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Nominate and vote for the Best of San Diego people's choice awards this year
Unleash your local loves and insider favorites once again in 2024, Powered by You! It’s time to nominate and vote for San Diego Magazine’s Best of San Diego Reader’s Choice Award. The winners will be revealed in the upcoming Best of San Diego issue this July and showcased on our website.
Your nomination and vote play a crucial role in giving your favorite businesses the recognition and bragging rights they deserve for the year ahead. So go ahead, show some love to your cherished local spots.
As a token of our appreciation, every vote enters you for a chance to win 2 tickets to The Best of San Diego Party on Friday, August 2, 2024.
A business, place, or person must be nominated at least once to appear on the voting ballot. Once the voting period concludes, the business, place, or person with the most votes within their respective category will be selected as the Reader’s Choice category winner.
When submitting your nomination, please provide as many details about the business as possible, including its name, address, website, and phone number. Businesses and individuals that cannot be verified will not be eligible for voting.
Nominations: March 11 – 24, 2024
Voting: March 25 – April 14, 2024
This is your chance to gather support from your biggest fans and followers with our marketing toolkit for the Best of San Diego awards
Connect with your biggest fans and followers and win one (or many) prestigious Best of San Diego Reader’s Choice Awards.
This is your chance to gather support from your biggest fans and followers to nominate and vote for your business. You know that you’re the obvious choice (and we agree), so we’ve put together this marketing toolkit to help you promote your business and win.
The winners will be announced in San Diego Magazine‘s Best of San Diego issue this July and posted online. And let’s not forget, bragging rights all year!
If you’re looking to amplify your marketing efforts, email our team at [email protected]. We’ll help you further your message with our most engaged readers.



The very best articles coming out of our 75th year, as chosen by readers
This year was a milestone for us. We celebrated our 75th birthday, introduced the inaugural Del Mar Wine + Food Festival, partied with readers at our SDM events, debuted a fully revamped website, and covered some of the best stories coming out of our very fine—and very newly minted “most-expensive city in the nation“—home. What an honor.
To celebrate all that 2023 has brought us, we’re taking a look back at some of your favorite stories by our editors and contributors. Here are SDM‘s top 10 most-read articles from this year:

We asked, you answered. And the votes poured in like good, crisp hard kombucha on a sunny San Diego day. Here’s the best of the best in the food world, according to you (and us).

Y’all are weird. And we like it. When we put out a list of the wildest foods to try at this year’s county fair, you grabbed your stretchy pants, coastered up the 5, and chowed down on Hot Cheeto sandwiches and mermaid floats like the youthful folks you are.

Forget national chains and sub shops—you devoured our list of local markets with delis inside. From heroes to hoagies, San Diegans proved that they’re just as obsessed with sandwiches as everyone’s favorite pal, Joey Tribbiani.

Since it was one of the most anticipated openings of the year, we weren’t surprised that this SD icon’s rebirth caught our reader’s attention. Zebra prints, ostentatious furnishings, and velvet everything—The LaFayette returned under Consortium Holdings as an amusement park for the eyes.

This year, Jacumba Hot Springs Hotel made its debut with a huge facelift and a fascinating story that started with a group of friends who wanted to purchase the property and ended up with an entire town instead. It’s a must-read.

We love a good burger. So when we heard that Brandon Rodgers of The French Laundry was joining up with Brandt Beef to open Tanner’s Prime Burgers, we were eager to break the news. And you ate it up, too!

Honestly, no notes. This one was an obvious choice for a city that loves its craft brews. Beer guru Beth Demmon picked her favorite breweries in San Diego, and you took note. Sharpen your pitchforks—it’s a “best of” list.

One of our most-read pieces each year is always our spa guide. It’s hard assignment for us staffers—we head into the city to check out the newest, best, and most interesting treatments in the spa world, just for you, our readers. Your very own ahhh guide, if you will.

When a beloved SD institution goes through a change in ownership, you watch, listen, and pray that it doesn’t lose its heart and soul. The brains behind some of San Diego’s top cocktail bars ushered in a new era for Gilly’s Cocktails recently, promising to keep it nearly the same—save for a few modern touches.

Topping out our top 10 list is a guide for families dining out. From thoughtful kid’s menus to toys and games, these eateries around town are parent- and kid-approved.
Nicolle Monico is an award-winning writer and the director of creative projects, digital editor for San Diego Magazine with more than 16 years of experience in media including Outside Run, JustLuxe and The San Francisco Chronicle.
The best things to see, do, and eat in SD as voted on by you, our readers
Ocean Beach Pier San Diego
AAA San Diego Insurance and Member Services
Jurewitz Law Group Injury & Accident Lawyers
Jason E. Gordon – (Gordon Mortgage Group)
Jurewitz Law Group Injury & Accident Lawyers
Four Moons Spa San Diego
Photo Credit: Shawn Kallio
Be Well Acupuncture Collective
Sirius K. Yoo, Md (Sky Facial Plastic Surgery)
Torrey Pines State Natural Reserve
Proactive Physical Therapy And Sports Medicine
Moniker Commons San Diego Coworking Space
Courtesy of Moniker Commons
Elanit Abrams
Autozone Auto Parts + O’Reilly Auto Parts
Dreamstyle Remodeling + Kaminskiy Design & Remodeling
Warren-Walker School Early Learning Center + World Of Wonders Preschool
American Vision Windows + Dreamstyle Remodeling
Alspaugh & Alspaugh Law + Henderson, Caverly & Pum Llp
Anderson Plumbing, Heating & Air
Kaminskiy Design & Remodeling + National Black Contractor Association
Elanit Abrams
Anderson Plumbing, Heating & Air
Greg Cummings Group | San Diego Real Estate | Compass
Desiree Steve Wedding Venue San Diego
Birch Aquarium at Scripps Institution of Oceanography
Stake Chophouse & Bar brings contemporary classics and old-school service to the heart of Coronado
Stake Chophouse & Bar isn’t your average steakhouse. Blue Bridge Hospitality’s Coronado outpost is a modern interpretation of a big-city steakhouse nestled in the heart of the small coastal community. The team at Stake has reimagined the whole steakhouse experience. By prioritizing a seasonal farm-to-table sourcing philosophy, a personalized guest experience, and unique service touches, like a formal steak presentation and a bespoke knife selection process, Stake distinguishes itself in a sea of steakhouses.
Exceptional steaks, including Wagyu from Japan, Australia, and the U.S., and fresh seafood flown in daily form the core of Stake’s culinary identity. The menu features a five-course omakase-style steak experience highlighting house favorites, plus an array of cuts, and classic steakhouse staples—think a wedge salad, baked potato, or pasta carbonara—refined for a contemporary palate without losing their traditional appeal. Stake focuses on seasonal sourcing from the region’s best family farms and specialty purveyors, and incorporates intentionally unexpected touches to create something truly unique.
“I challenge our chefs and myself to take it a step further in sourcing,” says Chef Ronnie Schwandt. “It’s important to us to highlight different farms, unique one-off farms—whether it’s cattle, strawberries, a local fisherman or from anywhere in the United States, we’re always trying to find that niche.”
Beyond the menu, Stake emphasizes outstanding service, says Vinny Spatafore, Director of Hospitality Operations. Staff maintains detailed notes, allowing them to remember guests by name, recall previous orders such as a favorite martini (also memorable for the customer since it’s served in an extra tall, distinctly-shaped glass), and celebrate special occasions like birthdays and anniversaries.
“When you have those points of topic that you remember about a guest, they appreciate that,” he says. “Our servers are really good with that—we have a couple servers who have been here since the beginning and they’ll remember somebody from years ago, their name, their kids’ names, where they live. I’m really thankful to have a great front of house staff.”
Award-winning wines, rare whiskeys, special events, and a complementary black car service that provides transportation for guests throughout Coronado add to Stake’s appeal.
Schwandt stresses that Stake offers more than a meal; they aim to give patrons something unforgettable.
“It starts when you walk up the stairs and are greeted by the hostess—that sets the tone for the night. Then you’re greeted by a server, who may know you by name, and can guide you through the menu and curate as they get to know you,” says Schwandt. “Most people leave kind of blown away; they leave feeling like they just had an experience. That’s the goal, right? Whether you’re serving smash burgers or high-end steak, you want somebody to leave thinking, Wow, that was awesome.”
From bookstores to meet your soulmate to unique bitters and vintage cocktail goods in North Park, these are the city's top retail spaces
Meet Cute Bookstore in North Park
From wedding invites to custom notepads, Sweet Paper in La Jolla is a one-stop shop for finding pretty paper goods and other post-worthy delights. Customers can be choosy when searching the stationery and gift boutique for greeting and business cards, locally inspired presents, personalized envelopes, gift wrap, and other products that make sending mail more exciting. The ways to include your own personal touch are endless. –MK
Not a single Dan Brown thriller in sight. Queer-owned North Park bookshop Meet Cute exclusively stocks romance novels, with particular focus on LGBTQ and BIPOC authors (and an allowance for the occasional queer memoir or nonfiction writing guide). And if you happen to reach for a book at the same time as a fellow hopeless romantic… Well, we know how this story goes. –AR
This 40-year-old, family-owned San Diego business just launched new 3D foot-scanning technology that helps customers with their in-store shoe, sock, and custom insole fitting experience—for free, in less than 10 minutes. Called Fit Finder, the tech provides a comprehensive foot analysis with personalized shoe and gear recommendations, including apparel from their Korsa collection and their popular (as in 12-million-plus sales) R-Gear Drymax socks. –KO
The city’s entire population of Gen Z iconoclasts materializes at this roving market to shop women-, LGBTQ-, and BIPOC-owned businesses. Consider a full-scale, ’90s-movie-style makeover–new pre-loved outfit, new handmade resin earings, new piercings–or simply pick up a croissant-shaped candle and try to recover from the fact that early noughties clothing is now considered “vintage”. –AR
Finally, an answer to the dilemma of what to put on a wedding registry when you already live together and own a Nespresso machine: Ask for prickly pear salt. A newish North Park shop from the founder of Artelexia, Casa y Cocina sources tableware, kitchen items, dry goods, and other home stuff from Mexico and offers registry services. Sure, you have dishes, but a handmade Oaxacan salsa bowl? Didn’t think so. –AR
Angelica B Beauty takes self-care seriously. While picking up beauty products and home décor, guests can browse Angelica B’s line of pleasure products to learn more about sexual wellness. Whether you’re getting your roots touched up or adding color to your sex toy game, this beauty shop in South Park is all about empowering women from head to… use your imagination. –NM
Collins & Coupe Bar Store North Park
Photo Credit: Kimberly Motos
Your home bar called. Your grenadine’s expired. Upgrade your dinner party drink game at Collins & Coupe, a North Park barware store slinging new and vintage glassware, cocktail recipe books, specialty ice, bar tools, and every imaginable mixer (garam masala bitters, anyone?). You’ll have to hit a liquor store for the booze—though they do offer a selection of zero-proof spirits for sober folks craving something shaken or stirred. –AR
In the front, the queer-owned University Heights studio is a fairy garden offering taxidermied critters, fantasy-inspired wire crowns, and Kewpie dolls. The muraled back room hosts more than a dozen artists, each with their own distinctive art style. Browse their Instagram to find the flash that feels most you,from ultra-detailed stick-n-pokes to sketchy, brightly colored florals and spindly abstract sigils. –AR
Fuze Jewelry Liberty Station
Courtesy of Fuze Jewelry
A step above BFF necklaces and below getting one another’s initials inked. At Liberty Station, the Fuze team welds delicate, claspless chains onto wrists, ankles, and necks. Select your metal and chain style (the shop offers more budget-friendly sterling silver and gold-filled options as well as 14-karat white and yellow gold) and, with a flash, you’re friends for life. –AR
Environmentally conscious consumers don’t have to spend ages reading labels when they visit this zero-waste refillery in Kensington. Shoppers can bring their own containers to Earthwell Refill to buy plant-and mineral-based beauty and cleaning products. With the mission of diverting plastic items from the landfill and local waterways, Earthwell sources natural goods, such as detergent, shampoo, shower gel, and other toiletries, as well as sustainable items like stainless steel razors and bamboo toothbrushes. –MK
Gabriel Feitosa Pet Boutique Dog Grooming
It's always sunny in San Diego—get outdoors and active with the best our city has to offer
Torrey Pines Paragliding
Photo Credit: JP Ramirez
Husband-wife hosts Rami Abdel and Shantel Seoane created Alter Experiences as a haven away from city hustle. They thought of everything to make tent camping accessible and hassle-free (including luxurious linens and outdoor kitchens), but what makes this place extra special are the tree hammocks. Equipped with super cozy, warm sleeping bags and lights that make them glow like fireflies or aliens (depending on your imagination), they offer a unique, weightless outdoor sleeping experience. –CG
Back in the day, there used to be something called Ed’s Run, an event loosely organized through meetup.com that brought 50 to 100 people together by the harbor to jog five miles and then consume many beers at the Waterfront Bar & Grill. These days, Ed’s Run is no longer, well, running, but there are still social exercise clubs to be found. Black Flag Running Club has weekday evening meetups and Saturday long runs that are well-organized and held at a rotating list of locations. The group has no pretensions about speed or ability, is welcoming to all, and is heavy on the socializing—with plenty of drinking and parties to counteract the miles you’re putting in. –CT
Mission Trails
Courtesy of the City of San Diego
Say you’ve tackled most of the region’s hikes and are looking for a new challenge. Well, what about climbing all five peaks in Mission Trails on the same day? There are plenty of people—some as young as four or five—who’ve hiked all the mountains. But doing all the treks in 24 hours scores you special status. If you complete the challenge without any driving between peaks, you’ll have earned endless bragging rights. –CT
You can rent jet skis from just about anywhere around the city, but to really feel the power of these bad boys, head out of Coronado with San Diego Jet Ski Rentals and skip the slow-paced bayside options. Because of the many motor boats and the distance to the ocean, renting from here gives you more opportunities to wave-jump and feel the wind in your hair. –NM
Even the youngest thrill-seekers can experience the epic adventure of a tandem paraglide at Torrey Pines Gliderport. Expert instructors answer all your questions and ease pre-jump jitters with clear guidelines. While waiting, the gliderport offers the ideal picnic spot with a view. Then, gear up in a helmet equipped with a GoPro and soar for 25 minutes of pure exhilaration over the serene coastline. Check that one off the bucket list! –CG
The Hub Pickleball Courts
If you haven’t tried pickleball yet, what are you waiting for? The Hub is San Diego’s largest dedicated pickleball facility, boasting 26 courts, a pro shop, restaurant, event space, and clinics for beginners and pro picklers alike. Memberships start at $99 a month, with discounted youth prices and drop-in options also available. Ready to watch, but not play? Don’t miss the World Series of Pickleball at The Hub from Oct. 27–29. –BD
Dress in all white to look dapper outdoors during a game of lawn bowling hosted by the Coronado Lawn Bowling Club. Operating since 1935, the nonprofit club offers free lessons to San Diego County residents on the artificial green adjacent to the Coronado Public Library. Trainees get to feel boujee with 30-day access to the green and equipment to master their throws. Call to request gratis instruction. –MK
Guests from across the continent travel to luxury retreat The Golden Door for relaxation and rejuvenation. The all-inclusive health spa pairs activities like yoga, hiking, and meditation with pampering such as massage, skin, and nail services for a full-body reset. This utopian property got a facelift with a multi-million dollar renovation, including complete overhauls of the bathhouse and pools, plus upgrades to their 40 guestrooms. While the bathhouse dates back to 1958, improvements include a new Jacuzzi, steam room, sauna, cold-plunge pool, and an LED light therapy bed. –KO
All due respect to lunges, but frankly, you’re terrible and everybody hates you. Luckily, it’s always leg day on Lake Murray. Vessel rentals–which include pedal boats, canoes, kayaks, rowboats, and motorboats–are first come, first served at the concession stand Wednesdays through Sundays. Pedal boat rates start at #30 for the first hour and $15 every hour after. It’s a surprisingly easy (and scenic!) way to develop thighs of steel. –BD
Held just before Christmas, this annual half-marathon starts on Carmel Mountain Road and then lets you roll on downhill for the entire course. It traces the State Route 56 bike path and finishes at Torrey Pines State Beach for a net 714 feet of elevation loss over 13.1 miles. It’s pretty tough to run it and not set a personal record—or at least feel like it was a super fun and easy time. And you can get your racing done right before the holidays, then kick back and feast until the new year. –CT
SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more
Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike.

The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour.
New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.
Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration: Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration: Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser.

More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular.
Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget.