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It’s no secret that cats get a bad rap, and catfishing is certainly no exception to the rule, especially in dating.
Catfish Story
It’s no secret that cats get a bad rap, and catfishing is certainly no exception to the rule, especially in dating. If you haven’t been a victim of it, you’re truly one of the lucky ones.
For those who’ve been catfishing victims, you know what I’m about to explain. For those unfamiliar with catfishing, listen up because not only am I going to help you identify when it’s happening, but I’m going to give you some tips on how to avoid falling prey.
But first, let’s begin with a discussion of what catfishing is.
Catfishing is an online scam where the catfisher pretends to be someone they’re not. The catfisher then zeroes in on their target, usually with the intention of getting that target to fall in love with them so they can ask for money. It should be noted that there can be other reasons for catfishing, discussed below.
Catfishers lure their prey through various means that generally build over time. The deception can involve sending online messages or texts as well as images of individuals they pretend are them. Depending on the catfisher’s style, there may also be emails, letters, and phone calls.
Once the catfisher gains their target’s trust, they’ll move in for what they’re really after, which isn’t love. They’ll often say they need “help” to accomplish some type of task, such as meeting their target in person. Depending on the catfisher’s goal, this in-person meeting will likely never occur.
With financial catfishing, once the target sends the payment the catfisher requested, the promise of a visit goes unfulfilled. At that time, either the catfisher disappears or comes up with further excuses about why they need more money to accomplish their goal. This can go on for as long as the target stays hooked.
The reasons for catfishing vary, and you’ll likely never know why someone was motivated to do it in the first place. A common reason for catfishing is money. Other reasons people catfish are to stalk or harass their target, cyberbully them, have the target perform illegal acts on the catfisher’s behalf, sexually abuse the target, and for the purposes of obtaining information from the target. Yet another is loneliness.
Sometimes there is more than one reason for catfishing, as revealed in the recent Netflix documentary, “Untold: The Girlfriend Who Didn’t Exist.” The two-hour documentary details the story of Hawaiin-born Notre Dame football player Manti Te’o, who was catfished online.
A rising football star who appeared both intelligent and kind, he demonstrated how easy it is to become the victim of catfishing. Not to mention the damage it can cause, which can be far-reaching and long-lasting.
Fortunately, a catfisher often exhibits certain signs that they may not be on the up and up. The most common of them are:
They have no online presence or one that is very limited. (A caveat: some catfishers are skilled at creating what appears to be a well-developed social media presence.)
When pressed, they decline any interactions, such as FaceTime or in-person meetings.
Their profile was created very recently. (They may have numerous posts within a short period of time to make the profile appear older than it is, so always look at the dates of the posts).
The pictures appear to be professional or stock photos. Or something about the photos makes you suspect the images may have been stolen. (Tip: If you’re suspicious, try doing an image search.)
The person asks you for money (or some other favor, including explicit photos) fairly quickly.
Your gut tells you something isn’t quite right.
Unfortunately, it’s pretty difficult to avoid attempts from catfishers altogether, even if you keep your social media accounts private and are protective of your personal information. People who catfish can be pretty crafty and persistent when they want something.
Your intuition is your best friend, so be sure to listen to them if they’re whispering in your ear that something smells fishy about an interaction online.
Don’t honor the catfisher’s request; don’t send money, photos, or anything else the catfisher requests, including personal information.
Block the suspicious account.
Report the suspicious account to the platform it came from.
If you’ve already been a victim of catfishing and have, for example, sent money to an individual you now realize catfished you:
Block the suspicious account.
Report the suspicious account to the platform it came from.
Contact law enforcement or file a complaint with the FBI’s Internet Crime Complaint Center.
According to recent data, as of January 2022, in the U.S. alone, 13% of those surveyed said they had “definitely believed they had interacted with a catfish online.” Seventeen percent said they “probably” did.
In the U.S., other data reveals that the average catfishing victim lost more than $15,000. Equally as disturbing, catfishing costs victims more than $187 million yearly.
The bottom line? Catfishing is a major problem that doesn’t appear to be going away anytime soon. But with enough attention, you can help prevent yourself from becoming a statistic. If you have any questions about your interactions online, I can help. Call me today.
Cassie Keim
CEO and Founder of Innovative Match
415-259-8714
https://www.innovative-match.com/
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At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
Scripps electrophysiologists not only deliver the latest therapies, they help develop them
Atrial fibrillation (AFib) is the most common cardiac dysrhythmia, affecting more than 10 million people in the U.S. The condition, characterized by an irregular and often rapid heartbeat, raises the risk of stroke, heart failure and death. Advances in electrophysiology, a subspecialty of cardiology focused on the heart’s electrical system, are transforming how AFib and other dysrhythmias are diagnosed and treated. Scripps electrophysiologists use state-of-the-art therapies—some of which they helped develop. They were instrumental in the pre-FDA approval research for an effective new treatment, pulsed field ablation, and are on the forefront of other innovative treatments. Click here to learn more.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
An innovative spinal procedure helps a marathon runner go the distance
A relatively new therapy called basivertebral nerve ablation (BVN) that uses radiofrequency to effectively burn the nerve pain away gave marathon runner and single dad Kenny Lopez his life back. Kenny suffered a debilitating injury in April 2024, while lifting his toddler out of his car seat. He described the pain as nothing he’d experienced before. While looking for an effective treatment option, Kenny met Scripps Clinic physiatrist and interventional pain specialist Kevin “Buzz” Barrette, MD, who recommended BVN. After some hesitation and pushing through the pain during two marathons, Kenny was ready to give it a try. He underwent the BVN procedure in October and relief was nearly instantaneous. Click here to read more about the procedure and how it helped Kenny hit the ground running.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
San Diego Magazine's Private School Guide 2026
NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!
Enrollment: 100
Grades: K – 8
Tuition: $30,000
Deadline: Rolling
Gender: All-inclusive
Details Nonsectarian
Open House Tours by appointment

12285 Oak Knoll Road • Poway, California 92064
858-679-5744 • [email protected] • thenewbridgeschool.com
San Diego Magazine's Private School Guide Fall 2026
The Children’s School (TCS) is an independent school in La Jolla working with students from toddler through eighth grade. Rooted in the belief that every child has unique strengths and limitless potential, TCS provides a joyful, challenging education that inspires curiosity, confidence, and a lifelong love of learning. Experienced teachers know each student well and create meaningful opportunities for academic, social, and emotional growth through personalized instruction and hands-on, interdisciplinary learning. A culture of respect, inclusion, and collaboration encourages students to ask questions, take thoughtful risks, and develop a strong sense of responsibility to one another and the world around them. At TCS, learning extends beyond the classroom through meaningful connections with the local community and natural environment. Graduates leave TCS with a strong academic foundation, a sense of purpose, and the character to thrive in high school and beyond as engaged learners, compassionate leaders, and thoughtful citizens.
Enrollment: 240
Grades: Toddler – Grade 8
Tuition: $10,800 – $34,000
Deadline: Priority Application & Tuition Assistance for new students: Feb. 1, 2027
Gender: All-inclusive
Details Progressive, independent school. No religious affiliation
Open House Oct. 27, 2026

2225 Torrey Pines Lane • La Jolla, California 92037
858-454-0184 • [email protected] • tcslj.org
Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.