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It's here. SDM's annual list of the city's top restaurants—critic's and readers' picks. Your pocket guide to San Diego's food scene.
Wolfie’s Carousel Bar
Photo Credit: James Tran
Overall | Specific Cuisines | Specific Dishes | Ambience | Drinks
Ever walk into a restaurant or bar and get that feeling that it’s exactly the place you need at that exact moment in time? That’s how I feel when I look at the cover of this year’s “Best Restaurants” issue. We’ve tempered our joy for a while now. But nothing is tepid or restrained about Wolfie’s Carousel Bar. Nothing is cautious about a slowly turning carousel that includes a fully stocked bar and ice cubes engraved with pole ponies. It makes me want to stay awhile in the awe of a room that’s actively trying to enchant me; to curate a light buzz, cavort with strangers, loosen the propers.
The comeback has not been swift. Starts and stops. It sometimes feels as if we’re rebuilding Maslow’s pyramid of human needs. And now we’re at the third level: love and belonging. Core to that is connecting, being part of a group, forming relationships. Humanity doesn’t peak without its gatherings.
And—all deference to places of worship and sports teams—restaurants and bars are the gravitational force that pulls us together on the day-to-day. I’ve been naming San Diego Magazine’s critic’s picks for 13 years now, and this year they lean to the spaces that facilitate the gatherings. For “Best Restaurant: Fancy,” Callie chef Travis Swikard has built a beachhead for San Diego farmers and ranchers, fishers, foragers, and foodmakers. I believe the San Diego native and former right-hand of legendary French chef Daniel Boulud will have the city’s next Michelin star. For “Best of the Best: Casual,” it’s hard to explain how much Monarch transformed Del Mar.
Ube pandesal at White Rice
James Tran
They took one of San Diego’s most prized and frustrating spaces (the location is dreamy, the original design a nightmare) and blew it wide open. I’m not sure they possess a single wall or window. And now it’s a teeming epicenter, a whole community reforming on its rooftop.
In North Park, a vital gathering spot has regained footing at Awash—where the strong Ethiopian community near El Cajon Boulevard can get berbere and injera and other hard-to-find ingredients for cooking the country’s famed dishes. My “Best New Restaurant,” Matsu, is what happens when a chef puts his life savings into honoring his lifelong fascination with Japanese cuisine and culture.
There are a couple hundred ways San Diego shines in this list. A city without Cross Street’s fried chicken sandwich is no place to raise a child. A city without Menya Ultra’s ramen slurps with less vigor and joy in its heart. A city without White Rice’s ube pandesal is less delicious and less purple.
As I always say, this list isn’t about dominating or apexing. For my part, I’m merely pointing at places that really captured me this year. We cover food and drink culture extensively every day at digital SDM. Every day, we poke our heads into new kitchens. But this issue, especially, lets us spend a couple months making restaurants and bars the absolute center of our universe. I urge you to make your own list. Go gather.
Yellowtail in Israeli sauce at Callie
James Tran
Critic’s Pick: Callie
Readers’ Pick: Callie
Runner-Up: Animae
Critic’s Pick: Monarch Ocean Pub
Readers’ Pick: The Kebab Shop
Runner-Up: Cori Pastificio
San Diego’s Best Restaurants 2022 – Wormwood
Critic’s Pick: Matsu
Readers’ Pick: Wormwood
Runner-Up: Seneca Trattoria
Critic’s Pick: Travis Swikard
Readers’ Pick: Travis Swikard
Runner-Up: Brad Wise
Critic’s Pick: Solare
Readers’ Pick: Solare
Runner-Up: Animae
Pan Roasted Local Halibut with wild mushrooms, green garlic puree, spring vegetables, and shaved radish at Nine-Ten
Critic’s Pick: Addison
Readers’ Pick: (TIE) Vaga & Nine-Ten
Runner-Up: A.R. Valentien
Critic’s Pick: Indulge
Readers’ Pick: The Wild Thyme
Runner-Up: Bekker’s Catering
Critic’s Pick: Deckman’s
Readers’ Pick: Oryx Capital
Runner-Up: Deckman’s
Critic’s Pick: City Tacos
Readers’ Pick: The Kebab Shop
Runner-Up: The Taco Stand
Cafe Gratitude
Talia Dinwiddie
Critic’s Pick: Café Gratitude
Readers’ Pick: Parakeet Café
Runner-Up: Pacifica Del Mar
Critic’s Pick: Kindred
Readers’ Pick: The Plot
Runner-Up: Kindred
Critic’s Pick: Maya’s Cookies
Readers’ Pick: Casa Ocho
Runner-Up: Milonga Empanadas
Critic’s Pick: Provisional Kitchen
Readers’ Pick: Sunny Side Kitchen
Runner-Up: Parakeet Café
Sticky buns at Cardellino
Kimberly Motos
Critic’s Pick: Morning Glory
Readers’ Pick: Cardellino
Runner-Up: Morning Glory
Critic’s Pick: Wayfarer
Readers’ Pick: Izola
Runner-Up: Le Parfait Paris
Critic’s Pick Serea
Readers’ Pick: Pacifica Del Mar
Runner-Up: Ironside
Critic’s Pick: Rare Society
Readers’ Pick: Rare Society
Runner-Up: Cowboy Star
Critic’s Pick: Le Parfait Paris
Readers’ Pick: Le Parfait Paris
Runner-Up: Extraordinary Desserts
Critic’s Pick: Grand Ole BBQ
Readers’ Pick: Grand Ole BBQ
Runner-Up: Phil’s BBQ
Animae
James Tran
Critic’s Pick: Animae
Readers’ Pick: Animae
Runner-Up: Glass Box
Critic’s Pick: Caribbean Taste
Readers’ Pick: Miss B’s Coconut Club
Runner-Up: Island Spice
Critic’s Pick: Dumpling Inn & Shanghai Saloon
Readers’ Pick: Zen Modern Asian Bistro
Runner-Up: Dumpling Inn & Shanghai Saloon
Critic’s Pick: Awash
Readers’ Pick: Muzita Abyssinian Bistro
Runner-Up: Awash
Critic’s Pick: White Rice
Readers’ Pick: White Rice
Runner-Up: Starfish
Et Voila
James Tran
Critic’s Pick: Jeune et Jolie
Readers’ Pick: Et Voilà
Runner-Up: Parc Bistro-Brasserie
Critic’s Pick: Mezé
Readers’ Pick: Olympic Cafe
Runner-Up: Mezé
Critic’s Pick: Himalayan Cuisine
Readers’ Pick: Himalayan Cuisine
Runner-Up: Taste of the Himalayas
Critic’s Pick: Catania
Readers’ Pick: Solare
Runner-Up: Amalfi Cucina Italiana
Critic’s Pick: Matsu
Readers’ Pick: Soichi
Runner-Up: Matsu
Critic’s Pick: Woomiok
Readers’ Pick: Chiko
Runner-Up: Manna Heaven BBQ
Critic’s Pick: Callie
Readers’ Pick: Callie
Runner-Up: Aladdin
Critic’s Pick: Valle
Readers’ Pick: Puesto
Runner-Up: Romesco Mexiterranean Bistro
Critic’s Pick: Tahini
Readers’ Pick: Shawarma Guys
Runner-Up: Sahara Taste of the Middle East
Critic’s Pick: Panca
Readers’ Pick: Panca
Runner-Up: Q’ero
Critic’s Pick: Flying Pig
Readers’ Pick: Bud’s Louisiana Café
Runner-Up: Louisiana Purchase
Critic’s Pick: Cafe Sevilla
Readers’ Pick: Cafe Sevilla
Runner-Up: Costa Brava
Critic’s Pick: The Original Sab-E-Lee
Readers’ Pick: Bahn Thai
Runner-Up: Supannee House of Thai
Beef tartare at Kingfisher
Kimberly Motos
Critic’s Pick: Kingfisher
Readers’ Pick: Shank & Bône
Runner-Up: Kingfisher
San Diego’s Best Restaurants 2022 – Devil’s Dozen
Critic’s Pick: Devil’s Dozen
Readers’ Pick: Broad Street Dough
Runner-Up: Devil’s Dozen
Critic’s Pick: An’s Dry Cleaning
Readers’ Pick: Wynston’s
Runner-Up: Stella Jean’s
Critic’s Pick: Shank & Bône
Readers’ Pick: OB Noodle House
Runner-Up: Phuong Trang
San Diego’s Best Restaurants 2022 – Menya Ultra
James Tran
Critic’s Pick: Menya Ultra
Readers’ Pick: Menya Ultra
Runner-Up: Tajima
Critic’s Pick: OB Noodle House
Readers’ Pick: Dirty Birds
Runner-Up: Epic Wings
Critic’s Pick: Cross Street
Readers’ Pick: The Crack Shack
Runner-Up: Popeye’s
Critic’s Pick: The Taco Stand
Readers’ Pick: The Taco Stand
Runner-Up: Lolita’s
Critic’s Pick: La Puerta
Readers’ Pick: La Puerta
Runner-Up: Miguel’s Cocina
Mr. Birria
James Tran
Critic’s Pick: Cocina de Barrio
Readers’ Pick: Tuétano Taquería
Runner-Up: Mr. Birria
Critic’s Pick: Ali’s Chicken & Waffles
Readers’ Pick: The Kebab Shop
Runner-Up: Barrio Dogg
Critic’s Pick: It’s Raw
Readers’ Pick: PB Poke House
Runner-Up: Poki One N Half
Wrench & Rodent Seabasstropub
Kristina Wunsch
Critic’s Pick: Wrench & Rodent Seabasstropub
Readers’ Pick: Sushi Ota
Runner-Up: Wrench & Rodent Seabasstropub
Critic’s Pick: Lola 55
Readers’ Pick: Pacifica Del Mar
Runner-Up: Rubio’s
Zucchini taco at City Tacos
Critic’s Pick: Puesto
Readers’ Pick: Puesto
Runner-Up: City Tacos
Critic’s Pick: The Wise Ox
Readers’ Pick: RoVino the Foodery
Runner-Up: The Wise Ox
Critic’s Pick: Buona Forchetta
Readers’ Pick: Amalfi
Runner-Up: Sisters
Critic’s Pick: Starlite
Readers’ Pick: The Friendly
Runner-Up: Rocky’s Crown Pub
Madison
Andy McRory
Critic’s Pick: Wolfie’s Carousel Bar
Readers’ Pick: Madison
Runner-Up: Animae
Critic’s Pick: Little Lion Café
Readers’ Pick: Madison
Runner-Up: Understory
Critic’s Pick: The Grill at The Lodge at Torrey Pines
Readers’ Pick: Gravity Heights
Runner-Up: Trattoria Don Pietro
Critic’s Pick: The Dog Society
Readers’ Pick: Pacifica Breeze Café
Runner-Up: Sisters Pizza
Critic’s Pick: Corvette Diner
Readers’ Pick: Corvette Diner
Runner-Up: Flap Your Jacks
Herb & Wood
Dustin Bailey
Critic’s Pick: Herb & Wood
Readers’ Pick: Herb & Wood
Runner-Up: Little Italy Food Hall
Critic’s Pick: Grand Ole BBQ
Readers’ Pick: Barrio Dogg
Runner-Up: Puesto
Critic’s Pick: Vaga
Readers’ Pick: Coasterra
Runner-Up: George’s at the Cove
Critic’s Pick: Mister A’s
Readers’ Pick: Mister A’s
Runner-Up: The Nolen
Critic’s Pick: The Leucadian Bar
Readers’ Pick: Waterfront
Runner-Up: Aero Club
Critic’s Pick: Hash House A Go Go
Readers’ Pick: Great Maple
Runner-Up: Miss B’s Coconut Club
Critic’s Pick: Cantina Mayahuel
Readers’ Pick: Casa de Pico
Runner-Up: Cantina Mayahuel
Critic’s Pick: The Rose
Readers’ Pick: Gianni Buonomo
Runner-Up: Charlie & Echo
Critic’s Pick: Stone Brewing Liberty Station
Readers’ Pick: Gravity Heights
Runner-Up: Stone Brewing
Readers’ Pick: Bivouac Ciderworks
Critic’s Pick: Cafe Virtuoso
Readers’ Pick: Por Vida Café & Galería
Runner-Up: Heartwork Coffee
Raised by Wolves
Shannon Patrick
Critic’s Pick: Raised by Wolves
Readers’ Pick: Understory
Runner-Up: Polite Provisions
Critic’s Pick: Skrewball
Readers’ Pick: Pacific Coast Spirits
Runner-Up: You & Yours
Critic’s Pick: Mujeres Brew House
Readers’ Pick: Hopnonymous
Runner-Up: AleSmith
Critic’s Pick: Embolden
Readers’ Pick: South O
Runner-Up: Rouleur
Carruth Cellars
Critic’s Pick: Carruth Cellars
Readers’ Pick: Gianni Buonomo
Runner-Up: Charlie & Echo
Critic’s Pick: Solare
Readers’ Pick: Solare
Runner-Up: Cafe Sevilla
Critic’s Pick: Parakeet Juicery
Readers’ Pick: Parakeet Juicery
Runner-Up: Choice Juicery
*Bivouac won the readers’ poll for Best Brewpub… but they’re a cidery. So we’re giving them a shout-out with their own category.
The fast-growing taqueria will open its third restaurant on Newport Avenue after a viral social media moment fueled its rapid expansion
When Rigo Munoz opened a weekends-only taco stand on Market Street in 2018, at first, he was just hoping to sell his tacos to however many customers he could. That low-key, word of mouth approach worked well for a couple years. Very well.
“Then, the line started,” he laughs. He began to double his sales week after week, until an influencer from Tijuana paid them an undercover visit in 2024. Munoz was hanging out in his backyard the next Monday when his phone started pinging and ringing off the hook. “So I go onto my social media and there, lo and beyond, the video already had 10,000, 12,000 views in like, less than an hour,” he says. The next day, there was a line of customers waiting for him before he opened at 5 p.m. The Chula Tacos revolution sparked there.
Now, he’s ready to open his third location on August 1 at 4994 Newport Avenue in Ocean Beach. It wasn’t an easy or straightforward path—the city shut down his original location citing too much noise and traffic. But Munoz was looking ahead, already in talks with a restaurateur to take over his space at 1719 Palm Avenue in the Nestor neighborhood of southeast San Diego. From the time he got shut down to getting the keys of his first brick-and-mortar was less than two days.
The second location in Chula Vista caught fire on Valentine’s Day and is slated to reopen later this fall (689 H Street). Munoz says he also plans to open a fourth location somewhere between the Ocean Beach and Morena Boulevard areas, but has aspirations for more.
“I’d like to become the In-N-Out of tacos,” he says. He’s actively looking for places that could support either a drive-thru or the typical fast-casual taqueria style, but no matter what, he’s going to keep his menu simple.
Each location has the same menu, except labio, which are ox lips, and beef intestines. They’re top-sellers at Palm Avenue, but might not translate as well to the OB crowd, he says. But guests can still get their fix of vampiro tacos, tacos de trompo, and from-scratch horchata and jamaica.
Chula Tacos is best known for its kekas (pronounced keh-kuhs), which are extra-large quesadillas stuffed with your choice of meat. “It’s a hefty thing,” Munoz promises. It’s such a trademark that he filed for a patent, which is still pending.
Building a taco empire has been a long time coming. Munoz first started making tacos at age 12, and has operated a number of cafes, delis, and other businesses on both sides of the border ever since. “We’re a family business,” he says. He’s been trying to hit that mother lode for years—and all it took was one video to light the fuse.
The newest location of Chula Tacos opens August 1 at 4994 Newport Avenue, Suite A in Ocean Beach. Hours of operation are 11 a.m. to midnight daily. (Opening date subject to change.)

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
SDM's staff shouts out our favorite food finds this month including bites Stake Chophouse & Bar, Valentina, and Steady State
There’s a place in heaven for a steakhouse that remakes chicken nuggets but uses Jidori instead of whatever glum bird is proffered in the children’s section. And then they top it with caviar. That, plus an editor with an obsession-level ranking of chai in Carlsbad, and a whole fish from one of San Diego’s OG top chefs who has mercifully returned to the kitchen. These are the very best things we’ve found from another month of eating professionally in San Diego. Go get some.
One of my favorite experiences at Stake in Coronado is that—if the patio is chilly enough to warrant heaters—they’ll surround you with towers of flame. Paired with the retaining wall of heat against the glass railing overlooking Orange Avenue, there is so much surrounding fire that it feels like dining in a much nicer version of the Elmo meme, in which the nasally puppet’s whole world has amusingly arsoned.
Three things you have to get here: first, the Wagyu popcorn (kernels popped in melted Wagyu beef fat, salted with paprika); second, the Snake River Farms Wagyu skirt steak (its Gold grade means incredibly high marble), one of the best steaks in the city; third, the Jidori chicken nuggets with herbed crème fraîche, pickle, and a perm of caviar. A childhood food, deliciously adulted. —Troy Johnson

It’s been 15 years since married folk Aaron and Roddy Browning opened Flying Pig Pub & Kitchen in a hidden south Oceanside hovel—using vinyl records as placemats, the decor an assortment of welded metal weirdities. One thing has always remained: Pork is their native tongue.
This sandwich pries open long-dormant pleasure receptors in most alive human bodies. Brandt Beef tri-tip is rubbed with its “Pig Spice” (hint: good paprika and celery seed do wonders), sleeps for 24 hours, then is seared and rested for an hour—sliced and seared again, placed on a mini baguette wet with fresh chimichurri and smoked tomato aioli, then topped with melted aged provolone, grilled peppers, onions, and gremolata (parsley, garlic, lemon zest). Order two, or be prepared to fight. —Troy Johnson

Pintxos are Basque-country bar snacks, finger foods for Real Sociedad games. The appropriate utensils are a couple of fingers and a toothpick. But Valentina’s in Leucadia are done with just enough culinary school ambition (not too much, fuss has no place in pintxos) from exec chef Enrique Ñol, who worked at the estimable Wrench & Rodent.
Its tomaquet (tomato bread) could be underestimated as a stacked pile of quality ingredients, but it’s undeniably great—toasted pan de cristal (light, airy, Catalan “glass bread”) dressed with tomato, garlic, salt, EVOO, and a layer of one of the world’s greatest meats: Cinco Jotas Iberian jamón. Eat it with a minor winefall of porrón, and ask for Todd—a certified sommelier and one of the most knowledgeable food minds in the local scene. —Troy Johnson

Get the whole fish. Doesn’t matter the catch, just trust that chef Jason McLeod’s got you. When CH Projects opened Ironside in Little Italy in 2014, the restaurant group took over the old Farkas furniture store and turned it into a replica of an ocean liner, tapping McLeod (a chef who’d earned two Michelin stars in Chicago) to oversee its menus.
It quickly became a San Diego staple for seafood. After leaving for a few years to help concept and launch some big-name restaurants in Vegas, McLeod is back again getting his hands dirty in the kitchen. And his fish? They come in fresh from local fishermen who he’s established relationships with over the years. So yeah, get the whole damn thing. —Nicolle Monico

I have a running spreadsheet of chai rankings in Carlsbad. The chai that stays on the highest shelf? Steady State’s gingery, nutmeggy Indian Summer with an almond milk base and fresh nutmeg shavings on top. Juiced ginger gives the drink deeper, warmer notes, but not so much spice that your throat closes on the first sip.
Too often, coffee shops advertise authentic chai, then uncork that carton of sugar-bomb concentrate from an artisanal wholesaler called Costco. This is the real deal; it’s mildly sweet, a little more spicy, and in my opinion, best served hot. If I could order a keg of it, I would. (Can I?) —Emma Veidt
What's next for the 10-year-old award-winning destination? Owner Mike Tajran hopes to hand the reins to a local up-and-comer
After 10 years of rooftop dining and brewing award-winning beers, OB Brewery is for sale. A local fixture on Newport Avenue, OB Brewery owner Mike Tajran is ready to retire and hand over the reins. “It’s got so much potential,” he says, pointing to the accolades the brewpub has collected throughout the last decade (it’s more than a few).
At the 2017 Great American Beer Festival, OB’s Hidden Gem Dunkelweizen won silver in the German-Style Wheat Ale category, followed by a World Beer Cup silver medal as a South German-Style Dunkel Weizen in 2026. In 2018, GABF named OB Brewery Small Brewpub of the Year, brewer Jim Millea earned Small Brewpub Brewer of the Year, and the B. Right On pale ale nabbed a gold medal in the American-Style Pale Ale category. The Elevator Red IPA also took bronze that year at the San Diego International Beer Festival, and earlier this year, they won gold for Couple’s Therapy chili beer and silver for Rauch Me smoked beer at San Diego County Fair Craft Brew Competition.
It’s a solid foundation for the right buyer, he says—someone with brewing and business chops ready for a turnkey operation in a favorable location a block from the beach on Ocean Beach’s busiest street. (And while he’s letting go of the brewpub business, he’s also open to selling the building as part of the deal.)
Originally from Iraq, Tajran’s family ran restaurants in Baghdad, but “they were decimated by Saddam Hussein,” he explains. Once in the United States, he launched Giant New York Pizza at 5050 Newport Avenue in 1984, which eventually became Newport Pizza & Ale House. Newport Pizza felt long ahead of its time, proudly proclaiming they served “no crap on tap” years before the craft beer craze caught fire in San Diego.

When the building’s owners passed away and their son cut his lease short in 2020, Tajran says he was disappointed, but he had a nagging feeling that would happen eventually—which is why he already purchased 5041 Newport Avenue back in 2009 and opened Ocean Beach Brewery in 2016.
“For 42 years, I have been in this location in this area, the same block,” he says with pride. Ocean Beach has gone through some changes since 1984 (the OB farmers market launched in 1992, Starbucks came in 2001 and left in 2022, ADUs crept in, and the iconic OB Pier closed in 2023), but Tajran says the heart of the beachside town has remained the same.
So has most of his staff. Millea has been brewing since day one, and longtime manager Megan Schuster has worked for Tajran for 19 years, first at Newport, then at OB Brewery. Most of the employees are locals, and Tajran says he doesn’t plan on closing the business until he finds the right buyer to carry on the baton.
The property itself comes with some unique features for the area—three stories with a rooftop deck and ocean views from every level. And if you’re wondering if those uninterrupted views will remain that way, Tajran assures me they will. Part of his original building purchase included language that prohibits the three buildings between him and the ocean from building up. He also leases space next door, which would allow a new owner to expand brewing capacity with more tanks and fermenters.
“I just wanted to make sure this goes in good hands,” he says. He and his wife both hope to retire soon in order to spend time with their children. But he’ll make sure his other baby is taken care of first.
“I love Ocean Beach,” he says. “I can say nothing but thank you, OB.”
OB Brewery is still open at 5041 Newport Avenue. Hours are Sunday through Thursday, 11 a.m. to 9 p.m.; Friday, 11 a.m. to 10 p.m.; and Saturday, 10 a.m. to 10 p.m. Interested parties should contact Next Wave Commercial.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses
Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in.
For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement.
NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business.

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.”
With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them.
“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block.
And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.
Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.”
“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.”
The acclaimed restaurant will shutter after two years, while the family's Little Italy tasting room relocates to the University Avenue space
San Diego has lost a number of ambitious concepts lately—Vulture and Dreamboat in University Heights, Wildflour Delicatessen in Liberty Station, Deckman’s in North Park, Matsu in Oceanside. All have different reasons for closing (some outgrew their space, some overshot their costs), but none of them suffered for quality. Ditto for the next casualty. On July 19, Cellar Hand in Hillcrest will close its doors.
Unlike the other closures, there’s actually a silver lining. The Perr family, who owns both Cellar Hand and Pali Wine Co., announced they will relocate Pali’s tasting room from Little Italy to take over the vacated Cellar Hand space.
Cellar Hand opened just over two years ago with a promise to source 100 percent of their produce locally. Ambitious, but admirable. Logan Kendall, the original executive chef, launched with a menu centered around lots of funky fermentation, tinned fish preserved in-house, a bevy of fun dips like labneh and whipped tahini, and a ridiculously fantastic pork chop from Thompson Heritage Farms. Wine Enthusiast named the 120-seat eatery one of the top 50 wine-focused restaurants in the country in 2025—not a shock, considering the mega wine chops behind the project.
Following Kendall’s tenure, chefs Ashley McBrady and then Sable-Tanya Wentwoord took over the reins, keeping things rolling with expanded brunch offerings, chef’s dinners, and all the usual accoutrements of a hyped spot. Before joining the Pali Wine/Cellar Hand team, Wentwoord worked and staged at multiple James Beard Award–recognized and Michelin-starred restaurants in Boulder, Colorado (Frasca Food and Wine); San Francisco, CA (Coi, Che Fico); Providence, Rhode Island (Persimmon); and Fredericksburg, Tex. (Southold Farm + Cellar). She will continue to head the food program at Pali Wine Co.
Bad luck or bad timing, the reasons behind closing Cellar Hand don’t really matter. But I, for one, will really miss that pork chop.

Still, Cellar Hand’s loss is Pali Wine Co.’s gain, or at least a small balm on the sting of closure. The tasting room in Little Italy opened 10 years ago, bringing its Central Coast wine and vibes to an area smack in the middle of a craft beer boom. When it came time to renew the lease, the Perrs say the landlord did the landlord-y thing and tried to nearly double the rent. (Tale as old as time—just ask Wildwood Flour.)
Rather than suffer a double-whammy, the Perr family instead decided to shift their focus (and finances) to the heart of their businesses: wine. And despite losing a very cool rooftop patio in one sizzling hot neighborhood, they are gaining a pretty prime spot in a different sizzling hot neighborhood with a not-too-shabby patio of its own accord. (One more silver lining: no more jet noise from the airport!)
By moving Pali Wine Co. to where Cellar Hand used to be, they could at least keep a toehold in San Diego, says Nick Perr, managing partner. His family has made wine in Santa Barbara county for over two decades, with 10 of those years in the San Diego market—an investment they refused to lose. “That’s why it’s impossible to separate our winery from our San Diego community,” he explains, adding that the new location will allow Pali Wine Co. to offer programming designed around the nearby Hillcrest farmers market.
Guests can expect the same wine selection, wine club perks, private tastings, and similar food offerings Pali Wine Co. offers in Little Italy to transfer to Hillcrest. And maybe, if we’re lucky, they’ll bring back the pork chop (please?)
“We are extremely proud of what we accomplished at Cellar Hand,” said Perr in a statement. “Running an independent restaurant with real values is hard, and we gave it everything we had.”
Cellar Hand will permanently close on July 19. Pali Wine Co. will cease operations at 2130 India Street on July 19 and will move to 1440 University Avenue.
Pali’s new location in Hillcrest will soft open on August 12 with a grand opening on August 22. Operating hours will be Wednesday through Friday, 2 p.m. to 10 p.m.; Saturday, noon to 10 p.m.; and Sunday, noon to 9 p.m. Happy hour will run Wednesday through Sunday (hours to be determined).
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Patine packs new and used cookbooks, hard-to-find ingredients, and fresh-baked goods into a one-car garage—and a much bigger storefront is coming soon
There are two types of people: those whose cookbooks remain clean and crisp, and those whose cookbooks are dog-eared, stained with flecks of oil and butter, and graffitied with handwritten notes scrawled on each page.
Courtney Geilenfeldt falls in the second group. Sure, it’s easy to go to TikTok or Instagram to figure out what to cook on any given day. “But there’s something about a physical, analog book, where you can see the photos and get pasta sauce splattered on it,” she says. “I just have always loved that.”
In the spirit of sharing that love, earlier this year Geilenfeldt opened Patine, a cookbook micro-shop and grocery with an itty-bitty selection of curated goods. And when I say micro-shop, I mean it literally—she runs it out of her one-car garage in University Heights that’s too small to even fit her car.
What she lacks in square footage, she makes up for with unique offerings. “If I know that there’s this very specific ingredient in a cookbook that I’ve had to hunt down, then I will try to have that in the shop to just make it a little bit easier,” explains Geilenfeldt. Patine’s shelves are lined with items like specialty beans, a handful of wines, and fresh baked goods like loaves of sourdough, but the main attraction is her collection of new and used cookbooks on cuisines ranging from the Caribbean to Japan.
Her garage shop is only a placeholder. Later this year, Patine will open as a brick-and-mortar on Fifth Avenue and Nutmeg Street in Bankers Hill, across from Heavenly Bodega. That space will be “much, much bigger,” she promises, with an expanded selection of books and goods, plus space for cooking classes, author events, book club meetings, and other events.
The educational-plus-retail approach is something she missed from her years in Seattle, where bookshops like Book Larder have been combining the two since 2011. Although Geilenfeldt is a San Diego native, the Pacific Northwest is where she really began to cut her teeth in the world of professional baking. From there, she bakery-bopped to Germany, where she learned the art of European-style baking and embraced the more methodical, slowed-down culture.
“‘Patine’ is the French word for patina,” she explains. Items only acquire patina, or a polished look of something well-used and cared for, over years. It’s not something you can fake or make new, and it was the idea that inspires her in both baking and business.
That’s not to say Geilenfeldt doesn’t create new things. Actually, quite the opposite—she’s launched a micro-bakery cottage food business, hosted a supper club series, worked as a recipe writer, food stylist, private chef, pop-up host, book club host, and pretty much every other food-related entrepreneurial route you can think of. And if everything falls into place, Patine’s future storefront will open in August or early fall, bringing people together for the love of food and each other.
Patine’s micro-store currently operates at 4673 Alabama Street in University Heights. Check Instagram for current hours of operation.

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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
It’s a Self-Care Summer. Because your best self is our favorite self.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.