Stephanie Krieg first used the online vacation rental site Airbnb to find quick, cheap lodging while planning trips to Belgium and the Bahamas. She says the Airbnb hosts helped her skip the tourist traps and offered homey accommodations she couldn’t get at a standard hotel.
The site is one of many in a growing online marketplace for vacation rentals. Yet rather than a traditional hotel room, Airbnb hosts are property owners renting out a house, a room, or even just a couch.
Krieg liked the concept so much she created her own Airbnb listing for her Carlsbad home, sometimes renting out a room and sometimes the whole house. As a side gig to her human resources consulting business, she promotes Airbnb locally and hosts meetups for other short-term rental hosts.
The proliferation of home-sharing websites like Airbnb, FlipKey, HomeAway, and VRBO has disrupted the hospitality marketplace in the region while provoking the ire of neighbors who don’t like the idea of “mini-hotels” popping up in family-oriented residential communities.
The lure for homeowners is undeniable: The personal finance company SmartAsset recently crunched the numbers to determine San Diego was one of the top two most profitable cities for Airbnb hosts in the nation. (The other was Miami.) A San Diego property owner with a two-bedroom place can reasonably expect to offset 91 percent of their mortgage if they rent it out 71 percent of the time.
Municipalities, meanwhile, are scrambling to regulate Airbnb-type rentals. In Carlsbad, for instance, the city council revamped its ordinances effective June 4, 2015, so that short-term rentals aren’t allowed outside of a strictly defined coastal zone. Those who operate them need to pay transient occupancy taxes of 10 percent and Carlsbad Tourism Business Improvement District fees of $1 per rented room nightly, obtain a business license and a permit, and post a local contact for neighbors to call in case of problems at any hour of the day or night. The City of San Diego has also ramped up its efforts to collect taxes and assessments from short-term vacation rental owners, and is enforcing late penalties. A question-and-answer section about the issue has even been added to the City Treasurer’s webpage.
Scott Gruby heads up a grassroots campaign called Save San Diego Neighborhoods. His group has been distributing yard signs, writing letters, and attending San Diego City Council hearings to get tougher restrictions on whole-house rentals like in Santa Monica, Calif., where the City Council adopted a home-sharing ordinance that bans the rental of an entire unit for less than 30 days, and makes it altogether illegal to rent out a property to vacationers if the home is only permitted as a permanent residence. Short-term sublets in Santa Monica are only allowed when the host stays on-site.
“People who are just on vacation don’t care. Every weekend, I’m waiting for what’s going to happen next door”
San Diego City Council sub-committees have been holding community hearings on the issue. “We have no problems with people renting out a room as part of the so-called sharing economy, but renting out an entire house is a mini-hotel,” says Gruby. “It doesn’t benefit anyone who actually lives in the neighborhood.”
Gruby got involved when he got fed up with the noise, trash, and drunkenness he witnessed at the property next door to his Clairemont home. He’s appealed to the property owner, who lives elsewhere; filed police reports, and keeps a detailed log.
“People who are just on vacation don’t care,” Gruby says. “Every weekend, I’m just waiting for what’s going to happen next door. It’s a quality-of-life issue, not a property rights issue.”
John Anderson, one of the founders of the Short Term Rental Alliance of San Diego, thinks short-term rental hosts are unfairly maligned because of a few bad apples. He says most of the hosts he’s met pay their taxes, vet their guests through the online rental platforms’ mutual rating systems, and are just trying to supplement their income in San Diego’s pricey housing market.
“The rights of homeowners should not get lost in this. Your home is your biggest asset,” says Anderson, who has rented out a small cottage behind his North Park home to vacationers from all over the U.S. as well as Sweden, Taiwan, and Canada.
Donna Buono says most of the guests at her one-bed, one-bath Fallbrook “farmstay” Airbnb listing are San Diegans enjoying a brief getaway. For $125 a night, guests at Morning Song Farm can enjoy the hot tub amid a subtropical fruit farm inhabited by dairy goats, chickens, and a llama.
“It’s a better deal than going to a hotel. What would a suite like this cost?” says Buono. “We don’t have a concierge. We’re not taking business from anyone. We’re carving another niche. So many people want to get away from the cookie-cutter experience.”
Though the City of San Diego is still debating tougher regulations on short-term vacation rentals, there’s no sign the debate is cooling off soon, especially as more people discover the appeal of Airbnb.
“At first I wasn’t sure how I’d feel about staying in someone’s house, but now I think, ‘Ew! I don’t want to stay in a hotel room,’” Krieg says. “It’s the only way I travel.”
Home Away from Home
An anti-Airbnb sign in front of a Clairemont home | Photo by Paul Body
Everything SD
JUNE 12, 2026
San Diego Neighborhood Guide: Rancho Bernardo
Discover eateries, outings, and shops within this inland North County community
Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.
Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.
Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.
Courtesy of Avant Restaurant
Rancho Bernardo Restaurants, Bars, and Coffee Shops
Avant
Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.
Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.
13330 Paseo Del Verano Norte
Bushfire Kitchen
Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.
11962 Bernardo Plaza Drive, Suite 110
The Cork & Craft
Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.
16990 Via Tazon
Courtesy of Carvers Steaks & Chops
Carvers Steaks & Chops
You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.
1940 Bernardo Plaza Drive
Burma Place
This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.
16719 Bernardo Center Drive, Suite A
Phở Ca Dao
Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.
11808 Rancho Bernardo Road, Suite 100
The Kebab Shop
It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.
11980 Bernardo Plaza Drive
Casa Lahori
Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.
11975 Bernardo Plaza Drive
Kangnam Korean BBQ
Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.
11828 Rancho Bernardo Road, Suite 117–119
Courtesy of Curry & More Indian Bistro
Curry & More Indian Bistro
Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
When three nations and 16 cities come together to host the FIFA World Cup 2026, the scale stops feeling like a tournament and starts feeling like geography. A continent becomes the stage as borders soften into corridors. And Southern California—shaped by migration, sport, entertainment, and constant movement—sits inside that landscape with all eyes on it.
San Diego and Los Angeles have always felt connected. Hop on the Pacific Surfliner, and the trip unfolds in one continuous stretch of coastline, passing beach towns, neighborhoods, and city centers.
Traveling from San Diego, everything still feels slightly suspended as the Pacific Surfliner follows the coast north with ocean on one side and a slow suburban blur on the other. San Diego stays in exhale. Los Angeles is already building toward something louder.
This summer, Los Angeles will host eight matches of the FIFA World Cup at Los Angeles Stadium, including the US Men’s National Team opener on June 11, while the region stretches into 39 days of programming across stadiums, parks, transit hubs, beaches, and neighborhoods. Instead of one massive fan hub, Los Angeles is embracing a citywide celebration, with fan zones spread across its entirety.
But this pattern has been rehearsed here for decades. In 1994, Southern California became one of the defining stages of the World Cup, when matches at the Rose Bowl placed global attention on the region and turned local stadiums into international landmarks, confirming its ability to hold the world at scale.
What distinguishes Southern California is not just infrastructure, but cultural permeability. Fashion, music, film, art, and sport constantly overlap here, creating an environment where identity is flexible and always in motion. From the Venice boardwalk, where skate culture shaped modern street style, to global soccer stars rubbing shoulders with Hollywood celebs, to authentic Spanish cuisine moving up and down the I-5 corridor, everything circulates.
The World Cup is not introducing anything new here, it’s showing up for the summer and showing out, revealing what this city has always known about itself. What follows is a look at the fan zones and how Los Angeles turns itself into a city-wide stage for the tournament, one neighborhood at a time.
Courtesy of Los Angeles Tourism & Convention Board
Los Angeles Union Station
As the heart of Los Angeles, Union Station is an official Fan Zone June 25-28 during the World Cup, but in practice it never really stops being one.
It is the city’s circulation point, its meeting ground, its pressure valve. Commuters, travelers, match-day crowds, and everyday Angelenos all move through the same space, and everything mixes, overlaps, and scales in real time. In a way, this is where the World Cup stops arriving in Los Angeles and starts moving through it.
The Pacific Surfliner from San Diego to Los Angeles makes that shift feel almost too easy. No stress or gridlock anxiety, just a straight line up the coastline with ocean on one side and everything slowly becoming more built on the other. It’s one of the rare ways into LA that doesn’t feel like arrival as friction. You can sit with a laptop, watch the Pacific drift past, grab coffee from the café car, and let the city come to you in pieces.
That’s the beauty of arriving at Union Station. Instead of feeling like you’re on the edge of the city, you’re immediately surrounded by it. And, inside, the station already reads like a World Cup nerve center: banners, movement, multilingual energy, the sense that something global is about to funnel through this exact point. The Heart of the City Fan Zone only sharpens that feeling, with simultaneous match screens, DJ sets, meet and greets, and immersive activations built around marquee games like USA vs. Türkiye.
ROW DTLA feels like the first exhale after arrival. A converted industrial campus turned creative district where restaurants, retail, and open-air courtyards form a self-contained ecosystem. If you’re looking for the perfect first meal in LA, make it lunch at Pizzeria Bianco. The thin-crust pizza is reason enough to go, but the space leaves just as much of an impression.
What I liked most about ROW DTLA is how quickly it resets you after the train. One minute you are stepping off at Union Station, and the next you are in a space that feels like its own version of LA, a city inside a city with some of the most curated shopping I’ve ever seen.
Bodega hides itself behind a convenience-store front, a sneaker and streetwear space disguised as something ordinary, like LA refusing to make anything feel too obvious. The whole campus moves like that, part retail, part gallery, part neighborhood you are only temporarily inside.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Some keep lists of favorite books, of quotes, of enemies whose time shall come. At SDM we keep vast, nuanced, hotly debated lists of the best food and drink in the city. Menus are our smut novels. From Michelin stars to mom and pops, our list constantly evolves over hundreds of new bites tried every year. Here’s the 2026 list from food critic Troy Johnson and 129,000-plus votes from our readers, who really, really know their food.
Scroll down for the full list of Best Restaurant winners
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
Stake Chophouse & Bar isn’t your average steakhouse. Blue Bridge Hospitality’s Coronado outpost is a modern interpretation of a big-city steakhouse nestled in the heart of the small coastal community. The team at Stake has reimagined the whole steakhouse experience. By prioritizing a seasonal farm-to-table sourcing philosophy, a personalized guest experience, and unique service touches, like a formal steak presentation and a bespoke knife selection process, Stake distinguishes itself in a sea of steakhouses.
Exceptional steaks, including Wagyu from Japan, Australia, and the U.S., and fresh seafood flown in daily form the core of Stake’s culinary identity. The menu features a five-course omakase-style steak experience highlighting house favorites, plus an array of cuts, and classic steakhouse staples—think a wedge salad, baked potato, or pasta carbonara—refined for a contemporary palate without losing their traditional appeal. Stake focuses on seasonal sourcing from the region’s best family farms and specialty purveyors, and incorporates intentionally unexpected touches to create something truly unique.
“I challenge our chefs and myself to take it a step further in sourcing,” says Chef Ronnie Schwandt. “It’s important to us to highlight different farms, unique one-off farms—whether it’s cattle, strawberries, a local fisherman or from anywhere in the United States, we’re always trying to find that niche.”
Beyond the menu, Stake emphasizes outstanding service, says Vinny Spatafore, Director of Hospitality Operations. Staff maintains detailed notes, allowing them to remember guests by name, recall previous orders such as a favorite martini (also memorable for the customer since it’s served in an extra tall, distinctly-shaped glass), and celebrate special occasions like birthdays and anniversaries.
“When you have those points of topic that you remember about a guest, they appreciate that,” he says. “Our servers are really good with that—we have a couple servers who have been here since the beginning and they’ll remember somebody from years ago, their name, their kids’ names, where they live. I’m really thankful to have a great front of house staff.”
Award-winning wines, rare whiskeys, special events, and a complementary black car service that provides transportation for guests throughout Coronado add to Stake’s appeal.
Schwandt stresses that Stake offers more than a meal; they aim to give patrons something unforgettable.
“It starts when you walk up the stairs and are greeted by the hostess—that sets the tone for the night. Then you’re greeted by a server, who may know you by name, and can guide you through the menu and curate as they get to know you,” says Schwandt. “Most people leave kind of blown away; they leave feeling like they just had an experience. That’s the goal, right? Whether you’re serving smash burgers or high-end steak, you want somebody to leave thinking, Wow, that was awesome.”
Mad Libs. License plate bingo. The “quiet game,” a universal parent savior. Long live Slug Bug, where kids with zero self-control punched each other in the arm every time they saw a VW Bug in the wild—an activity no doubt invented by some Volkswagen marketing intern who now quietly runs the world. A family that cruises together bruises together.
So many threats to pull the car over and leave unruly progeny on the side road for good. GenXers are such baddies because our parents actually followed through. But we tracked those boomers down—or just walked into the wilderness and formed angsty flannel bands. We survived.
There were no downloaded movies back then. No seatback entertainment. Just a mythical road, a few bug-gutty windows, and the fast-moving summer world beyond. Seatbelts ignored, hot air whipping a frenzy of hair and beef-stick child scent.
Very few chaoses match being trapped in a moving car with your entire bloodline. It’s unimaginable, but we kinda liked it.
The road trip was always about endurance, discovery, adventure, creativity, and memory. Somewhere between gas station hot dogs, the Hollywood Walk of Fame, and musty motels with coin-operated vibrating beds—the bored between moments of mutual expedition sealed our love of the long distance car ride.
To respark road lust, we’ve put together a coastal California run up the 101 and Highway 1. The state’s famed road trip siblings, with ocean on one side and possibility in every direction. We analyzed what’s incoming, just-arrived, compelling, or a classic in need of a reminder in almost every county along the way—the kind of places we’d drag our family (or dog or best friend) to.
We start our trip just outside San Diego County lines and work our way through San Francisco. Because, by then, it’s time to turn the car around and do it all again.
The road is still the main character.
Photo Credit: @Tanveerbadal
Laguna Beach
A 90-minute drive from downtown San Diego, Laguna Beach is home to serene coves, big-deal art events, miles of hiking trails, and the greatest number of beachfront hotels in California. Among the latter is the newly revamped icon, Surf & Sand Laguna Beach. Along with tweaks to the guestrooms, pool, and onsite Splashes restaurant, the remodel includes a new spa, Aquaterra. Wake up to ocean views, then get outside: Go tide pooling at Shaw’s Cove, or descend to Thousand Steps Beach and spend the day stretched out with a salacious summer read. For dinner, get fancy at the upscale (no swimwear allowed!) Studio Mediterranean at the Montage Laguna Beach hotel. Led by Greek chef Dennis Efthymiou, it serves feta-, phyllo-, and fish-forward cuisine inspired by his heritage.
Newport Beach
Head another 15 minutes up the road to Newport, an unlikely destination for adrenaline junkies both relatively tame (family-friendly thrill rides at the Balboa Fun Zone amusement park) and willing to risk life and limb (30-foot waves at the Wedge surf break). It’s also increasingly a killer place to eat, with Luke’s, of international Maine-lobster-roll fame, having recently opened locations in town. James Beard Award winner Tyson Cole just opened his sleek omakase and sushi restaurant Uchi this year. Once you’re stuffed, lay your head at Bay Shores Peninsula Hotel, a midcentury-inspired, 25-room boutique resort overlooking the sea. Watch the waves from beside the hotel’s rooftop fire pits, or paddle out on surfboards provided free for guests.
Huntington Beach
Huntington Beach has been an icon of California surf culture since the 1910s thanks to Hawaiian Olympic swimmer Duke Kahanamoku. Surfers still chase waves near his old haunts, including the Huntington Beach Pier, where the aptly named Huntington’s on the Pier is scheduled to arrive this fall in the location of the old Ruby’s Diner (RIP, Ruby). It’ll serve seafood, obviously, plus livestreamed videos of groms wiping out just a few feet away. Sports here don’t always require wetsuits: Mini-golf bar Playground is equipped with the obvious, as well as arcade and pinball games. Or bypass physical exertion en masse at the new Holistic Lounge at Hyatt Regency. It’s packed with newfandangled healing tech that uses light, heat, and electromagnetic fields to allegedly repair stressed skin and muscles tired from lifting mojitos.
Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.
You don’t have to go far to get your forest fix in San Diego County—just take the 8 East past El Cajon and gain altitude in the Cuyamaca Mountains and you’ll hit Alpine, a quasi-rural community of 15,000 with sweeping views. Surrounded by national forest land and two reservations and perched at 2,000-feet elevation, Alpine is only about 30 miles east of downtown San Diego, perfect for a day trip when you’re in the mood for a small-town outing (or a stop along the way to the desert or Viejas).
The Kumeyaay hunted, gathered, and farmed in what is now Alpine more than 12,000 years ago before Spanish missionaries forced them to convert their villages to rancherias. By the late 1840s, after California and Mexico declared independence from Spain, the rancherias were consolidated into one massive “rancho,” and, in the 1850s, the area became a stopover on the “Jackass Mail,” SoCal’s first regular postal route. Then came the Gold Rush and a road to Julian, followed by another kind of gold: Alpine was California’s leading producer of honey in the late 1800s.
Former historical society president and honorary mayor Bob Ring says that during WWI, Alpine became known for having the “best climate” in the United States—healthy for soldiers’ convalescence or those with respiratory issues. Good weather, agriculture, and deer hunting brought folks to Alpine as it grew from hunting shacks to cottages to family homes.
Nowadays, Alpine is a place where “you have to get in touch with nature—because we have no movie theaters,” jokes real estate broker and former chamber of commerce board member Jeff Campbell, a resident since 1974. Getting outdoors in Alpine might mean joining 4-H or Future Farmers of America; hiking or dog-walking at Wright’s Field or Loveland Reservoir; riding horses, ATVs, and mountain bikes; or hitting the trails to discover seasonal waterfalls like Cedar Creek Falls, which cascades into a swimmable pool. Alpine is also the place to get up close with raptors at Sky Falconry and meet rescued big cats at the animal sanctuary Lions Tigers and Bears.
Photo Credit: Ariana Drehsler
Facts About Alpine, CA
Famous Broadway actor William Dalton, who went by the stage name Julian Eltinge and made a fortune playing women’s roles on stage, lived in Alpine in the 1920s. His ranch home still stands.
One of California’s earliest female physicians, Dr. Sophronia Nichols, lived in Alpine. Her 1896 home now houses the Alpine Historical Society Museum.
Former major league pitcher and Padres commentator Mark “Mud” Grant resides in Alpine.
Zillow reports the median home price in Alpine is almost $930,000.
Alpine has hosted its holiday Parade of Lights for 30 years. Thousands attend from all over San Diego County.
Photo Credit: Ariana Drehsler
The Locals’ Guide to Alpine, CA
“Here’s how favorites work in Alpine: We all have our preferred menu items at each of our town’s 11 eateries,” Campbell explains. The restaurants are mostly concentrated along Alpine Boulevard right off the 8.
Ring likes the rolled tacos at family-owned Alpine Taco Shop, with extra guac and cheese, while Campbell is partial to the fried fish tacos at Casino Inn Bar & Grill. According to Campbell, Franca’s Italian Kitchen and Bar has the best baked rigatoni not only in Alpine but in all of San Diego County. Ring goes there for family dinners and says he could be satisfied with “just the homemade bread with balsamic and olive oil.” Or head to Mediterraneo (locals call it “the Med”) for vegetarian lasagna. “I’m a keto dude, but it’s that good,” Campbell says.
For coffee, there’s The Well Cafe, where Cecilia Kennedy runs the shop and her husband Alan roasts beans in micro batches at home. Try the dark roast for drip and Mexican mocha for something a little fancier. Breakfast is a must at Janet’s Montana Cafe, which Campbell says serves the fluffiest pancakes, with no syrup needed. “[Janet’s has] homemade everything,” Ring adds, “but try the pies.” Grab supersized treats at Steph’s Donut Hole, and lunch is on the go at Barons Market, where you can pick up soup and salad.
Photo Credit: Ariana Drehsler
With two award-winning breweries in town, Alpine has a good beer scene for its size. Campbell gets the Assaulted By Feather Pillows IPA at Mike Hess Brewing and the Apricot Bells Bluff blonde ale at Mcilhenney Brewing Co.
The town also has a healthy populace of gearheads: Locals like to bring out their classic cars, motorcycles, dune buggies, and fifth wheels. Hang out on a Sunday to ogle old Thunderbirds, Mustangs, and Corvettes. For fun, Alpine parents take their kids to Viejas Outlet Center for outdoor ice skating in winter (and roller skating the rest of the year) or games at the center’s big arcade.
Overall, Campbell and Ring agree, you gotta have humor and heart to live in Alpine. “The culture of this community is that people are always willing to help, even in these busy times,” Ring says.
Photo Credit: Ariana Drehsler
What’s About to Happen?
Change in Alpine is incremental. Campbell anticipates Alpine’s mix of historic and suburban-type housing won’t shift dramatically in the near future, but he has seen some movement by the county to rezone some of its land to encourage more affordable units. “It’s my greatest hope for Alpine,” he says. “Nothing is deeded yet, but it’s on the county’s radar.”
Caltrans is also paying attention to the area, with a recent freeway expansion east of Alpine to Pine Valley, which means more road enhancements could be coming to the two-lane stretch of the 8 that leads from El Cajon west to Alpine.
A new state law that took effect in 2026 will certainly bring changes to Alpine’s mountain aesthetic: Homeowners and businesses must remove all combustible materials within five feet of any structure to help prevent fires. Compliance means replacement of existing landscaping with bare soil, rocks, gravel, concrete, or stone. It could be a whole different look for a rugged town with natural smatterings of oaks, bushy sage, and chaparral.
Campbell has recently seen positive growth and possible expansion in the tribal areas, with new housing subdivisions. In Alpine, he’s noticed a gradual ADU trend, gaining momentum but not catching on as quickly as in other parts of San Diego—“because people come out here for elbow room,” he says.
It’s kind of big news that there’s talk of a small grocery store incoming (the first supermarket to arrive in town since Barons in 2015). New businesses in Alpine used to be heralded with ribbon-cuttings by the chamber of commerce, which disbanded last year—but, Campbell has heard, the organization may get revived soon and bring back this charmingly small-town style of welcome. “Alpine has a need for a center to elevate business to a new level,” he says.
While glucagon-like peptide-1 (GLP-1) receptor agents have been used to treat Type 2 diabetes for more than 20 years, their recent emergence as weight-loss wonder drugs marked a new frontier in medicine. But their effectiveness has left some patients wondering what to do once they’ve reached their goal. Stopping the medication could mean regaining some, if not all, of the weight. A Scripps Clinic internal medicine physician recently conducted a small study of whether GLP-1 patients who had reached their goal weight could maintain that weight by taking their regularly prescribed injection every other week instead of weekly. Spoiler alert: 30 of 34 patients did. Read more about the study here and what that may mean as pharmaceutical companies roll out oral GLP-1s.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
