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Padres spring training in Arizona
If you’re headed to Arizona for Padres spring training, beef up your itinerary with a self-guided tour of the Cactus League Legacy Trail. Baseball geeks will enjoy making pit stops at both rookie and umpire hangouts, as well as restaurants like Don and Charlie’s in downtown Scottsdale, where Hall of Fame-signed memorabilia are on display. Just don’t get so sidetracked that you forget you’re there to support the Padres. experiencescottsdale.com
Peoria Sports Complex in Scottsdale, Arizona
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Peoria Sports Complex in Scottsdale, Arizona
Discover eateries, outings, and shops within this inland North County community
Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.
Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.
Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.
Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.
17550 Bernardo Oaks Drive
Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.
13330 Paseo Del Verano Norte
Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.
11962 Bernardo Plaza Drive, Suite 110
Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.
16990 Via Tazon
You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.
1940 Bernardo Plaza Drive
This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.
16719 Bernardo Center Drive, Suite A
Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.
11808 Rancho Bernardo Road, Suite 100
It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.
11980 Bernardo Plaza Drive
Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.
11975 Bernardo Plaza Drive
Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.
11828 Rancho Bernardo Road, Suite 117–119
Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.
11808 Rancho Bernardo Road, Suite 123
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
From San Diego’s coastline to Los Angeles stadium and fan zones across the region, here’s how to experience soccer’s biggest event
When three nations and 16 cities come together to host the FIFA World Cup 2026, the scale stops feeling like a tournament and starts feeling like geography. A continent becomes the stage as borders soften into corridors. And Southern California—shaped by migration, sport, entertainment, and constant movement—sits inside that landscape with all eyes on it.
San Diego and Los Angeles have always felt connected. Hop on the Pacific Surfliner, and the trip unfolds in one continuous stretch of coastline, passing beach towns, neighborhoods, and city centers.
Traveling from San Diego, everything still feels slightly suspended as the Pacific Surfliner follows the coast north with ocean on one side and a slow suburban blur on the other. San Diego stays in exhale. Los Angeles is already building toward something louder.
This summer, Los Angeles will host eight matches of the FIFA World Cup at Los Angeles Stadium, including the US Men’s National Team opener on June 11, while the region stretches into 39 days of programming across stadiums, parks, transit hubs, beaches, and neighborhoods. Instead of one massive fan hub, Los Angeles is embracing a citywide celebration, with fan zones spread across its entirety.
But this pattern has been rehearsed here for decades. In 1994, Southern California became one of the defining stages of the World Cup, when matches at the Rose Bowl placed global attention on the region and turned local stadiums into international landmarks, confirming its ability to hold the world at scale.
What distinguishes Southern California is not just infrastructure, but cultural permeability. Fashion, music, film, art, and sport constantly overlap here, creating an environment where identity is flexible and always in motion. From the Venice boardwalk, where skate culture shaped modern street style, to global soccer stars rubbing shoulders with Hollywood celebs, to authentic Spanish cuisine moving up and down the I-5 corridor, everything circulates.
The World Cup is not introducing anything new here, it’s showing up for the summer and showing out, revealing what this city has always known about itself. What follows is a look at the fan zones and how Los Angeles turns itself into a city-wide stage for the tournament, one neighborhood at a time.
As the heart of Los Angeles, Union Station is an official Fan Zone June 25-28 during the World Cup, but in practice it never really stops being one.
It is the city’s circulation point, its meeting ground, its pressure valve. Commuters, travelers, match-day crowds, and everyday Angelenos all move through the same space, and everything mixes, overlaps, and scales in real time. In a way, this is where the World Cup stops arriving in Los Angeles and starts moving through it.
The Pacific Surfliner from San Diego to Los Angeles makes that shift feel almost too easy. No stress or gridlock anxiety, just a straight line up the coastline with ocean on one side and everything slowly becoming more built on the other. It’s one of the rare ways into LA that doesn’t feel like arrival as friction. You can sit with a laptop, watch the Pacific drift past, grab coffee from the café car, and let the city come to you in pieces.
That’s the beauty of arriving at Union Station. Instead of feeling like you’re on the edge of the city, you’re immediately surrounded by it. And, inside, the station already reads like a World Cup nerve center: banners, movement, multilingual energy, the sense that something global is about to funnel through this exact point. The Heart of the City Fan Zone only sharpens that feeling, with simultaneous match screens, DJ sets, meet and greets, and immersive activations built around marquee games like USA vs. Türkiye.
From there, the city splits outward.
ROW DTLA feels like the first exhale after arrival. A converted industrial campus turned creative district where restaurants, retail, and open-air courtyards form a self-contained ecosystem. If you’re looking for the perfect first meal in LA, make it lunch at Pizzeria Bianco. The thin-crust pizza is reason enough to go, but the space leaves just as much of an impression.
What I liked most about ROW DTLA is how quickly it resets you after the train. One minute you are stepping off at Union Station, and the next you are in a space that feels like its own version of LA, a city inside a city with some of the most curated shopping I’ve ever seen.
Bodega hides itself behind a convenience-store front, a sneaker and streetwear space disguised as something ordinary, like LA refusing to make anything feel too obvious. The whole campus moves like that, part retail, part gallery, part neighborhood you are only temporarily inside.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Stop by the San Diego County Fair, rock out at the inaugural Field of Dreamz and visit Bikini Bottom via The Spongebob Musical
Charitable gatherings, downtown music festivals and theater premieres—of both the heartwarming and thought-provoking variety—are among San Diego’s standout events this weekend. You can’t spell fundraising without ‘fun,’ and both elements are central at Poway OnStage’s Taste of the Towne and the Switchfoot Bro-Am. Listeners of blues, reggae rock and silky smooth jazz can check out the East Village Blues Fest, Field of Dreamz and the San Diego Smooth Jazz Festival, respectively. As for the city’s thespian community, new shows include Cygnet Theatre’s production of Broadway favorite The Spongebob Musical and the world premiere of the OnWord Theatre show Marti Gobel’s Adult Storytime: A Caregiver’s Guide To The Blues.
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
The tasteful appetizer to Switchfoot Bro-Am’s annual Beach Fest is the laid-back Benefit Party, returning this Thursday from 6-10 p.m. at Viasat. Guests will be treated to a curated dining menu, a performance by Switchfoot with special guests, and the chance to bid on live and silent auction items, including local excursions, apparel packages, and deluxe arts experiences. Individual ticket options include general admission ($300) and reserved seating ($450); the money raised will go towards youth-centered programming at six local nonprofits.
6155 El Camino Real, Carlsbad
Patrons of Poway OnStage are invited to Taste of Our Towne, the organization’s annual culinary fundraiser, this Saturday at 5 p.m. at Poway Center for the Performing Arts. The evening will begin with auctions, plus bites and libations from over a dozen local vendors before magician Chris Funk, aka The Wonderist, takes the stage for an interactive comedy show. General admission is $115 for Taste of Our Towne; proceeds from this event will benefit Poway OnStage’s Professional Performance Series and Arts in Education Initiative.
15498 Espola Road, Poway
Before (potentially) riding off into the sunset, British rocker Rod Stewart is strutting his stuff stateside with the unconventional voice and unquestionable verve that’s propelled his nearly six decade-long solo career. Though the “Da Ya Think I’m Sexy?” artist’s days on the road may be dwindling, that’s even more reason to give him his flowers in the present. Stewart’s upcoming show this Friday at 7:30 p.m. at North Island Credit Union Amphitheatre will feature prolific singer-songwriter Richard Marx as the opening act. Tickets start at $40.
2050 Entertainment Circle, Chula Vista
Following Thursday’s Benefit Party, the 22nd annual Switchfoot Bro-Am will switch (get it?) from its fundraiser to a free day at Moonlight Beach for Saturday’s all-day Beach Fest. From 7 a.m. to 3 p.m. there will be surf competitions—including surf jousting—and from noon to 5 p.m., Sun Room, Telephone Friends, Kimiko, a handful of special guests and, of course, Switchfoot will perform for attendees. Additionally, throughout the day, there will be a variety of vendors and brand activations to explore. Admission is free with RSVP, while VIP pit tickets are $195.
400 B Street, Encinitas
As the mysterious saying goes, ‘If you build it, they will come,’ but instead of Iowa cornfields, this time the message is coming from inside SD’s home ballpark. This Saturday, Ocean Beach natives Slightly Stoopid will headline the first-ever Field of Dreamz Festival, and they’ve brought along a handful of ska, reggae and island-inspired rock acts for the ride. Doors will open at 3 p.m., and fans can see sets by Stephen Marley, Pepper, Sublime—whose first album with frontman Jakob Nowell drops Friday—and more. Ticket options include standard admission ($125), floor tickets ($188), plus All-Star VIP ($244) and Hall of Fame VIP ($610) passes.
100 Park Boulevard, Downtown
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
From jazz concerts to devouring fried foods at the fair, here are all the best things to do this month in San Diego
June Gloom isn’t stopping San Diegans from making the most out of the month. There’s something for every music lover, from swaying to smooth jazz at The Rady Shell to rocking out at Slightly Stoopid’s Field of Dreamz Festival. Art enthusiasts can visit the Mingei for an exhibit showcasing Native American and Pacific Rim heritage, while foodies can try the latest fried fad at the San Diego County Fair. Whatever your interests, it’s time to text the group chat and make some plans. Here are all the best things to do in San Diego this month:
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
World-class jazz musicians are returning to The Rady Shell for the San Diego Smooth Jazz Festival.
“If you build it, they will come,” and so they shall to Slightly Stoopid’s inaugural Field of Dreamz Festival. The OB-native rock band will share the lineup with Stephen Marley, Sublime, Pepper, and more at Petco Park.
Khalid is headlining his first tour since 2019—this time for the R&B and pop showstopper After the Sun Goes Down—and he’s ready to dance through Cal Coast Credit Union Open Air Theatre.
With a beat that can’t be stopped, New Village Arts will revive the joyful musical Hairspray, a fusion of teen pop stardom and racial integration in Civil Rights–era Baltimore.
Cat Gunn poignantly examines the impact of forced separation from ancestral lineage through If Only by the Light of a New Moon, their solo museum debut at ICA Central.
See lasting visions of cultural heritage via Clearly Indigenous: Native Visions Reimagined in Glass, a traveling showcase for Native American and Pacific Rim glassmakers at Mingei International Museum.
Proceed to Pride Month with the Out & Abt Festival, featuring a carnival-themed playground at The Soap Factory, an afterparty hosted by Gossip Grill, and the next day, a sapphic poolside bash at the Hard Rock Hotel.
Imagine and experience your favorite fairytale ending during the San Diego County Fair, which returns this summer with a new theme: Once Upon a Fair.
The return of the Switchfoot Bro-Am means two things: an elegant seaside fundraiser in North County and a free bash at Moonlight Beach full of sun, surf competitions, and live music.
For the first time, NASCAR will start its engines in San Diego. Naval Base Coronado will host this one-of-a-kind racing spectacle to commemorate the U.S. Navy’s semiquincentennial.
Itadakimasu! In other words: Let’s eat! Sample, then rank, the best Pan-Asian dishes from local eateries at Julep Venue during SD Mag’s 21+ Omakase Open, done to support the Convoy District.
If you ever needed a reason to eat ice cream and gelato, here’s a charitable one. Raise money—one waffle cone at a time—for Feeding San Diego during this year’s Scoop San Diego festival.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Hear The Sound of Music, reserve a seat at The Blank Table and spend two days jamming at Fiesta Del Sol
Dive into the unexpected this weekend, where curated meals, experimental performances and behind-the-scenes experiences await. Foodies are invited to the first 2026 gathering of The Blank Table as well as Chef Onyi’s seasonal Rooted dinner at Millport. Broaden your artistic horizons with Project [BLANK]’s Working Title No. 5, or check out the genre-bending musical lineups at Seek Fest or Fiesta Del Sol. As an added bonus, The Rosin Box Project is pulling back the curtain and opening a trio of after-hours rehearsals to the public ahead of its new Incubator Lab show.
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
San Diego may be a craft beer capital, but it’s also home to a diverse array of wineries. During the San Diego County Vintners Association’s annual San Diego Wine Week, oenophiles can sample several of the best pours the region has to offer. The centerpiece event, Sunday’s all-inclusive SDCVA Wine Festival from 3-6 p.m., will feature over 20 local wineries at Bernardo Winery; general admission is $90. Additional Wine Week events include Vintners Table at Cordiano Winery (Thursday), San Diego Wine Country at the Bay at Mission Beach Women’s Club (Thursday) and the Seedling Soiree at Olivewood Gardens (Saturday).
Citywide
The Blank Table series is an exercise in local culinary creativity, innovation and collaboration with the most secret of ingredients readily available: the element of surprise. On six Thursdays from May-October—with year seven of the series beginning this Thursday at 6 p.m.—60 patrons will be served a unique menu with five set courses, each with curated cocktail pairings. And to keep the air of mystery alive, the dinner location and menu will not be disclosed until 24 hours ahead of time. Tickets are $275 for Thursday’s dinner and a season pass for all six monthly dinners is $1,402; a portion of event proceeds will be donated to Feeding San Diego.
Surprise Location
Chef Onyinyechukwu Akpa welcomes food lovers to try a seasonal spread, dually inspired by her mastery of West African flavors and California’s seasonal ingredients, during the second edition of Rooted: A Dinner Experience at Millport. This Saturday from 6-9 p.m., chef Onyi will serve a five-course tasting menu, with dishes such as slow roasted beef, plantain upside down cake and akara, Nigerian black-eyed pea fritters. The meal will be entirely gluten-free, with vegan accommodations also available. Tickets are $115 and can be purchased here.
775 13th Street, Imperial Beach
Dearest reader, Estanica La Jolla opens up its grounds once a month for its outdoor Tea in the Garden series, and you’re in luck, because this month’s tea time is inspired by the enchanted English setting of Bridgerton. During the Bridgerton & Blooms High Tea this Sunday from noon to 3 p.m., guests can savor an afternoon worthy of the ton, complete with floral accoutrements, custom teas, cocktails, finger foods and enough sweets treats for Lady Whistledown to write home about. Tickets are $82.
9700 North Torrey Pines Road, La Jolla
Over the years, Juvenile has more than proven himself as an all-time emcee, with his breakout 1998 album 400 Degreez still a defining example of the South’s hip-hop brilliance. This Friday at 7 p.m. at House of Blues San Diego, Juvenile will play hits like “Slow Motion” and “Back That Azz Up,” along with selections from Boiling Point, his first album in 12 years. Plus, he’ll be joined by the sensational 400 Degreez Band, and as anyone who’s seen his NPR Tiny Desk performance already knows, Juvenile with a live ensemble is a match made in music heaven. Tickets start at $55 for this concert.
1055 Fifth Avenue, Gaslamp
Kuumba Fest returns this Saturday from 11 a.m. to 5 p.m. with the theme of “Black 2 Mind, Spirit & Body” for its 34th annual iteration. This free community festival, organized in support of the city’s Black Arts + Culture District, will feature DJs, dancing, spoken word, musical performances and an African marketplace with food, apparel, health resources and more. Then from 6-8 p.m. at the Elementary Institute of Science, the festival will conclude with a screening of the documentary American Curl followed by a Q&A panel with the film’s producers.
6381 Imperial Avenue, Encanto; 608 51st Street, Emerald Hills
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
