The cool guy with the surfboard is Troy, the old roommate of our Office Assistant, Jessica Delee. And the cool girl is Nery, a friend of a friend of a freelancer for the magazine, Natalie Fitzgerald. Nery was nervous about pointing her toes out over the edge. I understand. It took me about 5 minutes longer than everyone else to get to the shooting location because I didn’t want to jump across a ditch and then scurry up the side of an unstable cliff.
How many print outs did it take?
Yes, it took 51 print outs to get to our cover design. I saved them all. (I do my best to be green, but we’re a print magazine, after all).
Where is this?
Black’s Beach in La Jolla. More specifically, a treacherous overlook only accessed by an unmarked path off of La Jolla Farms Rd. It’s no secret, though. We saw tons of surfers making the descent (barefoot nonetheless!). And, when we got to the shooting spot, a couple of guys were enjoying In n Out burger in the exact spot you see our cover models.
My shot of the view. My job isn’t bad when I’m basking in the sun on a Friday afternoon
When is this?
We shot this amazing image on Friday, March 1st. The temp hit a high of 82 degrees that day. We were actually shooting for our Get Outside story at the time. When our editor saw the image on Monday, she said “That’s our summer cover!”.
Who shot this?
Rob Hammer! He hails from Colorado but now calls Pacific Beach his home. Check out his blog and website for cool athletic portraits, barbershop photos from across the country and other projects. He photographed Kobe Bryant just a few days before getting this shot for us!
Need help deciding which of La Jolla’s seemingly endless beaches to lay your towel out at today? Each little sandy sliver between the neighborhood’s sea cliffs has its own name and character: the Cove for swimming, Children’s Pool for seal-watching, Wipeout Beach for skim-boarding. Head to La Jolla Shores for that wide, sandy, picnic-with-the-family feel, and if you know what you’re doing, go surfing at Windansea or Bird Rock (if you’re a beginner, opt instead for the Shores, where most of San Diego learned to surf).
Of course, beachy isn’t La Jolla’s only vibe. The Village (locals don’t call it downtown anymore, says La Jolla resident and senior editor of lajolla.ca Elisabeth Frausto) is La Jolla’s most walkable area—highlighted by the main drag, Prospect Street—with a wide radius of shop-lined roads sloping down to the coast.
At long standing neighborhood staples like Warwick’s bookstore and Harry’s Coffee Shop, “old-timers still belly up to the counter and talk politics,” Frausto says. Art enthusiasts visit to peruse through its many galleries, including Quint and Joseph Bellows, and check out what’s on at the Museum of Contemporary Art San Diego (MCASD). Shoppers wander Girard Avenue, picking out activewear at Lululemon and Vuori and fancier digs at Thread + Seed and Sigi’s Boutique. Friends gossip and sip coffee at locally owned outposts like Flower Pot Cafe and Il Giardino Di Lilli.
Courtesy of Il Giardino Di Lilli
Once isolated from the rest of San Diego, La Jolla became a popular resort destination when the San Diego, Pacific Beach, and La Jolla Railway arrived in the 1890s and made the area more accessible to visitors (who wanted to spend time there so badly they stayed in tents during the summer). Some of those tourists got creative, too.
“Our tradition of supporting the arts goes back to the days of the Green Dragon Artist Colony that was founded in 1894,” says Athenaeum Music & Arts Library Executive Director Christie Mitchell. Anna Held started the Green Dragon Colony to attract visiting artists to La Jolla for a weekend getaway; it quickly became a venue for ad-hoc performances and bohemian artists’ salons.
However, it was Ellen Browning Scripps more than anyone who shaped La Jolla into the neighborhood we know today, commissioning buildings like the structure that now houses MCASD. The arrival of the Scripps Institution of Oceanography in 1907 laid the foundation for the establishment of UC San Diego 53 years later at the longtime site of the military base Camp Matthews. All of these developments helped establish La Jolla’s layered identities: high-dollar beach town, arts magnet, academic research hub.
Photo Credit: Ariana Drehsler
Facts About La Jolla, CA
Ellen Browning Scripps commissioned Irving Gill to design a building for the La Jolla Woman’s Club in 1914; it still meets today in the same building.
La Jolla’s scenic beauty is a backdrop for many movies, including Thor, Gattaca, Traffic, Mr. Jones, and Andy Warhol’s 1968 experimental film San Diego Surf.
Every summer, thousands of pregnant female leopard sharks gather in La Jolla’s Marine Protected Areas to incubate their pups.
Zillow reports the average home price in La Jolla is $2.3 million.
Old Hollywood film star and La Jolla native Gregory Peck was one of the founders of La Jolla Playhouse, which opened its doors in 1947.
Photo Credit: Ariana Drehsler
Locals’ Guide to La Jolla, CA
Athenaeum Music & Arts Director Christie Mitchell is a bona fide La Jolla local, having grown up in the LJ neighborhood of Bird Rock. Her dad still surfs, and Mitchell met her own surfer husband at La Jolla High (their toddler has already tried surfing, too). Mitchell’s mom still lives in Bird Rock, and “it’s gotten a lot livelier and more pedestrian-friendly,” she says.
On weekends, she makes sure to hit Wayfarer Bread for “the gooiest, heaviest, stickiest cinnamon loaf—definitely preorder because there’s always a line,” she advises. Friday and Saturday are pizza night at Wayfarer, and the bakery’s industry collabs produce some unique pies. For coffee, head to Bird Rock Coffee Roasters, of course, where you can grab a cup and hang out in the open-air seating or stroll to La Jolla Hermosa Park for ocean views (and a skate park and bike paths for little ones to tire themselves out on).
One of Mitchell’s favorites for lunch with coworkers in the Village is Peruvian-inspired Pepino, owned by one of her high school classmates. “The sweet potato bowl is really good,” she says.
Courtesy of The Marine Room
She also cherishes La Jolla institutions. The Ascot Shop, a longtime men’s clothing boutique, is a go-to for gifts; founded by a local fisherman, El Pescador Fish Market is the place for the freshest seafood and fish tacos; and The Marine Room is for special occasions, with on-point service against a backdrop of crashing waves. “And nothing says ‘La Jolla’ like George’s at the Cove,” Mitchell adds. “With the John Baldessari mural and the view, it’s a great mix of the arts and the ocean.”
There’s a surprising amount to do on the weekdays in La Jolla, Mitchell says, with free live music every Monday at the Athenaeum (and weekly ticketed events), late-night DJ sessions at Le Coq, acts at The Comedy Store, concerts at the The Conrad (home of La Jolla Music Society), and the monthly First Friday Art Walk.
Photo Credit: Kimberly Motos
What’s About to Happen
The biggest talk of the town for La Jollans? Possible secession from the city of San Diego, Frausto says. Proponents want to separate so La Jolla can maintain its own infrastructure and make decisions about development (critics say La Jolla should contribute taxes to the rest of the city). If the initiative advances, final say would come down to a city-wide vote.
Additionally, locals and visitors alike are witnessing a genuine culinary explosion. Restaurateur Sami Ladeki’s Roppongi, a Japanese fusion and sushi favorite that closed in 2015, reopened in December 2025 under returning chef Alfie Szeprethy. Michelin-starred chef Elijah Arizmendi launched tasting-menu-only restaurant Lucien last year, and chef Accursio Lota of North Park’s Cori Trattoria Pastifico opened his new spot Dora in November. Local designers Paul Basile and Jules Wilson are building Roseacre, 5,000 square feet of culinary concepts on Girard Avenue. And one of La Jolla’s favorite restaurant families is opening a completely new eatery near Torrey Pines Golf Course in summer 2026: From the guys behind Puesto and Marisi comes an Eastern Mediterranean spot called Ikaria.
Back in the Village, a new boutique hotel by Orli is landing in the old nurses’ quarters (now condos) next to the original 1924 Scripps hospital (the institution moved to Genesee Avenue in 1964). La Jolla is also getting in on the thrifting trend—Goodwill opened a shop on Herschel Avenue in early 2026.
Pedestrian-friendly changes are afoot in two of LJ’s walkable areas. At La Jolla Shores, look for enhancements to Avenida de la Playa from El Paseo Grande to Calle de la Plata, where the street has been closed to vehicles since 2020 for outdoor dining. The Village Streetscape Plan is coming to Girard Avenue between Silverado Street and Prospect Street, bringing expanded walking areas, corner parks, improved lighting, new seating, public art, and landscaping to create shade canopies and gathering spaces.
Photo Credit: Ariana Drehsler
Also look for beautification projects along the coast. The 1920s stairs leading down to the tide pools at Whale View Point are finally getting a redo; Ellen Browning Scripps Park will receive fresh sod and much-needed widened sidewalks. And ADA trail improvements and a new restroom facility are on their way at Torrey Pines State Natural Reserve, making the beloved natural area more accessible.
As for housing, Frausto says, affordable units are hard to come by, and that probably won’t change soon. Most new homes and apartments are geared toward the luxury market, like La Jolla’s first new gated community in 40 years, Foxhill, which broke ground in October 2025 on the site of a former golf course—with empty lots selling for more than $8 million.
From the Marine Room, I paddle through the surf break, trying not to get knocked into the water. Once through, I stand on my stand-up paddleboard (SUP), navigating the next set of challenges: avoiding the groups of snorkelers directly in front of me, and then the flotilla of kayakers working their way from La Jolla Shores in the direction of the sea caves—each of us connecting with the ocean in our own way.
At a little over one square mile in size and reaching offshore depths of some 330 feet, the area between the shores and La Jolla Cove is technically a marine protected area called the Matlahuayl State Marine Reserve. Under the surface of the water, you might spot sea lions and seals, leopard sharks, garibaldi and other fishes, various kinds of rays, lobsters, and possibly even moray eels. Above water, winged creatures like brown pelicans and egrets dart through the skies. One of the joys of snorkeling here is when you spot a Brandt’s cormorant “flying” underwater, fishing for a meal.
Photo Credit: James Murren
Past most of the snorkelers and in front of the flotilla, I turn south and head over to where the water is more open and less hectic. After 10 minutes or so, with the leash wrapped around my ankle, I squat down and straddle my SUP. Then, I secure my paddle through the accompanying loops on the side of the board. Strapped under the SUP’s bungee webbing are my snorkel, mask, and fins. I put them on and drop into the water.
The visibility is okay, about 15 feet or so. Immediately, I see the territorial garibaldis protecting their watery turf. Juvenile ones, identifiable by the iridescent blue-purple spots on their backs, swim by. Snorkeling in the direction of the undulating grasses, I pass over a patch of sand. Down there, round stingrays hover. No bigger than a small dinner plate, they are in their element, fluttering with ease.
Photo Credit: James Murren
Above the grasses, I hover, emulating the rays. It is one of my favorite things to do while snorkeling: I simply float, using my fins only to maintain my position and avoid being pushed into the rocky underwater cliffs. As the waves roll in and back out, the green grasses shimmer in the sunlight, dancing to and fro.
Amidst it all, my body sways with the grasses, recalibrating my being for the days ahead.
Courtesy of Visit California
Tips for Stand-Up Paddleboarding in La Jolla
La Jolla Shores and La Jolla Cove are very busy and crowded areas. Be mindful of those around you while SUPing. Your board can cause injury to others in the blink of an eye. Be very aware that open ocean swimmers and sometimes scuba divers are out there as well.
You cannot SUP in the La Jolla Cove zone. Lifeguards will get on the intercom and ask you to leave the cove. As a rule, I suggest staying around the sea caves—if you’re going to pass them, go north, not toward the beach-goers in the shore break zone.
You can rent SUPs in the village area at La Jolla Shores. Be sure to have a waterproof bag—also called a dry bag—for your phone and other valuables.
Do not forget to wear sunscreen, a hat, sunglasses, and perhaps a long-sleeved sun shirt with a hood. You get burned more quickly out on the water.
James Murren is an award-winning adventure/travel writer, with nearly three decades of independent journalism experience. He's often having a good time in our local mountains, deserts and waters, when he's not teaching classes at SDSU.
Join this virtual series for a special viewing and discussion about Walt Disney’s Carolwood Barn in Griffith Park, Los Angeles. Learn about Disney’s great love for trains and hear from two volunteers at Walt’s Barn on the story behind the amusement park’s mine train. The series is part of the museum’s 40th anniversary campaign, raising money to commemorate its grand opening in 1981.
Watch the reggae rock band Iration perform music from their latest album, Coastin’, which debuted at no. 2 on the Billboard Reggae Albums chart. The live show, Coastin’ at the Drive-In, will be the band’s first in-person, socially distanced concert.
2260 Jimmy Durante Boulevard, Del Mar
Salt Hot Pilates instructor and owner Betsy Blumenfeld teaches at the Intercontinental Hotel
The Intercontinental Hotel’s on-site restaurant, Vistal, is hosting a Pilates and happy hour combo from 3 to 5 p.m. on December 5. The event is complimentary (the ticket price is only to cover Eventbrite fees) to celebrate the restaurant’s new happy hour menu. But first, get your sweat on with Salt Hot Pilates instructor and owner Betsy Blumenfeld on the hotel’s terrace overlooking the bay. Then, reward yourself with $7 happy hour specials and White Claws to sip. Masks are required and social distancing guidelines will be enforced.
Mission Fed ArtWalk’s 36th annual show is going virtual. The monthlong celebration of the arts will feature nearly 100 local, national, and international artists; discussions; activities for the little ones; and plenty of opportunities to purchase original works for your own personal art collection. The activities will be hosted by ArtReach San Diego, a nonprofit dedicated to providing workshops and classes to schools without an arts program.
Shop gifts from San Diego’s community of over 80 vintage and handmade vendors at Liberty Station’s Art District. The collective’s very first event will host guests with a California Dreamin’ theme and plenty of unique finds to shop for you and your loved ones. Masks are required and social distancing guidelines will be enforced.
Head to the drive-in at Cal State San Marcos for an evening celebrating the works of Frank Sinatra, Dean Martin, and Sammy Davis Jr. The live performances, accompanied by bands like the D. Ben-jamin’ Horns, will cover the Rat Pack’s most notable hits, like “The Best Is Yet to Come” and “My Funny Valentine.”
Finding a gift that feels truly personal can be surprisingly difficult. In a sea of generic options — flowers, gift cards, candles, and the like — Xplosion Box offers something more lasting: a customized keepsake built around the photos, messages, and memories that matter most.
Founded by Southern California entrepreneur Jay Vijay, Xplosion Box LLC creates fully customized explosion gift boxes that arrive professionally designed, printed, assembled, and ready to gift. Each box opens layer by layer to reveal personal photos, heartfelt messages, pull-out albums, origami-style photo pockets, and hidden notes, turning a simple gift into an emotional reveal.
The brand was built for people who want to give something meaningful without spending hours printing photos, cutting paper, folding cardstock, or assembling a DIY project. Customers simply choose a box, upload their favorite photos, add personal messages, and the Xplosion Box team transforms those details into a polished keepsake that feels thoughtful, personal, and beautifully made.
Xplosion Box offers personalized gift boxes for birthdays, anniversaries, weddings, graduations, Mother’s Day, Father’s Day, Valentine’s Day, Christmas, proposals, bridesmaid gifts, long-distance relationships, and thoughtful “just because” moments.
Customers can choose from flexible customization options starting at $27. The Mini Surprise Box includes 10 photos, three message cards, and one hidden secret note, while the Mega Surprise Box offers a fuller keepsake experience with 40 photos, three message cards, and one hidden secret note.
What sets Xplosion Box apart is its high level of customization combined with convenience. Filled with personal photos, custom text, decorative details, and layered surprises, each box gives customers the freedom to create a gift that feels one-of-a-kind — without having to make it themselves.
At its core, Xplosion Box helps people turn favorite photos, stories, and words into something tangible: a keepsake that can be opened, revisited, and remembered long after the occasion has passed. asion has passed.
The original wooden pier, built in 1915–16, cost just $36,000. (Thanks, Ellen Browning Scripps!) Its stronger concrete replacement, built in 1987, cost $3.95 million. (Thanks, state of California!)
PHOTOGRAPHERS, TAKE NOTE
Twice a year, in early May and August, the setting sun perfectly aligns under the pier’s concrete supports, allowing a picture-perfect framing of the sun beneath the pier—as long as there’s no marine layer.
PIER FOR RENT
The pier used to be available for rent, though no one ever did. The price tag: $15,000 per event. A few informal faculty weddings have happened here, says pier manager Christian McDonald.
LABS AND LIGHTS
The building at the end houses lab space and seawater pumps. Amid the gauges, monitors, and scientific equipment on the roof is a pole used only for Christmas lights.
Scripps Pier
Scripps Pier
PUMP IT UP
The pier is built on a slight incline. Pumps suck as much as 1.8 million gallons of seawater each day into a trough that runs the length of the pier. Gravity takes care of getting the water to the Scripps Institution of Oceanography’s campus. The water is used for experimental aquariums and the Birch Aquarium’s exhibits.
MISSION LAUNCH
A 3-ton hoist at the end of the pier lowers small boats into the ocean 500 times a year for research missions.
RIPPLE EFFECT
A tsunami gauge kept track when the sea rose almost a foot here after the deadly March 2011 Japanese tsunami.
GREAT TRACK RECORD
Scientists have tracked the ocean’s daily temperature at the pier continuously since 1916, the longest of such readings. Devices on the pier also track ocean acidity, the weather, cliff erosion, tide levels, and even the locations of tagged leopard sharks.
By Katelyn Montero | Photo courtesy of Farmers Insurance Open, Getty Images
More than 100,000 spectators will attend the Farmers Insurance Open, thanks to big-name players and a fat purse (this year it’s $6.1 million). The televised PGA tournament is also a chance to show off our home turf to 350 million global viewers, many of whom probably can’t believe these magnificent views can be seen from a public course! The annual tourney, organized by the Century Club of San Diego, has been held at Torrey Pines Golf Course since 1968. Pictured above, Tiger Woods taps it in on the fourth green of the South Course. Will the seven-time champion return to defend his title? He doesn’t have to commit until the Friday before, so tune in, or make your way to La Jolla January 23 to 26 to find out.
You’ve Tracked Your Macros, Your Sleep, Your Steps. What About Your Drinking?
The Unconscious Moderation app is helping health-conscious professionals take an honest look at their drinking, without pressure, and without quitting as the only option.
San Diego runs on optimization. Early mornings, clean eating, training logs, sleep scores. The people here take their health seriously and the results usually show. Most of them also have two drinks most nights, not because anything is wrong, but because the day was long and the glass is right there and it has always been right there.
That routine doesn’t get the same scrutiny as the rest of the stack. It doesn’t feel like something to examine. It feels like a reward.
Which is exactly what your brain has decided it is. When something reliably moves you from one state to another, your brain files it under things to repeat. Do it consistently enough and the cue stops requiring a decision. It’s 6pm, the laptop is closed, and some part of your brain has already placed the order.
Most habit-change tools work on the number. They count drinks, set weekly targets, send check-in texts. That’s useful for seeing what the pattern looks like. It doesn’t tell you where the pattern came from, or change it at that level.
Unconscious Moderation works underneath the habit. The app uses guided hypnotherapy sessions, structured journaling, and daily movement to address the subconscious associations that make reaching for a drink feel like the obvious next thing. The journaling isn’t a diary. It’s built to surface what your brain is actually reaching for, so you can meet that need directly rather than through a substitute.
The program runs 90 days. At day 30, you choose your own direction: cut back, drink more intentionally, or stop altogether. The app treats both as equally valid outcomes. The point isn’t to follow a rule you set on a Sunday. It’s to understand the pattern well enough that whichever path you choose, you’re choosing it clearly.
The people who tend to get the most out of it are not in crisis. They’re the ones who have tried tracking apps and found the count drifting back up regardless. They know exactly how much they drink and why. The awareness just hasn’t moved the habit. At some point, the work needs to happen somewhere the count sheet can’t reach.
San Diego’s wellness culture already knows that surface numbers tell only part of the story. What you eat matters, but so does why. How much you sleep matters, but so does the quality. The same logic applies here.
