This highly anticipated bash featured food samplings, regional fine wine, local craft beer and live entertainment. Always a sellout, the party brought the popular August “Best of San Diego” and “Best Restaurants” issues to life.
As summertime inches closer to the shores of San Diego, there are plenty of reasons to be ecstatic. For one thing, there’s the impending arrival of the summer solstice (Sunday), and three days before that, Del Mar’s own Summer Solstice will return for its yearly golden hour. There are also plenty of local Juneteenth events, such as Kinfolk Fest, the Cooper Family Foundation’s Juneteenth Celebration, and The Freedom Table, a new, food-centered event from the originators of Juneteenth San Marcos. We’re also less than three weeks away from America’s 250th anniversary, and the celebrations range from the San Diego History Center’s America 250: San Diego 1776-2026 to NASCAR’s weekend of racing at Naval Base Coronado.
Cbar has planned a week’s worth of festivities to mark its first birthday, and everyone can get in on the fun. The 1-Year Anniversary Week celebrations continue with a special edition of the Sips & Shells craft series ($50) on Tuesday from 6-8:30 p.m., half-off pastries with any purchase of a barista drink (plus an anniversary summer wine flight) on Wednesday and a five-course winemaker dinner on Thursday from 6-9 p.m. ($130). Finally, the birthday bash will conclude with live music on Friday (Will Fedak) and Saturday (Cappo Kelley) from 6-9 p.m.
2917 State Street, Carlsbad
Taste of Little Italy
June 16 & 17
Little Italy’s annual food crawl has so many options that it warrants splitting into two evenings, each boasting a diverse lineup of 20 neighborhood vendors. During the Taste of Little Italy, taking place Tuesday and Wednesday from 4-8 p.m., attendees can make their way from the Piazza della Famiglia to nearby dining destinations for bites like esquites, sausage rolls, hot chicken tenders, and forkfuls of handmade pasta. Each night will also include live music and stops for drinks, desserts, and vegetarian items. Tickets are $71 per day.
As spring makes its golden transition into summer, welcome the new season with open arms and a big appetite during Del Mar Village’s marquee tasting event this Thursday from 5-8 p.m. With the Summer Solstice celebrating its 20th anniversary, this year’s iteration will include dozens of food and drink offerings from Del Mar Village vendors, soulful tunes from Christian Jules Taylor, live art by Sarah O’Connor, and wave-crashing views at Powerhouse Park. General admission (21+) is $157 and comes with unlimited tastings as well as a commemorative tasting glass, while VIP tickets are sold out; proceeds support the Del Mar Village Association.
1658 Coast Boulevard, Del Mar
The Freedom Table at TERI Campus of Life
June 19
After hosting the first-ever Juneteenth San Marcos festival in 2025, Lionel and Natalie Saulsberry have upped the ante with The Freedom Table, an elevated observance of community, culture, and the culinary arts. This Friday from 4-9 p.m. at TERI Campus of Life, guests can enjoy storytelling, art installations, live music, curated cocktails, and a chef-led dining experience, all in recognition of Juneteenth’s lasting importance. Ticket options include general admission ($261), plus two charitable ticket options: supporter ($313) and impact ($417), with a portion of sales going towards the youth nonprofit Achievement in Motion.
555 Deer Springs Road, San Marcos
Talladega Nights Father’s Day Brunch at ARLO
June 21
In honor of NASCAR’s Coronado debut and Talladega Nights: The Ballad of Ricky Bobby, ARLO is throwing a Father’s Day brunch for the dads who want to go fast. This Sunday from 8 a.m. to 2 p.m., patrons can order from ARLO’s regular brunch menu, as well as a trio of holiday specials: the Dad’s Day Steak and Fries ($64), the Fit For a King Muffuletta Sandwich ($29), and the Big Daddy Brookie ($14). This shake and bake-approved meal will also include a DJ, cigar rollings, whiskey tastings and a Ricky Bobby costume contest. Reservations can be made online.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.
Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.
Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.
Courtesy of Avant Restaurant
Rancho Bernardo Restaurants, Bars, and Coffee Shops
Avant
Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.
Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.
13330 Paseo Del Verano Norte
Bushfire Kitchen
Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.
11962 Bernardo Plaza Drive, Suite 110
The Cork & Craft
Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.
16990 Via Tazon
Courtesy of Carvers Steaks & Chops
Carvers Steaks & Chops
You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.
1940 Bernardo Plaza Drive
Burma Place
This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.
16719 Bernardo Center Drive, Suite A
Phở Ca Dao
Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.
11808 Rancho Bernardo Road, Suite 100
The Kebab Shop
It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.
11980 Bernardo Plaza Drive
Casa Lahori
Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.
11975 Bernardo Plaza Drive
Kangnam Korean BBQ
Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.
11828 Rancho Bernardo Road, Suite 117–119
Courtesy of Curry & More Indian Bistro
Curry & More Indian Bistro
Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
Golf doesn’t have to mean stiff collars, pleated khakis, whisper-talking on the green, or pretending your sand trap fails aren’t actually hilarious. Around San Diego, a handful of rebel courses are quietly rewriting the rules of an afternoon round, making them more relaxed, more social, and yes, more dog-friendly. These are the fairways where leashed pups pad alongside their people; where a suspenseful search for a golf ball in the bushes or—no!no!no!no!no!—in the water hazards are part of the fun; where every polite golf clap comes with a smiling, panting audience. If your ideal golf day includes a walk, a drink, and your dog riding shotgun, this is your teeing ground.
For proof that a golf course can be approachable without being boring, look no further than Emerald Isle Golf Course in Oceanside. The executive course delivers consistently beautiful greens, rolling elevations, and just enough challenge to keep you engaged, not stressed—unless your pup breaks free and runs for the rolling elevations, in which case you’ll be very engaged and maybe a little stressed. Locals love holes like the canal carry on No. 3 and the wildlife-dotted pond on No. 16, while golden-hour sunsets steal the show most evenings. Dogs are genuinely welcome here, not an afterthought. Grab them a slice of watermelon from the clubhouse, pose in the cart for Instagram cameos with an Emerald Isle scarf (it doubles as an adorable bandana for your four-legged friend), or introduce them to the course’s resident pups like Bogey, the assistant director of instruction, and shop dogs Karl and Frank. Affordable, friendly, and no-frills, Emerald Isle feels like golf you and doggo can’t wait to play.
660 S El Camino Real, Oceanside
Courtesy of The Loma Club
The Loma Club, Point Loma
The Loma Club is where golf goes social. Set in Liberty Station, this historic 9-hole par-3 course trades country club stiffness for an easy, neighborhood energy that feels distinctly San Diego. The course is walkable and unintimidating, with skyline and harbor views doing most of the heavy lifting. The Loma Club is just dipping its paws into the dog-friendly trend, and welcomes them on the mini course and off the fairways. Though your pup is the epicenter of your world, the patio at Loma Club is the real star, hosting live music, trivia (even the smartest dogs are stumped), and cocktails that rival golf itself. You don’t even need clubs to enjoy it. Show up with your dog, wander the course, grab something from the clubhouse, and stay for hours. You’ll feel like you’re exactly where you’re supposed to be.
Calling Goat Hill Park a golf course almost undersells it. Known as the “People’s Park,” this historic Oceanside staple operates more like a community space where golf happens. Expect dogs strolling alongside the players, music streaming from magnetic speakers attached to golf carts, beginners smacking balls alongside serious talent, and locals and tourists sharing the same teeing grounds with a few four-legged besties trotting alongside. Saved from redevelopment in 2014, Goat Hill embraces a raw, unpolished look that’s both intentional and refreshing. With ocean views, a “19th-hole” fire-pit, and zero pretense, it’s golf at its most human…because: dogs.
2323 Goat Hill Dr, Oceanside
Courtesy of Omni La Costa Resort
The Club at Omni La Costa
Ready to add your pup’s name to the illustrious list of golf greats? Same. At the iconic The Club at Omni La Costa, the vibe is equal parts championship-caliber and casually fabulous. Emerald fairways so perfect you’ll hesitate to step on them, palm-lined paths practically begging for a golden-hour strut, and rolling greens that ripple in the sun. And just when you thought it couldn’t get any better, your four-legged plus-one enters the chat: For members and overnight guests, the La Costa lifestyle rolls out the (very chic) welcome mat for your (leashed) pup, turning tee times into a social affair of breezy, citrus-kissed luxury and leisurely strolls. Really—what are you waiting for? Even your dog’s got a standing invite.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
Father’s Day is often the overlooked summer holiday that doesn’t quite get the extravagant brunch treatment or overflowing bouquets that Mother’s Day does. Sure, there’s the annual pair of socks, Padres hat you’re convinced he doesn’t already own, beer subscriptions, phone case doubling as a wallet, plus the classic “Best Dad” keepsakes. But this year, let’s flip the narrative with events, activities, and specials made with Dad in mind.
Whether he wants a quiet dinner, a big screen full of San Diego sports and wings, or a weekend that somehow includes NASCAR, a jazz festival, and a Broadway reimagining, there is something for every dad. Here’s your guide to a memorable Father’s Day in San Diego.
Nothing says “Happy Father’s Day” like the sound of engines ripping across Naval Base Coronado. NASCAR is turning this into a historic race weekend that feels less like a casual outing and more like a full-scale San Diego moment people will be talking about long after June is over. This is the first time a NASCAR Cup Series race has ever taken place on an active military base, which instantly puts it in “you had to be there” territory.
It’s fast, loud, and very on-brand for a Father’s Day where Dad suddenly becomes an expert on tire strategy, pit stops, and track positions. The bar might be set unreasonably high for every Father’s Day that follows, but that’s a next-year problem, right?
At Humphreys, Father’s Day gets a little more sophisticated. Roger Friend and an all-star lineup of jazz musicians bring decades of international experience to the bay, where dads can lean into their musical side with head nods and shoe taps. It’s smooth, layered, and exactly the amount of jazz you didn’t realize your playlists were missing.
Price: Tickets available on Ticketmaster Time: 6 p.m. – 10 p.m. Address: 241 Shelter Island Drive, San Diego
Belmont Parkis rolling out a Father’s Day lineup that basically turns Mission Beach into a living garage scene, with a free car show featuring everything from polished 1960s Camaros to classic Bel Airs and lowriders. If he has a ride of his own, vintage car owners can join the lineup for $35 per vehicle. After the chrome tour, it’s straight into a Mission Beach classic: boardwalk strolls, fish tacos on the sand, and rides at Belmont Park.
Price: Free to attend | Register vehicle here Time: 10 a.m. – 3 p.m. Address: Belmont Park, 3146 Mission Boulevard, San Diego
Bob Dylan at The Rady Shell
I think it’s an unspoken rule that dads love Bob Dylan. Mine is already figuring out how he’s getting to San Diego for this. But this isn’t just a Father’s Day activity, it’s a cultural event that happens to land on Father’s Day weekend and immediately becomes the plan. Bob Dylan at The Rady Shell means you’ll be surrounded by city lights sparkling across the harbor, legacy music, and at least one moment where Dad leans over and whispers, “You know, this guy wrote everything.” And honestly? He’s not wrong.
Price: Tickets available on Ticketmaster Time: 6:30 p.m. Address: 222 Marina Park Way, San Diego
San Diego County Fair
The San Diego County Fair returns with fried everything, questionable decisions, rides that definitely looked safer in the 2000s, and Dad’s very confident plan to “just walk around for an hour” that somehow turns into an entire day. It’s also the biggest, longest-running community event in San Diego County, running Wednesday, June 10 through Sunday, July 5, with a “Once Upon a Fair” theme. It basically becomes part of the Father’s Day season whether you planned it or not. So, consider this your annual reminder that “happily ever after” can, in fact, involve Cajun honey dogs, cinnamon rolls, a Ferris wheel you swore you wouldn’t go on, and Dad somehow knowing exactly which booth has the best Spam wonton tacos.
Price: Tickets available here: website Date & Time: June 10 – July 5 (closed Mondays & Tuesdays) | 11 a.m. Address: 2260 Jimmy Durante Blvd, Del Mar
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Charitable gatherings, downtown music festivals and theater premieres—of both the heartwarming and thought-provoking variety—are among San Diego’s standout events this weekend. You can’t spell fundraising without ‘fun,’ and both elements are central at Poway OnStage’s Taste of the Towne and the Switchfoot Bro-Am. Listeners of blues, reggae rock and silky smooth jazz can check out the East Village Blues Fest, Field of Dreamz and the San Diego Smooth Jazz Festival, respectively. As for the city’s thespian community, new shows include Cygnet Theatre’s production of Broadway favorite The Spongebob Musical and the world premiere of the OnWord Theatre show Marti Gobel’s Adult Storytime: A Caregiver’s Guide To The Blues.
The tasteful appetizer to Switchfoot Bro-Am’s annual Beach Fest is the laid-back Benefit Party, returning this Thursday from 6-10 p.m. at Viasat. Guests will be treated to a curated dining menu, a performance by Switchfoot with special guests, and the chance to bid on live and silent auction items, including local excursions, apparel packages, and deluxe arts experiences. Individual ticket options include general admission ($300) and reserved seating ($450); the money raised will go towards youth-centered programming at six local nonprofits.
6155 El Camino Real, Carlsbad
Taste of Our Towne at Poway Center for the Performing Arts
June 13
Patrons of Poway OnStage are invited to Taste of Our Towne, the organization’s annual culinary fundraiser, this Saturday at 5 p.m. at Poway Center for the Performing Arts. The evening will begin with auctions, plus bites and libations from over a dozen local vendors before magician Chris Funk, aka The Wonderist, takes the stage for an interactive comedy show.General admission is $115 for Taste of Our Towne; proceeds from this event will benefit Poway OnStage’s Professional Performance Series and Arts in Education Initiative.
Rod Stewart at North Island Credit Union Amphitheatre
June 12
Before (potentially) riding off into the sunset, British rocker Rod Stewart is strutting his stuff stateside with the unconventional voice and unquestionable verve that’s propelled his nearly six decade-long solo career. Though the “Da Ya Think I’m Sexy?” artist’s days on the road may be dwindling, that’s even more reason to give him his flowers in the present. Stewart’s upcoming show this Friday at 7:30 p.m. at North Island Credit Union Amphitheatre will feature prolific singer-songwriter Richard Marx as the opening act. Tickets start at $40.
2050 Entertainment Circle, Chula Vista
Switchfoot Bro-Am Beach Fest
June 13
Following Thursday’s Benefit Party, the 22nd annual Switchfoot Bro-Am will switch (get it?) from its fundraiser to a free day at Moonlight Beach for Saturday’s all-day Beach Fest. From 7 a.m. to 3 p.m. there will be surf competitions—including surf jousting—and from noon to 5 p.m., Sun Room, Telephone Friends, Kimiko, a handful of special guests and, of course, Switchfoot will perform for attendees. Additionally, throughout the day, there will be a variety of vendors and brand activations to explore. Admission is free with RSVP, while VIP pit tickets are $195.
As the mysterious saying goes, ‘If you build it, they will come,’ but instead of Iowa cornfields, this time the message is coming from inside SD’s home ballpark. This Saturday, Ocean Beach natives Slightly Stoopid will headline the first-ever Field of Dreamz Festival, and they’ve brought along a handful of ska, reggae and island-inspired rock acts for the ride. Doors will open at 3 p.m., and fans can see sets by Stephen Marley, Pepper, Sublime—whose first album with frontman Jakob Nowell drops Friday—and more. Ticket options include standard admission ($125), floor tickets ($188), plus All-Star VIP ($244) and Hall of Fame VIP ($610) passes.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
2025-Torch-SD-09131839 (2)
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
A vendor who always delivers — and always explains why.
A competitor who chooses the high road even when shortcuts tempt.
A team within your own company whose day-in, day-out choices reflect deep character.
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
