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Partner Content FEBRUARY 1, 2023

Employee Retention Tax Credit Application: How To Apply ERTC

Employee Retention Tax Credit came to the rescue for struggling firms and companies amid the pandemic.

Employee Retention Tax Credit Application: How To Apply ERTC
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Employee Retention Tax Credit came to the rescue for struggling firms and companies amid the pandemic. This government-provided aid intends to help smaller businesses with their losses due to the mandate to halt all operations due to the recent global issue in 2020.

Those who retained their employees at the time can be eligible for a refundable credit to help manage their losses. Unfortunately, only some know about this fantastic opportunity.

Keep on reading to find out how it works.

What Is The Employee Retention Credit?

>>>>Click here for YOUR Employee Retention Tax Credit<<<<

Employee Retention Credit, or ERTC, was launched in response to the recent COVID-19 pandemic. It is part of the CARES Act relief package, intended to help smaller businesses retain their full-time employees, continue their operations, and provide services. However, this is widely overshadowed by the Payment Protection Program.

It is free money off your tax bill. ETRC is a credit that can reduce the total tax a business owes to the IRS (Internal Revenue Service), unlike a deductible that decreases taxable income.

Although ETRC is still available this 2023, tax credits will start expiring this year. The small businesses that received Paycheck Protection Program (PPP) loans are also qualified to take the ERTC. Some companies can get up to $26,000 per employee through a grant.

Companies qualifying in the CARES (Coronavirus Aid, Relief, and Economic Security) Act, primarily small to medium businesses, are qualified to receive up to 50% of the eligible employee wages paid to start from March 13 to December 31, 2020.

The National Federation of Independent Business (NFIB) states that only 4% of the current small business owners know the ERTC program. Only a few know about this government aid’s many benefits for many businesses.

Employee retention has been making noise in recent years, and the authorities understand that fair pay is essential to keep employees happy and satisfied. The ERTC credit aid serves as a lifeline that allows businesses and other eligible employers to help their employees survive amid unexpected events that directly affect their source of income.

How Do The Credits Work?

>>>>Click here for YOUR Employee Retention Tax Credit<<<<

ETRC is a refundable credit available to businesses that meet the provided qualifications. Due to qualified wages and employee cap, sure entrepreneurs are entitled to a portion of qualified wages that an eligible employer pays their employee after March 20, 2020, and before January 1, 2021.

The American Rescue Plan Act requires that the non-refundable pieces in the employee retention tax credit ERTC would be claimed against the Medicare taxes instead of Social Society Security taxes as they were back in 2020. However, this only applies to the same wages paid after June 30, 2021, and it will not change the total credit amount.

If it exceeds an employer’s total liability of the portion of Medicare or Social Security taxes, be it before June 30, 2021, or after the same calendar quarter, they will reconcile all of the excess amounts on the employer’s Form 941.

The primary purpose of developing ERTC credit is to encourage employers to keep their remaining employees on the payroll even though they are currently not working in the covered period due to the recent coronavirus outbreak.

The original version of the ETRC was modified several times. It was halted on September 30, 2021, except for the startup recovery businesses defined by the Infrastructure Investment and Jobs Act (IIJA).

Qualified business owners can claim the ETRC for their eligible employees in 2020 and a part of 2021 on the taxes filed in 2021. They can use Form 914X (Claim for refund or Adjusted Employer’s Quarterly Tax Return) for up to three years after filing or two years after paying the due—whichever of the two is later.

If there are errors or mistakes, you can still report them using this form. You can still file the claims concerning unclaimed employer credits for 2020 until April 15, 2024, and until April 15, 2025, for those of 2021.

The maximum ERTC available from March 13, 2020, through December 31, 2020, was up to $5,000 per employee. The subsequent legislation extended and modified the provisions of ERTC.

  • Consolidated Appropriations Act, 2021 (CAA) – this was made effective on December 27, 2020, and extended the Employee Retention Tax Credit ERTC to include the qualified employee wages paid before July 1, 2021. It also extended the maximum credit on ETRC to $7,000 per employee every quarter.

  • American rescue Plan Act of 2021 (ARPA) was made effective on April 1, 2021 and extended the coverage period to include the wages paid between July 1, 2021, to December 31, 2021.

  • Recently, the retroactive repeal of the ERTC was made by the IIJA on September 30, 2021. This affected the employers anticipating receipts of the ERTC for October 1 to December 31, 2021. The only exception is for the recovery startup businesses defined by the ARPA and amended by IIJA. Those companies were qualified to receive the full ETRC through December 31, 2021.

The definition for the Recovery Startup Business as defined by the U.S. Code 3134(c)(5) are as follows:

  • Maintains an average annual gross receipt that doesn’t exceed $1 million.

  • The company began its operations on or after February 15, 2020.

  • Currently employs one or more employees (other than 50% owners)

What Kind Of Employers Qualify For The Employee Retention Credit?

Employers and tax-exempt organizations are eligible for the Employee Retention Credit if they continue to operate their business during 2020 and experience either of the following:

  • Full/Partial suspension of the operation of their business at any quarter due to governmental orders on limiting travel, group meeting, and commerce in response to COVID-19

  • Significant decline in gross receipts

>>>>Click here for YOUR Employee Retention Tax Credit<<<<

What Wages Are Qualified When Calculating The Retention Credit?

The wages paid to an employee subjected to Medicare tax and paid after March 12, 2020, up to January 1, 2021, when the government either fully or partially suspended operations are eligible for the credit. This also applied to employers who significantly lost capital at the time.

Employers with 100 or fewer full-time employees in 2019, all qualifying wages paid during the time authorities suspended their operation, are eligible to receive an ERTC. On the other hand, organizations with more than 100 employees who were also fully or partially suspended are only granted for the amounts paid to the employees not providing services at the time.

Remember that vacation pays, sick pays, and PTO are not considered wages paid when an employee is not providing service. If their wages are maintained but reduced in working hours, you can use that to support a retention credit.

Qualified wages can’t exceed the amount paid to the employees 30 days before the suspension of operations or the calendar quarter that saw a significant decline in gross receipts.

Are Tipped Wages Included In Qualified Wages?

>>>>Click here for YOUR Employee Retention Tax Credit<<<<

IRS clarifies that the tips would be included in the qualified wages if they are subject to FICA taxes. If the tips are over $20 for an employee, all tips would be included in the considered qualified wages for the retention credit.

On the other hand, tips that are at most $20 a month would not be subject to FICA wages and would not qualify for the provided retention credit.

Things You Must Know Before Filing For Employee Retention Credit This 2023

Before you begin filing for the Employee Retention Credit this 2023, here are the things that you should know about first:

How to Claim Employee Retention Credit

Employers can claim the ERTC by reducing their payroll tax deposits and reconciling the total amounts on the quarterly Form 941. If the tax deposits are insufficient to fund the credit, they can file Form 7200 to request advance payments. They can claim the employer credits paid as wages during the first quarter of 2020 and the second quarter of the year with Form 941.

The employers deferring payment of their share of Social Security wages (6.2% of wages of up to $137,700 in the year 2020) should reduce their employment tax deposits in deferral amounts. Then, they can reduce the tax deposits for the ERTC and the credit for sick leave and mandated paid FMLA.

Eligible employers expecting to receive an ERTC cannot deduct the portion of the wages paid. This includes the allocable health care expenses equal to the credit. The refundable portion of the credit and the portion of the credit that reduces an employer’s applicable employment taxes are both not included in the employee’s gross income.

How to Calculate Employee Retention Credit?

Calculating the Employee Retention Credit is quite complicated. It would be better to get the help of an accountant or a tax professional to come up with the right amount.

Calculating the ERTC would require an extensive spreadsheet to determine the wages that are qualified and those that are not. Remember that ERTC calculations do not apply to the wages paid using the PPP funds. If your business participated in PPP, you would likely face more computations.

>>>>Click here for YOUR Employee Retention Tax Credit<<<<

How Much is the Employee Retention Credit?

For the year 2021, the tax credit for ERTC is 70% of the first $10,000 in qualified wages per employee per quarter of 2021. This provides a credit worth up to $7,000 per quarter or up to $28,000 per employee per year.

How to File for Employee Retention Credit?

Employers significantly impacted by the pandemic can file for the Employee Retention Credit using Form 5884-A. They can claim a credit equivalent to the 40% of up to $6,000 qualified wages paid for their eligible employees affected when their organization stopped operation as mandated by the federal government in 2020.

The following credits may be granted to the employee retention credit for the businesses affected by the pandemic:

  • Credit for retention

  • Qualified disaster employee from 2018 to 2019

They can also use Form 3800, General Business Credit, to claim the employee retention credit.

Essential Questions To Learn About The Employee Retention Tax Credit

1. Is the employee retention credit a taxable income?

No. The ETRC is not considered a taxable income for the employees. All eligible employees would not be required to pay additional taxes on the wage covered by the ETRC.

For employers, ERTC is treated like a Business Expense, which they can use to offset the taxes owed.

ERTC is a valuable tax relief for both employees and employers, as its primary purpose is to retain their full-time employees, which keeps the business afloat during these difficult times.

2. Can I claim the employee retention credit and PPP?

Yes. Its original version suggests that if you took the PPP loan, you wouldn’t be allowed to claim the ERTC. However, the passing of the Consolidated Appropriations Act (CAA) in December 2020 allows smaller businesses to take both opportunities if they were deemed eligible by the provided eligibility requirements and rules.

Remember that businesses cannot claim a payroll expense as forgivable payroll costs and ERTC wage when applying for the PPP loan forgiveness application.

>>>>Click here for YOUR Employee Retention Tax Credit<<<<

3. On what can I spend the employee retention credit on?

In simplest terms, the Employee Retention credit acts like a reimbursement. You can spend the money you receive on whatever you like because it’s yours. It is considered a fully refundable tax credit, so you can get up to 50% of the $10,000 you get in wages per quarter, given that you are deemed eligible and proven to be adversely affected by the recent pandemic.

4. Do I have to pay back for my employee retention credit?

No. The employment retention tax credit is a fully refundable tax credit for employers against certain employment taxes. It is not considered a loan, so there’s no need to pay it back. Once you receive it, you can consider it yours and not worry about it later.

This credit exceeds most taxpayers’ payroll taxes paid in a credit-generating period.

5. How much is the ERC in 2023?

If your business experienced issues during the peak of the COVID-19 pandemic in 2020 but continues to employ your W2 employees, you may be eligible for the ERTC in 2023. You can receive a credit of up to $26,000 per employee.

The calculation of ERTC is based on the qualified wages that include all of the health plan expenses paid by the employer. It equals 50% of the total qualified wages for 2020 and 70% for 2021.

6. How long does it take before I can get an employee retention credit refund?

According to recent information from the IRS, those who submitted their revised Form 914 can expect to receive the refund around 6 to 10 months after filing. This delay is due to the backlog caused by huge logistics, supply chain concerns, and employee shortages.

However, it can still vary. Those expecting refunds worth $1 million may face further delays due to the required paperwork.

Final Thoughts – Employee Retention Tax Credit Application

ERTC is an excellent way to help many smaller businesses stand on their feet again after losing so much money from 2020 to 2021. The recent catastrophic events took everyone by surprise, and no one was able to prepare for what was about to happen.

If you believe you can be eligible for this government aid, you can always refer to the article on how it works and how you can claim your grant.

>>>>Click here for YOUR Employee Retention Tax Credit<<<<

Remember that there will be a lot of paperwork and calculations, so do your research carefully and reach out to reliable people to help you with the processes.

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Studio S OCTOBER 22, 2026

Milan Design + Build Helps San Diegans Remodel With Confidence

The San Diego home remodeling company works on full homes, kitchens, bathrooms, home additions, ADUs, garages, landscapes, and hardscapes.

Milan Design + Build Helps San Diegans Remodel With Confidence
Courtesy of Milan Design

Most homeowners want two things before they commit to a remodel: a realistic sense of cost and a clear picture of what the finished space will look like. Milan Design + Build helps deliver both through its online remodeling estimator and personalized design consultations, supported by a showroom experience and 3D renderings.

“The online estimate gives homeowners a starting number in about a minute, and the showroom and 3D renderings let them see materials and layouts before anything is built,” says David Noriani, CEO of Milan Design + Build. “Keeping design, permits, and construction with one team helps us manage expectations and keep everyone working toward the same vision.”

Courtesy of Milan Design

Modern design is a particular focus for Milan, with an emphasis on clean lines, natural light, functional layouts, and carefully selected materials. The team adapts each design to the homeowner’s lifestyle and the character of the property. Milan Design + Build combines thoughtful design with construction expertise, creating spaces that are as functional as they are beautiful.

The online estimator covers kitchen remodels, bathroom renovations, full-home remodels, and ADU construction. At Milan’s showroom on Carroll Road, visitors can review real materials, finishes, and design options, meet the design-build team, and discuss project scope, budget, and timing. Consultations can also be held virtually for homeowners who prefer to start remotely.

At Milan Design + Build, one integrated team works on the entire project. Design and construction aren’t divided between separate firms. The process begins with a consultation and feasibility review, followed by design, space planning, and 3D renderings developed from detailed measurements and digital scans. The team also coordinates architectural plans, structural engineering, city approvals, and material selection, with construction overseen by a dedicated project manager.

Homeowners can explore their remodeling options, get an initial estimate, or request a design consultation at MilanBuild.com.

Courtesy of Milan Design

Partner Content
Partner Content NOVEMBER 10, 2026

La Jolla Institute for Immunology Announces $55 Million Fundraising Campaign

The Campaign for La Jolla Institute for Immunology (LJI) will fuel scientific innovation and medical advances

La Jolla Institute for Immunology Announces $55 Million Fundraising Campaign
Courtesy of La Jolla Institute for Immunology

Philanthropists and Scientists Join Forces for a Bold $55 Million Campaign

La Jolla Institute for Immunology (LJI) is going public with a bold bet: a $55 million campaign to propel medical research into a new era. The Campaign for LJI will fuel discovery, empower scientific innovation, and expand the impact of immunology on human health. 

The Institute quietly kicked things off in 2023, guided by its Board, campaign volunteers, and early believers. Nearly 80% of the $55 million goal is already in hand. Now LJI is opening the doors and inviting the whole community to carry their visions across the finish line and back discoveries that change how LJI researchers understand, treat, and prevent disease. 

And there’s a bonus. To mark the public launch, LJI Board member and Campaign Honorary Chair Anthony R. Carr is offering a special matching gift so new donors can double their impact. Full details are here. 

The Promise of Immunology

Immunology has already rewritten human history. Advances in immune science helped wipe out smallpox, pushed polio to the brink of elimination, and revolutionized how we prevent and treat infectious disease. Today, immune-based therapies are opening doors for patients with cancer, autoimmune disorders, and other serious illnesses once considered untreatable. 

For nearly four decades, LJI scientists have stood on the front lines, driven by one insight: the immune system shapes disease in virtually every organ in the body. By decoding how the immune system works and how to harness it to prevent and treat disease, LJI researchers are chasing the Institute’s ultimate mission: Life Without Disease®. 

To make that mission real, the Institute pairs world-class scientists with cutting-edge technology, speeding up breakthroughs and turning discoveries into transformative new therapies that ease suffering worldwide. 

The Campaign for LJI supercharges that momentum, uniting the vision of the Institute’s scientists with a community that believes in research. Focused on advancing LJI’s most promising areas of study, the campaign aims to help build a future free from the burden of disease, a goal that demands bold ideas, lasting partnerships, and generous philanthropic support.

The Campaign for LJI will advance research across three critical pillars: 

1. President’s Priority Fund. Flexible, unrestricted dollars let big ideas move now, not later. Scientists can launch high-risk, high-reward projects, bring experts together across disciplines, build transformative technologies, and train tomorrow’s scientific leaders. 

2. Center for Sex-Based Differences in the Immune System. Male and female immune systems don’t respond the same way, and LJI researchers are tracing the fundamental differences down to individual cells and molecular pathways. The Campaign will speed up this pioneering work, revealing hidden drivers of disease and paving the way for more precise, biologically informed therapies for autoimmune disorders, infectious diseases, cancer, and beyond. 

3. Center for Vaccine Innovation. Immunologists, bioengineers, and vaccine experts are teaming up to design the next generation of vaccines and immune-based therapies. With donor support, LJI scientists can engineer longer-lasting and more personalized vaccines, pinpoint the cellular mechanisms driving protective immunity, and refine delivery methods to prevent autoimmune disease and treat cancer. 

A Lasting Impact

As the campaign enters its public phase, LJI welcomes new partners and supporters to join this landmark initiative. Community support is essential to accelerating scientific discovery, and there are many meaningful ways to help shape the future of immunology. Donors may direct their gifts to any campaign priority or other area of interest. As a comprehensive campaign, all gifts to LJI count toward the campaign goal, regardless of designation. Join the campaign, and multiply your impact with our limited-time matching opportunity. 

To explore the campaign, visit imagine.lji.org.

Partner Content
Partner Content NOVEMBER 9, 2026

Paving the Way for New Knee Treatments

Scripps orthopedic surgeons are investigating stem cells as an alternative to joint replacement

Paving the Way for New Knee Treatments
Courtesy of Scripps Health

Shiley Center for Orthopaedic Research and Education at Scripps Clinic recently received a $12.7 million grant from the California Institute for Regenerative Medicine to investigate whether they can transform stem cells into tissue that can repair some types of knee injuries. Currently, if a patient has lost most, if not all, of the cartilage in their knee, then their doctor will recommend a total joint replacement. Joint replacement is safe and effective, but patients who’ve only lost part of their cartilage often don’t qualify. A stem cell-based treatment would provide these patients an option that doesn’t involve donor tissue. Click here for more on the preclinical trial process. 

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

Partner Content
Partner Content NOVEMBER 9, 2026

Healing by Design

Artwork throughout the Lusardi Tower at Scripps Memorial Hospital Encinitas promotes hope and healing

Healing by Design
Courtesy of Scripps Health

The recently opened Lusardi Tower at Scripps Memorial Hospital Encinitas is a state-of-the-art addition to the hospital staffed by dedicated team members who’ve helped make Scripps one of the nation’s leading healthcare systems. Complementary to that medical excellence, the Lusardi Tower also represents the latest expansion of the Scripps Arts for Healing Program. The philanthropic initiative strategically places nature- and community-based artwork throughout the hospital to support health and well-being. Both Scripps Encinitas and Scripps Memorial Hospital La Jolla have healing arts programs as part of new building projects and growth on the campuses. Click here to read more about the Healing Arts Program and how residents from a nearby retirement community showed their support. 

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

Partner Content
Partner Content NOVEMBER 4, 2026

A Guide to South Park

From century-old Craftsman homes to vegan fantasy bars, dive bars, and a tiki room built for exactly two people, this is one of San Diego’s great little neighborhoods

You may not realize it, but Balboa Park is bigger than Central Park (in fact, 1.5 times larger). Pressed right up against its southeastern edge is a little architecture farm built on old trolley bones, where houses look like someone was collecting architectural styles and local businesses are still run by people who seem personally invested in keeping this place interesting.

This is South Park. 

To understand why it feels the way it does today—less like one commercial strip and more like a handful of tiny villages—you have to go back to the trolley.

How the Trolley Built South Park

The land that became the original South Park Addition (the subdivision’s original name) was surveyed in 1870 and officially filed in 1890, but the neighborhood really started becoming a neighborhood in the early 1900s. The Bartlett Estate Company began developing and marketing the tract in earnest around 1906, pairing lots and new homes with something extremely useful if you lived outside Downtown in the horse-and-buggy era: an electric streetcar.

On May 1, 1906, the South Park and East Side Railway made its first trip. Developers didn’t just build near transportation; they helped pay for the transportation, then used it to sell the dream. Downtown had industry, noise, and congestion. Out here were palms, sidewalks, utilities, room to breathe and a four-cent ride back to the city.

It worked. Homes began filling in around the streetcar route, and little commercial clusters grew around the places where people got on and off. That transportation pattern is still written into South Park’s geography. Some of the neighborhood’s odd street geometry is also due in part to the trolley—the old line cut across parcels instead of politely obeying the grid, leaving behind pieces of land that later businesses learned to build around. Places like Station Tavern sit on the former easement and station site of San Diego’s No. 2 trolley line.

Then San Diego went big for the 1915 Panama-California Exposition in neighboring Balboa Park. The exposition transformed much of the park and helped push the city through another burst of building and growth. South Park was right there to absorb some of that momentum.

And the people building houses here had taste.

Walk the residential streets now and it can feel like somebody planted an architectural sample garden: Craftsman, Prairie, Mission Revival, Tudor Revival, Spanish Colonial Revival. Creedence Clearwater Revival. All the revivals. The neighborhood includes work by Irving Gill, one of the defining architects of early modern California; Gill-designed Prairie homes still stand along Granada Avenue.

The city formally designated the South Park Historic District in 2017, recognizing roughly 400 properties and a period of significance stretching from 1906 through 1949. In other words, a lot of what makes the place feel old is actually old.

South Park Today

While the trolley eventually disappeared, the basic idea behind it didn’t. South Park is still a neighborhood organized around little pockets of human activity: a couple blocks where you can buy a record, drink a beer, find a 60-year-old lamp, eat a vegan burger beneath gothic beasts, browse a bookstore, and walk home past a century-old Craftsman.

The 30th-and-Fern area may be the clearest example. Several surviving buildings there date to South Park’s early development, including the old Fire Station No. 9, Rose Grocery building, and Burlingame Garage. What began as infrastructure for a young streetcar suburb became the neighborhood’s commercial heart.

That history is also partly why buying a house here can be competitive. There isn’t some endless supply of vacant land waiting around the corner for another subdivision. Much of the neighborhood filled in generations ago, and the architecture itself is part of the appeal.

San Diego Mag’s been documenting the city for 78 years. And we’ve been looking for a partner who loved the city enough to help us tell its stories. Redfin is that partner. They’re helping us tell the story of some of the city’s most unique neighborhoods. They launched Redfin Early Access this year to get their people in first and to see certain coming-soon and exclusive listings on Redfin before they appear on other major real-estate sites.

First up: South Park.

Here are some of the people and places worth knowing here:

Whistle Stop Bar

Big Kitchen Cafe

Start with Judy “the Beauty” Forman, because it’s difficult to explain South Park without her. The former social worker bought Big Kitchen in 1980 and turned a neighborhood breakfast joint into a gathering place for artists, musicians, activists, politicians, eccentrics, and pretty much anyone who needed somewhere to belong. As Judy puts it, “I built this for people who others passed over.”

One of those people was a young single mom named Whoopi Goldberg, who worked as a dishwasher here before the Whoopi Goldberg part of her career happened. Today Big Kitchen still serves breakfast and lunch Thursday through Monday.

3003 Grape Street

Whistle Stop Bar

Whistle Stop reopened in 2001, right as South Park’s little independent-business ecosystem was finding a new generation. Owner Sam Chammas—also connected to Live Wire and, later, Station Tavern—helped turn it into the kind of neighborhood bar where the calendar can jump from a DJ night to live bands to some strange communal event nobody at a normal sports bar would propose.

The room still has that laid-back, slightly sweaty house-party quality. Check what’s happening before you go, because Whistle Stop changes personality depending on the night: sometimes neighborhood beer, sometimes everyone dancing beneath the disco ball like work tomorrow was canceled.

2236 Fern Street

Station Tavern

Station Tavern may be the most literal example of old South Park becoming new South Park. It opened in 2009 on land once crossed diagonally by the No. 2 trolley line, and architect Lloyd Russell incorporated that history into the design rather than pretending the weirdly shaped lot wasn’t weirdly shaped. The project won the San Diego Architectural Foundation’s Grand Orchid Award the same year it opened.

Sam Chammas built the place as an open-air burger-and-beer spot with big communal tables, a backyard, room for kids, and room for dogs. It still works exactly that way: get a burger, get the tots, let everybody spread out, stay awhile.

2204 Fern Street

Kindred + Throne Room

Kindred arrived in late 2015 looking nothing like the beige-and-leafy vegan restaurant stereotype. The place went full gothic fever dream—heavy music, wild cocktails, decadent plant-based food—and eventually collected national vegan accolades plus local Restaurant of the Year and design honors.

And in 2026, it got even weirder. Hidden behind a chain-mail passage inside Kindred is Throne Room, a medieval-fantasy cocktail chamber whose mythology grew out of a Dungeons & Dragons-inspired map the Kindred team created for a 2017 Coachella pop-up. The 90-minute experience has scroll menus, plant-based mezze, cocktails and zero interest in pretending restaurants need to behave normally.

1503 30th Street

Bad Madge & Co.

Vinyl Junkies Record Shack

Vinyl Junkies has good music-scene DNA. Founder Eric Howarth previously ran indie label Hi-Speed Soul, whose roster included acts like Nada Surf and Swervedriver, then teamed with Casbah owner Tim Mays after the pair had spent years putting on Vinyl Junkies record swaps.

They opened the South Park brick-and-mortar shop in 2017, and it remains a buy-sell-trade temple for people who understand that owning music on a physical object is irrational in exactly the right way. Go flip through the new arrivals. Leave holding something you had absolutely no intention of buying.

2235 Fern Street

Bad Madge & Co.

Bad Madge is what happens when “vintage store” doesn’t quite explain the situation. Owner Tanya McAnear and her team fill the shop with furniture, clothing, barware, records, art, jewelry, collectibles, and various objects that seem like they may know things about their previous owners. The shop opened in 2011 and has made reuse and upcycling part of its identity ever since. Go in without looking for anything specific—specificity will only slow you down.

2205 Fern Street

Thread + Seed

Across the neighborhood’s vintage-and-vinyl universe sits Thread + Seed, a local boutique built around clothing, denim, gifts, and personal styling. Its South Park shop has an especially deep denim program—petite, tall, wide-leg, straight, flare—and the store also offers one-on-one styling built around color and body type. In other words, this is where you go after deciding the jeans currently on your body have betrayed you. South Park understands that sometimes personal renewal begins with pants.

2220 Fern Street

The Book Catapult

Seth Marko started The Book Catapult as a book blog in 2006. In 2017, he and his wife, Jennifer Powell, turned it into an actual bookstore in South Park, specializing loosely in fiction, local interest, and children’s books while maintaining the more important bookseller skill: putting something into your hands that you didn’t know you needed.

There are staff picks, author events, signed books, and the dangerous possibility of walking in for one title and emerging with four. Because no one ever died thinking, “I shoulda read less.”

3010-B Juniper Street

Partner Content
Partner Content NOVEMBER 3, 2026

Tastemakers Fall 2026: Valle

Chefs, restaurateurs, sommeliers, and craft mixers - meet our 2026 Tastemakers, the minds behind the magic.

Tastemakers Fall 2026: Valle
E-SDM—Valle-2026—Tastemakers_WEB

Roberto Alcocer, Chef

Chef Roberto Alcocer showcases all that Mexican cuisine and culture has to offer at Oceanside’s Valle. The Michelin-guide recommended restaurant takes inspiration and techniques from all over Mexico—with a heavy Baja influence—and blends them with local San Diego ingredients to create original and delectable contemporary Mexican cuisine. The seasonal tasting menu allows Chef Alcocer to experiment with the freshest available ingredients, creating dishes that defy guests’ expectations, while the wine list features more than 100 labels from Mexican artisans. Even the restaurant’s walls are a celebration of Mexican culture, all decorated with work from artists of Baja.

“My favorite part of being a chef of Valle is being able to showcase the Mexico that I know to everyone who visits,” Chef Alococer says. “Not only through the food, but with the design, culture, and welcoming service.”  

Try This!

Lobster Taco: Flour sourdough tortilla with lobster shell bisque and local red spiny lobster

Valle

222 North Pacific Street, Oceanside, California 92054
866-723-8906  | valleoceanside.com

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