On the altruistic side, you might go thrifting to fight the landfill perils of fast fashion. On the pragmatic side, you do it to save money. Somewhere between those poles is the sheer indulgence of nabbing a great find that has been flagrantly tossed aside by someone clearly not in their right mind—and on the cheap. Another man’s trash is another thrifter’s holy grail. From vintage designer duds to off-the-rack hand-me-downs, thrift stores in San Diego offer a thrill-seeking sojourn in personal style.
“It’s always such a fun adventure going in there. You know, even if you’re not looking for anything, you’re like, ‘I can find you something and it’s gonna be cool,’” says Celeste Shoop-Cohen, who runs an online thrifting sales company, @thift_joyy on Instagram.
A native of Los Angeles County, Shoop-Cohen found her way to San Diego after years spent in Santa Cruz and never looked back. She started selling in 2020 as a way to help donate to Black Lives Matter and it took off; so much so, that she was able to quit her job. Thrift Joy became her full-time gig.
Courtesy of Percy Vibes Pop Up Shop
Fellow re-seller Michelle Gonzalez, who owns @percy__vibes and peddles her thrifted garb at Kobey’s Swap Meet every Saturday and Sunday, has a similar ethos.
“I don’t shop in the mall at all, and I encourage people to not do it either,” she says. “It’s fun, you know, to go [thrifting] and see what you find—you have a more open mind for developing your style,” says Gonzalez. Hailing from Spain and now based in Mission Beach, Gonzalez has a unique blend of European-meets-San Diego style, spanning vintage finds with everyday staples.
At thrift stores, you’re the maker of your own sartorial destiny. Zara and its heavy-handed, seasonal trend mandate has no hold on you here.
If you’re searching for affordable, pre-loved threads, take advice from these seasoned second-hand specialists for the best tips on where to go, what to look for, and how to get a deal at thrift stores in San Diego.
Trust your intuition but remember what lasts. “I go off just like what catches my eye, but the material matters a lot, like things that are cotton or linen or leather or silk. They’re usually made with a little bit better quality,” says Shoop-Cohen.
Of course, there are also tricks of the trade that you can learn along the way, such as how to find the perfect vintage tee. “Look for things that are single stitch [on the sleeve],” says Shoop-Cohen. These days, modern shirts have a double stitch on the sleeve. “If it just has one line, there’s a good chance it’s from the ‘70s.”
Another t-shirt tip? Forget gender. “You have a blank canvas on style right now, and I love that it doesn’t matter if it’s [labeled] for a woman or a man. It doesn’t matter anymore,” says Gonzalez. “So that’s the beauty of it, for me. People sometimes ask me, ‘Oh, is this women’s or men’s?’ And honestly, I’m like, ‘Does it look good? Then perfect.”
Courtesy of San Diego Vintage Flea Market
Where To Go Thrifting
Though Gonzalez keeps her thrifting go-to’s close to her vest, she does offer up this: be consistent and be early. If you’re going to markets like the San Diego Vintage Flea Market or Kobey’s Swap Meet, get there early and make a connection with the sellers you like. Oftentimes they’ll keep return customers in mind when on their shopping outings.
Also, these sellers always want the product to be new, so they’ll give deep discounts on the items that have hung around a bit too long. Gonzales says, “They do a lot of piles of sometimes they don’t sell something in a couple of weeks. They’re like, ‘Oh, $5 or $10.’ They just have to keep [the inventory] moving.”
She will also tell you where not to spend your time. “I don’t go to Goodwills anymore because they became super expensive, and they already are picking out the best vintage.”
Don’t write off Goodwill just yet, though. Shoop-Cohen digs deep. Literally. The Goodwill Outlet in Escondido is Shoop-Cohen’s top shopping destination—and where she found her best vintage find (a handmade velvet patchwork vest).
“It’s open from, like, 8 or 9 a.m. until 5 p.m. And people go really early and they wait in line. Then it’s just these ginormous bins that you dig through. Nothing is hung up. But everything is $2, no matter what it is.” Patience is a virtue and a pay-off in thrifting.
Shoop-Cohen has some other hot takes around the city. “I really like Plato’s closet. There’s one in Claremont. There’s one in Chula Vista and there’s one in Escondido,” says Shoop-Cohen. She offers that they’ll often have 50-90 percent off sales that many don’t know about.
Courtesy of Thrift Joy
What To Wear While Thrifting
Thrifting can mean you find yourself at a garage sale, an estate sale at someone’s home, or at a second-hand store with no dressing rooms. So, planning your shopping outfit strategically is a must. And comfort is king when searching in bins and piles.
“I often wear leggings or biking shorts [with] a tank top… something comfy. Something that you could try a shirt on over, like [wearing] a camisole underneath,” Shoop-Cohen says. “And biker shorts so you can just slip a skirt on, slip pants on, or slip a dress over.”
“I always say if you wear leggings or leggings shorts, it’s worth it because you can try [items] right there,” says Gonzalez.
Courtesy Kobey’s Swapmeet
Why You Should Thrift
As of August 2023, Earth.org reports that, “The average US consumer throws away 81.5 lbs of clothes every year. In America alone, an estimated 11.3 million tons of textile waste—equivalent to 85 percent of all textiles—ends up in landfills on a yearly basis.”
Thrifting allows you to circumvent this consumerism by shopping sustainably. With fast-fashion retailers like H&M selling more than three billion garments a year, there is plenty of fashion to go around, on the clothing’s second time around, which is why both sustainable shopping–or, thrifting–and donating are key. But don’t think you’re only getting Shein cast-offs. Racks of thrift stores are a mash-up of quickly-made goods as well as vintage finds from a bygone era where craftsmanship was one’s calling card.
Going thrift shopping is an easy way to help minimize the burden of discarded clothing and goods, where you can build a wardrobe with timeless pieces (coats and the occasional designer find), basics, and funky, on-era trends.
“Clothing will last so long if you just wear it. And I understand that something might not be your style anymore, but you don’t need to throw it away,” says Shoop-cohen. “Somebody else will wear it.”
Bonus Tips
Cleanlines is next to thriftiness. A cardinal rule of thrifting? Wash your clothes after you buy them. Shoop-Cohen says, “I always wash them immediately. Even if they look really new because you don’t know who belong to or like how long it’s been there. Even if I buy something new I like to wash it.”
Don’t judge a hanger by its lack of curb appeal. “If you pass through a booth or something at a swap meet, even if you think that there’s not going to be anything there, just do it. You will be surprised.”
Buy in bulk. “If you buy multiple [items], they make you bundles,” says Gonzalez. Bundles usually mean they’ll take a few dollars off the asking price for each individual item.
Enjoy the ride. “You just have to dig—for a long time,” says Shoop-Cohen. But there’s a solution to the beta-mode boredom that can come from continued browsing. Shoop-Cohen suggests to “put some cool music on or call somebody while you’re there. It can be a really fun experience.”
Danielle is a freelance culture journalist focusing on music, food, wine, hospitality, and arts, and founder-playwright of Yeah No Yeah Theatre company, based in San Diego. Her work has been featured in FLAUNT, Filter Magazine, and San Diego Magazine. Born and raised in Maui, she still loves a good Mai Tai.
Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.
Courtesy of North City Farmers Market
San Marcos
San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Meet the Local: Patricia Prado-Olmos
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.
“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
It’s happening, San Diego. The pre–Comic-Con excitement jitters begin to creep in as soon as July hits the calendar. But for those who forgot to set an alarm on registration day, whose batteries died or whose luck ran out in the virtual waiting room, or who simply prefer to soak up the fandom frenzy from the outside, we’ve got the best ways to experience Comic-Con weekend—no badge required.
Ready Party One: The Final Level 2026 SDCC Kickoff Party
Ain’t no party like an after-hours party, and XLE Productions’ Ready Party One is definitely one for comic book fans. Kick-start your convention weekend at Parq Nightclub and enjoy music by fan-favorite ’80s tribute band The Flux Capacitors, along with enough fandom fun, cosplay, retro gaming and pop-culture nostalgia to satisfy your inner geek. At least for the night.
Date & Time: Wednesday, July 22, 8 p.m. Location: Parq Nightclub, 615 Broadway, San Diego, CA 92101 Price: Tickets start at $34
Interactive Zone at Petco Park and Gallagher Square Events
With more than a dozen activities and brand activations, Petco Park’s Interactive Zone is a badgeless fan’s playground, bringing together brands, games, celebrity appearances and immersive experiences all in one place. On Friday, July 24, Funko’s beloved annual party, hosted by Funko founder Mike Becker, returns to Gallagher Square. This year’s “Quest for the Grail” event will take guests on a journey to the sunken city of Atlantis. Expect themed décor, food, drinks, games and special guest appearances.
Date & Time: Thursday, July 23–Sunday, July 26 (times TBD) Location: Lexus Premier Lot across from Petco Park Price: Free; Funko Funday event is ticketed
Cartoon and art lovers can celebrate the work of Chuck Jones, creator of some of animation’s most iconic characters, including Bugs Bunny, Daffy Duck, Road Runner, Wile E. Coyote and Pepé Le Pew, at Seaport Village’s Chuck Jones Gallery. During Comic-Con weekend, the showroom will also host meet-and-greets with talented artists including Disney artist and seascape painter Steve Barton, The Simpsons animator Stephen Reis, and licensed Warner Bros., Hanna-Barbera and Disney fine artist Ben Olson.
Date & Time: Thursday, July 23–Saturday, July 25, 2026 (times TBD) Location: Chuck Jones Gallery, 809 W. Harbor Drive, San Diego, CA Price: Free
PAWmicon Pet Cosplay
Get your pup’s—and your own—cosplay game ready because Helen Woodward Animal Center’s PAWmicon is back. Enjoy a Comic-Con-themed outing with the whole family while raising awareness for orphaned pets in San Diego. Divided into three categories—Flying Solo, Dynamic Duos & Trios & More, and Fantastic Floats—the event is a paw-fect way to jump-start the festivities.
Date & Time: Tuesday, July 21, 2026, 4:30–7 p.m. Location: Presidents Way Lawn at Balboa Park Price: Free
Comic-Con-Themed Bar Crawl
Why leave all the fun, mischief and mayhem to badge holders when you can join more than 300 partygoers and crawl through some of downtown San Diego’s top bars and nightclubs? Whether you’re called to save the universe or have an allegiance to the dark side, the annual Comic-Con Bar Crawl gives attendees exclusive access to more than 20 venues throughout the Gaslamp Quarter, with free welcome shots, exclusive drink discounts and complimentary entry along the way. This event for ages 21 and older is a fun way to celebrate your fandom outside the convention center.
Date & Time: Friday, July 24–Sunday, July 26, 2026, 8 p.m.–2 a.m. Location: Check-in at Toro, 672 Fifth Ave., San Diego, CA 92101, from 8–9 p.m. Price: $13–$30
Her Universe Fashion Show
Geek out over couture at the annual Her Universe Fashion Show at the Manchester Grand Hyatt. Hosted by founder and Star Wars: The Clone Wars actress Ashley Eckstein and presented by Warner Bros. Discovery Global Consumer Products, this year’s show will feature a selection of designers showcasing one-of-a-kind DC-inspired creations as they compete for a $2,000 cash prize.
Note: Wristbands are traditionally distributed the morning of the event on a first-come, first-served basis, but official details have not yet been announced.
Date & Time: Thursday, July 23, 6 p.m. Location: Manchester Grand Hyatt, Seaport Ballroom, 1 Market Place, San Diego, CA 92101 Price: Free
Comic-Con Museum
A destination for all things fandom, Balboa Park’s Comic-Con Museum brings world-premiere and exclusive exhibits and events to the heart of San Diego, giving fans a place to geek out all year long. The museum is currently featuring the U.S. debut of Doctor Who Worlds of Wonder, showcasing 17 of the Doctor’s most iconic costumes, a full-size TARDIS and a collection of original sonic screwdrivers used on-screen. Visitors can also explore Sangre, Sudor y Mito: The Art and Tradition of Mexican Lucha Libre, featuring rare collectibles and authentic masks and costumes worn by legendary luchadores.
Date & Time: Open Thursday through Tuesday (closed Wednesdays), 10 a.m.–5 p.m. Location: 2131 Pan American Plaza, San Diego, CA 92101 Price: $15–$30; free for children younger than 6
Comic-Con Art Show
Browse an extensive collection of original drawings, paintings, jewelry and other whimsical creations from more than 100 professional and amateur artists at the Comic-Con Art Show. Many pieces will be available for purchase through the silent auction or Quick Sale, giving fans the chance to take home a one-of-a-kind Comic-Con souvenir while supporting talented artists.
Dates & Times:
Thursday, July 23: 11 a.m.–8 p.m.
Friday, July 24: 9 a.m.–8 p.m.
Saturday, July 25: 9 a.m.–6 p.m.
Sunday, July 26: 9 a.m.–6 p.m.
Location: Manchester Grand Hyatt, Grand Hall CD, 1 Market Place, San Diego, CA 92101 Price: Free
Looking for a supercute way to fuel your Comic-Con adventures? Swing by the Hello Kitty Café Truck. This traveling pink café on wheels will be parked at Petco Park’s Interactive Zone, serving up tasty treats and exclusive merchandise. From limited-edition tote bags and hats to mugs and T-shirts, it’s the perfect stop to grab a snack and a little extra kawaii cuteness.
Date & Time:
Thursday, July 23–Saturday, July 25: 10 a.m.–4 p.m.
Sunday, July 26: 10 a.m. (closing time TBD)
Location: Petco Park Interactive Zone, 100 Park Blvd., San Diego, CA 92101 Price: Menu items vary
PopUp Bagels, Spider-Man and Donut Bar Activations at Pendry San Diego
Get ready to fuel up and hype up. Whether you’re a plain-bagel purist or an everything-bagel fan, don’t miss your chance to grab breakfast or recharge at PopUp Bagels’ Volkswagen bus parked outside Pendry San Diego. Then satisfy your sweet tooth at Provisional with a rotating selection of character-themed doughnuts from Donut Bar. Both are available throughout the weekend beginning at 7 a.m. until sold out.
On Saturday, July 25, from noon to 3 p.m., head to Nason’s Beer Hall to celebrate Sony Pictures’ upcoming Spider-Man: Brand New Day. Guests can sample Tom Holland’s nonalcoholic beer brand, BERO, served in limited-edition themed cans available exclusively during the event.
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
Before, during, and after the Fourth of July, San Diegans can commemorate America’s 250th anniversary with an abundance of stars, stripes and local celebrations. America The Beautiful: 250 at The Rady Shell and Lamb’s Players Theatre’s revival of American Rhythm will look back at the many songs which define our country. Liberty Station’s Anchored in Freedom celebration and the Independence Day Carnival offer community-centered fun and loads of family-friendly activities. And who can possibly forget the Big Bay Boom, which will resume its reign over San Diego Bay as the state’s biggest fireworks show. Outside of the holiday festivities, this week brings the yearly return of Little Italy’s Summer Sera and the Athenaeum Summer Festival, as well as a slate of championship matches for All Elite Wrestling.
Sip on refreshing beverages and savor a panoramic rooftop view this Friday from 6-8 p.m. during the 21-plus Sunset & Spritz at Margaritaville Hotel San Diego Gaslamp Quarter’s 5 O’Clock Somewhere Bar. There will be a live DJ (until 9 p.m.), appetizers, pool and cabana access, a photo booth, and a cash bar (until 11 p.m.). To accentuate the summer theme, guests are invited to dress in white, pink, and orange attire. Tickets are $29 and come with a welcome aperol spritz.
616 J Street, Gaslamp
The 250 Grand Tasting Menu at Amaya
July 3 & 4
Bring a patriotic palette to the Fairmont Grand Del Mar for The 250 Grand Tasting Menu at Amaya this Friday and Saturday from 5-8:30 p.m. Patrons will be treated to a five-course tasting menu, curated to exhibit a selection of standout regional flavors and culinary concepts that have shaped our country’s distinct food heritage. The meal will also include beverage pairings with each course, such as wine, cocktails, and artisanal drinks. Reservations are $330 per person (with tax and 20% gratuity) on OpenTable.
Don Toliver thrives at being the life of the party (and the “After Party”). His fifth album Octane, released in February, is indicative of his thrill-seeking nature. As with his earlier releases, Octane sees Toliver operating in the space between hip-hop and R&B, with warbling vocals and blaring beats that are best heard at a high volume. This Tuesday at 7:30 p.m., Toliver will play at Pechanga Arena, with rappers SoFaygo, Chase B and SahBabii—who had a guest verse on Octane standout “K9”—as special guests. Tickets start at $156 for this concert.
What makes musicals like Wicked, Cats, Chicago, and Jersey Boys so timeless is the legion of excellent songs that makes fans out of those who’ve never even watched the show. This Friday at 7:30 p.m. during Blockbuster Broadway! at The Rady Shell, conductor Evan Roider, the San Diego Symphony Orchestra, and veteran vocalists Alex Getlin, Jessica Hendy, Scott Coulter, and John Boswell (also on piano) will perform an all-star theater soundtrack. In addition to the shows named above, audiences can expect songs from A Chorus Line, The Phantom of the Opera, Annie,and more. Tickets range from $57 to $129 for this concert.
222 Marina Park Way, Embarcadero
America The Beautiful: 250 at The Rady Shell
July 4
One night after recognizing the brilliance of Broadway, The Rady Shell will ring in the United States’ landmark anniversary with America The Beautiful: 250 this Saturday at 7:30 p.m. Conductor Byron Stripling, joined by a five-performer ensemble and the San Diego Symphony Orchestra, will lead a night of ballads that best resemble the red, white, and blue, including songs sourced from the Great American Songbook. After the show, concertgoers are invited to watch the nearby Big Bay Boom from their seats. Tickets range from $71 to $139 for this concert.
222 Marina Park Way, Embarcadero
Athenaeum Summer Festival at Athenaeum Music & Arts Library
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
San Diego summers can be brutal. But since the hottest period is typically late summer into early fall, San Diegans still have time to prepare. The pros at Mauzy Cooling, Heating, Plumbing, and Electrical are standing by to help homeowners fortify their homes against the elements and ensure their air conditioning is as frosty as the penguins that serve as the company’s mascots.
Many homeowners underestimate the load their AC system faces, especially in the inland valleys where temperatures regularly top 100 degrees. San Diego regularly sees multi-day heatwaves each summer, and a system that struggles on the first day will likely fail by the third.Longer run times, unusual sounds or smells, and uneven cooling from room to room are all signs that your system may not survive the next hot spell.
Systems typically last 12 to 17 years, but there are exceptions. If a system is approaching that, or is already there, a professional evaluation is recommended before summer really heats up. A good rule of thumb: If you can’t remember when your system was last serviced, it’s due.
“As technology changes, systems become smarter and smarter,” says Sean O’Connor, an install manager at Mauzy with 42 years of experience. “There are a lot of people out there who will say a system’s only good for 10 years. I don’t buy that—these systems are built to last as long as they’re taken care of.”
There are also a few steps homeowners can take between services to extend the life of their system. Regularly changing a dirty filter—especially if you have kids or pets—and keeping an outdoor unit clean can help head off problems in the future, says O’Connor.
Also, be realistic about whether it’s time to replace a unit. O’Connor likens pouring money into salvaging a faulty unit with patchwork repairs and replacement parts to “tripping over a dollar to pick up a dime.” When one part fails, others are sure to follow, and newer parts may not be compatible with older units. Mauzy recommends homeowners use the 50% rule: If a repair costs more than 50% of the system’s replacement value, and the equipment is over 10 years old, replacement is usually the better long-term value. And don’t forget the ducting. An older house that was built with heat and later had air conditioning added may not have sufficient airflow, regardless of how good the system is.
Last but not least, homeowners should know who to trust when it comes to their homes. Built on three generations of professional integrity, Mauzy has grown into not just a leader for cooling, heating, plumbing, and electrical services, but a leader in the community known for supporting local nonprofits across an array of causes. To ensure complete peace of mind, Mauzy stands behind a comprehensive 12-point guarantee that outlines its commitment to outstanding service, quality equipment, expert technicians who understand how the local microclimates affect HVAC performance, and no upsells or surprises on the bill.
“We go the extra mile. That’s what sets us apart,” O’Connor says. To get a free quote today, visit mauzy.com.
Summer has officially kicked off, and San Diego is celebrating the sunny season with a myriad of fun events. From San Diego Pride week and a fairytale performance at Civic Theatre to a Santigold concert and Comic-Con, there are dozens of opportunities to make memories worth adding to your scrapbook. Here are all the best things to do in San Diego this July:
Divine inspirations, operatic ballads, and symphonic pop production elevate Rosalía’s Lux to heavenly levels. Hear angelic vocals ascend—in up to 13 languages—during her performance at Pechanga Arena.
Enjoy a night of feel-good indie rock and sing-along anthems at the Cal Coast Credit Union Open Air Theatre courtesy of Young the Giant and special guest Cold War Kids.
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Santigold collects genres like gold stars: musical accouterments that brighten her uniquely alternative sound. See her live in concert with dancehall producer Troy Baker Sound at Humphreys Concerts by the Bay.
Two male government workers pursue a secret romance amid the Lavender Scare in the San Diego Opera’s production of “Fellow Travelers” at the Balboa Theatre.
Audrey Hepburn. Marlon Brando. Salvador Dalí. What do these icons have in common? Each was the enigmatic focus of a Cecil Beaton portrait. Step inside Cecil Beaton’s Fashionable World, an alluring showcase of 20th-century style at San Diego Museum of Art.
Courtesy of San Diego Pride
More Fun Things to Do in San Diego This Month
1
The Little Italy Mercato will trade morning rays for golden-hour glow through its free Summer Sera, an expansion of the neighborhood’s farmers market with live music, artisanal finds, and a fetching amount of pet activities.
11–19
San Diego Pride week starts with a Dyke March and ends with the two-day “Pride Shines On” festival. The days in between? Run a 5K, march in the parade, visit the rainbow-lit St. Paul’s Episcopal Cathedral, and more.
19
Dress up for a Mediterranean-themed tea time at the Estancia La Jolla, a laid-back yet refined afternoon planned for the resort’s monthly Tea in the Garden series.
23–26
Nerd culture’s biggest gathering returns to the Convention Center. San Diego Comic-Con welcomes fans of everything from comic book cinema to ultra-rare collectibles for panels, exhibits, sneak peeks, and much more.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
There are two types of San Diegans in July: those who have their Pride Festival tickets, and those who wish they’d bought them sooner. Summer in San Diego already feels like a fever dream of sunshine and saltwater, and with Balboa Park turning it up to a level best described as joyfully unhinged, we wouldn’t have it any other way.
That’s right: San Diego Pride 2026 is bigger, louder, and more necessary than ever. From July 18–19, expect a full, unapologetic, flags-everywhere kind of weekend where the city opens its arms and means it. Here’s everything you need to know about San Diego Pride 2026.
When and where is the 2026 San Diego Pride Festival?
The San Diego Pride Festival takes over Marston Point in Balboa Park (6th Ave. & Laurel St.) on Saturday, July 18 (12 p.m. to 10 p.m.) and Sunday, July 19 (12 p.m. to 9 p.m.).
How much are San Diego Pride Festival tickets?
Buy tickets early because prices go up closer to the weekend. Regular GA is priced at $45 for a single day or $75 for the full weekend. Once Pride Weekend pricing kicks in, that bumps to $48 for one day and $85 for two days. VIP Weekend starts at $269, and if you want a Meet & Greet with Hailie Sahar on July 18 at 2 p.m., tickets are $106.
Seniors 65 years and older can grab a ticket at the box office for $15, and high schoolers and younger get in free, though they still need to stop by the box office for a ticket before entering. Regular pricing is available through July 17, so don’t wait until the last minute.
What to expect at the festival?
The San Diego Pride Festival isn’t just a typical party. Expect Balboa Park at maximum capacity and maximum heart with five stages, hundreds of vendors, and more joy per square foot than anywhere else in the city that weekend.
At the heart of it all is the Stonewall Stage, the main event where legends and newcomers alike make their San Diego Pride debut. The Mundo Latino Stage brings Rock en Español, DJs, drag shows, and multicultural performers to the mix. The Movement Stage offers a full celebration of Black LGBTQIA+ arts, music, and culture through hip hop, urban contemporary, and local DJs, plus a Queer Locals Marketplace full of LGBTQ-owned small businesses selling handmade art, wellness goods, literature, community resources, and more.
For the people who came to actually dance, the Euphoria Stage delivers electronic music and groundbreaking talent. Prism For All is where art, libraries, and history collide, with workshops, performances, and a makerspace hosted by Art of Pride, the San Diego Public Library, and Lambda Archives. And the Youth Zone gives LGBTQIA+ young people their own dedicated area to meet, get creative, play, and find support.
Who is featured on the 2026 San Diego Pride Festival lineup?
The San Diego Pride Festival 2026 runs on the energy of over 2,000 volunteers every year. With more than 30 departments to choose from, whether you’re a people person, a behind-the-scenes organizer, or just someone who wants to do something good in a great outfit, there’s a spot with your name on it. Head to the San Diego Pride website to sign up.
When and where is the San Diego Pride Parade?
San Diego’s Pride Parade calls the parade “the region’s largest single-day civic event,” drawing more than 250,000 attendees annually. This year it takes place on Saturday, July 18 from 10 a.m. to 3 p.m. and starts at University Avenue and Normal Street. Then it travels west on University Avenue, south on Sixth Avenue, and ends near Balboa Park/Quince Drive.
When and where is the San Diego Pride 5K and Walk?
The Pride 5K Run & Walk is one of the highlights of Pride Week, drawing as many as 1,700 runners and walkers from around the world and raising approximately $40,000 for charity partners San Diego Pride and The LGBT Center’s Youth Housing Project. This year it also takes place on July 18, just a bit earlier at 8 a.m., at the corner of Centre and University Ave in Hillcrest.
Of course, buying a ticket is a guaranteed good time, but it’s also funding something real. San Diego Pride is a registered 501(c)(3) nonprofit, and proceeds go toward supporting organizations that host community events, programs, and fundraisers advancing pride, equality, and respect for LGBTQ+ communities locally, nationally, and globally.
That includes virtual youth programming like Pride’s Youth Leadership Academy, which reaches more than 4,000 LGBTQ children and young adults, as well as coalitions like the QAPIMEDA Coalition, Black LGBTQ Coalition, and Latinx Coalition, and more than 30 LGBTQ programs and events throughout the year.
What items are prohibited at the San Diego Pride Festival?
The prohibited items list is lengthy (no balloons, no selfie sticks, no bubble-making devices, trust us they’ll make up for it elsewhere), but the big ones to keep in mind: clear bags only (max 12″x6″x12″), no outside food, no alcoholic beverages, no glass, no large umbrellas, and no knives or weapons of any kind. Leave the drone at home too. For the full list, head to sdpride.org/entry-policies.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more
By Partner Content
Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike.
The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour.
New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.
Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration:Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration:Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser.
More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular.
Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget.
