disney princess. She was also my favorite because she had brown hair and brown eyes like me!ʉ۬

Past roles you loved?

Jo March from Little Women. Like Belle, she’s fearless and just plain awesome. â€¨

If you could play any other role in Beauty and the Beast, male or female, which would you choose?

Lumiere. I love to make people laugh, and that character makes audience members belly laugh.

Do you see yourself possibly branching out to film in the future?

I would love to try film. I’ve been told I have the face for film. Not sure what that means but I’ll take it.

Disney’s Beauty and the Beast runs January 7 through 12 at the San Diego Civic Theatre downtown. For tickets, visit broadwaysd.com.

Guides JANUARY 15, 2014

Belle of the Ball

SDSU alum Hilary Maiberger plays Disney's beloved princess in the Broadway San Diego's presentation of 'Beauty and Beast'

Belle of the Ball

The Beast and Belle

The Beast and Belle | Photo by Amy Boyle

Hilary Maiberger is currently starring as Belle in Broadway San Diego’s presentation of Disney’s Beauty and the Beast, which opens at the Civic Theatre on January 7. The San Diego State alum talks with San Diego Magazine about playing a princess, her future as a film star, and the local training that led to her dream role.

How would you say your experience in the music department at SDSU shaped you as a performer?

When I applied at the SDSU music department I had no idea what to expect. All I knew is that I loved to sing. I quickly found out that I had my work cut out for me. Taking voice lessons that focused on classical training (which I had never had before), theory, piano, dictation, aural skill, music history… it was the hardest, most fulfilling four years of my life. I was becoming a well-rounded musician, which I never really thought I could be. I wanted to be a pop star when I came to SDSU, and there I was singing Italian arias, playing piano, and composing music! I then decided to continue on to get my master’s, and after that, there was no turning back.


Any teachers that were particularly influential?

Enrique Toral taught me that singing is so much more than just simply singing what is on the page.  It is about storytelling and taking people on a incredible journey. Enrique was not only a great performer, but an incredible and inspiring teacher. He put the emphasis on motivating acting choices, while teaching vocal technique. He was my first classical voice teacher and, really, my first acting teacher.

What advice can you give to aspiring actors in San Diego?

Practice, practice, practice. You can never practice enough! You have to put in the time and work if you really are serious about pursuing this career. I would also highly recommend taking dance and acting classes. I did not take any dance classes, and I frequently have trouble surviving a dance call. You’ve got to learn your strengths. If you are an amazing dancer, but a weaker singer/actor, do what you need to be better in those areas. If you’re a confident singer, and not a strong dancer, take the steps to be a more confident mover. School is great for discovering who you are, and gives you lots of opportunities to fail. It is also very important to be a well-rounded musician. Darick Pead, who plays the Beast, said it perfectly, “You can’t give of your heart if you’re focusing on technique.” I couldn’t agree more. 


Belle of the Ball

The Beast and Belle

Hilary Maiberger as Belle | Photo by Joan Marcus

What are some things you miss about San Diego?

Oh how I miss the perfect weather, the beautiful people, and the amazing theater scene. And you can’t forget the ocean. Lying on the beach for hours with not a care in the world. It feels like home. â€¨

How does the theater scene in San Diego compare to other areas where you’ve performed?

I’ve performed in places where there is no theater so we perform in an ice arena that converts to a stage. Then there are places where there are four or five theaters in a two-mile radius.  I didn’t really know how good the theater scene was while I was attending SDSU. There are so many places that can help you perfect your craft. Moonlight Amphitheatre, San Diego Musical Theatre, La Jolla Playhouse, The Old Globe… all incredible theaters.

Do you have a favorite role of all time? 

Belle. Hands down.

Why?

She is an incredible human being. Strong-willed, loving, caring, adventurous, spunky. She is everything I wanted to be when I was a kid which is why she was my favorite Disney princess. She was also my favorite because she had brown hair and brown eyes like me!ʉ۬

Past roles you loved?

Jo March from Little Women. Like Belle, she’s fearless and just plain awesome. â€¨

If you could play any other role in Beauty and the Beast, male or female, which would you choose?

Lumiere. I love to make people laugh, and that character makes audience members belly laugh.

Do you see yourself possibly branching out to film in the future?

I would love to try film. I’ve been told I have the face for film. Not sure what that means but I’ll take it.

Disney’s Beauty and the Beast runs January 7 through 12 at the San Diego Civic Theatre downtown. For tickets, visit broadwaysd.com.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Matt Furman Photography

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Matt Furman Photography

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Matt Furman Photography
Matt Furman Photography

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Matt Furman Photography

Partner Content
Guides AUGUST 20, 2013

Parental Indiscretion

The Football Follies

Parental Indiscretion
Parental Indiscretion

Tailgating illustration

The moment Greg saw our son’s little alien face in our ultrasound a decade ago, he vowed to indoctrinate the entire family into the SDSU sports cult. My red-and-black-bleeding, Aztec-for-Life husband lured me in with Aztec men’s basketball, which was starting to show real promise under then-new coach Steve Fisher.

While I’m neither a sports lover nor an SDSU alum, I went to the games and actually got pretty into them, coming to hate BYU’s guts as much as any diehard Aztec. Sure, we had some dicey moments, like when Greg caught me reading the Wall Street Journal during a time out, but we worked through it and somehow saved our marriage.

Then Greg got greedy and suggested we get season tickets to Aztec football for the whole family. He knew exactly how to get me to agree: the tailgate. We’d pop up a canopy and canvas chairs, fire up the hibachi, grill some burgers, and drink beer with friends.

Not to be boastful, but I am so good at all of these things. I instantly became a diehard fan … of tailgating. I created new special sauce or burger topping each week and made it a real party.

The thing is, after a couple hours, you’re expected to leave this perfectly good party to sit on hard plastic chairs and watch football for six long hours. (Don’t try and tell me football games aren’t six hours long.)

Okay, so I don’t like football. The action-to-standing-around ratio is all wrong for someone with my fleeting attention span. But my misery originates in the stands, where my husband dutifully attempts to coach the Aztecs, tough-love style, by berating them for their shortcomings.

And the kids. OH MY GOD THE KIDS. Can I have a hot chocolate what about a pretzel how come he gets cotton candy I have to pee again how much longer is this going to be can we just go back to the car why are those kids running around why can’t we run around if she gets a hot chocolate can I have a soda I don’t like this pretzel my hot dog fell on the floor this is boring the Aztecs are losing this is the worst day of my life.

After two years of this, Greg suggested this summer that he not renew all four season tickets. Instead he’d get just two, and said I could “find somewhere else to read Twitter and tell the kids ‘no’ repeatedly.”

At his suggestion, I know just where I’ll be for every home game: sitting under a canopy in a canvas chair in the Qualcomm Stadium parking lot.

“You go coach the team, honey,” I’ll say. “I’ll stay here with the kids and other diehard tailgate fans and make sure the beer doesn’t go to waste.”

Guides JANUARY 18, 2013

Hottest Ticket in Town

The SDSU Aztecs have fast become the hottest ticket in town

Hottest Ticket in Town
Hottest Ticket in Town

Viejas Arena, home of the Aztecs

Ernie Anderson

As the story goes, SDSU men’s basketball coach Steve Fisher used to wander campus with a pocketful of tickets, imploring an indifferent student body to come to games. Boy, have times sure changed. The Aztecs have fast become the hottest ticket in town—much more so than the two pro teams in San Diego, the Chargers and Padres.

For the first time this year, the Aztecs turned away season-ticket requests and now have a waiting list to watch a team that advanced to the NCAA tournament in each of the last three seasons. This is a far cry from Fisher’s first season (1999-2000), when the team averaged 2,618 fans a game. These days, Viejas Arena rocks, awash with red and black and with former Aztecs like Padres manager Bud Black and NFL Hall of Fame tailback Marshall Faulk taking in games. “The energy is amazing,” says Mike May, associate athletic director of media relations. This means a sold-out crowd of 12,414 every game, even against less-than-marquee teams (looking at you, U of Arkansas–Pine Bluff). May says, “It’s been remarkable.”

TRY FOR TIX:

The school makes 2,500 tickets available for students each week. For non-students, secondary ticket markets (like StubHub) are your best bet. They’re also sold through Ticketmaster, when available.

COMING UP!

2/6 vs. Boise State

2/9 vs. Fresno State

2/19 vs. Wyoming

2/23 vs. Nevada

Partner Content JULY 21, 2026

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026

San Diego aesthetic medicine providers help you look—and feel—your best

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026
SDM-SS_ AestheticProcedures_2026

San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

Cosmetic Laser Dermatology

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

Cultivé Medical Aesthetic

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness 

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.


The “It” List

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.

Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.

Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.

Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.

Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.

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