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Guides AUGUST 16, 2013

People of the Book

Dubbed “the best agent in the West” by Newsweek, Sandra Dijkstra has represented dozens of bestsellers. As the new San Diego Central Library opens downtown, we asked her to reflect on 30 years in the business—and the future of the book.

People of the Book
People of the Book

Sandra Dijkstra

Sandra Dijkstra

My mom always thought I “read too much.” Ironic, coming from a reading teacher, but her chief concern was that I be attractive and find a good mate. Still, all that early reading, from Nancy Drew to Jane Eyre, clearly made a difference, as my love for books grew from a guilty pleasure to a thriving livelihood.

Indeed, if there were another strong influence on me (besides my mother), it would have to be the location in which I found myself. Mine is very much a San Diego story, in that so many San Diegans and local institutions, private and public, seem to have brought me where I am today. Hillary Clinton famously said “It takes a village,” and, in my case, it took our city—and our coast!

Perhaps it all started when my lengthy graduate work at UCSD was wearing thin. I decided to please my mother and got my first real teaching job at Mesa College in the French Department. Soon thereafter, SDSU’s Women’s Studies Program, where I’d begun teaching as an adjunct, decided not to hire me as an assistant professor when an opening arose. That led me to approach the newly established San Diego office of Harcourt Brace Jovanovich, which also declined to hire me for an opening as associate editor. And then, when UCSD’s student newspaper outed me as a progressive professor, and no one from the Literature Department came to my defense (except for my husband, a colleague), I realized that I should go into full-time agenting.

Many of my initial successes with authors came directly from my San Diego connections and the community. For example, Lillian Faderman’s Surpassing the Love of Men: Romantic Friendship and Love Between Women from the Renaissance to the Present, which is still in print, was my first sale to a New York publisher (William Morrow). It was a book and a relationship birthed by UCSD Interlibrary Loan staffer Fran Newman, who urged me to meet Lillian when she heard I was starting a women writers’ group. Today, Lillian Faderman is the award-winning “Queen of Lesbian and Gay Studies,” currently writing a book on gay rights, the civil rights issue of our time, for Simon & Schuster—her biggest book yet.

Another San Diego connection resulted in Dessa Rose, originally a novella by Sherley Anne Williams, first published in Black-Eyed Susans. In 1984, I suggested to Sherley Anne, then a UCSD literature professor, that she consider expanding it into a novel. Now a classic in African-American Studies across the country, it also became a Lincoln Center play, though Sherley Anne never lived to see that, sadly.

And from North County, Janell Cannon’s Stellaluna came in as a manuscript with images, both created by Janell, which the then-local publisher (Harcourt Brace Jovanovich) said needed to be radically changed. Not having children and not being a reader of kids’ books, I felt they were wrong, but needed experts on my side. So, I went to the great bookseller Susan Malk (who now runs the Scripps Aquarium bookstore). Her White Rabbit bookstore on Girard in La Jolla boasted several excellent staff readers, all of whom proclaimed that our version would be “a Caldecott Award winner,” whereas the publisher’s preferred, bland version would be rejected by their store. The rest is history. The author’s draft of Stellaluna became one of the biggest-selling childrens’ books of that year, is now a classic, and led to a stellar book-writing and illustrating career for Janell Cannon.

People of the Book

The new Central Library

The new San Diego Central Library, designed by Rob Quigley

I also benefitted (as have many local authors) from the support of San Diego’s terrific independent booksellers, some of whom are sadly missed today. Family-owned Warwick’s in La Jolla strides on valiantly, the torch long ago passed from Barbara Christman to Adrian Newell. To this day Warwick’s is a must-stop for nationally touring authors. The much-missed Milane Christiansen created The Book Works, which became action central for political authors like Paul Krugman and literary stars like Chitra Divakaruni. Carole Carden, whose Del Mar-based Esmeralda was a gem (she now runs Solo in Solana Beach, which features design and architecture books, among many other wonderful things). From Coronado, Barbara Chambers carries on the great bookseller tradition at Bay Books, which she learned from Shirley Muller, while MaryElizabeth Hart’s Mysterious Galaxy does so well that she’s founded a sister store in Redondo Beach. And of course, the treasured D.G. Wills thrives still in La Jolla. I’m grateful for the many San Diego readers who still understand how important it is to support this family of booksellers, especially in the age of Amazon.

Of course, over the years, we fought our share of battles. The most notorious was the writing community’s threat to appear in the Copley lobby, Fahrenheit 451-style, carrying a coffin filled with the books of authors who wouldn’t get reviewed if the San Diego Union-Tribune shut down its Book Review. We won that one, at least for a few years. Book Review editors, especially Arthur Salm and Bob Pincus, and then Jim Chute, gave coverage to important authors’ books and visits. Today, we treasure John Wilkens and Peter Rowe at the U-T, though book coverage has shrunk to just one page. Looking back, both my agency and my authors would have had a tougher time without the support of book reviewers and feature writers like Ed Hutshing and Noel Osment. (Noel profiled Amy Tan for the U-T, to the great chagrin of Amy’s then-publisher, Putnam, which wanted to give the Los Angeles Times priority.)

Though not a local herself, Amy Tan has plenty of San Diego in her story, too. Just a few years into agenting (in 1989), I took to New York a proposal for a novel entitled The Joy Luck Club. Overnight, it became a bestseller. On the day of her paperback auction [when publishing houses try to outbid each other for the rights to the paperback edition of a bestselling book], Amy came to Del Mar so we could be together during the exciting process. Eight houses were participating (before today’s consolidation in publishing, which became “the Big Six,” and then “the Big Five” with the merging of Random House and Penguin), each wanting the privilege of acquiring it. As we sat on the deck of Il Fornaio that day 24 years ago, looking out at the Pacific, we couldn’t know that Amy would be making publishing and literary history—not only on that deal, but because the book itself would sell into so many countries (35!), and become a world classic.

Indeed, we are a family—we San Diego friends of the book—and, looking back, I have no regrets, only thanks, to each and every good and generous teacher, librarian, bookselling professional, author (and even my strong contrarian mother, and wonderful husband, author Bram Dijkstra), who supported my transition from reader, to teacher, to agent, having found lots of joy and luck here in San Diego.

As the new San Diego Central Library opens its doors, I’m reminded of how important libraries are to writers. Here’s Amy Tan, as a child, writing about “What the Library Means to Me”:

I love school because the many things I learn seem to turn on a light in the little room in my mind. I can see a lot of things I have never seen before. I can read many interesting books by myself now. I love to read. My father takes me to the library every two weeks, and I check five or six books out at a time. These books seem to open many windows in my little room. I can see many wonderful things outside. I always look forward to go to the library.

The new San Diego Central Library opens September 28. Amy Tan’s new novel, The Valley of Amazement,  will be released in November, and she’ll be appearing at Warwick’s in La Jolla on December 9.

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Food & Drink APRIL 7, 2026

Where to Get Mother’s Day Brunch 2026 in San Diego

Enjoy the holiday with the city’s best restaurants offering seasonal brunch buffets, prix-fixe menus, and à la carte specials

Where to Get Mother’s Day Brunch 2026 in San Diego
Courtesy of Pendry Hotels & Resorts

Consider this your annual reminder that Mother’s Day is not the time to improvise. What’s in: roses, peonies, and a card attempting to summarize a year’s worth of gratitude in three paragraphs or less. What’s out: pretending you “didn’t know it was this weekend.” In a city currently operating at full brunch capacity, San Diego responds as it always does—oceanfront tables, excessive buffet spreads, and sparkling wine refills. Whether it’s waffle stacks, chilled seafood displays, or carving stations doing the most, these San Diego restaurants have you covered.

Brunch Buffets | Mother’s Day Specials & Prix Fixe Menus | À La Carte Brunch

Courtesy of The Seabird Ocean Resort & Spa

Mother’s Day Brunch Buffets in San Diego

Hotel del Coronado

All moms deserve elegance on Mother’s Day. Celebrate a beachfront with a beautifully timeless and tasteful brunch at the Crown Room in Hotel del Coronado. Indulge in options like lemon vanilla pancakes with berry compote paired with crispy bacon, made-to-order omelets or your very own egg benedict station, shucked oysters, whole in-house smoked brisket, Peach Melba Verrine, and more. Guests over 21 can enjoy a complimentary glass of Champagne.

Price: $235 per adult | $125 per child  (6 – 10) | Ages 5 and under are free
Hours: 10 a.m. – 3 p.m.
Address: 1500 Orange Ave, Coronado
Reservations: Hotel del Coronado

Oceana Coastal Kitchen

Mimosas, marina views, and a Mother’s Day where the only thing on the agenda is enjoying it? We’ll cheers to that. Located at the Catamaran Resort, this Mother’s Day brunch literally has it all, from sushi rolls and nigiri to a charcuterie spread stacked with salumi, prosciutto, cornichons, pepperoncini, cherry peppers, and grainy mustard, plus waffle and omelet stations, cedar-planked salmon, and panko and herb-crusted mac and cheese. Kids can also create a bouquet for Mom that’s just chaotic enough to be adorable.

Price: $120+ per adult | $60+ per child (5 – 12) | Ages 4 and under are free
Hours: 10 a.m. – 4 p.m. (last seating at 2 p.m.)
Address: 3999 Mission Boulevard, San Diego
Reservations: Oceana Coastal Kitchen

ARLO

Mother’s Day at Arlo transforms into an enchanted garden that’s equal parts lush and indulgent: a raw bar, fresh salads, delicate pastries, 12-hour braised short ribs, roasted prime rib, and Szechuan pepper–crusted swordfish from the Santa Maria grill. Spoil moms, grandmas, aunts, and every beloved mother figure with live music, a roaming mimosa cart, floral bouquets, and of course, a little retail therapy courtesy of the Kendra Scott trunk show—necklaces, bracelets, earrings, or, let’s be real, all of the above.

Price: $99 per adult | $40 per child (5 – 12) | Ages 4 and under are free
Hours: 9 a.m. – 3 p.m.
Address: 500 Hotel Circle N, San Diego
Reservations: OpenTable

Rumorosa

Forget the CVS roses (respectfully). Rumorosa’s Mother’s Day brunch is back for its third year, pairing complimentary flowers with sun-drenched marina views. It’s coastal-modern meets Baja soul, where the food is bright and very much not an afterthought. Last year’s spread leans into Carrot Cake Waffles, a made-to-order omelet station, Café de la Olla French Toast, Roasted Lamb Tostadas, and other “yes, I’ll have everything” moments.

Price: $90 per adult | $40 per child (5 – 12)
Hours: 9 a.m. – 2 p.m.
Address: 1380 Harbor Island Drive, San Diego
Reservations: OpenTable

Tidal

A boozy brunch overlooking Mission Bay with Mom? Say less. Celebrated at Tidal with a lavish spread of cheeses and charcuterie, a seafood bar stacked with oysters, shrimp, crab legs, and ahi specialties, and chef-attended carving stations with slow-roasted prime rib. Made-to-order omelets and pancakes, maple-glazed pork belly, roasted Baja grouper, vibrant seasonal salads, and brunch classics round it out, finishing with an abundant mini dessert selection.

Price: $125 per adult | $50 per child (5–12) | Ages 5 and under are free
Hours: 11 a.m. – 3 p.m.
Address: 1404 West Vacation Road, San Diego
Reservations: OpenTable

Animae

Mother’s Day at Animae is anything but expected. Tucked into the Marina District, this world-class steakhouse leans West Coast with a playful Asian twist. This year, treat Mom to a dim sum–style experience: a slightly more elevated, endlessly flowing take on the buffet, where indulgent small plates arrive tableside, perfectly complementing the Art Deco interiors and designed to be picked at, shared, and fully obsessed over. It’s less set menu, more choose-your-own flavor adventure.

Price: $104 per person
Hours: 10 a.m. – 2 p.m.
Address: 969 Pacific Hwy, San Diego
Reservations: OpenTable

Courtesy of Brickmans Restaurant & Bar

Brickmans Restaurant & Bar

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Features OCTOBER 28, 2025

The 40 Best San Diego Tacos to Try Right Now

Our guide to San Diego’s taco scene, plus what the city's top chefs order when they’re off the clock

The 40 Best San Diego Tacos to Try Right Now
Photo Credit: Marcella Flores

Tacos are San Diego’s lingua franca. The invention of food wrapped in corn tortillas is ballparked at 1000 to 500 BC. The word probably comes from the Nahuatl “tlahco”—meaning “half” or “in the middle”—a food meant to be folded and carried. Portable foods always have a way of sticking around.

San Diego was part of Mexico until the Treaty of Guadalupe Hidalgo in 1848, so tacos didn’t arrive; they remained. After the treaty, they receded into the kitchens of families who stayed behind.

By the early 1900s, US tacos had reached a sad state—mostly ground beef, cheddar cheese, and iceberg lettuce, because Mexican staples like cotija, cilantro, chiles, and freshly pressed tortillas weren’t in grocery stores. In San Diego, that started to change around 1930 in the abode of Petra and Natividad Estudillo, who lived on Logan Avenue in Barrio Logan, the heart of San Diego’s Chicano culture (it’s where many refugees from the Mexican Revolution settled). There, the couple created a teeny tienda, slinging homemade tortillas.

Behind the Estudillos’ counter, reportedly, you could see their living room, lined with furniture and tubs of fresh tortillas. You could tell sales (and tacos) were on the rise, because their décor got increasingly nicer. The couple opened Las Cuatro Milpas next door in 1933. It was the first Mexican restaurant in the city, a taco chapel for over 90 years. Around the same era, Ralph Pesquiera Sr. started pressing tortillas with his parents on India and Grape streets, later serving smaller, corn tortilla versions of flautas for defense workers during WWII. Credited with coining the term “taquito,” he opened El Indio in 1940.

The Bracero Program (1942–64) greatly contributed to taco culture, bringing over four million Mexican men to the US as guest workers, many in San Diego. The kitchens at bracero camps were filled with beans, tortillas, and chiles. The art of making fresh masa started to proliferate, and local grocery stores stocked dried chiles, salsas, and masa harina for their new client base.

San Diego taco shop, Vaqueros, as captured by photographer Michael Williams in his exhibit Taco Stand Vernacular

San Diego’s taco culture quantum-leapt in 1964, when Roberto and Dolores Robledo, who’d previously owned a Golden Hill restaurant called La Lomita, opened a tortilla factory in San Ysidro. They quickly added a walk-up and drive-through window and called it Roberto’s—the city’s first “modern” taco shop and eventual legend. Two years earlier, up the road in Downey, Glen Bell had launched Taco Bell; by the time he sold it to PepsiCo in 1978, every American grocery store was selling “taco kits” with pre-fried shells, seasoning packets, and jars of salsa. Taco night became a middle-class ritual.

Surfers also deserve a taco nod. In 1983, SDSU student Ralph Rubio finally made good on the recipe gifted to him by a taquero on a San Felipe beach; he opened Rubio’s on Mission Bay Drive, launching the Baja fish taco into the national imagination (Rubio’s IPO hit NASDAQ in 1999).

Two government policies also helped further taco enlightenment. In 1986, the Immigration Reform and Control Act (IRCA) legalized about 2.7 million immigrants, many in SoCal. Green cards and work permits meant access to leases, loans, and licenses. With that stability came confidence—and a wave of Mexican-owned small businesses. The late 1980s and ’90s saw the rise of family-run icons like Lolita’s, Rigoberto’s, and Cotixan. It’s no coincidence that two of San Diego’s proudest food inventions—the California burrito and carne asada fries (often credited to Lolita’s circa the late ’90s)—came onto the scene during this period.

This last point is an unsubstantiated connecting of dots. But Mexico’s a large country full of endless regional taco ideas (Oaxacan cheese, Sinaloan seafood, Texcoco barbacoa). And the North American Free Trade Agreement (NAFTA), signed in 1992, was probably what sprung that deep well of taco ideas. Corporations opened massive operations in border cities like Tijuana, drawing thousands of workers and tacos from every nook.

Which brings us to now. There are 1,700-ish taco shops across the county, and here’s the list of our favorites.

Food from San Diego's best taco shops including Tacotarian in North Park
Courtesy of Tacotarian

San Diego’s Best Tacos

Gobernador Taco at Mariscos Mi Gusto Es

Chollas Creek

Located in the massive parking lot by an event center and a cannabis dispensary, Mi Gusto Es may just set the bar for the best gobernador (a Sinaloan-style shrimp taco with melted cheese and a flour tortilla—a wonderful thing). Loaded with sautéed peppers, it costs three bucks. Get the spicy shrimp. Always spicy.

Taco de Maciza at De Cabeza El Único

Chula Vista

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Everything SD NOVEMBER 7, 2023

America’s Finest Holiday Gift Guide 2023: 77 Unique Ideas

The best local products and national must-haves for your loved ones this holiday season

America’s Finest Holiday Gift Guide 2023: 77 Unique Ideas
Photo Credit: Becka Vance

Whether you’re sourcing stocking stuffers for your loved ones or searching for a white elephant gift the whole office will want to steal, a good gift is hard to find. So we rounded up dozens of locally sourced and national products to help you check off everyone on your list this holiday season. Welcome to America’s finest holiday gift guide, curated by our in-the-know editors.

For Homebodies | For Outdoor Lovers | For The Kids

For Fashionable Friends | For Pets

Holiday Gift Guide: For Homebodies


San Diego magazine holiday gift guide item, December Nights candle from Corridor Candle Co.
Courtesy of Corridor Candle Co.

December Nights Candle – $34

Corridor Candle Co.

Local brand Corridor Candle Co. pours the smells of San Diego into local landmark–inspired candles that actually last. The brand’s festive holiday-only scent, December Nights, adds lemon, amber, and moss notes to fir and cypress to make that classic Christmas tree aroma sexier.

San Diego magazine holiday gift guide item Hardworking Gentlemen face wash & moisturizer from Shop Moniker
Courtesy of Hardworking Gentleman

Hardworking Gentlemen Daily Face Duo – $30–40

Shop Moniker

Get the hardworking gentleman in your life a much-needed skincare set from an Encinitas-based brand. A great pick for teen boys new to self-care, the duo (DIYable at Liberty Station outpost Shop Moniker) contains a face wash and moisturizer infused with aloe and coconut and tea tree oils, clearing complexions without obliterating moisture barriers.   

San Diego magazine holiday gift guide item Element shea butter lotion from Scisters Salon
Courtesy of Scisters Salon

Element Shea Butter Lotion – $12

Scisters Salon

Element’s shea butter lotion provides enduring hydration ideal for San Diego’s notoriously warm, dry climate. Free of animal products, gluten, paraben, and fragrance, the vitamin E–packed product is friendly to sensitive skin, though those craving a little aromatherapy can mix in an essential oil of their choice.

San Diego magazine holiday gift guide item Honey gingham sleepwear set from Morrow Soft Goods
Courtesy of Morrow Soft Goods

Honey Gingham Sleepwear Set – $200

Morrow Soft Goods

Subtly hint to a lover or roommate that it’s time to let go of that holey college t-shirt they wear to bed by gifting them these lightweight French-linen jammies. Sustainably minded brand Morrow adds bamboo-derived rayon to their gingham sleepwear set to balance linen’s slight natural stiffness and ensure the fabric is soft from the very first sleep.

San Diego magazine holiday gift guide item Alaia robe from Gold Leaf,
Courtesy of Gold Leaf

Alaia Robe – $148

Gold Leaf

The Ritz Carlton of robes. If you listen closely as you enshroud yourself in organic Turkish cotton, you can hear the wheels of a room service cart headed to your penthouse suite. The Alaia robe is both lightweight and cozy, perfect for a night of hot chocolate, snuggling, and holiday movies. 

San Diego magazine holiday gift guide item Abbondanza Montepulciano d’Abruzzo from Esquina Wine Shop
Courtesy of Esquina Wine Shop

Abbondanza Montepulciano d’Abruzzo – $20

Esquina Wine Shop

This sessionable, chillable organic red offers an approachable foray into low-intervention wines, making it a fab hostess gift for both kinds of pals: the one who’s hosting a vegan, gluten-free holiday potluck and the one who will serve beenie weenies at the white elephant exchange.

San Diego magazine holiday gift guide item Art School Dropout infused glass coaster from Home Ec
Courtesy of Home Ec

Art School Dropout Infused Glass coaster – $20

Home Ec

Checker-print is one of the biggest home trends of the last few years—but gifting a pal an area rug can feel a bit presumptuous. Instead, offer a small dose of stylish squares with these handmade coasters from local small biz Art School Dropout.

San Diego magazine holiday gift guide item Chakra chocolate truffles gift box from Maya Moon Collective
Courtesy of Maya Moon Co

Chakra Chocolate Truffles Gift Box – $25

Maya Moon Collective

Eating chocolate already feels like a spiritual experience. Snacking on this box of seven truffles can be a literal one—every box includes a link to guided meditation to complete while trying each flavor.

San Diego magazine holiday gift guide item Mellow Ceramics plate from Home Ec
Courtesy of Home Ec

Black Slip Babes Crab Plate – $28

Home Ec

About 10,000 stitches behind on your plan to knit everyone scarves for the holidays? Go the handmade route without the finger cramps at Little Italy outpost Home Ec, which vends one-of-a-kind, artisan creations like this funky Black Slip Babes Crab plate from local artist Kim Nguyen. 

San Diego magazine holiday gift guide item movie night snack basket: yellow popcorn, garlic powder, gummy mix, carob-covered almonds from The Mighty Bin
Photo Credit: Becka Vance Photography

Movie Night Snack Basket – Prices Vary

The Mighty Bin

Treat your favorite film buff to an earth-friendly movie night snack basket: jars of sweet and savory eats from the bulk bins at zero-waste North Park shop The Mighty Bin. We recommend grabbing popcorn, garlic powder, gummy mix, and carob-covered almonds.

San Diego magazine holiday gift guide item Hersham print from Upton
Courtesy of Upton

Hersham Print – $185

Upton Home

Vista artist Mike Upton designed for breakout local brand Brixton before launching Upton Home with his wife Mariel. Rendered in soothing neutrals and soft colors, their big canvas prints (equipped with eyelets for quick hanging) match almost any décor.

San Diego magazine holiday gift guide item Surfer Magazine, 1960–2020 by Grant Ellis
Courtesy of The Surfer’s Journal

Surfer Magazine, 1960–2020 by Grant Ellis – $55

Surfer Magazine

Informed by his 17 years as Surfer Magazine‘s photo editor, North County resident and surf photographer Grant Ellis traces the publication’s sixty years of history in this coffee table tome featuring breathtaking shots of the world’s best surfers riding breaks in California, Hawaii, and other spectacular spots.

San Diego Magazine gift guide item Beyond the Canyon: Inside Epic California Homes by Roger Davies from The Book Catapult
Courtesy of +COOP

Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.

Studio S FEBRUARY 26, 2026

Chef Aidan Owens Thinks Your Fish is Boring

The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again

Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.  

When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.

I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.    

Courtesy of Herb & Sea

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”

Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.

Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.

His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

Courtesy of Herb & Sea

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts. 

“Why would we outsource when it’s all here?” Owens asks.

Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.

Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Courtesy of Herb & Sea

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar. 

Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”

He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.” 

To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.

What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”

Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

Courtesy of Herb & Sea

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.

It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.  

Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.

“We aren’t saving lives. We’re feeding people good food,” he says.

And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.

No buzzwords required.

Everything SD SEPTEMBER 14, 2023

20 Fun Indoor Activities to Try When it Rains in San Diego

Escape the rain, cold weather, and gloomy days with these indoor activities

20 Fun Indoor Activities to Try When it Rains in San Diego
Rainy Day Activities San Diego Birch Aquarium

For many San Diegans, a rainy day is the perfect excuse to cozy up indoors, get wrapped up in blankets, and order Mexican takeout while binge watching The Food Network. With an average of less than 12 inches of precipitation each year though, rain seems to induce a sort of hysteria around town especially when news of a tropical storm spreads.

Let’s be honest—we forget how to drive, everyone cancels plans, and many we treat it as a sort of a Southern California snow day preferring to hunker indoors. But before you settle into your bed to enjoy your raincheck, consider these indoor activities to cure your rainy day blues in San Diego.

East Village Tavern + Bowl bowling alley located Downtown San Diego
Courtesy of Tavern+Bowl

Bowl a Strike at East Village Tavern + Bowl

Bowling is the perfect rainy day activity, and alleys across San Diego are few and far between, with the exception of Tavern + Bowl. Located in the heart of East Village, Tavern + Bowl offers 12 bowling lanes, a menu filled with pub favorites, and late hours on weekdays, making it an ideal spot to stay dry (and I’m not just talking about the hand dryers on each lane). Reserve your lane in advance for larger groups and busy weekends; otherwise, their standard hourly bowling rate starts at $30/hr. 

930 Market St, East Village

Pottery Workshop at the Mudd House

Get centered and create your own clay masterpiece, whether it’s mugs, bowls, vases, or even a hand-built sculpture. The Mudd House in Encinitas provides potters of all levels with a state-of-the-art facility to test your throwing, sculpting, and glazing skills. They offer a variety of DIY throwing on the wheel (starting at $40 per 90 minutes), private lessons ($150), and throwing classes. 

810 N Coast Hwy 101 Suite C, Encinitas 

A giant great white shark floating in the San Diego Natural History Museum in Balboa Park
Courtesy of Balboa Park

Explore the Balboa Museums

What better way to spend a rainy day than exploring the 17 Balboa Park museums open to the public including their latest addition, the Comic-Con Museum. San Diego residents can enjoy a unique set of museums for free each Tuesday, including the Fleet Science Center, Natural History Museum, Model Railroad Museum, Air & Space Museum, Veterans Museum, San Diego Museum of Art, Japanese Friendship Garden, Mingei International Museum, The Old Globe, and the Automotive Museum. Check the full resident free days here. 

1350 El Prado, Downtown

Interior of Liberty Station Market featuring a sign stating "Liberty Meat Shop" in the shape of a cow
Photo Credit: Luis Garcia

Drinks and Bites at Liberty Station Market

Find shelter from the downpour and take refuge in a variety of the best local restaurants, craft breweries, wine, and treats all under one roof. The seven-days-a-week market offers a little bit of everything: try a Hawaiian food platter from Chris’ Ono, pastries from Parfait Paris, fresh seafood from Wicked Maine Lobster, drinks from Bottlecraft, and treats from the Mini Donut Company. Liberty Station Public Market is open daily from 9 a.m. to 8 p.m.

2820 Historic Decatur Rd, Point Loma

Interior of Plunge San Diego indoor swimming facility in Mission Beach
Courtesy of Plunge San Diego

Make a Splash at The Plunge

A day at the pool isn’t just for summer. At Plunge San Diego, both parents and children can make a splash, practice their backstroke in the lap pool, and relax in heated pools from 7 a.m. to 7 p.m. 7 days a week, rain or shine. Consider bringing the whole family (of 4) for an $80 day pass, which includes unlimited laps around the pool, time in the sauna, and ample time for your kids to beat their record on the floating obstacle course. 

3115 Ocean Front Walk, Mission Beach

Rock climber repelling in Vertical Hold indoor climbing gym
Courtesy of Vertical Hold

Indoor Climbing at Vertical Hold 

Chalk up your wet hands and get a grip on some of the best indoor climbing walls in San Diego. Vertical Hold is the perfect place to work on your grip strength with their selection of top rope, bouldering, auto belay, and lead climbing walls. If the crags are calling your name, the climbing gym also offers a yoga studio with classes, free weights, and a slackline to hone your balance.

Locations in Poway, San Marcos, and San Diego

Golf simulation machines at The Hive in the Convoy District
Courtesy of The Hive San Diego

Karaoke at The Hive  

End your night of savoring Convoy’s excellent cuisine by belting out your favorite ballads at The Hive. Thankfully, for those still working on their high notes, the Hive offers private karaoke rooms starting at $45 per hour. If singing isn’t your jam, the hangout also offers classic Korean bites and a bar menu full of beer and soju cocktails.

4428 Convoy St Jury Classroom / Gallery, Kearny Mesa

Rage room at Brainy Actz San Diego
Courtesy of Brainy Actz

Rage Room at Brainy Actz 

Had a long day at work, stuck in traffic for hours, or really need some catharsis from the rat race? Head on down to Brainy Actz for some stress relief in the form of a rage room for $42.95 per 20 minutes of smashing. Brainy Actz’ eclectic mix of activities also includes escape rooms, a splatter paint room, and a game show experience. 

10211 Pacific Mesa Blvd Suite #409, Sorrento Valley

Luxury movie theater interior at The Lot
Courtesy of The Lot San Diego

Luxurious Movie Experience at The Lot 

Guides NOVEMBER 22, 2022

Our Essential Guide to Shopping Small in San Diego

More than 60 retail shops to help you find the perfect gifts for your loved ones this holiday season

Our Essential Guide to Shopping Small in San Diego
Courtesy of Home + Hound
Shopping Small - main

Shopping Small – main

Courtesy of Home + Hound

We love San Diego’s small businesses, and you should, too. In these pages we’ve highlighted a sample of the many independently owned and effortlessly cool retail shops that make up our city. At these brick-and-mortars, both old and new, you can score a secondhand statement piece, shop handmade accessories, discover local brands, and fall in love with shopping small all over again.

This holiday season, help support local by visiting some of our favorite haunts around town. Got your credit card? You’re about to do some damage.

Clothing & Accessories

Shopping Small - Whiskey Leather

Shopping Small – Whiskey Leather

Whiskey & Leather

Soon after One Paseo shopping center began welcoming tenants, fashion entrepreneur and self-described tomboy Ariel Hujar opened Whiskey + Leather fashion boutique. This high-end men’s and women’s clothing shop stocks luxury brands from across the country, including One Teaspoon, Spell, Scotch & Soda, and For Love and Lemons. They also carry stylish accessories and home goods such as candles, books, and barware.

3665 Caminito Court, Carmel Valley

Gold Dust Collective

Quality comes first at Gold Dust Collective, where all the accessories are handmade and sourced as sustainably as possible. The North Park storefront carries goods from three local artists: Flight of Fancy jewelry, Haberdash hats, and El Gato Montes leatherwork. Shop here for unique readymade pieces like beetle pendants and adorned felt hats, or to start customizing one.

3824 Ray Street, North Park

Shopping Small - Fresh Yard

Shopping Small – Fresh Yard

The Fresh Yard

Hip-hop and street culture inspired the formation of The Fresh Yard. This independent boutique carries some of the most anticipated brands in streetwear, such as Raised by Wolves and Black Market Tailors, along with its own signature clothing and accessories like T-shirts, hats, and beanies. With a strong tie to the local art and music communities, The Fresh Yard releases exclusive collaborations and often hosts art shows and live events. When they’re not running the store, the team also organizes food and clothing drives to donate to people in need.

41 E 8th St, National City, CA 91950

Bradley Mountain

Tyler Axtell started this line of refined leather and canvas bags, backpacks, and jackets in a garage in Ocean Beach, and later moved to a store in East Village. All the items in this adventure goods collection—such as the best-selling camouflage Wilder backpack—are made to withstand travel and camping, but their polished look also works for the day-to- day. The bags are made to last, and free repairs are included for each purchase. The company had to close their 17th Street storefront, but they’re still crafting the line right here in San Diego and you can order online.

Shopping Small - Cradled

Shopping Small – Cradled

Cradled Boutique

Onesies, cardigans, teething necklaces— this just-opened Alpine boutique serves the wee one in your life. Consider Cuddle + Kind dolls, which are knitted by hand in Peru, and Stokke, a sophisticated Norwegian furniture brand specializing in cribs and high chairs that grow with your baby.

2507 Alpine Boulevard, Alpine

Shopping Small - Salt Culture

Rob and Sophie Machado, owner of Salt Culture

Salt Culture

Sophie Machado isn’t bashful to admit that, yes, being married to a professional surfer has its perks. She’s followed her husband, Rob, to countries around the world, including Thailand, Indonesia, Vietnam, and his native Australia—but she jokes that in humid countries, you can only lie about for so long. So instead, her habit is to jump in a tuk tuk or taxi and drop into the heart of a city’s artisan district to see firsthand the care and craftsmanship that go into the imports we buy. Sophie’s never been one to gloat about those experiences. Instead, she’s on a mission to make something more of them, and that’s where Salt Culture comes in. The boutique stocks products from their travels and their favorite local brands.“Salt Culture is basically a scrapbook, and a place to tell our stories,” she says. It’s an homage to the girl she once was, a college student living on a shoestring; and the guy Rob’s always been, a surfer with an affection for supporting local. Salt Culture stocks Rob’s signature Smiley Face merch in the form of sweatpants and shirts, and it’s also the only brick-and-mortar storefront in the world where you can buy a custom-made Rob Machado surfboard. Sophie just launched her own loungewear line, too, named “Reawakening.”

930 South Coast Highway 101, Encinitas

Beauty & Self Care

Four Moons Spa

Take a step into Four Moons Spa’s Bali-inspired oasis. The spa’s stated focus is on “wholeness”—meaning the physical, mental, emotional, and spiritual layers of each guest. Visitors can experience everything from an astrological reading to a massage. They recently introduced a hammam treatment, inspire by Muslim public bathing culture, which can be done with a therapist or self-guided. A shop on site is full of products to keep up the Zen long after you leave.

Books Shopping
Partner Content FEBRUARY 16, 2026

Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.

Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
2025-Torch-SD-09131839 (2)

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.

Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.

And in San Diego, there are plenty of them.

Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.

Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.

And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.

In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.

Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.

What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.

In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.

As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company,  the invisible code that determines every choice, every day.

And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.

At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.

The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.

Who comes to mind in San Diego’s business community?

  • A vendor who always delivers — and always explains why.
  • A competitor who chooses the high road even when shortcuts tempt.
  • A team within your own company whose day-in, day-out choices reflect deep character.

And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.

Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now

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