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Fans of Marvel's most-recognizable superhero can experience 60 years of the franchise through original art, movie props and interactive zones
Spider-man, museum
Joseph Eley, © 2022 Marvel
“This is the best museum I’ve ever been to,” declared my 4-year-old son about five minutes into the “Spider-Man: Beyond Amazing” exhibit at the Comic-Con Museum in Balboa Park.
Developed by Semmel Exhibitions and Marvel Entertainment, the exhibit was co-curated by Dr. Ben Saunders, Director of Comics Studies at the University of Oregon, and Patrick A. Reed, a pop culture historian.
It features one-of-a-kind artifacts from the ‘60s to present day such as original props from the many Spider-Man movies, like a Green Goblin mask and pumpkin bomb. Or, my favorite prop, a Peter Parker press pass with Toby Maguire’s picture.
Spider-man exhibit
Joseph Eley, © 2022 Marvel
Celebrating 60 years Spider-Man, the show is a chronological look at his story, dedicating rooms to 10 years worth of the superhero. Moving pictures don on the walls depicting images from comic books throughout the years sitting next to text plaques that help you really want to dig-in and read about the history of the franchise. Guests can also view exclusive pieces on loan from private collections.
The exhibit is an overload on the senses—in a way that appeals to kids and mega-fans of superheroes like my son. A thumping techno soundtrack designed by Sebastian Purfürst welcomes fans to the exhibit, where life-size Spider-Man statues adorn the walls. Perfect for selfies.
Spider-man, marvel
Joseph Eley, © 2022 Marvel
The exhibit boasts one area where visitors can watch and listen to the intro to the original Spider-Man TV show from the 1960s, and a few booths where you can put your face on a comic book to print out and bring home. That feature costs an additional $10 on top of the admission price of $30 per person for adults and $18 for kids. Seniors, students and military tickets are each $24.
The museum’s website says it takes an hour to go through the exhibit, which may be shorter when not stopping to look at every piece. Of course, that doesn’t include time spent in the gift shop, which is full of Spider-Man toys, puzzles, and T-shirts (a must).
The show will be one of a few rotating exhibits at the Comic-Con Museum, says Rita Vandergaw, executive director of the museum. Each exhibit is meant to bring a bit of Comic-Con to museum visitors, she says. “The convention is only four days a year and they have the incredible fortune of it being literally sold out, so this is a way for people to come in, see a little touch of the Comic-Con magic,” she says.
Claire Trageser has been writing for San Diego Magazine for 10 years. She also is a reporter at KPBS and writes for The New York Times, National Geographic, Marie Claire, Elle and Runner's World.
Free and low-cost options for getting in on the pop culture action outside of the convention center’s walls
It’s happening, San Diego. The pre–Comic-Con excitement jitters begin to creep in as soon as July hits the calendar. But for those who forgot to set an alarm on registration day, whose batteries died or whose luck ran out in the virtual waiting room, or who simply prefer to soak up the fandom frenzy from the outside, we’ve got the best ways to experience Comic-Con weekend—no badge required.
Ain’t no party like an after-hours party, and XLE Productions’ Ready Party One is definitely one for comic book fans. Kick-start your convention weekend at Parq Nightclub and enjoy music by fan-favorite ’80s tribute band The Flux Capacitors, along with enough fandom fun, cosplay, retro gaming and pop-culture nostalgia to satisfy your inner geek. At least for the night.
Date & Time: Wednesday, July 22, 8 p.m.
Location: Parq Nightclub, 615 Broadway, San Diego, CA 92101
Price: Tickets start at $34
With more than a dozen activities and brand activations, Petco Park’s Interactive Zone is a badgeless fan’s playground, bringing together brands, games, celebrity appearances and immersive experiences all in one place. On Friday, July 24, Funko’s beloved annual party, hosted by Funko founder Mike Becker, returns to Gallagher Square. This year’s “Quest for the Grail” event will take guests on a journey to the sunken city of Atlantis. Expect themed décor, food, drinks, games and special guest appearances.
Date & Time: Thursday, July 23–Sunday, July 26 (times TBD)
Location: Lexus Premier Lot across from Petco Park
Price: Free; Funko Funday event is ticketed
Cartoon and art lovers can celebrate the work of Chuck Jones, creator of some of animation’s most iconic characters, including Bugs Bunny, Daffy Duck, Road Runner, Wile E. Coyote and Pepé Le Pew, at Seaport Village’s Chuck Jones Gallery. During Comic-Con weekend, the showroom will also host meet-and-greets with talented artists including Disney artist and seascape painter Steve Barton, The Simpsons animator Stephen Reis, and licensed Warner Bros., Hanna-Barbera and Disney fine artist Ben Olson.
Date & Time: Thursday, July 23–Saturday, July 25, 2026 (times TBD)
Location: Chuck Jones Gallery, 809 W. Harbor Drive, San Diego, CA
Price: Free
Get your pup’s—and your own—cosplay game ready because Helen Woodward Animal Center’s PAWmicon is back. Enjoy a Comic-Con-themed outing with the whole family while raising awareness for orphaned pets in San Diego. Divided into three categories—Flying Solo, Dynamic Duos & Trios & More, and Fantastic Floats—the event is a paw-fect way to jump-start the festivities.
Date & Time: Tuesday, July 21, 2026, 4:30–7 p.m.
Location: Presidents Way Lawn at Balboa Park
Price: Free
Why leave all the fun, mischief and mayhem to badge holders when you can join more than 300 partygoers and crawl through some of downtown San Diego’s top bars and nightclubs? Whether you’re called to save the universe or have an allegiance to the dark side, the annual Comic-Con Bar Crawl gives attendees exclusive access to more than 20 venues throughout the Gaslamp Quarter, with free welcome shots, exclusive drink discounts and complimentary entry along the way. This event for ages 21 and older is a fun way to celebrate your fandom outside the convention center.
Date & Time: Friday, July 24–Sunday, July 26, 2026, 8 p.m.–2 a.m.
Location: Check-in at Toro, 672 Fifth Ave., San Diego, CA 92101, from 8–9 p.m.
Price: $13–$30
Geek out over couture at the annual Her Universe Fashion Show at the Manchester Grand Hyatt. Hosted by founder and Star Wars: The Clone Wars actress Ashley Eckstein and presented by Warner Bros. Discovery Global Consumer Products, this year’s show will feature a selection of designers showcasing one-of-a-kind DC-inspired creations as they compete for a $2,000 cash prize.
Note: Wristbands are traditionally distributed the morning of the event on a first-come, first-served basis, but official details have not yet been announced.
Date & Time: Thursday, July 23, 6 p.m.
Location: Manchester Grand Hyatt, Seaport Ballroom, 1 Market Place, San Diego, CA 92101
Price: Free
A destination for all things fandom, Balboa Park’s Comic-Con Museum brings world-premiere and exclusive exhibits and events to the heart of San Diego, giving fans a place to geek out all year long. The museum is currently featuring the U.S. debut of Doctor Who Worlds of Wonder, showcasing 17 of the Doctor’s most iconic costumes, a full-size TARDIS and a collection of original sonic screwdrivers used on-screen. Visitors can also explore Sangre, Sudor y Mito: The Art and Tradition of Mexican Lucha Libre, featuring rare collectibles and authentic masks and costumes worn by legendary luchadores.
Date & Time: Open Thursday through Tuesday (closed Wednesdays), 10 a.m.–5 p.m.
Location: 2131 Pan American Plaza, San Diego, CA 92101
Price: $15–$30; free for children younger than 6
Browse an extensive collection of original drawings, paintings, jewelry and other whimsical creations from more than 100 professional and amateur artists at the Comic-Con Art Show. Many pieces will be available for purchase through the silent auction or Quick Sale, giving fans the chance to take home a one-of-a-kind Comic-Con souvenir while supporting talented artists.
Dates & Times:
Location: Manchester Grand Hyatt, Grand Hall CD, 1 Market Place, San Diego, CA 92101
Price: Free
Looking for a supercute way to fuel your Comic-Con adventures? Swing by the Hello Kitty Café Truck. This traveling pink café on wheels will be parked at Petco Park’s Interactive Zone, serving up tasty treats and exclusive merchandise. From limited-edition tote bags and hats to mugs and T-shirts, it’s the perfect stop to grab a snack and a little extra kawaii cuteness.
Date & Time:
Location: Petco Park Interactive Zone, 100 Park Blvd., San Diego, CA 92101
Price: Menu items vary
Get ready to fuel up and hype up. Whether you’re a plain-bagel purist or an everything-bagel fan, don’t miss your chance to grab breakfast or recharge at PopUp Bagels’ Volkswagen bus parked outside Pendry San Diego. Then satisfy your sweet tooth at Provisional with a rotating selection of character-themed doughnuts from Donut Bar. Both are available throughout the weekend beginning at 7 a.m. until sold out.
On July 24 and 25 from noon to 4 p.m., head to Nason’s Beer Hall for photo ops to celebrate Sony Pictures’ upcoming Spider-Man: Brand New Day. Guests can sample Tom Holland’s nonalcoholic beer brand, BERO, served in limited-edition themed cans available exclusively during the event.
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
From capes and spandex to animatronic gadgets, here are the most jaw-dropping Comic-Con looks we spotted
Even without Marvel and DC hosting major panels this year, Comic-Con cosplayers in 2025 showed up in full force on Thursday, July 24. Thousands of fans packed the Convention Center and Gaslamp Quarter, showing off some of the most creative, clever, and cinematic costumes—from intricate multiverse mashups to handmade costumes crafted over months. The Gaslamp buzzed with free events and activations for badge-less fans, where Spider-people swung in from every corner and Fantastic Four suits made a strong showing ahead of the MCU film premiere. We also spotted full squads of Minecraft cosplayers, anime characters tricked out in light-up outfits, and even a fully animatronic Deadpool head that winked, blinked, and rattled off one-liners to fans posing for photos. The fandom and imagination on display were on high display—and this is only day one of Comic-Con. Here are some of our favorite looks.
Photos Courtesy of Cole Novak
















Cole Novak is an award-winning writer with a passion for highlighting local figures, small businesses, and nonprofits. Born and raised in San Diego, Cole is passionate about photography, surfing, art, the local food scene, and the great outdoors.
Free and low-cost options for getting in on the pop culture action outside of the convention center’s walls
No badge? No problem. Comic-Con might be the main event, but San Diego is bursting with offsite experiences anyone can get into. Whether you want to meet your favorite comic artist, dance the night away, pretend you’re in the Whoniverse, or simply grab a selfie in a life-size Barbie box, here are 12 ways to join the fun from outside the convention center.

Did somebody say free music festival? We’re in. Don your dancing shoes and hit Crunchyroll Anime FanFest at The Rady Shell for live performances by Denzel Curry, SPYAIR, yama, INIKO, and more. This celebration of anime and music will also have exclusive merch, giveaways, and an immersive crosswalk activation.
Date & Time: July 25–26, 1 p.m.
Location: The Rady Shell, 222 Marina Park Way, Embarcadero=
Price: Free

The Whoniverse is taking over The Harbor Club with an all new immersive pop-up inside UNIT’s top-secret “Black Archive.” Fans can snap a photo inside the Fifteenth Doctor’s TARDIS; explore props and monsters from the show; and, from 6 to 8 p.m., dive into a mission to assist the Doctor in uncovering clues. For Whovians who want to see even more, check out the Doctor Who Worlds of Wonder exhibit at the Comic-Con Museum in Balboa Park.
Date & Time: July 24–26, 10 a.m.–8 p.m. & July 27, 10 a.m.–5 p.m.
Location: The Harbor Club, 100 East Harbor Drive, Marina District
Price: Free

Hi, Barbie! The Malibu Barbie Café is rolling into San Diego just in time for Comic-Con, bringing all the pink, palm trees, and photo ops your heart could desire. Starting July 11 at Bayside Kitchen & Bar, this retro-glam pop-up has themed bites, a $1 charity skate rink, and—yes—a life-size Barbie box. Tickets come with food and merch credit, so grab your crew and hit the dreamhouse.
Date: July 11–Oct. 12, 10 a.m.–10 p.m.
Location: Bayside Kitchen & Bar, 2137 Pacific Highway, Harborview
Price: Starts at $25 per person

Dust off your boots folks—Hulu is bringing King of the Hill’s Arlen, Texas to SDCC this year with a backyard cookout full of BBQ, lawn games, and plenty of chances to snap pics with the Hill family and iconic landmarks from the show. Try your hand at Alamo Pong, customize a trucker hat at the Mega Lo Mart, and win prizes for successfully landing the Rhinestein’s Cowboy Boot Toss. And yes, there’s Alamo water to beat the heat.
Date: July 24, 11:30 a.m.– 7 p.m.; July 25–26, 9:30 a.m.–7 p.m.; July 27, 9:30 a.m.–5 p.m.
Location: Bayfront’s Parking Lot (Fifth Ave Landing – Lot A1) at 600 Convention Way
Price: Free

Kick off your Comic-Con weekend in style with the return of the fan-favorite Ready Party One event. Think throwback bangers, epic cosplay, free airbrush tattoos, and The Flux Capacitors rocking tracks from pop culture juggernauts like Mortal Kombat and Shrek. Plus, Napoleon Dynamite actor Efren Ramirez is this year’s special guest DJ.
Date & Time: July 23, 8 p.m.–2 a.m.
Location: Parq Nightclub, 615 Broadway, Gaslamp Quarter
Price: Tickets start at $33

Watch 25 designers from around the country show off their looks in this Wicked-inspired runway show presented by Universal and hosted by founder Ashley Eckstein. The Her Universe Fashion Show returns on July 24 with bold fandom looks and peak geek couture. A $2,000 prize is up for grabs for the show’s two winners, chosen by the audience and judging panel. Free wristbands are available at 10 a.m. on a first-come, first-served basis; the show starts at 6 p.m.
Date: July 24, 6 p.m. (wristband distribution starts at 10 a.m.)
Location: Manchester Grand Hyatt Seaport Ballroom, 1 Market Place, Downtown
Price: Free

The Interactive Zone at Petco Park is back with free activations, fan-favorite brands, food trucks, and plenty of freebies for you and your crew. Swing by the Lexus Premier Lot to demo new games from Arc System Works, grab a cute treat from the Hello Kitty food truck, and snap a pic with the cabbage cart in the Magic: The Gathering x Avatar popup.
Date: July 24–July 26, 10 a.m.–5 p.m., July 27 10 a.m.–4 p.m.
Location: Lexus Premier Lot across from Petco Park
Price: Free
Want to get in on the recent Labubu craze, or need another furry monster toy to add to your collection? You’re in luck, because the La’butique Pop-Up Shop is coming to Petco Park. This limited-time pop-up will be packed with exclusive merch featuring the creepy-cute vinyl creatures everyone’s obsessed with.
Phoenix is a senior at San Diego State University where she studies journalism and photography. You can find her reading at the beach, taking photos at a concert, or cultivating her 200th Spotify playlist.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Everything you need to know about attending one of San Diego’s biggest events all year
Get ready to geek out—San Diego Comic-Con 2025 returns to the San Diego Convention Center from Thursday, July 24, through Sunday, July 27. This massive pop-culture celebration draws fans from around the world for panels, celebrity appearances, exclusive merch, cosplay, and major announcements from the biggest names in comics, TV, movies, anime, and gaming.
Founded in the far-far-away year of 1970 under the moniker San Diego’s Golden State Comic-Con, the convention has exploded in popularity. Highlights over the years include an under-the-radar Star Wars preview in 1976, the event’s relocation to the San Diego Convention Center in 1991, Avengers announcement in 2010, and memorable cameos—like Breaking Bad‘s Bryan Cranston going incognito in a Walter White mask.
Each year, Comic-Con puts the international spotlight on San Diego, drawing more than 135,000 visitors. This year, the fun returns with a full slate of panels, events, and passionate fandoms. While major studios like Marvel, DC, and Legendary won’t be attending, there will still be plenty of big names from across the multiverse making appearances.
Highlights include a Thursday panel for The Toxic Avenger featuring Peter Dinklage and Elijah Wood; a panel with comedy legends Matt Stone, Trey Parker, Mike Judge and Andy Samberg; a Tron: Ares panel with Jared Leto, Jeff Bridges and Evan Peters; a panel for the horror film Together starring Dave Franco and Alison Brie; and Star Wars creator George Lucas’ first-ever appearance at Comic-Con.
Whether you’re camping out for Hall H, debuting a fresh cosplay costume, or just enjoying the people-watching downtown, our Comic-Con 2025 guide will ensure you make it to all your favorite events.
Event Details | 2025 Panels | Tips & Tricks

Comic-Con 2025 takes place Thursday, July 24 through Sunday, July 27 at the San Diego Convention Center. Preview Night is Wednesday, July 23 and is only open to 2025 badge holders.
Comic-Con 2025 Hours
If you registered in advance, Comic-Con badges will be shipped 3–4 weeks before the event. If yours doesn’t arrive, you can pick it up at the Sails Pavilion inside the convention center starting July 22. Bring a valid photo ID and your badge confirmation email.
See badge pick-up hours here.
Badges for Comic-Con 2025 are sold out. To increase your chances next year, register for Comic-Con 2026 on the official website. Open registration begins in November. Mark your calendar and hit that refresh button like you’re the Flash.
If you have wings or a cape, getting there is a breeze. If not, transportation might be your kryptonite. Parking downtown is limited, and ride-sharing is strongly recommended. Starting Wednesday, July 23, a complimentary Comic-Con shuttle will run every 15–30 minutes with stops in Mission Valley, downtown, and hotel zones near the airport on Shelter and Harbor Islands.
Check the 2025 Comic-Con shuttle map and schedule.

To manage pedestrian traffic, Harbor Drive will be closed to vehicles Wednesday, July 24 to Sunday, July 28.
Harbor Drive Closures (July 23–27)
There are plenty of food and drink vendors inside the convention center. Badge holders can also access the Comic-Con Hospitality Suite at the Marriott Marquis, open 2 p.m.–midnight, Thursday through Saturday. It offers free snacks and an air-conditioned break from the crowds.
Looking to refuel outside the center? Check out our guide Where to Eat Near Downtown During Comic-Con 2025
If you missed out on a 2025 badge, there is plenty of fun outside of the convention halls.
This year Paramount+ returns with The Lodge, an immersive activation inviting fans to nerd out with exclusive content in the Gaslamp Quarter. Anime enthusiasts can dive into the Crunchyroll Anime Fan Fest at The Rady Shell, featuring guest panels, limited-edition merch, and interactive installations. Don’t miss the Malibu Barbie Café, transforming Bayside Kitchen & Bar into a sun-soaked, retro-glam pop-up from July 11 through Comic-Con weekend.
Cole Novak is an award-winning writer with a passion for highlighting local figures, small businesses, and nonprofits. Born and raised in San Diego, Cole is passionate about photography, surfing, art, the local food scene, and the great outdoors.
Food critic Troy Johnson shares his favorite spots for visitors and locals heading to the city center this July
Over 18 years of eating through the city as a food writer—a profession that feels like it needs an “ahem” attached to it—I’ve kept a list of the dishes and drinks and places that floored me. The ones I yammer on about to strangers, or share with people I love who don’t owe me money. For Comic-Con, I picked through that list to share 50 of my favorites within striking distance of the comic core: Gaslamp, Barrio Logan, Little Italy, Mission Hills, Coronado (one simple ferry ride away), Golden Hill, and a wild place in North Park. Remember, even if you just ate and you’re a little full, the week is about role playing. Role play still being hungry.
Here are the best restaurants, and what to order, near downtown San Diego.

Callie will bring home San Diego’s next Michelin star, or I will lose all faith in the system. The fermented and pickled carrots with dukkah. The Aleppo chicken. The everything. Chef Travis Swikard is on another level.
1195 Island Ave, East Village
This place is so charming it hurts. If an alpaca were a restaurant. Like you’re dining in an ADU built for someone who is loved. Wolf in the Woods is a passion project for Johnny Rivera (Hash House A Go Go) and chef Carmine Lopez, and you can feel that passion. It snuggles you with Spanish wine. The sweet corn and piñon soup might be the best bowl of hot liquid in the city.
1920 Fort Stockton Dr Suite C, Mission Hills

This is where you want to go for a Vietnamese-centric but pan-Asian exploration of fish sauce. Get the beef tartare, the whole fried rockfish in ginger sweet-and-sour sauce, and the congee with wild mushrooms.
2469 Broadway, Golden Hill
It’s the view from the top and edge of our world—a glass box of emotion, 40 floors up, looking down on all that water and sunset. Pick a cocktail, any cocktail.
1 Market Pl, Embarcadero

Mister A’s started as a Scorsese-type place where people enjoyed the fruits of some gray-area capitalism with a holy **** view of the entire urban core. Wave at planes as they land at eye-level and the sun sets over the watery cliff in the distance. Two years ago, longtime owner Bertrand Hug handed the reins to longtime GM (and damn good human) Ryan Thorsen. He’s breathed new life into the place with some key renovations. It’s a bucket worthy of the list. The duck with huckleberry gastrique is chef Stephane Voitzwinkler’s specialty.
2550 Fifth Ave 12th floor, Bankers Hill
An F.-Scott-Fitzgerald-meets-Busta-Rhymes steakhouse from the weirdos of CH Projects. A magic room that feels both alive and haunted. Bone marrow’s a pretty fantastic fat, but it needs flavor. B&R serves it with Burgundy escargot on toasted bread, and the garlic is fantastic.
1909 India St, Little Italy

A hell of a patio in Old Town, run by Pietro Busalacchi, one of the better drinks people in San Diego. The elote is fantastic—half a corn cob grilled; soaked in veggie broth; and seasoned with mayo, melted butter, chili powder, cumin, smoked paprika, a touch of sugar, garlic and onion powder, Cotija cheese, and chives. Every drink here is good.
2836 Juan St, Old Town
There are three main names when it comes to the best Japanese Wagyu. Most people who love the melting beef know two of them (Kobe and Matsusaka). The third type is omi gyu, the original Wagyu that was served to shoguns 400-plus years ago. Compared to the other two, it’s still got that high fat content that makes the Wagyu magic, but it’s lighter, more delicate, cleaner tasting. And Cowboy Star—the beloved local steakhouse run by chef/partner Victor Jimenez—is the only place I know of in San Diego that serves it. You’re not coming to Comic-Con looking for small experiences.
640 Tenth Ave, East Village

Yes, there are designer-ier tacos. But this family’s been serving homemade tacos with fried-before-your-eyes tortillas since the dawn of time. Cash only.
1857 Logan Ave, Barrio Logan
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
San Diego aesthetic medicine providers help you look—and feel—your best
San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.
Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.
Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.
Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.
Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.