The LaFayette is one of North Park’s most storied pieces of real estate. Originally built in 1946, the hotel was a San Diego haven for the Hollywood crowd: Frank Sinatra, Bob Hope, Ava Gardner. Changed hands through the decades. Never had a full revamp. Until now.
Arsalun Tafazoli, founder of Consortium Holdings, acquired the Colonial-style property last year. This is CH’s first foray into hotels; the restaurant group is known for its roster of beautiful, buzzy, always-booked SD restaurants and bars like Morning Glory, Youngblood, and Born & Raised. After a $31 million facelift by Brooklyn-based Post Company, The LaFayette is opening its doors again today, now sporting that signature CH opulence. (Zebra prints. Ostentatious furnishings. Velvet everything. It’s deliciously over-the-top.)
The LaFayette, says Tafazoli, is a “culmination of every project we’ve undertaken since our inception over 17 years ago, when we dreamed of creating social spaces that honestly reflect San Diego’s underappreciated and misrepresented cultural scene.”
The initial opening phase introduces several F&B concepts: the Pool Bar, Lobby Bar, an Oaxacan-inspired restaurant, a two-lane bowling alley, a diner. More concepts, from a golden-era jazz and nightclub to a spa, are slated to open later this year.
Writer Jared Cross sat down with Tafazoli in the new space for a tour and a look back at the process.